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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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McCollum Pushing Forward Motorsports Bill
U.S. Rep. Betty McCollum (D-Minn.) Friday said that she "won't back away from her efforts" to "get rid of the Pentagon's sponsorships" for motorsports teams, according to a front-page piece by Barbara Barrett of the CHARLOTTE OBSERVER. McCollum "plans to file legislation to prohibit Pentagon sponso ...
Tags: Marketing and Sponsorship, NASCAR
Wheels & Deals
In Toronto, Dean McNulty reports GM Racing Dir Mark Kent "is not ruling out" that the Camaro "will be the new model Chevrolet is planning to enter in NASCAR" in '13. That is a "reversal of sorts from a decision to not enter the Camaro into the Nationwide series last season when Chrysler and Ford ent ...
Marketplace Roundup
Under Armour has signed former Univ. of Alabama WR Julio Jones to a multiyear endorsement deal. Jones, who is projected as a top-10 pick in the NFL Draft, will appear in an advertising and in-store campaign this year. He also will be featured in a TV spot and digital campaign for Under Armour's new ...
NBC Eyes $3.5M For 30-Second Super Bowl Ads
NBC has been "quietly testing whether it can command as much as $3.5 million for 30 seconds of commercial time during its broadcast of next year's Super Bowl, which would be a record-setting price for advertising in the gridiron classic," according to Brian Steinberg of AD AGE. NBC is "entertai ...
Tags: Marketing and Sponsorship, NBC, NFL
Kia Breaking Ad With Blake Griffin
Clippers F Blake Griffin’s dunk over a Kia Optima which won the Sprite Slam Dunk Contest last Saturday as part of the NBA’s All-Star Weekend will be incorporated into a TV ad breaking Friday on ESPN’s NBA doubleheader, as well as Friday's Clippers-Lakers broadcast on FS Prime Ticket ...
Tags: Kia Motors, Marketing and Sponsorship, Los Angeles Clippers
De Ferran Racing Closes For Lack Of Sponsorship
IndyCar team de Ferran Dragon Racing “closed operations Thursday because of a lack of sponsorship” after four years in operation, according to Curt Cavin of the INDIANAPOLIS STAR. Team co-Owner Gil de Ferran said, "I couldn't figure out an equation where there wasn't an ounce of uncertainty and fina ...
Myrtle Beach CVB Title Sponsoring NHRA Event
Charlotte Motor Speedway Thursday announced a sponsorship with the Myrtle Beach Area Convention & Visitors Bureau to title sponsor the NHRA Four-Wide Nationals this April. The deal, which sources valued in the mid-six figures annually, makes VisitMyrtleBeach.com the new title sponsor o ...
Tags: Marketing and Sponsorship, NHRA
Supply Low For Carmelo's Knicks Jersey
Modell's Sporting Goods CEO Mitch Modell yesterday said that it "likely will be 45 days before he has an adequate supply" of Carmelo Anthony's new No. 7 Knicks replica jersey, according to NEWSDAY. On the Knicks' online store, Anthony jerseys "can be pre-ordered but are not expected to ship until Ap ...
MLBPA Players Choice Includes Giants, Red Sox
The Giants and Red Sox will participate in the MLBPA Players Choice Signature Series merchandise collection for the first time this year. Now in its third year, the collaborative effort between the union and apparel licensee VF/Majestic involves players designing jerseys and T-shirts to th ...
Tags: Marketing and Sponsorship, MLB
Ovechkin Films Capital One Spot
A production crew working on Capital One commercials in the DC area yesterday filmed a spot with Capitals LW Alex Ovechkin "shooting pucks from the bank's roof," according to ARLNOW.com. The crew was "filming a Capital One Bank commercial" in Arlington, Va., yesterday morning, and then was seen "hea ...
