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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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Marketplace Roundup

The AFP reported Ligue 1 soccer club Paris Saint-Germain is "about to find a solution" to put itself within the new UEFA Financial Fair Play rules thanks to a US$130M annual sponsorship deal. The "enormous contract" is in advanced stages of discussion with an unknown Qatari bank, and "would most lik ...

Tags: Marketing and Sponsorship

Doritos Expands Crash The Super Bowl Promo

Doritos today will announce "plans to seriously boost the booty in its seventh annual Crash the Super Bowl contest," as the brand will "link up with one of Hollywood's most successful directors, Michael Bay," according to Bruce Horovitz of USA TODAY. The consumer who "creates the top-ranked Doritos ...

Tags: Marketing and Sponsorship, NFL

Orioles Merchandise Flying Off The Shelves

The Orioles are currently tied for first place in the AL East, and sales of the team's merchandise "are skyrocketing," according to data provided by online retailer Fanatics.com and cited by Darren Rovell of ESPN.com. Only the Yankees and Giants "have sold more gear than the Orioles in September." T ...

Tags: Marketing and Sponsorship, Baltimore Orioles

Marketplace Roundup

Leo Burnett USA announced the NCAA selected the firm as its lead advertising, branding and communications agency. The deal includes strategic planning, creative development and national advertising. The account will be led from Leo Burnett's Detroit office. With the deal, the NCAA's marketing is mov ...

Tags: Marketing and Sponsorship

20th Century Fox Promoting On ESPN

Luring sports fans is the “first objective in 20th Century Fox's big marketing push for its new Digital HD initiative,” according to Rachel Abrams of DAILY VARIETY. Ads for "Prometheus," the “first pic offered in the new earlier home entertainment window, will take over much of ESP ...

Tags: Marketing and Sponsorship, 20th Century Fox, ESPN

Cornell Ends Adidas Relationship

Cornell Univ. "became the first university to sever its business contract with retail giant Adidas because of recent allegations of labor abuses," according to Sarah Sassoon of student newspaper the CORNELL DAILY SUN. School President David Skorton also announced on Friday that Cornell "wi ...

Tags: Marketing and Sponsorship, Adidas

Earnhardt Jr. Looks To Fill Sponsor Void

NASCAR driver Dale Earnhardt Jr. “confirmed Diet Mountain Dew planned to cut back" on the races in which it will sponsor his Hendrick Motorsports No. 88 Chevy during the '13 Sprint Cup Series, according to Jim Utter of the CHARLOTTE OBSERVER. Earnhardt said that Hendrick had “intere ...

Tags: Marketing and Sponsorship, NASCAR

Adidas Adds Derrick Rose Apparel Line

In addition to adidas last week unveiling the new D Rose 3.0 shoe for endorser Bulls G Derrick Rose, the company for the first time is "branching out beyond a Rose signature shoe and adding an accompanying clothing line,” according to Tom Rotunno of CNBC.com. The collection includes & ...

Tags: Marketing and Sponsorship, Adidas, Chicago Bulls

Armadillo To Be '14 World Cup Mascot

Brazil has selected an "endangered armadillo as the mascot" for the '14 FIFA World Cup, according to Brian Homewood of REUTERS. FIFA said that the mascot, which was unveiled last night on a TV program by former Brazil F Ronaldo, "represented the three-banded armadillo, an endangered species indigeno ...

Tags: Marketing and Sponsorship, FIFA

Bass Pro Shops Expected To Sponsor Stewart

Bass Pro Shops is “expected to be a co-primary sponsor for Tony Stewart’s NASCAR Sprint Cup effort next season,” according to Lee Spencer of FOXSPORTS.com. Mobil 1, which was a "co-primary with Office Depot this season, will continue in that role in 2013" for the No. 14 car. Offic ...

Tags: Marketing and Sponsorship, NASCAR, Bass Pro Shops, Geico

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