Featured Story

Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

Read More

More Stories

Ross, Former NFL Execs Partner On Venture

Dolphins Owner Stephen Ross, former Jets Exec VP/Business Operations Matt Higgins, former NFL VP/Partnerships, Marketing & Sales CEO Peter Murray and Genesco Sports Enterprises co-Founder & CEO John Tatum are "combining to form Insignia Sports & Entertainment," according to Terry Le ...

Tags: Marketing and Sponsorship, NFL, Miami Dolphins

Marketplace Roundup

In N.Y., Bernie Augustine writes a designer for Nike “made an ill-timed quip on Twitter Saturday, speculating" that Bulls G Derrick Rose’s torn ACL "might have had something to do" with his shoe choice. Nike basketball shoe designer Jason Petrie tweeted Saturday night, “You got one ...

Tags: Marketing and Sponsorship

Sprint Set To Debut New Jimmie Johnson Spot

Sprint tapped NASCAR driver Jimmie Johnson to star in the latest of a series of commercials tied to its “Avoid a Data Dilemma” campaign. The spot, which will debut Saturday night during Fox’s broadcast of the Capital City 400 presented by Virginia is for Lovers race at Ric ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

Samsung Has 30 Days To Respond To Lawsuit

Samsung has 30 days to respond to the lawsuit filed by 18 Olympians , which alleges that the company did not have permission to use their names and images in the company's Olympic marketing program, the “Genome Project.” The attorney representing the 18 athletes, Rich Foster, yest ...

Tags: Marketing and Sponsorship, Samsung

Bayern Munich Sponsors To Benefit From Home Final

German Bundesliga club Bayern Munich’s victory over La Liga club Real Madrid in the UEFA Champions League semifinal "will be a big boost for the German soccer club’s sponsors," according to Mike Ozanian of FORBES. Because the final will be played at Allianz Arena in Munich, Bayern Munich ...

Tags: Marketing and Sponsorship

A-B Upset With UFC Fighters' Remarks

Anheuser-Busch, a major sponsor of UFC, has “reprimanded the mixed-martial arts organization for remarks made by some fighters” after advocacy groups “have criticized the fighters comments as sexist and homophobic,” according to E.J. Schultz of AD AGE. A-B in a statement said ...

Tags: Marketing and Sponsorship, UFC, Anheuser Busch

Bulls' Rose Has Top-Selling NBA Jersey

Bulls G Derrick Rose has the NBA's best-selling jersey at the temporary NBA Store in N.Y., and on NBAStore.com from April 2011 to present, according to a league release. This marks the first time Rose has had the top-selling jersey in the league. His No. 1 jersey ranked fifth on the list last year. ...

Tags: Marketing and Sponsorship, NBA

Peyton Manning's Jersey Leads New Nike Sales

Broncos QB Peyton Manning tops the early-sales list of the "newly designed NFL team jerseys from Nike that hit stores this week,” according to Michael McCarthy of USA TODAY. NFL Corporate Communications Manager Joanna Hunter said that Manning’s jersey is “the best-selling player je ...

Tags: Marketing and Sponsorship, NFL, Nike

Olympians Suing Samsung Over Name Use

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into its “Samsung Genome Project.” The list of athletes suing includes Dara Torres, Mark Spitz, Greg Louganis, Jackie Joyner-Kersee, Aaron Peirsol, Cullen Jo ...

Tags: Marketing and Sponsorship, Samsung

Tide To Roll Out NFL Marks On Packaging

Consumers in August “will begin to see specially marked packages of Tide bearing the NFL’s official heraldic logo” as part of the Procter & Gamble brand's  new multiyear sponsorship with the league, according to Anthony Crupi of AD WEEK. The upcoming NFL season ...

Tags: Marketing and Sponsorship, Procter and Gamble, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug