Featured Story

Root Sports Southwest Brings On Former Penguins Exec David Peart

Published in SportsBusiness Daily on 02 / 26 / 15

Root Sports Southwest named former Penguins Senior VP/Sales & Service David Peart GM, where he will oversee day-to-day management of the Houston-based RSN. He starts March 2 and will report to DirecTV Sports Networks President Patrick Crumb . The RSN holds the rights to the Astros and Rocket...

Read More

More Stories

LeBron Leads NBA Jersey Sales

Heat F LeBron James reclaimed the No. 1 spot in NBA jersey sales and the Knicks overtook the Bulls as the top-selling team. The list is based on sales at the NBA store on Fifth Avenue in N.Y. and on NBAStore.com from April 1 through the record-breaking Thanksgiving holiday weekend ending Nov. 26. Ja ...

Tags: Marketing and Sponsorship, NBA, Miami Heat, New York Knicks

Wade On Leaving Nike, Li-Ning Deal

Heat G Dwyane Wade said his job as a Li-Ning endorser is “just to try to, over the course of time, bring something new, and exciting,” because there is “a part of the world that likes to be different, and they like to be a part of something new and different,” according to Da ...

Tags: Marketing and Sponsorship, Li Ning

Top Rank Promotes Bout With Times Square Videos

Commuters and tourists making their way through Times Square this week can expect a blitz of boxing, as promoter Top Rank puts the massive screens of the NASDAQ and Reuters buildings to work touting the upcoming Manny Pacquiao-Juan Manuel Marquez PPV. The video promotions will climax with an unprece ...

Tags: Marketing and Sponsorship, Boxing

Nike Surfing Folds Into Hurley Division

Nike yesterday "folded its surf products into its Hurley division," according to Connelly & Liddane of the ORANGE COUNTY REGISTER. Nike last night said that it "will focus its efforts on skateboarding and snowboarding, while leaving Hurley to focus on surf gear and 'partnering with some of the w ...

Tags: Marketing and Sponsorship, Nike

Univ. of Washington Cancels Adidas Contract

The Univ. of Washington has “severed a sports-apparel contract with Adidas after a nearly yearlong campaign by students, who say the company has violated the labor rights of overseas workers,” according to Katherine Long of the SEATTLE TIMES. UW Trademarks & Licensing Dir Kathy Hogga ...

Tags: Marketing and Sponsorship, Adidas

Griffin, ND Tops Cyber Monday Sales

Redskins QB Robert Griffin III and the undefeated Notre Dame football team were among the big Cyber Monday winners in the licensed products market. Data from leading licensed sports e-tailer Fanatics.com has Griffin as the top-selling athlete across all sports. Meanwhile, Notre Dame was the top-sell ...

Tags: Marketing and Sponsorship

Great Clips To Sponsor Kahne's Car

Great Clips yesterday announced that it has joined Hendrick Motorsports as a primary sponsor of the team’s No. 5 Chevrolet with driver Kasey Kahne for three NASCAR Sprint Cup Series races next season. Great Clips was Kahne’s co-primary sponsor in the Nov. 4 race at Texas Motor Speedway ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

MAC To Trademark "MACtion"

The Mid-American Conference "has applied for a trademark of the #MACtion term popularized on Twitter during the league's mid-week football broadcasts," according to Jeremy Fowler of CBSSPORTS.com. MAC Commissioner Jon Steinbrecher said, "Shirts could be on the Web site by the end of the week." ...

Tags: Marketing and Sponsorship

Marketplace Roundup

ESPN DALLAS' Tim MacMahon noted Mavericks Owner Mark Cuban “made his opinion clear in a video he posted to YouTube last week in which he criticized Power Balance bracelets before throwing the display case that was in the Mavericks' locker room in the garbage.” Cuban, grabbing the dis ...

Tags: Marketing and Sponsorship

Emirates, Arsenal Ink New Deal

Emirates Airline has signed a $240M (all figures U.S.) deal with EPL club Arsenal that “grants the airline a five-year extension to its shirt partnership with the club,” according to Aarti Nagraj of GULF BUSINESS. The agreement lasts until the end of the ’18-19 season. As part of t ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug