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Published in SportsBusiness Daily on 01 / 30 / 15

Jets House, the NFL team's official Super Bowl week hospitality venue, opens in midtown Manhattan. It will operate through Sunday. Richmond County Savings Bank will unveil an extension of its naming-rights deal for the Single-A New York-Penn League Staten Island Yankees' ballpark in St. George. T...

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Tebow Application To Trademark "Tebowing" Accepted

The U.S. Patent & Trademark Office has accepted an application from Jets QB Tim Tebow to trademark “Tebowing, his signature prayer,” according to Brian Lewis of the N.Y. POST. The application was “filed by Tebow’s marketing arm, XV Enterprises Limited; although he insists ...

Tags: Marketing and Sponsorship

Ion Camera Company Signs Athlete Deals

Ion, a new video camera company and a competitor of GoPro, has signed a handful of snowboarders and skiers to endorsement deals. The company signed agreements with snowboarders Eric Jackson and Eero Ettala, as well as Bronze-medal winning U.S. snowboarder Scotty Lago. It also signed an endorsement d ...

Tags: Marketing and Sponsorship, Action Sports

Marketplace Roundup

In Ireland, Brian Keogh reported speculation has grown that golfer Rory McIlroy "could be in line to sign a massive deal with Nike when his current contract with Titleist/Footjoy expires at the end of the year." The deal "could be worth" up to $250M over 10 years. Tiger Woods remains the "undisputed ...

Tags: Marketing and Sponsorship

Go Daddy: Deal With Danica "Valued Asset"

Go Daddy on Thursday said that NASCAR driver Danica Patrick “remains a ‘valued asset’ and is far from being in limbo” as a company endorser, according to Brant James of ESPNW. Go Daddy CMO Barb Rechterman said that Patrick “still has a strong relationship and a future ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Cycling Sponsor Rabobank Leaving Sport

The professional cycling world is "reeling" following an announcement that "giant Dutch sponsors Rabobank are to withdraw from the sport as a direct consequence" of the USADA's Lance Armstrong report and its contents, according to Brendan Gallagher of the London TELEGRAPH. The Netherlands-based bank ...

Tags: Marketing and Sponsorship

Aerosmith, Kravitz Join Pepsi Campaign

Pepsi on Friday unveiled two more musical acts as part of its campaign to have rock stars write anthems for seven NFL teams. Aerosmith has released an anthem titled “Legendary Child -- Patriots Anthem” for the Patriots, and Lenny Kravitz is releasing “Like A Jet” for the Jets ...

Tags: Marketing and Sponsorship, PepsiCo

Colts Putting ChuckStrong Bracelets On Sale

The Colts on Friday will begin selling $2 orange ChuckStrong bracelets "through Colts Pro Shops at Circle Centre Mall and Lucas Oil Stadium" to raise money for leukemia research, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The team began the ChuckStrong initiative after ...

Tags: Marketing and Sponsorship, Indianapolis Colts

A-B, Trek, Other Sponsors Drop Armstrong

Anheuser-Busch, Trek BicycleCorp., energy drink maker FRS Co., energy foods maker Honey Stinger and Easton-Bell Sports Inc., which manufactures Giro helmets, yesterday joined the “stampede of marketers" cutting ties with cyclist Lance Armstrong, according to Albergotti, O’Connell & V ...

Tags: Marketing and Sponsorship

Ending Armstrong Deal Big Move For Nike

The move by Nike to drop its sponsorship of cyclist Lance Armstrong is a "defining moment in the Armstrong saga, as the corporation has a history of sticking with its athletes," according to William Fotheringham of the GUARDIAN. The company notably stuck with Tiger Woods "during his marital troubles ...

Tags: Marketing and Sponsorship, Nike

Bauer To Bid For NHL Jerseys In '16

With Reebok's NHL jersey licensing contract set to expire in '16, Bauer Performance Sports said that it “plans to be a contender," which could create “a David and Goliath contest” between the two companies, according to Dana Flavelle of the TORONTO STAR. adidas subsidiary Reeb ...

Tags: Marketing and Sponsorship, NHL, Reebok, Bauer Inc.

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