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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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Callaway CEO: Opportunity To Gain Sales Momentum

Callaway Golf President & CEO Chip Brewer said with the golf equipment industry recovering from some struggles due to the down economy several years ago, there now is an "opportunity for Callaway ... to regain past momentum." Brewer, speaking on Bloomberg TV's "Bloomberg Bottom Line"&n ...

Tags: TaylorMade Golf, Callaway Golf, Marketing and Sponsorship

NBA Players Embracing "Geek Chic" Fashion

Several NBA players, including Thunder F Kevin Durant, Knicks F Amar'e Stoudemire and Heat G Dwyane Wade, have adopted the "geek chic" fashion style, and the "professorial, downright dorktastic African-American NBA stars are defying the expectation that they wear an intimidating hood facade," accord ...

Tags: Marketing and Sponsorship

Casio To Sponsor Red Bull Signature Series

NBC's Alli Sports and Red Bull Media House signed Casio G'zOne to be the first sponsor of the Red Bull Signature Series. The mobile device will be the official handset and presenting sponsor of five Red Bull Signature Series broadcasts: X Fighters USA (May 26), Wake Open (July 14), X Fighters Spain ...

Tags: Marketing and Sponsorship

P&G Giving Visa Gift Cards To Olympic Moms

Proctor & Gamble today announced it will give a $1,000 Visa card to each mother of approximately 800 U.S. Olympic athletes to help the defray the costs of their travel to the London Games. The $800,000 gift is part of the “Thank You, Mom” campaign that P&G launched worldwide last ...

Tags: Marketing and Sponsorship, Procter and Gamble

CBS Draws Higher Price For SEC Football Ads

CBS Sports “has kicked off its college football sales early, getting substantial price increases" for its schedule of SEC games, according to Jon Lafayette of BROADCASTING & CABLE. The net’s SEC package “has a limited number of high-rated games with top-ranked teams a ...

Tags: Marketing and Sponsorship, CBS

Mizzou Rolls Out $400,000 Ad Campaign

The Univ. of Missouri is in the middle of a $400,000 advertising campaign "to celebrate the school’s impending move to the Southeastern Conference," according to Terez Paylor of the K.C. STAR. The school  placed 16 billboards within the new SEC footprint of Georgia, Texas, Florida, Tenne ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Electronic Arts yesterday disclosed that it had "set aside $27 million for a ‘potential settlement of an ongoing’ lawsuit.” In L.A., Alex Pham noted EA did not identify the suit, "but the most likely case involves one lodged by former National Football League players whose lik ...

Tags: Marketing and Sponsorship

COC Launches New Ad Campaign

The Canadian Olympic Committee today is launching a new television ad campaign that “will showcase the journey of Canada’s Olympians, and, if all goes well, boost brand equity for big corporate sponsors such as BCE Inc., Hudson’s Bay Co. and RBC Dominion Securities Inc.,” ...

Tags: Marketing and Sponsorship, Olympics

Reebok Re-Signs Manning Brothers

Reebok has “re-signed longtime endorsers Eli and Peyton Manning, the strongest evidence yet that while its brand will no longer be seen on NFL fields, the company isn’t abandoning marketing around the league,” according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. T ...

Tags: Marketing and Sponsorship, Reebok

Man City Inks Nike Kit Deal

EPL club Manchester City has "cashed in on their emergence as a football powerhouse by striking a six-year kit deal with Nike," according to Mark Ogden of the London TELEGRAPH. Terms of the deal were not disclosed, but it could earn the team up to US$19.4M a year. The club "had secured a 10-year dea ...

Tags: Marketing and Sponsorship, English Premier League, Nike

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