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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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Red Sox Team Store Scrambles To Stock Jerseys

Officials at the Red Sox team store on Yawkey Way last Thursday “were busy contacting” Majestic Athletic reps to “order the jerseys and T-shirts of the players who would be joining the team” following the MLB trade deadline, according to Anthony Gulizia of the BOSTON GLOBE. ...

Tags: Marketing and Sponsorship, Boston Red Sox, Majestic Athletic

Nike Bothered By FSU Coach's Son Wearing Rival's Gear

Nike last November sent Florida State Univ. an e-mail regarding the Under Armour sweatshirt that coach Jimbo Fisher's son wore during an "on-field embrace" with his dad caught by cameras following a win over Miami, according to Terlep & Beaton of the WALL STREET JOURNAL. FSU is a Nike school, an ...

Tags: Marketing and Sponsorship, Under Armour, Nike

Panini Snags NFLPA Trading Card Exclusivity

NFL Players Inc. and Panini America announced Thursday that they have entered into an exclusive long-term agreement that will make Panini America the sole manufacturer of NFLPA-licensed trading cards and collectible stickers, beginning with the '16 NFL season. Panini has exclusive deals wi ...

Tags: NFL, Panini, Marketing and Sponsorship

Ripken Baseball Extends Under Armour Deal

Ripken Baseball has signed a long-term extension of its existing partnership with Under Armour that takes the deal through ’18. In the new term, UA will gain naming rights to The Ripken Experience youth baseball complex in Aberdeen, Md., as well as the Ripken Baseball Virtual Academy. The two ...

Tags: Marketing and Sponsorship, Under Armour

Rutgers Signs Its Two Largest Sponsorship Deals

Rutgers Univ. has "reached agreements on the two biggest sponsorship deals in school history -- five-year contracts with Robert Wood Johnson University Hospital and AmeriHealth New Jersey that are worth" more than $5M combined, according to sources cited by Tom Bergeron of NJBIZ.com. The deals "are ...

Tags: Marketing and Sponsorship, NCAA, Big Ten

Chevron/Texaco Promo Ties Into Football Sponsorships

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o ...

Tags: Marketing and Sponsorship

NBA Adds Twitter Handle To Official Game Balls

The NBA will place its social media @NBA handle on its official Spalding game ball beginning with October's preseason games. This marks the second major cosmetic change to the ball this year after the addition of new Commissioner Adam Silver's signature after he took office in February. The addition ...

Tags: Marketing and Sponsorship, NBA, Spalding

Fox Sports Restores Ads On Entercom Stations

Fox Sports yesterday informed Entercom Communications that ads on the company's stations, including Boston-based WEEI-FM, "would be restored" after they were pulled last week following the Kirk Minihane controversy , according to Chad Finn of the BOSTON GLOBE. Fox Sports had "banned its personaliti ...

Tags: WEEI, Marketing and Sponsorship, Fox

Report: Under Armour Preps Durant Offer

Thunder F Kevin Durant yesterday was in Las Vegas "talking to 10 companies that sponsor him while addressing questions on how he handles being a public figure and being ... a popular figure on Madison Avenue," according to Darren Rovell of ESPN.com. Q Score data shows that Durant became the most-lik ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder, NBA

Leavine Family Racing Brings On Thrivent Financial

Leavine Family Racing yesterday announced a multirace deal for religious-based, nonprofit bank Thrivent Financial to sponsor the No. 95 NASCAR Sprint Cup Series Ford driven by Michael McDowell. The deal includes primary sponsorship during the Aug. 23 Irwin Tools Night Race at Bristol Motor Speedway ...

Tags: Marketing and Sponsorship, NASCAR

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