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Published in SportsBusiness Daily on 10 / 23 / 14

When I'm told newspapers are dying and useless, it's nice to show up at your kid's school and see they still matter. pic.twitter.com/bsctnW2jYN — Mike Wise (@MikeWiseguy) October 23, 2014

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Nike Airs New Tiger Woods Ad

Nike Golf yesterday aired a new 30-second ad featuring golfer Tiger Woods during NBC’s fourth round coverage of the U.S. Open. The spot opened with Woods in workout clothes jogging down a paved path wearing a Nike hat backwards, a Nike sleeveless shirt and Nike sneakers. Woods stops to res ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

In S.F., Al Saracevic noted the “biggest selling item” at this year's U.S. Open was outerwear. USGA Senior Dir of Licensing & Merchandising Mary Lopuszynski said of the tournament's merchandise sales, "We'll have over 100,000 transactions over the course of the week. Altogether, we'l ...

Tags: Marketing and Sponsorship

Jennie Finch Endorses Chobani Yogurt

Chobani has signed former softball player Jennie Finch as the Greek yogurt brand's "first celebrity endorser of any kind," according to Stuart Elliott of the N.Y. TIMES. The brand is "stepping up efforts to sell" its new children's product Chobani Champions, with new commercials featuring ...

Tags: Marketing and Sponsorship

A-B, Univ. Of Iowa Renew Sponsorship Deal

The Univ. of Iowa and Anheuser-Busch have "renewed their relationship," according to Jens Manuel Krogstad of the DES MOINES REGISTER. A new four-year agreement approved this month by the UI athletic department "allows Anheuser-Busch to place Iowa's Tigerhawk logo on retail displays such as posters a ...

Tags: Marketing and Sponsorship, Anheuser Busch

Sponsors Stand By Armstrong

None of cyclist Lance Armstrong's "top sponsors -- including Nike, Oakley, 24-Hour Fitness and Trek -- have bailed, nor are they flashing early warning signs that they might," amid doping allegations from the U.S. Anti-Doping Agency,  according to Bruce Horovitz of USA TODAY. Nike said in a sta ...

Tags: Marketing and Sponsorship

NBA Fashion Taking Center Court

Heat F LeBron James, Thunder F Kevin Durant and “many other superstars in the NBA playoffs have found a novel way to accessorize their bespoke suits: thick-rimmed, chunky, ostentatious eyeglasses,” according to Cacciola & Cohen of the WALL STREET JOURNAL. For many NBAers, the eyewear ...

Tags: Marketing and Sponsorship, NBA

Powerade Launches Olympics Campaign

Powerade is “embracing nameonics with an effort that will be introduced as part of the brand’s first worldwide Olympic campaign,” according to Stuart Elliott of the N.Y. TIMES. The new “Power through” campaign, with ads to appear “in more than 35 markets,&rd ...

Tags: Marketing and Sponsorship, Coca-Cola

Denmark Player's Underwear Draws Ire Of UEFA

Denmark F Nicklas Bendtner "could face UEFA action over ambush marketing after revealing a pair of bookmaker-branded underpants when he scored last night in a 3-2 defeat against Portugal" in Euro 2012 play, according to the London TELEGRAPH. Bendtner revealed the logo for Irish bookmaker Paddy Power ...

Tags: Marketing and Sponsorship, UEFA

Eagles Sign Partnership With Angry Birds

The Eagles yesterday announced a partnership with Finland-based Rovio Entertainment, the creators of the "Angry Birds" game. The deal is Rovio's first global sports sponsorship ( Eagles ). In Philadelphia, Fernandez & Kanaley note the Eagles will “use the bird characters to connect w ...

Tags: Marketing and Sponsorship, Philadelphia Eagles

NBC Sees Small Gain In Upfront Sales

NBC has "finished its sales of commercial time" in the upfront market and the net "sold about" $1.8B, according to Stuart Elliott of the N.Y. TIMES. This compares to an estimate of $1.7B "in the upfront market last spring" ( NYTIMES.com, 6/13 ). In N.Y., Claire Atkinson notes NBC, thanks to NFL ga ...

Tags: NBC, Marketing and Sponsorship

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