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CBS Could See Strong Audience For Arkansas-Kentucky Hoops

Published in SportsBusiness Daily on 02 / 27 / 15

The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...

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Reebok Lays Off 150 Employees Worldwide

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Tags: Marketing and Sponsorship, Reebok

Swan Racing To Launch Sprint Cup Team

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Marketplace Roundup

MEDIA POST’s David Goetzl reported SodaStream, which “markets a device that turns tap water into carbonated beverages, is taking its efforts to sell itself as an eco-friendly, feel-good alternative to conventional soft drinks to advertising’s biggest stage.” The company said ...

Tags: Marketing and Sponsorship

Ford's Lincoln Brand Gets First Super Bowl Ad

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Tags: Marketing and Sponsorship, Ford Motor Co., Super Bowl XXXVII, Mercedes Benz

Pacquiao Endorses Wonderful Pistachios

Wonderful Pistachios has signed boxer Manny Pacquiao to a one-year endorsement deal that will pay him "in the mid-six figures," according to a source cited by Bill King of SPORTSBUSINESS JOURNAL. Pacquiao joins a “quirky stable of pop culture figures" to appear i ...

Tags: Marketing and Sponsorship, Boxing

Toyota Inks Richmond NASCAR Title Sponsorship

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AT&T To Title Sponsor Byron Nelson Championship

The PGA Tour on Friday announced that AT&T “will take over as the title sponsor of the Byron Nelson Championship in 2015, the year after the event's contract with current sponsor HP expires,” according to Will Gray of GOLFCHANNEL.com. The move to AT&T “will mark the third s ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

Mercedes-Benz Shooting New Orleans SB Ad

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Tags: Marketing and Sponsorship, Mercedes Benz, Super Bowl XXXVII, New Orleans Saints, NFL

Bryant Responds To Reviews For Kobe 8

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Tags: Marketing and Sponsorship, Nike, Adidas

RGIII NFL's Top Jersey Seller

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