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Tom Brady's Endorsement Value Takes A Hit Following Release Of Wells Report

Published in SportsBusiness Daily on 05 / 21 / 15

Patriots QB Tom Brady's endorsement value "took a hit following the release" of the Wells Report on Deflategate two weeks ago, according to The Marketing Arm Celebrity DBI data cited by Mason Levinson of BLOOMBERG NEWS. Consumer trust in Brady "dropped to 3,027th of 3,686 celebrities measured, from ...

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Tags: Marketing and Sponsorship, New England Patriots, NFL

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Dikembe Mutombo Reemerges In Geico Ad

Former NBAer Dikembe Mutombo is the latest celebrity to appear in a Geico commercial, and he said that he "rarely goes anywhere without someone wanting to talk" about it, according to Chris Vivlamore of the ATLANTA JOURNAL-CONSTITUTION. Mutombo is second in NBA history for career blocked shots, ...

Tags: Marketing and Sponsorship, Geico

Standard Life Signs Four-Year Ryder Cup Deal

Scotland-based firm Standard Life Investments has “agreed to be the Ryder Cup’s initial worldwide partner, making it the first company to acquire rights to Ryder Cups on both sides of the Atlantic,” according to Michael Smith of SPORTSBUSINESS JOURNAL. Standard Life’s four-ye ...

Tags: Golf, PGA Tour, Marketing and Sponsorship

Waltrip Appears In Most Daytona 500 Ads

Jimmie Johnson might have won his second Daytona 500 yesterday, but he was just one of many NASCAR drivers to appear in ads during Fox' broadcast of the race. THE DAILY tracked the ads during race coverage, including full-screen and side-by-side ads; ads that appeared during the pre- and po ...

Tags: Marketing and Sponsorship, NASCAR

SHR Hopes To Capitalize On Danica's Week

Danica Patrick may have finished 8th in yesterday's Daytona 500, but her pole win dominated the week leading up to the race and Stewart-Haas Racing execs could not have been happier. The team still has three primary races to sell on Patrick’s No. 10 Sprint Cup Series car, and it is hoping ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Marketplace Roundup

In Baltimore, Chris Korman noted Under Armour last Thursday filed a lawsuit against Nike over use of its trademark phrase “I Will.” While Nike has “deep pockets to defend itself, observers say Under Armour has a chance to make its case and force Nike to pull the offending ads.&rd ...

Tags: Marketing and Sponsorship

Under Armour Suing Nike For Infringement

Under Armour is suing Nike, alleging that it is "illegally using a version of the Baltimore sports apparel company's new primary slogan, 'I Will,'" according to Korman & Wells of the Baltimore SUN. The suit, filed Thursday afternoon in U.S. District Court in Baltimore, seeks to "force Nike to st ...

Tags: Marketing and Sponsorship, Nike, Under Armour

Toronto FC Signs Budweiser To Deal

MLS Toronto FC and Labatt Breweries of Canada have agreed to a five-year team and stadium sponsorship with Budweiser, the official beer sponsor of Toronto FC and BMO Field. Budweiser will have pouring rights at BMO Field, in-stadium signage and branded merchandise, among other deal points. The brewe ...

Tags: Marketing and Sponsorship, Toronto FC, MLS

2K Acquires WWE Videogame License

2K Sports and WWE yesterday announced a multiyear agreement granting 2K Sports the exclusive rights to publish the WWE videogame franchise. "WWE '14" will be available for all consoles in the fall ( 2K Sports ). ESPN.com's Jon Robinson noted 2K parent company Take-Two Interactive acquired the WWE vi ...

Tags: Marketing and Sponsorship

Car Companies Bank On Gen-6 Cars To Pump Sales

Car companies and dealerships are hoping NASCAR’s new Gen-6 cars’ “success on the track will lead to higher sales in the showroom,” according to Jeffrey Cassady of the Daytona Beach NEWS-JOURNAL. When Danica Patrick won pole position for the Daytona 500 “in her Chevrole ...

Tags: Marketing and Sponsorship, NASCAR, General Motors, Toyota, Ford Motor Co.

Marketplace Roundup

BROADCASTING & CABLE’s George Winslow noted the co-presenting sponsors for NCAA March Madness Live “are NCAA Corporate Champions AT&T, Capital One and Coke Zero.” Buick, Capital One and Coke Zero “will sponsor the NCAA March Madness Live iOS app for Apple devices, w ...

Tags: Marketing and Sponsorship

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