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Budweiser, MLB Debut Limited Edition Team Cans For Start Of Baseball Season

Published in SportsBusiness Daily on 03 / 23 / 17

Budweiser and MLB teamed up with local artists to "create one-of-a-kind team cans for the start of the baseball season," according to Christine Birkner of ADWEEK. For the past few years, Bud Light’s team cans for the NFL , which featured a minimalist design with each team’s logo, "...

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Tags: Marketing and Sponsorship, Anheuser Busch, MLB

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Reebok Stands Behind Jones After Positive Test

Reebok is "standing by UFC light-heavyweight champ Jon Jones as he heads to rehab after being flagged for cocaine in a recent drug test," according to Steven Marrocco of MMA JUNKIE. Reebok, which last month  signed Jones to an endorsement deal , in a statement yesterday said, "We commend J ...

Tags: Marketing and Sponsorship, Reebok, UFC

Jerry Jones Opening Payment Solutions Company

Cowboys Owner Jerry Jones is "opening up a new affiliated company" of the team called Blue Star Payment Solutions in partnership with Bank of America Merchant Services, according to Candace Carlisle of the DALLAS BUSINESS JOURNAL. Jones' nephew, Jerry Mooty, will serve as president of the North Tex ...

Tags: Marketing and Sponsorship, NFL, Dallas Cowboys

Hunter Mahan Signs With Ace Hardware

Golfer Hunter Mahan has signed a "multiyear endorsement deal" with Ace Hardware, becoming the "first active pro athlete to be sponsored" by the 91-year-old company, according to Michael McCarthy of CNBC.com. As part of the deal, Mahan "will add Ace's logo to his golf apparel." He also "fil ...

Tags: Marketing and Sponsorship, Golf, Ace Hardware

New York Life To Sponsor ACC Tournament

New York Life has signed a three-year deal to be the title sponsor of the ACC men’s basketball tournament beginning with this year's event at the Greensboro Coliseum. The agreement between New York Life, the ACC, ESPN and Raycom Sports also includes the '16 event at Verizon Center and the '17 ...

Tags: Marketing and Sponsorship, ACC

Marketplace Roundup

In Denver, Heather Draper noted passengers at Denver Int’l Airport are “now being greeted on the passenger train” by messages from Broncos DE DeMarcus Ware and U.S. skier Lindsey Vonn promoting their sports. Ware’s "United in Orange" message will “play while the team is ...

Tags: Marketing and Sponsorship

Miami To Switch From Nike To Adidas

The Univ. of Miami "will announce a multi-year, multimillion-dollar branding deal with Adidas on Thursday, the latest marquee move in the arms race between shoe companies," according to Matt Porter of the PALM BEACH POST. UM "was the first college to sign an all-sports contract when it partnered wit ...

Tags: Marketing and Sponsorship, Adidas, ACC

Nike Unveils Uniforms For CFP Championship

Ohio State "will wear a traditional scarlet and gray" uniform combination for next week's CFP National Championship, while Oregon is "wearing white helmets with silver wings, white jerseys and gray pants," according to Andrew Greif of the Portland OREGONIAN. Nike said that OSU's jerseys are "su ...

Tags: Marketing and Sponsorship, Nike

Super Bowl Advertiser Plans Revealed

TurboTax "will make its second Super Bowl appearance" with a 60-second spot created by Wieden + Kennedy, Portland, that "will air during the game's first quarter" on Feb. 1, according to Ashley Rodriguez of AD AGE. TurboTax "made its first Super Bowl appearance last year with a 60-second commercial ...

Tags: Marketing and Sponsorship, Super Bowl

Roc Nation Sports Counts 11 Sponsors For Fight

Related stories : Jay-Z Launches Sports Management Firm, Signs Yankees' Cano Athletes See Roc Nation Sports As Way To Enhance Their Image Fast Company Ranks Roc Nation Among Sports Innovation Leaders Roc Nation Sports Continues To Shake Up Industry Roc Nati ...

Tags: Marketing and Sponsorship, Roc Nation Sports

Marketplace Roundup

FORBES' Darren Heitner reported golfer Billy Horschel has "signed an agreement to become brand ambassador" of Connecticut-based Arccos Golf. The company "provides a GPS stat tracking platform allowing golfers to better evaluate their game." Horschel will be "prominently featured in Arccos’ mar ...

Tags: Marketing and Sponsorship

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