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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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03/12/12
IndyCar Teams With DreamWorks For Film

IndyCar and the Indianapolis Motor Speedway today announced a partnership with DreamWorks Animation SKG for the company’s upcoming animated feature film “Turbo,” which is scheduled to be released on July 19, 2013. “Turbo” is the story of a garden snail’s drea ...

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Sponsors Sticking With Bobcats Despite Losing Record

Charlotte-based Presbyterian Healthcare on Friday became the first company to sign a Bobcats’ team sponsorship deal in addition to an endorsement deal with Owner Michael Jordan, and the re-signing of the hospital “gives the team an important corporate renewal during what has been a dre ...

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03/12/12
U.S. Ice Dancers Search For Sponsors

Meryl Davis and Charlie White, the only U.S. ice dancing team to ever win the world championships, “could alter the country’s current indifference to figure skating, particularly in the run-up to the Olympics, as sponsors begin to focus on finding their future athletic stars,” acco ...

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03/12/12
Marketplace Roundup

GOLF WORLD MONDAY’s E. Michael Johnson reports TaylorMade “continued its marketing push for its RocketBallz line of clubs this past week by having seven players don ‘jerseys’ -- complete with their names on the back -- and hats emblazoned with the number 17 prior to the final ...

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Presbyterian Healthcare Signs With Bobcats, Jordan

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03/09/12
Baylor's New Adidas Uniforms Draw Attention

When Baylor, the No. 4 seed in the Big 12 men's basketball tournament, takes on top-seeded Kansas Friday night, they will not be wearing the lime-green adidas uniforms that created a stir on Twitter Thursday afternoon. ESPN.com’s Terry Bloun t wrote of the uniforms, which will be worn during ...

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03/09/12
Sponsors Flock To Lochte Ahead Of London Games

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Business Owner Hopes Ads Get Peyton To Phoenix

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