Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB Names & Faces Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo
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Univ. Of Michigan To Honor Adidas Uniform Contract Despite Rumors Of Premature End05 / 21 / 13The Univ. of Michigan has “no plans to break” its contract with adidas prematurely "despite some turbulence in the relationship,” according to Kyle Meinke of ANNARBOR.com. UM AD Dave Brandon said that the school will “honor the contract, which runs through the 2016-17 season,... Tags: Marketing and Sponsorship, Adidas |
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Joe DiMaggio Merchandise Line To Debut Next Year
The estate of Joe DiMaggio has signed a deal to put the late Baseball HOFer’s “name and likeness on a slew of new merchandise that's planned to launch next year,” according to James Covert of the N.Y. POST. MODA Licensing President & CEO Michelle Alfandari said that “an assortment of trading car ...
Chalone Vineyard Official Wine Of PGA Of America
Chalone Vineyard, a California-based Diageo brand, has signed a three-year deal to be the official wine of the PGA of America. The sponsorship will enable Chalone to integrate its wines into PGA of America events, while also gaining access to the group’s 27,000 PGA pros and the 10,000 PGA-staff ...
Tags: Marketing and Sponsorship, Golf
Marketplace Roundup
The Yankees last week “signed a 15-year lease for the 2,000-square-foot storefront in the landmark Paramount Building at 1501 Broadway, the same tower that houses Bubba Gump Shrimp Co. and the Hard Rock Café” in Times Square. Newmark Knight Frank broker Jeffrey Roseman, who represented landlord Para ...
Celebrities Omnipresent In Super Bowl Ads
Several Super Bowl advertisers are featuring celebrities in their ads during Sunday's broadcast, including Justin Bieber and Kim Kardashian, but the "risk for Super Bowl advertisers is that their message gets lost in the star's glare," according to Emily Steel of the WALL STREET JOURNAL. Snickers, w ...
Tags: Fox, Football, Marketing and Sponsorship
Social Media Changes Super Bowl Ad Game
Many Super Bowl advertisers view this Sunday's game as a "tipping point for traditional media and social media," according to a money section cover story by Bruce Horovitz of USA TODAY. Advertisers' "social-networking lead-up and follow-up to their game ads are going non-stop on Facebook, Twitter, Y ...
Tags: Marketing and Sponsorship, Fox
Dept. Of Defense To Air Military-Only Super Bowl Ad
The U.S. Dept. of Defense's Federal Voting Assistance Program is “gearing up for a Super Bowl effort of its own," but the PSA "won't show up alongside ads from Pepsi, Coca-Cola or Budweiser” during Fox' coverage of the game Sunday, according to Brian Steinberg of AD AGE. The commercial is “aimed at ...
Tags: Football, Marketing and Sponsorship, NFL
Super Bowl XLV In-Game Ad Rundown
Fox has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLV. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime ( THE DAILY ) ...
Tags: Marketing and Sponsorship, NFL
Rodgers, Polamalu Could Cash In With Super Bowl Rings
Packers QB Aaron Rodgers "stands to gain the most from a Super Bowl ring -- as much as $3M a year in new endorsement deals," according to Baker Street Advertising Exec VP & Exec Creative Dir Bob Dorfman in his pre-Super Bowl marketability report. With Patriots QB Tom Brady and Colts QB Peyton Ma ...
Tags: Pittsburgh Steelers, Green Bay Packers, NFL, Marketing and Sponsorship
NFL Shop Offers No Shortage Of Super Bowl Merch
The NFL Shop at the Dallas Convention Center gives fans the “ability to browse anything you could think to slap a Super Bowl logo on,” according to Thomas Rozwadowski of the GREEN BAY PRESS-GAZETTE. The 30,000-square-foot league-sanctioned store features “more than 200,000 pieces of merchandise and ...
Tags: NFL, Football, Green Bay Packers, Pittsburgh Steelers, Marketing and Sponsorship
Mahan Wearing Sun Life Financial Mark On Cap
Hunter Mahan is wearing a new Sun Life Financial mark on the side of his cap this weekend as he defends his title at the PGA Tour Waste Management Phoenix Open. The multiyear sponsorship represents Sun Life's first deal in golf. Wasserman Media Group negotiated the agreement for Mahan, who won ...
Tags: Marketing and Sponsorship, Golf
