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Nationwide Assessing NASCAR Sponsorship With Earnhardt's Retirement Looming

Published in SportsBusiness Daily on 04 / 27 / 17

Nationwide, which serves as the primary sponsor of Dale Earnhardt Jr.'s Monster Energy NASCAR Cup Series car, will "take the time" to assess its sponsorship following the driver's retirement, but a decision "can't take all that long as marketing plans need to be made," according to Bob Pockrass of E...

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Tags: Marketing and Sponsorship, Nationwide Insurance

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Nike Breaks Out Bright Colors At Aussie Open

Tennis player Rafael Nadal today during his first round win at the Australian Open was “decked out in a pink fluorescent tennis shirt and a neon yellow wristband" from Nike that matched his shoes, according to Jocelyn Gecker of the AP. Following his straight-set win over Mikhail Youzhny, the&n ...

Tags: Marketing and Sponsorship, Nike

BMW Returns To Super Bowl After Four Years

The number of automakers advertising during NBC's broadcast of Super Bowl XLIX continues to grow, as BMW "will return ... after a four-year break" with a 60-second spot in the first quarter "promoting its all-electric BMW i3," according to Jeanine Poggi of AD AGE. BMW "tapped KBS for the creati ...

Tags: Super Bowl, Marketing and Sponsorship, BMW, Toyota

Univ. Of Florida Extends Nike Deal Through '24

The Univ. of  Florida in September "extended Nike's contract to be its official athletic supplier" through '24, according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. UF under the new deal receives $3.1M in Nike product this academic year, up from the $2.1M "it was previously due." The fin ...

Tags: NCAA, SEC, Nike, Marketing and Sponsorship

Chevy To Sponsor NHRA's John Force Racing

John Force Racing has "switched affiliations and will return to Chevrolet" as part of a multiyear deal after the NHRA team had been with Ford for nearly 20 years, according to Jerry Bonkowski of NBCSPORTS.com. Force, daughter Courtney Force and son-in-law Robert Hight "will drive Chevrolet ...

Tags: Marketing and Sponsorship, NHRA

Andy Murray Reveals New Personal Logo

Tennis player Andy Murray on Thursday joined the ranks of Roger Federer, Tiger Woods and Cristiano Ronaldo when he "unveiled a personal logo which could net him millions," according to Ben Rumsby of the London TELEGRAPH. The logo "combines Murray's initials with the number 77," both the number of y ...

Tags: Marketing and Sponsorship

Peyton Manning Tops Latest NFLPI Sales List

Broncos QB Peyton Manning seized the top spot from Seahawks QB Russell Wilson for all NFL Players Inc.-licensed merchandise sold in the NFLPI's fiscal Q3. Manning outsold all players in Fatheads, bobbleheads and Nike game jerseys, the NFLPI said. The quarter runs from Sept. 1-Nov. 30, and ...

Tags: Marketing and Sponsorship

UFC's Conor McGregor Inks Deal With Reebok

UFC fighter Conor McGregor "confirmed his status as one of the most marketable figures" in MMA after "signing a deal with leading sports goods manufacturer, Reebok," according to the IRISH INDEPENDENT. McGregor "confirmed the deal" on Wednesday via his Twitter account. Reebok already has UFC fighter ...

Tags: Marketing and Sponsorship, Reebok, UFC

Freddie Jacobson Builds Strong Business Portfolio

Golfer Freddie Jacobson is using his connections and "corporate know-how" to grow his company, Jacobson and Co., whose products include GolfBeer , Tru Table dressings and dips, and Sweden-based real estate company Maxemal, according to Brian Biggane of the PALM BEACH POST. GolfBeer, started with t ...

Tags: Marketing and Sponsorship, Golf

NFL Domestic Violence Campaign Ends This Week

Despite being an "important part" of the NFL season, a league-sponsored campaign against domestic violence "has stagnated," according to Jane McManus of ESPNW. The campaign, which the league committed more than $35M to, "had nothing to do with football or the NFL initially." But the league ...

Tags: Marketing and Sponsorship, NFL

Lexus Returning To Super Bowl With New Car Ad

Lexus next month "will appear in the Super Bowl for just the second time" with a spot that "will simply show its new NX vehicle being put through its paces in a visually elegant fashion, all to the sound of music that has the noises of the car (think dashboard clicks, squealing tires and slammi ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

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