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Under Armour Releases Limited-Edition Stephen Curry Shoe To Celebrate MVP Win

Published in SportsBusiness Daily on 05 / 05 / 15

Warriors G Stephen Curry yesterday was formally named NBA MVP, and Under Armour "responded by announcing a special edition of the Curry One basketball shoe," according to Jeff Barker of the Baltimore SUN. The black, white and gold shoe is called the "MVP Limited Edition" and will launch "on Under Ar...

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Cessna, Textron To Sponsor Jamie McMurray

Cessna, the Kansas-based airplane manufacturer, and its parent company Textron signed a multi-year agreement with Ganassi Racing that will make them a co-primary sponsor of Earnhardt Ganassi Racing’s No. 1 Sprint Cup Chevy driven by Jamie McMurray. The deal, which is expected to be announced t ...

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Goody's Inks Earnhardt Jr. For Multimedia Campaign

Goody's yesterday announced that NASCAR driver Dale Earnhardt Jr. is joining NASCAR team Owner Richard Petty in a new multimedia campaign beginning early this year. Goody's Powder will be the title sponsor for the NASCAR Sprint Cup Series Goody's Fast Relief 500 on Oct. 27 at Martinsville Speedway i ...

Tags: Marketing and Sponsorship, NASCAR

SHR Still Selling Race Sponsorships For '13

Stewart-Haas Racing “still needs to sell roughly 20 race sponsorships for the Sprint Cup Series this season,” according to Nate Ryan of USA TODAY. The team learned over the summer “of the impending departures” of the U.S. Army from Ryan Newman's No. 39 Chevy and Office D ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Marketplace Roundup

Bob Evans Restaurants and the Blue Jackets yesterday announced an expansion of their corporate partnership. Bob Evans will present the “Chili Chant” during Blue Jackets games that allows ticket holders to redeem their game tickets for a free cup of chili at a Bob Evans location the day ...

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Enterprise Renews NHL Sponsorship

Enterprise Rent-A-Car last week "inked a new three-year deal" with the NHL that contains "options for two- or three-year extensions," according to Mike Reynolds of MULTICHANNEL NEWS. Enterprise's initial three-year deal with the league expired at the end of the '11-12 season, and Chief Marketin ...

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McIlroy Uses Titleist Putter After Nike Deal

Rory McIlroy caused “a stir on Friday at the Abu Dhabi HSBC Golf Championship when he reverted back to his old Titleist Scotty Cameron putter for Round 2” less than one week into his career with Nike Golf, according to Rex Hoggard of GOLFCHANNEL.com. McIlroy kept his Nike “head cov ...

Tags: Marketing and Sponsorship, Nike, Golf

SCA Promotions Plans To Sue Armstrong

Texas-based insurance firm SCA Promotions "plans to file a lawsuit against” Lance Armstrong for $12M (all figures U.S.), according to Ian McCourt of the GUARDIAN. SCA released a statement saying that even though execs are “happy about Armstrong's confession, they still intend to pursue t ...

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Buffalo Wild Wings To Become NCAA Partner

Buffalo Wild Wings, a major advertiser during March Madness, is taking the next step by becoming an NCAA corporate partner. The Minneapolis-based dining chain will have marketing, media and promotional rights to all 89 of the NCAA championships, most notably the men's basketball tournament. The rest ...

Tags: Marketing and Sponsorship, NCAA

Magic Signs Deal With Chase

Chase has signed a sponsorship deal with the Magic that makes the bank one of the team’s seven “Champions of the Community.” As the official financial services partner for the team, the deal also gives Chase naming rights to the Amway Center’s club level, the arena’s bo ...

Tags: Marketing and Sponsorship, Orlando Magic

Some Marketers Holding Full SB Ads For Game

Several marketers, including Kraft Foods and Procter & Gamble, are "deciding they will share part -- but not all -- of their Super Bowl commercials before the spots are broadcast by CBS on Feb. 3," according to Stuart Elliott of the N.Y. TIMES. Their decisions stand in "contrast to what brands l ...

Tags: Marketing and Sponsorship

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