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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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TMS President Defends NRA Sponsorship

The NRA yesterday formally agreed to a title sponsorship deal with Texas Motor Speedway to make the April 13 NASCAR Sprint Cup Series race the NRA 500, and both parties "cast their plans as a marketing deal, wholly unrelated to the acrimonious gun debate," according to Sabin & Jeffers of the D ...

Tags: Marketing and Sponsorship, NASCAR

Oregon State Unveils New Uniforms, Logo

Nike yesterday unveiled new Oregon State uniforms and logos that “stayed true to OSU’s tradition, while adding to the look of the uniforms,” according to Cliff Kirkpatrick of the Corvallis GAZETTE-TIMES. The biggest change is a “more sleek, fierce appearance” to the Bea ...

Tags: Marketing and Sponsorship, Nike

Li-Ning Debuts "Way Of Wade" Campaign

Li-Ning in the last two weeks has “begun the rollout of the initial phase of its ‘Way of Wade’ campaign” featuring Heat G Dwyane Wade, according to Abe Sauer of BRANDCHANNEL.com. Li-Ning Brand Initiatives Dir Brian Cupps said that “this portion of Li-Ning's strateg ...

Tags: Marketing and Sponsorship, Li Ning

Flyers Repaint Part Of Bryzgalov's Star Wars Mask

The Flyers last week posted images of G Ilya Bryzgalov's new Star Wars mask "featuring the legendary characters of Yoda, Darth Vader, and R2D2," but Star Wars fans were "a bit unhappy that Yoda was seemingly rocking a red light saber, traditionally a symbol of the Sith Lords," according to Enrico Ca ...

Tags: Marketing and Sponsorship, Philadelphia Flyers

"Golf Boys" Latest Music Video Debuts

The Golf Boys -- which features PGA Tour players Ben Crane, Rickie Fowler, Hunter Mahan and Bubba Watson -- yesterday released the latest song and music video called "2.Oh.” The follow-up to the '11 release "Oh Oh Oh" was written by singer/songwriter Mat Kearney with Aware Recor ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

Marketplace Roundup

Time Warner Cable has signed a multiyear sponsorship with the Univ. of Kentucky, highlighting the football and men's basketball programs. Per the agreement, TWC will serve as an official sponsor of Univ. of Kentucky athletics across its core video, high speed data, Wi-Fi and home phone products and ...

Tags: Marketing and Sponsorship

NRA To Title Sponsor Cup Race At TMS

The NRA finalized a deal with Texas Motor Speedway to become the title sponsor of the track's April 13 Sprint Cup race. The agreement will result in NASCAR holding its first NRA-branded Sprint Cup race. Financial terms were unavailable. Sprint Cup sponsorships typically sell in the high-six figure t ...

Tags: Marketing and Sponsorship, NASCAR

Las Vegas Tourism To Advertise In MLB Parks

The Las Vegas Convention & Visitors Authority this MLB season will put up "ads luring tourists for a Las Vegas vacation" with signage at Dodger Stadium, Wrigley Field, Rangers Ballpark in Arlington and Citi Field, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. R&R Partners Exec ...

Tags: Marketing and Sponsorship

New Era, MLB Introduce New Line Of Caps

New Era has introduced "a line of fitted caps for spring training that the company says are 40 percent lighter than traditional on-field caps and are designed to allow perspiration to evaporate faster, keeping players cooler," according to Ken Belson of the N.Y. TIMES. New Era and MLB said that earl ...

Tags: Marketing and Sponsorship, New Era, MLB

Nike CEO Discusses New Kids Program

Nike on Thursday announced that it would donate $50M "toward a 'Let's Move Schools' program, which seeks to increase physical activity among America's youth," and ESPN.com's Darren Rovell conducted a Q&A with Nike CEO Mark Parker on the topic as well as other issues involving the company. Below ...

Tags: Nike, Marketing and Sponsorship

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