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NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

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Tags: Marketing and Sponsorship, NBC, NASCAR

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Ashworth, Puma, Nike Debut Masters Outfits

Some of the fashion and apparel that will be worn at The Masters this week was on display during Golf Channel’s “Morning Drive” show yesterday. Ashworth Golf displayed its clothing on mannequins -- a lineup that will be worn by Fred Couples, Stewart Cink and Michael Thompson. Golf ...

Tags: Marketing and Sponsorship, Puma, Nike, Ashworth

Chips & Putts

Excel Sports Management agent Mark Steinberg said of potential sponsorship deals for client Tiger Woods, "We’re not going to do three more deals in the next two months just because he’s No. 1 in the world and we want to strike while the iron is hot. That’s a fairly archaic way to a ...

Tags: Marketing and Sponsorship

Marketplace Roundup

NBC Sports Network’s Michelle Beadle said of Knicks G Iman Shumpert being forced by the NBA to shave an adidas logo he had cut into his hair , “That seems like a lawsuit." Beadle: "If I’m one of those ambulance chaser lawyers out there, like a Gloria Allred, I’m all over tha ...

Tags: Marketing and Sponsorship

McIlroy, Omega Ink Watch Sponsorship

Omega has signed Rory McIlroy, giving the world’s No. 2 golfer a watch deal to replace Audemars Piguet and giving Omega a giant win over one of its chief competitors in the luxury watch category. Switzerland-based Omega, also a PGA of America corporate partner, counts Greg Norman, Sergio Garci ...

Tags: Marketing and Sponsorship

Kellogg's Signs Multiyear Deal As MLB Sponsor

Kellogg's is MLB's newest corporate sponsor, signing a multiyear deal that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted Flakes, Nutri ...

Tags: Marketing and Sponsorship, Kellogg

ManU Inks Eight-Year Deal With Aon

EPL club Manchester United and HR company Aon today announced an eight-year extension of their sponsorship worth an approximate $240M (all figures U.S.). The renewed deal, which goes until '21, includes naming rights to the club's training facility, which becomes the Aon Training Complex. ManU ...

Tags: Marketing and Sponsorship, Soccer, Manchester United

NBA Forces Shumpert To Shave Adidas Logo

Knicks G Iman Shumpert’s hair has been “shut down by the authorities” after he “shaved Adidas’ signature ‘three stripes’ logo into the left side of his hair earlier this week,” according to Ben Golliver of SI.com. Shumpert on Saturday “posted a p ...

Tags: Marketing and Sponsorship, Adidas, NBA

Cam Newton Line Debuts At Belk

Panthers QB Cam Newton today “will debut his clothing line” with Charlotte-based Belk department store, according to Jennifer Thomas of the CHARLOTTE BUSINESS JOURNAL. The menswear collection , called MADE Cam Newton, will be “available at 133 Belk stores to start and through the ...

Tags: Marketing and Sponsorship, Carolina Panthers

Capital One Running Final Four Promo

Following the NCAA’s initiative to create more of a presence for its partners inside arenas , Capital One is running a free seat upgrade promotion at the Georgia Dome for the Final Four. Seat upgrades are pretty standard fare at most events, but that kind of promotional activity si ...

Tags: Marketing and Sponsorship, NCAA

Nike's Masters Outfits Released

The four days of The Masters "winds up as a neatly orchestrated runway show for Nike Golf, with its top-level endorsers standing in as club-swinging models," according to Erik Siemers of the PORTLAND BUSINESS JOURNAL. Nike on Wednesday released the "four-outfit collections of eight golfers playing" ...

Tags: Marketing and Sponsorship, Nike, Golf

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