Featured Story

Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

Read More

Tags: Marketing and Sponsorship, Philadelphia Eagles

More Stories

Arizona To Only Take In $500K From Nike Extension

Even though the Univ. of Arizona "will receive an average annual package" of about $3.8M from its newly extended partnership with Nike, the school will "actually take home only about $500,000 in cash," according to Bruce Pascoe of the ARIZONA DAILY STAR. Still, compared with UA's old contract, "that ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

The WALL STREET JOURNAL's Steven Perlberg notes DraftKings is "launching a new ad campaign to gin up fan interest" as the '15-16 NFL season gets under way. The new advertisements, "voiced by actor Edward Norton," first aired Sunday on Fox during Texans-Saints. Under the slogan “welcome to ...

Tags: Marketing and Sponsorship

Russell Wilson Clarifies Water Comments

Seahawks QB Russell Wilson on Thursday said his comments to Rolling Stone about how Reliant Recovery Water helped him recoup from a concussion  during the NFC Championship game were "perceived wrong," according to Bob Condotta of the SEATTLE TIMES. Wilson said, "I did not have a concussio ...

Tags: Marketing and Sponsorship, Seattle Seahawks

Brands Activating Around U.S. Open Across N.Y.

U.S. Open tennis matches "start next week, but the action was going full tilt this week for elite players" in the tournament and the "brands they represent," according to Ember & Rothenberg of the N.Y. TIMES. Held in the nation’s "media capital and attracting an upscale audience, the Open ...

Tags: Marketing and Sponsorship, Nike, USTA

Sprinter Prandini Signs First Pro Deal With Puma

U.S. sprinter Jenna Prandini, who won the 100 meters at the '15 NCAA Outdoor Championships, "revealed Thursday she had signed with Puma and will turn professional," according to Ken Goe of the Portland OREGONIAN. Prandini in the process will "give up her senior season" at the Univ. of Oregon. A ...

Tags: Marketing and Sponsorship

Subway Reducing Reliance On Spokespeople

Subway Chief Advertising Officer Chris Carroll said that the QSR "will reduce its reliance on pitchmen to promote its brand, and will instead put more emphasis on the company’s products," a decision which "was made independent and prior to the whole episode with" former spokesperson Jared Fogl ...

Tags: Marketing and Sponsorship, Subway

NFLPA Unveils T-Shirt Line Honoring FDNY

The NFLPA on Thursday unveiled a limited-edition collection of T-shirts to celebrate the 150-year legacy of N.Y.'s firefighters. Some of the most popular Jets and Giants will be featured in the designs, including Giants WR Odell Beckham Jr., Jets WR Eric Decker, Giants QB Eli Manning and Jets CB Dar ...

Tags: Marketing and Sponsorship, NFL

Flacco Stars In Humorous Pepsi, Tostitos Ad

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o ...

Tags: Marketing and Sponsorship, NFL, PepsiCo

Topps Signs Astros SS Carlos Correa

Astros SS Carlos Correa and Topps have signed an agreement that "will include the company’s first venture into autographed memorabilia," according to David Barron of the HOUSTON CHRONICLE. Topps officials said that the "multi-year contract totaling more than a million dollars" will enable the ...

Tags: Marketing and Sponsorship, Topps Co., MLB

Skechers To Title Sponsor L.A. Marathon

Skechers has signed a multiyear deal to "become the title sponsor" of the L.A. Marathon starting next year, according to Kit Fox of RUNNER'S WORLD. The brand replaces Asics, which had titled the race for two years. The deal also "changes the race's official name from the Asics LA Marathon to the Ske ...

Tags: Marketing and Sponsorship, Skechers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug