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Williams' Grand Slam Quest Bringing In New U.S. Open Advertisers For ESPN

Published in SportsBusiness Daily on 08 / 31 / 15

The U.S. Open, which starts today, has become a "must-buy for advertisers looking to reach one of the most affluent audiences outside of golf," but "in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix," accord...

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Tags: Marketing and Sponsorship, USTA

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Nike, Adidas Embrace 3D Printing

Nike and adidas are "embracing 3D printing to speed up the shoemaking process, using the technology to make multiple prototype versions at a previously impossible speed," according to Barney Jopson of the FINANCIAL TIMES. 3D printers "lay down particles of plastic, metal or even wood in thin layers ...

Tags: Marketing and Sponsorship, Nike, Adidas

Kansas Re-Ups With Adidas

The Univ. of Kansas and adidas have signed a six-year extension of their footwear and apparel deal that will last through '19 and be worth at least $26M. adidas initially signed an eight-year deal with KU in '05 ( KU ). In K.C., Rustin Dodd reports the deal is "one of the richest in adidas' large po ...

Tags: Marketing and Sponsorship, Adidas

IU Goes Flashy With Football Helmets

The Univ. of Indiana football team recently unveiled six helmet designs for the '13 season that cover "everything from a retro look to the school's more traditional fare to something that seems better suited for a science fiction flick," according to Michael Marot of the AP. IU is "expected to wear ...

Tags: Marketing and Sponsorship

LeBron On Cover Of "NBA 2K 14"

2K Sports has named Heat F LeBron James the cover athlete for the upcoming "NBA 2K 14," representing James' first solo appearance on a video game cover. The title, one of the top-selling sports video games of any type with more than 5 million units in annual sales, will be released this fall on both ...

Tags: Marketing and Sponsorship

NBA Marketing Notes

FORBES' Alicia Jessop noted NBA fans during the Finals will see the "implementation of innovative marketing strategies," including the league partnering with four movie studios -- Warner Bros., Universal, Sony and Disney -- to create "co-promotional spots advertising each respective studio’s s ...

Tags: NBA, Marketing and Sponsorship

Axalta, Jeff Gordon Agree On Extension

Axalta Coatings Systems, formerly DuPont Performance Coatings, today announced a three-year contract extension to sponsor NASCAR driver Jeff Gordon's No. 24 Sprint Cup Chevy through '16. Axalta will serve as the primary sponsor for the car for 10 races each of the next three years and will continue ...

Tags: Marketing and Sponsorship, NASCAR

Sunoco, "Turbo" To Sponsor Kanaan

IndyCar driver Tony Kanaan and his KV Racing team yesterday "announced a four-race partnership with Sunoco," eliminating the possibility that the Indianapolis 500 winner "would have missed a race" due to sponsorship concerns, according to Matt Weaver of SB NATION. The Sunoco sponsorship covers ...

Tags: Marketing and Sponsorship, IndyCar

UA Projects $4B Revenue By '16

Under Armour Founder, President & CEO Kevin Plank and other company execs yesterday during the company's Investor Day "detailed a three-year plan" to reach $4B in revenue by '16, representing "nearly double what the company expects to take in this year," according to Chris Korman of the Baltimor ...

Tags: Under Armour, Marketing and Sponsorship

Oregon Sets Licensee Royalties Minimum

New Univ. of Oregon licensees starting next summer "must guarantee the university at least $500,000 a year in royalties, which would mean a minimum" of $5M in wholesale sales to retailers, according to Allan Brettman of the Portland OREGONIAN. That is an "unattainable target for all except the large ...

Tags: Marketing and Sponsorship

Stern's Signature To Stay On NBA Game Balls

Spalding said that its official NBA game balls will continue to "carry the former boss' name" for the remainder of next season after Commissioner David Stern retires on Feb. 1, 2014, according to Scott Soshnick of BLOOMBERG NEWS. Spalding said that game balls featuring the signature of NBA Deputy&nb ...

Tags: Marketing and Sponsorship, Spalding, NBA

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