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Sounders Push Microsoft Relationship With Gears Of War-Themed Jerseys, Gaming Kiosks

Published in SportsBusiness Daily on 10 / 24 / 16

The Sounders for their regular-season finale yesterday had their players “don special Gears of War 4 jerseys while transforming CenturyLink Field into a giant theme park extolling the Xbox video game’s virtues,” according to Geoff Baker of the SEATTLE TIMES. The Sounders first wore...

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Tags: Marketing and Sponsorship, Seattle Sounders, Microsoft

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Sponsors Sticking By Tony Stewart

One of Tony Stewart's primary sponsors "reaffirmed its commitment Sunday to the NASCAR star, citing 'overwhelming' public support as Stewart remains under investigation" in the death of sprint car driver Kevin Ward Jr., according to Nate Ryan of USA TODAY. Though no sponsor has "pulled its support o ...

Tags: Marketing and Sponsorship, NASCAR

Citizen Watch Renews USTA Sponsorship

Citizen Watch has extended its sponsorship of the USTA and will see expanded brand visibility throughout the Billie Jean King National Tennis Center (NTC) beginning with the '15 U.S. Open. The deal also will see Citizen gain an enhanced presence on digital platforms and maintain its position as the ...

Tags: Marketing and Sponsorship, USTA

Snickers Releases First Manziel Commercial

Browns QB Johnny Manziel  stars in a new Snickers commercial that “shows him as an aerobics instructor” who goes by the name Johnny JamBoogie, according to Darren Rovell of ESPN.com. Clad in spandex and a headband, Manziel “is teaching a class of women all of his moves u ...

Tags: Marketing and Sponsorship

Univ. Of Toledo Signs Deal With Cavaliers

The Univ. of Toledo on Thursday unveiled a two-year agreement with the Cavaliers to become the NBA team's "first university sponsor," according to Karen Farkas of the Cleveland PLAIN DEALER. UT "will spend about $100,000 a year in exchange for signs and in-game digital messages at Cavs games, and po ...

Tags: Cleveland Cavaliers, Marketing and Sponsorship

49ers Renew Deal With U.S. Bank

The 49ers have extended their sponsorship deal with U.S. Bank with a multiyear agreement that will see it remain the team's official consumer banking partner. U.S. Bank will have a presence at Levi’s Stadium, including providing all on-site ATMs. The bank also will feature 49ers-branded produc ...

Tags: San Francisco 49ers, Marketing and Sponsorship

College Football Marketing Notes

Aflac is rolling out a series of college football activations, including a new TV commercial, an online sweepstakes and a partnership with ESPN's Desmond Howard. The new spot, titled "The Paymaker," debuted during Thursday's Texas A&M-South Carolina game on SEC Network. It depicts the Aflac ...

Tags: Marketing and Sponsorship

Comcast-NASCAR Deal To Be Announced

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

Bellis Not Likely To Strike Endorsement Deals

Fifteen-year-old American tennis player CiCi Bellis on Tuesday became the youngest competitor to win a U.S. Open match in 18 years, but it is "doubtful she will strike big endorsement deals anytime soon" since she intends to keep her amateur status, according to E.J. Schultz of AD AGE. Bel ...

Tags: Marketing and Sponsorship

Jordan, Federer U.S. Open Chat Boosts Sales

Michael Jordan and Roger Federer were brought together for the first time Monday at the U.S. Open by Nike execs for the debut of Federer's new line of tennis shoes, but ESPN's "on-air chatter" was not coordinated "between the athletes and the network," according to Sara Germano of the WALL STREET J ...

Tags: Marketing and Sponsorship, Nike

Tony Hawk Named Sony Action Cam Endorser

Sony has added skateboarder Tony Hawk as an endorser of its Action Cam line of cameras. Hawk becomes by far the most recognizable member of the Team Action Cam roster, which consists of 27 athletes across the action sports space. These include BMX rider Nigel Sylvester, surfer Sebastian Zietz, snowb ...

Tags: Marketing and Sponsorship, Sony

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