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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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Nike yesterday unveiled the new NFL uniforms at Steiner Studios in Brooklyn, and “with the exception of the Seattle Seahawks, every team escaped the event sartorially unscathed,” according to Mike Tanier of the N.Y. TIMES. It was “hard to tell the difference between the new uniform ...

Tags: Marketing and Sponsorship, NFL, Nike

04/04/12
Beckham Appears In New Burger King Ad

Burger King in its "biggest marketing push to date" is using celebrities like MLS Galaxy MF David Beckham, TV host Jay Leno and singers Mary J. Blige and Steven Tyler "to draw attention to its revamped menu,” according to Noreen O’Leary of ADWEEK. Beckham is featured in t ...

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04/04/12
P&G Announce U.S. Olympian Endorsers

Proctor & Gamble today released a list of 28 U.S. Olympic and Paralympic athletes who will be representing 13 of the company's brands in the months ahead. The list features athletes from an array of sports, including sprinter Allyson Felix, swimmer Ryan Lochte, gymnast Jordyn Wieber and taekwond ...

Tags: Marketing and Sponsorship, Procter and Gamble

04/04/12
BMW Installs 3D Video System For USATF

USOC sponsor BMW yesterday announced it had completed the installation of a 3D video system that can track U.S. track and field athletes' velocity and performance in the long jump. The automotive company’s technology division spent a year developing the technology and U.S. Gold Medal-winning d ...

Tags: Marketing and Sponsorship, BMW Inc., USOC

04/03/12
Nike Unveils New NFL Jerseys Today

Nike and the NFL today unveiled the new jerseys for the '12 season, and the majority of the talk seems to be about the Seahawks' uniforms. The SEATTLE TIMES' Danny O'Neil writes there is "feather trim involved," though it is "more subtle than you'd expect, part of the trim down the side of the pants ...

Tags: Marketing and Sponsorship, Nike

04/03/12
Adidas Designing Alternative Uni For Nebraska

Nebraska AD Tom Osborne confirmed that adidas, the school's apparel provider, is “designing an alternate uniform for one game next season,” according to Sam McKewon of the OMAHA WORLD-HERALD. Osborne said, “It would probably appeal to some of our recruits and some of our fans. Usua ...

Tags: Marketing and Sponsorship, Adidas

04/03/12
Sharapova Endorses Samsung

IMG agent Max Eisenbud said that his client, tennis player Maria Sharapova, has "signed a three-year sponsorship deal with Samsung Electronics Co.," according to Danielle Rossingh of BLOOMBERG NEWS. Eisenbud said that the deal "covers Sharapova's native Russia and the Commonwealth of Independent Sta ...

Tags: Marketing and Sponsorship

04/03/12
ESPN To Debut First Spanish TV Ad

ESPN tomorrow will launch the “ first Spanish television ad for the network’s signature news program,” according to Amy Chozick of the N.Y. TIMES. The ad, known as “Handshakes,” follows Yankees 2B Robinson Cano “as he makes his way around ESPN’s Bristol, Co ...

Tags: ESPN, Univision, Comcast Corp., NBC, Marketing and Sponsorship

04/03/12
Andrew Luck Signs Deal With Panini America

Panini America has signed former Stanford QB and likely top NFL Draft pick Andrew Luck to a trading-card deal. Luck's first trading card will be in Panini's Prestige release, the initial NFL cards for next season from any manufacturer. The cards are scheduled to hit retail in early June. Luck is exp ...

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04/03/12
Nationals Sign Several New Sponsors For Season

The Nationals have signed and renewed several sponsor agreements for the '12 season, extending the club's recent momentum from its increased on-field expectations to its off-field business as well. New partners include United Airlines, Papa John's, Cholula Hot Sauce, New Era, Toyota, Medstar Health, ...

Tags: Marketing and Sponsorship, Washington Nationals

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