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Turner Sports Will Give Advertisers Single-Sponsor Commercial Break For NBA Coverage

Published in SportsBusiness Daily on 02 / 20 / 17

Turner Sports is selling the between-quarter commercial pods on its Monday night "Players Only" telecasts beginning Feb. 27 "to a single advertiser for an undetermined amount," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. State Farm has "signed on to sponsor one of the pods," whic...

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Tags: Marketing and Sponsorship, Turner Sports

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Bills Signs Deal With Watch Brand Benrus

Watch manufacturer Benrus has signed a three-year sponsorship deal valued in the mid-six figures to become the official timepiece of the Bills. Under the agreement, Benrus gets large branded clocks on both the North and South towers at Ralph Wilson Stadium. The Bills hope to have those clocks instal ...

Tags: Marketing and Sponsorship, Buffalo Bills

Soccer-Style NFL Merch Grows In Popularity

The "best NFL merch" currently is being made by a Minneapolis-based company called Football As Football, "a group of folks that have nothing to do with the league whatsoever," according to James Montgomery of ROLLING STONE. The six-person team of designers "set out to combine their love of football" ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

Ryan Sanders Baseball said that all "marquee sponsors" for the annual two-game MLB exhibition series at the Alamodome "have renewed" for '15. In San Antonio, W. Scott Bailey noted supermarket chain H-E-B "is returning for its third year" as title sponsor of the Big League Weekend, while presenting s ...

Tags: Marketing and Sponsorship

NHL Signs Two-Year Deal With DraftKings

See the listing for DraftKings The NHL has signed a two-year North American partnership with DraftKings that makes the company the league’s official daily fantasy game. Financial terms of the deal, which was announced this morning, were not disclosed. The deal gives DraftKing ...

Tags: Marketing and Sponsorship, NHL

Some Auto Companies Sitting Out Super Bowl

Several auto companies that have advertised during recent Super Bowls "have chosen to sit out" NBC's broadcast of Super Bowl XLIX, as both Jaguar and Lincoln "will take a pass this time around, as will auto sites Cars.com and CarMax," according to Jeanine Poggi of AD AGE. Jaguar ran its first S ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

NFL Targets LGBT Businesses For Super Bowl 50

The NFL "is showing a more inclusive side" in advance of Super Bowl 50, as the league and event organizers today are set to announce that "for the first time, the NFL will expand its outreach on contracting opportunities for the 2016 event to businesses owned" by LGBT people, according to John Cote ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

Marketplace Roundup

AD AGE's Mike Colias reports Chevrolet recorded approximately $5M "in free media exposure" from its #ChevyGuy and #TechnologyAndStuff campaigns . Chevy's "publicity bump" came from the "viral response in the days following its semi-botched" presentation of a pick-up truck to Giants P Madison Bumgar ...

Tags: Marketing and Sponsorship

Nike Terminates Adrian Peterson's Contract

Nike has "terminated the contract" of Vikings RB Adrian Peterson following his assault charge, according to Darren Rovell of ESPN.com. Nike "suspended its contract with Peterson on Sept. 17, meaning it stopped paying him and would not consider him for use in its advertising." Peterson's no-contest ...

Tags: Marketing and Sponsorship, Nike

Marketers Already Focusing On Super Bowl Ads

It should "come as no surprise that marketers are already talking about advertising" during NBC's Feb. 1 telecast of Super Bowl XLIX, and many brands "have acknowledged buying commercials" from the network, according to Stuart Elliott of the N.Y. TIMES. Mercedes-Benz on Thursday said that it "would ...

Tags: Marketing and Sponsorship, Super Bowl, NBC

Taco Bell Partners With CFP, ESPN

Taco Bell on Thursday signed a multiyear agreement with ESPN and the College Football Playoff. The QSR has been a BCS partner since '06. Taco Bell's first initiative under the new agreement is to create the first student section for the CFP, offering 3,000 seats -- 500 students from each of the ...

Tags: Marketing and Sponsorship, ESPN, Yum Brands

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