TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line
Upcoming Conferences and Events
Featured Story
TaylorMade-Adidas Condemns Garcia "Fried Chicken" Remark, Will Continue To Review05 / 23 / 13TaylorMade-adidas Golf yesterday "distanced itself" from a racial remark made by golfer Sergio Garcia about Tiger Woods during a European Tour dinner Tuesday night, according to Michael Buteau of BLOOMBERG NEWS. The company in a statement said, “Sergio Garcia’s recent comment was offens... |
More Stories
Tecate Has Big Plans For Pacquiao-Mosley
Mexican brewer Tecate is “building what it expects to be its largest retail promotion ever around” the May 7 Manny Pacquiao-Shane Mosley bout, backing its usual PPV rebate “with commemorative cans featuring the fighters and creating bilingual promotional materials for the first time,” according ...
Tags: Marketing and Sponsorship, Boxing
Jermaine O'Neal Launches Menswear Line
Celtics F Jermaine O’Neal has launched Le Jaunty, his "own line of menswear,” according to Jill Radsken of the BOSTON HERALD. Denim is “at the core of Le Jaunty, which juxtaposes urban streetwear with an air of gentility.” Though the brand's mascot is a "hawk and its tagline is ‘Gentlemen of an Incl ...
Marketplace Roundup
The Knicks have released a line of Carmelo Anthony-themed merchandise for sale at MSG and NYKnicksStore.com. In addition to more than 1,000 No. 7 jerseys, the Knicks beginning yesterday at MSG are selling Anthony swingman and fashion jerseys, a variety of men's and women's fashion T-shirts, basketba ...
NCAA Tourney Nearly Sold Out Of Ad Inventory
CBS Sports Exec VP/Sales & Marketing John Bogusz said that the NCAA men's basketball tournament is "nearly sold out of TV and digital inventory," the "earliest the event has sold so much inventory in recent memory," according to Brian Steinberg of AD AGE. TNT, TBS and TruTV are "joining CBS in c ...
Tags: CBS, NCAA, Marketing and Sponsorship
Wood Brothers To Begin Sponsor Search
It would seem that Wood Brothers Racing "would want to respond as soon as possible to sponsorship opportunities” for the No. 21 Sprint Cup car following Trevor Bayne's Daytona 500 win, but such inquiries "took their place in line behind more important things, such as getting cars ready for Phoenix a ...
Sam Schmidt Purchases IndyCar's Fazzt Race Team
Sam Schmidt Motorsports Owner Sam Schmidt yesterday bought the Fazzt Race Team, "one of IndyCar's brightest young teams," according to Curt Cavin of the INDIANAPOLIS STAR. Schmidt "acquired all of Fazzt's assets," including Bowers & Wilkins' sponsorship program for the '11 season. Fazzt driver A ...
Neve Inks Partnership With U.S. Skiing
Colorado-based sweater-maker Neve Designs “will bedeck U.S. Ski Team athletes and staff for the next two Olympics” in an exclusive partnership through ’19, according to Jason Blevins of the DENVER POST. Neve has been a partner with the U.S. Ski Team “for the past three years.” The team today will an ...
Marketplace Roundup
In Boston, Todd Wallack in a front-page piece reports the Federal Highway Administration has concluded that "some of the most visible billboards in the Boston area, including the mammoth advertisement for beer on the side of the TD Garden, appear to be illegal and may have to come down." The FHA "fo ...
Labatt Takes NHL, Molson Coors To Court
Labatt has asked the Ontario Superior Court to "toss out" the NHL's new $375M sponsorship agreement with Molson Coors, according to Josh Rubin of the TORONTO STAR. Labatt claims that it "reached a deal to renew its Canadian sponsorship agreement with the NHL in November, but that the league then tur ...
Carmelo No. 7 Knicks Jerseys Sold Out
The supply of Knicks F Carmelo Anthony jerseys "has been depleted" after adidas shipped roughly 17,000 jerseys to retailers in the 72 hours after Anthony was traded last week, according to sources cited by Darren Rovell of CNBC. The sources indicated that “another 50,000 jerseys are scheduled to be ...
