Featured Story

MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR's Official Beer

Published in SportsBusiness Daily on 11 / 22 / 17

MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light's official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport's offseason begins. Coors Light has been the official be...

Read More

Tags: Marketing and Sponsorship, NASCAR, MillerCoors

More Stories

08/27/15
Flacco Stars In Humorous Pepsi, Tostitos Ad

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o ...

Tags: Marketing and Sponsorship, NFL, PepsiCo

08/27/15
Topps Signs Astros SS Carlos Correa

Astros SS Carlos Correa and Topps have signed an agreement that "will include the company’s first venture into autographed memorabilia," according to David Barron of the HOUSTON CHRONICLE. Topps officials said that the "multi-year contract totaling more than a million dollars" will enable the ...

Tags: Marketing and Sponsorship, Topps Co., MLB

08/27/15
Skechers To Title Sponsor L.A. Marathon

Skechers has signed a multiyear deal to "become the title sponsor" of the L.A. Marathon starting next year, according to Kit Fox of RUNNER'S WORLD. The brand replaces Asics, which had titled the race for two years. The deal also "changes the race's official name from the Asics LA Marathon to the Ske ...

Tags: Marketing and Sponsorship, Skechers

08/27/15
College Football Players Snag Trademarks

More college football players are "starting to snatch up trademark rights to their names, nicknames and fan slogans," according to Collin Binkley of the AP. The NCAA "generally forbids its players from cashing in on their athletic success, but by gaining legal ownership of phrases tied to their ...

Tags: Marketing and Sponsorship

08/27/15
Nike Dragged Into Armstrong-Gov't Dispute

The legal fight between Lance Armstrong and the federal government is "now threatening to drag Nike into the fray," as both parties "want to grill the sportswear company under oath as a witness to find out more about the company’s previous sponsorship of Armstrong," according to Brent Schroten ...

Tags: Marketing and Sponsorship, Nike

08/27/15
Marketplace Roundup

In Las Vegas, Adam Hill notes after teasing an endorsement deal with UFC fighter Ronda Rousey several weeks ago on social media, Carl's Jr. yesterday announced that she "would be used in a marketing campaign designed to unveil the new Cinnamon Swirl French Toast Breakfast Sandwich." A commerc ...

Tags: Marketing and Sponsorship

08/26/15
Clemson Extends Apparel Deal With Nike

Clemson Univ. "will wear the swoosh" until '22, as Nike has "extended the university's athletic apparel deal for eight years," according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. Nike "signed the extension in December" prior to the June 30 expiration date of its previous deal. The new deal " ...

Tags: Marketing and Sponsorship, Nike, ACC

08/26/15
Super Bowl Ad Sales Pacing Well For CBS

CBS ad sales execs would not say how many more Super Bowl spots they have left to sell, but they said their efforts are pacing ahead of '13, when the network last carried the game. CBS is charging a record-high $5M per 30-second spot for the game. “We’re in really good shape,” said ...

Tags: Marketing and Sponsorship, CBS

08/26/15
Lenovo Launches Fantasy Football-Centric Ads

Learn more about Lenovo Lenovo yesterday announced the launch of its comedy fantasy football video series, “Fantasy Online College," which features eight NFLers and comedian J.B. Smoove. Giants WR Odell Beckham, Chiefs RB Jamaal Charles, Jets WR Eric Decker, Bears RB Matt Forte ...

Tags: Marketing and Sponsorship, Lenovo, NFL

08/26/15
Nike, Adidas Continue Shoe Push In Asia

Athletic companies are "making a big play for Asia this summer," and despite economic uncertainty in the region, brands like adidas and Nike are "looking to make inroads with young sports fans there using their biggest NBA stars," according to Jennie Bell of FOOTWEAR NEWS. Nike is "no stranger to th ...

Tags: Marketing and Sponsorship, Nike, Adidas

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug