Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
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Microsoft, NFL Unveil Five-Year, $400M Deal; EA Sports Developing Xbox One Games05 / 22 / 13Microsoft and the NFL yesterday unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo vi... Tags: Microsoft, NFL, Marketing and Sponsorship |
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Marketplace Roundup
Nike has signed DT Nick Fairley, who is projected to be selected in the first 10 picks in next month's NFL Draft, to an endorsement deal. Fairley has also signed an exclusive autograph deal with GT Sports Marketing and is one of four athletes in the running to appear on the cover of EA Sports' upcom ...
Shaun White To Endorse Stride Gum
Kraft Foods' Stride Gum brand announced a two-year endorsement deal with skateboarder/snowboarder Shaun White. White becomes an official brand spokesperson and will take part in a variety of promotional activities in the coming months. Stride later will announce specific engagement activities featur ...
IndyCar Owners Vote To Keep Firestone, Despite Cost
An open forum meeting among IndyCar team owners Monday "resulted in a near-unanimous vote to stick with Firestone -- regardless of the price" -- despite the fact Firestone last week announced that it " would no longer compete in the Izod IndyCar Series following the 2011 season," according to Robin ...
Tags: IndyCar, Marketing and Sponsorship
DHL Unveils No. 28 IndyCar For Ryan Hunter-Reay
Andretti Autosport driver Ryan Hunter-Reay's car for the '11 Izod IndyCar Series season was unveiled yesterday "for the first time with the familiar yellow-and-red banner" of new sponsor DHL at the company's regional HQs in Plantation, Fla., according to Craig Davis of the South Florida SUN-SENTINEL ...
Tags: IndyCar, DHL, Marketing and Sponsorship
Interest, Investment On The Rise For NASCAR Sponsors
NASCAR's ratings and estimated crowds have "increased in each of 2011's first three races," and interest and investment also "seem to be on the rise among those benefiting most from the increased exposure: sponsors," according to Nate Ryan of USA TODAY. Just Marketing Int'l Founder & CEO Zak Bro ...
Tags: NASCAR, Marketing and Sponsorship
2K Sports Ad Touts Return Of $1M Bonus
Watch 2K Sport's spot featuring McGilberry 2K Sports has created a new commercial for its baseball release "MLB 2K11" featuring Wade McGilberry, the Alabama man who won the game publisher's $1M contest last year for pitching a perfect game in “MLB 2K10.” McGilberry a ...
Tags: Marketing and Sponsorship, MLB
Marketplace Roundup
The AP reported Under Armour's five-year kit supplier deal announced yesterday with EPL club Tottenham Hotspur is worth a reported $81M, making it the company's "biggest European sponsorship." Under Armour President & CEO Kevin Plank said that the company "wants to build the brand in Br ...
Under Armour Signs Deal With EPL's Tottenham
Under Armour and Tottenham Hotspur today announced a five-year kit supply agreement, the Baltimore-based company's first with an EPL club. Beginning with the '12-13 season, Under Armour will provide Tottenham with performance apparel, including training wear and game jerseys for the club's teams, as ...
NBC, Versus Join Forces To Promote NHL
NBC and Versus are joining forces to push the NHL's "History Will Be Made" Stanley Cup Playoffs ad campaign "on air, online, in store, in print and via mobile and social media" beginning Sunday during NBC's NHL Game of the Week, according to Jon Lafayette of BROADCASTING & CABLE. MSNBC and CNBC ...
Tags: NBC, Versus, Marketing and Sponsorship, NHL
Airlines Could Increase Sports Sponsorships
Many U.S. airlines "see teams and athletes as convenient vehicles for their commercial message," and with the economy recovering, sponsorship is "likely to grow even more," according to analysts cited by Roger Yu of USA TODAY. Fans who attend sporting events are "deemed by advertisers ...
