Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
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Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
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Sponsors Activate Around NBA All-Star Weekend
NBA sponsors are “offering a mix of special experiences and the ability for fans to be more closely involved” at this weekend’s All-Star activities in L.A., according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. Among the new activations, American Express is “back as a sponsor after a five ...
Tags: Marketing and Sponsorship, NBA, Basketball, Kia Motors, State Farm Insurance Cos., American Express
PNC, Reds Extend Partnership
The Reds today announced “a five-year extension of PNC Bank’s sponsorship of the team through the 2015 season,” according to Alexander Coolidge of the CINCINNATI ENQUIRER. Financial terms were not disclosed. Reds Owner Bob Castellini and PNC Regional President Kay Geiger said that they are “exp ...
Tags: Marketing and Sponsorship, Cincinnati Reds, PNC Bank Corp.
Lawmaker Wants Military Dollars Out Of NASCAR
U.S. Rep. Betty McCollum (D-Minn.) has “introduced an amendment to a 2011 budget bill to ban the military from sponsoring NASCAR teams,” according to Dustin Long of the Norfolk VIRGINIAN-PILOT. Military branches have been affiliated with NASCAR teams “for years, believing it helped recruiting.” The ...
Nilsson Aims To Grow Adidas In North America
Nilsson says adidas will continue to focus on young consumers adidas is "expected to introduce a major global marketing campaign in March," and "assisting in that effort" is Patrik Nilsson, the brand's North American President, according to Allan Brettman of the Portland OREGON ...
Tags: Adidas, Marketing and Sponsorship
Marketplace Roundup
ESPN VP/Communications Mike Soltys said that the company "will revise its guidelines for on-air talent contracting with advertisers." ESPN's stance follows a report that "College GameDay" host Chris Fowler and analysts Lee Corso and Kirk Herbstreit "have endorsement deals with Nike " that ESPN had ...
Coca-Cola Extends Global NBA Deal Through '14
The NBA and Coca-Cola Co. today announced a multiyear extension of their global marketing partnership that dates back to '86. The Sprite brand, which has been the official soft drink of the NBA in the U.S. since '94, now will be Coca-Cola's lead brand associated with the league globally. Sprite will ...
Tags: NBA, Basketball, Coca-Cola, Marketing and Sponsorship
NASCAR Signs Licensing Deal With Wal-Mart
NASCAR has signed a licensing agreement with Wal-Mart that will enable the world's largest retailer to source apparel, home goods and other products bearing NASCAR, driver and team imagery and marks. The deal, which is expected to be announced soon, is Wal-Mart's first licensing agreement with a maj ...
Tags: Marketing and Sponsorship, NASCAR, Wal-Mart
NFL Gives EA A Break On Licensing Deal
The NFL "has restructured its lucrative licensing and sponsorship contract with Electronic Arts to account for the sport's uncertain future, significantly reducing the video game maker's contractual obligations next season but adding a year to the deal," according to sources cited by Daniel Kaplan o ...
Corso, Fowler, Herbstreit Have Deals With Nike
Erin Andrews is "not the only ESPN personality" or member of its "College GameDay" team with a shoe sponsorship, as Chris Fowler, Lee Corso and Kirk Herbstreit all "have deals with Nike," according to Richard Sandomir of the N.Y. TIMES. Corso described the Nike relationship as a "joint arrangement t ...
Tags: ESPN, Marketing and Sponsorship
Social Networking: NBA Creates Facebook Game
The NBA is “introducing a social video game on Facebook this week” called "NBA Legend," which allows users to “create an avatar, join an NBA basketball team, and follow a simulated career,” according to Joshua Brustein of the N. Y. TIMES. Players “will not control the dribbling and shooting, bu ...
Tags: NBA, Marketing and Sponsorship
