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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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Mercedes Hosts RC Hole-In-One Promo

The long lines fans witnessed in the buildup to the Ryder Cup this week were not just to see Tiger Woods or Rory McIlroy tee off. Rather, fans were 75-100 people deep waiting for the latest activation from PGA of America sponsor Mercedes-Benz. The automaker on Tuesday launched a challenge where fans ...

Tags: Marketing and Sponsorship, Mercedes Benz, Golf

09/28/12
Univ. Of Memphis' New Ad Campaign A Hit

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09/28/12
Sovereign\Santander Partners With MLS Revolution

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Tags: Marketing and Sponsorship, New England Revolution

09/28/12
Marketplace Roundup

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09/27/12
Watchmakers Bring Added Drama To Ryder Cup

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Tags: Marketing and Sponsorship, Golf, Rolex

09/27/12
Brady Latest NFLer To Hide Nike Logo

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Tags: Marketing and Sponsorship, Nike, Under Armour

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NBA Kings Announce New Sponsors

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Tags: Sacramento Kings, Marketing and Sponsorship

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