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Tonight's Events....

Published in SportsBusiness Daily on 08 / 21 / 14

The W New York will host the 15th annual Taste of Tennis Gala ahead of the U.S. Open. Headlining the event are  Serena Williams and chef Masaharu Morimoto . Other participating tennis players include  Venus Williams , Victoria Azarenka, Sloane Stephens and the Bryan Brothers .&nb...

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Roush Adds Fifth Third As Kenseth Sponsor

Fifth Third Bancorp yesterday announced a multiyear marketing partnership with Roush Fenway Racing that begins this season with the bank serving as a primary sponsor of the team's NASCAR Sprint Cup Series No. 17 Ford driven by Matt Kenseth for four races. Below are the races in which the bank will s ...

Tags: Marketing and Sponsorship, NASCAR

USA Basketball Inks Sponsorships

Burger King yesterday announced a sponsorship deal that makes it USA Basketball's official QSR. Burger King will introduce commemorative cups to celebrate the 20th anniversary of the '92 Dream Team, highlighting the '92, '96, '00, '08 and '12 squads. Each of the cups will feature jersey designs from ...

Tags: Marketing and Sponsorship, Basketball, Burger King

Li-Ning Again Sets Sights On U.S. Market

Chinese sportswear brand Li-Ning announced that it will serve as the official merchandise supplier for the Red Bull King of the Rock basketball championship in S.F. The company will provide the official game jerseys for all U.S. qualifying events as well as specially designed head-to-toe gear for t ...

Tags: Marketing and Sponsorship, Li Ning

Rickie Fowler Keeps Drawing Youth To Golf

Golfer Rickie Fowler followed up his first PGA Tour win at the Wells Fargo Championship with a second-place finish at The Players last weekend, and the sport "hasn't seen a character this magnetic in years," according to Golf Channel's Kelly Tilghman. With his "hip, flat-brimmed cap worn as much bac ...

Tags: PGA Tour, Marketing and Sponsorship

Marketplace Roundup

In Portland, Erik Siemers noted Nike celebrated Heat F LeBron James’ third NBA MVP “by anointing him ‘Employee of the Year’ in a new ad released over the weekend.” Nike also “used the opportunity to release a special edition LeBron 9 basketball shoe dubbed the MVP ...

Tags: Marketing and Sponsorship

One Agency To Handle Marketing Rights For Bowls

Marketing rights to 33 college bowl games “will be available to sponsors from one source for the first time under an agreement reached by the Football Bowl Association and FishBait Marketing,” according to Michael Smith of SPORTSBUSINESS JOURNAL. By aggregating the marketing rights &ldqu ...

Tags: Marketing and Sponsorship

Aquaphor Signs On As N.Y. Triathlon Sponsor

Beiersdorf AG (BEI)’s Aquaphor skin care lotion “will be the new title sponsor of the New York City Triathlon as part of a three-year agreement with the sport’s most expensive Olympic-distance race,” according to Michael Buteau of BLOOMBERG NEWS. Korff Enterpises Inc. has sta ...

Tags: Marketing and Sponsorship

Financial Service Firms Crowd Olympic Market

Financial-services companies are “gearing up to be big players” in the London Games, as Citigroup, TD Ameritrade and Visa are all “competing for consumers' attention," according to Rich Thomaselli of AD AGE. Citi is “clearly putting heft behind its ‘Every Step ...

Tags: Marketing and Sponsorship, Visa, Citibank

Harper, Griffin Have High Endorsement Potential

Nationals RF Bryce Harper and Redskins QB Robert Griffin III "show promise of becoming marketing stars -- and the rush is on for companies hoping to profit from their reflected glory," according to Ben Fischer of the WASHINGTON BUSINESS JOURNAL. Experts said that Griffin is the "more obvious pick fo ...

Tags: Washington Nationals, Marketing and Sponsorship, Washington Redskins

2k Sports Names Winner In "MLB 2K12" Challenge

Twenty-year-old Chris Gilmore of Orlando, Fla., Thursday night won $1M in 2K Sports' "MLB 2K12" Perfect Game Challenge, the third winner in the video game publisher's annual prize to promote its baseball title. Unlike the first two efforts, in which the $1M contest was a race to complete the first v ...

Tags: Marketing and Sponsorship

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