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Serena Williams Becomes Latest Athlete To Showcase Intel's Tech Performance In New Ad

Published in SportsBusiness Daily on 04 / 25 / 17

Serena Williams in a new spot for Intel becomes the latest athlete to showcase the brand's "tech performance by associating it with athletic performance," according to Christine Birkner of ADWEEK. Williams and longtime Intel spokesperson Jim Parsons "appear in Intel’s latest spot" fro...

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Tags: Marketing and Sponsorship, Intel Corp.

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EA Using New Ad Product To Tout Sponsors

This year will be "something of a coming-out party for EA’s budding in-game advertising business," as the videogame maker has "quietly introduced EA Engagement Ads, a new ad product designed to help brands weave their messages into console and mobile video games in a way that won’t ...

Tags: Marketing and Sponsorship, EA Sports, NFL

NBC Sells Out Of Super Bowl Ad Inventory

NBC has officially sold out of advertising inventory for Sunday’s Super Bowl XLIX, with a little over 70 total units being purchased. NBC Sports Exec VP/Sales & Sales Marketing Seth Winter called it a “very satisfying day,” as the net was able to maintain its reported $4.5M a ...

Tags: Marketing and Sponsorship, NBC, Super Bowl

P&G Brings Back "Like A Girl" For Super Bowl

Procter & Gamble's Always brand will "run a 60-second version of its lauded 'Like A Girl' ad during Super Bowl XLIX on Sunday," according to Alexander Coolidge of the CINCINNATI ENQUIRER. Launched last summer online, the original three-minute ad "struck a chord and won awards for its explor ...

Tags: Marketing and Sponsorship

Pepsi Going All In On Super Bowl

A "giant crop circle" in the form of Pepsi's logo "appeared in fields around Phoenix this week, the first in a series of strange desert sightings expected in Arizona in the days leading up to Sunday’s Super Bowl," according to Emily Steel of the N.Y. TIMES. The stunt is the work of Pepsi, ...

Tags: PepsiCo, Marketing and Sponsorship

Lynch's Hat To Be Reviewed By NFL

The NFL after the Super Bowl will review if the hat that Seahawks RB Marshawn Lynch wore during Tuesday's Media Day, which "bears his 'Beast Mode' logo, was permissible," according to sources cited by Schefter & Rovell of ESPN.com. If the NFL "rules that Lynch used media day to promote a brand t ...

Tags: Marketing and Sponsorship, NFL

Reebok Rolling Out New Fitness Campaign

Reebok is "prepping a new global brand push called 'Be More Human' that explores the role of fitness in people's lives," according to Ashley Rodriguez of AD AGE. The campaign, Reebok's "largest in a decade," kicks off with a 60-second spot called "Freak Show" that airs during NBC's Super Bowl X ...

Tags: Marketing and Sponsorship, Reebok

Becks Reflects On Career As Product Endorser

David Beckham appeared on ABC’s “Jimmy Kimmel Live” last night and reflected on his career as a product endorser while promoting his personalized brand of Haig Whisky. The spirits company recently released its Haig Club line, and Beckham said, “They wanted to bring a new sing ...

Tags: Marketing and Sponsorship

Bubba Wallace Turns To Maverick Carter

The AP's Steve Reed reported Roush Fenway Racing has turned to Cavaliers F LeBron James’ agent Maverick Carter to "help in the marketing" of African-American driver Darrell "Bubba" Wallace, who recently signed to "compete full-time in the NASCAR Xfinity Series this year. The organization is "s ...

Tags: Marketing and Sponsorship

GoDaddy Pulls Super Bowl Puppy Spot

The GoDaddy ad slated to run during Super Bowl XLIX "created so much outrage when it was previewed online" yesterday the company "decided hours later that it would not air," according to Ryan Parker of the L.A. TIMES. GoDaddy "was set to air a 30-second spot called 'Journey Home,' which follows ...

Tags: Marketing and Sponsorship, GoDaddy

Sprint Joins Roster Of NBC Super Bowl Advertisers

Sprint "announced this morning on Twitter it will run an ad during the third quarter of the Super Bowl, making it the second carrier slated to advertise in the game during a charged period in the wireless industry," according to Mark Bergen of AD AGE. Competitor T-Mobile yesterday announced it will ...

Tags: Super Bowl, Marketing and Sponsorship

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