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Skechers Could See Boost After Endorser Meb Keflezighi's Boston Marathon Win

04 / 22 / 14

Skechers "doesn’t have much of a presence" in the $7B performance running shoe market, but it might get a boost after Meb Keflezighi won yesterday's Boston Marathon while wearing the company's shoes, according to Sara Germano of the WALL STREET JOURNAL. Skechers is currently "on the upswing," ...

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Tags: Skechers, Marketing and Sponsorship, Boston Marathon

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12/29/11
Relationship Between Nike, Oregon Examined

The relationship between Nike and the Univ. of Oregon is often "criticized as incestuous" and unhealthy, but in a college sports landscape "littered with scandals, probations and lies," the bond between Nike Chair Phil Knight and his alma mater is a functional one, according to John Canzano of the ...

Tags: Nike, Marketing and Sponsorship

12/29/11
Marketplace Roundup

The UFC has announced that MetroPCS is now the exclusive wireless partner of the UFC in the U.S. and Puerto Rico. The multiyear deal includes MetroPCS signage at all domestic UFC events, a presence in UFC PPV event broadcasts, fighter endorsements and appearances, retail promotions and UFC-branded M ...

Tags: Marketing and Sponsorship

12/28/11
Nike Debuts New Pro Combat With Ducks

The Univ. of Oregon’s newest addition to their “vast wardrobe could be described as a series of forward-moving tweaks,” as their uniforms for the Rose Bowl “represent an upgrade to the Nike Pro Combat system,” according to Aaron Fentress of the Portland OREGONIAN. The d ...

Tags: Marketing and Sponsorship, Nike

12/28/11
Agent Confident Rubio Set To Be Marketing Force

Jarinn Akana, the agent for T'Wolves G Ricky Rubio, knows his client's six-assist NBA debut Monday "will only help the marketing" of Rubio, according to Charley Walters of the ST. PAUL PIONEER PRESS. Akana said after the Thunder-T'Wolves game Monday, "The buzz (about Rubio) is definitely p ...

Tags: Marketing and Sponsorship, Nike, Adidas, Minnesota Timberwolves

12/28/11
Marketplace Roundup

In Green Bay, Richard Ryman reports Wisconsin-based Prevea Health has signed Packers QB Aaron Rodgers to a multiyear endorsement deal. Prevea will use Rodgers' name and likeness "in its health and wellness campaigns." Prevea President & CEO Ashok Rai said that "some personal appearances also wil ...

Tags: Marketing and Sponsorship

12/27/11
Sony Ericsson To End WTA Tour Sponsorship

Sony Ericsson is "ending its sponsorship of the WTA tour at the end of the 2012 season," according to the AP. Sony Ericsson "became the title sponsor of the women’s tennis tour in 2005 under a six-year, $88 million deal." Although the contract "was extended through the end of 2012, the mobile ...

Tags: Marketing and Sponsorship

12/27/11
TNT's "NBA Forever" Promo Drawing Rave Reviews

TNT debuted its "NBA Forever" promo that melds "past NBA legends in photos and footage with contemporary stars" before the Celtics-Knicks game Sunday, and if it is "not the greatest commercial in the history of the NBA, I've forgotten anything better," according to Chad Finn of the BOSTON GLOBE. ...

Tags: Marketing and Sponsorship, TBS/TNT, NBA

12/27/11
Marketplace Roundup

Kodak and the PGA Tour Friday announced an extension of their marketing partnership through ’16. The partnership beginning next year will be structured around Kodak’s strategic focus on its business-to-business segments and will put greater emphasis on client hospitality and enterta ...

Tags: Marketing and Sponsorship, PGA Tour

12/22/11
PepsiCo To Have Two Super Bowl Ads

PepsiCo announced Wednesday that Pepsi will return to the Super Bowl in '12 with two commercials during NBC's coverage of the game Feb. 5. The two ads include a spot featuring the winner of this season's "The X Factor." Pepsi will complement the TV ads with activation that includes digital and r ...

Tags: Marketing and Sponsorship, PepsiCo, NBC

12/22/11
Allmendinger To Drive No. 22 Cup Ride

Penske Racing Wednesday announced that AJ Allmendinger "will leave Richard Petty Motorsports to drive the No. 22 Shell-Pennzoil Dodge" in '12, according to Jay Pfeifer of SCENEDAILY.com. Allmendinger "will replace Kurt Busch, who parted ways with Penske Racing after the 2011 season." Allmendinger "w ...

Tags: NASCAR, Marketing and Sponsorship

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