Featured Story

StubHub Sues Warriors, Ticketmaster Over Resale Restrictions

Published in SportsBusiness Daily on 03 / 30 / 15

StubHub yesterday filed a federal antitrust suit against Ticketmaster and the Warriors, alleging the pair illegally conspired to force season-ticket holders of the NBA team to only use a Ticketmaster-powered market for ticket resale and restrict consumer choice. The lawsuit claims listings of Warrio...

Read More

More Stories

Marketplace Roundup

In N.Y., Stuart Elliott notes former NHLer Sean Avery is “involved in the campaign for the Stuart Weitzman line for spring and summer 2013, which will bring in the supermodel Kate Moss as the brand’s new face.” After Avery previewed the Weitzman ads, the Lipman agency “previe ...

Tags: Marketing and Sponsorship

PRCA To Market Rodeo Internationally

The Professional Rodeo Cowboys Association is “investing in international media buys in Australia, Brazil and China in hopes of exporting the rodeo brand to grow the sport and bringing more value to its cowboy-theme product,” according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. The me ...

Tags: Marketing and Sponsorship, PRCA

Illinois Inks Deal With Learfield Sports

The Univ. of Illinois has selected Learfield Sports as the Division of Intercollegiate Athletics exclusive athletics marketing partner and multimedia rights holder for the next 10 years. The move marks the first time the DIA has outsourced its multimedia rights in a comprehensive package. The f ...

Tags: Marketing and Sponsorship

AFL Inks Title Partner Deal With NET10 Wireless

The Arena Football League and no-contract cell phone company NET10 Wireless yesterday announced a deal making NET10 the AFL's first title partner. The league for the '13 season will be branded as the "NET10 Wireless Arena Football League." The partnership includes a new co-branded logo to be used th ...

Tags: Marketing and Sponsorship, AFL

Former Vibram CEO To Launch Athletic Footwear Line

Former Vibram USA Founder & CEO and Rockport Senior VP/Product & Marketing Tony Post is "launching his own athletic footwear brand," according to Donna Goodison of the BOSTON HERALD. Post's Newton, Mass.-based Topo Athletic will "unveil an ultra-lightweight product line for running and funct ...

Tags: Marketing and Sponsorship

Gildan To Advertise For First Time In Super Bowl

Apparel company Gildan today will announce that it will air a spot during Super Bowl XLVII on CBS, marking the “first time the brand has advertised” in the game, according to Stuart Elliott of the N.Y. TIMES. The spot is “scheduled for the third quarter,” and will featu ...

Tags: Marketing and Sponsorship

Bolt To Appear In Virgin Media Spot

Gold Medal-winning Jamaican sprinter Usain Bolt will “star in the new TV ad for Virgin Media" in the U.K., continuing a relationship that "began with DDB, the brand's former ad agency,” according to Maisie McCabe of MARKETING magazine. Sources said that members of the company's marketing ...

Tags: Marketing and Sponsorship

Durham Bulls Introduce Wil Myers Promo

The Triple-A International League Durham Bulls are rolling out a unique ticket promotion for the ’13 season around a player who may not even take one at-bat in the team’s uniform. The Bulls are the top farm team for the Rays, who acquired ’12 Minor League Player of the Year Wi ...

Tags: Marketing and Sponsorship, Baseball, Tampa Bay Rays

Roots Removes Leafs Display From Ottawa Store

Canadian clothing company Roots instructed one of its retail stores in Ottawa to modify a "big Toronto Maple Leafs merchandise display" following a complaint from a Senators fan that there was "no equivalent for the local team," according to James Gordon of the OTTAWA CITIZEN. Fan Spencer Callaghan ...

Tags: Ottawa Senators, NHL, Toronto Maple Leafs, Marketing and Sponsorship

Rush Soccer Hires 11 Sports Media

11 Sports Media, a soccer marketing firm, has been engaged by Denver-based Rush Soccer to sell the jersey rights for the youth program. Following a deal earlier this week with adidas to be the club's official apparel partner, Rush -- which is one of the leading youth sports organizations in the ...

Tags: Marketing and Sponsorship, Soccer

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug