Featured Story

Nationwide, Axalta To Stay On No. 88 With Alex Bowman Replacing Dale Earnhardt Jr.

Published in SportsBusiness Daily on 07 / 21 / 17

Alex Bowman will have support from longtime Dale Earnhardt Jr. sponsors Nationwide and Axalta for the "bulk of the season" next year when he takes over the No. 88 Monster Energy Cup Series Chevy, according to Bob Pockrass of ESPN.com. Hendrick Motorsports on Thursday announced a "one-year deal" with...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

05/01/15
Marketplace Roundup

ESPN.com's Bob Pockrass noted JTG Daugherty Racing "has its sponsorship virtually set" through '17, as Kroger will "increase its primary sponsorship of the team from half the season to two-thirds" of the 36-race Sprint Cup Series schedule. Kroger will be on the hood of A.J. Allmendinger's No. 47 Che ...

Tags: Marketing and Sponsorship

04/30/15
Nike Ramps Up Pacquiao Marketing

Nike has unveiled the slogan "Do What They Say You Can't," which is "emblazoned on black or white T-shirts especially designed for Manny Pacquiao" ahead of Saturday's bout versus Floyd Mayweather Jr., according to Joaquin Henson of the PHILIPPINE STAR. The limited-edition shirts yesterday "went ...

Tags: Marketing and Sponsorship, Boxing

04/30/15
Tecate Brand Ubiquitous In Vegas This Week

The Tecate brand "is center stage this week in Las Vegas" after it outbid Corona to be the official beer and presenting sponsor of the Floyd Mayweather Jr.-Manny Pacquiao bout, according to a front-page piece by Alan Snel of the LAS VEGAS REVIEW-JOURNAL. Tecate "has its name on the center of the r ...

Tags: Marketing and Sponsorship, Boxing

04/30/15
GoDaddy's Exit Damaging To NASCAR

While few people "thought GoDaddy would remain sponsoring 36-plus" NASCAR races a season, yesterday's announcement of a "complete pullout has to turn the stomach of even the sport's most seasoned marketing executives," according to Bob Pockrass of ESPN.com. GoDaddy deciding to end its sponsorship ...

Tags: Marketing and Sponsorship, NASCAR, GoDaddy

04/30/15
Honda Remaining In IndyCar Beyond '15

IndyCar President of Operations & Competition Derrick Walker yesterday said Honda has "agreed in principle" to remain as one of the series' engine manufacturers beyond this year, according to Bruce Martin of FOXSPORTS.com. Honda’s current contract "will expire at the end of this seaso ...

Tags: Marketing and Sponsorship, IndyCar, Honda

04/30/15
Marketplace Roundup

In London, Tom Sheen noted Bundesliga club Bayern Munich has "signed a new 10-year extension" with adidas, reported to be worth about $1B (all figures U.S.). The extension "takes the agreement between the two clubs through" to '30, but "represents a figure well below" the $1.2B, 10-year deal EPL clu ...

Tags: Marketing and Sponsorship

04/29/15
GoDaddy Leaving NASCAR After '15 Season

GoDaddy this morning announced it is leaving NASCAR at the end of the '15 season and will not renew its primary sponsorship of driver Danica Patrick's No. 10 Chevy car with Stewart-Haas Racing. The company is negotiating to keep Patrick as a spokesperson under a personal services agreement. Patrick ...

Tags: Marketing and Sponsorship, GoDaddy

04/29/15
Esurance Signs As MLB Corporate Sponsor

Learn more about Esurance MLB today announced that Allstate's Esurance has signed on as a new corporate sponsor. The online insurance brand will title sponsor fan balloting for the July 14 All-Star Game in Cincinnati. All-Star Game balloting this season is being conducted entirely on ...

Tags: Marketing and Sponsorship, MLB

04/29/15
Emirates In Talks For FA Cup Entitlement

The English Football Association is discussing a proposal that would see the FA Cup, an annual knockout competition among the clubs in the top two tiers of English soccer, "rebranded the Emirates FA Cup," according to Oliver Kay of the LONDON TIMES. The deal with Emirates Airlines would be worth a r ...

Tags: Marketing and Sponsorship, Emirates

04/29/15
Molson Scores With Stanley Cup Ring Promo

Molson Canadian has received a “ringing endorsement for its NHL playoff promotion,” in which “more than 600,000 specially designed Stanley Cup rings” were made available across Canada, according to Doug Lunney of the WINNIPEG SUN. The promotion launched March 23 in Ontario wi ...

Tags: Marketing and Sponsorship, NHL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug