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Skechers Could See Boost After Endorser Meb Keflezighi's Boston Marathon Win

04 / 22 / 14

Skechers "doesn’t have much of a presence" in the $7B performance running shoe market, but it might get a boost after Meb Keflezighi won yesterday's Boston Marathon while wearing the company's shoes, according to Sara Germano of the WALL STREET JOURNAL. Skechers is currently "on the upswing," ...

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Tags: Skechers, Marketing and Sponsorship, Boston Marathon

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01/26/12
How Long Can RBC's Golf Spree Last?

Toronto-based Royal Bank of Canada has become a "go-to sponsor for golf marketing properties ranging from players to tournaments," but the question looms as to whether the bank can continue "to open its vault," according to Robert Thompson of GOLF WORLD. RBC this year takes over as the title sponsor ...

Tags: Marketing and Sponsorship, PGA Tour

01/26/12
Pantene Announces Olympic Campaign

Procter & Gamble's Pantene brand today announced 11 Olympic athletes it will feature in its advertising in the run up to the London Games. The brand is in 180 countries and the athletes come from key markets such as China, Russia, Brazil, Japan, the U.K. and the U.S. The women will be featured i ...

Tags: Marketing and Sponsorship

01/26/12
Marketplace Roundup

ESPNW.com’s Amanda Rykoff wrote many women tennis players have delved into the fashion world and noted part of the “success of the Maria Sharapova Collection involves delivering the star's on-court looks to her fans.” Because this “requires lots of advance planning, the proce ...

Tags: Marketing and Sponsorship, Nike, NASCAR, New York Rangers

01/25/12
LG Re-Ups NCAA Corporate Partnership

LG has extended its NCAA corporate partnership for three more years in the home entertainment, appliance and mobile phone categories. The deal was brokered by Turner Sports and CBS, which jointly manage and sell the NCAA’s marketing rights. That means LG will be an NCAA partner through the '15 ...

Tags: Marketing and Sponsorship, NCAA

01/25/12
Ford Unveils '13 NASCAR Sprint Cup Car

Ford officials yesterday unveiled their ‘13 NASCAR Sprint Cup Series car at Charlotte Motor Speedway, “rolling out the re-tooled Fusion that will take the track next season,” according to Kenny Bruce of SCENEDAILY.com. The car features “something of a step back in that i ...

Tags: Marketing and Sponsorship, Ford Motor Co., Motorsports

01/25/12
Roush Fenway Racing Shuffles Sales, Marketing Staff

Newmark said RFR's sole goal is to exceed sponsors' expectations Roush Fenway Racing recently reorganized its sales and marketing staff and is in the process of looking for a new sale ...

Tags: Marketing and Sponsorship, Motorsports

01/25/12
Wheels & Deals

Michael Waltrip Racing yesterday converted its shop into a commercial set and filmed eight hours of TV advertising for Aaron's. The six resulting commercials will air this NASCAR season and feature both Waltrip and Mark Martin, who will drive the No. 55 Aaron’s car in the Sprint Cup Serie ...

Tags: Marketing and Sponsorship, Motorsports

01/25/12
Bautista On Video Game Cover In Canada

Blue Jays RF Jose Bautista, who has led the AL in home runs the past two years, will appear on the cover of the Canadian version of Sony’s "MLB 12: The Show." Bautista did a shoot Monday in N.Y. for the video game, scheduled to be released March 6. Red Sox 1B Adrian Gonzalez will be on the cov ...

Tags: Marketing and Sponsorship

01/25/12
Marketplace Roundup

PRO FOOTBALL TALK's Mike Florio wrote Nike’s new NFL jerseys “will look the same" as the current Reebok jerseys "barring any changes that would be made in the ordinary course of changing jerseys.” A Nike exec said in October '10 that the company “plans on ‘changing the ...

Tags: Marketing and Sponsorship

01/24/12
NASCAR Owners Optimistic About Sponsorships

NASCAR team owners yesterday expressed optimism that the economy is improving and pointed to new sponsorships and recent renewals as evidence that better days lie ahead for Sprint Cup teams. Stewart-Haas Racing has signed three new sponsors in the last six months, bringing on Quicken Loans, Outback ...

Tags: NASCAR, Marketing and Sponsorship

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