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Adidas Reportedly Offering Massive Contract To James Harden To Leave Nike

Published in SportsBusiness Daily on 08 / 03 / 15

adidas has offered Rockets G James Harden a 13-year, $200M shoe contract, and Nike "has until the end of next week to match the deal or lose him," according to sources cited by Darren Rovell of ESPN.com. Nike's deal with Harden "recently expired." adidas has "slipped in recent years due to a lack of...

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Tags: Marketing and Sponsorship, Adidas

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ScoreBig.com, United Signs Loyalty Partnership

Online ticket outfit ScoreBig.com has struck a large-scale partnership with United Airlines in which members of United's frequent flier program will be able to earn and redeem miles for sports, concert and theatre tickets. The L.A.-based company will become the exclusive marketing partner for live-e ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD WEEK’s Andrew McMains noted late Baseball HOFer Babe Ruth’s image “appears in a new ad for Jockey Sport underwear” that debuted on Monday. Ruth “takes up but a few seconds" in a 30-second ad that "mainly focuses on modern day sports men in sweaty settings: a wei ...

Tags: Marketing and Sponsorship

Agassi Back With Nike After Eight Years

Tennis HOFer Andre Agassi, who was sponsored by Nike from '88-'05, "reunited with the Swoosh on Monday," according to THE POST GAME. Agassi been sponsored by adidas for the past eight years, but yesterday “posted a photo on his Facebook page that shows him standing under the famed Nike logo.&r ...

Tags: Marketing and Sponsorship, Nike, Tennis

Foot Locker Ad Stars Patriots' Amendola

Patriots WR Danny Amendola has “lent his colorful personality to a new Foot Locker television ad debuting today that pits his recognizability" against that of Asics shoes, according to Ira Kantor of the BOSTON HERALD. In the 30-second spot, titled “Park Run,” Amendola “shrugs ...

Tags: Marketing and Sponsorship, Foot Locker, NFL

Bob Hope Airport Signs UCLA, Rose Bowl Deal

The Burbank-Glendale-Pasadena Airport Authority “has agreed to spend about $325,000 over the next three years to promote Bob Hope Airport in Burbank as the ‘official airport of the Rose Bowl stadium’ and to be a sponsor of UCLA's intercollegiate athletic teams” in a deal with ...

Tags: Marketing and Sponsorship

Wheels & Deals

SPORTSBUSINESS JOURNAL's Tripp Mickle reports NASCAR has "signed a multiyear sponsorship deal with Sherwin-Williams, adding its first official blue-chip sponsor in five years." The deal, which sources valued at more than $2M per year, "gives NASCAR its first official paint partner." Sherwin-William ...

Tags: Marketing and Sponsorship, NASCAR

Mercury Proudly Promoting Brittney Griner

WNBA Mercury C Brittney Griner has “generated large-scale excitement that will require the Mercury to strike a delicate balance: using the rookie to promote the league’s fan base without putting too heavy a demand on her broad shoulders,” according to Paola Boivin of the ARIZONA RE ...

Tags: Phoenix Mercury, WNBA, Marketing and Sponsorship

Front Row Gets Image Boost With Wins

Survival in NASCAR is "all about attracting sponsors" and following Front Row Motorsports' one-two finish behind David Ragan and David Gilliland at last week's Sprint Cup Series Aaron's 499 at Talladega Superspeedway, the team now has "something tangible to market," according to Rick Bonnell of the ...

Tags: Marketing and Sponsorship, Front Row, NASCAR

Heat Stars Again Making Headlines For Fashion

NBA players are once again making headlines for their fashion choices during the postseason, and Lucky Magazine Contributing Style Editor Lori Bergamotto said the trend this year has these "strong, tall, confident men looking for more of a feminine side to their clothing." Bergamotto noted Heat F C ...

Tags: Marketing and Sponsorship, NBA, Miami Heat

Companies Remain Behind Tebow

Jockey, TiVo, FRS and Nike are “so far standing by” Tim Tebow following his release last week from the NFL Jets, according to Michael McCarthy of AD AGE. TiVo Corporate Communications Dir Steve Wymer said, "Tim's relationship with TiVo has always been intended to go beyond football and i ...

Tags: Marketing and Sponsorship, NFL

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