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Serena Williams Becomes Latest Athlete To Showcase Intel's Tech Performance In New Ad

Published in SportsBusiness Daily on 04 / 25 / 17

Serena Williams in a new spot for Intel becomes the latest athlete to showcase the brand's "tech performance by associating it with athletic performance," according to Christine Birkner of ADWEEK. Williams and longtime Intel spokesperson Jim Parsons "appear in Intel’s latest spot" fro...

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Tags: Marketing and Sponsorship, Intel Corp.

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Lexi Thompson To Endorse Zurich Insurance

Zurich Insurance Group has named Lexi Thompson to its golf ambassador roster, the company's first endorsement deal with a female golfer. Financial terms of the multiyear deal were not disclosed, but Thompson will wear the Zurich logo on her left sleeve during competition and will help Zurich grow it ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Xavier Univ. athletics yesterday announced a new five-year deal with Nike that covers all 18 of its intercollegiate sports programs. Xavier men's basketball has been a Nike program since '01-02 and in '10 was elevated to Nike NTS Promo status, representing the highest Nike tier for a hoops program w ...

Tags: Marketing and Sponsorship

Super Bowl Ads Not Creating Buzz

With the Super Bowl less than a week away, there is a "distinct lack of excitement surrounding this year’s commercial lineup" for the game, thanks in part to fewer advertisers "releasing teasers in advance of the most-watched TV event," according to Claire Atkinson of the N.Y. POST. Build ...

Tags: Marketing and Sponsorship, Super Bowl

Ultraviolet To Run "Edgy" Ads Aimed At NFL

After “initially rejecting an edgy advertisement about domestic violence” in the NFL from advocacy group Ultraviolet, SI “has decided to run the ad on its website” just a few days before the Super Bowl, according to Laura Bassett of the HUFFINGTON POST. The ad “incl ...

Tags: Marketing and Sponsorship, NFL, Sports Illustrated

Does Tampa Market Hurt Lightning's Stamkos?

With 24-year-old Lightning C Steven Stamkos being a "marketer's dream," some have wondered why he has not "been promoted more" by the NHL, according to Joe Smith of the TAMPA BAY TIMES. Stamkos is "one of the best hockey players in the world" and has "looks, personality." He also is "humble."&n ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

Rolex Signs Multityear Extension With DIS

Rolex has signed a multiyear extension with Daytona Int'l Speedway that sees it continue as title sponsor of the Rolex 24 and earn naming rights to the track's new frontstretch lounge and suite level being built as part of Daytona Rising. The brand announced the news Friday , a day before the IMSA ...

Tags: Marketing and Sponsorship, Rolex, Daytona International Speedway

Three FIFA Sponsors Decline To Renew Deals

Castrol, Continental Tire and Johnson & Johnson -- "three of FIFA's biggest sponsors" -- on Thursday night revealed that they "had joined Sony and Emirates in abandoning [soccer's] beleaguered world governing body," according to Ben Rumsby of the London TELEGRAPH. Each brand confirmed ...

Tags: FIFA, Marketing and Sponsorship

Seahawks Go On Trademark-Filing Spree

The Seahawks are "trying to trademark the word 'boom' and use it for the team’s own purposes," a move that is "part of a quiet legal strategy in which the team has filed some two dozen trademark applications" since October '13 for phrases such as "Go Hawks" and the number "12," according to Mi ...

Tags: Seattle Seahawks, Marketing and Sponsorship, NFL

GoPro Signs Sponsorship Deal With NHL

The NHL has signed a North American partnership with GoPro, the first league-level deal for the personal camera manufacturer. Terms of the deal were not disclosed. GoPro and the NHL will debut the partnership during the upcoming All-Star weekend. Players will wear GoPro cameras along with live ...

Tags: Marketing and Sponsorship, NHL

Microsoft, Nationwide Announce Super Bowl Ads

Microsoft "will return to the Super Bowl following its first tear-jerker spot that aired during last year's game," according to Jeanine Poggi of AD AGE. The company said that "it will run one 60-second spot" during NBC's broadcast of Super Bowl XLIX. Microsoft aired its first Super Bowl commerc ...

Tags: Marketing and Sponsorship, Super Bowl

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