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Adidas Officially Surpasses Jordan Brand In Terms Of Sneaker Market Share In The U.S.

Published in SportsBusiness Daily on 09 / 19 / 17

Adidas has "surpassed Jordan Brand" in the U.S. and now owns 13% of the domestic sneaker market, according to data from NDP Group cited by Jake Woolf of GQ. Adidas' 13% figure is "more than double what it had a year ago," and 1.7% higher than what was reported in June. Nike still holds the No. ...

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Tags: Marketing and Sponsorship, Adidas, Nike

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FanDuel Signs With 13 NBA Teams

Daily fantasy sports operator FanDuel has signed exclusive multiyear partnerships with 13 NBA teams, deepening its ties within basketball following an  exclusive league-level NBA deal signed last fall and continuing an arms race with rival player DraftKings for sports sponsorships. The new set ...

Tags: Marketing and Sponsorship

Microsoft Adds NASCAR, Hendrick Deals

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Tags: Marketing and Sponsorship, Microsoft, NASCAR

MLB Aggressively Marketing Young Stars

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Tags: Marketing and Sponsorship, MLB

Sponsors Prep NBA Draft Activations

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Tags: Marketing and Sponsorship, NBA, State Farm

Spieth's Marketability Continues To Rise

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Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

BLOOMBERG NEWS' Soshnick & Butters cited sources as saying that Hyundai is "close to an agreement on a sponsorship contract" with the NFL. The automaker would replace GM, which dropped its deal with the league this past season "after holding rights" since '01. A source said that GM was paying mo ...

Tags: Marketing and Sponsorship

Chicagoland, Groupon Partner On Unique Deal

Leveraging its position as host of the first race in NASCAR's Chase for the Sprint Cup in mid-September, Chicagoland Speedway today announced an exclusive deal with Groupon to sell 60 premium experiences at $1,500 each that include just about every asset the venue has to offer. Chicagoland VP/Sales ...

Tags: Marketing and Sponsorship, NASCAR

Blackhawks' Title Gear Flying Off Shelves

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Tags: Marketing and Sponsorship, Chicago Blackhawks, NHL

Eli Manning To Promote Gillette

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Tags: Marketing and Sponsorship, Gillette

Rawlings To Stop Making Football Equipment

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Tags: Rawlings, Marketing and Sponsorship

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