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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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NASCAR Unveils Driver-Centric Ad Campaign

NASCAR's creative effort with new ad agency Ogilvy & Mather, N.Y., will launch Sunday and is previewed by Stuart Elliott of the N.Y. TIMES. NASCAR VP/Marketing Kim Brink said that Ogilvy & Mather has “been developing ‘a new brand direction and a new creative platform’ ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Nike, Oakley Distance Themselves From Pistorius

Oakley and Nike yesterday announced that they "would no longer run ads featuring" South African double-amputee sprinter Oscar Pistorius, who is accused of murdering his girlfriend, according to Curry & Kanani of ABCNEWS.com. Oakley Corporate Communications Manager Cheri Quigley in a statement sa ...

Tags: Marketing and Sponsorship, Nike, Oakley

Reebok Launches "Live With Fire" Campaign

Reebok is kicking off “a new global marketing campaign called ‘Live With Fire’ about the more holistic benefits of exercise,” according to Karl Greenberg of MARKETING DAILY. The effort -- comprising “TV, print, digital and out-of-home media as well as consumer events an ...

Tags: Marketing and Sponsorship, Reebok

Bassmaster Announces New Sponsors

The Bassmaster season starts this week with the Bassmaster Classic, fishing's Super Bowl. The season comes with a flurry of new sponsor announcements on the Bassmaster Elite Series, the highest competitive level on the tournament trail, incl ...

Tags: Marketing and Sponsorship

CIAA Sues Tournament Promoters

The Central Intercollegiate Athletic Association (CIAA) has "filed a copyright infringement lawsuit in federal court against party promoters, concert promoters, nightclubs and merchandisers, claiming they are using the conference’s name without permission," according to Lyttle & Trenda of ...

Tags: Marketing and Sponsorship

Ravens Players Cashing In On Appearances

While Ravens players "continue sorting through endorsement offers, many of them are taking advantage of their heightened popularity with appearances and signings" following the team's win in Super Bowl XLVII, according to Chris Korman of the Baltimore SUN. There is "immediate money to be made in tha ...

Tags: Marketing and Sponsorship, Baltimore Ravens

Under Armour Opens Brand House Store

Customers who entered Under Armour's new 6,100-square-foot Brand House in the Harbor East area on Saturday had “little choice but to think ‘Baltimore,’” according to Chris Korman of the Baltimore SUN. The shirts displayed at the front of the store “promote Baltimore nei ...

Tags: Marketing and Sponsorship, Under Armour, Nike

General Motors Unveils New Chevy SS At DIS

Chevrolet on Saturday at Daytona Int'l Speedway “unveiled its new SS, a performance sedan, with NASCAR Sprint Cup driver Jeff Gordon wheeling it into a temporary show ring in the FanZone,” according to Dinah Voyles Pulver of the Daytona Beach NEWS-JOURNAL. Chevy officials said that it wa ...

Tags: Marketing and Sponsorship, General Motors, NASCAR, Motorsports

What's With All The Troubled Nike-Sponsored Athletes?

Nike endorser Oscar Pistorius' arrest for alledgedly murdering his girlfriend "isn't the first time some member of the company's stable of galactic star sports figures has been a target of serious allegations,” but can Nike's strategy of putting money behind inspirational stories “s ...

Tags: Marketing and Sponsorship, Nike

How Michael Jordan Still Earns $80M A Year

Basketball HOFer Michael Jordan earned an estimated $80M last year from "corporate partners Nike, Gatorade, Hanes, Upper Deck, 2K Sports, Presbyterian Healthcare and Five Star Fragrances," according to Kurt Badenhausen of FORBES. Other Jordan assets include "six restaurants, a North Carolina car dea ...

Tags: Marketing and Sponsorship, Nike

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