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Verizon Ending IndyCar Entitlement After '18; Search For New Partner To Start Immediately

Published in SportsBusiness Daily on 10 / 23 / 17

Verizon has chosen not to renew its IndyCar entitlement deal that ends after next season, series CEO Mark Miles confirmed on Friday, making the telecom carrier a lame-duck partner for '18. Verizon’s deal is worth around $10M annually and started in ’14 after it replaced apparel company I...

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Marketplace Roundup

In West Palm Beach, Matt Porter reported a user on the message board CanesInsight.com "posted an image of a placard showing" six new adidas uniform designs for the Univ. of Miami football team. The image "is blurry and of unclear origin, and appears to be taken in the UM equipment room." A sour ...

Tags: Marketing and Sponsorship

IBM Signs 5-Year Extension With Wimbledon

IBM said that it has "extended its contract with Wimbledon for another 5 years" and also has "designed a new website" for the tournament, according to Ania Nussbaum of the WALL STREET JOURNAL. IBM has "packed the website with powerful digital tools, like a predictive analytics dashboard called Slamt ...

Tags: Marketing and Sponsorship, IBM, Wimbledon

FanDuel Signs With 13 NBA Teams

Daily fantasy sports operator FanDuel has signed exclusive multiyear partnerships with 13 NBA teams, deepening its ties within basketball following an  exclusive league-level NBA deal signed last fall and continuing an arms race with rival player DraftKings for sports sponsorships. The new set ...

Tags: Marketing and Sponsorship

Microsoft Adds NASCAR, Hendrick Deals

Microsoft yesterday announced "separate, three-year deals with NASCAR and Hendrick Motorsports that will focus heavily on business-to-business applications and tout its forthcoming Windows 10 operating system and Azure cloud-computing platform," according to Adam Stern in this week's SPORTSBUSINESS ...

Tags: Marketing and Sponsorship, Microsoft, NASCAR

MLB Aggressively Marketing Young Stars

MLB says that it is "going all out to market its stars this year, producing commercials and other content featuring young stars" like Angels CF Mike Trout, Dodgers RF Yasiel Puig, Pirates CF Andrew McCutchen and Dodgers P Clayton Kershaw, according to Liz Mullen of SPORTSBUSINESS JOURNAL. The e ...

Tags: Marketing and Sponsorship, MLB

Sponsors Prep NBA Draft Activations

More than a dozen NBA corporate sponsors are activating around Thursday’s NBA Draft at Barclays Center. State Farm returns as presenting sponsor of the coverage on ESPN, which will air the event for the 13th consecutive year. The Draft will also be covered live on ESPN Radio. St ...

Tags: Marketing and Sponsorship, NBA, State Farm

Spieth's Marketability Continues To Rise

Jordan Spieth’s U.S. Open victory on Sunday "ramped up his Q-rating, already on the upswing" from his Masters victory in April, to "'Golden Child' territory," according to Bill Nichols of the DALLAS MORNING NEWS. Spieth yesterday "earned prominent play" on three major networks’ morning n ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

BLOOMBERG NEWS' Soshnick & Butters cited sources as saying that Hyundai is "close to an agreement on a sponsorship contract" with the NFL. The automaker would replace GM, which dropped its deal with the league this past season "after holding rights" since '01. A source said that GM was paying mo ...

Tags: Marketing and Sponsorship

Chicagoland, Groupon Partner On Unique Deal

Leveraging its position as host of the first race in NASCAR's Chase for the Sprint Cup in mid-September, Chicagoland Speedway today announced an exclusive deal with Groupon to sell 60 premium experiences at $1,500 each that include just about every asset the venue has to offer. Chicagoland VP/Sales ...

Tags: Marketing and Sponsorship, NASCAR

Blackhawks' Title Gear Flying Off Shelves

Reebok's locker-room T-shirt is the top-selling item Sports dynasties are generally not good for sales of championship-licensed merchandise, but NHL officials say sales tied to the Blackhawks' third Stanley ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, NHL

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