Featured Story

Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

Read More

Tags: Marketing and Sponsorship, Adidas

More Stories

01/05/12
Marketplace Roundup

Brewers P John Axford appeared in an online interview on Forbes.com with Aaron Perlut, who said, "You’ve had two pretty stellar years in the majors ... and you’ve had some brands that you’re working with." Axford said, “It’s slowly increasing a little bit mor ...

Tags: Marketing and Sponsorship

01/04/12
Topps, USOC Ink Exclusive Sponsorship Deal

The USOC yesterday announced the Topps Co. as the exclusive trading card producer of Team USA for the '12 London Olympic and Paralympic Games. Topps will release its first Team USA product this spring, featuring the top Olympians, Paralympians and hopefuls. The Team USA collection will have 100 ...

Tags: Marketing and Sponsorship, Topps Co., USOC

01/04/12
Beckham Launches Ad Campaign With H&M

MLS Galaxy MF David Beckham has collaborated with Sweden-based H&M "to create a range of men's underwear," and an image from the new campaign shows him "modelling a pair of tight white briefs," according to the BELFAST TELEGRAPH. Beckham first "modelled underwear in 2007 for luxury Italian ...

Tags: Marketing and Sponsorship, MLS, Los Angeles Galaxy

01/04/12
Tebow's Popularity Beneficial For Jockey

Broncos QB Tim Tebow will make his debut in the NFL Playoffs Sunday, and his “skyrocketing celebrity status is proving to be beneficial” to Jockey, according to Rich Rovito of the MILWAUKEE BUSINESS JOURNAL. Jockey CMO Dustin Cohn said that Tebow’s rise to stardom has provided ...

Tags: Marketing and Sponsorship, Denver Broncos

01/04/12
Weight Watchers CEO Talks Barkley Campaign

Weight Watchers CEO & President David Kirchhoff appeared on Fox Business yesterday and said the company is beginning '12 with a "huge push ... behind getting men engaged with Weight Watchers," including signing Basketball HOFer Charles Barkley as the company's new spokesperson. Kirchhoff said, " ...

Tags: Marketing and Sponsorship

01/04/12
Names & Faces

ESPN.com’s Marc Stein reported Bulls G Derrick Rose is “closing in on another lucrative deal” after signing an extension with the team. A source said that Rose's “new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range - ...

Tags: Marketing and Sponsorship

01/03/12
NBC Sells Out Super Bowl Ad Inventory

NBC has sold out of ad inventory for its broadcast of Super Bowl XLVI on Feb. 5, with some 30-second spots reaching as high as $4M. The net averaged $3.5M for a 30-second commercial, up from the reported $3M Fox earned for ads to last year’s Super Bowl broadcast. There are still some units th ...

Tags: Marketing and Sponsorship, NBC

01/03/12
Gatorade Starts New Campaign In '12

Gatorade debuted a new commercial during yesterday’s Rose Bowl and Fiesta Bowl games which introduced the theme "Win From Within" and claims that “what athletes put into their bodies is just as important as what they put on them,” according to Natalie Zmuda of AD AGE. The spot, ...

Tags: Marketing and Sponsorship

01/03/12
New Rule Allows Uniform Logos On Track Athletes

A new international rule that went into effect Sunday will give professional track and field athletes “greater opportunity to display logos on their uniforms,” according to Jere Longman of the N.Y. TIMES. The athletes hope it will “enhance their chances of attracting corporate spon ...

Tags: Marketing and Sponsorship

12/29/11
Packers Merchandise Becoming Scarce

The NFL’s decision to change suppliers from Reebok to Nike, combined with the Packers’ “nationwide popularity, is depleting inventories of merchandise, especially jerseys,” according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. Packers Dir of Retail Operations Kate Hogan ...

Tags: Marketing and Sponsorship, Reebok, Nike, Green Bay Packers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug