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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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DuPont No Longer On Jeff Gordon's Car

DuPont's car-paint unit "has been rebranded as Axalta Coating Systems" and will sponsor NASCAR driver Jeff Gordon for 14 Sprint Cup races this season, according to Jeff Gluck of USA TODAY. This will "undoubtedly mean some adjustment for fans used to the DuPont car." Axalta's "first race on the car" ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

General Motors yesterday said it was working with Beyoncé to incorporate the new Chevrolet Corvette Stingray into her Super Bowl XLVII halftime performance but "it did not work out." GM over the past two weeks called rumors of the vehicle's involvement in the halftime show "speculation." In D ...

Tags: Marketing and Sponsorship

Bud's Clydesdale Spot Tops USA Today Poll

The USA Today Ad Meter shows that Anheuser-Busch “climbed back into the saddle with the Super Bowl’s top commercial,” according to Bruce Horovitz of USA TODAY. The ad is “a heart-tugging tale of the bond between a trainer and the Budweiser Clydesdale he raised.” T ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

Super Bowl Ads Draw Negative Criticism

The commercials that aired during Super Bowl XLVII last night “were, by and large, disappointing,” as they represented a “missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave," acco ...

Tags: Marketing and Sponsorship

CBS Adjust To SB Power Outage; Marketers Opportunistic

CBS during last night's Mercedes-Benz Superdome power outage “more or less stopped showing commercials from Super Bowl advertisers, choosing instead to keep to short breaks with promos for its own programs,” according to Brian Steinberg of AD AGE. Once play proceeded, the net “rera ...

Tags: Marketing and Sponsorship, Super Bowl

Xerox To Be WTA's Largest Partner

The WTA today formally announced a three-year, multi-million dollar sponsorship with Xerox, which will become the tour's supplier of business services and office document technology ( WTA ). SPORTSBUSINESS JOURNAL's Daniel Kaplan reports this is the tour's "most significant such pact since Sony Eric ...

Tags: Marketing and Sponsorship, Xerox, WTA

MLS Dynamo, Greenstar End Jersey Deal

The MLS Dynamo on Friday announced that the club has reached an agreement with Greenstar Recycling that will end its team sponsorship as well as jersey title sponsorship. The termination comes as a result of Greenstar’s sale to Waste Management. The Dynamo signed a three-year deal with Greenst ...

Tags: Marketing and Sponsorship, Houston Dynamo

Super Bowl Marketplace Roundup

ESPN.com's Darren Rovell reported Jell-O tomorrow will give out "thousands of cups of free Jell-O product" in S.F., as a "gesture to the sad fans of the Super Bowl losing team." Jell-O Senior Brand Manager Greg Gallagher said, "It's a fine line and we don't want to ever come across as rubbing i ...

Tags: Marketing and Sponsorship, NFL

Super Bowl Puts Endorsement Deals At Stake

Super Bowl XLVII "doesn't look terribly exciting to marketers seeking endorsement talent," according to Baker Street Advertising Senior VP & Exec Creative Dir Bob Dorfman in his annual pre-Super Bowl marketability report. The "leading product-pitching candidates" heading into this year's game ar ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens, San Francisco 49ers

Hollywood Only Touts A-List Movies For SB

Hollywood studios in their Super Bowl ad strategy “go with their A-list players and leave the scrubs at home,” as independent movies and smaller studio releases “without mass appeal didn’t bother to step into the Super Bowl ring,” according to Bryan Alexander of USA ...

Tags: Marketing and Sponsorship

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