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Published in SportsBusiness Daily on 01 / 26 / 15

4.5 – Local rating on SportSouth for the Thunder-Hawks game last Friday, marking a tie for the RSN’s best figure on record in the Atlanta market for a Hawks regular-season game. The game tied a Celtics-Hawks game from January '10 ( Fox Sports ).

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Acushnet, McIlroy To Part Ways

Golfer Rory McIlroy and Acushnet Co., which manufactures the Titleist and Footjoy brands, today jointly announced that their relationship will not extend beyond Dec. 31. McIlroy has been with the company since he began his pro career in September '07 ( Acushnet ). PGATOUR.com's Brian Wacker notes th ...

Tags: Marketing and Sponsorship, Titleist, FootJoy

Golfer Fritsch Inks Senators Sponsorship

Golfer Brad Fritsch “will be sporting Ottawa Senators colours" on the PGA Tour next season after the team yesterday "announced a sponsorship agreement with the 34-year-old golfer," according to Ken Warren of the OTTAWA CITIZEN. Fritsch, who grew up in Manotick, Ont., earned his PGA Tour card S ...

Tags: Marketing and Sponsorship, Golf

UCI Asks Armstrong To Return Tour Winnings

The Int'l Cycling Union (UCI) BOD on Friday at a meeting in Geneva “asked Lance Armstrong to return the nearly $4 million the disgraced cyclist earned from the seven Tour de France victories that were stripped because of doping,” according to Michael O’Keeffe of the N.Y. DAILY NEW ...

Tags: Marketing and Sponsorship

Danica Patrick's Q Score Remains Strong

Marketing Evaluations Exec VP Henry Schafer said that NASCAR driver Danica Patrick "has not lost her fastball," and that she "remains one of the most known and liked figures in sports," according to Brant James of ESPNW.com. Patrick's Q Score, which measures awareness and likeability in sports figur ...

Tags: Marketing and Sponsorship, NASCAR

Taco Bell Expects Millions Of Free Tacos

Taco Bell Chief Marketing & Innovation Officer Brian Niccol said the QSR anticipates giving away a "couple million" Doritos Locos tacos as part of a promotion with MLB. The QSR agreed to give the tacos out for free if any player stole a base during the World Series. Giants CF Angel Pagan f ...

Tags: Marketing and Sponsorship, MLB, Fox

Marketplace Roundup

GOLFCHANNEL.com's Rex Hoggard wrote golfer Rory McIlroy at the end of this year is "poised to sign a 10-year deal" with Nike worth a reported $250M, and McIlroy "deserves whatever mega-deal his management team can conjure up." However, this is "delicate ground." The game of golf's "historical footno ...

Tags: Marketing and Sponsorship

World Series Marketing Notes

MLB auto sponsor Chevrolet this weekend will light up the Palms Building, located across from Comerica Park, with a digital car-themed projection, part of a comprehensive activation plan for the company. Chevy also is sponsoring the World Series MVP trophy, the Roberto Clemente Award for community s ...

Tags: Marketing and Sponsorship, MLB

Peyton Becomes Papa John's Franchisee

Broncos QB Peyton Manning became the “newest franchisee for Papa John's pizza, signing a deal to own 21 stores in the Denver area Friday, the same day the pizza maker also announced it had signed a multi-year contract to continue as the official pizza of the NFL and the Super Bowl,” acco ...

Tags: Marketing and Sponsorship, Denver Broncos, NFL

ManU Opts Out Of DHL Training Partnership

EPL club Manchester United has bought out of its training kit partnership with DHL, according to the club's 20-F annual report filed on Thursday. The training kit deal, signed in August '11 and set to expire on June 30, 2014, now expires June 30, 2013. Financial terms were not available. DHL remains ...

Tags: Franchises, Marketing and Sponsorship

"SNF" A Key Ad Platform For Prez Candidates

"SNF" viewers living in areas that are still considered battleground markets for the presidential election will see an increase in political advertisements this weekend, as media buyers for President Obama and Mitt Romney have stepped up their ad purchases over the past several days. It does not hur ...

Tags: Marketing and Sponsorship

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