Featured Story

Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

Read More

Tags: Marketing and Sponsorship, Philadelphia Eagles

More Stories

10/19/15
Ad Sales Growing For NFL's TV Partners

The NFL's TV partners "are reaping the benefits of football's unwavering popularity, raking in" nearly $1B in aggregate ad-sales revenue as ratings "continue to climb," according to iSpot.tv estimates cited by Anthony Crupi of AD AGE. Estimates show that the five NFL broadcasters -- CBS, NBC, Fox, E ...

Tags: Marketing and Sponsorship, NFL

10/19/15
Sources: Heineken Nears CFP Sponsorship Deal

Heineken is "close to a deal that will make its Dos Equis brand the official beer" of the CFP starting in the '16-17 season, according to sources cited by Lefton & Ourand in this week's SPORTSBUSINESS JOURNAL. Such a deal will "mark a significant step" as the CFP enters its third year, as Dos Eq ...

Tags: Marketing and Sponsorship, Heineken

10/19/15
Safeway To Sponsor Napa PGA Tour Event

The PGA Tour yesterday announced that Safeway is the new title sponsor of the event formerly known as the Frys.com Open. The five-year deal for the Safeway Open begins next year and runs through '20 with the event remaining at Silverado Resort and Spa in Napa, Calif., for the duration. The tournamen ...

Tags: Marketing and Sponsorship, PGA Tour

10/19/15
Marketplace Roundup

AD AGE's E.J. Schultz noted Bud Light is "ramping up its NFL marketing with new ads seeking to link the brand to the unpredictability of the coin tosses that begin each game." TV spots "show fans using the heads-or-tails outcome to dictate their social plans." The company is "supporting the ads ...

Tags: Marketing and Sponsorship

10/16/15
Adidas Betting On Harden's Fashion Sense

Shoes will be the anchor of Rockets G James Harden's 13-year, $200M adidas deal , but the brand is "betting that Harden's off-court sense of style will create apparel opportunities beyond the court as well," according to David Barron of the HOUSTON CHRONICLE. adidas GM of Global Basketball Chris Gr ...

Tags: Marketing and Sponsorship, Adidas

10/16/15
Vikings' Peterson Signs Shoe Deal With Adidas

Vikings RB Adrian Peterson said that he has "started to see some marketing opportunities come back for him," including a new shoe deal with adidas, according to Ben Goessling of ESPN.com. Peterson had "been with Nike until his indictment on child injury charges last September." Nike " suspended its ...

Tags: Marketing and Sponsorship, Minnesota Vikings, NFL, Adidas

10/16/15
Nike Extending Jordan Brand Beyond Basketball

Nike’s vision for its Jordan Brand is to "extend to categories beyond basketball -- all with the goal of doubling the brand’s sales " to $4.5B by '20, according to Townsend & Soshnick of BLOOMBERG NEWS. That extension "even includes a play for runners." Nike President & CEO Mark ...

Tags: Marketing and Sponsorship, Nike, Under Armour

10/16/15
Sponsor-less Runner Qualifies For Olympic Trials

Luke Puskedra finished fifth overall and "first among Americans at the Bank of America Chicago Marathon" last Sunday, but he currently does not have any sponsors, according to Kevin Helliker of the WALL STREET JOURNAL. Chicago Marathon Race Dir Carey Pinkowski, who has been in the role since '9 ...

Tags: Marketing and Sponsorship, Nike

10/16/15
Marketplace Roundup

Duke Univ. and Nike on Thursday announced a 12-year extension of their partnership that will see the company supply all 27 of the school’s athletics teams with uniforms, footwear, apparel and equipment innovation through '27. Financial terms were not disclosed ( Duke ). PEPPED UP : USA TOD ...

Tags: Marketing and Sponsorship

10/15/15
Fire Land Jersey Deal With Valspar

The Fire yesterday announced that coating company Valspar will be the club's new jersey partner beginning in '16. The partnership will include integration into a number of fan and community initiatives. The company, which will be the Fire's official paint, receives entitlement of Toyota Park's stage ...

Tags: Marketing and Sponsorship, Chicago Fire

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug