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Four Sponsors Cut Ties With Lochte In Wake Of Rio Robbery Fib, Bathroom Incident

Published in SportsBusiness Daily on 08 / 23 / 16

Speedo, Polo Ralph Lauren, Airweave and Syneron-Candela all announced yesterday that they would end their deals with U.S. swimmer Ryan Lochte. USOC sponsor Polo Ralph Lauren said its deal with Lochte was limited to the Rio Games, while Japanese mattress pad manufacturer Airweave in a statement simpl...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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Hyundai Turns To Tumblr For World Cup Campaign

Hyundai’s marketing campaign for the '14 FIFA World Cup “centers around a Tumblr-powered microsite and includes a set of 120 pieces of original art that will be rolled out by the car brand during the course of the month-long tournament," according to Lauren Johnson of ADWEEK. Tumblr yest ...

Tags: Marketing and Sponsorship, FIFA World Cup, Hyundai

Mexico Soccer A Booming Brand In The States

The Mexico men's national soccer team’s popularity in the U.S. has "helped make it one of the most lucrative brands in the world’s most popular sport," and the team "has two sets of national sponsors: at least 14 for advertising campaigns in Mexico and another 16 American companies for U ...

Tags: Marketing and Sponsorship, Soccer

SuperStroke Benefiting From On-Course Success

Michigan-based SuperStroke, a maker of oversized rubber grips for putters, has seen "several high-profile PGA Tour victories and strong finishes" by players using their product, and the success has company Owner Dean Dingman "planning to move into grips for other clubs," according to Bill Shea of CR ...

Tags: Marketing and Sponsorship, Golf

Tostitos, Discover End Bowl Sponsorship Deals

Tostitos and Discover have “told ESPN that they are ending their title sponsorship” for College Football Playoff bowl games, according to Smith, Ourand & Lefton of SPORTSBUSINESS JOURNAL. Discover has been the “title sponsor of the Orange Bowl for the last four seasons.” ...

Tags: Marketing and Sponsorship, Tostitos, Capital One, Northwestern Mutual

Sponsors Urging FIFA To Deal With Corruption

Oil company BP and Anheuser-Busch InBev today "joined the ranks of World Cup sponsors pressing" FIFA to "tackle corruption allegations over the awarding" of the '22 tournament to Qatar, according to Keith Weir of REUTERS. The calls follow "similar statements" yesterday by adidas, Coca-Cola, Visa an ...

Tags: Marketing and Sponsorship, FIFA, Adidas

FIFA World Cup Advertisers Creating Mini Films

FIFA World Cup ads, "slick and stylishly made ... are more like mini feature films or video games come to life," and all they are "missing is a mention" of the tournament itself or the product being sold, according to Nancy Armour of USA TODAY. But "more so than other big events, companies don& ...

Tags: FIFA World Cup, Marketing and Sponsorship

Fashion Execs Keeping Close Eye On FIFA World Cup

The fashion world "is ready" for the upcoming FIFA World Cup, as every four years, designers "have a chance to locate, scout and mint a new fashion star" among the top players of the tournament, according to a Fashion & Style section piece by John Koblin of the N.Y. TIMES. Man of the World magaz ...

Tags: FIFA World Cup, Marketing and Sponsorship

Heat Licensees Finding New Ways To Market Team

As the Heat "make their fourth straight trip to the NBA Finals, marketers are finding new ways to promote the team, the league and related businesses," according to Doreen Hemlock of the South Florida SUN-SENTINEL. Heat fans just in time for the Finals "now have their own local beer." Miami-based W ...

Tags: Miami Heat, Marketing and Sponsorship

UA Looks For ClutchFit To Help Drive Footwear Sales

Under Armour "is banking on a new fabric that conforms to the foot like a second skin to help the company break into the crowded athletic shoe market," according to Lorraine Mirabella of the Baltimore SUN. The company "is promoting its newly developed ClutchFit -- a lightweight, stretch material des ...

Tags: Under Armour, Marketing and Sponsorship

Gatorade Apologizes For Taking Shots At LeBron

Gatorade has apologized "for comments posted to the company's Twitter feed" after Heat F LeBron James was forced to leave the end of Game 1 of the NBA Finals Thursday night due to cramps, according to Tim Reynolds of the AP. The company released a statement that read, "Our apologies for our response ...

Tags: Gatorade, Marketing and Sponsorship, Miami Heat, Powerade

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