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Nike Drops Suit Against Boris Berian, Allowing Him To Sign With New Balance

Published in SportsBusiness Daily on 06 / 24 / 16

Nike has "dropped its controversial lawsuit against American runner Boris Berian," according to Jeff Manning of the Portland OREGONIAN. A day after saying in federal court that it "would suffer 'irreparable harm' if it allowed Berian to leave Nike and go instead to New Balance, Nike without elaborat...

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Tags: Marketing and Sponsorship, Nike, New Balance

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Marketplace Roundup

In Houston, Joy Sewing noted Basketball HOFer Hakeem Olajuwon "has teamed up with Etonic to re-issue" his '84 "Akeem the Dream" signature sneakers. The limited-edition collection ($75-120 each pair) will "be available in June." Olajuwon also will "collaborate with Etonic to develop a Brand Drea ...

Tags: Marketing and Sponsorship

Mandalay Bay Ends Clippers Sponsorship

Clippers Owner Donald Sterling's lifetime ban from the NBA was "not enough for Mandalay Bay to maintain its business relationship with the team," according to Steve Carp of the LAS VEGAS REVIEW-JOURNAL. The hotel-casino had "signage at Clippers home games at Staples Center and also advertised on the ...

Tags: Marketing and Sponsorship, Los Angeles Clippers, Mandalay Sports Entertainment, NBA

Ortiz, Dunkin' Donuts Sign Deal

Red Sox DH David Ortiz and Dunkin’ Donuts “are teaming up” for a new sponsorship agreement, which will see Ortiz "appear in radio and TV commercials and on the brand’s social media channels promoting iced coffee and other beverages," according to Taryn Luna of the BOSTON GLOB ...

Tags: Marketing and Sponsorship, MLB, Dunkin Donuts

U.S. Opens Featuring Three Logos

The 18-day “sales extravaganza” at Pinehurst No. 2 for the men’s and women’s U.S. Opens this June will “feature three logos,” according to Doug Ferguson of the AP. The men's logo is the ''Golf Lad'' character hugging the U.S. Open trophy, while the women's logo & ...

Tags: Marketing and Sponsorship, USGA, Golf

Marketplace Roundup

In N.Y., David Gelles noted Columbia Sportswear will see yoga gear maker Prana Living join its “stable of sports apparel brands” in a $190M deal with San Diego-based investment firm Steelpoint Capital Partners. Prana “operates five of its own stores and sells through other retaile ...

Tags: Marketing and Sponsorship

Clippers' Sponsors Leave In Droves

Fifteen Clippers advertisers since yesterday have "terminated or suspended their sponsorship" in the wake of racist comments allegedly made by team Owner Donald Sterling, although most "expressed their continued support for the team's players, coaches and fans," according to a front-page piece ...

Tags: Marketing and Sponsorship, Los Angeles Clippers, NBA

Lucas Oil, NHRA Extend Partnership

See the Listing for LUCAS OIL PRODUCTS Lucas Oil Products signed a multiyear extension with the NHRA to remain one of the drag racing sanctioning body's cornerstone sponsors. The partnership includes sponsorship of the NHRA Lucas Oil Drag Racing Series, title sponsorship of the Lucas Oil N ...

Tags: Marketing and Sponsorship, NHRA, Lucas Oil

Torre Stars In Ad Campaign For CohnReznick

MLB Exec VP/Baseball Operations Joe Torre stars in a new multimillion-dollar ad campaign for accounting firm CohnReznick that is "designed to convey the firm’s expertise helping clients navigate and succeed in today’s changing business landscape," according to Tanya Irwin of MARKETING ...

Tags: Marketing and Sponsorship

Fantex' Vernon Davis Stock Rises Day One

Shares of the tracking stock tied to 49ers TE Vernon Davis yesterday "rose as much as $2 to reach $12 on the first day of trading," as 390 shares were traded as of late afternoon, according to Eric Young of the SILICON VALLEY BUSINESS JOURNAL.The trading took place "on an exchange operated by Fantex ...

Tags: Fantex, San Francisco 49ers, Marketing and Sponsorship

CarMax Ending Clippers Deal; State Farm Next?

CarMax has announced that "after 9 seasons, it will end its sponsorship" of the Clippers, according to ESPN's Darren Rovell. A statement from the company indicated that racist comments allegedly made by Clippers Owner Donald Sterling in an audiotape obtained by TMZ are "completely unaccept ...

Tags: Marketing and Sponsorship, Los Angeles Clippers

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