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Overnight Ratings: NASCAR Sprint Cup From Talladega Flat Compared To '13

Published in SportsBusiness Daily on 10 / 20 / 14

ABC’s Notre Dame-Florida State led overnight ratings among all college football programming over the weekend. ESPN’s top audience was Kansas State’s upset of Oklahoma in the 12:00pm ET window with a 2.7 overnight. That figure was just below the 2.8 overnight earned by CBS for Al...

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Univ. Of Texas Students Produce LHN Commericials

A new Longhorn Network commercial set to debut tonight "kicks off a new ‘Watch what you love’ marketing campaign," according to Gary Dinges of the AUSTIN AMERICAN-STATESMAN. The ad was produced by Univ. of Texas advertising students, and is "the culmination of months of work inside ...

Tags: Marketing and Sponsorship

Adidas Criticized For New Shackled Shoes

adidas has "sparked outrage and been accused of promoting slavery by creating a new pair of trainers which have bright orange 'shackles' that fit around the wearer's ankles," according the London DAILY MAIL. The company is "under fire for its August scheduled release of the JS Roundhouse Mids, which ...

Tags: Marketing and Sponsorship, Adidas

Nike Airs New Tiger Woods Ad

Nike Golf yesterday aired a new 30-second ad featuring golfer Tiger Woods during NBC’s fourth round coverage of the U.S. Open. The spot opened with Woods in workout clothes jogging down a paved path wearing a Nike hat backwards, a Nike sleeveless shirt and Nike sneakers. Woods stops to res ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

In S.F., Al Saracevic noted the “biggest selling item” at this year's U.S. Open was outerwear. USGA Senior Dir of Licensing & Merchandising Mary Lopuszynski said of the tournament's merchandise sales, "We'll have over 100,000 transactions over the course of the week. Altogether, we'l ...

Tags: Marketing and Sponsorship

Jennie Finch Endorses Chobani Yogurt

Chobani has signed former softball player Jennie Finch as the Greek yogurt brand's "first celebrity endorser of any kind," according to Stuart Elliott of the N.Y. TIMES. The brand is "stepping up efforts to sell" its new children's product Chobani Champions, with new commercials featuring ...

Tags: Marketing and Sponsorship

A-B, Univ. Of Iowa Renew Sponsorship Deal

The Univ. of Iowa and Anheuser-Busch have "renewed their relationship," according to Jens Manuel Krogstad of the DES MOINES REGISTER. A new four-year agreement approved this month by the UI athletic department "allows Anheuser-Busch to place Iowa's Tigerhawk logo on retail displays such as posters a ...

Tags: Marketing and Sponsorship, Anheuser Busch

Sponsors Stand By Armstrong

None of cyclist Lance Armstrong's "top sponsors -- including Nike, Oakley, 24-Hour Fitness and Trek -- have bailed, nor are they flashing early warning signs that they might," amid doping allegations from the U.S. Anti-Doping Agency,  according to Bruce Horovitz of USA TODAY. Nike said in a sta ...

Tags: Marketing and Sponsorship

NBA Fashion Taking Center Court

Heat F LeBron James, Thunder F Kevin Durant and “many other superstars in the NBA playoffs have found a novel way to accessorize their bespoke suits: thick-rimmed, chunky, ostentatious eyeglasses,” according to Cacciola & Cohen of the WALL STREET JOURNAL. For many NBAers, the eyewear ...

Tags: Marketing and Sponsorship, NBA

Powerade Launches Olympics Campaign

Powerade is “embracing nameonics with an effort that will be introduced as part of the brand’s first worldwide Olympic campaign,” according to Stuart Elliott of the N.Y. TIMES. The new “Power through” campaign, with ads to appear “in more than 35 markets,&rd ...

Tags: Marketing and Sponsorship, Coca-Cola

Denmark Player's Underwear Draws Ire Of UEFA

Denmark F Nicklas Bendtner "could face UEFA action over ambush marketing after revealing a pair of bookmaker-branded underpants when he scored last night in a 3-2 defeat against Portugal" in Euro 2012 play, according to the London TELEGRAPH. Bendtner revealed the logo for Irish bookmaker Paddy Power ...

Tags: Marketing and Sponsorship, UEFA

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