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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Names & Faces

ADWEEK’s Tim Nudd reported Miller Lite's new ads from Saatchi & Saatchi feature former UFC fighter Chuck Liddell, musician Questlove and actor Ken Jeong. For the agency, the celebrity “approach is a way to ramp up the novelty and energy level of its 'Miller Time' campaign." Inste ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Lincoln, Brian Christopherson reported the Univ. of Nebraska Board of Regents on Friday unanimously approved a "five-year extension to the deal between Husker athletics and adidas." The new deal is worth $15.53M, with $8.03M paid from adidas to NU. The remaining $7.5M "comes in athletic apparel a ...

Tags: Marketing and Sponsorship

Citi To Renew USOC Deal For '14, '16

Citi is "finalizing an agreement" with the USOC to "return as the official retail bank of Team USA" for the '14 Sochi and '16 Rio Games, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal, which sources "valued at more than" $15M over four years, "ensures the USOC will retain both of the ...

Tags: Marketing and Sponsorship, Citibank

Brands Carefully Ambush March Madness

With March Madness “just getting under way, several savvy marketers already are trying to get a digital piece of it without the huge expense of sponsorship or in-game advertising,” according to Bruce Horovitz of USA TODAY. Brands including Pizza Hut, Hormel's Spam and Hooters are & ...

Tags: Marketing and Sponsorship, NCAA

Nike Shoes On 52 Men's Tourney Teams

Nike and its affiliated brands sponsor 52 of the 68 teams in the NCAA men’s basketball tournament, equaling last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 48 schools that wear Nike shoes, while four teams wear Jordan B ...

Tags: Marketing and Sponsorship, Nike, Adidas, Under Armour

Gordon Discusses Pepsi Max Viral Video

NASCAR driver Jeff Gordon yesterday spoke about the reaction to his  recent Pepsi Max viral video and said, “Everywhere I look -- on my Twitter account, Facebook, every place I've been this week running into fans or just people that maybe don’t follow racing -- [they] are going cra ...

Tags: Marketing and Sponsorship, PepsiCo, NASCAR

EA Attorneys Point To Recent WWE Court Win

Electronic Arts is awaiting a ruling from the U.S. Court of Appeals for the Ninth Circuit as to whether it infringed on Jim Brown’s and Sam Keller’s images by using them in video games, but attorneys for the company have pointed the court to a recent court victory for World Wrestlin ...

Tags: Marketing and Sponsorship, Electronic Arts

Adidas Achieving Goal With New Jerseys

adidas' adiZero uniforms that several teams are wearing during conference tournaments this week are drawing a large response from fans, and if adidas "wanted a reaction, they got one," according to ESPN's Digger Phelps. The jerseys are being worn during the postseason by Baylor, Cincinnati, Kansas, ...

Tags: Marketing and Sponsorship, Adidas

Chase Inks Deal With Tampa Venue

JPMorgan Chase has signed on to sponsor the Tampa Bay Times Forum in a multiyear deal that also makes the company the official bank, credit card, financial services partner, ATM provider and community partner of the Lightning and AFL Storm. The partnership began with Thursday’s home game again ...

Tags: Marketing and Sponsorship, JPMorgan Chase, Tampa Bay Lightning

Chipotle's Celebrity Card Program Brings Exposure

Fast casual QSR Chipotle Mexican Grill has long been a popular spot among consumers, and the company's celebrity card program now has assembled an array of unofficial endorsers, including several prominent athletes. The strategy, known in the marketing industry as celebrity seeding, is neither secre ...

Tags: Marketing and Sponsorship

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