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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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Marketplace Roundup

In K.C., James Dornbrook noted the Chiefs this season are selling a "special new beer called Kingdom Red Ale that will only be offered at Arrowhead Stadium and team events." Kingdom Red Ale is "one result of a brand new multiyear agreement signed this past offseason between the Chiefs and Anheu ...

Tags: Marketing and Sponsorship

Adidas Falls Behind UA In U.S. Sales

adidas "for the first time has dropped to the No. 3 spot among sportswear brands in the U.S.," as its combined sales of athletic footwear and apparel this year trail those of Under Armour, according to Sara Germano of the WALL STREET JOURNAL. Data from Sterne Agee and SportScanInfo shows that a ...

Tags: Adidas, Under Armour, Marketing and Sponsorship

Nationwide Expands Earnhardt Sponsorship

Nationwide has expanded its deal with Hendrick Motorsports to become the primary sponsor of the No. 88 Chevy driven by Dale Earnhardt Jr. for a majority of races in the '15 NASCAR Sprint Cup Series season. The insurance company will increase its primary sponsorship to 21 races, including the Daytona ...

Tags: Marketing and Sponsorship, NASCAR, Nationwide Insurance

Nishikori's U.S. Open Run Big For Sponsors

Tennis player Kei Nishikori “is all the rage in Japan after becoming the first Asian player to reach the U.S. Open men's final,” as both his Uniqlo-branded shirts and Wilson rackets "have sold out," according to Mari Yamaguchi of the AP. Tennis retailer Windsor Corp. said that tenni ...

Tags: Marketing and Sponsorship, USTA

Levi's 49ers Apparel Could Lead To NFL Deal

When Levi's Stadium hosts its first regular-season NFL game Sept.14, 49ers fans "will be treated to plenty of Levi's-sponsored experiences as the brand looks to capitalize on its new stadium naming rights deal," according to Max Willens of AD AGE. Jumbotrons will "show Levi's-centric conten ...

Tags: Marketing and Sponsorship, San Francisco 49ers, NFL, Levi Strauss

Durant Signs With Frozen Yogurt Company

Thunder F Kevin Durant on Thursday said that he has "signed a partnership deal" with Oklahoma City-based Orange Leaf Frozen Yogurt, according to Cliff Brunt of the AP. Durant will "own an undisclosed percentage of the company, his first such partnership" since he joined Roc Nation Sports last year. ...

Tags: Marketing and Sponsorship, NBA

Carmelo: Business Interests Kept Me In N.Y.

Knicks F Carmelo Anthony on Thursday said that there were "business reasons in addition to basketball ones that led him to re-sign" with the team this offseason, according to Neil Best of NEWSDAY. Anthony, speaking at the Bloomberg Sports Business Summit in Manhattan, said, "I just couldn't leave fr ...

Tags: Marketing and Sponsorship, New York Knicks, NBA

Xfinity To Title Sponsor NASCAR's Secondary Series

NASCAR and Comcast yesterday announced a 10-year deal to rebrand its secondary series the Xfinity Series. Sources valued the deal at close to $200M. Comcast Senior VP/Marketing Communications Peter Intermaggio said, “One of the things that is especially important to us is live sports. We kno ...

Tags: Comcast, NASCAR, Marketing and Sponsorship

Texas A&M Not Selling Specific Player Jerseys

Texas A&M officials have "turned down requests from at least two national retailers that contacted the school" about selling No. 7 jerseys after the performance of QB Kenny Hill in last Thursday's opener, according to Darren Rovell of ESPN.com. The retailers were "trying to get the university to ...

Tags: Marketing and Sponsorship, SEC

Monster Title Sponsoring New PBR Event

Monster Energy Drink will title sponsor a new PBR event in Huntington Beach, Calif., this fall under a one-year deal. The Monster Energy Bulls on the Beach is scheduled for Saturday, Oct. 18, and will invite 15 riders and 15 bulls to compete for a chance at earning additional points in the PBR world ...

Tags: Marketing and Sponsorship, PBR

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