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Braves Expected To Name Development Team For Mixed-Use Project

Published in SportsBusiness Daily on 07 / 30 / 14

The Braves as soon as this week are expected to announce a "deal with the development team that will oversee" a $400M mixed-use development near their new Cobb County ballpark. Sources said that the club "will tap a joint venture team" that includes Fuqua Development, Pope & Land Enterprise...

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03/27/12
Marketplace Roundup

In Cincinnati, Dan Monk reports Procter & Gamble will "launch Olympic-themed packaging for about 600 products in the U.S. this spring, including a moisturizing shampoo in which the Pantene brand will play up its sponsorship" of U.S. Gold Medal-winning swimmer Natalie Coughlin. Pantene Brand ...

Tags: Marketing and Sponsorship

03/26/12
NFL Owners Could Vote Soon On Casino Ads

NFL owners could vote as "early as this week on allowing casinos to advertise in NFL stadiums, team publications and on club radio broadcasts," according to sources cited by Daniel Kaplan of SPORTSBUSINESS JOURNAL. The vote is a move the league has "long resisted out of fear of being seen as close t ...

Tags: NFL, Marketing and Sponsorship

03/26/12
Li-Ning's Chicago Office Launches Website

Chinese shoe and sporting goods company Li-Ning last week made official "what was becoming apparent as early as January last year: Chicago rules its U.S operations, not Portland," according to Allan Brettman of the Portland OREGONIAN. Digital Li-Ning GM Ray Grady Friday said that the company "q ...

Tags: Marketing and Sponsorship, Li Ning

03/26/12
Tebow's Marketability In N.Y. Examined

Jets QB Tim Tebow will be formally introduced to the media this afternoon, and while Zimmerman Advertising Exec VP & Managing Dir Scott Becher noted Tebow has a “tremendous upside” from a marketability standpoint, and if he has “just a little bit of on-field success, ...

Tags: Marketing and Sponsorship

03/23/12
Topps Cards To Feature QBs With New Teams

Bowman Football, a branch of Topps, will "soon launch a line of trading cards featuring" QB Tim Tebow in a Jets jersey and QB Peyton Manning donning a Broncos uniform, according to the AP. The packs of cards "will hit store shelves in May." The images have been "retouched to reflect the changes" for ...

Tags: Marketing and Sponsorship, NFL, Topps Co., Denver Broncos, New York Jets

03/23/12
TaylorMade, Adams Golf Deal Part Of Consolidation

TaylorMade-adidas' purchase of Adams Golf marks "yet another chapter in the disappearance of independent golf companies as Adams becomes the latest of nearly a dozen brands in the past 15 years to relinquish sovereign ownership," according to Gene Yasuda of GOLFWEEK. But consolidation "hardly ...

Tags: Marketing and Sponsorship, TaylorMade Golf

03/23/12
Marketplace Roundup

YAHOO SPORTS’ Greg Wyshynski wrote the NHL has “been ‘protective’ in the past when it comes to how sponsors and licensees can use the Stanley Cup.” But for the ‘12 NHL Playoffs, the league “loosened up: 4,000 bars across the U.S. and 2,500 in Canada will be ...

Tags: Marketing and Sponsorship

03/22/12
Coke To Add Mandarin Signage At MSG

Coca-Cola is “adding advertisements in Mandarin to its rotating courtside signs at Madison Square Garden, seeking to capitalize" on what NBA Commissioner David Stern called an "unprecedented international frenzy” over Knicks G Jeremy Lin, according to Scott Soshnick of BLOOMBERG NEWS. MS ...

Tags: Marketing and Sponsorship, Coca-Cola, Madison Square Garden, New York Knicks

03/22/12
Execs Predict Tebow's Marketing Impact In N.Y.

Jets QB Tim Tebow, whom the team acquired from the Broncos in a trade yesterday, "sparked a national craze while playing his home games in Denver last fall, so marketing executives can only imagine the possibilities with Tebowmania headed for the nation's biggest media market," according to Jim Ba ...

Tags: Marketing and Sponsorship, New York Jets, Denver Broncos, NFL

03/22/12
Marketplace Roundup

SCENE DAILY’s Bob Pockrass noted getting the NASCAR operations of Penske Racing and Roush Fenway Racing to co-exist “will be a challenge for both organizations and Ford beginning in 2013.” But Ford Racing Dir Jamie Allison said, “It’s not the number of entries that is a ...

Tags: Marketing and Sponsorship

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