Upcoming Conferences and Events

Featured Story

Sources: Anta, Klay Thompson Negotiating Largest Chinese Shoe Deal In NBA

Published in SportsBusiness Daily on 12 / 06 / 16

Chinese shoe brand Anta has made Warriors G Klay Thompson a "new multi-year shoe deal extension offer that would place him among the highest earning footwear endorsers in the league," according to sources cited by Nick DePaula of NICEKICKS.com. Thompson's representatives at BDA Sports Managemen...

Read More

Tags: Marketing and Sponsorship, Golden State Warriors

More Stories

Glut Of NFL Games Affecting Ad Rates

The power of NFL games to “rake in advertising coin for TV networks may be nearing its upper limit,” as the addition of Thursday night games to the broadcast TV landscape “appears to have put downward pressure on the networks’ ability to carve out annual pricing gains for Ame ...

Tags: Marketing and Sponsorship, NFL, CBS, NBC, ESPN

BioSteel Signs McDavid To Endorsement Deal

Toronto-based sports nutrition company BioSteel this week signed OHL Erie Otters C Connor McDavid, the presumptive No. 1 pick in the '15 NHL Draft, to a full use-of-likeness endorsement deal. BioSteel, which has sold its signature pink sports drink in powder form since its inception in ’09, pl ...

Tags: Marketing and Sponsorship

Grigor Dimitrov Signs Deal With Rolex

Rolex has signed Bulgarian tennis player Grigor Dimitrov to an endorsement contract, a source said. The deal is expected to be announced next week in China at the ATP Rolex Shanghai Masters tournament. Rolex, which could not immediately be reached for comment, plans to use Dimitrov in global adverti ...

Tags: Marketing and Sponsorship, Rolex

Marketplace Roundup

In Wisconsin, Shane Nyman noted former NFLer Brett Favre has been "sporting a gray-and-white beard for some time," but in a new ad for the MicroTouch hair remover, he "steps off his tractor and grooms himself back into form" ( POSTCRESCENT.com, 9/30 ). In DC, Des Bieler noted Favre ...

Tags: Marketing and Sponsorship

NHL Strikes Deal With GoPro Cameras

The NHL "has struck a content-sharing deal with GoPro cameras" to offer TV viewers players' points of view this season, according to Michael McCarthy of ADWEEK. The NHL "will use GoPro’s POV footage in promo campaigns for the new season starting Oct. 8." NHL Senior VP/Programming Bob ...

Tags: Marketing and Sponsorship, NHL, GoPro

Cadillac To Title PGA Tour Match Play Event

Cadillac has signed a one-year deal to "become the title sponsor" of the WGC-Match Play Championship, which will be held at S.F.'s Harding Park next year, according to Ron Kroichick of the S.F. CHRONICLE. The event will be called the WGC-Cadillac Match Play. The automaker also title sponsors the WGC ...

Tags: Marketing and Sponsorship, Cadillac, PGA Tour

Orioles See Big Spike In Merchandise Sales

On the heels of the Orioles winning the AL East, the team's merchandise sales "are soaring" heading into the MLB postseason, according to Natalie Sherman of the Baltimore SUN. Data from SportsOneSource shows that Orioles merchandise sales "leaped 80 percent in the last four weeks." In the last 13 we ...

Tags: Marketing and Sponsorship, Baltimore Orioles, MLB

Marketplace Roundup

In Boston, Gayle Fee reported Patriots QB Tom Brady's mom Galynn "gets her chance to admire her baby boy’s cozy slippers" in a new Ugg For Men spot. In the ad for Ugg Ascot Tweed slippers, Brady "gets out of bed, puts on his Ascots and makes breakfast with his mom." The spot is the second that ...

Tags: Marketing and Sponsorship

Humama Opts Out Of PGA Tour Event

The PGA Tour today announced '15 will be the final year health care provider Humana will title sponsor the Humana Challenge. The Tour is working with Desert Classic Charities and the Clinton Foundation to find a sponsor beginning with the '16 tournament ( PGA Tour ). SPORTSBUSINESS JOURNAL's M ...

Tags: Marketing and Sponsorship, Humana, PGA Tour

Kraft Expands NHL Deal To Include U.S.

Kraft is expanding its 30-year sponsorship of the NHL in Canada to the U.S., and it will give its Hockeyville program a "grassroot push to America," according to Andrew McMains of ADWEEK. Kraft will become a "partner in NHL events such as the All-Star Game, Winter Classic and Stanley Cup Playoffs." ...

Tags: Marketing and Sponsorship, NHL, Kraft Foods

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug