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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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04/17/12
Dr Pepper Becomes Bears' New Soft Drink Partner

Dr Pepper Snapple Group has signed a seven-year deal to become the Bears' new official and exclusive soft drink partner. The deal is at the Bears' top HOF partner level. This is the first NFL exclusive for Dr Pepper Snapple, which shares the Cowboys with Pepsi, and the company will activate with le ...

Tags: Marketing and Sponsorship, Chicago Bears, Dr Pepper/7UP

04/17/12
Boise State, Nike Agree To Six-Year Contract

Nike and Boise State Univ. have “agreed to a new six-year contract worth more than $6.24 million,” according to Brian Murphy of the IDAHO STATESMAN. The State Board of Education “will consider the contract at its meeting this week,” which if approved, will “be applied r ...

Tags: Marketing and Sponsorship, Nike

04/17/12
Nike Releases U.S. National Soccer Jerseys

The U.S. national soccer team primary uniform was unveiled yesterday, and the Nike-designed jersey “represented a dramatic departure for American soccer," according to Brian Straus of SPORTING NEWS. The U.S.’s "first-choice ensemble has comprised a white jersey, navy blue shorts and whit ...

Tags: Marketing and Sponsorship, Nike

04/17/12
Marketplace Roundup

In Baltimore, Hanah Cho reports the NFL’s decision to allow casino advertising at stadiums “comes as Maryland's nascent casino industry begins to promote slots play to more gamblers.” Maryland Live VP/Marketing Mario Maesano said, “The announcement that the NFL made is very e ...

Tags: Marketing and Sponsorship

04/16/12
Mountain Dew Agrees To New Dew Tour Sponsorship

Mountain Dew has negotiated a new title sponsorship deal for its Dew Tour, run by NBC's Alli Sports, that will "result in a wholesale reinvention of the property and give the sponsor a management voice in its operation," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Under the deal, the Dew To ...

Tags: Marketing and Sponsorship, NBC

04/16/12
Mizzou Unveils New Nike Uniforms

The Univ. of Missouri Saturday during halftime of the football team's spring game unveiled the "new Nike uniform" for the soccer, volleyball, basketball and football teams, according to Joe Walljasper of the COLUMBIA DAILY TRIBUNE. The uniform change was an 18-month process that began when MU AD Mik ...

Tags: Nike, Marketing and Sponsorship

04/16/12
Rickie Fowler Appears In Crowne Plaza Ads

Crowne Plaza Hotels & Resorts has launched a multimedia ad campaign featuring golfer Rickie Fowler . The hotel signed Fowler for the '12 PGA Tour season, and he will appear in TV, print and online ads. A 30-second spot titled "It's Good To Be Rickie," which debuted during Saturday's covera ...

Tags: Marketing and Sponsorship, PGA Tour

04/16/12
WNBA Sponsors Will Activate During Today's Draft

The WNBA will hold its '12 Draft today at 2:00pm ET on ESPN's campus in Bristol, Conn., and several league sponsors will help mark the event with new activations. Boost Mobile, the WNBA's Marquee Partner, will serve as the presenting sponsor of the Draft. After signing on as a league sponsor midway ...

Tags: WNBA, Marketing and Sponsorship

04/16/12
Marketplace Roundup

In Milwaukee, Don Walker reported Wisconsin-based T-shirt company Oppermacher “has been marketing a T-shirt online that attempts to cash in on the drug-testing furor” over Brewers LF Ryan Braun. However, shortly after the company was asked "whether the shirt's design and sale violated Ma ...

Tags: Marketing and Sponsorship

04/13/12
NFL Lifts Ban On Casino Advertising

The NFL notified its teams Thursday that the league's ban on accepting casino ads had been lifted, at least through March 31, 2014. In a memo to the clubs, the league said the business ventures committee had voted unanimously to change the policy for the '12 and '13 seasons, which could allow each t ...

Tags: Marketing and Sponsorship, NFL

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