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Published in SportsBusiness Daily on 10 / 30 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusinessdai...

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06/26/12
Sunderland Inks Non-Profit Sponsor

EPL club Sunderland signed Invest in Africa as its principal partner and shirt sponsor for the '12-13 season, marking the first time a non-profit organization has sponsored an EPL club. The Invest in Africa brand will be displayed on the team's kit for a minimum of two seasons. Invest in Africa prom ...

Tags: Marketing and Sponsorship

06/26/12
Browns Partner With Aramark

The Browns and Aramark yesterday announced a new partnership, branded Cleveland Browns Hospitality Group, to provide premium dining service at Cleveland Browns Stadium on game days and for non-game day special events. Local chefs Michael Symon and Rocco Whalen will open outposts of their restauran ...

Tags: Marketing and Sponsorship, Cleveland Browns, Aramark

06/26/12
Anthony Davis Trademarks Brow Phrases

Consensus No. 1 NBA Draft pick Anthony Davis “trademarked the phrases ‘Fear The Brow’ and ‘Raise The Brow’ earlier this month,” according to Darren Rovell of CNBC. Davis said, “I don’t want anyone to try to grow a unibrow because of me and then try to ...

Tags: Marketing and Sponsorship

06/26/12
NBA Draft Sponsors Finalize Activations

NBA corporate sponsors are finalizing activation programs for Thursday night's NBA Draft at Prudential Center in Newark, N.J. State Farm replaces Kia as the event's presenting sponsor this year, giving the insurance company inclusion in the draft logo, four 30-second ad units during ESPN's broadcast ...

Tags: Marketing and Sponsorship, NBA

06/26/12
Marketplace Roundup

Broncos QB Peyton Manning was in Greeneville, Tenn., on Sunday for the "shooting of a national television commercial for Buick” ( GREENEVILLESUN.com, 6/25 ). The AP noted in the commercial, Manning “comes upon a traffic jam, yells football signals into the GPS and the system responds b ...

Tags: Marketing and Sponsorship

06/25/12
Pepsi To Sponsor SB Halftime Show

Pepsi is "returning as the title sponsor of the Super Bowl halftime show for the next four years," according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. Sources last week said that terms "had been agreed to but that a deal was not complete." Driving the deal is Pepsi’s “ ...

Tags: Marketing and Sponsorship, PepsiCo, CBS

06/25/12
Colts' Irsay Denies Report About Luck Negotiations

One of the "stumbling blocks" in negotiations between the Colts and QB Andrew Luck “is the proposed inclusion of marketing language that Luck and his representatives, at least so far, regard as strident,” according to Len Pasquarelli of the SPORTS XCHANGE. A source said Luck would "have ...

Tags: Marketing and Sponsorship, Indianapolis Colts

06/25/12
Heat's Title To Elevate James' Marketability

With the Heat winning the NBA Championship, several marketing observers weigh in on the off-the-court opportunities facing the team. N.Y.-based sports marketing exec Robert Tuchman said the title win is going to lift F LeBron James “into the endorsement stratosphere where only [Broncos QB] Pey ...

Tags: Marketing and Sponsorship, NBA, Nike, PepsiCo

06/25/12
Marketplace Roundup

Jockey launched a "Hot City Cool Down" campaign with Jets QB Tim Tebow, and on Saturday transformed an outdoor pavilion at Orlando Premium Outlets into a fashion show with male and female underwear models walking the runway. Tebow co-emceed the event in front of 300 guests. He also posed for photos ...

Tags: Marketing and Sponsorship

06/22/12
Lin's New Agent Weighs Endorsements

Knicks G Jeremy Lin's new marketing agent , Jim Tanner, said his first order of business is to begin sorting through potential opportunities from corporations interested in endorsement deals with Lin, including companies based in Asia. "Our main charge at this point is to get our arms around the ma ...

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