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Super Bowl LI Advertisers Could Take More Measured Approach Following Election

Published in SportsBusiness Daily on 01 / 20 / 17

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

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Tags: Marketing and Sponsorship, Super Bowl

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Some Auto Companies Sitting Out Super Bowl

Several auto companies that have advertised during recent Super Bowls "have chosen to sit out" NBC's broadcast of Super Bowl XLIX, as both Jaguar and Lincoln "will take a pass this time around, as will auto sites Cars.com and CarMax," according to Jeanine Poggi of AD AGE. Jaguar ran its first S ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

NFL Targets LGBT Businesses For Super Bowl 50

The NFL "is showing a more inclusive side" in advance of Super Bowl 50, as the league and event organizers today are set to announce that "for the first time, the NFL will expand its outreach on contracting opportunities for the 2016 event to businesses owned" by LGBT people, according to John Cote ...

Tags: Marketing and Sponsorship, NFL, Super Bowl

Marketplace Roundup

AD AGE's Mike Colias reports Chevrolet recorded approximately $5M "in free media exposure" from its #ChevyGuy and #TechnologyAndStuff campaigns . Chevy's "publicity bump" came from the "viral response in the days following its semi-botched" presentation of a pick-up truck to Giants P Madison Bumgar ...

Tags: Marketing and Sponsorship

Nike Terminates Adrian Peterson's Contract

Nike has "terminated the contract" of Vikings RB Adrian Peterson following his assault charge, according to Darren Rovell of ESPN.com. Nike "suspended its contract with Peterson on Sept. 17, meaning it stopped paying him and would not consider him for use in its advertising." Peterson's no-contest ...

Tags: Marketing and Sponsorship, Nike

Marketers Already Focusing On Super Bowl Ads

It should "come as no surprise that marketers are already talking about advertising" during NBC's Feb. 1 telecast of Super Bowl XLIX, and many brands "have acknowledged buying commercials" from the network, according to Stuart Elliott of the N.Y. TIMES. Mercedes-Benz on Thursday said that it "would ...

Tags: Marketing and Sponsorship, Super Bowl, NBC

Taco Bell Partners With CFP, ESPN

Taco Bell on Thursday signed a multiyear agreement with ESPN and the College Football Playoff. The QSR has been a BCS partner since '06. Taco Bell's first initiative under the new agreement is to create the first student section for the CFP, offering 3,000 seats -- 500 students from each of the ...

Tags: Marketing and Sponsorship, ESPN, Yum Brands

Ekblad Joins Established NHL Stars In Bauer Ad

NHL Panthers D Aaron Ekblad, the first pick in the '14 draft, is "already featured in an international advertising campaign along with several established stars" for Bauer Hockey, according to Craig Davis of the South Florida SUN-SENTINEL. The new 60-second TV commercial for the company's latest app ...

Tags: Marketing and Sponsorship, Florida Panthers, NHL

Colts' McAfee Sees Big Merch Sales For Punter

Colts P Pat McAfee is "one of the few and possibly only NFL kickers who moves much merchandise," as no punter or kicker "comes close to moving the amount of product McAfee does," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. MainGate Inc. President & CEO David Moroknek, wh ...

Tags: Indianapolis Colts, Marketing and Sponsorship, NFL

LeBron Part Of New Progressive Campaign

Cavaliers F LeBron James dressing as Progressive Insurance spokeswoman character "Flo" for Halloween was "part of a new digital campaign that Progressive is calling 'The Switch,'" according to Kristina Monllos of AD WEEK. The effort "will include the brand's first video Instagram spot later this wee ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, NBA

McDonald's Prepping Super Bowl Ad

McDonald's "is prepping a Super Bowl spot" for the Feb. 1 telecast on NBC, after the QSR for years "opted out of the game, choosing instead to advertise in the pre-game slot just before kickoff," according to Maureen Morrison of AD AGE. Sources said that Publicis Groupe's Leo Burnett "won the Super ...

Tags: Marketing and Sponsorship, McDonalds, NFL

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