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Cowboys' Dez Bryant Retains Top Spot On NFLPA Top 50 Sales List, Followed By Star QBs

Published in SportsBusiness Daily on 10 / 28 / 16

Cowboys WR Dez Bryant continues to hold the top spot on the NFLPA's Top 50 Player Sales List through Q2, based on total sales of all officially-licensed merchandise from March 1 through the start of the '16 season. Patriots QB Tom Brady follows him at No. 2, while Packers QB Aaron Rodgers, Seah...

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Tags: Marketing and Sponsorship, NFL

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Serves & Volleys

In N.Y., Filip Bondy writes tennis player Eugenie Bouchard "must be very, very careful" during the U.S. Open because her handlers "are dressing her in skin-tight tennis dresses that appear exceedingly uncomfortable in the baking sun of Flushing Meadows." Bouchard "is already the attractive face of w ...

Tags: Marketing and Sponsorship

McDonald's Preps Three Promos Around NFL Season

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF ...

Tags: Marketing and Sponsorship, NFL

Cowboys, Hublot Unveil Limited Edition Watches

The Cowboys yesterday announced a "partnership with Swiss watch brand Hublot to create three luxury timepieces," according to Michael Solomon of FORBES. Hublot has had "success designing watches" for several soccer teams, including Bundesliga club FC Bayern Munich and Ligue 1 club Paris Saint-Germai ...

Tags: Marketing and Sponsorship, Dallas Cowboys, NFL

U.S. Open Sponsors Go Digital With Activations

The U.S. Open began yesterday in N.Y., and several sponsors are reaching out to tennis fans through "on-site digital activations," according to Lauren Johnson of ADWEEK. Champagne producer Moët & Chandon's sponsorship "gives its long-term social #MoetMoment campaign a physical presence."&nb ...

Tags: USTA, Mercedes Benz, American Express, Marketing and Sponsorship

UA Alters Approach To Women's Activewear

Portland-based marketing agency Guidance Counsel over the past year has worked with Under Armour to "change its approach to women in the hopes of claiming a greater portion" of the $14.7B women's activewear market in the U.S., according to Allan Brettman of the Portland OREGONIAN. Guidance Counsel c ...

Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

In Chicago, Danny Ecker reported one local Dick's Sporting Goods location has sold "more than 4,500 yellow Jackie Robinson West 'Great Lakes Champions' T-shirts" since Aug. 10 in support of the LLWS U.S. Champions. All of the proceeds "will go directly to the JRW program," and at $20 a shirt, "that ...

Tags: Marketing and Sponsorship

Stan Wawrinka Re-Signs With Yonex

Yonex has agreed to re-sign tennis player Stan Wawrinka to a deal that is the "most lucrative contract in the Japanese company’s history," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. A source said that the agreement "covers sneakers, apparel and racket," stretches through '18 and wil ...

Tags: Marketing and Sponsorship, Yonex

H&M-Designed Wardrobe To Draw Attention

In N.Y., Ravi Ubha writes Tomas Berdych is "the only tennis player sponsored by the Swedish clothing retailer H&M," and eyes are "sure to dwell" on his chatter-generating wardrobe at this week's U.S. Open. But when asked about what he will be wearing, Berdych "was not giving everything away." He ...

Tags: Marketing and Sponsorship, USTA, ATP, WTA

Saints' Slap Ya Mama Red Zone Presence Dropped

Louisiana-based hot-sauce brand Slap Ya Mama "will no longer get to splash its logo on television during preseason games" when the Saints reach the red zone, according to Evan Woodbery of the New Orleans TIMES-PICAYUNE. Slap Ya Mama parent company Walker & Sons said that the move was made "in li ...

Tags: Marketing and Sponsorship, New Orleans Saints, Cox Communications

Ortho To Sponsor Biffle's RFR No. 16

Roush Fenway Racing on Friday announced a multiyear deal with home, lawn and garden pest control product company Ortho to serve as the primary sponsor of the No. 16 NASCAR Sprint Cup Series Ford driven by Greg Biffle. Ortho will debut on the No. 16 car during the Aug. 31 Oral-B 500 at Atlanta Motor ...

Tags: Marketing and Sponsorship, NASCAR

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