Featured Story

NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

Read More

Tags: Marketing and Sponsorship, NBC, NASCAR

More Stories

05/02/13
Jaguars' New Uniforms In Short Supply

With over a week having passed since the Jaguars announced new uniform color combinations , the "revamped Jags gear hasn’t made it into stores yet, leaving many fans wondering when they can get their hands on it,” according to Drew Dixon of the FLORIDA TIMES-UNION. Jacksonville-based Sp ...

Tags: Jacksonville Jaguars, Marketing and Sponsorship

05/01/13
Will Companies Seeks Out Collins After Announcement?

JetBlue and Absolut yesterday on their official Twitter feeds offered support of Wizards C Jason Collins' announcement on SI.com Monday that he is gay, but “most marketers without a relationship with Mr. Collins seem to have held back on the subject so far,” according to Nat Ives of AD A ...

Tags: Marketing and Sponsorship

05/01/13
ExxonMobil Ends Masters Sponsorship

ExxonMobil is "ending its top-level sponsorship" of The Masters, while UPS "joins the partner rolls," according to Michael Buteau of BLOOMBERG NEWS. Mercedes-Benz, an int'l sponsor of The Masters since '08, will move up to replace ExxonMobil as "one of three global sponsors of the tournament," joini ...

Tags: Marketing and Sponsorship, Golf, ExxonMobil, UPS, Mercedes Benz

05/01/13
Tebow's Marketing Options Hurt By Release

Sports business experts wonder if QB Tim Tebow, one of the “singular socio-cultural forces in recent memory will recover” from his recent release from the Jets, according to Wayne Coffey of the N.Y. DAILY NEWS. Forbes’ Kurt Badenhausen said, “It’s hard for corporate Ame ...

Tags: Marketing and Sponsorship

04/30/13
What Marketing Opportunities Await For Collins?

Wizards C Jason Collins’ status as the first active male athlete in a major U.S. pro sport to announce he is gay "could reap huge rewards" from a marketing standpoint, according to advertising experts cited by Marie Szaniszlo of the BOSTON HERALD. Ft. Lauderdale-based Gay Ad Network CEO M ...

Tags: Marketing and Sponsorship, NBA, Basketball

04/30/13
Toews Tops NHL Jersey Sales For '12-13

Blackhawks C Jonathan Toews, following a season that saw his team set an NHL-record 24-game point streak and clinch its first Presidents Trophy since '91, had the top-selling player jersey this year, according to data from Shop.NHL.com from Jan. 19 through April 26. Toews finished last season ranke ...

Tags: Marketing and Sponsorship, NHL

04/30/13
Marketplace Roundup

In Boston, Donna Goodison reports Gronk Nation, owned by Patriots TE Rob Gronkowski, Browns TE Dan Gronkowski and Chargers FB Chris Gronkowski, has "filed a trademark infringement lawsuit" against Mass.-based Sully’s Tees for "allegedly selling unauthorized 'Gronk' T-shirts." Gronk Nation ...

Tags: Marketing and Sponsorship

04/29/13
Longines Signs Deal To Sponsor Kentucky Oaks

The 139th Kentucky Oaks will be run Friday as the Longines Kentucky Oaks, under a five-year sponsorship agreement between Churchill Downs Inc. and the Swiss watchmaker. It is the first sponsorship for the Oaks, which draws crowds of more than 100,000 to Churchill Downs and features the best three-ye ...

Tags: Marketing and Sponsorship, Churchill Downs Inc.

04/29/13
Talks Between Wells Fargo, PGA Tour Ongoing

Negotiations between Wells Fargo and the PGA Tour "are continuing with the goal of signing a five-year deal" that will keep the Wells Fargo Championship, which takes place this week, in Charlotte through '19, though no official agreement has been reached, according to Ron Green Jr. in a special to t ...

Tags: PGA Tour, Wells Fargo, Marketing and Sponsorship

04/29/13
ESPN The Mag Integrating Coors Light Logo

ESPN The Magazine is “taking a page from electronic media by letting an advertiser incorporate its logo into editorial content,” according to Emma Bazilian of ADWEEK. Starting with the magazine's 15th anniversary issue this week, ESPN “will run an editorial sidebar bearing the word ...

Tags: ESPN, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug