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NFL Game Telecast Ad Revenue Up 14% Despite Overall Decline In Ratings

Published in SportsBusiness Daily on 10 / 18 / 17

Despite ratings being down for NFL game broadcasts through Week 6, advertisers "have been steadfast in their interest," according to Anthony Crupi of AD AGE. Through Week 6, in-game commercial inventory in the NFL broadcast windows has "generated an estimated $1.24 billion in revenue," up ...

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Tags: Marketing and Sponsorship, NFL

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Does Gronkowksi Risk Overexposure?

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Nike, NBA Officially Form Partnership

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Tags: Marketing and Sponsorship, NBA, Nike

Cavs' Dellavedova Becoming Retail, Internet Star

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U.S. Team Embraces Concussion Prevention

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Marketplace Roundup

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Carmelo Launching "Ninja Turtles" Product Line

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