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Indianapolis Motor Speedway Using Tagline “This Is May” To Promote '18 Indy 500

Published in SportsBusiness Daily on 01 / 18 / 18

Indianapolis Motor Speedway is using the tagline “This is May” to promote this year’s Indy 500. The campaign is similar to last year’s "Greatest Spectacle in Racing" effort in that it will show off various parts of the raceday experience as well as the many events leading up ...

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Tags: Marketing and Sponsorship, IndyCar

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