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"We won the championship. We're drinking champagne, but we have 14 guys grinding it out at a ballpark trying to watch it on their cell phones. They are the ones missing birthdays and their son's first Little League game" – Nationals President of Baseball Operations & GM Mike Rizzo , ...

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06/05/12
IBM Discontinues NFL Sponsorship

IBM, an NFL sponsor since ‘03, “has opted not to renew its league sponsorship rights, joining Motorola as another veteran sponsor deciding not to return to the NFL,” according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. IBM has been “a model business-to-business sp ...

Tags: Marketing and Sponsorship, IBM, NFL

06/05/12
Jimmie Johnson Promotes "Madagascar 3" At Dover

The “hilarity” of NASCAR driver Jimmie Johnson wearing a colorful wig and “stoically conducting interviews, including live on Fox, with it on -- gave the movie ‘Madagascar 3’ untold exposure” before and after the NASCAR Sprint Cup Series FedEx 400 at Dover on ...

Tags: Marketing and Sponsorship, NASCAR

06/05/12
Babolat Tennis Racket Records Data

Tennis equipment company Babolat is “working on another tennis novelty: a racket that records shot data,” according to Rossingh & Connan of BLOOMBERG NEWS. CEO Eric Babolat said that the racket is “aimed at club players and professionals and will go on sale next year.” Se ...

Tags: Marketing and Sponsorship, Tennis

06/05/12
TaylorMade Looks To Continue Recent Golf Gains

TaylorMade-adidas Golf has “clearly been gaining market share against its rivals,” announcing that Q1 sales surged 32% percent to $508M compared with the prior year, according to Mike Freeman of the SAN DIEGO UNION-TRIBUNE. This “raised a few eyebrows” as golf has been &ldquo ...

Tags: Marketing and Sponsorship, TaylorMade Golf, Adams Golf Inc.

06/05/12
Marketplace Roundup

Skechers today announced plans to air a 30-second commercial during CBS’ broadcast of Super Bowl XVLII. While details of the ad are still in the planning stages, the spot will once again feature the racing French bulldog, Mr. Quiggly, to promote its new line of performance footwear. It will ma ...

Tags: Marketing and Sponsorship

06/04/12
IOC Not Looking To Renew Acer As TOP Sponsor

Acer’s option to renew its worldwide Olympic sponsorship has expired, and the IOC “does not plan to renew the computer company’s agreement beyond 2012,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Sources said that the IOC “plans to leave the official computing ...

Tags: Marketing and Sponsorship, IOC

06/04/12
Friendlies In China Highlight GM-ManU Deal

A “huge aspect” of General Motors' sponsorship deal with EPL club Manchester United “includes the creation of the 'Chevrolet China Cup' that will feature Manchester United exhibition games in many Chinese cities,” according to Joshua Martinson of the London EXAMINER. Chevy ...

Tags: Marketing and Sponsorship, Manchester United, General Motors

06/04/12
Marketplace Roundup

In London, Nathalie Thomas reports EPL club Newcastle Owner Mike Ashley, who also owns U.K.-based sporting goods retailer Sports Direct, is “lining up to take a shot at Umbro, the maker of the England football kit." Nike has “put the iconic British brand up for sale less than five years ...

Tags: Marketing and Sponsorship

06/01/12
Nike Selling Umbro, Cole Haan Brands

Nike Thursday announced its intention to divest two of its wholly-owned affiliate brands -- Cole Haan and Umbro -- to turn its focus on driving growth in the Nike, Jordan, Converse and Hurley brands. Nike President & CEO Mark Parker said in a statement, "Divesting of Umbro and Cole Haan will all ...

Tags: Marketing and Sponsorship, Nike, Umbro

06/01/12
Capital One To Sponsor League Cup

Capital One “has been confirmed as the  title sponsor of the League Cup after signing a four-year deal with the Football League,” according to Russell Parsons of MARKETING WEEK. The credit card brand “will replace Carling" from the start of the '12-13 season. The value of the ...

Tags: Marketing and Sponsorship

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