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Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

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Marketplace Roundup

NASCAR driver Carl Edwards yesterday said of a rumor that he will join Penske Racing next season, "There's been a lot of talk about me driving the 22 car. That's impossible. First of all, I haven't discussed that with anyone ever. And, two, I am contracted to drive the 99 car." Edwards added that he ...

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08/29/12
Sources: Kenseth To Drive For JGR

Joe Gibbs Racing next week plans to announce that NASCAR driver Matt Kenseth will “take over the No. 20 team driven by Joey Logano with Home Depot as his primary sponsor” beginning with the '13 season, according to sources cited by David Newton of ESPN.com. Kenseth announced in June he w ...

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08/29/12
Marriott Launching NFL-Based Promo

Marriott is launching a "Greatness on the Road" player of the week award to support the second year of its NFL corporate sponsorship. The program for Marriott’s Courtyard brand, the league’s official hotel, will be supported with an ad buy across NFL Network’s expanded Thursday nig ...

Tags: Marketing and Sponsorship, NFL

08/29/12
Elway, Flutie Appear In New Dove Ads

Unilever has tapped Pro Football HOFer John Elway and former NFLer Doug Flutie "as the next pitchmen for its Dove products for men in a TV and online push set to kick off this weekend and coincide with the college football season,” according to Frank Quaratiello of the BOSTON HERALD. Fluti ...

Tags: Marketing and Sponsorship, NFL

08/29/12
Drink Set To Include DiMaggio's Image

Arizona Beverages is “limbering up to launch a new, caffeinated cold drink in a can -- and is angling to score another hit by slapping Joe DiMaggio’s image on it,” according to James Covert of the N.Y. POST. The New York-based iced tea company has created a “lightly carb ...

Tags: Marketing and Sponsorship

08/29/12
Pippen Drops Holdout, Will Appear In "NBA 2K13"

Basketball HOFer Scottie Pippen has "put a halt to his personal holdout over the licensing of his digital likeness and will now appear" in "NBA 2K13" along with the rest of the '92 Dream Team when the video game is released Oct. 2, according to Jon Robinson of ESPN.com. 2K Sports said in a statement ...

Tags: Marketing and Sponsorship

08/28/12
Lewis, Rudd Star In Ads Promoting "Madden"

EA Sports' "Madden NFL 13" was released today, and the video game company this year enlisted actor Paul Rudd and Ravens LB Ray Lewis, a former "Madden" cover athlete, "to appear in a series of five viral videos," according to John Gaudiosi of the HOLLYWOOD REPORTER. The "humorous video series de ...

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08/28/12
Nike Could Replace Umbro As England Kit Supplier

Nike is "on the verge of signing the deal to be the official kit provider" for the England men's national soccer team, according to Lawton & Bellwood of the London DAILY MAIL. Nike is "believed to be launching a new England away strip as early as next spring, despite the fact the exist ...

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08/28/12
Ferguson Cracks Down On Players' Comp Cars

Many of EPL club Manchester United's "millionaire superstars have been banned from accepting free luxury sports cars as part of a lifestyle crackdown from hardline manager Sir Alex Ferguson," according to Martin Rogers of YAHOO SPORTS. ManU recently completed "a lucrative sponsorship deal with ...

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08/28/12
Jerry Jones Raps In Papa John's Ad

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