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Adidas Signs Deal With Dalian Wanda Group In Effort To Expand Presence In China

Published in SportsBusiness Daily on 06 / 28 / 16

adidas has signed an agreement with Dalian Wanda Group Co. to "help develop soccer and basketball in China as the German company seeks to capitalize on increasing interest in sports and fitness in the world's most populous nation," according to Aaron Ricadela of BLOOMBERG NEWS. The shoe company will...

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Tags: Marketing and Sponsorship, Adidas

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