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Nathan's Famous Signs Two-Year Deal To Become First-Ever Official Hot Dog Of MLB

Published in SportsBusiness Daily on 03 / 28 / 17

Nathan’s Famous has signed a two-year sponsorship agreement with MLB, making the brand the league’s first-ever official hot dog and placing the MLB logo on Nathan’s retail packaging. Other activations include a consumer sweepstakes to win a trip to the '17 All-Star Game in Miami, ...

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Tags: Marketing and Sponsorship, MLB

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