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Budweiser, MLB Debut Limited Edition Team Cans For Start Of Baseball Season

Published in SportsBusiness Daily on 03 / 23 / 17

Budweiser and MLB teamed up with local artists to "create one-of-a-kind team cans for the start of the baseball season," according to Christine Birkner of ADWEEK. For the past few years, Bud Light’s team cans for the NFL , which featured a minimalist design with each team’s logo, "...

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Tags: Marketing and Sponsorship, Anheuser Busch, MLB

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PBR Re-Ups With Top Sponsor Ford

The PBR yesterday announced a renewal of its longtime sponsorship deal with Ford. The automaker has been title sponsor of PBR’s Built Ford Tough Series for more than 12 years. Financial terms of the multiyear deal were not available. PBR most recently renewed its Ford deal in January '13. PBR ...

Tags: Marketing and Sponsorship, PBR, Ford

Ingersoll Rand Signs NASCAR Deal

Ingersoll Rand today announced a multiyear sponsorship deal with NASCAR that designates the company as the sanctioning body’s official power tool. As part of the deal, Ingersoll Rand also becomes an official sponsor of the IMSA road racing series as well as a contingency sponsor of the Sprint ...

Tags: Marketing and Sponsorship, NASCAR

Univ. Of Cincinnati Switching To Under Armour

Univ. of Cincinnati sports teams will "switch from Adidas to Under Armour gear effective July 1," according to a source cited by Tom Groeschen of the CINCINNATI ENQUIRER. The source yesterday said that the deal "will be much larger than UC's current contract with Adidas." Groeshcen notes the sc ...

Tags: Marketing and Sponsorship, Under Armour, Adidas

Adidas' King Trying To Reconnect With Americans

Since last June when adidas Group North America President Mark King began his new job , he "has taken a no-holds-barred approach in an effort to reconnect with American consumers," according to a Q&A by Matthew Kish of the PORTLAND BUSINESS JOURNAL. King said adidas has to invest in more t ...

Tags: Marketing and Sponsorship, Adidas

Weight Watchers To Advertise In Super Bowl

Weight Watchers for the first time is "planning to air an ad" during the Super Bowl, but it "declined to discuss specifics, other than to say that the spot will run nationally and is by agency-of-record, Wieden & Kennedy," according to E.J. Schultz of AD AGE. The commercial is "further evidence ...

Tags: Super Bowl, Marketing and Sponsorship

Woods To Endorse Full Swing Golf Simulators

GOLFCHANNEL.com's Jason Crook noted Tiger Woods "has quietly gotten back to business, inking a multi-year deal with Full Swing Golf, a San Diego-based company that makes golf simulators." Woods said that he has "used the simulators for years at The Champions Grill at Isleworth, and plans on ins ...

Tags: Golf, PGA Tour, Marketing and Sponsorship

NBA Signs Up Kaiser Permanente, H&R Block

Kaiser Permanente has signed on as the NBA’s first Official Healthcare Partner in a multiyear deal that also includes WNBA and D-League rights. A player component sees Warriors G Stephen Curry and Clippers G Chris Paul serving as ambassadors. The Oakland-based health care firm has a team deal ...

Tags: Marketing and Sponsorship, NBA

Schwab Re-Ups With PGA Tour For 20 Years

The PGA Tour and Charles Schwab yesterday announced a 20-year partnership extension, marking the longest marketing agreement in Tour history. As part of the renewed deal, the Champions Tour will be creating a playoff system beginning in '16. Other key elements of the agreement include Schwab's desig ...

Tags: Marketing and Sponsorship, Charles Schwab, PGA Tour

Super Bowl Spots Start To Leak Out

A handful of Super Bowl XLIX advertisers over the past week have unveiled plans for the game, which is notable because, until now, many brands -- "in contrast to the trend in recent years" -- had kept their plans "unusually mum," according to Bruce Horovitz of USA TODAY. At least a half do ...

Tags: Super Bowl, Marketing and Sponsorship

Under Armour Extends Deal For Golfer Spieth

Under Armour has signed a 10-year sponsorship extension with golfer Jordan Spieth, one of the PGA Tour’s most promising young stars. Spieth first signed with UA in '13 , becoming the first PGA Tour pro to sign a full head-to-toe UA apparel deal. The deal calls for Spieth to be part ...

Tags: Marketing and Sponsorship, Under Armour

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