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Hornets Sign Multiyear Deal With FanDuel Estimated To Be In Mid-Six Figures

Published in SportsBusiness Daily on 07 / 28 / 15

FanDuel has "signed on as a sponsor" of the Hornets as part of an agreement "worth an estimated $300,000 to $500,000 per year," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Terms were not disclosed, but sources said that the value of the multiyear agreement is in the "mid-six figure...

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Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

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Marketplace Roundup

In Chicago, Joe Cowley wrote adidas has been "smart to stay under the radar" with its sponsorship of Bulls G Derrick Rose during his recovery from a torn ACL. Chicago-based marketing firm IEG Senior VP/Content Strategy Jim Andrews said, "If you’re Adidas, you know there is some negative becaus ...

Tags: Marketing and Sponsorship

Chick-Fil-A Surprised By Bowl Name Change

Chick-fil-A apparently was "surprised by word of an impending name change” to the Atlanta-based bowl game it title sponsors as part of the game's acceptance to the College Football Playoff rotation, according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. Chick-fil-A Exec VP & ...

Tags: Marketing and Sponsorship

Free Pizza Promo Pays Dividends For Reds Fans

Cincinnati-based restaurant LaRosa's Pizzeria has "handed out more than $100K in free pizza this month as a result" of the company's promotion with the Reds that gives fans a "free small pizza in exchange for their ticket stub when the Reds strike out 11 batters at a home game," according to Sam Ga ...

Tags: Marketing and Sponsorship, Cincinnati Reds

Wheels & Deals

In Indianapolis, Curt Cavin reports Panther DRR -- or Dreyer & Reinbold Racing -- will “cease operations” after the Indianapolis 500 “unless something close to a miracle happens.” Sources confirmed that the team “owned by Dennis Reinbold and Robbie Buhl have decided ...

Tags: Marketing and Sponsorship, Motorsports

Marketplace Roundup

Tennis player Maria Sharapova said of her Sugarpova candy line, “I want this to be the best gummy brand in the world. When I thought about the idea, I did a lot of Internet research on candies, and I asked my friends: ‘What's your favorite gummy candy?’ They would never mention a b ...

Tags: Marketing and Sponsorship

Zurich Extends Sponsorship Of PGA Tourney

Zurich Insurance Group, title sponsor of this week's PGA Tour Zurich Classic of New Orleans, has extended its deal through '19. Zurich's relationship with the Tour, established in '05, was set to expire next year. Title sponsorships for Tour events with its broadcast TV partners -- CBS has this one ...

Tags: Marketing and Sponsorship, PGA Tour

Sanders On Cover Of "Madden NFL 25"

EA Sports last night named Pro Football HOFer Barry Sanders as the cover athlete for "Madden NFL 25," winning an expanded fan vote program that pitted former NFL stars against a collection of current players. Sanders prevailed over Vikings RB Adrian Peterson -- 58% to 42%. The cover balloting drew 4 ...

Tags: Marketing and Sponsorship, EA Sports, NFL

NFL Draft Lacking In Player Appeal

While this year's NFL Draft class “has been described by some as deep in talent," the roster of potential draftees "appears to be lacking something at the very top: stars,” according to Michael Whitmer of the BOSTON GLOBE. Most mock drafts “don’t seem to be delivering any of ...

Tags: Marketing and Sponsorship, NFL

Roc Nation, Seth Jones Could Partner Up

If Jay-Z's Roc Nation Sports ends up partnering with top NHL Draft prospect Seth Jones, son of former NBAer Popeye Jones, for marketing representation, it could be a potential "blockbuster ... for the NHL," according to Greg Wyshynski of YAHOO SPORTS. Jones would be the league's "first black ...

Tags: Marketing and Sponsorship, NHL

RIR Campaign Focuses On Fans, Not Track

When Richmond Int'l Raceway awarded Virginia-based Barber Martin its media-buying account last year, agency President Robyn Deyo put together an ad campaign aimed at consumers who are "curious about NASCAR, but not addicted to the sport," according to Randy Hallman of the RICHMOND ...

Tags: Marketing and Sponsorship, NASCAR

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