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Verizon Ending IndyCar Entitlement After '18; Search For New Partner To Start Immediately

Published in SportsBusiness Daily on 10 / 23 / 17

Verizon has chosen not to renew its IndyCar entitlement deal that ends after next season, series CEO Mark Miles confirmed on Friday, making the telecom carrier a lame-duck partner for '18. Verizon’s deal is worth around $10M annually and started in ’14 after it replaced apparel company I...

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Tags: Marketing and Sponsorship, IndyCar, Verizon

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MLB, MasterCard Brings Apple Pay To ASG

MLBAM, with the aid of league sponsor MasterCard, will have the Apple Pay mobile payment system available at Great American Ball Park and the Duke Energy Convention Center for next week’s All-Star Game activities in Cincinnati. Continuing a broader initiative that began during last season&rsqu ...

Tags: MLB, Marketing and Sponsorship

Mars Promotes Crispy M&Ms With Busch Videos

Riding the trend of brands using longer-format creative, Mars’ M&M’s brand today unveiled a new digitally based video series that plays off of the NASCAR-themed movie “Days of Thunder” and the driver it sponsors, Kyle Busch. The video series, which was shot a few mon ...

Tags: Marketing and Sponsorship, NASCAR

Camping World May Title Independence Bowl

Camping World Chair & CEO Marcus Lemonis over the weekend tweeted that his company would serve as the "new title sponsor" of the Independence Bowl, according to Roy Lang III of the SHREVEPORT TIMES. Bowl game Exec Dir Missy Setters would not confirm that, saying only officials "hope to have an a ...

Tags: Marketing and Sponsorship

Gas South Continues As Braves' Official Partner

The Braves yesterday announced that Cobb EMC subsidiary Gas South "will remain the team’s official natural gas partner when SunTrust Park opens" in '17, according to Ricky Leroux of the MARIETTA DAILY JOURNAL. Gas South "will have its logo on a 75-foot 'Bring the Heat' LED board in SunTrust Pa ...

Tags: Marketing and Sponsorship, Atlanta Braves

Snapchat Runs World Cup Story Without Sponsor

Learn more about Snapchat Snapchat on Monday "ran a cleverly-produced compilation of videos from users attending the Women’s World Cup in Canada on Sunday," but the footage, "which ran in Snapchat Stories, didn't have an advertising partner," according to Mike Shields of the WA ...

Tags: Marketing and Sponsorship

Bankrupt Company Reneges On VCU Deal

Richmond-based Health Diagnostic Laboratory’s "high-profile sponsorship" of VCU is over after the school and company, which filed for Chapter 11 bankruptcy protection last month, confirmed that HDL "can no longer make its annual payments" on what was a 10-year, $4M deal, according to Jacob Gei ...

Tags: Marketing and Sponsorship

MLB.TV On JetBlue's In-Flight Wireless Package

MLBAM has struck a deal with JetBlue to be a featured partner on the airline’s Fly-Fi in-flight wireless service. The alignment will offer Fly-Fi customers flying within the U.S. free access to the MLB.TV out-of-market streaming package, in essence representing complimentary one-day subscripti ...

Tags: Marketing and Sponsorship, MLBAM

Boomer Esiason Reaches Out to Sponsors

Westwood One radio host Boomer Esiason "in a bid to get advertisers to consider adding" the station "to their media diets ... has Fed-Exed personalized letters to 30 NFL sponsors," a roster that includes the likes of A-B InBev, Gatorade, Hyundai, Pepsi, Visa and Xbox, according to Anthony Crupi of A ...

Tags: Marketing and Sponsorship, Westwood One

Marketplace Roundup

The Hawks yesterday formally announced an exclusive alliance with FanDuel. The partnership will provide fantasy players with opportunities to receive VIP hospitality experiences during Hawks home games and will also grant FanDuel prime marketing space at Philips Arena. The deal includes the appear ...

Tags: Marketing and Sponsorship

John Deere, PGA Tour Event Re-Up Though '23

Deere & Co. yesterday announced it had "agreed to a seven-year extension" of its title sponsorship of the annual PGA Tour stop in the Quad-Cities, meaning the John Deere Classic will remain on the schedule through '23, according to Matt Coss of the QUAD-CITY TIMES. John Deere has been the t ...

Tags: Marketing and Sponsorship, John Deere, PGA Tour

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