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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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Li Na Signs Deal With Haagen-Dazs
Australian Open women’s finalist Li Na will endorse Haagen-Dazs in a deal unveiled in Beijing this morning. It is believed to be the first athlete endorsement deal for the premium ice cream maker. The press conference, at a Haagen-Dazs store in the city, represents Li’s first appearance in ...
Tags: Marketing and Sponsorship, Tennis
Doritos, Bud Light Tie Atop USA Today Ad Meter
Watch Bud Light's "dog sitter" spot Doritos and Bud Light "tied for the top Super Bowl commercial as selected by consumer panelists rating the ads as they aired in the game for USA TODAY's 23rd annual exclusive Ad Meter," marking the first time t ...
Tags: Marketing and Sponsorship, Anheuser Busch, Frito-Lay Inc., Volkswagen Inc.
Sophomoric Humor Seen In Several SB Ads
Watch Teleflora's "Help Me Faith" spot Several ads that ran during last night's Super Bowl XLV broadcast "went for humor that some viewers might consider inappropriate," including Teleflora and Mini Cooper, according to Rob Owen of the PITTSBURGH POST-GAZETTE. Teleflora ...
Several Celebs Star In Super Bowl Ads
Watch Snickers' spot featuring Lewis and Barr Celebrities who starred in ads during last night's broadcast of Super Bowl XLV “helped commercials stand out, for better (Faith Hill in an amusing Teleflora ad) or worse (Joan Rive ...
Chrysler Ad Touts Rebirth Of Brand, Detroit
Watch Chrysler's spot featuring Eminem Chrysler aired a two-minute commercial during the third quarter of Fox' Super Bowl XLV broadcast last night, and it was “an ad about the new Chrysler 200 but also an ad about Detroit, the city, the mindset” and the attitude in ...
Chrysler, VW Ads Resonate With SBD Panel
Watch Coca-Cola's "Borders" spot Chrysler and Volkswagen emerged from a crowded Super Bowl XLV ad roster as the clear winners, according to THE DAILY's panel of marketing and branding experts who provided their input on all the spots throughout last night’s broadca ...
Tags: Marketing and Sponsorship, Football, Volkswagen Inc., Chrysler Corp.
Joe DiMaggio Merchandise Line To Debut Next Year
The estate of Joe DiMaggio has signed a deal to put the late Baseball HOFer’s “name and likeness on a slew of new merchandise that's planned to launch next year,” according to James Covert of the N.Y. POST. MODA Licensing President & CEO Michelle Alfandari said that “an assortment of trading car ...
Chalone Vineyard Official Wine Of PGA Of America
Chalone Vineyard, a California-based Diageo brand, has signed a three-year deal to be the official wine of the PGA of America. The sponsorship will enable Chalone to integrate its wines into PGA of America events, while also gaining access to the group’s 27,000 PGA pros and the 10,000 PGA-staff ...
Tags: Marketing and Sponsorship, Golf
Marketplace Roundup
The Yankees last week “signed a 15-year lease for the 2,000-square-foot storefront in the landmark Paramount Building at 1501 Broadway, the same tower that houses Bubba Gump Shrimp Co. and the Hard Rock Café” in Times Square. Newmark Knight Frank broker Jeffrey Roseman, who represented landlord Para ...
Celebrities Omnipresent In Super Bowl Ads
Several Super Bowl advertisers are featuring celebrities in their ads during Sunday's broadcast, including Justin Bieber and Kim Kardashian, but the "risk for Super Bowl advertisers is that their message gets lost in the star's glare," according to Emily Steel of the WALL STREET JOURNAL. Snickers, w ...
Tags: Fox, Football, Marketing and Sponsorship
