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Coca-Cola Re-Signs With SMI Through '20, Extends Title Deal Of Memorial Day Race

Published in SportsBusiness Daily on 05 / 26 / 15

After roughly a year's worth of negotiations, SMI and Coca-Cola on Sunday jointly announced the beverage giant has extended its deal with the track promoter through ’20. The deal, which now will extend into its 35th year, gives Coca-Cola pouring rights as the official soft drink, sparkling bev...

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Tags: Marketing and Sponsorship, Coca-Cola, Speedway Motorsports Inc.

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03/27/13
Local Retailers Cash In On Sweet 16

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Tags: Marketing and Sponsorship, NCAA, Basketball

03/27/13
U.K. Athletics, Competitors In Contract Dispute

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Tags: Marketing and Sponsorship, Nike, Adidas

03/26/13
Nike Catches Heat For Tiger Facebook Post

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Tags: Marketing and Sponsorship, Golf, Nike

03/26/13
Advertisers Returning To Penn State

The child sex abuse scandal at Penn State Univ. has cost the school an estimated $46M since November '11, but "some sponsor dollars look to be trickling back" as advertisers are "coming around," according to Michael McCarthy of AD AGE. Cars.com "returned to Penn State football telecasts" last y ...

Tags: Marketing and Sponsorship

03/26/13
Sportiqe To Launch Grateful Dead-NBA Line

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Tags: Marketing and Sponsorship, NBA

03/26/13
Trout, Harper Are Marketing Forces

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Tags: Marketing and Sponsorship, Washington Nationals, Los Angeles Angels, MLB

03/25/13
MLB Goes Young With New Campaign

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Tags: Marketing and Sponsorship, MLB

03/25/13
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Tags: Marketing and Sponsorship

03/25/13
Women's Soccer Team Pulls Controversial T-Shirt

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Tags: Marketing and Sponsorship, Soccer, Portland Timbers

03/25/13
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Tags: Marketing and Sponsorship, Adams Golf Inc.

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