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Swede Success: Volvo Taking Over Title Sponsorship Of Charleston's WTA Event

Published in SportsBusiness Daily on 09 / 01 / 15

The WTA Family Circle Cup "will give way to new title sponsorship" beginning with the April '16 event when Volvo takes over as part of a three-year deal with an "option for two more years," according to a front-page piece by Gene Sapakoff of the Charleston POST & COURIER. The Meredith Corp., wh...

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Tags: Marketing and Sponsorship, WTA

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