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Published in SportsBusiness Daily on 04 / 01 / 15

$45M  – The amount Rivers Casino has contributed, to date, to the Sports & Exhibition Authority of Pittsburgh and Allegheny County for Consol Energy Center construction expenses, following the latest payment of $4.6M. By the time its agreement with SEA concludes in '38,...

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Coke Unveils '13 Super Bowl Spot

Coca-Cola hopes to build on its strong showing in last year's Super Bowl with a ’13 ad that gets fans involved via social media and allows them to vote on a commercial to debut immediately following this year’s game. The company yesterday debuted its 60-second “Mirage” sp ...

Tags: Marketing and Sponsorship, Coca-Cola, NFL

Should Super Bowl Ads Be Released Early?

The big debate surrounding this year's Super Bowl is “should advertisers release their commercials early,” according to Meg James of the L.A. TIMES. During the last two years, a “growing number of Super Bowl advertisers have unveiled their spots several days before the big g ...

Tags: Marketing and Sponsorship, NFL

Woods, Mickelson Top List Of Golf Earners

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Tags: Marketing and Sponsorship, Golf

Textron Hopes To Raise Sales With EGR Deal

Textron, which today  announced a 10-race sponsorship with Earnhardt Ganassi Racing for the No. 1 NASCAR Sprint Cup Chevy driven by Jamie McMurray, is eyeing sales increases across the NASCAR industry for its Cessna airplanes, Bell helicopters, E-Z-Go golf carts and Bad Boy Buggies ATVs. Speak ...

Tags: Marketing and Sponsorship, NASCAR

Reebok Unveils "Rampage" Jackson Ad Campaign

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Tags: Marketing and Sponsorship, Reebok, UFC

Nike Hosts Three-Month Accelerator Program

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Tags: Marketing and Sponsorship, Nike

49ers Merchandise Sales Up 240%

49ers fever "has gripped the Bay Area, and merchants are poised to cash in" on the team's first Super Bowl appearance in 18 years, according to a front-page piece by Heather Somerville of the SAN JOSE MERCURY NEWS. Niners gear was a "hot seller even before Sunday's NFC Championship victory," as ...

Tags: Marketing and Sponsorship, San Francisco 49ers

Cessna, Textron To Sponsor Jamie McMurray

Cessna, the Kansas-based airplane manufacturer, and its parent company Textron signed a multi-year agreement with Ganassi Racing that will make them a co-primary sponsor of Earnhardt Ganassi Racing’s No. 1 Sprint Cup Chevy driven by Jamie McMurray. The deal, which is expected to be announced t ...

Tags: Marketing and Sponsorship

Goody's Inks Earnhardt Jr. For Multimedia Campaign

Goody's yesterday announced that NASCAR driver Dale Earnhardt Jr. is joining NASCAR team Owner Richard Petty in a new multimedia campaign beginning early this year. Goody's Powder will be the title sponsor for the NASCAR Sprint Cup Series Goody's Fast Relief 500 on Oct. 27 at Martinsville Speedway i ...

Tags: Marketing and Sponsorship, NASCAR

SHR Still Selling Race Sponsorships For '13

Stewart-Haas Racing “still needs to sell roughly 20 race sponsorships for the Sprint Cup Series this season,” according to Nate Ryan of USA TODAY. The team learned over the summer “of the impending departures” of the U.S. Army from Ryan Newman's No. 39 Chevy and Office D ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

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