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NHL, Bridgestone Agree To Five-Year Renewal Of North American Sponsorship Deal

Published in SportsBusiness Daily on 07 / 30 / 15

The NHL has signed a five-year North American renewal with Bridgestone, which will keep the tire maker as the title sponsor of the Winter Classic as well as the official tire of the NHL. Financial terms of the deal were not disclosed. In addition to the continuation of its Winter Classic deal, Bridg...

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Tags: Marketing and Sponsorship, NHL, Bridgestone

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EA, Amazon Team On "Madden" Promo

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Tags: Marketing and Sponsorship, EA Sports

NBC Already 75% Sold Out For Sochi Games

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Tags: Marketing and Sponsorship, NBC

Mayweather Tops SI's Fortunate 50 List

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Tags: Marketing and Sponsorship

Ortiz Selling Bats To Benefit Bombing Victims

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Tags: Marketing and Sponsorship, Boston Red Sox

SHR Signs Deal With State Water Heaters

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Tags: Marketing and Sponsorship

Shaq Signs Deal With Arizona Beverage

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Tags: Marketing and Sponsorship

Sherwin-Williams' NASCAR Deal Begins Today

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Tags: Marketing and Sponsorship, NASCAR

Motocross Team Pushes Sponsor Categories

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Tags: Marketing and Sponsorship, Motorsports

Wiggins Talked To KU About Shoe Affiliation

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Tags: Marketing and Sponsorship, Nike, Adidas

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