Featured Story

Dr Pepper Bringing Back Fictional Vendor Larry Culpepper For College Football Campaign

Published in SportsBusiness Daily on 08 / 30 / 16

Dr Pepper for the third straight year will use fictional concessions vendor Larry Culpepper as the face of its "annual college football pitch, anchoring a multi-platform ad campaign" across national TV, social media and print, according to Anthony Crupi of AD AGE. The character will be "featured in ...

Read More

Tags: Marketing and Sponsorship, Dr Pepper Snapple Group

More Stories

Marketplace Roundup

The '18 Pyeongchang Olympic Organizing Committee yesterday signed South Korea-based telecom company KT Corp. as its "first domestic sponsor." The AP noted this comes after "months of concerns that Pyeongchang had yet to secure a domestic sponsor, nearly three years after being awarded" the Winter Ga ...

Tags: Marketing and Sponsorship

Big World Cup Merch Sales On Fanatics.com

As interest in FIFA World Cup has heated up in the U.S. over the past few weeks, so has the country's appetite for World Cup licensed merchandise. Online retailer Fanatics.com reports that 10 times as much Team USA gear was sold on its site in the first two weeks of this World Cup compared to the '1 ...

Tags: Marketing and Sponsorship, FIFA World Cup

Sony Drops Miami ATP/WTA Event

Learn more about Sony Corp. of America Sony is out after eight years as the title sponsor of Miami's joint ATP/WTA tournament, the third largest tennis event in the U.S. Tournament Senior VP/Marketing & TV Wendy Elkin in an e-mail wrote, “Sony has opted out of their title r ...

Tags: Marketing and Sponsorship, Sony, ATP, WTA, Fila

Wheaties Launches Cover Athlete Contest

General Mills' Wheaties brand beginning today will "try to tap into three affinities of younger consumers -- working out, technology and nontraditional sports -- while offering a prize rooted in its heritage: a chance to appear nationally on the Wheaties box," according to Stuart Elliott of the N.Y. ...

Tags: Marketing and Sponsorship, General Mills

Robredo, Venus Among Wimbledon's Best Dressed

Wimbledon is the tennis season's "only Grand Slam event where predominantly white threads win out," according to Jonathan Scott of TENNIS magazine, who assessed "the best- and worst-dressed on court" at the tournament. Tommy Robredo has been the best-dressed male player, as his Sergio Tacchini attir ...

Tags: Wimbledon, Marketing and Sponsorship, Nike, Adidas

Marketplace Roundup

The WALL STREET JOURNAL's Steven Perlberg cites YouGov BrandIndex data as showing that Pepsi, Sony and Coca-Cola have "seen a brand bump thanks to World Cup-related advertising." Meanwhile, McDonald's "has dropped in YouGov's 'buzz score,' which asks interviewees whether they have heard someth ...

Tags: Marketing and Sponsorship

Manziel Films First Commercial As Pro

Browns QB Johnny Manziel spent yesterday afternoon "filming his first commercial as a pro," providing endorsement for Collection Auto Group in a deal arranged by LRMR Management Founder Maverick Carter, who is Heat F LeBron James' childhood friend, according to Mary Kay Cabot of the Cleveland ...

Tags: Cleveland Browns, Marketing and Sponsorship, NFL

JGR Extends Dollar General Deal

Joe Gibbs Racing has "announced a contract extension" for NASCAR Sprint Cup Series driver Matt Kenseth and Dollar General's "expanded sponsorship of his No. 20 Toyota Camry," according to Gary Graves of the AP. The retail chain will "sponsor the car for 30 races" in '15 including the season-opening ...

Tags: Marketing and Sponsorship, NASCAR

Tiger Woods Planning Supplement Line

Tiger Woods, who recently signed a multiyear endorsement deal with dietary supplement company MusclePharm , has “turned his attention to the negativity surrounding supplement use,” with plans for his own "line of products, including liquids and bars similar to those routinely consumed b ...

Tags: Marketing and Sponsorship

Lucas Oil Extends Pro Motocross Sponsorship

Lucas Oil has “signed a five-year extension of its title sponsorship of the Pro Motocross Championship, which is managed by NBC Sports,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Financial terms of the deal were not available. Lucas Oil has “sponsored the series since&rd ...

Tags: Marketing and Sponsorship, Lucas Oil, Motorsports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug