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IOC In Talks With Several TOP Sponsors About Olympic Channel Ad Packages

Published in SportsBusiness Daily on 07 / 28 / 16

The IOC is selling advertising packages to its current worldwide sponsors to fund the startup Olympic Channel. No deals are finalized, but the IOC is in advanced discussions with several brands, said IOC Managing Dir of TV & Marketing Services Timo Lumme. Execs hope to sell up to six &ldquo...

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Tags: IOC, Marketing and Sponsorship

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Lillard's Adidas Deal Seen As Calculated Risk

Having “fallen on such hard times in recent years” with injuries to Bulls G Derrick Rose and bad press for Rockets C Dwight Howard, adidas' competitors “understood that the time was right for them to take a calculated risk” on Trail Blazers G Damian Lillard, according to Sam ...

Tags: Marketing and Sponsorship, Adidas, NBA

NFL No Longer Allowing Branded Helmets On Field

ESPN.com’s Darren Rovell reported there will be “no more branding on NFL helmets used on the field.” NFL VP/Communications Brian McCarthy said that the league has “decided not to allow any manufacturer to display its company logo on the helmet's nose bumper.” The NFL in ...

Tags: Marketing and Sponsorship, NFL

Sam Lands First Endorsement Deal With Visa

Visa "has partnered" with NFL Draft prospect Michael Sam, who "could become the first active openly gay NFL player," according to Darren Rovell of ESPN.com. Sam in his first spot "urges the viewer to judge him for his play on the field, not off it." Visa CMO Kevin Burke: "We felt that Michael's ...

Tags: NFL, Marketing and Sponsorship

Microsoft Ends WNBA Storm Jersey Deal

Microsoft's "opted not to renew its sponsorship" with the WNBA Storm, so the team's nickname is now "on the front of the jerseys" where the company's search engine Bing had been the past four seasons. The deal signed in '10 "was believed to be worth" $1M annually. In addition to Bing "being visibl ...

Tags: Marketing and Sponsorship, WNBA, Seattle Storm, Microsoft

Demand For Barefoot Shoes Cools Considerably

Italy-based footwear brand Vibram's FiveFingers shoe that "had weekend warriors ditching sneakers to jog with little or nothing on their feet ... is falling out of favor," as sales of "so-called minimalist shoes with ultra-thin soles have plunged 47% so far this year, even as total running-shoe sale ...

Tags: Marketing and Sponsorship

Marketplace Roundup

USA Basketball on Thursday announced that its partnership with Jeep will feature Cavaliers G Kyrie Irving and will introduce for the first time, "Love Never Felt So Good", a just-released song from Michael Jackson's upcoming album "XSCAPE" through Epic Records. The campaign introduces Jeep's ...

Tags: Marketing and Sponsorship

Clowney, Manziel Sign Endorsement Deals

NFL Draft prospect Jadeveon Clowney has “signed an endorsement deal with Puma,” according to Darren Rovell of ESPN.com. Terms of the deal “were not disclosed.” However, because Puma “doesn't have a deal with the NFL, Clowney can't wear cleats with the Puma logo on the f ...

Tags: Marketing and Sponsorship, Puma

Belk Becoming Official Sponsor Of SEC

Retail chain Belk today is expected to announce that it has agreed to be an official sponsor of the SEC and ESPN’s SEC Network, which launches Aug. 14. The new six-year relationship gives Belk the status of official retail department store of the SEC, with marketing rights to the conference's ...

Tags: Marketing and Sponsorship, SEC, Belk

Marketplace Roundup

ESPN.com's Darren Rovell reports the Patriots will become the "first NFL team to offer a jersey rebate if a fan purchases a jersey of a player who is no longer under contract within a year of that jersey being bought." The team this morning sent an e-mail of the "Jersey Guarantee" to fans on its mai ...

Tags: Marketing and Sponsorship

Nationals' Harper To Star In T-Mobile Ad

T-Mobile is advancing its partnership with MLB and “launching a nationwide campaign that takes a broad swipe" at the telecom industry, according to Mark Bergen of AD AGE. A new 30-second commercial starring T-Mobile endorser and Nationals LF Bryce Harper will “premiere on ESPN&rdqu ...

Tags: Marketing and Sponsorship, T Mobile, MLB

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