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Published in SportsBusiness Daily on 12 / 18 / 14

Let's just say there are a lot of people unhappy that medical info on Matt Kemp got out publicly. All sorts of confidentiality issues there — Ramona Shelburne (@ramonashelburne) December 18, 2014 While YES and NYCFC announce partnership deal at presser, YES is showing Yankees Maga...

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08/21/12
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In London, McGuire & Thorogood reported MLS Galaxy MF David Beckham earned $16.4M "from sponsorship deals last year," up $2.1M from the previous year. Beckham also "earns millions through a joint firm" with his wife Victoria, and the firm collects money from their perfume ranges as well as contr ...

Tags: Marketing and Sponsorship

08/20/12
NFL In-Game Inventory Nearly Sold Out

Demand for NFL in-game ad inventory has “spiked to nearly unprecedented levels” and network sales execs said that they have “sold between 85 percent and 90 percent of their regular-season airtime, with spots fetching premiums in the high single digits versus last year’s rates ...

Tags: Marketing and Sponsorship, NFL, CBS, Fox, NBC, ESPN

08/20/12
Candy Line Marks New Venture For Sharapova

Tennis player Maria Sharapova's new line of “luxe candy -- dubbed Sugarpova -- launches today” in N.Y., with a collection that "features gummies to gumballs (in the shape of tennis balls)," according to Douglas Robson in a special for USA TODAY. The candy line “comes in a doze ...

Tags: Marketing and Sponsorship

08/20/12
Carlisle: Phelps Didn't Violate IOC Rules

Octagon Managing Dir of Olympic & Action Sports Peter Carlisle, who reps retired Gold Medal-winning U.S. swimmer Michael Phelps, on Friday “dismissed any suggestion” that Phelps may have violated IOC rules “when provocative pictures” for a Louis Vuitton campaign were le ...

Tags: Marketing and Sponsorship

08/20/12
Olympic Run Helps Krzyzewski's Profile

Duke men’s basketball coach Mike Krzyzewski won his second straight Gold Medal as coach of the U.S. men's team during the London Games, and the Olympic experience has provided a "large boost" to his image, according to Laura Keeley of the Raleigh NEWS & OBSERVER. Marketing Evalua ...

Tags: Marketing and Sponsorship

08/20/12
Olympic Marketing Notes

Virgin Media has launched a new print and TV ad campaign featuring Gold Medal-winning British distance runner Mo Farah alongside Gold Medal-winning Jamaican sprinter Usain Bolt in which Farah "wears the blonde, Bransonesque goatee beard," according to Nick Batten of CAMPAIGN LIVE. Farah has signed a ...

Tags: Marketing and Sponsorship

08/20/12
Egraphs Being Sued By Autography

Seattle-based company Egraphs, which sells digital written and audio messages from MLB stars to fans, is “being sued by a Florida company that says it came up with the idea of electronic signatures first,” according to Frank Witsil of the DETROIT FREE PRESS. Egraphs unveiled its digital ...

Tags: Marketing and Sponsorship

08/17/12
Notre Dame Unveils "Shamrock Series" Uniform

Notre Dame Thursday revealed special adidas uniforms for its Oct. 6 "Shamrock Series" game against the Univ. of Miami at Soldier Field, and "they will feature a two-colored helmet," according to Matt Fortuna of ESPN.com. Sparkling gold -- "similar to what Notre Dame's helmets bore last season agains ...

Tags: Marketing and Sponsorship

08/17/12
Gatorade Debuts Usain Bolt Commercial

After his "epic performance" at the London Games, Gold Medal-winning Jamaican sprinter Usain Bolt gets an "epic commercial to match" from Gatorade, according to Tim Nudd of ADWEEK. The spot, via TBWA\Chiat\Day, shows Bolt as "a Grim Reaper of sorts," who "stalks his way through London." O ...

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08/17/12
Foot Locker Rolls Out New NBA Ads

Foot Locker Thursday unveiled its latest national advertising and integrated marketing campaign titled "Approved." The first three spots of the campaign, via BBDO, feature Knicks F Carmelo Anthony, Heat F Chris Bosh, T’Wolves F Kevin Love and Thunder Gs James Harden and Russell Westbrook. ...

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