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Team USA To Don "Breezy" Ralph Lauren Garb At Opening Ceremony, Marking Shift From '12

Published in SportsBusiness Daily on 07 / 29 / 16

The Rio Games Opening Ceremony is next Friday, and Team USA will be "decked in Ralph Lauren sportswear, from white denim jeans tapered at the ankle and patriotic T-shirts to Polo Pony-emblazoned navy blazers and red, white and blue striped boat shoes," according to Andrea Mandell of USA TODAY. ...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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06/06/14
Chrome Reportedly Draws $500,000 From Sponsors

California Chrome enters the Belmont Stakes Saturday sporting sponsorship deals with Skechers and Breathe Right "worth $500,000 each," according to Richard Morgan of the N.Y. POST. A source said that the agreements "make the 3-year-old colt the first horse ever to get two such endorsements before a ...

Tags: Marketing and Sponsorship, Horse Racing, Skechers

06/06/14
BNP Paribas Sanctions Could Hurt Tennis

BNP Paribas, France’s largest bank, faces a potential $10B fine from the U.S. gov't for conducting business with Iran and other sanctioned nations, which "raises questions about whether BNP will cut back on dispensable expenses such as its sponsorships of sports," according to Rossingh &a ...

Tags: Marketing and Sponsorship

06/06/14
Some Colleges Not Selling Star Player Jerseys

Several colleges have “decided not to sell football jerseys with star players' digits on them this upcoming season” because they are “worried about the ramifications of selling the numbers tied to student-athletes,” according to sources cited by Darren Rovell of ESPN.com. Sou ...

Tags: Marketing and Sponsorship

06/06/14
Marketplace Roundup

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Tags: Marketing and Sponsorship

06/05/14
Breathe Right To Co-Sponsor Belmont Stakes

GlaxoSmithKline’s Breathe Right nasal strip brand is “announcing plans to not only be a co-sponsor” of Saturday's Belmont Stakes, but to “hand out at least 50,000 of its nasal strips to adult fans attending the race,” according to Bruce Horovitz of USA TODAY. These are ...

Tags: Marketing and Sponsorship, Horse Racing, GlaxoSmithKline

06/05/14
FIFA World Cup Flush With Blue-Chip Marketers

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Tags: FIFA World Cup, Marketing and Sponsorship

06/05/14
Players Liking Adidas '14 WC Ball Better Than '10

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Tags: FIFA World Cup, Marketing and Sponsorship, Soccer

06/05/14
Dempsey Tops MLS Jersey Sales

Sounders F Clint Dempsey has the best-selling jersey on MLSgear.com and MLSGearCanada.ca since the beginning of the '14 season. Dempsey moved to the front after signing with the Sounders last August and is joined on the list by eight other players that will compete in the FIFA World Cup. Galax ...

Tags: Marketing and Sponsorship, MLS

06/05/14
"Madden" To Feature Kaepernick's Tattoos

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Tags: EA Sports, Marketing and Sponsorship

06/05/14
49ers' Davis Speaks About Fantex IPO

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Tags: Marketing and Sponsorship, Fantex

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