Upcoming Conferences and Events

Featured Story

Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

Read More

Tags: Marketing and Sponsorship, USOC, Comcast

More Stories

09/29/14
Lakers' Lin Pokes Fun At Ad Campaigns In New Spot

Lakers G Jeremy Lin has added another "tounge-in-cheek" YouTube clip, in which he is "pondering 'Lindorsements,'" according to Eric Pincus of the L.A. TIMES. Collaborating with Wang Fu Productions, Lin "parodies a number of popular advertising campaigns," including Clippers G Chris Paul's State ...

Tags: Marketing and Sponsorship, Los Angeles Lakers

09/26/14
Nike Leaving Snowboarding, Freeskiing Industry

Nike has confirmed it is "getting out of the snowboarding and freeskiing industry, just as its 2014-15 line of boots and outerwear is arriving in stores," according to Colin Bane of ESPN.com. Rumors about the move "had been circulating since the company's fiscal year 2014 results statement ...

Tags: Marketing and Sponsorship, Nike

09/26/14
Jeter Has Most Popular MLB Jersey

Yankees SS Derek Jeter has the most popular MLB jersey, based on sales of Majestic jerseys from MLB.com/shop since the All-Star break. Dodgers P Clayton Kershaw and Angels CF Mike Trout round out the top three, Meanwhile, a number of players make their first appearance in the top 20, including Oriol ...

Tags: Marketing and Sponsorship, MLB

09/26/14
Anderson: NFL Constantly Talking To Sponsors

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales exec inside the controversy.& ...

Tags: Marketing and Sponsorship, NFL

09/26/14
Penn State Grows Sponsorship Base

The new scoreboard at Beaver Stadium, as well as other new sponsorships, "has highlighted Penn State’s ability to grow after losing sponsorships because of the Jerry Sandusky child sexual abuse scandal," according to Mark Dent of the PITTSBURGH POST-GAZETTE. Penn State Sports Properties GM Dou ...

Tags: Marketing and Sponsorship

09/26/14
Johnnie Walker Sponsors Euro Ryder Cup Team

Johnnie Walker has "returned as a headline sponsor" for the European Ryder Cup team, 17 years since its last major Ryder Cup activation, according to Sebastian Joseph of MARKETING WEEK. In a "marked shift from its previous golf campaigns, the Scotch whisky has poured its budget into social media, vi ...

Tags: Marketing and Sponsorship, Ryder Cup

09/25/14
Chobani Re-Ups As USOC Sponsor

Chobani Greek Yogurt has renewed its sponsorship deal with the USOC, becoming the organization's first corporate patron to publicly extend its rights through the '20 Tokyo Games. The deal includes sampling rights and exclusivity in USOC’s "Road to Rio" experiential marketing campaign begi ...

Tags: Marketing and Sponsorship, USOC

09/25/14
NFL Advertisers Want Off Ravens, Vikings Games

In the wake of former Ravens RB Ray Rice's domestic violence case and allegations of child abuse against Vikings RB Adrian Peterson, some NFL advertisers have "requested their ads not appear during games" featuring either team, according to sources cited by Marisa Guthrie of the HOLLYWOOD REPORTER. ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens, Minnesota Vikings

09/25/14
Ford Canada Signs Five-Year Deal With MLSE

Maple Leaf Sports & Entertainment and Ford Canada have agreed to a new five-year sponsorship deal that includes the "naming rights to the square outside the Air Canada Centre," according to Susan Krashinsky of the GLOBE & MAIL. The name change from what is now known as Maple Leaf Square will ...

Tags: Marketing and Sponsorship, Maple Leaf Sports and Entertainment, Ford

09/25/14
Pirates Selling Celebration Champagne Bottles

The champagne bottles used by the Pirates Tuesday night to celebrate clinching their second consecutive playoff berth will "soon be up for sale to fans who want to own a piece of the celebration," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. Pirates Senior Dir of Communications Bri ...

Tags: Marketing and Sponsorship, Pittsburgh Pirates, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug