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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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03/14/12
Chevy Working On New '13 NASCAR Entry

Chevrolet is “developing a new car with a new name for its 2013 NASCAR entry, replacing the Impala used by Team Chevy, and plans to eventually market and sell the new model to consumers,” according to Chrissie Thompson of the DETROIT FREE PRESS. Chevy spokesperson Monte Doran said that t ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

03/14/12
Ad Campaign Promotes Launch Of Yankees Fragrance

Cloudbreak Group's "New York Yankees" fragrance is hitting retail outlets next month, and the launch will be "backed by ads expected to reach 95% of New York males ages 16-34," according to Jack Neff of AD AGE. The ad campaign featuring "classic black-and-white shot-on-film photography and the sloga ...

Tags: Marketing and Sponsorship, New York Yankees

03/14/12
March Madness Means Money for Participating Schools

A spot in the NCAA men's basketball tournament can be a “huge boost for less-fancied schools,” as the “increasingly professional approach of athletic departments means a bump in merchandising royalties and licensing deals,” according to Sam Mamudi of MARKET WATCH. VCU &l ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

03/14/12
Marketplace Roundup

In Vancouver, Brad Zimmer reports RBC and golfer Anthony Kim appear to have "parted ways.” Kim was a “prominent member of Team RBC at last summer's RBC Canadian Open at Shaughnessy.” But Kim, who is “struggling with his game, is no longer carrying an RBC golf bag [and] i ...

Tags: Marketing and Sponsorship

03/13/12
Northwestern Mutual Presenting Tonight's NCAA Games

Northwestern Mutual Dir of Brand & Advertising Chad Dern, whose company is the NCAA's newest corporate partner, says that during this year's men's basketball tournament the company will roll out its "largest marketing and advertising initiative" yet. The financial service provider's 20-story hom ...

Tags: Marketing and Sponsorship

03/13/12
Red Sox, Mass. Lottery Not Selling New Tickets

The Red Sox and the Massachusetts State Lottery "won’t be teaming up to sell a new scratch ticket this season" for the first time in six years, according to Thomas Grillo of the BOSTON BUSINESS JOURNAL. The lottery still has around 10 million Red Sox scratch tickets going back to '09, and ...

Tags: Boston Red Sox, Marketing and Sponsorship

03/13/12
Nike Sees Drop In Number Of Tourney Teams

Nike and its affiliated brands sponsor 52 of the 68 teams in the NCAA men’s basketball tournament, down from the 55 in last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 47 schools that wear Nike shoes, while five teams don ...

Tags: Marketing and Sponsorship, NCAA, Nike, Adidas

03/13/12
Derrick Rose, Adidas Discuss Mutual Benefits Of Deal

Bulls G Derrick Rose’s “dedication and desire to make those around him proud makes it easier to understand why Rose has developed such a special brand” with adidas over the past few years, according to Nick Friedell of ESPN CHICAGO. Rose said of adidas, “It's been great, man. ...

Tags: Marketing and Sponsorship, Chicago Bulls, Adidas

03/13/12
CCM, TaylorMade Collaborate To Create Hockey Stick

Hockey equipment company CCM and golf equipment company TaylorMade have announced a multiyear partnership that will bring TaylorMade's performance technologies to CCM hockey sticks. The companies' first product is the CCM RBZ hockey stick, which will be officially introduced on June 22 at the NHL Dr ...

Tags: CCM, TaylorMade Golf, Marketing and Sponsorship

03/12/12
NHL Breaking New Campaign Aimed At Casual Fans

The NHL this week is debuting a new postseason marketing campaign with the tagline, "Because It’s The Cup," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The new effort replaces the two-year-old "History Will Be Made" campaign and "showcases a new and unprecedented degr ...

Tags: NHL, Marketing and Sponsorship

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