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Last Chance To Enter SBD/SBJ's Annual Super Bowl Bowl Pick 'Em

Published in SportsBusiness Daily on 01 / 30 / 15

With the Patriots and Seahawks set to meet in Glendale for Super Bowl XLIX on Sunday, SportsBusiness Daily 's and SportsBusiness Journal 's annual Super Bowl pick 'em contest is open. Test your prognostication skills against those of your fellow subscribers. Those who best predict the game'...

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Newcastle United To Ink New Shirt Deal

London-based short-term loans company Wonga is “set to become the new shirt sponsor” for EPL club Newcastle United after the club “decided to drop Virgin Money at the end of the season,” according to Keith Weir of REUTERS. Wonga “already sponsors Scottish Premier League ...

Tags: Marketing and Sponsorship, English Premier League

T-Shirt Marketed To Angry Braves Fans

Following the controversial infield-fly rule call in Friday's Cardinals-Braves NL Wild Card Game, Wisconsin-based retailer Oppermacher.com "has quickly come up with a 'Worst Call Ever 10.05.12' T-shirt for Braves fans who want to further express their indignation," according to Christopher Seward o ...

Tags: Marketing and Sponsorship, Atlanta Braves

Bass Pro To Sponsor Stewart's Car In '13

Bass Pro Shops has formally signed on to become a co-primary sponsor of Tony Stewart’s No. 14 Sprint Cup car next year. The company, which Thursday announced the deal to employees in Springfield, Mo., will be on the hood of Stewart’s car for 18 races, including the Daytona 500. Financial ...

Tags: Marketing and Sponsorship, Bass Pro Shops

AARP To Stay On No. 24 Car Through '14

The AARP Foundation has signed a one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon’s No. 24 Sprint Cup car through '14. Financial terms of the extension were not available. The foundation’s previous deal covered '11-13. The AARP ...

Tags: Marketing and Sponsorship

Advertisers Announce Super Bowl Ad Plans

Mercedes-Benz confirmed that it "will return" to the list of Super Bowl advertisers this year after it “dropped the event from its marketing plans" last season, according to Brian Steinberg of AD AGE. Super Bowl XLVII is set to be broadcast by CBS on Feb. 3 from the Mercedes-Benz Superdome, an ...

Tags: Marketing and Sponsorship, Kraft Foods, Mercedes Benz, Best Buy, Coca-Cola

Nonprofit Takes Over Sponsorship Of Dallas Bowl

The newly formed nonprofit Heart of Dallas announced Thursday that it is "replacing TicketCity as the title sponsor of the Jan. 1 college football bowl game at the Cotton Bowl Stadium," according to Matt Joyce of the DALLAS BUSINESS JOURNAL. The bowl will "continue the Jan. 1 game’s conferenc ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Pandora Jewelry announced an endorsement deal with Gold Medal-winning U.S. gymnast Aly Raisman to be featured in the brand’s ‘13 print campaign and make select appearances at several stores during and following the Kellogg's Tour of Gymnastics Champions. Raisman's first public appearance ...

Tags: Marketing and Sponsorship

Will Miguel Cabrera's Marketing Appeal Increase?

Tigers 3B Miguel Cabrera yesterday became the first player to win MLB’s Triple Crown since ’67, but whether that means “his face shows up on cereal boxes and in TV commercials amid a windfall of lucrative endorsement deals remains to be seen,” according to Bill Shea of CRAIN& ...

Tags: Marketing and Sponsorship, Detroit Tigers

Adidas Rolls Out New Derek Rose Shoe

adidas today rolls out the latest “iteration of its Derrick Rose signature shoe as well as the first clothing in a Derrick Rose apparel line,” according to Allan Brettman of the Portland OREGONIAN. adidas and Rose have been “undeterred in forging ahead with an ambitious marketing ...

Tags: Marketing and Sponsorship, Adidas

Redbox Enters Ticketing Business

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Tags: Marketing and Sponsorship

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