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World Series Win Could Bring National Sponsor Opportunities For Young Cubs Players

Published in SportsBusiness Daily on 10 / 25 / 16

A World Series victory for the Cubs "could launch the team's charismatic young stars, and its grizzled manager, into the sports marketing elite," according to Robert Channick of the CHICAGO TRIBUNE. The Cubs have become a "national story extending far beyond the city and baseball fans, opening up a ...

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Tags: Marketing and Sponsorship, Chicago Cubs, MLB

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Carmelo: Business Interests Kept Me In N.Y.

Knicks F Carmelo Anthony on Thursday said that there were "business reasons in addition to basketball ones that led him to re-sign" with the team this offseason, according to Neil Best of NEWSDAY. Anthony, speaking at the Bloomberg Sports Business Summit in Manhattan, said, "I just couldn't leave fr ...

Tags: Marketing and Sponsorship, New York Knicks, NBA

Xfinity To Title Sponsor NASCAR's Secondary Series

NASCAR and Comcast yesterday announced a 10-year deal to rebrand its secondary series the Xfinity Series. Sources valued the deal at close to $200M. Comcast Senior VP/Marketing Communications Peter Intermaggio said, “One of the things that is especially important to us is live sports. We kno ...

Tags: Comcast, NASCAR, Marketing and Sponsorship

Texas A&M Not Selling Specific Player Jerseys

Texas A&M officials have "turned down requests from at least two national retailers that contacted the school" about selling No. 7 jerseys after the performance of QB Kenny Hill in last Thursday's opener, according to Darren Rovell of ESPN.com. The retailers were "trying to get the university to ...

Tags: Marketing and Sponsorship, SEC

Monster Title Sponsoring New PBR Event

Monster Energy Drink will title sponsor a new PBR event in Huntington Beach, Calif., this fall under a one-year deal. The Monster Energy Bulls on the Beach is scheduled for Saturday, Oct. 18, and will invite 15 riders and 15 bulls to compete for a chance at earning additional points in the PBR world ...

Tags: Marketing and Sponsorship, PBR

Visa Promotes New Initiative In NFL Ads

With the NFL season beginning tomorrow, longtime league sponsor Visa is putting the NFL’s marketing power behind its Visa Checkout e-wallet initiative. TV ads breaking this week from BBDO will attempt to demonstrate how the digital wallet is so easy to use, it can be done with one hand. O ...

Tags: Marketing and Sponsorship, Visa, NFL

Tom Brady Featured In Three New UGG Ads

Patriots QB Tom Brady will be featured in three spots this fall as part of UGG Australia’s first global brand marketing campaign, which will be titled “This Is UGG.” The spots, via M&C Saatchi, L.A., will be launched throughout the ’14 NFL season; the first one -- &l ...

Tags: Marketing and Sponsorship, Ugg

Nike Likely Will Lose Money On New KD Deal

Nike's decision to match the 10-year deal reported to be worth at least $265M that Under Armour had offered Thunder F Kevin Durant is an "utterly terrible financial move," but something that is "perfectly logical" at the same time, according to James Briggs of the BALTIMORE BUSINESS JOURNAL. Nike ...

Tags: Marketing and Sponsorship, Nike, Under Armour

PGA Of America Unveils U.S. Ryder Cup Outfits

The PGA of America this morning named Ralph Lauren an official partner and outfitter of the organization through '20. The licensing agreement designates Ralph Lauren as the official partner and official outfitter of the PGA Championship, the official outfitter of Ryder Cups conducted in the U.S. dur ...

Tags: PGA of America, Marketing and Sponsorship, Polo Ralph Lauren

BMW Touts Brand At PGA Tour Event

The PGA Tour BMW Championship is "not only the carmaker's premier sponsorship event in professional golf but also a chance for it to show off its brand," according to David Migoya of the DENVER POST. The tournament's opening day tomorrow at Cherry Hills Country Club near Denver "will be free to any ...

Tags: Marketing and Sponsorship, BMW, PGA Tour

McIlroy's Pants, Shirt Fetching For $20K

Upper Deck owns the "exclusive rights to sell authenticated memorabilia associated" with golfer Rory McIlroy, and is now selling for $19,999.99 the "autographed pants and shirt the young Irishman wore during the final round" of his '12 PGA Championship victory, according to Tod Leonard of the SAN DI ...

Tags: Marketing and Sponsorship, Golf, Upper Deck

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