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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Marketplace Roundup

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Capital One Uses Barkley's Humor In NCAA Spots

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Texas Signs 10-Year Deal With 289c Apparel

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Tags: Big 12, NCAA, Collegiate Licensing Co., Marketing and Sponsorship

MLS Adds J&J To Sponsor Roster

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K&N Extends As NASCAR Pro Series Title Sponsor

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Tags: Marketing and Sponsorship, NASCAR

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Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

MLB, Majestic Renew Apparel Deal

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