Featured Story

Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

Read More

Tags: Marketing and Sponsorship, New Balance

More Stories

12/11/14
Bouchard's Nike Contract Nearing Expiration

Tennis player Genie Bouchard's contract with Nike is "about to expire," and it is going to be "challenging to engineer a bidding war for her services to drive the price up, never mind get the dollars" her new agents at WME/IMG feel she deserves, according to Stephanie Myles of YAHOO SPORTS CANADA. ...

Tags: Marketing and Sponsorship, Nike, IMG

12/11/14
Oyo Figurines A Hot Seller For NHL Jets

NHL Jets figurines made by Massachusetts-based toy manufacturer Oyo Sports "are flying off the shelves of the few stores that offer the limited edition toys," according to Doug Lunney of the WINNIPEG SUN. The toys "are similar to and compatible with Lego products." Local toy store Kite & Kaboodl ...

Tags: Marketing and Sponsorship, Winnipeg Jets, NHL

12/10/14
NBA Hires Translation To Handle Creative

The NBA has tapped N.Y.-based Translation "to handle creative after a review," according to Maureen Morrison of AD AGE. A league spokesperson "confirmed the win, calling the shop the 'primary agency' for creative." The spokesperson said that the "scope of the work, however, is yet to be determined." ...

Tags: NBA, Marketing and Sponsorship

12/10/14
Target Moves To Sponsor One IndyCar Entry

Target for its Chip Ganassi Racing deal "will go from two sponsored IndyCar entries to just one in 2015 as the retailer shifts spending to promoting its drivers," according to Jenna Fryer of the AP. Target in the Verizon IndyCar Series will now solely sponsor Scott Dixon's No. 9 car. It also sponsor ...

Tags: Target, NASCAR, IndyCar, Marketing and Sponsorship

12/10/14
Westbrook Stars In Latest Foot Locker Ad

Foot Locker and Jordan Brand have launched a new campaign titled "Ready To Fly" featuring Thunder G Russell Westbrook in a 60-second spot. The ad opens with Westbrook approaching an aspiring basketball star and taking him through a series of drills designed to help him make it big. Director Spik ...

Tags: Marketing and Sponsorship, Foot Locker

12/10/14
BTN Launching Branding Campaign

The Big Ten Network has launched a "new branding campaign aimed at all sports fans, not just alumni," as it looks to "tackle a national audience," according to Jon Lafayette of BROADCASTING & CABLE. The campaign " began as the conference's football season concluded ." BTN VP/Marketing Erin ...

Tags: Big Ten Network, Marketing and Sponsorship

12/10/14
DeVry Signs On As MiLB Partner

DeVry Education Group, "aiming to replicate the success it has seen" on a marketing partnership with the USOC , on Monday announced a three-year deal with MiLB that makes it the organization's "official education and career development partner," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. ...

Tags: Marketing and Sponsorship, MiLB

12/10/14
NJIT Enjoys Merchandise Boost After Michigan Win

Fans of Big Ten schools, including Ohio State and Michigan State, have “snapped up NJIT gear” following the school’s 72-70 win over Michigan in men’s basketball on Saturday “to rub the humiliating loss in the faces of their Wolverines-loving friends,” according to ...

Tags: Marketing and Sponsorship

12/10/14
Marketplace Roundup

The WALL STREET JOURNAL's Rachel Bachman notes in an era when many athletes "have become obsessed with nutrition," Packers QB Aaron Rodgers' routine of drinking grape or orange soda after every game "reveals a surprising truth: Many high-level athletes not only drink the occasional soda, they use it ...

Tags: Marketing and Sponsorship

12/09/14
ESPN To Sell Ads Via Web-Based Auction

ESPN will begin selling some ads for "SportsCenter" through "a Web-based auction," with 30-second spots airing "during telecasts on a giant video wall" on the show's new set, according to Shields & Marshall of the WALL STREET JOURNAL. The move is "among the most aggressive steps yet by a TV netw ...

Tags: Marketing and Sponsorship, ESPN

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug