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Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

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Tags: Marketing and Sponsorship

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Marketplace Roundup

Trade publication Beer Marketer's Insights reported that Coors Light “has displaced Budweiser as the No. 2 beer in America, marking the first time in almost 20 years that Anheuser-Busch has not controlled the nation's top two beer brands.” Bud “still finished 2011 down 4.6% in ship ...

Tags: Marketing and Sponsorship

Nike Seems To Dominate In NBA Shoe Contracts

The war among shoe companies for NBA players “isn’t much of a war anymore,” according to Jason Lloyd of the AKRON BEACON JOURNAL. SportsOneSource analyst Matt Powell said that Nike “controls 97 percent of the market” with endorsers including NBA HOFer Michael Jordan, He ...

Tags: Marketing and Sponsorship, Nike, Adidas

Reebok, McGarryBowen Link Again For New Campaign

Reebok and ad agency McGarryBowen have “quietly reunited, and a new global brand campaign for the sports-apparel and equipment retailer is expected to debut in the coming weeks,” according to Parekh & Morrison of AD AGE. Kantar reported that Reebok in ’10 “spent a total o ...

Tags: Marketing and Sponsorship, Reebok, Adidas

ESPN Examines Cowboys Apparel Production

Yesterday’s edition of ESPN’s “Outside The Lines” examined the outsourcing of merchandise sports apparel, with a focus on Cowboys apparel, most of which is produced in Third World countries. ESPN’s Mark Fainaru-Wada said the team is now “producing college apparel ...

Tags: Marketing and Sponsorship, Dallas Cowboys

"SNL" Sends Up College Bowl Sponsorships

NBC’s “SNL” took aim at the college bowl season, mocking the various corporate sponsorship that support the games. A fake promo for ESPN’s coverage of bowl season aired, with the announcer saying, “Tune in tomorrow at 6:00 as Albion College looks to take on the Montclai ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Milwaukee, Don Walker reported Packers DT B.J. Raji “has some fun at the expense” of QB Aaron Rodgers in the  new State Farm ad that debuted over the weekend. Raji in the ad is “signing off on a deal with his agent when Raji does Rodgers’ move,” the ...

Tags: Marketing and Sponsorship, State Farm

Northwestern Mutual Inks NCAA Deal

Milwaukee-based Northwestern Mutual has “brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services categories,” according to Anthony Crupi of AD WEEK. The c ...

Tags: Marketing and Sponsorship, NCAA

PBR Signs Deal With Professional Bull Riders

In what may be the most logical union ever struck between a sports property and a brand, the Professional Bull Riders and Pabst Blue Ribbon today will announce a three-year agreement making PBR the official beer of the PBR. The circuit will unveil its new sponsor Friday night at the Madison Square ...

Tags: Marketing and Sponsorship, Pabst Brewing, PBR

Rodgers Starring In New State Farm Ad

Packers QB Aaron Rodgers, LB Clay Matthews and DT B.J. Raji on Tuesday shot some commercial scenes for State Farm “for what is expected to be a new ad that could debut as soon as this weekend,” according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. State Farm Dir of Marketing Co ...

Tags: Marketing and Sponsorship, State Farm, Green Bay Packers

Rodgers Has Best-Selling Jersey Since April

Packers QB Aaron Rodgers had the most popular jersey on NFLShop.com from April 1-Dec. 31. Rodgers is followed on the list by Broncos QB Tim Tebow and Steelers S Troy Polamalu. Tebow's jersey has had a noticeable jump in sales during the season. He ranked 10th at the start of the season, an ...

Tags: Marketing and Sponsorship, NFL

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