Featured Story

Posey Inks Endorsement Deal With BodyArmor SuperDrink, Invests In Company

05 / 20 / 13

MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted...

Read More

Tags: Marketing and Sponsorship, San Francisco Giants

More Stories

02/01/11
Kobe Looks To Spread Chinese Culture To Youth

Lakers G Kobe Bryant is taking his “affection for China -- and its goodwill toward him -- to cast himself as a bridge between East and West through a campaign of philanthropic contributions, promotional activities and cross-cultural exchanges,” according to Jacob Adelman of the AP. Bryant's charitab ...

Tags: Marketing and Sponsorship, Basketball, Los Angeles Lakers

02/01/11
Marketplace Roundup

MARKETING magazine’s John Reynolds reported Heineken is “due to be revealed as the official beer supplier of the London 2012 Olympics and Paralympics.” Heineken will “supply alcohol, mainly to hospitality outlets, and will be granted marketing rights at the games.” The deal is set to be announced "w ...

Tags: Marketing and Sponsorship

01/31/11
SB Advertisers Look To Expand Participation

Marketers who buy time during the Super Bowl now more than ever are "taking part in a multi-week buzz contest rather than a onetime showing of their ad during a football game," according to a cover story by Brian Steinberg of AD AGE. Anheuser-Busch is "trying to drum up pre-game interest around a Cl ...

Tags: Fox, Football, Pizza Hut Inc., Marketing and Sponsorship

01/31/11
NHL Looks To Appeal To Kids With Superheroes

Guardian Project features superheroes representing all 30 NHL teams The NHL used this past weekend’s All-Star Game to officially unveil the Guardian Project, a collection of superheroes representing each of the league’s 30 teams. The initiative, a joint venture wit ...

Tags: Marketing and Sponsorship, NHL, Hockey

01/31/11
Hurricanes' Skinner Popular Among Fans

Hurricanes C Jeff Skinner took the NHL All-Star Weekend in Raleigh "by storm," as the 18-year-old "teen idol with wavy hair and a boyish smile" became the youngest player in league history to play in the All-Star Game, according to John Manasso of FS SOUTH. Skinner appeared at an autograph signing F ...

Tags: Marketing and Sponsorship, Carolina Hurricanes

01/31/11
Should ESPN Allow Andrews/Reebok Deal?

Journalism ethics experts are "raising questions about whether" Erin Andrews' comments about Nike during ESPN's coverage of the Rose Bowl "constituted a conflict of interest , and whether any journalist should endorse a commercial product," according to Katie Thomas of the N.Y. TIMES. Andrews earli ...

Tags: Marketing and Sponsorship, ESPN, Reebok

01/31/11
Marketplace Roundup

UGG recently reached a marketing deal with Patriots QB Tom Brady , but company President Constance Rishwain said that UGG "won't be doing anything marketing-wise with Brady until the spring, and those ads won't be seen until Sept. 1." In this week's SPORTSBUSINESS JOURNAL, Terry Lefton notes Rishwa ...

Tags: Marketing and Sponsorship

01/28/11
Barr, Lewis Appearing In Snickers SB Ad

Snickers' Super Bowl XLV ad will feature comedians Roseanne Barr and Richard Lewis "in a commercial called 'Logging' that will air during the third quarter," according to Eleftheria Parpis of ADWEEK. Details on the setting "have not yet been revealed," but it "will be tough to beat last year's perfo ...

Tags: Marketing and Sponsorship, Football

01/28/11
Love All-Star Campaign Spoofs Fragrance Ads

Watch the T'Wolves Kevin Love spot The T'Wolves Thursday "in a bid to sweeten" F Kevin Love's chances of being selected as a reserve to the NBA All-Star Game unveiled a marketing campaign that "spoofs the theatrical and exotic TV commercials advertising men's and wo ...

Tags: Minnesota Timberwolves, Basketball, Marketing and Sponsorship

01/28/11
U.S. Figure Skating Signs Alka-Seltzer To Deal

The U.S. Figure Skating Association has signed Bayer's Alka-Seltzer Plus as an official sponsor in the cold and flu category. The brand will be featured in multiple advertising units during this weekend's U.S. Figure Skating Championships, which are being held in Greensboro, N.C. The brand also r ...

Tags: NBC, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug