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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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04/18/12
McD's Announces Details Of Olympics Program

IOC TOP sponsor McDonald's yesterday announced that its Olympics-based “Champions of Play” program, the QSR's "largest global kids initiative to date," is "built around physical activity and nutrition,"  according to Emily Bryson York of the CHICAGO TRIBUNE. A website “goes li ...

Tags: Marketing and Sponsorship, McDonalds

04/18/12
Olympic Marketers Mark 100 Days Till Games

The London Games Opening Ceremony is 100 days away, and several companies are marking the occasion by touting their upcoming campaigns. BMW : USOC sponsor BMW has launched a national fundraising campaign called BMW Drive for Team USA that invites consumers to retailers to test drive one of fiv ...

Tags: Marketing and Sponsorship, Oakley, BMW Inc., Heineken

04/18/12
UFC To Be Clothing Sponsor For Fighter Jon Jones

The UFC will be "sponsoring Jon Jones for his fight at UFC 145 against Rashad Evans,” according to Damon Martin of MMA WEEKLY. It is “no different than any other clothing deal because the UFC is not only the top MMA promotion in the world, but they also have their own apparel line, which ...

Tags: Marketing and Sponsorship, UFC, MMA

04/18/12
Marketplace Roundup

The combined value of EPL kit deals has hit $143.6M (all figures U.S.) this season, making it the most lucrative market in European football in that area, according to research by Sport+Markt. The ‘12 European Football Kit Supplier Report showed that EPL clubs averaged $7.2M in revenue from ki ...

Tags: Marketing and Sponsorship

04/17/12
P&G Olympic Campaign Its Biggest Ever

Procter & Gamble today announced it is launching its biggest ad campaign ever, as "Thank You, Mom" will focus on "thanking mothers of Olympians and would-be Olympians around the world,” according to Tanzina Vega of the N.Y. TIMES. The campaign is a “broader extension of the m ...

Tags: Marketing and Sponsorship, Procter and Gamble

04/17/12
Dr Pepper Becomes Bears' New Soft Drink Partner

Dr Pepper Snapple Group has signed a seven-year deal to become the Bears' new official and exclusive soft drink partner. The deal is at the Bears' top HOF partner level. This is the first NFL exclusive for Dr Pepper Snapple, which shares the Cowboys with Pepsi, and the company will activate with le ...

Tags: Marketing and Sponsorship, Chicago Bears, Dr Pepper/7UP

04/17/12
Boise State, Nike Agree To Six-Year Contract

Nike and Boise State Univ. have “agreed to a new six-year contract worth more than $6.24 million,” according to Brian Murphy of the IDAHO STATESMAN. The State Board of Education “will consider the contract at its meeting this week,” which if approved, will “be applied r ...

Tags: Marketing and Sponsorship, Nike

04/17/12
Nike Releases U.S. National Soccer Jerseys

The U.S. national soccer team primary uniform was unveiled yesterday, and the Nike-designed jersey “represented a dramatic departure for American soccer," according to Brian Straus of SPORTING NEWS. The U.S.’s "first-choice ensemble has comprised a white jersey, navy blue shorts and whit ...

Tags: Marketing and Sponsorship, Nike

04/17/12
Marketplace Roundup

In Baltimore, Hanah Cho reports the NFL’s decision to allow casino advertising at stadiums “comes as Maryland's nascent casino industry begins to promote slots play to more gamblers.” Maryland Live VP/Marketing Mario Maesano said, “The announcement that the NFL made is very e ...

Tags: Marketing and Sponsorship

04/16/12
Mountain Dew Agrees To New Dew Tour Sponsorship

Mountain Dew has negotiated a new title sponsorship deal for its Dew Tour, run by NBC's Alli Sports, that will "result in a wholesale reinvention of the property and give the sponsor a management voice in its operation," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Under the deal, the Dew To ...

Tags: Marketing and Sponsorship, NBC

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