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Published in SportsBusiness Daily on 10 / 30 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusinessdai...

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07/30/12
Yankees Stars Receive Personal Workout Gear

The latest trend inside the Yankees clubhouse “is having personalized workout shirts -- unique, generally not-for-sale gear designed by shoe companies, given to top talent” like RF Nick Swisher, SS Derek Jeter and 2B Robinson Cano, according to Daniel Barbarisi of the WALL STREET JOURNAL ...

Tags: Marketing and Sponsorship

07/30/12
Nebraska Unveils New Adidas Uniform

Adidas on Friday introduced the “much-awaited alternate uniform design” for the Univ. of Nebraska football team, which the team will wear on Sept. 29 “in a home game against Wisconsin,” according to Sam McKewon of the OMAHA WORLD-HERALD. Wisconsin this week will also “u ...

Tags: Marketing and Sponsorship, Adidas

07/27/12
Tebow-Mania Hits Cortland County, New York

While Jets QB Mark Sanchez "remains the face" of the franchise, newly-acquired QB Tim Tebow "owns the early momentum as the franchise's new football and evangelical force of nature," according to Jim Corbett in a sports section cover story for USA TODAY. Cortland County (New York) Convention & V ...

Tags: Marketing and Sponsorship, New York Jets

07/27/12
Under Armour Unveils Northwestern Football Jerseys

Under Armour Thursday unveiled new football uniforms for Northwestern Univ. to debut during the ‘12 season. The schools’ partnership with UA was announced in December and the company will outfit all teams in a multiyear agreement. The focal point of the football jerseys is a prominent ...

Tags: Marketing and Sponsorship, Under Armour

07/27/12
Top NHL Pick Signs Deal With Warrior

Oilers RW Nail Yakupov, the No. 1 overall pick in last month’s NHL Draft, has signed a multiyear equipment and apparel deal with Warrior Sports. The deal includes helmet, stick, protective gear and undergear, said Ian Pulver, who represents Yakupov along with lead agent Igor Larionov. Pulver d ...

Tags: Marketing and Sponsorship

07/27/12
Marketplace Roundup

The Rams named Boxing Clever, St. Louis, their advertising agency of record. The deal will encompass print, TV and radio ads, as well as promotions, events, social media and digital marketing. The firm's first assignment with the team will be to create branding and messaging for the '12 NFL season, ...

Tags: Marketing and Sponsorship, Adidas

07/26/12
Learfield Not Looking To Change PSU Deal

Learfield Sports, the multimedia rights holder at Penn State, said it will not immediately seek to restructure its contract with the athletic department in the aftermath of the NCAA’s harsh penalties against the PSU football program. Learfield President & CEO Greg Brown said yesterday he i ...

Tags: Marketing and Sponsorship

07/26/12
Computer Company Lenovo Partners With NFL

Lenovo yesterday announced a three-year partnership with the NFL, making the company the league's official laptop, desktop and workstation sponsor. The deal will allow Lenovo use of NFL-owned trademarks in marketing and advertising activities. Plans include advertising and promotions in retail outle ...

Tags: Marketing and Sponsorship, NFL, Lenovo

07/26/12
Bolt's Virgin Media Ad Taken Off U.K. Air

U.K.'s advertising watchdog has banned Virgin Media's multimillion-pound TV campaign featuring Gold Medal-winning Jamaican sprinter Usain Bolt, ruling that the cable firm "could not deliver on a promise relating to superfast broadband," according to Mark Sweney of the GUARDIAN. Virgin Media's "high- ...

Tags: Marketing and Sponsorship

07/26/12
Regional Banks Sign College Deals

Two banks have struck college sponsorship deals that will give them rights on both coasts. Bank of the West has extended its deals to be the official bank at UCLA and Cal-Berkeley, while adding a deal with the Rose Bowl. On the east coast, Webster Bank will be the new official bank of UConn. Both de ...

Tags: Marketing and Sponsorship, NCAA

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