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CBS Still Finishing Up Super Bowl Ad Sales In Effort To Score Big Last-Minute Payoff

Published in SportsBusiness Daily on 02 / 05 / 16

CBS is still talking to marketers about 30-second spots in Super Bowl 50 and "might not finish those talks until hours before kickoff," according to Jason Lynch of ADWEEK. The last-minute strategy is part of CBS President & CEO Les Moonves' plan to "wring the most money out of the netw...

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Tags: CBS, Super Bowl, NFL, Marketing and Sponsorship

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