Featured Story

KPMG Renews Title Sponsorship Of Women's PGA Championship Through '23

Published in SportsBusiness Daily on 06 / 28 / 17

KPMG has extended its deal with the PGA of America and the LPGA for title sponsorship of the KPMG Women’s PGA Championship. The new agreement runs through '23 and will continue to include the KPMG Women’s Leadership Summit and KPMG Future Leaders Program. Financial terms of the deal were...

Read More

Tags: Marketing and Sponsorship, PGA of America

More Stories

03/13/15
Marketplace Roundup

NYC FC on Thursday announced that founding sponsor N.Y.-Presbyterian Hospital will place its logo on the MLS club’s training shirts. The logo will appear on player warm-ups for the first time this Sunday at the team’s home debut at Yankee Stadium ( NYC FC ). NYC FC and the Timbers are th ...

Tags: Marketing and Sponsorship

03/12/15
Adidas Leader Could Affect NBA Deal

The "biggest hurdle" to adidas' renewal of NBA jersey rights for '17 could be adidas Chair & CEO Herbert Hainer's contract expiring at the same time, according to a note from Citi Group cited by Sara Germano of the WALL STREET JOURNAL. The note also stated that the NBA "may need more clarity aro ...

Tags: Marketing and Sponsorship, Adidas, NBA

03/12/15
Univ. Of Wisconsin's Bo Ryan Stars In Tourism Ad

The Wisconsin Department of Tourism department yesterday announced that Univ. of Wisconsin men’s basketball coach Bo Ryan stars in its new TV commercial, which reunites state natives and "Airplane!" writers/directors David and Jerry Zucker and Jim Abrahams for the seventh time. The spot, ...

Tags: Marketing and Sponsorship

03/12/15
Stores Slash Prices Of Suh Jerseys

In Detroit, Tony Paul noted two area sports stores "have started slashing prices" on gear for former Lions DT Ndamukong Suh, who yesterday signed with the Dolphins . That includes the Lions' Pro Shop at Ford Field, which "started cutting Suh prices once the offseason began." At the Lions' Pro Shop, ...

Tags: Marketing and Sponsorship

03/12/15
Marketplace Roundup

Under Armour Founder, Chair & CEO Kevin Plank appeared on CNBC’s “Mad Money” last night, with host Jim Cramer saying UA “isn’t an apparel stock anymore, it’s a tech play in charged cotton clothing.” Plank said the reason the company has been able to bran ...

Tags: Marketing and Sponsorship

03/11/15
March Madness Ads Nearly Sold Out

Advertisers for the 67-game '15 NCAA Tournament have "snapped up more than 95% of all available airtime in the linear TV broadcasts and the March Madness Live digital stream," according to sources cited by Anthony Crupi of AD AGE. Last year on CBS, TNT, TBS and truTV was the "second most-watched tou ...

Tags: Marketing and Sponsorship

03/11/15
Pepsi Signs Serena Williams, Usain Bolt

Pepsi is bringing back its "wildly successful" Pepsi Challenge ad campaign, enlisting tennis player Serena Williams and Jamaican sprinter Usain Bolt to "recruit consumers to participate in a series of challenges meant for the social media generation," according to Ember & Steel of the N.Y. TIMES ...

Tags: Marketing and Sponsorship, PepsiCo

03/11/15
Marketplace Roundup

In Virginia, Harry Minium reports Old Dominion Univ. will earn close to $400,000 annually as part of a five-year apparel deal the school signed with Under Armour , a "nearly seven-fold increase over ODU's prior agreement with Nike." The UA deal calls for the football and the men's and women's baske ...

Tags: Marketing and Sponsorship

03/10/15
Bing Becomes 18th NCAA Sponsor

Microsoft’s web search engine, Bing, has struck a multiyear agreement with CBS and Turner Sports to be an NCAA corporate partner. The deal will go into effect with the start of the men's basketball tournament next week. CBS and Turner own the NCAA’s marketing rights and sell sponsorships ...

Tags: Marketing and Sponsorship, Microsoft, NCAA

03/10/15
Parsons Wears Jordan Brand Despite Anta Deal

Mavericks F Chandler Parsons, who has a five-year, $5M deal with Chinese shoe company Anta, "wore Jordan Brand sneakers with the logos covered" during the team's win over the Lakers on Sunday "because of concerns that his shoes contributed to the sprain and bone bruise to his left ankle," according ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug