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Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

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Tags: Marketing and Sponsorship, New Balance

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Adidas Unveils Mississippi State's Egg Bowl Uniforms

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Tags: Marketing and Sponsorship, SEC, Adidas

Kane Leads NHL Jersey Sales For October

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Tags: Marketing and Sponsorship, NHL

NHL Kings Sign Deal With Nutritional Food Brand

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Tags: Marketing and Sponsorship, Los Angeles Kings, NHL

R&A Rebrands British Open Logo

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Tags: Marketing and Sponsorship, Golf

Spieth Rocking AT&T Logo On Golf Bag This Week

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Tags: Marketing and Sponsorship, ATT

Raftery Looks To Trademark Popular Phrases

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Tags: Marketing and Sponsorship

Luck Has Tops Female Jersey At Dick's

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Tags: Marketing and Sponsorship, Dicks Sporting Goods, NFL

Prudential Center Unveils First Ad Campaign

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Tags: Marketing and Sponsorship

Sony To Sponsor NBA's "Hoops For Troops"

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Tags: Marketing and Sponsorship, NBA, Sony

Lions' Stafford In New Pepsi Promo

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Tags: Marketing and Sponsorship, NFL, Detroit Lions, PepsiCo

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