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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Flyers' Giroux Leads NHL Jersey Sales

Flyers RW Claude Giroux topped the list of best-selling player jerseys for the month of January, retaining the No. 1 rank he held following the ’11-12 regular season, according to data from Shop.NHL.com. Compared to the end of the regular season last year, Penguins C Sidney Crosby held firm in ...

Tags: Marketing and Sponsorship, NHL

USOC Sponsors Mark Sochi Year-Out Date

USOC sponsor Kellogg’s today announced a roster of nine former U.S. Olympians and hopefuls for the '14 Sochi Games that it will feature in marketing and promotions around the event. The company signed snowboarder Gretchen Bleiler, Gold Medal-winning figure skater Kristi Yamaguchi, '80 hoc ...

Tags: Marketing and Sponsorship

Beckham Stars In H&M Bodywear Spot

Soccer star David Beckham “appears in a new short, filmed by Guy Ritchie in Los Angeles to promote the latest collection of David Beckham bodywear at H&M,” according to the AFP. The 1:40 short “starts with Beckham waving off his family" on a sunny L.A. morning, then “ ...

Tags: Marketing and Sponsorship, Soccer

Fox Begins Super Bowl Ad Outreach

Fox has begun “making early outreach to advertisers” about involvement in next year's Super Bowl XLVIII as part of “broader talks with marketers about supporting Fox sports-oriented media outlets,” according to sources cited by Brian Steinberg of AD AGE. A source said that ta ...

Tags: Marketing and Sponsorship, Fox, NFL

MLS Dynamo Could Go With Blank Jerseys

If the MLS Dynamo do not have a new shirt sponsor when the '13 season begins in March, the club will opt to have a blank space across the chest. The jersey will have only adidas and Dynamo patches near each shoulder. "This gives us options," Dynamo President Chris Canetti said of the decision. "We h ...

Tags: Marketing and Sponsorship, MLS, Houston Dynamo

Rivals.com, Under Armour Sign Three-Year Deal

Yahoo's Rivals.com has signed a three-year marketing deal with Under Armour in which the brand will become the presenting sponsor of its prep sports camp series and its college football recruiting rankings. The "Rivals Camp Series presented by Under Armour" is a new, invitation-only set of regional ...

Tags: Marketing and Sponsorship, Under Armour

SB Auto Spots Hit Home With Viewers

The pair of two-minute Chrysler spots that aired during Super Bowl XLVII “were a topic of water cooler conversations from coast to coast, if online discussions are any indication,” according to Bryce Hoffman of the DETROIT NEWS. The first, a Jeep ad with an Oprah Winfrey-voiced trib ...

Tags: Marketing and Sponsorship

How Will "Dull" Flacco Fare With Endorsements?

Ravens QB and Super Bowl XLVII MVP Joe Flacco was, for a day at least, "America's 'it' guy," and he seems "destined for a big payday in the NFL and in endorsements," according to a front-page piece by George & Wilson of the Baltimore SUN. JL Sports VP Tom Kleine, Flacco's marketing agent, said t ...

Tags: Marketing and Sponsorship, Baltimore Ravens, NFL

Mike Trout Inks Subway Deal

Angels CF Mike Trout's agent Craig Landis confirmed that his client "reached a sponsorship agreement" with Subway restaurants, according to Josh Friedman of the Vineland DAILY JOURNAL. Trout appeared in Subway's Super Bowl ad , and supporters said that the endorsement is "a perfect fit" for the rei ...

Tags: Marketing and Sponsorship, Subway, MLB, Los Angeles Angels

F1, Emirates Ink Five-Year Branding Deal

F1 today announced a five-year deal with Emirates in which the airline will serve as a Global Partner of the racing series. Emirates' branding starting with the March 22-24 Malaysian Grand Prix will be displayed on F1 circuit bridges, ground signs and the F1 Paddock Club ( F1 ). The F ...

Tags: Marketing and Sponsorship, Formula One

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