Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
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Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
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Winter Olympians' Marketing Appeal Remains Strong
Watch one of White's recent spots for BFGoodrich U.S. skier Lindsey Vonn is “one of a handful of U.S. Olympians from last year's Vancouver Games bucking” the notion that Olympic athletes “enjoy a brief moment in the spotlight before returning to toil in an ...
Cable Sports Continues To Draw Advertisers
Data from ESPN, News Corp. and Turner Broadcasting indicates that "advertisers are clamoring to play with cable sports," according to CABLEFAX DAILY. Walt Disney Co. last night said that ESPN's ad revenue "swelled 34% last quarter on notable demand for NFL programming." Even without the newly acquir ...
Keller Again Requests Unions Speak In EA Case
Sam Keller, a former college football QB suing Electronic Arts and the NCAA for allegedly using his image in video games without his permission, told a California appeals court in a filing yesterday that it was “critical” for the major sports unions to be given time to argue at the oral ar ...
Nets Hire Branding Firm For Brooklyn Move
The Nets have hired N.Y.-based branding firm Translation "to help 'position' the move" from Newark to Brooklyn in '12, according to Rich Thomaselli of AD AGE. The company is "charged with speaking to a variety of constituencies surrounding the Nets' move from New Jersey, including potential new seas ...
Ferrari To Use Full Name Of F1 Car
Ferrari will "use the full name of its 'Ferrari F150th Italia' Formula One car from now on" after Ford sued the automaker over the use of "F150," according to Seetharaman & Meadows of REUTERS. Ford yesterday filed a complaint in the U.S. District Court in Detroit claiming Ferrari's F150 logo "wa ...
NSF Hands Out ADchievement Awards
Attendees at last week’s National Sports Forum selected the winners of the 8th Annual NSF ADchievement Awards, recognizing the best sports-themed advertising. More than 700 senior-level execs from throughout the sports industry were in attendance at the NSF in Louisville this year, where a ...
Webster Bank Partners With Ray Allen
Watch Webster Bank's new spot featuring Ray Allen Connecticut-based Webster Bank today announced a marketing partnership with Celtics G Ray Allen through August '12. Financial terms were not available for the deal, under which Webster gains full marketing and endors ...
FC Barcelona Moving UNICEF Off Front Of Jerseys
FC Barcelona VP Javier Faus yesterday said that the La Liga club plans to "drop the UNICEF logo from the front of their first-team shirts from July and replace it with the name of their new Qatari sponsor," according to Iain Rogers of REUTERS. Barcelona is "one of the few clubs in world soccer not t ...
Tags: Marketing and Sponsorship, Soccer
"Lombardi" Producers Will Promote Packers' Win
The producers of the Broadway play "Lombardi" are "hoping for a halo effect at the box office" from the Packers' Super Bowl XLV victory, "ordering championship T-shirts to display at the theater, inviting Packers players to see the show, and planning a springtime media campaign linking the play" to ...
Tags: Football, Green Bay Packers, Marketing and Sponsorship
Boston Teams Reap Benefits Of Lottery Tickets
Sales of instant lottery tickets that bear a Red Sox, Patriots, Celtics or Bruins logo “account for more than half of $763 million that has been spent on 51 licensed team-based lottery games now in retail stores across the country,” according to David Broughton of SPORTSBUSINESS JOURNAL. The lottery ...
Tags: NFL, MLB, NBA, NHL, Marketing and Sponsorship
