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Braves Expected To Name Development Team For Mixed-Use Project

Published in SportsBusiness Daily on 07 / 30 / 14

The Braves as soon as this week are expected to announce a "deal with the development team that will oversee" a $400M mixed-use development near their new Cobb County ballpark. Sources said that the club "will tap a joint venture team" that includes Fuqua Development, Pope & Land Enterprise...

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04/13/12
Shabazz Muhammad's Father Responds To Critics

Ron Holmes, the father of top high school basketball recruit Shabazz Muhammad, said he does not understand the criticism from some about adidas' possible role in Muhammad committing to play next season at UCLA, according to Bolch & Holmes of the L.A. TIMES. Ron Holmes said, “I don't u ...

Tags: Marketing and Sponsorship, Adidas

04/13/12
Bud Inks Deal With ESPN U.K.'s FA Cup Broadcasts

Budweiser has signed a multi-platform deal with ESPN U.K. which will “expand their partnership to include two new ad-funded programmes” around the FA Cup, according to Maisie McCabe of MEDIA WEEK. A special segment called, “The Bench brought to you by Budweiser,” will at ...

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04/13/12
Marketplace Roundup

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Tags: Marketing and Sponsorship

04/12/12
NCAA Trying To Control Bowl Sponsors

The NCAA “wants to maintain oversight over bowl sponsors and advertising,” and the organization has “drafted a detailed advertising, sponsorship and promotional policy to be considered” by the NCAA BOD later this month, according to Dennis Dodd of CBSSPORTS.com. The documents ...

Tags: NCAA, Marketing and Sponsorship

04/12/12
Roger Penske Talks IndyCar, NASCAR Engine Switch

When it comes to "racing excellence," motor sports team Owner Roger Penske is the "gold standard," according to Bruce Martin of SI.com. From his series-high 161 IndyCar wins to his 72 career NASCAR victories, Penske has "visited Victory Lane 353 times" in his career. The 75-year-old Penske "shows no ...

Tags: NASCAR, IndyCar, Marketing and Sponsorship

04/12/12
Citi Unveils Marketing Program For London Games

Citi today unveiled its Olympic marketing program, which allows Americans to use Facebook and Twitter to direct $500,000 to non-profit sport organizations selected by the bank’s endorsed athletes. The program, which is called “Every Step of the Way,” is designed to fund U.S. Olympi ...

Tags: Marketing and Sponsorship, Citibank

04/12/12
Is Adidas Part Of Muhammad-UCLA Marriage?

Top high school basketball player Shabazz Muhammad yesterday committed to play for UCLA next year, and it “would be naive for anybody to suggest the financial relationship” adidas has with people around Muhammad “didn't factor into his decision to attend" the school, according ...

Tags: Marketing and Sponsorship, Adidas

04/12/12
CFL To Unveil New Reebok Jereys For All Eight Teams

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04/11/12
Ping To Sell Watson's Pink Driver

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