Featured Story

FIFA Sponsors Likely To Resist Knee-Jerk Response To Indictments, But Reactions Loom

Published in SportsBusiness Daily on 05 / 27 / 15

While FIFA's biggest sponsors "probably will take a close look at their relationships" with the governing body after today's arrests and indictments , "they’re unlikely to take any immediate action," according to Aaron Ricadela of BLOOMBERG NEWS. London-based Futures Sports & Entertainmen...

Read More

Tags: FIFA, FIFA World Cup, Marketing and Sponsorship, Soccer

More Stories

02/05/13
Marketplace Roundup

General Motors yesterday said it was working with Beyoncé to incorporate the new Chevrolet Corvette Stingray into her Super Bowl XLVII halftime performance but "it did not work out." GM over the past two weeks called rumors of the vehicle's involvement in the halftime show "speculation." In D ...

Tags: Marketing and Sponsorship

02/04/13
Bud's Clydesdale Spot Tops USA Today Poll

The USA Today Ad Meter shows that Anheuser-Busch “climbed back into the saddle with the Super Bowl’s top commercial,” according to Bruce Horovitz of USA TODAY. The ad is “a heart-tugging tale of the bond between a trainer and the Budweiser Clydesdale he raised.” T ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

02/04/13
Super Bowl Ads Draw Negative Criticism

The commercials that aired during Super Bowl XLVII last night “were, by and large, disappointing,” as they represented a “missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave," acco ...

Tags: Marketing and Sponsorship

02/04/13
CBS Adjust To SB Power Outage; Marketers Opportunistic

CBS during last night's Mercedes-Benz Superdome power outage “more or less stopped showing commercials from Super Bowl advertisers, choosing instead to keep to short breaks with promos for its own programs,” according to Brian Steinberg of AD AGE. Once play proceeded, the net “rera ...

Tags: Marketing and Sponsorship, Super Bowl

02/04/13
Xerox To Be WTA's Largest Partner

The WTA today formally announced a three-year, multi-million dollar sponsorship with Xerox, which will become the tour's supplier of business services and office document technology ( WTA ). SPORTSBUSINESS JOURNAL's Daniel Kaplan reports this is the tour's "most significant such pact since Sony Eric ...

Tags: Marketing and Sponsorship, Xerox, WTA

02/04/13
MLS Dynamo, Greenstar End Jersey Deal

The MLS Dynamo on Friday announced that the club has reached an agreement with Greenstar Recycling that will end its team sponsorship as well as jersey title sponsorship. The termination comes as a result of Greenstar’s sale to Waste Management. The Dynamo signed a three-year deal with Greenst ...

Tags: Marketing and Sponsorship, Houston Dynamo

02/04/13
Super Bowl Marketplace Roundup

ESPN.com's Darren Rovell reported Jell-O tomorrow will give out "thousands of cups of free Jell-O product" in S.F., as a "gesture to the sad fans of the Super Bowl losing team." Jell-O Senior Brand Manager Greg Gallagher said, "It's a fine line and we don't want to ever come across as rubbing i ...

Tags: Marketing and Sponsorship, NFL

02/01/13
Super Bowl Puts Endorsement Deals At Stake

Super Bowl XLVII "doesn't look terribly exciting to marketers seeking endorsement talent," according to Baker Street Advertising Senior VP & Exec Creative Dir Bob Dorfman in his annual pre-Super Bowl marketability report. The "leading product-pitching candidates" heading into this year's game ar ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens, San Francisco 49ers

02/01/13
Hollywood Only Touts A-List Movies For SB

Hollywood studios in their Super Bowl ad strategy “go with their A-list players and leave the scrubs at home,” as independent movies and smaller studio releases “without mass appeal didn’t bother to step into the Super Bowl ring,” according to Bryan Alexander of USA ...

Tags: Marketing and Sponsorship

02/01/13
Super Bowl XLVII In-Game Ad Rundown

CBS has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLVII. The chart below presents a quarter-by-quarter run down of the advertisers in Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pregame, halftime a ...

Tags: Marketing and Sponsorship, Super Bowl

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug