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Foot Locker Spot Has Damian Lillard Poking Fun At Former Stars Without Title Rings

04 / 16 / 14

Foot Locker yesterday released a new 30-second ad ahead of the NBA Playoffs featuring Trail Blazers G Damian Lillard having some fun at the expense of several star players without a championship ring. The ad shows Lillard, wearing adidas gear, on his phone with a friend discussing the playoffs ...

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Tags: Marketing and Sponsorship, Foot Locker, Adidas

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NASCAR Owners Optimistic About Sponsorships

NASCAR team owners yesterday expressed optimism that the economy is improving and pointed to new sponsorships and recent renewals as evidence that better days lie ahead for Sprint Cup teams. Stewart-Haas Racing has signed three new sponsors in the last six months, bringing on Quicken Loans, Outback ...

Tags: NASCAR, Marketing and Sponsorship

01/24/12
Patrick To Forgo Indy 500, Race In Coca-Cola 600

Danica Patrick yesterday announced she will skip the Indianapolis 500 and run the NASCAR Sprint Cup Series Coca-Cola 600 over Memorial Day weekend. The decision was made largely because she wants to focus on NASCAR this season. However, Patrick, who made the announcement during yesterday's NASC ...

Tags: Marketing and Sponsorship, NASCAR, IndyCar

01/24/12
Retailers Win With NFL Championship Gear Sales

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Tags: Marketing and Sponsorship

01/24/12
New Era Releasing NFL-Licensed Caps This Week

New Era's five-year NFL rights deal does not officially begin until April, but the Buffalo-based cap maker has its first NFL-licensed products in more than a decade at U.S. retail this week. Pro Bowl caps, priced at $28 for the 3930 model and $35 for the fitted 5950 cap, are being sold this week at ...

Tags: Marketing and Sponsorship, New Era

01/24/12
Athletes To Star In Bridgestone Tires Ads

Spurs F Tim Duncan and Suns G Steve Nash will star in one of Bridgestone Tires' ads scheduled to air during NBC’s broadcast of Super Bowl XLVI, while another spot includes Pro Football HOFers Troy Aikman and Deion Sanders. The ads from The Richards Group, Dallas, continue to showcase the tire ...

Tags: Marketing and Sponsorship, Audi, Volkswagen of America

01/24/12
Fox Has Nearly Sold Out UFC Broadcast

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Tags: Marketing and Sponsorship, UFC, Fox

01/24/12
Quaker Oats Eyeing Soccer Moms With Fire Deal

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Tags: Marketing and Sponsorship, Chicago Fire, Quaker Oats

01/24/12
New Callaway Ads Launch This Weekend

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Tags: Marketing and Sponsorship, Callaway Golf, PGA Tour, Cobra Golf Inc., Adams Golf Inc., Puma

01/23/12
Kia Releasing Super Bowl Ad Trailer In Theaters

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Tags: Volkswagen of America, Kia Motors, Samsung, E Trade, Marketing and Sponsorship

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New Bing Campaign Features Winter Sports Athletes

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Tags: Marketing and Sponsorship, Microsoft

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