Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB Names & Faces Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters
Upcoming Conferences and Events
Featured Story
Posey Inks Endorsement Deal With BodyArmor SuperDrink, Invests In Company05 / 20 / 13MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted... |
More Stories
Sam Schmidt Purchases IndyCar's Fazzt Race Team
Sam Schmidt Motorsports Owner Sam Schmidt yesterday bought the Fazzt Race Team, "one of IndyCar's brightest young teams," according to Curt Cavin of the INDIANAPOLIS STAR. Schmidt "acquired all of Fazzt's assets," including Bowers & Wilkins' sponsorship program for the '11 season. Fazzt driver A ...
Neve Inks Partnership With U.S. Skiing
Colorado-based sweater-maker Neve Designs “will bedeck U.S. Ski Team athletes and staff for the next two Olympics” in an exclusive partnership through ’19, according to Jason Blevins of the DENVER POST. Neve has been a partner with the U.S. Ski Team “for the past three years.” The team today will an ...
Marketplace Roundup
In Boston, Todd Wallack in a front-page piece reports the Federal Highway Administration has concluded that "some of the most visible billboards in the Boston area, including the mammoth advertisement for beer on the side of the TD Garden, appear to be illegal and may have to come down." The FHA "fo ...
Labatt Takes NHL, Molson Coors To Court
Labatt has asked the Ontario Superior Court to "toss out" the NHL's new $375M sponsorship agreement with Molson Coors, according to Josh Rubin of the TORONTO STAR. Labatt claims that it "reached a deal to renew its Canadian sponsorship agreement with the NHL in November, but that the league then tur ...
Carmelo No. 7 Knicks Jerseys Sold Out
The supply of Knicks F Carmelo Anthony jerseys "has been depleted" after adidas shipped roughly 17,000 jerseys to retailers in the 72 hours after Anthony was traded last week, according to sources cited by Darren Rovell of CNBC. The sources indicated that “another 50,000 jerseys are scheduled to be ...
Under Armour Alters Footwear Strategy
Under Armour is "hoping to make a footwear comeback" after it "replaced the footwear team, redesigned shoes and switched marketing strategies," according to Andrea Walker of the Baltimore SUN. Under Armour Chair, President & CEO Kevin Plank "hit a speed bump" when the company launched footwear i ...
Marketplace Roundup
In Charlotte, Erik Spanberg reports the looming expiration of the NFL CBA has not stopped the Panthers "from landing key contracts this off-season." The Panthers in recent weeks "renewed expired sponsorships, including the crucial beer category," in which incumbents Anheuser-Busch and MillerCoors ...
State Farm Dropping LPGA Event Entitlement
State Farm on Friday announced that the '11 LPGA State Farm Classic “will be the last" for the Illinois-based insurer after sponsoring the event for 19 years, according to Tim Landis of the Springfield STATE JOURNAL-REGISTER. State Farm Assistant VP/Marketing Mark Gibson said, “It has truly been a p ...
Tags: Marketing and Sponsorship, LPGA, Golf, State Farm Insurance Cos.
Andrews Confused Over Uproar From Nike Comment
ESPN’s Erin Andrews said that she "remains 'really confused' regarding the controversy surrounding her endorsement deal for Reebok footwear shortly after she reported on problems with Nike cleats during the Rose Bowl," according to Neil Best of NEWSDAY. In her first public comments on the matter, ...
Tags: Marketing and Sponsorship, Reebok, ESPN
Kaymer's Neckwear Draws Attention To Outfitter
Golfer Martin Kaymer wore a scarf designed by Jacksonville-based Black Fly Outfitters during the final two days of the WGC-Accenture Match Play Championship this weekend, and Black Fly Owner Vaughn Cochran said that he "filled nearly 100 internet orders for the scarf between 6 pm Saturday and about ...
Tags: Marketing and Sponsorship, Golf
