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Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

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Tags: Marketing and Sponsorship, New Balance

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Snickers Returning To Super Bowl

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Tags: Marketing and Sponsorship, Super Bowl

Bud Light Rolls Out Broncos-Themed Ad

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Tags: Marketing and Sponsorship, Anheuser Busch, NFL, Denver Broncos

NFLPI Expanding With College-Themed Products

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Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

The PGA Tour, Waste Management and tournament hosts The Thunderbirds on Thursday announced a 10-year title sponsorship extension around the winter PGA Tour event in Arizona. The new deal takes effect when the original agreement expires following the '15 Waste Management Phoenix Open, to be held Jan. ...

Tags: Marketing and Sponsorship

Cubs, Wintrust Financial Ink Long-Term Deal

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Tags: Marketing and Sponsorship, MLB, Chicago Cubs

UFC Fighters Weigh Impact Of Reebok Deal

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Tags: Marketing and Sponsorship, UFC

Nike Unveils Kyrie Irving Signature Shoe

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Tags: Marketing and Sponsorship, Nike, NBA

Beckham, Fuller Sign Deal With Global Brands

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Tags: Marketing and Sponsorship

Source: UFC's Reebok Deal Worth $70M

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Tags: Marketing and Sponsorship, Reebok, UFC

DailyMVP Launches First Tom Brady Video

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Tags: Marketing and Sponsorship

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