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Hitting The Reset Button: Irving Trade Presents Unique Situation For "NBA 2K" Cover

Published in SportsBusiness Daily on 08 / 23 / 17

Kyrie Irving's trade to the Celtics has left "NBA 2K18" with a cover athlete "pictured in a jersey of a team he no longer plays for ... less than a month away from hitting stores," according to Troy Smith of the Cleveland PLAIN DEALER. 2K Sports has yet to comment "on what it might do with it...

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Tags: Marketing and Sponsorship, NBA

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