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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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Super Bowl Auto Ads Feature Women, Humor

Super Bowl XLVII auto advertisers “will be featuring womanly curves and revving up humor to promote their big-ticket machines” instead of showing "cars hugging curves,” according to Petrecca & Woodyard of USA TODAY. A Kia ad for the Sorento SX Limited crossover SUV “shows ...

Tags: Marketing and Sponsorship

Assessing Armstrong, Te'o Crisis Management

With the recent controversies surrounding disgraced cyclist Lance Armstrong and Notre Dame LB Manti Te'o, THE DAILY reached out to PR professionals for their take on how each athlete handled their respective image crisis. Former White House Communications Dir Kevin Sullivan, VMW Communications Owner ...

Tags: Marketing and Sponsorship

Earnhardt Still Looking For Sponsors

NASCAR driver Dale Earnhardt Jr. "needs a sponsor for 13 of the 38 Sprint Cup races this year," according to Jeff Gluck of USA TODAY. That includes "two non-points events." PepsiCo reduced its involvement with Earnhardt's No. 88 Chevy in October, "leaving a sponsorship void that has yet to be fill ...

Tags: NASCAR, Marketing and Sponsorship

Penske Re-Ups With Shell-Pennzoil

Shell-Pennzoil signed a five-year extension with Penske Racing yesterday that takes its 33-race sponsorship of the No. 22 NASCAR Sprint Cup car through '18. Financial terms of the deal were not available. Shell’s deal with Penske was not up until the end of '13, but Shell NASCAR Dir Heidi Mass ...

Tags: NASCAR, Marketing and Sponsorship, Shell Oil, Pennzoil, Hertz

Canadian Tire Ups Its Sports Marketing Spend

Canadian Tire has announced “one of the largest sets of sports partnerships ever undertaken in the country,” signaling a “huge marketing bet to position itself as Canada’s retailer,” according to Susan Krashinsky of the GLOBE & MAIL. The company yesterday announced ...

Tags: Marketing and Sponsorship

IMG Wins WVU Multimedia Rights

IMG College has won the multimedia rights to West Virginia Univ., one of the few remaining schools that had managed and marketed its rights in-house. Terms of the deal were not available. IMG College, which owns the rights to more than 80 universities across the country, is working through the final ...

Tags: IMG, Marketing and Sponsorship

49ers QB Files To Trademark "Kaepernicking"

49ers QB Colin Kaepernick “applied to trademark” the term “Kaepernicking” on Jan. 14, just two days after his breakthrough win against the Packers in the NFL playoffs, according to Eric Branch of the S.F. CHRONICLE. The trademark filing “indicates Kaepernick intend ...

Tags: Marketing and Sponsorship, San Francisco 49ers

Marketplace Roundup

GOLF.com's Mike Walker reported Luke Donald yesterday announced a contract extension "with his longtime sponsor Mizuno." Terms of the deal were not disclosed. Donald "tested the waters with other equipment companies before deciding to stay at Mizuno, which he's been playing since his college days at ...

Tags: Marketing and Sponsorship

Coke Unveils '13 Super Bowl Spot

Coca-Cola hopes to build on its strong showing in last year's Super Bowl with a ’13 ad that gets fans involved via social media and allows them to vote on a commercial to debut immediately following this year’s game. The company yesterday debuted its 60-second “Mirage” sp ...

Tags: Marketing and Sponsorship, Coca-Cola, NFL

Should Super Bowl Ads Be Released Early?

The big debate surrounding this year's Super Bowl is “should advertisers release their commercials early,” according to Meg James of the L.A. TIMES. During the last two years, a “growing number of Super Bowl advertisers have unveiled their spots several days before the big g ...

Tags: Marketing and Sponsorship, NFL

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