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Golfer Brooke Henderson Becoming One Of Canada's Most Marketable Athletes

Published in SportsBusiness Daily on 08 / 21 / 17

Golfer Brooke Henderson is "growing into one of Canada's most marketable athletes," as she has "amassed an impressive list of sponsors" despite the 19-year-old having just turned pro in '15, according to Rachel Brady of the GLOBE & MAIL. Her reps at IMG have taken a "slow and steady approach" th...

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Tags: Marketing and Sponsorship

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PNC Signs Big Sponsorship With Bears

The Bears today announced their "first-ever naming rights deal with PNC Bank involving Halas Hall and Soldier Field suites," according to Becky Yerak of the CHICAGO TRIBUNE. As part of the deal, PNC "also will become the Bears' official and exclusive bank, succeeding Chase." Sources said t ...

Tags: Marketing and Sponsorship, Chicago Bears, PNC Bank

UNC Introducing Consistent Look Across All Sports

The Univ. of North Carolina starting this fall will use "one true Carolina blue" for all of its athletic uniforms "and in all of the athletic department's signage and promotional materials," according to Andrew Carter of the Raleigh NEWS & OBSERVER. Finding consistency in colors, lettering ...

Tags: Marketing and Sponsorship, Nike, ACC

Cubs' Bryant Already Busy With Endorsements

Cubs 3B Kris Bryant has endorsement deals with adidas, Rawlings and Red Bull despite having played just four MLB games, but he "understands the obligations he has with the companies he's signed contracts with," according to Mark Gonzalez of the CHICAGO TRIBUNE. Bryant said, "You sign these contracts ...

Tags: MLB, Marketing and Sponsorship, Chicago Cubs

Wasserman Media Acquires Laundry Service

Wasserman Media Group "has acquired" N.Y.-based social media agency Laundry Service in a move that "bolsters the marketing services offering" at the sports and entertainment company, according to Alexandra Bruell of AD AGE. The acquisition means Wasserman "gains access to Cycle, Laundry Service's ne ...

Tags: Marketing and Sponsorship

JBL Signs Trail Blazers' Damian Lillard

Learn more about Harman International Trail Blazers G Damian Lillard "will become a 'brand ambassador'" for Harman Int'l-owned audio brand JBL, according to E.J. Schultz of AD AGE. Lillard "is the first player signed by Harman since the company inked a multiyear sponsorship with the ...

Tags: Marketing and Sponsorship, Portland Trail Blazers, NBA

Red Bull Rolls Out Kris Bryant Promo

Cubs 3B Kris Bryant has signed an endorsement deal with Red Bull, becoming just the second MLBer to partner with the energy drink. Rays 3B Evan Longoria also has a deal with the company. Bryant made his highly anticipated debut with the Cubs last Friday ( THE DAILY ). In Des Moines, Jace Evans ...

Tags: Marketing and Sponsorship, Red Bull, Chicago Cubs, MLB

Kvitova Signs Watch Deal With Ritmo Mundo

IMG today announced that tennis client Petra Kvitova has agreed to an endorsement deal with watchmaker Ritmo Mundo. The two-time Wimbledon champion becomes the first tennis player and individual female athlete to endorse the California-based company. Kvitova, currently ranked No. 4 in the world, wil ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Kaiser Permanente is debuting two new TV ads as part of its partnership with the NBA. The ads are named "Offense Is the Best Defense," and juxtapose Warriors G Stephen Curry's on-court performance with individuals and community members taking small steps to be more proactive about their health. Kais ...

Tags: Marketing and Sponsorship

Boston Marathon Sponsor Cautious In Marketing

Marketing the Boston Marathon "is a delicate task" following the '13 bombings at the event, and nowhere is there "greater focus on striking just the right tone than at John Hancock, the financial company that is the Marathon’s principal sponsor," according to Callum Borchers of the BOSTON GLOB ...

Tags: Marketing and Sponsorship, Boston Marathon, John Hancock

Grizzlies, Memphis Airport Reach Three-Year Deal

Memphis Int'l Airport on Thursday signed a three-year, $530,000 deal with the Grizzlies that includes G Tony Allen as the airport's "pitchman for at least a year," according to Wayne Risher of the Memphis COMMERCIAL APPEAL. The deal "won’t fully take hold until next season," but the airpo ...

Tags: Marketing and Sponsorship, Memphis Grizzlies

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