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Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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FireKeepers Casino To Sponsor MIS' June Cup Race

Michigan-based FireKeepers Casino yesterday announced that it "will replace Quicken Loans" as the title sponsor of Michigan Int'l Speedway's June NASCAR Sprint Cup Series race, which now "will operate under" the name FireKeepers Casino 400, according to Benjamin Raven of MLIVE.com. Financial in ...

Tags: Marketing and Sponsorship, International Speedway Corp., Quicken Loans

U-Haul To Activate At PIR's Upcoming NASCAR Race

Phoenix Int'l Raceway yesterday announced that U-Haul Int'l has become the track's official trailer and propane. The brand will activate on the track's midway to promote and educate fans on safe trailering and propane usage during the Nov. 12-15 NASCAR  race week ( PIR ). In Phoenix, Ronald Han ...

Tags: Marketing and Sponsorship, NASCAR, International Speedway Corp.

"FNIA" Sponsored Segments

Continuing THE DAILY 's look at sponsored segments in NFL pregame shows, NBC’s “Football Night in America” features Microsoft, FanDuel and Kia with two segments attached to each brand. Kia does not appear on any other network’s pregame show. Nationwide serves as the titl ...

Tags: Marketing and Sponsorship, NFL, NBC

Seahawks Extend Partnership With Delta

The Seahawks has announced a multi-year extension with Delta to continue serving as the team's official airline. The Seahawks will continue to charter Delta for every road game and the airline will continue to title the Delta Sky360 Club at CenturyLink Field. As part of the partnership extensio ...

Tags: Marketing and Sponsorship, NFL

Elliott Unveils '16 Paint Scheme For No. 24 Car

NASCAR driver Chase Elliott last night unveiled the paint scheme for the No. 24 NAPA-sponsored Sprint Cup car he will drive in '16 , saying the auto parts company "let me make a few decisions, which was really cool." Elliott showed off the car on FS1's "NASCAR Race Hub" and said of NAPA, "They were ...

Tags: Marketing and Sponsorship

Chocolate Milk Sponsoring Players' Tribune Film

The Players' Tribune "has signed a deal with Chocolate Milk to sponsor the latest edition of the site's 'Singular Focus' program and promote its 'Built With Chocolate Milk' campaign," according to Tim Peterson of AD AGE. After Porsche "debuted as its first advertiser earlier this year, the site ...

Tags: Marketing and Sponsorship

Cubs Flying United Despite Deal With American

American Airlines "triumphed earlier this year by getting a big legacy sponsorship agreement " with the Cubs, but it turns out United Airlines "isn't entirely out of the picture" as far as the team is concerned, according to Lewis Lazare of the CHICAGO BUSINESS JOURNAL. United, which previously "ha ...

Tags: Marketing and Sponsorship, MLB, Chicago Cubs

"NFL Today" Sponsored Segments

The Daily this week will present a list of each of the sponsored segments shown on the Sunday NFL pregame shows on Oct. 18. The programming examined includes Fox’ and CBS’ hour-long shows, ESPN’s two-hour show, and NBC’s 1:20 show preceding “SNF.” Eight companies ...

Tags: Marketing and Sponsorship, NFL, CBS

Marketplace Roundup

In Portland, Matthew Kish noted adidas yesterday "unveiled the sneakers" Trail Blazers G Damian Lillard "will wear this NBA season." The shoes are "updated versions of the D Lillard 1, his first signature shoe, which released in January." Lillard will "wear a primarily white version for home games a ...

Tags: Marketing and Sponsorship

DraftKings, FanDuel Continue Ad Blitzes

Commercials for daily fantasy operators have "inundated the airwaves as no advertising category has in recent memory," with DraftKings having spent $107.5M on TV commercials since August, and FanDuel having paid out $85.8M in the same period, according to iSpot.tv data cited by Richard Sandomir ...

Tags: Marketing and Sponsorship

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