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How Sweet It Is: Federer Renews Endorsement Deal With Chocolate Maker Lindt

Published in SportsBusiness Daily on 12 / 13 / 17

Switzerland-based chocolate maker Lindt & Sprungli has signed a multiyear extension of its partnership with Roger Federer that is "expected to net Federer more than" $20M as a brand ambassador, according to Kurt Badenhausen of FORBES. Lindt first signed Federer, a Swiss native, in '09 and become...

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