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Super Bowl LI Advertisers Could Take More Measured Approach Following Election

Published in SportsBusiness Daily on 01 / 20 / 17

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

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Tags: Marketing and Sponsorship, Super Bowl

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DraftKings Inks Deal With Patriots

Also see : Boston Globe on Patriots-DraftKings Daily fantasy sports operator DraftKings has signed a marketing agreement with the Patriots, marking its first deal with an NFL team. DraftKings will gain a variety of online and offline promotional assets, including digital signage in Gillett ...

Tags: Marketing and Sponsorship, New England Patriots

Converse Suing Over Chuck Taylor Copycats

Converse is "filing lawsuits against 31 companies, accusing them of trademark infringement on its widely recognizable Chuck Taylor shoe," according to Rachel Abrams of the N.Y. TIMES. Converse, owned by Nike, said that some of its "core elements have been co-opted by the likes of Walmart, Kmart and ...

Tags: Marketing and Sponsorship, Converse, Nike

Nike Sees 3D Printing As Innovative Tool

Nike CEO Mark Parker "knows that there is real pressure" to keep coming up with original ideas, and this is where 3D printing has become "so relevant" for the company, according to Janey Davies of INSIDE3DP.com. Utilizing 3D printing "allows the designers at Nike to be as creative as they wish, and ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

In Portland, Matthew Kish noted the Univ. of Iowa in June “signed an extension that will keep its athletes in Nike uniforms and footwear” through the end of the '17-18 academic year. The extension include $1.5M "in Nike Footwear and apparel this year," which is an increase from $1.25M in ...

Tags: Marketing and Sponsorship

NBA Closer To Adding Jersey Ads

The idea of corporate ads landing on NBA jerseys took a step closer to happening, as the league has guaranteed that its network partners, ESPN and Turner, will be compensated. As part of the league's media rights deal that was signed earlier this month, national brands with jersey deals that would h ...

Tags: Marketing and Sponsorship, NBA

Heineken Signs Deal With MLS

MLS today announced that Heineken will become the league’s official beer in a five-year deal. The partnership will begin in January and see Heineken replace Budweiser as the official sponsor, which it had been for nearly 20 years. The new deal will give Heineken exclusive rights to MLS content ...

Tags: Marketing and Sponsorship, Heineken, MLS

Tech Firm Mophie Plans Super Bowl Spot

California-based tech company Mophie today will announce plans to advertise on NBC's Super Bowl XLIX broadcast, becoming the "first new advertiser to sign up since" the NFL was "widely seen as mishandling domestic violence charges against some players," according to Bruce Horovitz of USA TODA ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

Russell Wilson Tops NFLPI Q2 Sales List

Seahawks QB Russell Wilson ranked No. 1 on NFL Players Inc.'s top 50 player sales list for Q2, representing total sales of all officially licensed products from June 1-Aug. 31. The list is based on total overall sales of all officially licensed products from online and traditional retail outle ...

Tags: NFL, Marketing and Sponsorship

49ers Players Wear Beats On ESPN

Several 49ers players prior to the team's "MNF" game against the Rams, including QB Colin Kaepernick, wore their Beats by Dre headphones. Kaepernick last week was fined $10,000 by the NFL for wearing Beats headphones, but that was during an official post-game press conference. 49ers RB Frank Gore an ...

Tags: Marketing and Sponsorship, NFL

Rio Games Look To Flip-Flop Sales

The '16 Rio Organizing Committee (ROCOG) is "banking on the popularity of flip-flops and a yet-to-be-announced cuddly mascot to help meet a target" of $420M in total merchandise sales, according to Tariq Panja of BLOOMBERG NEWS. ROCOG is "halfway through completing 65 licensing agreements with compa ...

Tags: Marketing and Sponsorship

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