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U.S. World Cup Hero Carli Lloyd Finding Herself In Greater Demand Following Hat Trick

Published in SportsBusiness Daily on 07 / 06 / 15

U.S. women's national team MF Carli Lloyd, after scoring two of her three goals in  yesterday’s FIFA Women’s World Cup final within the first five minutes of the match, had so many people “going to her official website that it crashed,” according to Darren Rovell of ESP...

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Tags: Marketing and Sponsorship, FIFA World Cup

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Phoenix Racing Owner Weighs NASCAR Exit

Phoenix Racing Owner James Finch has been "unable to find a long-term sponsor for his Sprint Cup team," and he is thinking about an "exit from racing all together," according to Jason Shoot of the Panama City NEWS HERALD. Finch said that his team "will not enter any races after the Brickyard 400 sch ...

Tags: Marketing and Sponsorship, NASCAR

Charmin To Market Around Two NASCAR Races

Procter & Gamble's Charmin brand has “signed a deal with Charlotte Motor Speedway to sponsor” the Sprint All-Star Race and Sprint Cup Coca-Cola 600 at the track, and as part of the deal the toilet paper brand “plans to hang banners outside the speedway and signs along pit road ...

Tags: Marketing and Sponsorship, Procter and Gamble, NASCAR

Chevy Using ManU Deal To Tap Chinese Market

Chevrolet "hopes that soccer can do for it in China what baseball did for it in the U.S.,” according to a front-page piece by Nathan Bomey of the DETROIT FREE PRESS. A year after GM signed a $559M sponsorship “that will put the Chevrolet name on uniforms” of EPL club Manchester Uni ...

Tags: Marketing and Sponsorship, General Motors, English Premier League

Carmelo Latest Fashionable N.Y. Athlete

Knicks F Carmelo Anthony has “become the latest in a long line of fashionable New York athletes,” as he “favors custom-made suits, vintage jackets and high-end cargo pants, a look that has caught on among his peers in professional sports,” according to Mary Pilon of the N.Y. ...

Tags: Marketing and Sponsorship

Company Sues Reebok Subsidiary Over Hockey Bag

Ontario-based hockey supplier Grit Inc. has sued Reebok alleging subsidiary Sport Maska Inc. has "started marketing a new hockey bag that is similar to Grit’s well-known Hockey Tower,” according to Janet McFarland of the GLOBE & MAIL. Quebec-based Sport Maska “denies all t ...

Tags: Marketing and Sponsorship, Hockey, Reebok

Marketplace Roundup

In San Antonio, Jerry Briggs reported the Univ. of Texas-San Antonio and adidas “have entered into a three-year partnership in which the company will be the school's official athletic apparel, footwear, accessories and equipment products supplier" through the '15-16 season. A school spokespers ...

Tags: Marketing and Sponsorship

McIlroy Seeks Deals Through Relationships

Rory McIlroy’s successes “off the course this year have dwarfed his accomplishments on it,” according to the N.Y. TIMES’ Karen Crouse, who wrote a sports-section cover story under the header, “The Branding Of Rory McIlroy.” In the 18 months since McIlroy signed w ...

Tags: Marketing and Sponsorship, Golf

Female Jockey Rosie Napravnik's Marketability

Octagon Managing Dir of Olympic & Action Sports Peter Carlisle has "signed a deal for jockey Rosie Napravnik to endorse Snickers ... and has another in the works that could be announced" before the Preakness Stakes on May 18, according to Chris Korman of the Baltimore SUN. Carlisle said of Napra ...

Tags: Marketing and Sponsorship, Horse Racing

Kaepernick Signs Endorsement With Jaguar

49ers QB Colin Kaepernick has “signed an endorsement deal with Jaguar, helping them launch the F-TYPE V8 S,” according to ESPN.com's Darren Rovell ( TWITTER.com, 5/2 ). CSNBAYAREA.com noted when Kaepernick took over for Alex Smith as the 49ers' starting QB last season, there was & ...

Tags: Marketing and Sponsorship, San Francisco 49ers

Study Shows Collins Can Be Effective As Endorser

A recent report shows consumers will likely view Wizards C Jason Collins, who publicly announced Monday he is gay, "just as effective a product endorser as a straight athlete," according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. Univ. of Southern Maine sport management assistant professor H ...

Tags: Marketing and Sponsorship, NBA

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