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MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR's Official Beer

Published in SportsBusiness Daily on 11 / 22 / 17

MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light's official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport's offseason begins. Coors Light has been the official be...

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Tags: Marketing and Sponsorship, NASCAR, MillerCoors

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Tags: Marketing and Sponsorship

Nike Dragged Into Armstrong-Gov't Dispute

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Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship, Nike, ACC

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