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Texas Seeking Basketball Coach To Spark Interest In Program

Published in SportsBusiness Daily on 03 / 29 / 15

Univ. of Texas men's AD Steve Patterson  is tasked with making another key hire in the wake of the school's announcement that men's basketball coach Rick Barnes  "will not return after 17 seasons." Barnes, who made $2.55M this past season, "has a buyout" of $1.75M that "would have d...

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Marketplace Roundup

BRAND REPUBLIC's John Reynolds noted Nike and adidas in the U.K. have both "run advertising activity around two of the most-talked about" soccer highlights of the past weekend -- the Manchester United-Manchester City match and La Liga club FC Barcelona F Lionel Messi's new goal-scoring record. Nike ...

Tags: Marketing and Sponsorship

D-League Team Signs Deal With Mexican State

The NBA D-League Texas Legends has signed a presenting level sponsorship deal with the state of Veracruz, Mexico, that puts the “Veracruz Incomparable” tourism slogan on the front of the team’s jersey. Terms of the Veracruz deal were not disclosed, but the deal also includes a medi ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD AGE's Alexandra Bruell reported Procter & Gamble "has hired Omnicom's Ketchum and Marina Maher Communications to handle global PR for its future Olympic efforts." A P&G spokesperson said that the PR assignment "covers the company's corporate Olympic program globally, regionally and in the ...

Tags: Marketing and Sponsorship

StubHub, MLBAM Sign Five-Year Contract Extension

StubHub and MLBAM have “signed a five-year contract extension” for StubHub to “remain baseball’s official ticket resale marketplace,” according to Eric Fisher of SPORTSBUSINESS JOURNAL. Financial terms were not disclosed, but the parties “will participate in a rev ...

Tags: Marketing and Sponsorship, MLB, StubHub

CBS' Super Bowl Live Stream Ads Selling Out

Ad sales for the second live streaming of the Super Bowl are “nearly complete, with CBSSports.com nearly sold out,” according to Brian Steinberg of AD AGE. CBS Interactive Chief Client Officer David Morris said, "We only have a few packages remaining." He added that the live streaming wi ...

Tags: Marketing and Sponsorship, CBS, NFL

College Football TV Seeing Increased Ad Spend

College football as an ad category is “hotter than ever, helping fuel an extraordinary escalation in television-rights fees for college sports,” according to Suzanne Vranica of the WALL STREET JOURNAL. Data from Kantar Media showed that companies “spent about $1 billion on college ...

Tags: Marketing and Sponsorship, Football

Texas A&M Launches Manziel Campaign

On the heels of Texas A&M QB Johnny Manziel winning the Heisman Trophy on Saturday, the university is not "wasting any time marketing itself," according to Darren Rovell of ESPN.com. The school will "toast the latest Heisman winner with a billboard in the heart of Times Square" in N.Y. It is an ...

Tags: Marketing and Sponsorship, NCAA

CCM Focuses On Youth Hockey Marketing

Reebok's CCM Hockey brand is driving home the message that "there's more to hockey" than the NHL, introducing a "new advertising campaign with the theme Start Your Legend," according to Pat Hickey of the Montreal GAZETTE. While CCM products are endorsed by "some of the brightest young stars in ...

Tags: Marketing and Sponsorship, CCM, Reebok, NHL

Turkish Airlines Inks Messi Endorsement

Turkish Airlines on Thursday named La Liga club FC Barcelona F Lionel Messi a global brand ambassador. Messi joins Lakers G Kobe Bryant and tennis player Caroline Wozniacki as the company's global brand ambassadors ( Turkish Airlines ). MARKETING ESPORTIVO noted Turkish Airlines will b ...

Tags: Marketing and Sponsorship, La Liga

Examining Driver Earnings In NASCAR

NASCAR drivers "make their money in three primary areas -- salary, percentage of race winnings and bonuses" -- and those at the top of the sport "can significantly supplement their income with merchandise sales and personal endorsements," according to Bob Pockrass of SPORTING NEWS. NASCAR's highest- ...

Tags: Marketing and Sponsorship, NASCAR

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