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Team USA To Don "Breezy" Ralph Lauren Garb At Opening Ceremony, Marking Shift From '12

Published in SportsBusiness Daily on 07 / 29 / 16

The Rio Games Opening Ceremony is next Friday, and Team USA will be "decked in Ralph Lauren sportswear, from white denim jeans tapered at the ankle and patriotic T-shirts to Polo Pony-emblazoned navy blazers and red, white and blue striped boat shoes," according to Andrea Mandell of USA TODAY. ...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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WNBA Adds New Sponsor, Marketing Campaign

The WNBA tips off its ‘14 season on Friday night backed by a new “WNBA Summer Hoops” marketing campaign aiming to drive interest in the league during the summer months. Each of the league’s 12 teams will conduct local activations to participate in the league-wide campaign. Th ...

Tags: WNBA, Marketing and Sponsorship, Samsung

MiLB Partners With Pep Boys

Minor League Baseball on Thursday announced that it has signed its first national sponsorship agreement with Pep Boys. The promotional elements, focused on Pep Boys' "Trust the Boys to get you there" theme, will be activated in targeted MiLB markets and clubs across the country this season with oppo ...

Tags: MiLB, Pep Boys, Marketing and Sponsorship

Marketplace Roundup

AD AGE's Michael McCarthy reported Oakley named Eleven, S.F., its new ad agency "after a review that initially included more than 15 shops." Oakley "was handling marketing in-house from its corporate campus and design center." Meanwhile, the company "suspended its athletic sponsorship" of South Afri ...

Tags: Marketing and Sponsorship

Spieth Signs Multiyear Deal With AT&T

Golfer Jordan Spieth, the "reigning PGA Tour Rookie of the Year and a fast-rising star at just 20," yesterday "announced a sponsorship agreement" with AT&T, according to Townsend & Nichols of the DALLAS MORNING NEWS. Spieth is in Irving, Texas, this week for the HP Byron Nelson Championship, ...

Tags: Marketing and Sponsorship, ATT, Golf

Hendrick's Drivers To Get Superhero Paint Schemes

Hendrick Motorsports has signed a three-year deal with Warner Bros. and DC Entertainment that will allow them to pair drivers like Dale Earnhardt Jr. with superheroes like Superman for on- and off-track promotions. The agreement will result in Hendrick and DC creating original content around drivers ...

Tags: Marketing and Sponsorship, NASCAR

Benjamin Moore Activates Around Cubs Deal

The Cubs, "in their eternal search for sponsorship dollars," have "done the impossible: They marketed watching paint dry," according to Jon Greenberg of ESPN CHICAGO. As part of the season-long 100th anniversary of Wrigley Field, the Cubs and new sponsor Benjamin Moore yesterday "held an event at Wr ...

Tags: Marketing and Sponsorship, Chicago Cubs, MLB

Hartford Marathon Inks Title Sponsor

Northeast Utilities last night "was unveiled" as the title sponsor of the Hartford Marathon & Half Marathon in a deal that "is for three years," according to a front-page piece by Lori Riley of the HARTFORD COURANT. Hartford Marathon Founder, CEO & Exec Dir Beth Shluger would not disclose fi ...

Tags: Marketing and Sponsorship, ING

UA's Plank Gives Annual Shareholders Address

Under Armour Chair & CEO Kevin Plank "didn't hide the company's blunders" during yesterday's annual shareholders meeting, but instead "highlighted them," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. In a video he called the "brand voice," Plank "showed shareholders some of Under ...

Tags: Marketing and Sponsorship, Under Armour

Babolat To Unveil Tennis' First "Connected Racquet"

Babolat Chair & CEO Eric Babolat recently "introduced the first 'Connected Racquet' into the sport after a decade in development," according to Keith Perry of the London TELEGRAPH. Babolat "expects to see the first professional players using it at tournaments from mid-year" since the racquets we ...

Tags: Marketing and Sponsorship

Ditka Inks Deal With Chicago Restaurant Group

Mokena, Ill.-based Chicago Franchise Systems named Pro Football HOFer Mike Ditka spokesperson for two of its restaurants -- Al's Beef and Nancy's Pizza -- "as part of its expansion plans," according to Robert Channick of the CHICAGO TRIBUNE. CFS President Dave Howey said Ditka is "a good face to put ...

Tags: Marketing and Sponsorship

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