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Floyd Mayweather Jr. Hints At Possible Return To Ring With New Trademark Filings

Published in SportsBusiness Daily on 05 / 02 / 16

Floyd Mayweather Jr.'s promotional company has "filed for trademarks to 'TMT 50' and 'TBE 50,'" according to Darren Rovell of ESPN.com. "TMT" stands for "The Money Team" and "TBE" stands for "The Best Ever." Mayweather retired following his fight last September against Andre Berto, but should he ret...

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Food City, Bristol Extend Title Sponsorship

Food City parent company K-VA-T Foods and Bristol Motor Speedway on Thursday announced that the title sponsorship deal for the track's spring NASCAR Sprint Cup race has been extended for five years, a length that in "today's economic climate is rare" in NASCAR, according to David McGee of the B ...

Tags: Marketing and Sponsorship, NASCAR

Seahawks Super Bowl Gear Selling Fast For Fanatics

Online retailer Fanatics said that in the 48 hours after Super Bowl XLVIII, sales of Seahawks gear were 200% better than those of Ravens items last year, and 150% "more than sales generated by Giants fans" after Super Bowl XLVI in '12, according to ESPN's Darren Rovell. Rovell said, "It has been a r ...

Tags: Marketing and Sponsorship, Seattle Seahawks

Panasonic Extends TOP Deal Through '24

Learn more about the International Olympic Committee (IOC) Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $10 ...

Tags: Marketing and Sponsorship, Panasonic, IOC

Cubs, Giordano's Sign Sponsorship Deal

Chicago-based Giordano's yesterday announced a partnership with the Cubs to be the official pizza of the team and Wrigley Field. As part of the sponsorship deal, the Cubs on June 20 will host Giordano's Day and distribute 10,000 collectors-edition Ernie Banks bobblehead dolls bearing the Giordano's ...

Tags: Marketing and Sponsorship, Chicago Cubs, MLB

IndyCar In Talks For Title Sponsor

Hulman & Co. CEO Mark Miles is "very confident he can land a title sponsor" for the IndyCar Series by its season-opening race on March 30, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Miles said that he is "'having serious conversations' with several big-name companies ab ...

Tags: IndyCar, Marketing and Sponsorship, Verizon

Warrior Sports' Growth Continues

Michigan-based Warrior Sports now is outfitting pro athletes and teams, "the latest step the sporting goods manufacturer is taking to become a global brand," according to Bill Shea of CRAIN'S DETROIT BUSINESS. Players on 12 hockey teams at the Sochi Games "will use Warrior sticks, gloves, helmets an ...

Tags: Marketing and Sponsorship, Warrior Sports

Wheels & Deals

USA TODAY's Nate Ryan noted Swan Racing yesterday announced that SMS Audio "will be an associate sponsor the next two seasons on the Toyotas driven by Parker Kilgerman and Cole Whitt" in the NASCAR Sprint Cup Series. Rapper 50 Cent founded SMS Audio, and Swan Racing hopes his "transcendent appeal an ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL's Sara Germano reports adidas yesterday sued Under Armour, "alleging it infringed on 10 Adidas patents used in the German company's fitness tracking system called miCoach." UA last year paid $150M to acquire MapMyFitness, and adidas' complaint alleges that MapMyFitness and ot ...

Tags: Marketing and Sponsorship

Wilson Already Seeing Benefits Of SB Win

Seahawks QB Russell Wilson remains under contract with Wisconsin-based American Family Insurance through the end of the year, but AFI Marketing Dir Myles Romero yesterday "wasn't ready to state definitively" that Wilson will appear in any additional commercials for the company, according to Lew ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Coca-Cola, Cheerios Ads Draw Controversy

Coca-Cola's "It's Beautiful" spot is filling the role of this year's "Super Bowl ad that generates a bit of next-day controversy," according to Patrick Day of the L.A. TIMES. The one-minute spot "features children and adults from all walks of life, from across the country, singing 'America the B ...

Tags: Marketing and Sponsorship, Super Bowl

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