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Chips & Putts: McIlroy Experimenting With TaylorMade Clubs In Wake Of Nike's Departure

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The AP's Doug Ferguson noted Rory McIlroy is "replacing his Nike driver and two fairway metals this week" with TaylorMade equipment while playing at the WGC-HSBC Champions as he "begins to search for new equipment" after the company in August announced that it is stepping out of the golf equip...

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Tags: Marketing and Sponsorship, Golf

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Jordan, Federer U.S. Open Chat Boosts Sales

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Tony Hawk Named Sony Action Cam Endorser

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Ford Field Gets Title Sponsor For Bowl Game

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Tags: Marketing and Sponsorship

Mazda Inks Deal With Competitor Group

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Tags: Marketing and Sponsorship, Mazda

Serves & Volleys

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McDonald's Preps Three Promos Around NFL Season

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Cowboys, Hublot Unveil Limited Edition Watches

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U.S. Open Sponsors Go Digital With Activations

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