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NBA Sends Draft Lottery Issue To Committee For More Study

Published in SportsBusiness Daily on 10 / 22 / 14

NBA Commissioner Adam Silver  today said that owners have sent back the issue of draft lottery reform to the league's competition committee for additional study with a need to find the right balance between creating appropriate incentives and allowing a draft to work as it should. He also addr...

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Vans Creates New Athletic Shoe

VF Corp.’s Vans shoe brand “plans to expand into athletic footwear to compete with Nike,” according to Burritt & Coleman-Lochner of BLOOMBERG NEWS. Vans President Kevin Bailey said that the brand “will start selling the Vans LXVI, named for Vans’ founding in 1966, ...

Tags: Marketing and Sponsorship

Univ. Of Texas Students Produce LHN Commericials

A new Longhorn Network commercial set to debut tonight "kicks off a new ‘Watch what you love’ marketing campaign," according to Gary Dinges of the AUSTIN AMERICAN-STATESMAN. The ad was produced by Univ. of Texas advertising students, and is "the culmination of months of work inside ...

Tags: Marketing and Sponsorship

Adidas Criticized For New Shackled Shoes

adidas has "sparked outrage and been accused of promoting slavery by creating a new pair of trainers which have bright orange 'shackles' that fit around the wearer's ankles," according the London DAILY MAIL. The company is "under fire for its August scheduled release of the JS Roundhouse Mids, which ...

Tags: Marketing and Sponsorship, Adidas

Nike Airs New Tiger Woods Ad

Nike Golf yesterday aired a new 30-second ad featuring golfer Tiger Woods during NBC’s fourth round coverage of the U.S. Open. The spot opened with Woods in workout clothes jogging down a paved path wearing a Nike hat backwards, a Nike sleeveless shirt and Nike sneakers. Woods stops to res ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

In S.F., Al Saracevic noted the “biggest selling item” at this year's U.S. Open was outerwear. USGA Senior Dir of Licensing & Merchandising Mary Lopuszynski said of the tournament's merchandise sales, "We'll have over 100,000 transactions over the course of the week. Altogether, we'l ...

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Jennie Finch Endorses Chobani Yogurt

Chobani has signed former softball player Jennie Finch as the Greek yogurt brand's "first celebrity endorser of any kind," according to Stuart Elliott of the N.Y. TIMES. The brand is "stepping up efforts to sell" its new children's product Chobani Champions, with new commercials featuring ...

Tags: Marketing and Sponsorship

A-B, Univ. Of Iowa Renew Sponsorship Deal

The Univ. of Iowa and Anheuser-Busch have "renewed their relationship," according to Jens Manuel Krogstad of the DES MOINES REGISTER. A new four-year agreement approved this month by the UI athletic department "allows Anheuser-Busch to place Iowa's Tigerhawk logo on retail displays such as posters a ...

Tags: Marketing and Sponsorship, Anheuser Busch

Sponsors Stand By Armstrong

None of cyclist Lance Armstrong's "top sponsors -- including Nike, Oakley, 24-Hour Fitness and Trek -- have bailed, nor are they flashing early warning signs that they might," amid doping allegations from the U.S. Anti-Doping Agency,  according to Bruce Horovitz of USA TODAY. Nike said in a sta ...

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NBA Fashion Taking Center Court

Heat F LeBron James, Thunder F Kevin Durant and “many other superstars in the NBA playoffs have found a novel way to accessorize their bespoke suits: thick-rimmed, chunky, ostentatious eyeglasses,” according to Cacciola & Cohen of the WALL STREET JOURNAL. For many NBAers, the eyewear ...

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Powerade Launches Olympics Campaign

Powerade is “embracing nameonics with an effort that will be introduced as part of the brand’s first worldwide Olympic campaign,” according to Stuart Elliott of the N.Y. TIMES. The new “Power through” campaign, with ads to appear “in more than 35 markets,&rd ...

Tags: Marketing and Sponsorship, Coca-Cola

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