TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line
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TaylorMade-Adidas Condemns Garcia "Fried Chicken" Remark, Will Continue To Review05 / 23 / 13TaylorMade-adidas Golf yesterday "distanced itself" from a racial remark made by golfer Sergio Garcia about Tiger Woods during a European Tour dinner Tuesday night, according to Michael Buteau of BLOOMBERG NEWS. The company in a statement said, “Sergio Garcia’s recent comment was offens... |
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DHL Unveils No. 28 IndyCar For Ryan Hunter-Reay
Andretti Autosport driver Ryan Hunter-Reay's car for the '11 Izod IndyCar Series season was unveiled yesterday "for the first time with the familiar yellow-and-red banner" of new sponsor DHL at the company's regional HQs in Plantation, Fla., according to Craig Davis of the South Florida SUN-SENTINEL ...
Tags: IndyCar, DHL, Marketing and Sponsorship
Interest, Investment On The Rise For NASCAR Sponsors
NASCAR's ratings and estimated crowds have "increased in each of 2011's first three races," and interest and investment also "seem to be on the rise among those benefiting most from the increased exposure: sponsors," according to Nate Ryan of USA TODAY. Just Marketing Int'l Founder & CEO Zak Bro ...
Tags: NASCAR, Marketing and Sponsorship
2K Sports Ad Touts Return Of $1M Bonus
Watch 2K Sport's spot featuring McGilberry 2K Sports has created a new commercial for its baseball release "MLB 2K11" featuring Wade McGilberry, the Alabama man who won the game publisher's $1M contest last year for pitching a perfect game in “MLB 2K10.” McGilberry a ...
Tags: Marketing and Sponsorship, MLB
Marketplace Roundup
The AP reported Under Armour's five-year kit supplier deal announced yesterday with EPL club Tottenham Hotspur is worth a reported $81M, making it the company's "biggest European sponsorship." Under Armour President & CEO Kevin Plank said that the company "wants to build the brand in Br ...
Under Armour Signs Deal With EPL's Tottenham
Under Armour and Tottenham Hotspur today announced a five-year kit supply agreement, the Baltimore-based company's first with an EPL club. Beginning with the '12-13 season, Under Armour will provide Tottenham with performance apparel, including training wear and game jerseys for the club's teams, as ...
NBC, Versus Join Forces To Promote NHL
NBC and Versus are joining forces to push the NHL's "History Will Be Made" Stanley Cup Playoffs ad campaign "on air, online, in store, in print and via mobile and social media" beginning Sunday during NBC's NHL Game of the Week, according to Jon Lafayette of BROADCASTING & CABLE. MSNBC and CNBC ...
Tags: NBC, Versus, Marketing and Sponsorship, NHL
Airlines Could Increase Sports Sponsorships
Many U.S. airlines "see teams and athletes as convenient vehicles for their commercial message," and with the economy recovering, sponsorship is "likely to grow even more," according to analysts cited by Roger Yu of USA TODAY. Fans who attend sporting events are "deemed by advertisers ...
Dara Torres Endorsing Foam Sleep Solutions Line
U.S. Gold Medal-winning swimmer Dara Torres has signed on as an endorser of a new line of foam sleep solutions developed by Sleep Innovations, the New Jersey-based company that develops memory foam pillows, mattresses and mattress toppers. Torres will endorse a pillow and other products in the compa ...
Reese's Signs As Big East's Candy Sponsor
Reese's will receive prominent exposure at Big East tourneys The Big East Conference has renewed its agreement with The Hershey Co. to make Reese’s Peanut Butter Cups the conference’s official candy. The deal also gives Reese’s status as a premier partner for the men’s and wome ...
Tags: Marketing and Sponsorship, Hershey Foods Corp., Basketball
Marketplace Roundup
In Cincinnati, James Ritchie reports Cincinnati-based Great American Insurance has signed Reds 1B Joey Votto "for a new advertising campaign." Great American spokesperson Diane Weidner said that the company "will feature Votto in a series of print ads highlighting Great American's brand and its prod ...
