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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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UA Announces Apparel Deal With Ali

Under Armour yesterday announced a deal with Muhammad Ali -- "more than 30 years after the former heavyweight champion's last fight" -- for a "capsule collection of lifestyle apparel" for men, women and youth, according to Jonathan Lintner of the Louisville COURIER-JOURNAL. The initial line of produ ...

Tags: Marketing and Sponsorship, Under Armour, Boxing

Under Armour Sues For Trademark Infringement

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Tags: Marketing and Sponsorship, Under Armour

Turner Bullish On NCAA Tourney Ad Sales

Turner Sports Ad Sales Senior VP/Sponsorship Integration & Business Development Will Funk, who "runs the point" on all of Turner's NCAA Tournament digital and social extensions, "predicts a record-breaking year for revenue," according to Christopher Heine of ADWEEK. Funk said that online invento ...

Tags: Marketing and Sponsorship, Turner Sports, NCAA

Toy State Adds Races Ahead Of Holiday Season

Toy State has added another four races to its NASCAR Sprint Cup Series sponsorship deal with Tommy Baldwin Racing for the No. 7 Chevy driven by Alex Bowman. The toy maker originally signed on for five races earlier this month. Toy State will formally announce the deal next week. The four additi ...

Tags: Motorsports, NASCAR, Marketing and Sponsorship

Porsche To Sponsor Jeter's Players' Tribune

The Player's Tribune, which "has been ad-free for its first four months," is now "bringing on its first big sponsor" in German automaker Porsche, according to Michael McCarthy of ADWEEK. Former MLBer Derek Jeter's site is beginning its "move beyond its start-up phase and eyes everything from brand i ...

Tags: Marketing and Sponsorship

Investor Slams Tempur Sealy's USSA Sponsorship

Learn more about Tempur-Pedic H Partners Management LLC, which owns the biggest stake in Tempur Sealy mattress company, yesterday released a letter "blasting management," and among its "varied arguments about what’s gone wrong at the company" is its long-running sponsorship of ...

Tags: Marketing and Sponsorship

Dodgers, Angels Unveil Joint-Promotion

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Tags: Marketing and Sponsorship, MLB, Los Angeles Dodgers, Los Angeles Angels

Coveroo Lets Fans Design Licensed Products

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Marketplace Roundup

In Greensboro, Powell Latimer reported Duke alum and North Carolina grad student Aaron Kirschenfeld "came up with an idea for a T-shirt" to honor late UNC basketball coach Dean Smith from a Duke perspective. Kirschenfeld "put the name 'Dean' in a traditional Duke block lettering on a Duke blue shirt ...

Tags: Marketing and Sponsorship

Subway Stays With Edwards As He Moves To JGR

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