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Super Bowl LI Advertisers Could Take More Measured Approach Following Election

Published in SportsBusiness Daily on 01 / 20 / 17

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

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Tags: Marketing and Sponsorship, Super Bowl

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NFL Rule Bans Non-Bose Headphones

NFL players "must remove" any Beats by Dre headphones around TV cameras because Bose, under the terms of its agreement with the NFL , "received a broad set of rights that entitle it to prevent players (or coaches) from wearing any other manufacturer’s headphones during televised interviews," ...

Tags: NFL, Marketing and Sponsorship

Learfield CEO Brown Growing Business Rapidly

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Tags: Marketing and Sponsorship

Tour De France Looks For U.S. Sponsor

The Tour de France, which "draws sponsors mainly from its home country, is trying to snag a U.S. backer to help bankroll a women’s edition of the cycling race," according to Alex Duff of BLOOMBERG NEWS. Amaury Sport Organization Chair Jean-Etienne Amaury said that the group "wants a backer to ...

Tags: Marketing and Sponsorship

NFL Mulls Facebook Partnership

Patriots President Jonathan Kraft said that the NFL has "had talks" with Facebook about "enhancing fan interaction" with the league, according to Matuszewski & Soshnick of BLOOMBERG NEWS. Kraft said, "We’ve had very good discussions with Facebook on a bunch of things, and I think you&rsquo ...

Tags: Marketing and Sponsorship, Facebook, NFL

NFL-Themed Visa Ad Features QB Stand-Ins

Cardinals WR Larry Fitzgerald stars in a new commercial for Visa's "digital payment service" that began airing earlier this season, but he and commercial producers "enlisted the help" of Cardinals QB Logan Thomas, Chargers QB Ryan Lindley and an AFL player to depict three Pro Bowl QBs shown in ...

Tags: Marketing and Sponsorship, Visa

Athletico Ends Sponsorship Of Cubs

See the full listing for ATHLETICO Illinois-based physical therapy provider Athletico "has decided to stop sponsoring" the Cubs "after seven years," according to Corilyn Shropshire of the CHICAGO TRIBUNE. Athletico President Mark Kaufman said that the two parties "had a l ...

Tags: Marketing and Sponsorship, Chicago Cubs, MLB

Blue Cross Blue Shield Sponsors Charlotte Race

Charlotte Motor Speedway this week signed a "three-year contract with Blue Cross and Blue Shield of North Carolina that puts the insurer's name" on the track's annual fall NASCAR Nationwide Series race, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. The Oct. 10 race "becomes the Drive ...

Tags: Marketing and Sponsorship, Speedway Motorsports Inc., BlueCross BlueShield

Danica's GoDaddy Car Painted Pink For October

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Tags: Marketing and Sponsorship, GoDaddy

Will Sponsors Drop Phelps After Latest DUI?

A second DUI arrest for Gold Medal-winning U.S. swimmer Michael Phelps, coupled with an '09 bong photo, "may not sink him as a beloved corporate pitchman but could douse his earning power," according to branding experts cited by Bill Briggs of NBCNEWS.com. Phelps had been "weathering past indiscreti ...

Tags: Marketing and Sponsorship

Sources: NBA Reviewing Creative Business

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