Featured Story

PepsiCo Replaces Coca-Cola As Redskins Soft Drink Sponsor, Also Gets Salty Snacks

Published in SportsBusiness Daily on 07 / 25 / 17

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins we...

Read More

Tags: Marketing and Sponsorship, Washington Redskins, PepsiCo

More Stories

05/13/15
Marketplace Roundup

The WALL STREET JOURNAL's Ellen Emmerentze Jervell reports adidas Chair & CEO Herbert Hainer knows that a full turnaround of the company's business "can’t happen overnight," but he still expects its "long-troubled North American division to be profitable by year-end." Hainer "points to fre ...

Tags: Marketing and Sponsorship

05/12/15
Brady's Brand Takes Hit With Deflategate Ruling

After the NFL doled out a four-game suspension for Patriots QB Tom Brady due to the findings of the league's Deflategate investigation, he "is the one taking the fall" for the team's transgressions, according to a front-page piece by Ben Volin of the BOSTON GLOBE. Volin: "It’s his Wikipedia pa ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

05/12/15
Questions Arise Over Military Tributes

Sen. Jeff Flake (R-Ariz.) yesterday "asked the Department of Defense to supply the total amount it has paid pro leagues and franchises" since FY '09 to "present promotional material and details on the number of paid salutes for honoring members of the armed services and the amount spent on such salu ...

Tags: Marketing and Sponsorship

05/12/15
Speaker Company Goes Viral With NHL Astronaut

Tampa-based Bluetooth speaker manufacturer Malektronic's astronaut mascot, which has appeared on the glass at Lightning games, has transfixed hockey fans throughout the Stanley Cup Playoffs. The man outfitted in an astronaut suit has been captured on game broadcasts, featured on several ESPN hig ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

05/12/15
Etihad Airways Partners With Monumental Sports

Abu Dhabi-based Etihad Airways will become the "exclusive airline partner" of Monumental Sports & Entertainment and its three teams -- the Capitals, Wizards and WNBA Mystics -- as well as Verizon Center, according to Sean Cronin of the Abu Dhabi NATIONAL. The agreement "reflects a majo ...

Tags: Marketing and Sponsorship, Etihad Airways, Washington Capitals, Washington Wizards, Washington Mystics

05/12/15
Alex Morgan Ready For World Cup Spotlight

U.S. women’s national team F Alex Morgan has "become known as much for her off-field celebrity as for her on-field performances," having been "featured in McDonald's and ChapStick commercials, posed for Coca-Cola advertisements and twice modeled" for the SI swimsuit edition, according to Jamie ...

Tags: Marketing and Sponsorship, Soccer

05/12/15
Marketplace Roundup

In California, Larry Bohannan writes "there was never any question about the long-term viability" of the PGA Tour event in Palm Springs. It was "more a matter of getting a sponsor who was comfortable with playing in the desert and what the local tournament offered in terms of client hospitality oppo ...

Tags: Marketing and Sponsorship

05/11/15
CareerBuilder To Title Sponsor Palm Springs Stop

The PGA Tour "has signed job site CareerBuilder to replace Humana as title sponsor of the former Humana Challenge," according to Lombardo & Lefton of SPORTSBUSINESS JOURNAL. The deal "is a six-year agreement." A source said that the company "is paying" around $7M a year. The tourname ...

Tags: Marketing and Sponsorship, PGA Tour

05/11/15
Indy 500 Seeking Presenting Sponsor

Hulman & Co. CEO Mark Miles this past weekend said he thinks the Verizon IndyCar Series will "have a presenting sponsor of the Indianapolis 500" by next year, according to Tony DiZinno of NBCSPORTS.com. Miles said, "There’s a few prospects. But it could very well be a new company to come i ...

Tags: Marketing and Sponsorship, IndyCar

05/11/15
Shaw Inks Presenting Sponsorship For Grey Cup

New CFL Commissioner Jeffrey Orridge on Friday unveiled Shaw Communications "as the first-ever presenting sponsor of the Grey Cup," according to the CP. Orridge: "It’s about elevating and strengthening the Grey Cup." Financial details of the partnership "weren’t divulged." But the C ...

Tags: Marketing and Sponsorship, CFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug