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NHL, Bridgestone Agree To Five-Year Renewal Of North American Sponsorship Deal

Published in SportsBusiness Daily on 07 / 30 / 15

The NHL has signed a five-year North American renewal with Bridgestone, which will keep the tire maker as the title sponsor of the Winter Classic as well as the official tire of the NHL. Financial terms of the deal were not disclosed. In addition to the continuation of its Winter Classic deal, Bridg...

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Tags: Marketing and Sponsorship, NHL, Bridgestone

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