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Fifth Third Bank Signs Multiyear Agreement With Daytona Int'l Speedway

Published in SportsBusiness Daily on 06 / 30 / 15

Looking for a deal with an ISC property to round out its NASCAR sponsorship portfolio, Fifth Third Bank this morning announced that it has filled Daytona Int'l Speedway's long-open banking category with a multiyear pact. The Cincinnati-based bank, which already had deals with SMI-owned Kentucky...

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Tags: Marketing and Sponsorship

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Soccer Jersey Notes

In Wales, Dafydd Pritchard noted EPL club Swansea City and shirt sponsor 32Red “have reached an agreement to end” the online casino's contract with the club “a year early this summer.” The company has been Swansea City’s “primary sponsors for four years, but they ...

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Samsung Close To $60M+ NFL Sponsorship

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RYU CEO To Rebrand, Expand Company

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Tags: Marketing and Sponsorship, UFC

Gonzaga Merch Going Fast From Fanatics.com

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Tags: Marketing and Sponsorship, Adidas

Fidelity To Sponsor Golf Channel's SwingFix

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Tags: Marketing and Sponsorship, Golf Channel

Marketplace Roundup

BRANDCHANNEL.com's Sheila Shayon reported Champs Sports and adidas launched the "latest adicolor Collection with a Tumblr-inspired ad campaign featuring a 30-second spot" with Trail Blazers G Damian Lillard, Knicks G Iman Shumpert and Broncos LB Von Miller. The spot premiered during TNT's ...

Tags: Marketing and Sponsorship

Keselowski Discusses Tweeting For Sponsors

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Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

In Portland, Mike Tokito reported Safeway is “returning as title sponsor” of the LPGA event held at Columbia Edgewater Country Club, scheduled for Aug. 29-Sept. 1. Tournament Golf Foundation President Tom Maletis, whose group coordinates the event, said, “We’re happy to have ...

Tags: Marketing and Sponsorship, IndyCar, Nike

Why Was UA Logo Covered In Woods-Vonn Pics?

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