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Four Sponsors Cut Ties With Lochte In Wake Of Rio Robbery Fib, Bathroom Incident

Published in SportsBusiness Daily on 08 / 23 / 16

Speedo, Polo Ralph Lauren, Airweave and Syneron-Candela all announced yesterday that they would end their deals with U.S. swimmer Ryan Lochte. USOC sponsor Polo Ralph Lauren said its deal with Lochte was limited to the Rio Games, while Japanese mattress pad manufacturer Airweave in a statement simpl...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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