Featured Story

NBA Sends Draft Lottery Issue To Committee For More Study

Published in SportsBusiness Daily on 10 / 22 / 14

NBA Commissioner Adam Silver  today said that owners have sent back the issue of draft lottery reform to the league's competition committee for additional study with a need to find the right balance between creating appropriate incentives and allowing a draft to work as it should. He also addr...

Read More

More Stories

07/09/12
Murray's Marketing Portfolio Could Get Boost

Andy Murray becoming the first Brit in 74 years to appear in Wimbledon final lifts him "into a different league” for sponsors, and while he lost to Roger Federer yesterday, it “will not deter companies swamping him with sponsorship deals,” according to James Melik of BBC ...

Tags: Marketing and Sponsorship, Tennis

07/09/12
Gillette Rolls Out New Olympic-Themed Federer Ad

Gillette has begun airing a new ad featuring tennis player Roger Federer that highlights parent company P&G's USOC sponsorship in anticipation of the upcoming London Games. The 30-second spot begins with Federer, who yesterday won his record-tying seventh Wimbledon championship,  ...

Tags: Marketing and Sponsorship, Gillette

07/09/12
ESPN Sells Ad Time To NCC For Political Spots

ESPN has signed a deal with NCC Media LLC that will allow it to “sell a bigger portion of its ad time to political campaigns,” according to Suzanne Vranica of the WALL STREET JOURNAL. The partnership with the ad-sales venture, which is “owned by several big cable operators,” ...

Tags: Marketing and Sponsorship, ESPN

07/09/12
IOC Questioned Renewing McDonald's, Coca-Cola Deals

IOC President Jacques Rogge said that top Olympics officials "questioned whether it was appropriate" to allow IOC TOP sponsor McDonald’s to "continue sponsoring the games amid mounting concern about the global obesity crisis,” according to Roger Blitz of the FINANCIAL TIMES. Rogge said t ...

Tags: McDonalds, Coca-Cola, Marketing and Sponsorship

07/09/12
Coca-Cola Alters Olympic Campaign In China

IOC TOP sponsor Coca-Cola has “tweaked” its Olympic campaign and “created one of the few localized versions” in China, according to Anita Chang Beattie of AD AGE. The "Beat of China" campaign taps into the “national pride abundant among young Chinese, urging fans to ...

Tags: Marketing and Sponsorship, Coca-Cola

07/09/12
Danica Left Out Of Go Daddy's Oly Campaign?

NASCAR driver Danica Patrick "will not appear in a series of ads for GoDaddy.com's 'Inside/Out' campaign, which will air the next few weeks during the London Olympics," according to Lacey McLaughlin of the Daytona Beach NEWS-JOURNAL. Go Daddy VP/PR Elizabeth Driscoll said that the new campaign "does ...

Tags: Marketing and Sponsorship, NASCAR

07/06/12
Report: AIG To Ink New Zealand Rugby Sponsorship

The New Zealand Rugby Union is "refusing to confirm or deny a report that a sponsor's logo could be emblazoned on the famous black jersey," according to the AP. AIG is "in negotiations with the NZRU to place their logo on the front of the playing strip, which has been free of advertising s ...

Tags: Marketing and Sponsorship, Rugby

07/06/12
UMD Using PR Agency To Help Football Program

The Univ. of Maryland football program has hired Maryland-based Maroon PR “for positive spin” following the '11 season that resulted in a 2-10 record and several disciplinary problems off the field, according to Joe Tessitore of ESPN. Using an "outside public relations firm is not news t ...

Tags: Marketing and Sponsorship

07/06/12
Under Armour To Sell Harper-Inspired Shirts

Under Armour shirts inspired by Nationals LF Bryce Harper's "clown question" saying “will go on sale Tuesday at UA.com and at select retailers in the DC market,” according to Dan Steinberg of the WASHINGTON POST. The shirt reads “Don’t Be A Clown Bro,” and will be ...

Tags: Marketing and Sponsorship, Washington Nationals, Chicago Cubs

07/05/12
Barclays Expected To Renew EPL Title Sponsorship

Barclays is "set to sign a bumper deal to retain its title sponsorship" of the EPL, according to John Reynolds of MARKETING magazine. An announcement on the estimated US$54.57M-a-year-plus deal "is expected in the coming weeks." Barclays and the EPL have been "negotiating over the past month." A sou ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug