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Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

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Tags: Marketing and Sponsorship, Golf

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Marketplace Roundup

In California, Larry Bohannan writes "there was never any question about the long-term viability" of the PGA Tour event in Palm Springs. It was "more a matter of getting a sponsor who was comfortable with playing in the desert and what the local tournament offered in terms of client hospitality oppo ...

Tags: Marketing and Sponsorship

CareerBuilder To Title Sponsor Palm Springs Stop

The PGA Tour "has signed job site CareerBuilder to replace Humana as title sponsor of the former Humana Challenge," according to Lombardo & Lefton of SPORTSBUSINESS JOURNAL. The deal "is a six-year agreement." A source said that the company "is paying" around $7M a year. The tourname ...

Tags: Marketing and Sponsorship, PGA Tour

Indy 500 Seeking Presenting Sponsor

Hulman & Co. CEO Mark Miles this past weekend said he thinks the Verizon IndyCar Series will "have a presenting sponsor of the Indianapolis 500" by next year, according to Tony DiZinno of NBCSPORTS.com. Miles said, "There’s a few prospects. But it could very well be a new company to come i ...

Tags: Marketing and Sponsorship, IndyCar

Shaw Inks Presenting Sponsorship For Grey Cup

New CFL Commissioner Jeffrey Orridge on Friday unveiled Shaw Communications "as the first-ever presenting sponsor of the Grey Cup," according to the CP. Orridge: "It’s about elevating and strengthening the Grey Cup." Financial details of the partnership "weren’t divulged." But the C ...

Tags: Marketing and Sponsorship, CFL

SpongeBob Race Proves To Be Hit For NASCAR

Kansas Speedway for this past weekend's NASCAR Sprint Cup Series SpongeBob SquarePants 400 "transformed into Bikini Bottom, the fictional town where Nickelodeon’s beloved absorbent, yellow and porous character ... lives in a pineapple under the sea," according to Tod Palmer of the K.C. STAR.&n ...

Tags: NASCAR, Marketing and Sponsorship, Nickelodeon

Brady's Brand Could Be In Jeopardy

Patriots QB Tom Brady currently "faces the first major public relations crisis of his career," with the "TB12" brand that has "made him millions in endorsement income" possibly in trouble following the release of the Wells Report, according to Bob Hohler of the BOSTON GLOBE. Marketing and media agen ...

Tags: Marketing and Sponsorship

Discover Renews U.S. NHL Sponsorship

The NHL has renewed its multiyear U.S. deal with Discover. The company will remain the official credit card and official payment service provider of the NHL and for all U.S.-based events through '19. Cardmembers will continue to receive discounts at Shop.NHL.com, the NHL store in N.Y. and NHL GameCe ...

Tags: Marketing and Sponsorship, NHL

Marketplace Roundup

In Newark, Christopher Baxter noted the U.S. Department of Defense has paid $5.4M "in taxpayer money to 14 NFL teams across the country, including $377,500 to the Jets, with the bulk spent by the National Guard." The payments coincide with "caps on military spending" imposed by Congress and the pres ...

Tags: Marketing and Sponsorship

Tom Brady Unlikely To Lose Sponsors

The Wells Report released yesterday on the "Deflategate" scandal will leave Patriots QB Tom Brady "scrambling temporarily to recover his endorsement footing," according to sports marketing experts cited by Jordan Graham of the BOSTON HERALD. Baker Street Advertising Senior VP & Exec Creativ ...

Tags: Marketing and Sponsorship, NFL, New England Patriots

Nickelodeon Rolls Out SpongeBob Race Merch

Nickelodeon today is unveiling a merchandise collection on NASCAR’s official online store  around this Saturday’s Sprint Cup Series SpongeBob SquarePants 400. The merchandise, which ranges in price online from $19.95 to $49.95, will also be available trackside at Kansas Speedway, w ...

Tags: Marketing and Sponsorship, NASCAR

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