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Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

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The BOSTON HERALD reported Patriots WR Wes Welker, who “underwent a hair restoration procedure last month at Leonard Hair Transplant Associates, will appear later this year in television, radio and print ads with Dr. Robert Leonard to talk about his experience and to raise awareness about hair ...

Tags: Marketing and Sponsorship

AmEx Inks Five-Year Deal With Nets, Barclays Center

American Express has become a "founding partner of the Brooklyn Nets and their new arena after signing a five-year deal," according to Don Muret of SPORTSBUSINESS JOURNAL. Sources valued the agreement at "more than" $2M annually. As the official credit card of the Nets and Barclays Center, AmEx "rec ...

Tags: Brooklyn Nets, Marketing and Sponsorship

Lotus Likely To End IndyCar Deal After '12

Engine manufacturer Lotus "is planning to depart" the Izod IndyCar Series "with four years left on its five-year commitment, and once those talks are concluded, Chevy and Honda would be the primary engine suppliers for at least the 2013 season," according to Marshall Pruett of SPEEDTV.com. Breaking ...

Tags: Marketing and Sponsorship, IndyCar

National Guard Questions Sponsorships

National Guard Association President Retired Maj. Gen. Gus Hargett Jr. said that the organization “must do a better job of proving the value of its sport sponsorships, including with Dale Earnhardt Jr. in NASCAR, or it should get out of them,” according to Dustin Long of USA TODAY. Congr ...

Tags: Marketing and Sponsorship, NASCAR

Dale Jr.'s Production Company Taking Off

NASCAR driver Dale Earnhardt Jr. uses his Hammerhead Entertainment outlet to “retain creative control over his projects,” according to Lee Spencer of FOXSPORTS.com, who wrote under the header, “Junior Expands Brand Beyond Racing.” Earnhardt created the production co ...

Tags: Marketing and Sponsorship

Giant Golf Ball Promo For '13 PGA Championship

Golf Balls on Parade, a campaign to support the PGA Championship and local community for the '13 PGA Championship at Oak Hill Country Club in Rochester, "features six-foot fiberglass golf balls that will be decorated by local artists and showcased in western New York," according to Ryan Miller of th ...

Tags: PGA Tour, Marketing and Sponsorship

Lin Could Follow Yao's Marketing Path

Former Rockets C Yao Ming retired last July, but “there no doubt remain millions of residual Rockets fans from Beijing to Guangzhou, making it easier” for Rockets Owner Les Alexander to sign off on a three-year, $25M contract for G Jeremy Lin that “many, even hopeful Houstonians, s ...

Tags: Houston Rockets, New York Knicks, Marketing and Sponsorship

House Rejects Bill To End Military's Sports Spend

The U.S. House yesterday voted 216-202 "to continue allowing military sponsorships of NASCAR teams,” according to Bob Pockrass of SPORTING NEWS. Republicans voted against the amendment (in favor of sports sponsorships) "by a 156-81 margin Wednesday night, while Democrats voted for the amendmen ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Nationwide Campaign Features Earnhardt, Patrick

Nationwide Insurance has turned to NASCAR drivers Dale Earnhardt Jr. and Danica Patrick for a new ad campaign “which kicks off during the opening ceremony” of the London Games, according to Nate Ryan of USA TODAY. Nationwide’s new campaign is a “less irreverent series of comm ...

Tags: Marketing and Sponsorship, NASCAR, Nationwide Insurance

NASCAR Names Ogilvy & Mather Agency Of Record

NASCAR today named Ogilvy & Mather its agency of record, choosing it over Leo Burnett and McCann Erickson in a four-month process to identify a new creative agency for the sport. Ogilvy & Mather replaces Jump Company, which handled the sport’s creative for the last 10 years. The agency ...

Tags: Marketing and Sponsorship, NASCAR

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