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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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AmEx, Sharapova Team Up For U.S. Open

Tennis player Maria Sharapova has "signed a two-year partnership with American Express for this year and next year’s U.S. Open, marking the first time" the two have worked together, according to Nathalie Tadena of the WALL STREET JOURNAL. In addition to appearing in a "You vs. Sharapova" virtu ...

Tags: Marketing and Sponsorship, American Express

Day's PGA Win Gives Adidas Golf A Boost

Jason Day's win at the PGA Championship offers a "much-needed boost for Adidas’ golf business at a time when the company is considering a partial or complete sale of its TaylorMade unit ," according to Matthew Rocco of FOX BUSINESS. adidas earlier this month "said it has hired an investment b ...

Tags: Marketing and Sponsorship, Adidas

Mannings, Watt Star In Online Gatorade Campaign

Gatorade today launched the latest version of its online-only “Sweat It to Get It” campaign, with 11 YouTube videos starring Broncos QB Peyton Manning, Giants QB Eli Manning and Texans DE J.J. Watt. The ads, created by TBWA\Chiat\Day, L.A., feature students on a college campus unsucc ...

Tags: Marketing and Sponsorship, Gatorade

Marketplace Roundup

Smith College economist Andrew Zimbalist testified in court yesterday that Michael Jordan's identity "carries a 'fair market value'" of about $10M, and his endorsement income "surpasses that of many top players." In Chicago, Becky Yerak notes Zimbalist also "shared how image-conscious Jordan and his ...

Tags: Marketing and Sponsorship

USATF Seeks To Clarify Symmonds Stance

USA Track & Field said that the requirement for U.S. athletes to wear Nike-branded apparel at the IAAF World Championships in Beijing "is not all-encompassing, and team members with sponsors other than Nike can wear their sponsor’s gear on many occasions during the meet," according to Pete ...

Tags: Marketing and Sponsorship, USA Track and Field

South Carolina Limits Retail Jersey Numbers

South Carolina is the latest of several SEC schools that has "changed its policy on releasing jersey numbers for retail use" in the wake of lawsuits "over whether college athletes have the right to compensation for the use of their name, image and likeness," according to David Caraviello of the Char ...

Tags: Marketing and Sponsorship, NCAA

ESPN CFB Campaign Features OSU's Meyer

ESPN is kicking off the '15 college football season "with a marketing campaign featuring Ohio State head coach Urban Meyer and a legion of vengeful Badgers, Tigers, Bulldogs and Ducks," according to Anthony Crupi of AD AGE. ESPN on Friday "began running 'The Message,' a new 60-second spot featur ...

Tags: Marketing and Sponsorship, ESPN

Nike To Open All-Jordan Store In Chicago

Nike's Jordan brand is returning to Chicago "in a big way with a store that will open in the Windy City by year's end," according to Jackson & Rovell of ESPN.com. In the past year, a partnership between Nike and Footaction "yielded Flight 23 stores in New York, in Las Vegas and two in suburban C ...

Tags: Marketing and Sponsorship, Nike

UA Looks To Add More Baltimore High Schools

Baltimore-based Under Armour "is intent on getting area schools into the fold" and building "brand loyalty among the region's youths," according to Jeff Barker of the Baltimore SUN. UA's high-school strategy is "broadly aimed at growing the brand from the bottom up and generating familiarity and eve ...

Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

In Portland, Matthew Kish reported Texas A&M's deal with adidas ranks No. 1 among SEC schools and is “among the top in college sports.” Texas A&M will get $7.1M in “benefits from the deal in the upcoming academic year,” including $1.7M in cash and $4.5M in equipment a ...

Tags: Marketing and Sponsorship

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