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Mayweather-Pacquiao Bout Expected To Bring In Record $13.2M In Sponsor Sales

Published in SportsBusiness Daily on 04 / 27 / 15

Saturday's Floyd Mayweather Jr.-Manny Pacquiao fight is "expected to shatter all revenue records in boxing history, including for most money generated by sponsors," according to Dan Rafael of ESPN.com. Top Rank President Todd duBoef on Friday said that their contracts "with five title sponsors" will...

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Tags: Marketing and Sponsorship, Boxing

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Toronto FC Signs Budweiser To Deal

MLS Toronto FC and Labatt Breweries of Canada have agreed to a five-year team and stadium sponsorship with Budweiser, the official beer sponsor of Toronto FC and BMO Field. Budweiser will have pouring rights at BMO Field, in-stadium signage and branded merchandise, among other deal points. The brewe ...

Tags: Marketing and Sponsorship, Toronto FC, MLS

2K Acquires WWE Videogame License

2K Sports and WWE yesterday announced a multiyear agreement granting 2K Sports the exclusive rights to publish the WWE videogame franchise. "WWE '14" will be available for all consoles in the fall ( 2K Sports ). ESPN.com's Jon Robinson noted 2K parent company Take-Two Interactive acquired the WWE vi ...

Tags: Marketing and Sponsorship

Car Companies Bank On Gen-6 Cars To Pump Sales

Car companies and dealerships are hoping NASCAR’s new Gen-6 cars’ “success on the track will lead to higher sales in the showroom,” according to Jeffrey Cassady of the Daytona Beach NEWS-JOURNAL. When Danica Patrick won pole position for the Daytona 500 “in her Chevrole ...

Tags: Marketing and Sponsorship, NASCAR, General Motors, Toyota, Ford Motor Co.

Marketplace Roundup

BROADCASTING & CABLE’s George Winslow noted the co-presenting sponsors for NCAA March Madness Live “are NCAA Corporate Champions AT&T, Capital One and Coke Zero.” Buick, Capital One and Coke Zero “will sponsor the NCAA March Madness Live iOS app for Apple devices, w ...

Tags: Marketing and Sponsorship

RGIII Responds To Adidas Backlash

Redskins QB Robert Griffin III yesterday "made public assurances he won’t rush his recovery from knee surgery" after the launch of an adidas ad campaign promoting Griffin's goal of recovering in time for the start of the '13 NFL season, according to Rich Campbell of the WASHINGTO ...

Tags: Marketing and Sponsorship, Adidas, Washington Redskins, NFL

Clippers' Griffin, Paul See Rising Marketability

Clippers F Blake Griffin and G Chris Paul's respective endorsement deals with Kia and State Farm Insurance make the team one of only two in the NBA with “more than one player featured in national television advertisements promoting something other than sports coverage or sneakers," according t ...

Tags: Marketing and Sponsorship, State Farm, Kia Motors, Los Angeles Clippers, NBA

Pittsburgh Company To Make Terrible Towels

The Steelers yesterday said that Pittsburgh-based company Little Earth Productions will "take over manufacturing and distribution for the team's best-known souvenir," the Terrible Towel, according to Kim Leonard of the PITTSBURGH TRIBUNE-REVIEW. Little Earth for the past six years has "turned out wo ...

Tags: Marketing and Sponsorship, Pittsburgh Steelers, NFL

Wheels & Deals

SPORTING NEWS' Bob Pockrass reported Wrangler has produced an online video series featuring NASCAR driver Dale Earnhardt Jr. and team owner Richard Childress discussing memories of late driver Dale Earnhardt "as part of the company’s personal endorsement deal" with Earnhardt Jr. Wrangler VP/Ma ...

Tags: Marketing and Sponsorship, NASCAR

NASCAR Unveils Driver-Centric Ad Campaign

NASCAR's creative effort with new ad agency Ogilvy & Mather, N.Y., will launch Sunday and is previewed by Stuart Elliott of the N.Y. TIMES. NASCAR VP/Marketing Kim Brink said that Ogilvy & Mather has “been developing ‘a new brand direction and a new creative platform’ ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Nike, Oakley Distance Themselves From Pistorius

Oakley and Nike yesterday announced that they "would no longer run ads featuring" South African double-amputee sprinter Oscar Pistorius, who is accused of murdering his girlfriend, according to Curry & Kanani of ABCNEWS.com. Oakley Corporate Communications Manager Cheri Quigley in a statement sa ...

Tags: Marketing and Sponsorship, Nike, Oakley

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