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Adidas Signs Deal With Dalian Wanda Group In Effort To Expand Presence In China

Published in SportsBusiness Daily on 06 / 28 / 16

adidas has signed an agreement with Dalian Wanda Group Co. to "help develop soccer and basketball in China as the German company seeks to capitalize on increasing interest in sports and fitness in the world's most populous nation," according to Aaron Ricadela of BLOOMBERG NEWS. The shoe company will...

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Tags: Marketing and Sponsorship, Adidas

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Church & Dwight Signs Three-Year Deal With MLB

Packaged-goods marketer Church & Dwight has signed a three-year deal as MLB's newest corporate sponsor. C&D, which gets rights across the laundry, pet care and oral care categories, will use its MLB rights principally to market its various Arm & Hammer and OxiClean laundry products. New ...

Tags: Marketing and Sponsorship, MLB, Church and Dwight

ESPN, Dr Pepper Ink Deal For CFP

ESPN yesterday announced Dr Pepper will be the first official Championship Partner and a presenting sponsor of the College Football Playoff National Championship Trophy. The Championship Partner designation represents the highest level of sponsorship and activation for the CFP. The announcement also ...

Tags: Marketing and Sponsorship, Dr Pepper Snapple Group, ESPN, Football

Rangers, Caesars Sign Online Gaming Deal

Caesars Interactive Entertainment has signed a deal that makes the online gaming portal WSOP.com the exclusive online gaming partner of the NHL Rangers through the end of the current season. Financial terms of the deal were not available. New Jersey recently became the third state in the country to ...

Tags: Marketing and Sponsorship, New York Rangers, NHL

Bryce Harper Lands Stake In Eye Black Company

Nationals LF Bryce Harper has acquired a minority ownership stake in WarriorBlack LLC, a new company selling the anti-glare product commonly referred to as eye black, and he will be its lead brand ambassador. WarriorBlack President Dennis Anderson, whose product is tentatively set to launch on April ...

Tags: Marketing and Sponsorship, Washington Nationals

Dayton Basketball Merch Moving Quickly

Univ. of Dayton fans following the team's Sweet 16 berth are "buying out gear faster than the stores can keep them in stock, resulting in a significant boost to local businesses," according to Olivia Barrow of the DAYTON BUSINESS JOURNAL. Dayton-based Korporate Kasuals Owner John Kelly said that the ...

Tags: Marketing and Sponsorship, NCAA

Marketplace Roundup

NASCAR driver Dale Earnhardt Jr. yesterday said that he "wants to swap race cars" with IndyCar driver Graham Rahal, but "believes it won't be possible because they drive for rival manufacturers." The AP's Jenna Fryer noted both drivers "are sponsored by Army National Guard." Rahal "reached out to Ea ...

Tags: Marketing and Sponsorship

Silver: NBA Will Reassess Sleeved Jerseys

The NBA following this season could decide to "curtail the use of the sleeved jerseys, leave it up to individual teams or simply kill the program for good," according to Howard Beck of BLEACHER REPORT. NBA Commissioner Adam Silver said that he "intends to revisit the issue after the season" and meet ...

Tags: NBA, Marketing and Sponsorship

MLS Inks Deal With Etihad Airways

See the Free Listing for Etihad Airways MLS today announced a multiyear partnership deal with Etihad Airways, the national airline of the United Arab Emirates. Etihad Airways per the agreement becomes the official airline partner of MLS in the U.S. It is the airline's first multiye ...

Tags: Marketing and Sponsorship, MLS, Etihad Airways

Rogers Centre Without Craft Beer Vendor

The Blue Jays have “terminated their agreement” with Steam Whistle Brewery just a year after the Toronto-based brewer “set up a kiosk in level 100 of the Rogers Centre,” according to Ashley Hutcheson of the TORONTO STAR. The end of the agreement “leaves the Blue Jays wi ...

Tags: Marketing and Sponsorship, Toronto Blue Jays

Marketplace Roundup

In London, Ian Herbert reports Iconix Brand Group-owned Umbro is "competing to wrest away" EPL club Manchester United's kit contract from Nike. There are understood to have been "three meetings" between Umbro and ManU. The "breadth of Iconix’s global experience ... is a factor that has made it ...

Tags: Marketing and Sponsorship

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