Travelers Looks To Extend PGA Tour Sponsorship NBA Player Popularity Continues To Boom Companies Coming Out With College Fragrances WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case
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PGA Tour, Travelers In Negotiations To Extend Tournament Title Sponsorship06 / 19 / 13The PGA Tour and Travelers are in "contract negotiations to extend title sponsorship for the Travelers Championship beyond 2014," according to Tom Yantz of the HARTFORD COURANT. Travelers Exec VP & Chief Administrative Officer Andy Bessette on Monday said, "Yes, we want to extend it." He added, ... |
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CME To Title Sponsor LPGA Tournament
CME Group has signed a three-year deal to title sponsor the LPGA's season-ending Titleholders tournament. The inaugural CME Group Titleholders will serve as the tour’s season finale and will be comprised of a 72-person field made up of three qualifiers from every official '11 LPGA Tour tourname ...
Tags: Marketing and Sponsorship, LPGA
Quaker State To Title Sponsor Kentucky Race
Quaker State will title sponsor the inaugural NASCAR Sprint Cup Series race at Kentucky Speedway on July 9 ( Kentucky Speedway ). In Kentucky, Kevin Kelly reports financial terms for the multiyear deal were not disclosed, but a source estimated that the entitlement "could command between $1 million ...
Tags: Marketing and Sponsorship, NASCAR
Firestone To Leave IndyCar Series
There "won't be Firestone tires on Indy cars after the upcoming season," as the Izod IndyCar series were unable to renew its deal with the tire provider, according to Curt Cavin of the INDIANAPOLIS STAR. Series officials "made a last-ditch plea to keep Firestone involved" after the company's contrac ...
Dove Using Hoops Stars In New Campaign
Unilever next week is unveiling the newest phase of Dove's "Journey to Comfort" campaign, which will include commercials with college basketball personalities focusing "less on sports than on their families," according to Andrew Adam Newman of the N.Y. TIMES. The campaign, running during the NCAA me ...
Marketplace Roundup
In Palm Springs, Debra Gruszecki reported Corona Extra, as part of its multiyear sponsorship agreement with the ATP World Tour, has "created a plaza that bears the Mexican beer-maker's name" at the BNP Paribas Open. At the Indian Wells Tennis Garden, Corona Plaza, "with its Corona Beach House, will ...
Turner, CBS Roll Out March Madness Ads
Turner Sports and CBS Sports starting Friday rolled out a unified multiplatform marketing campaign to promote their coverage of the NCAA men's basketball tournament. The effort will feature a full-length music video featuring Kings of Leon, who will perform the song "The Immortals" off their new CD ...
Tags: CBS, Marketing and Sponsorship, TBS/TNT
Potential NFL Lockout Threatens Ad Market
An NFL lockout "would jeopardize the more than $3 billion a year that advertisers spend for commercials during NFL games," according to analysts cited by Lauren Schuker of the WALL STREET JOURNAL. One media exec said that advertisers "could move their dollars to other 'marquee' programming such as c ...
Tags: NFL, Marketing and Sponsorship
Carmelo A Boon To Knicks' Bottom Line
Knicks fans' reaction to the team's trade for F Carmelo Anthony "has been anything but Melo," according to Ian Begley of ESPN N.Y. Modell's Sporting Goods Senior VP/Marketing Jed Berger indicated that the retailer is "selling Knicks apparel at a rate not seen since the team's run to the NBA Finals i ...
Reebok Marketing ZigTech, EasyTone Differently
Watch The Spot Ad agency DDB "takes decidedly different approaches ... in Reebok's new global ad campaigns for two key brands," according to Andrew McMains of ADWEEK. The effort for ZigTech footwear and apparel "features world-class athletes" such as Colts QB P ...
Tags: Reebok, Marketing and Sponsorship
Fans To Pick EA Sports "NCAA Football" Cover
EA Sports will be conducting a consumer voting effort to select the cover athlete for its upcoming college football title, "NCAA Football 12," repeating a successful effort first used last year for "Madden NFL 11." Beginning tomorrow, users will be able to go to Facebook.com/easportsncaafoot ...
