Featured Story

Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

Read More

Tags: Fox, Marketing and Sponsorship

More Stories

Marketplace Roundup

In Boston, Gayle Fee noted the BodyArmor-themed party bus for Patriots TE Rob Gronkowski "was banned from Gillette Stadium" for Sunday's AFC Championship. Gronkowski has invested in the sports drink , but the NFL "gives Pepsi the exclusive right to promote its soft drinks inside the stadium," so th ...

Tags: Marketing and Sponsorship

Lynch's Gold Cleats Not Allowed

Seahawks RB Marshawn Lynch "planned to wear" a pair of gold Nike cleats in yesterday's NFL Championship game against the Packers, but the NFL "found out" and threatened to eject him from the game if he wore them, according to Fox' Jay Glazer. The league "actually contacted the Seahawks and threatene ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Quaker Oats Extends Kit Deal With Fire

The Fire and jersey sponsor Quaker Oats "are staying together," as the Chicago-based company extended its partnership, "keeping Quaker on the front of the franchise’s jersey after their previous deal had expired," according to sources cited by Brian Sandalow of the CHICAGO SUN-TIMES. Quak ...

Tags: Quaker Oats, Chicago Fire, Marketing and Sponsorship

Nike Breaks Out Bright Colors At Aussie Open

Tennis player Rafael Nadal today during his first round win at the Australian Open was “decked out in a pink fluorescent tennis shirt and a neon yellow wristband" from Nike that matched his shoes, according to Jocelyn Gecker of the AP. Following his straight-set win over Mikhail Youzhny, the&n ...

Tags: Marketing and Sponsorship, Nike

BMW Returns To Super Bowl After Four Years

The number of automakers advertising during NBC's broadcast of Super Bowl XLIX continues to grow, as BMW "will return ... after a four-year break" with a 60-second spot in the first quarter "promoting its all-electric BMW i3," according to Jeanine Poggi of AD AGE. BMW "tapped KBS for the creati ...

Tags: Super Bowl, Marketing and Sponsorship, BMW, Toyota

Univ. Of Florida Extends Nike Deal Through '24

The Univ. of  Florida in September "extended Nike's contract to be its official athletic supplier" through '24, according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. UF under the new deal receives $3.1M in Nike product this academic year, up from the $2.1M "it was previously due." The fin ...

Tags: NCAA, SEC, Nike, Marketing and Sponsorship

Chevy To Sponsor NHRA's John Force Racing

John Force Racing has "switched affiliations and will return to Chevrolet" as part of a multiyear deal after the NHRA team had been with Ford for nearly 20 years, according to Jerry Bonkowski of NBCSPORTS.com. Force, daughter Courtney Force and son-in-law Robert Hight "will drive Chevrolet ...

Tags: Marketing and Sponsorship, NHRA

Andy Murray Reveals New Personal Logo

Tennis player Andy Murray on Thursday joined the ranks of Roger Federer, Tiger Woods and Cristiano Ronaldo when he "unveiled a personal logo which could net him millions," according to Ben Rumsby of the London TELEGRAPH. The logo "combines Murray's initials with the number 77," both the number of y ...

Tags: Marketing and Sponsorship

Peyton Manning Tops Latest NFLPI Sales List

Broncos QB Peyton Manning seized the top spot from Seahawks QB Russell Wilson for all NFL Players Inc.-licensed merchandise sold in the NFLPI's fiscal Q3. Manning outsold all players in Fatheads, bobbleheads and Nike game jerseys, the NFLPI said. The quarter runs from Sept. 1-Nov. 30, and ...

Tags: Marketing and Sponsorship

UFC's Conor McGregor Inks Deal With Reebok

UFC fighter Conor McGregor "confirmed his status as one of the most marketable figures" in MMA after "signing a deal with leading sports goods manufacturer, Reebok," according to the IRISH INDEPENDENT. McGregor "confirmed the deal" on Wednesday via his Twitter account. Reebok already has UFC fighter ...

Tags: Marketing and Sponsorship, Reebok, UFC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug