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MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR's Official Beer

Published in SportsBusiness Daily on 11 / 22 / 17

MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light's official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport's offseason begins. Coors Light has been the official be...

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Tags: Marketing and Sponsorship, Toronto Raptors, NBA

Marketplace Roundup

In Charlotte, Erik Spanberg reported Novant Health "made a crucial last-minute commitment to sponsor the local organizing campaign to raise" as much as $6M for the city to host the '17 NBA All-Star Game. The city of Charlotte, the Hornets and the Charlotte Regional Visitors Authority committed $5.9M ...

Tags: Marketing and Sponsorship

Nike/Michigan Pact Worth $169M

Univ. of Michigan officials yesterday "announced the financial details" of the school's deal with Nike to supply uniforms, footwear, apparel and equipment for all 31 varsity athletic teams, with the deal valued at $169M, according to Rod Beard of the DETROIT NEWS. The new deal begins Aug. ...

Tags: Marketing and Sponsorship, Nike

Cincy ATP/WTA Event Keeps Title Sponsor

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Tags: Marketing and Sponsorship, ATP, WTA

Mariota, Winston Signs New Sponsorships

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship, Adidas

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WNBA Sun Sign Frontier Communications

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