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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Patrick To Forgo Indy 500, Race In Coca-Cola 600

Danica Patrick yesterday announced she will skip the Indianapolis 500 and run the NASCAR Sprint Cup Series Coca-Cola 600 over Memorial Day weekend. The decision was made largely because she wants to focus on NASCAR this season. However, Patrick, who made the announcement during yesterday's NASC ...

Tags: Marketing and Sponsorship, NASCAR, IndyCar

Retailers Win With NFL Championship Gear Sales

NFL Giants fans "snapped up T-shirts, hats and other merchandise proclaiming the team's NFC championship, in some cases minutes after the G-Men defeated the San Francisco 49ers to earn their fifth trip to the Super Bowl," according to Kathleen Lynn of the Bergen RECORD. N.Y.-based Modell's Sporting ...

Tags: Marketing and Sponsorship

New Era Releasing NFL-Licensed Caps This Week

New Era's five-year NFL rights deal does not officially begin until April, but the Buffalo-based cap maker has its first NFL-licensed products in more than a decade at U.S. retail this week. Pro Bowl caps, priced at $28 for the 3930 model and $35 for the fitted 5950 cap, are being sold this week at ...

Tags: Marketing and Sponsorship, New Era

Athletes To Star In Bridgestone Tires Ads

Spurs F Tim Duncan and Suns G Steve Nash will star in one of Bridgestone Tires' ads scheduled to air during NBC’s broadcast of Super Bowl XLVI, while another spot includes Pro Football HOFers Troy Aikman and Deion Sanders. The ads from The Richards Group, Dallas, continue to showcase the tire ...

Tags: Marketing and Sponsorship, Audi, Volkswagen of America

Fox Has Nearly Sold Out UFC Broadcast

Fox said that it has "nearly sold out" Saturday's UFC on Fox 2 broadcast, managing to get rivals A-B and MillerCoors "to both stake out positions within the octagon," according to Jon Lafayette of BROADCASTING & CABLE. A-B, a "longtime backer of UFC, will be the presenting sponsor of all fo ...

Tags: Marketing and Sponsorship, UFC, Fox

Quaker Oats Eyeing Soccer Moms With Fire Deal

The MLS Fire last week announced the club had signed Quaker Oats as its new jersey sponsor , and a big push behind the company’s first signature North American sports partnership was an effort to reach soccer moms. Quaker Dir of Communications Candace Mueller-Medina noted moms are t ...

Tags: Marketing and Sponsorship, Chicago Fire, Quaker Oats

New Callaway Ads Launch This Weekend

Callaway Golf's new marketing campaign that entertainer Justin Timberlake helped craft "tees off this weekend," timed to coincide with the Farmers Insurance Open, according to Suzanne Vranica of the WALL STREET JOURNAL. The marketing effort features golfers such as Phil Mickelson and Annika Sorensta ...

Tags: Marketing and Sponsorship, Callaway Golf, PGA Tour, Cobra Golf Inc., Adams Golf Inc., Puma

Kia Releasing Super Bowl Ad Trailer In Theaters

To kick off its Super Bowl ad campaign, Kia Motors will "release a teaser trailer for its upcoming Super Bowl commercial in 18,000 movie theaters" beginning Friday, according to Meg James of the L.A. TIMES. Four days before the Feb. 5 game on NBC, Kia will "introduce the full-len ...

Tags: Volkswagen of America, Kia Motors, Samsung, E Trade, Marketing and Sponsorship

New Bing Campaign Features Winter Sports Athletes

Microsoft search engine Bing is “changing advertising approaches for the first time since 2009," and the initial ads in the new campaign “will tell stories about young sports stars like Bobby Brown, a freeskier; Kaitlyn Farrington, a half-pipe snowboarder; and Kevin Pearce, the snowb ...

Tags: Marketing and Sponsorship, Microsoft

D'Backs Hold First Sponsors Award Show

The D'Backs drew more than 800 people for their inaugural Most Valuable Partner Awards show held Thursday in Chandler, Ariz. Team execs said the event successfully veered away from the increasingly staid annual sponsor summits many teams have held. "It was everything we hoped it would be, and then ...

Tags: Marketing and Sponsorship, Arizona Diamondbacks

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