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Hyundai Officially Signs Four-Year Deal To Replace GM As NFL Auto Sponsor

Published in SportsBusiness Daily on 06 / 29 / 15

Hyundai has signed a four-year deal to become the official auto sponsor of the NFL, allowing the automaker to "use NFL trademarks and have access to major events," according to Kim & Soshnick of BLOOMBERG NEWS. Hyundai replaces GM, which ended its deal with the NFL "this past season after holdin...

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Tags: Marketing and Sponsorship, Hyundai, NFL

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