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Williams' Grand Slam Quest Bringing In New U.S. Open Advertisers For ESPN

Published in SportsBusiness Daily on 08 / 31 / 15

The U.S. Open, which starts today, has become a "must-buy for advertisers looking to reach one of the most affluent audiences outside of golf," but "in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix," accord...

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Tags: Marketing and Sponsorship, USTA

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NFL Will Not Promote Obamacare

NFL VP/Communications Brian McCarthy on Friday in an e-mail wrote that the league "has 'no plans' to work with the Obama administration in educating the public about the president's controversial health care reform," commonly referred to as Obamacare, according to Ashley Killough of CNN.com. McCarth ...

Tags: NFL, Marketing and Sponsorship

EA Sports Inks ManU's Hernandez

EA Sports on Friday announced that it has signed EPL club Manchester United F Javier "Chicharito" Hernandez to a multiyear endorsement deal that will see him make his debut on the cover of "FIFA 14" in Mexico, and on one of two covers in the U.S. Hernandez will appear wearing the Mexican national te ...

Tags: EA Sports, Marketing and Sponsorship

Golfers Up Their Fashion Game

In a “crowded and competitive marketplace, on-course fashion decisions are more carefully orchestrated than ever before” for pro golfers as companies that “supply the clothes tell the pros not just what to wear but when to wear it,” according to Chelsea Janes of the WASHINGTO ...

Tags: Marketing and Sponsorship, Golf, TaylorMade Golf

Marketplace Roundup

Appalachian State Univ. on Thursday unveiled new Nike football uniforms that feature five combinations: black jerseys/black pants; white jerseys/white pants; black jerseys/white pants; white jerseys/black pants; and an alternate grey jersey with black pants. The grey alternate jerseys will be auctio ...

Tags: Marketing and Sponsorship, NCAA

Nike Spot Stars Durant In Pick-Up Game Draft

The newest Nike commercial features Thunder F Kevin Durant as the “No. 1 pick of the Seat Pleasant 2:35 p.m. draft” after he is in a “hot, sweaty gym in Maryland, waiting to be drafted for a five-on-five pick-up game,” according to Dan Carson of BLEACHER REPORT. The ad fe ...

Tags: Marketing and Sponsorship, Nike, Oklahoma City Thunder

EPL's Swansea City Get New Shirt Sponsor

EPL club Swansea City will kick off the ’13-14 season “with a new kit sponsored by Chinese finance company Goldenway,” and the $3.05M deal (all figures U.S.) is the “biggest in the club’s history,” according to Chris Wathan of WALESONLINE.co.uk. The Hong Kong-bas ...

Tags: Marketing and Sponsorship, English Premier League, Nike, Adidas

Marketplace Roundup

In Boston, Donna Goodison reports Puma on Thursday “became the latest company to announce it was ending its endorsement deal” with former Patriots TE Aaron Hernandez. Puma announced a “two-year deal with Hernandez in April and said he would be a face of its men’s training cat ...

Tags: Marketing and Sponsorship

Grocer H-E-B Extends Spurs Deal

The Spurs and execs from San Antonio-based supermarket H-E-B plan to announce a deal next week that will “secure H-E-B's place as the main sponsor" of the team for the next five years, according to Neal Morton of the SAN ANTONIO EXPRESS-NEWS. H-E-B will also sponsor the other franchises un ...

Tags: Marketing and Sponsorship, San Antonio Spurs

Panini Signs 12 Top NBA Draft Prospects

Panini America has signed a dozen likely first-round picks in tonight's NBA Draft. New to the fold for the league’s exclusive trading-card rightsholder are potential No. 1 overall pick, Kentucky C Nerlens Noel, along with fellow top prospects Kansas G Ben McLemore, Georgetown F Otto Porter Jr. ...

Tags: Marketing and Sponsorship, Panini, NBA

NASCAR Slots To Appear Nationwide

Bally Technologies is “rolling out its NASCAR slot machines throughout the U.S. starting this week,” according to Howard Stutz of the LAS VEGAS REVIEW-JOURNAL. The games were “unveiled last fall at the Global Gaming Expo in Las Vegas and have been available only at casinos operated ...

Tags: Marketing and Sponsorship, NASCAR

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