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Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

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Tags: Marketing and Sponsorship

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01/13/12
Marketplace Roundup

Golf Channel’s Whit Watson reported the PGA Tour is "close to signing an extension with FedEx to continue sponsoring the season-long points race and the year-end bonus pool." Also, a new title sponsor "for what is now the Nationwide Tour may also be announced soon with car maker Hyun ...

Tags: Marketing and Sponsorship, UFC, Baltimore Ravens

01/12/12
Tebow Voted America's Favorite Active Athlete

The ESPN Sports Poll found that Broncos QB Tim Tebow during the month of December became the 11th person to top the list of America’s favorite professional athletes since the poll launched in '94 -- and the fastest to make it to No. 1. Three percent of respondents ages 12+ said that ...

Tags: Marketing and Sponsorship

01/12/12
Pure Michigan Signs On For NSCS Race At MIS

Michigan's tourism promotion arm yesterday announced a three-year $4.2M deal "to sponsor the Aug. 19 NASCAR Sprint Cup race at Michigan International Speedway,” according to Doug Guthrie of the DETROIT NEWS. The new deal “puts the Pure Michigan name on NASCAR's well publicized ...

Tags: Marketing and Sponsorship, NASCAR, IndyCar

01/12/12
Sierra Club Sponsors First Sporting Event

The Sierra Club, a national environmental group whose goal is to move the nation “away from using coal in favor of renewable forms of energy,” will sponsor Kentucky's men's basketball game against Arkansas on Jan. 17, according to Bill Estep of the LEXINGTON HERALD-LEADER. The organizat ...

Tags: Basketball, Marketing and Sponsorship

01/12/12
NFL Cracks Down On Counterfeit Merchandise Sales

There is a “burgeoning problem for the NFL: counterfeit merchandise sold from look-alike websites based in China,” according to a front-page piece by Gus Sentementes of the Baltimore SUN. The NFL in the past year has “filed a pair of lawsuits targeting 80 operators, mostly based in ...

Tags: Marketing and Sponsorship, NFL

01/12/12
Reebok To Highlight CrossFit Workout In Ad

Reebok during Sunday's Giants-Packers playoff game on Fox will debut its "first global marketing campaign featuring CrossFit," a type of workout that combines "sprinting, gymnastics, powerlifting, kettlebell training, weightlifting, rowing, and medicine ball training, among other activities," accord ...

Tags: Marketing and Sponsorship, Reebok

01/12/12
Verlander Promotes Video Game On "Conan"

Tigers P Justin Verlander appeared on TBS’ “Conan” last night in part to promote the upcoming release of 2K Sports’ “MLB 2K12” and the game’s new “Perfect Game Challenge.” 2K Sports for the third year will award $1M to a user that throws a perfec ...

Tags: Marketing and Sponsorship

01/12/12
NBA Names Heat Retailer Of The Year

The NBA has named the Heat as its '11 Team Retailer of the Year. The award came at the league's annual team licensing show in Las Vegas, held in conjunction with the current Sports Licensing and Tailgate Show. The Heat were named the first three-time winner of the award, having also won in '03 and ' ...

Tags: Marketing and Sponsorship, Miami Heat

01/12/12
Marketplace Roundup

In Green Bay, Thomas Rozwadowski noted State Farm is “offering Wisconsin residents a chance to win dinner for themselves and two friends” with Packers QB Aaron Rodgers. The grand prize also includes a "Rodgers-signed State Farm championship belt and a trip for two to see the Packers play ...

Tags: Marketing and Sponsorship

01/11/12
Jockey Trying To Capitalize On Tebow-Mania

Broncos QB Tim Tebow appears “shirtless in an advertisement for the Jockey 'Sport' underwear collection” on the company's website that contains the header, "Playoffs. It's Tebow Time," according to Michael McCarthy of USA TODAY. The image first appeared on Jockey’s websit ...

Tags: Marketing and Sponsorship

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