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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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Marketplace Roundup

COUNTERKICKS.com’s John Brilliant reported Knicks G Baron Davis and Li-Ning “have split up.” Li-Ning “initiated an early termination” of the endorsement deal, which was originally signed in ‘08 and “not due to expire until later in 2013.” Sources said ...

Tags: Marketing and Sponsorship

Ping To Sell Watson's Pink Driver

Ping announced yesterday that it will sell 5,000 "limited-edition all-pink G20 drivers" similar to the one golfer Bubba Watson used during The Masters for $430 in pro shops starting on June 1, according to David Dusek of GOLF.com. Five percent of the proceeds "from the sale of the drivers will go to ...

Tags: Marketing and Sponsorship, Ping

NCAA Looking To Hire Agency To Improve Brand

The NCAA “is looking for an agency to help improve its branding and communications,” according to a document cited by Kunur Patel of AD AGE. The organization is "looking to hire a full-service agency for $1.25 million annually over two years to primarily ‘increase awareness of and ...

Tags: NCAA, Marketing and Sponsorship

Reebok, Nike Settle Dispute Over Tebow Apparel

Reebok and Nike have "agreed to settle litigation over the sale" of Jets apparel featuring QB Tim Tebow, according to Chad Bray of the WALL STREET JOURNAL. A stipulated judgment filed yesterday indicated that Reebok will recall Jets apparel featuring Tebow's name and number "from its distribution sy ...

Tags: Marketing and Sponsorship, Nike, Reebok

NHL Rolls Into Playoffs With 23 Official Partners

With the NHL Stanley Cup Playoffs set to begin tonight, THE DAILY presents a comprehensive list of official NHL corporate partners for the '11-12 season ( THE DAILY ). SPONSOR CATEGORY SINCE ...

Tags: Marketing and Sponsorship, NHL

Marketplace Roundup

MARKETING magazine's Alex Brownsell noted adidas is "rolling out its biggest UK ad campaign to date with the aim of showcasing British talent and encouraging UK consumers to 'Take The Stage'" in '12. adidas will "launch a 60-second TV ad," created by agency Sid Lee, that will feature Team G ...

Tags: Marketing and Sponsorship

Watson's Marketability On The Rise With Masters Win

Bubba Watson on Sunday won his first Masters tournament and he now “has the potential to be a marketing superstar in a sport that highly rewards the top players,” according to Kurt Badenhausen of FORBES.com. Watson's N-Score, which measures a sports figure’s overall endorsement pot ...

Tags: Marketing and Sponsorship, Golf

Castrol Signs Sponsorship Deal With RG3

Castrol, which signed on as the official motor oil of the NFL last season, is "pairing up" with NFL Draft prospect Robert Griffin III, "using him to promote its Castrol Edge product," according to Darren Rovell of CNBC.com. Griffin will be "featured in banner ads for the premium synthetic oil bran ...

Tags: Marketing and Sponsorship, Castrol North America Inc.

A's Not Calling Coliseum By O.Co Branding

The A's venue “bears the brand name O.co” reflecting a naming-rights deal with Overstock.com , but in game notes after Friday night’s home opener against the Mariners, the team “referred to it as the Oakland-Alameda County Coliseum,” according to Angela Woodall of the ...

Tags: Marketing and Sponsorship, Oakland Athletics

Samsung Unveils Olympic Genome Facebook App

Samsung yesterday unveiled its U.S. Olympic Genome Project, a Facebook app designed to allow users to discover how they are connected to Olympic and Paralympic hopefuls. The company will begin promoting the app with digital advertising today. Ads feature former Olympic gymnast Dominique Dawes, ...

Tags: Marketing and Sponsorship, Samsung

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