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Nike Re-Signs Odell Beckham Jr. To Brand's Most-Lucrative NFL Player Deal To Date

Published in SportsBusiness Daily on 05 / 24 / 17

Nike's new contract with Giants WR Odell Beckham Jr. is "believed to be worth" more than $29M over five years and is "by far the most lucrative endorsement deal for a NFL player to date," according to sources cited by Nick DePaula of NICEKICKS.com. If certain triggers are met, the deal could "escala...

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Tags: Marketing and Sponsorship, New York Giants, Nike, Adidas

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Sport Chek's Campaign Adds Retail Component

Sport Chek’s basketball-centric “My North” marketing campaign this week "goes retail, when a line of T-shirts and hoodies emblazoned with the slogan hits stores," according to Morgan Campbell of the TORONTO STAR. The campaign focuses on Toronto "as a hoops hotbed, highlighti ...

Tags: Marketing and Sponsorship

Red Bulls To Announce Ben's Limo Partnership

The Red Bulls tomorrow will announce that they have struck a sponsorship deal with Ben’s Limo, which will become the team’s official ground transportation provider. Terms of the deal have not been disclosed. Ben’s Limo will receive Red Bulls intellectual property rights, in-arena e ...

Tags: Marketing and Sponsorship, New York Red Bulls, MLS

Marketplace Roundup

The AP reports Olympic Gold Medal-winning swimmer Missy Franklin this morning turned pro and has chosen WME-IMG VP/Action Sports Mark Ervin "to represent her." Franklin will be the "first swimmer in his client stable that includes Olympic champion skier Lindsey Vonn." Ervin "used to work with" ...

Tags: Marketing and Sponsorship

Nike Benefiting From "Athleisure" Trend

Nike's sales climbed to $7.46B for the three months ended Feb. 28, up from $6.97B a year earlier, and "excluding the effect of currencies, sales improved 13%," according to Tess Stynes of the WALL STREET JOURNAL. Nike has "benefited from the blurring" of fashion and athletic wear, and it "conti ...

Tags: Marketing and Sponsorship, Nike

Capital One Uses Barkley's Humor In NCAA Spots

Capital One released a new ad campaign to coincide with the NCAA Tournament that charts the progress of Charles Barkley, Samuel L. Jackson and Spike Lee as they "make their way via auto to Indianapolis" for the Final Four, according to Lewis Lazare of the CHICAGO BUSINESS JOURNAL. The ...

Tags: Marketing and Sponsorship, Capital One

Texas Signs 10-Year Deal With 289c Apparel

The Univ. of Texas has approved a 10-year agreement with 289c Apparel to become the new licensee for the school. UT was assisted in making the deal by Learfield Licensing Partners. The new deal replaces the current deal with CLC for both UT and UTEP, which ends June 30, 2016. It includes g ...

Tags: Big 12, NCAA, Collegiate Licensing Co., Marketing and Sponsorship

MLS Adds J&J To Sponsor Roster

Soccer United Marketing today announced that Johnson & Johnson has signed on as an official partner of MLS and the U.S. Soccer Federation. The partnership includes the U.S. men's, women's and youth national teams. Activation begins with tonight's FC Dallas-Union game. J&J's consumer bra ...

Tags: Marketing and Sponsorship, Johnson and Johnson, MLS

K&N Extends As NASCAR Pro Series Title Sponsor

K&N Engineering on Friday afternoon will announce that it has re-signed as title sponsor of NASCAR’s East & West Pro Series for five years through ’21. Financial terms were not disclosed, but K&N Filters Sports Marketing Manager Tony Yorkman said the extension came at an incr ...

Tags: Marketing and Sponsorship, NASCAR

Hornets Ink Multiyear Deal With Diageo

The Hornets signed a deal with Diageo that "will put the team’s logo and trademark on purple Crown Royal bags across North Carolina," according to Jonathan McFadden of the CHARLOTTE OBSERVER. The multiyear deal "gives Diageo’s Crown Royal whiskey and Ciroc vodka brands access to the Horn ...

Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

MLB, Majestic Renew Apparel Deal

Majestic Athletic and MLB on Thursday announced an extension of their partnership through '19. Majestic will retain exclusive rights to design, produce and distribute on-field uniforms, Authentic Collection apparel, replica jerseys and a broad assortment of men's and women's fan apparel. Majestic in ...

Tags: Majestic Athletic, MLB, Marketing and Sponsorship

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