Featured Story

Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

Read More

Tags: Marketing and Sponsorship, New Balance

More Stories

12/05/14
Snickers Returning To Super Bowl

Snickers plans to advertise during NBC's Super Bowl XLIX telecast with a spot in its ongoing "You're Not You When You're Hungry" campaign. That campaign debuted in '10 during Super Bowl XLIV, but Snickers has not run an ad during the game since '11. The Mars brand is an official NFL sponsor. The 30- ...

Tags: Marketing and Sponsorship, Super Bowl

12/05/14
Bud Light Rolls Out Broncos-Themed Ad

The latest NFL-themed ad in A-B’s “Up for Whatever’’ campaign debuts this weekend. The creative shows a diehard Broncos fan drinking Bud Light at a stadium parking-lot tailgate before a game. He then finds himself whisked onto the field, where he receives a game ball de ...

Tags: Marketing and Sponsorship, Anheuser Busch, NFL, Denver Broncos

12/05/14
NFLPI Expanding With College-Themed Products

NFL Players Inc., the licensing and marketing arm of the NFLPA, on Thursday announced it is expanding its business of co-branded merchandise featuring active NFLers and their colleges. Efforts include a new ecommerce initiative with Fanatics and a new agency relationship with The Brandr Group. These ...

Tags: Marketing and Sponsorship, NFL

12/05/14
Marketplace Roundup

The PGA Tour, Waste Management and tournament hosts The Thunderbirds on Thursday announced a 10-year title sponsorship extension around the winter PGA Tour event in Arizona. The new deal takes effect when the original agreement expires following the '15 Waste Management Phoenix Open, to be held Jan. ...

Tags: Marketing and Sponsorship

12/04/14
Cubs, Wintrust Financial Ink Long-Term Deal

The Cubs have signed a long-term partnership with Rosemont, Ill.-based Wintrust Financial Corp., a deal that makes the bank the Cubs' fifth Legacy Partner, joining Anheuser-Busch, Under Armour, ATI Physical Therapy, and Starwood Hotels & Resorts. Two key elements of the deal, which will last at ...

Tags: Marketing and Sponsorship, MLB, Chicago Cubs

12/04/14
UFC Fighters Weigh Impact Of Reebok Deal

Reebok yesterday signed a $70M partnership with the UFC , and the "resulting uncertainty is fueling speculation across the industry, as fighters and managers and the brands that have paid them over the years all grope for answers, and attempt to steady themselves in unsteady times," according to Be ...

Tags: Marketing and Sponsorship, UFC

12/04/14
Nike Unveils Kyrie Irving Signature Shoe

Nike Basketball for the first time in six years "has a new signature athlete," with the unveiling of Cavaliers G Kyrie Irving's new "KYRIE 1" shoe last night at a press conference in N.Y., according to Matt Dollinger of SI.com. Irving "became the latest player to join the exclusive club," ...

Tags: Marketing and Sponsorship, Nike, NBA

12/04/14
Beckham, Fuller Sign Deal With Global Brands

David Beckham and his business partner, XIX Entertainment Founder Simon Fuller, "have signed a deal with Hong Kong-listed Global Brands Group to push brand Beckham into new products -- and bring in other celebrities on similar terms," according to a front-page piece by Jennifer Hughes of the FI ...

Tags: Marketing and Sponsorship

12/03/14
Source: UFC's Reebok Deal Worth $70M

Reebok will "become the exclusive apparel outfitter" for UFC fighters, with a six-year deal worth around $70M, according to a source cited by Mark La Monica of NEWSDAY. Starting next July, all UFC fighters "will be wearing Reebok gear during fight week and inside the Octagon." Fighters "will be give ...

Tags: Marketing and Sponsorship, Reebok, UFC

12/03/14
DailyMVP Launches First Tom Brady Video

Fantasy sports site DailyMVP today breaks its first ad with Patriots QB Tom Brady, in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug