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"We won the championship. We're drinking champagne, but we have 14 guys grinding it out at a ballpark trying to watch it on their cell phones. They are the ones missing birthdays and their son's first Little League game" – Nationals President of Baseball Operations & GM Mike Rizzo , ...

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06/28/12
Nike Gets Exposure At Track Trials

Nike has "spent millions for this level of visibility" at the USOTF Trials in Eugene, Ore., and marketing experts have said that the "return is immeasurable," according to a front-page piece by Sherri Buri McDonald of the Eugene REGISTER-GUARD. As the Trials’ lead sponsor, Nike “domi ...

Tags: Marketing and Sponsorship, Nike

06/28/12
Marketplace Roundup

Fenway Sports Management co-Managing Dir Mark Lev said that the company plans to expand Heat F LeBron James’ “off-the-court business with them with technology, auto [and] E-commerce companies." Lev said, “LeBron’s popularity is at an unprecedented level and in particular we a ...

Tags: Marketing and Sponsorship

06/27/12
Kenseth, Roush Fenway Parting Ways

Roush Fenway Racing yesterday announced that NASCAR Sprint Cup points leader Matt Kenseth “will be leaving the organization at the end of the season,” one of the “biggest driver-team moves in recent NASCAR history,” according to Mike Hembree of SPEEDTV.com. Ricky Stenhouse Jr ...

Tags: Marketing and Sponsorship, NASCAR

06/27/12
Web.com To Title PGA Tour's Developmental Tour

Web.com, an online marketing and web design service, will immediately replace Nationwide as the umbrella sponsor of the PGA Tour’s developmental tour. Web.com, based in Jacksonville, just 20 miles from the PGA Tour’s Ponte Vedra HQs, will assume sponsorship today, meaning this week&rsqu ...

Tags: Marketing and Sponsorship, PGA Tour

06/27/12
RBS Cancels Wimbledon Hospitality

Royal Bank of Scotland has “cancelled its corporate hospitality at Wimbledon in the wake of the IT meltdown which left thousands of customers without access to cash,” according to the London TELEGRAPH. The bank, which indicated that it is “finally getting on top of the crisis, said ...

Tags: Marketing and Sponsorship, Tennis

06/27/12
FC Dallas Signs AdvoCare As Jersey Sponsor

MLS FC Dallas introduced AdvoCare as its jersey sponsor at a press conference this morning. AdvoCare is a Texas-based health and wellness company that offers energy, weight-loss, nutrition and sports performance products. “Our ultimate goal was to find the perfect partner,” said FC Dalla ...

Tags: Marketing and Sponsorship, FC Dallas

06/27/12
Cardinals Announce Partnership With Hyundai

The NFL Cardinals yesterday announced a multiyear deal with Hyundai in which the automaker will become the presenting sponsor of the team's training camp. Hyundai's presence will include vehicle displays, signage and promotional and hospitality opportunities. The deal also includes the placement of ...

Tags: Marketing and Sponsorship, Arizona Cardinals

06/27/12
Olympic Marketing Notes

MARKETING magazine’s John Reynolds reports McDonald's unveiled details of its U.K. Olympic and Paralympic campaign, which will be called “We All Make The Games.” The campaign will “involve guerrilla film crews and a TV campaign that will celebrate the people and moments of th ...

Tags: Marketing and Sponsorship

06/26/12
Delta To Sponsor Chelsea FC

Delta Air Lines signed a deal to become EPL club Chelsea's official airline sponsor. Per the deal, Delta will receive LED exposure during homes games, a presence on the club's website and the Delta logo appearing on media backboards for interviews conducted at Stamford Bridge. Additionally, the airl ...

Tags: Delta Airlines, Marketing and Sponsorship, English Premier League

06/26/12
Sunderland Inks Non-Profit Sponsor

EPL club Sunderland signed Invest in Africa as its principal partner and shirt sponsor for the '12-13 season, marking the first time a non-profit organization has sponsored an EPL club. The Invest in Africa brand will be displayed on the team's kit for a minimum of two seasons. Invest in Africa prom ...

Tags: Marketing and Sponsorship

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