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NCAA Settles Class-Action Concussion Lawsuit, Creates $70M Fund For Trauma Diagnosis

Published in SportsBusiness Daily on 07 / 29 / 14

The NCAA today agreed to "settle a class-action head-injury lawsuit" by creating a $70M fund to "diagnose thousands of current and former college athletes to determine if they suffered brain trauma playing football, hockey, soccer and other contact sports," according to Michael Tarm of the AP. The N...

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Tags: Colleges, NCAA

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04/19/12
Chips & Putts

In Chicago, Shia Kapos noted golfer Padraig Harrington collected $200,000 from a sponsorship auction to raise money for a foundation "set up to help care” for his wife’s injured cousin. Harrington wore the logos for Clune Construction Co., security company IdentityX and Ireland-based Bla ...

Tags: Marketing and Sponsorship

04/19/12
Marketplace Roundup

In Atlanta, Michael Carvell noted the Univ. of Missouri has purchased 16 billboards announcing the university’s move to its new conference that read, “Proud To Be SEC: Mizzou,” including eight billboards “that have been placed out of state.” There are “three ...

Tags: Marketing and Sponsorship

04/18/12
Marlins Sponsor Wants Signs Down During Controversy

A week after Marlins manager Ozzie Guillen's public apology for recent remarks regarding Fidel Castro, "there are hints that his remarks have done some damage," as Miami-based Medicare health plan Preferred Care Partners has notified the Marlins that it "wanted the company’s signage removed fr ...

Tags: Miami Marlins, Marketing and Sponsorship

04/18/12
Closing Ceremony Outfits Heavy On White

The Polo Ralph Lauren outfits that members of the U.S. Olympics team will wear during the London Games Closing Ceremony were unveiled this morning, and team members will be “decked out in all white,” according to the AP. Women will wear a “white blouse and a knee-length white skirt ...

Tags: Marketing and Sponsorship, Polo Ralph Lauren

04/18/12
McD's Announces Details Of Olympics Program

IOC TOP sponsor McDonald's yesterday announced that its Olympics-based “Champions of Play” program, the QSR's "largest global kids initiative to date," is "built around physical activity and nutrition,"  according to Emily Bryson York of the CHICAGO TRIBUNE. A website “goes li ...

Tags: Marketing and Sponsorship, McDonalds

04/18/12
Olympic Marketers Mark 100 Days Till Games

The London Games Opening Ceremony is 100 days away, and several companies are marking the occasion by touting their upcoming campaigns. BMW : USOC sponsor BMW has launched a national fundraising campaign called BMW Drive for Team USA that invites consumers to retailers to test drive one of fiv ...

Tags: Marketing and Sponsorship, Oakley, BMW Inc., Heineken

04/18/12
UFC To Be Clothing Sponsor For Fighter Jon Jones

The UFC will be "sponsoring Jon Jones for his fight at UFC 145 against Rashad Evans,” according to Damon Martin of MMA WEEKLY. It is “no different than any other clothing deal because the UFC is not only the top MMA promotion in the world, but they also have their own apparel line, which ...

Tags: Marketing and Sponsorship, UFC, MMA

04/18/12
Marketplace Roundup

The combined value of EPL kit deals has hit $143.6M (all figures U.S.) this season, making it the most lucrative market in European football in that area, according to research by Sport+Markt. The ‘12 European Football Kit Supplier Report showed that EPL clubs averaged $7.2M in revenue from ki ...

Tags: Marketing and Sponsorship

04/17/12
P&G Olympic Campaign Its Biggest Ever

Procter & Gamble today announced it is launching its biggest ad campaign ever, as "Thank You, Mom" will focus on "thanking mothers of Olympians and would-be Olympians around the world,” according to Tanzina Vega of the N.Y. TIMES. The campaign is a “broader extension of the m ...

Tags: Marketing and Sponsorship, Procter and Gamble

04/17/12
Dr Pepper Becomes Bears' New Soft Drink Partner

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Tags: Marketing and Sponsorship, Chicago Bears, Dr Pepper/7UP

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