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Coca-Cola Re-Signs With SMI Through '20, Extends Title Deal Of Memorial Day Race

Published in SportsBusiness Daily on 05 / 26 / 15

After roughly a year's worth of negotiations, SMI and Coca-Cola on Sunday jointly announced the beverage giant has extended its deal with the track promoter through ’20. The deal, which now will extend into its 35th year, gives Coca-Cola pouring rights as the official soft drink, sparkling bev...

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Tags: Marketing and Sponsorship, Coca-Cola, Speedway Motorsports Inc.

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Local Retailers Cash In On Sweet 16

As Wichita State and Kansas are prepping for their Sweet 16 matchups in the NCAA Tournament, fans are "looking to don their team’s colors in support, and local retailers are responding to the demand," according to Kelsey Ryan of the WICHITA EAGLE. Wichita-based Tad's Locker Room Owner Tad Snar ...

Tags: Marketing and Sponsorship, NCAA, Basketball

U.K. Athletics, Competitors In Contract Dispute

U.K. Athletics has been "accused of 'bulldozing' Olympic and Paralympic athletes into signing a central contract that would blunt their individual commercial appeal and place them in breach of existing endorsement deals," according to Ashling O'Connor of the LONDON TIMES. Agents acting for some of t ...

Tags: Marketing and Sponsorship, Nike, Adidas

Nike Catches Heat For Tiger Facebook Post

A Nike Facebook and Twitter post featuring Tiger Woods and the caption "Winning takes care of everything" has drawn "criticism for perceived insensitivity about Woods' divorce," according to Todd Wasserman of MASHABLE.com. Woods became the No. 1 player in the world with his win yesterday at the Arno ...

Tags: Marketing and Sponsorship, Golf, Nike

Advertisers Returning To Penn State

The child sex abuse scandal at Penn State Univ. has cost the school an estimated $46M since November '11, but "some sponsor dollars look to be trickling back" as advertisers are "coming around," according to Michael McCarthy of AD AGE. Cars.com "returned to Penn State football telecasts" last y ...

Tags: Marketing and Sponsorship

Sportiqe To Launch Grateful Dead-NBA Line

Apparel brand Sportiqe has partnered with Grateful Dead Productions to launch a T-shirt line featuring artwork inspired by the Rock & Roll HOF band merged with NBA team logos. The Grateful Dead by Sportiqe collection will debut with T-shirts featuring the Lakers, Clippers, Knicks, Nets, Celtics, ...

Tags: Marketing and Sponsorship, NBA

Trout, Harper Are Marketing Forces

Angels LF Mike Trout and Nationals CF Bryce Harper were each named Rookie of the Year in MLB last season, and "never in modern history have there been two winners in a single year as marketable," according to Darren Rovell of ESPN.com. Trout has been "more willing to do deals, signing siza ...

Tags: Marketing and Sponsorship, Washington Nationals, Los Angeles Angels, MLB

MLB Goes Young With New Campaign

MLB on Friday launched a new campaign titled "I Play" to coincide with Opening Day. The campaign, created by Hill Holliday, showcases the league's young stars. Spots began airing last weekend on ESPN and MLB Network, and will also air on Fox and TBS throughout the season, along with digital and ...

Tags: Marketing and Sponsorship, MLB

Barkley Could End Up On Twitter

TNT analyst Charles Barkley's "new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter," according to Christopher Heine of ADWEEK. Barkley has never had a Twitter account, but Captial One Senior VP/Brand Marketing Marc ...

Tags: Marketing and Sponsorship

Women's Soccer Team Pulls Controversial T-Shirt

The NWSL Portland Thorns are "removing a T-shirt from store shelves and the team's website in response to criticism that its slogan 'Feelin' Thorny?' was sexist," according to Allan Brettman of the Portland OREGONIAN. MLS Timbers COO Mike Golub, whose organization owns the women's club, said that th ...

Tags: Marketing and Sponsorship, Soccer, Portland Timbers

Southwest, Adams Golf Pair Up For Promotions

Southwest Airlines and Adams Golf, a pair of Dallas-based companies, have created a partnership that will put logos of both brands on the hats and golf bags of eight PGA Tour pros, beginning this week at the Shell Houston Open. The move marks Southwest’s first foray into golf, and the airline ...

Tags: Marketing and Sponsorship, Adams Golf Inc.

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