Featured Story

Capital One Formally Announcing Title Sponsorship Of Orange Bowl

Published in SportsBusiness Daily on 09 / 22 / 14

Capital One today is formally announcing it will serve as the title sponsor of the Orange Bowl as part of a multiyear deal. The Capital One Orange Bowl will be held on Dec. 31 this year. It is scheduled to hold one of the two College Football Playoff Semifinal games as part of the ’15 and &rs...

Read More

More Stories

05/14/12
One Agency To Handle Marketing Rights For Bowls

Marketing rights to 33 college bowl games “will be available to sponsors from one source for the first time under an agreement reached by the Football Bowl Association and FishBait Marketing,” according to Michael Smith of SPORTSBUSINESS JOURNAL. By aggregating the marketing rights &ldqu ...

Tags: Marketing and Sponsorship

05/14/12
Aquaphor Signs On As N.Y. Triathlon Sponsor

Beiersdorf AG (BEI)’s Aquaphor skin care lotion “will be the new title sponsor of the New York City Triathlon as part of a three-year agreement with the sport’s most expensive Olympic-distance race,” according to Michael Buteau of BLOOMBERG NEWS. Korff Enterpises Inc. has sta ...

Tags: Marketing and Sponsorship

05/14/12
Financial Service Firms Crowd Olympic Market

Financial-services companies are “gearing up to be big players” in the London Games, as Citigroup, TD Ameritrade and Visa are all “competing for consumers' attention," according to Rich Thomaselli of AD AGE. Citi is “clearly putting heft behind its ‘Every Step ...

Tags: Marketing and Sponsorship, Visa, Citibank

05/14/12
Harper, Griffin Have High Endorsement Potential

Nationals RF Bryce Harper and Redskins QB Robert Griffin III "show promise of becoming marketing stars -- and the rush is on for companies hoping to profit from their reflected glory," according to Ben Fischer of the WASHINGTON BUSINESS JOURNAL. Experts said that Griffin is the "more obvious pick fo ...

Tags: Washington Nationals, Marketing and Sponsorship, Washington Redskins

05/11/12
2k Sports Names Winner In "MLB 2K12" Challenge

Twenty-year-old Chris Gilmore of Orlando, Fla., Thursday night won $1M in 2K Sports' "MLB 2K12" Perfect Game Challenge, the third winner in the video game publisher's annual prize to promote its baseball title. Unlike the first two efforts, in which the $1M contest was a race to complete the first v ...

Tags: Marketing and Sponsorship

05/11/12
New Red Bull Ad To Debut Sunday

Red Bull this weekend will break a new 60-second ad that will run during NBA Playoff games on ESPN, ABC and TNT for the duration of the postseason. The “World of Red Bull” spot, which features Clippers F Blake Griffin and NASCAR driver Travis Pastrana, will debut during Fox’ ...

Tags: Marketing and Sponsorship

05/11/12
Marketplace Roundup

IndyCar driver Dario Franchitti will have his traditional No. 10 changed to No. 50 for the Indianapolis 500 on May 27 in honor of Target's 50th anniversary this year. This season marks the 23rd year Target has been a sponsor of Chip Ganassi Racing. The Target bullseye will replace the zero in the nu ...

Tags: Marketing and Sponsorship

05/10/12
Danica Signs Deal To Promote Coke Zero

Coke Zero today will announce a new sponsorship deal with Danica Patrick that “will take her into an arena that has remained relatively untapped by the popular NASCAR driver,” according to Nate Ryan of USA TODAY. Patrick will sign a multiyear deal to join the Coca-Cola Racing Family, bec ...

Tags: Marketing and Sponsorship, NASCAR, Coca-Cola

05/10/12
Heat In Dispute With City Over Tree Ads

The Heat have wrapped the "trunks of 16 royal palms in front of the publicly owned AmericanAirlines Arena ... with ads for Kumho tires," despite the Miami Commission two weeks ago dismissing a measure "that could have allowed advertising banners to be placed on trees," according to Andres Viglucci o ...

Tags: Marketing and Sponsorship, Miami Heat

05/10/12
P&G Takes Different Approach With Febreze Oly Ads

P&G's Febreze brand is making its Olympic sponsorship debut with a new ad campaign featuring the "wrestling team from Azerbaijan," according to Andrew Adam Newman of the N.Y. TIMES. The campaign includes a new TV commercial that "shows four unitard-clad members of the team ... wrestling and ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug