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Prosecutors, Defense Attorneys In Talks To End Ecclestone Trial

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Prosecutors and attorneys for  Bernie Ecclestone are "in talks about a possible deal to end" the F1 CEO's bribery trial in Germany. His defense team today called for "proceedings to be closed, citing a lack of evidence that Ecclestone was criminally responsible and asserting that the proc...

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03/05/12
Andrew Luck Nearing Deal With Nike

Likely No. 1 overall NFL draft pick QB Andrew Luck “is close to signing a multiyear footwear and apparel deal with Nike,” according to sources cited by Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. A “source close to the deal said that an agreement in principle” w ...

Tags: Marketing and Sponsorship, Nike

03/05/12
LeBron To Pitch Dunkin Donuts, Baskin-Robbins

Dunkin' Brands Inc. today said that Heat F LeBron James "has agreed to market Dunkin' Donuts and Baskin-Robbins ice cream in Asia," according to the AP. Dunkin' in a statement said that the agreement "will last at least two years and is worth at least $1 million." Dunkin' said that&nb ...

Tags: Marketing and Sponsorship

03/05/12
Victor Cruz Cracks Top 25 In NFL Jersey Sales

Several NFL Giants players saw their jersey popularity increase as the team made its run through the playoffs and claimed Super Bowl XLVI, according to data from NFLShop.com from April 1, 2011 through Feb. 29, 2012. After finishing the regular season with the eighth best-selling jersey, Giants QB El ...

Tags: Marketing and Sponsorship, NFL

03/05/12
Powerade Launches Underdog Campaign

Powerade is “unveiling a new tagline and campaign that highlights underdogs and hard work” in a nod to its own “second-place position in the sports-drink category,” according to Shareen Pathak of AD AGE. The campaign, which began with a TV spot shown on Saturday, will c ...

Tags: Marketing and Sponsorship

03/05/12
Tide Debuts Ad Capitalizing On Daytona Clean-Up

Laundry detergent brand Tide ran an ad during Fox' coverage of the NASCAR Sprint Cup Subway Fresh Fit 500 yesterday in an attempt to "capitalize on the ... unexpected product placement on the network last week," according to Michael McCarthy of USA TODAY. Viewers last week "saw safety wor ...

Tags: Marketing and Sponsorship, NASCAR

03/05/12
Lucas Oil Re-Signs With AMA Motocross Series

Lucas Oil has signed a multiyear extension of its title sponsorship of the AMA Motocross series. The company will continue to sponsor and manage television production for the 12-race series, which is managed by MX Sports Pro Racing and Alli Sports. Financial terms of the deal were not available ...

Tags: Marketing and Sponsorship

03/02/12
Penske: Right Time To Switch To Ford

NASCAR team Owner Roger Penske said that the  team’s switch to Ford from Dodge following this year was "appropriate" at this time because all NASCAR manufacturers "will be switching to new models for the 2013 season,” according to Mike Hembree of SPEEDTV.com. Penske said, “Wh ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Ford Motor Co.

03/02/12
Enterprise Launching New NCAA-Themed TV Spot

Enterprise Rent-A-Car is “launching a new TV spot to leverage its sponsorship of the NCAA, which is currently in the seventh year of a multi-year contract,” according to Tanya Irwin of MARKETING DAILY. The new ad, which is part of the “Enterprise Way campaign,” features real ...

Tags: Marketing and Sponsorship, NCAA

03/02/12
Dick's Sporting Goods Launches New Campaign

Dick's Sporting Goods on Friday launched a 90-second spot in hopes to “better define its brand for consumers,” according to Natalie Zmuda of AD AGE. The spot, called "Untouchable" and developed via Anomaly, is a “departure for Dick's, which has largely been def ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

03/02/12
Cabrera's Batting Practice Saying Put On T-Shirts

Tigers 3B Miguel Cabrera's "jovial, expletive-based batting practice routine in spring training" has resulted in Detroit-based T-shirt company Alternative Hero "putting the slugger's expression on a t-shirt," according to Bill Shea of CRAIN'S DETROIT BUSINESS. The shirt includes the phrase ...

Tags: Marketing and Sponsorship, Detroit Tigers

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