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Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

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Tags: Marketing and Sponsorship, Golf

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LiftMaster To Sponsor Pole At Kentucky Speedway

Deepening its ties in NASCAR, LiftMaster today will announce that it has become the first pole sponsor in Kentucky Speedway history with a one-year deal that includes an option to extend and cost the company less than six figures. The garage-door opener, which is also a sponsor of Hendrick Motorspor ...

Tags: Marketing and Sponsorship

Luck, Romo Join Mannings To Promote DirecTV

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider' ...

Tags: Marketing and Sponsorship, DirecTV

Flames Merch Flying Off The Shelves

The sale of Flames jerseys "has skyrocketed despite hefty price tags" since the team clinched its first appearance in the Stanley Cup Playoffs in six years, according to Laura Booth of the CALGARY SUN. Calgary Sports & Entertainment Dir of Retail Brent Gibbs, whose company operates four FanAttic ...

Tags: Marketing and Sponsorship, Calgary Flames, NHL

Sears Canada Partners With Gretzky

Hockey HOFer Wayne Gretzky has been "called on to make a crucial save -- this time for struggling Sears Canada Inc. -- as he signed a partnership to launch a casual menswear line in his name," according to Olivia Carville of the TORONTO STAR. Sears Canada "posted a loss" of C$339M in FY '14. Univ. o ...

Tags: Marketing and Sponsorship, Sears

Spieth's Dad Tracking Athletes' Social Media Impact

No one had a "more vested interest" in golfer Jordan Spieth's social media impact around The Masters than his father, Shawn, who a couple of years ago "went to work on a social media project unique to sports," according to Doug Ferguson of the AP. Shawn Spieth and entrepreneur Kyle Nelson "co-founde ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

Packers Dir of Sales & Business Development Chad Watson said of the team's deal with FanDuel , "We found it attractive because the fantasy platform in general is growing, and it enables us to reach a younger audience." In Green Bay, Richard Ryman reports the first FanDuel ad "will appear on the ...

Tags: Marketing and Sponsorship

Advertisers Need $10M For YouTube's NFL Channel

YouTube is asking marketers to pay $5.2M for a full football season’s worth of ads, "so long as they agree to shell out the same amount on non-football content" on its "Google Preferred" platform, according to sources cited by Suzanne Vranica of the WALL STREET JOURNAL. The bulk of t ...

Tags: Marketing and Sponsorship, Google, NFL

U.S. Women's Soccer Team Unveils New Uniforms

Nike "went with high contrast" in its new home uniform for the U.S. women's national soccer team revealed yesterday, according to Tim Newcomb of SI.com. The white jersey and shorts "have slight black accents -- a stripe on the side, the crest, Swoosh and two stars signifying the team’s previou ...

Tags: Marketing and Sponsorship, Soccer, Nike

Subway Adds Mariota As Endorser

Subway yesterday announced that NFL Draft prospect QB Marcus Mariota is now an endorser for the brand and will appear in various marketing activities and promotions. In a launch event, Mariota yesterday unveiled a life-size food statue in his likeness at a Subway location in his hometown of Honolulu ...

Tags: Marketing and Sponsorship, Subway, Nike

Sponsors Stayed True To Paul George

CAA Sports officials said that none of Pacers F Paul George's "prospective or current sponsors backed away" after he "suffered a gruesome leg injury" last August in a USA Basketball exhibition, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. George’s "star has been on ...

Tags: Marketing and Sponsorship, Indiana Pacers, NBA

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