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Posey Inks Endorsement Deal With BodyArmor SuperDrink, Invests In Company05 / 20 / 13MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted... |
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NFL Gives EA A Break On Licensing Deal
The NFL "has restructured its lucrative licensing and sponsorship contract with Electronic Arts to account for the sport's uncertain future, significantly reducing the video game maker's contractual obligations next season but adding a year to the deal," according to sources cited by Daniel Kaplan o ...
Corso, Fowler, Herbstreit Have Deals With Nike
Erin Andrews is "not the only ESPN personality" or member of its "College GameDay" team with a shoe sponsorship, as Chris Fowler, Lee Corso and Kirk Herbstreit all "have deals with Nike," according to Richard Sandomir of the N.Y. TIMES. Corso described the Nike relationship as a "joint arrangement t ...
Tags: ESPN, Marketing and Sponsorship
Social Networking: NBA Creates Facebook Game
The NBA is “introducing a social video game on Facebook this week” called "NBA Legend," which allows users to “create an avatar, join an NBA basketball team, and follow a simulated career,” according to Joshua Brustein of the N. Y. TIMES. Players “will not control the dribbling and shooting, bu ...
Tags: NBA, Marketing and Sponsorship
Unions Not Arguing In Keller/EA Case
The major sports unions will not argue today in front of the Ninth Circuit Court of Appeals on behalf of former college football QB Sam Keller in his lawsuit against Electronic Arts after their attorney suddenly pulled out of the case. The sports unions -- the NFLPA, MLBPA, NBPA, NHLPA and MLSP ...
Marketplace Roundup
MARKETING magazine’s John Reynolds reports tennis player Andy Murray is “set to overhaul his portfolio of commercial partners, following the departure of long-standing sponsor Highland Spring.” Murray had been “sponsored by the Scottish water brand” since ‘06. A source said that Murray is “aiming to ...
Under Armour Signs Newton To Record Deal
Under Armour has signed former Auburn QB Cam Newton to a shoe and apparel deal that sources indicate "will be the largest deal ever given to an incoming NFL rookie," according to Darren Rovell of CNBC. Terms of the deal were not disclosed, but sources said that it will surpass the $1M per year "adid ...
NCAA Signs Unilever Deal; State Farm Out
Unilever is “in and State Farm is out of the NCAA’s corporate partner program in a flurry of activity a month before the start" of the NCAA men's basketball tournament, according to Michael Smith of SPORTSBUSINESS JOURNAL. Unilever provides the NCAA “another giant consumer packaged goods company cap ...
Tags: Marketing and Sponsorship, NCAA, State Farm Insurance Cos., Unilever, CBS
Marketplace Roundup
In Toronto, Dana Flavelle noted “apart from a handful of high-profile athletes,” such as freestyle skier Alex Bilodeau, figure skater Joannie Rochette and speedskater Clara Hughes, few Canadian medal winners “have landed lucrative endorsement deals since the closing ceremonies in Vancouver last Febr ...
Denny Hamlin Signs With Jordan Brand
NASCAR driver Denny Hamlin has "struck a deal with Nike's Jordan Brand for the 2011 season," according to Darren Rovell of CNBC.com. The brand's Jumpman logo "will appear on Hamlin's uniform belt, back, shoulders and racing gloves" as part of the deal. Sources said that Hamlin, whose primary Sprint ...
Tags: Marketing and Sponsorship, Nike, Motorsports
Buick To Be Sponsor Of Tourney Postgame Show
Buick has “signed on as the presenting sponsor of a new March Madness postgame show to air on truTV and TBS,” according to Anthony Crupi of MEDIAWEEK. Buick is sponsoring 13 episodes of a half-hour show titled “Inside March Madness Presented by Buick.” The program “tips off on Tuesday, March 15 on t ...
Tags: Buick, Marketing and Sponsorship, NCAA, Basketball
