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Arms Race: Nike's Plans For NBA Jersey Designs Not Expected To Include Sleeves

Published in SportsBusiness Daily on 01 / 17 / 17

Nike is "expected to present its initial NBA jersey designs to retailers beginning this week" and "doesn’t plan to produce sleeved jerseys," according to Sara Germano of the WALL STREET JOURNAL. The style that was debuted by adidas in '13 "received mixed reviews from players and fans" ( ...

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Tags: Marketing and Sponsorship, NBA, Nike

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Digital Consulting Firm Omnigon Opens New Offices

Digital consulting firm Omnigon has opened new offices in L.A. and St. Petersburg, Russia, adding to its existing N.Y. HQ and locations in London; Toronto; and Kiev, Ukraine. The outfit has also acquired Touch Instinct, a Russian mobile development company, to further aid its international and mobil ...

Tags: Marketing and Sponsorship

Nike Launches LeBron Homecoming Spot

Nike on Thursday "launched a stirring advertisement" coinciding with the Cavaliers' season opener against the Knicks to celebrate LeBron James' "homecoming in Cleveland," according to Tom Withers of the AP. The two-minute, black-and-white ad titled "Together" opens with James "being introd ...

Tags: Cleveland Cavaliers, NBA, Marketing and Sponsorship

Chevy Takes Advantage Of MVP Presentation

Chevrolet continues to take advantage of the notoriety Zone Manager for K.C. Rikk Wilde gained from his presentation of the World Series MVP trophy Wednesday night , as the automaker runs full-page ads promoting its new Chevy Colorado in Friday's N.Y. Times, USA Today and K.C. Star that read, ...

Tags: Chevrolet, MLB, Marketing and Sponsorship

Rapids Sue Jersey Sponsor's Parent Company

The Rapids on Tuesday filed a lawsuit in U.S. District Court alleging that jersey sponsor Ciao Telecom's parent company Global Logistics Solutions "has failed to make nearly half a million dollars in jersey sponsorship payments," according to Daniel Boniface of the DENVER POST. The lawsuit clai ...

Tags: Marketing and Sponsorship, Colorado Rapids

NYC Marathon Sports 26 Corporate Partners

The TCS New York City Marathon takes place this Sunday with a 26 partners -- one for each mile -- including a new eight-year entitlement deal with Tata Consultancy Services. Other new deals for this year's race include sponsorships with Toyota, Tag Heuer, and Airbnb. Below is a list of official part ...

Tags: Marketing and Sponsorship, New York Road Runners

Marketplace Roundup

In DC, Dan Steinberg noted Russell Athletic "celebrated" Redskins QB and brand endorser Colt McCoy leading the club to a victory over the Cowboys on Monday night "across their social media platforms." All merchandise on the company’s website will be 16% off until Monday "in honor of McCoy&rsqu ...

Tags: Marketing and Sponsorship

Jockey Unveils New Bumgarner Underwear

Just moments after the conclusion of the World Series last night, Jockey announced it had signed Giants P and World Series MVP Madison Bumgarner to an endorsement deal as part of the brand's "Supporting Greatness" campaign. Jockey unveiled its "MadBum" underwear, a play on Bumgarner's nickname, and ...

Tags: Marketing and Sponsorship

"Chevy Guy" Trends After WS MVP Presentation

Giants P Madison Bumgarner was named MVP of the World Series for his historic performance and received a '15 Chevy Colorado for winning the honor, but Chevrolet Zone Manager for K.C. Rikk Wilde came away from the award presentation as the unofficial star. Wilde seemed to forget his prepar ...

Tags: Marketing and Sponsorship, Chevrolet, MLB

Florida Hospital Signs Deal With DIS

Daytona Int'l Speedway is announcing today that it has sold Florida Hospital its second "Founding Partner" sponsorship as part of track's $400M renovation, scheduled for completion next year. Florida Hospital gets designation as the official healthcare provider of DIS beginning next year. Also ...

Tags: Daytona International Speedway, Marketing and Sponsorship

Callaway, Mickelson Sign Multiyear Extension

Callaway Golf yesterday announced that "its star endorser, Phil Mickelson, has signed a multi-year extension with the company to endorse and play its products, including its clubs and ball," according to E. Michael Johnson of GOLFDIGEST.com. The move "ends any speculation that the two might part way ...

Tags: Marketing and Sponsorship

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