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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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Go Daddy Hires New Ad Agency

Go Daddy has hired Deutsch, N.Y. to create a new marketing campaign entitled “Inside/Out” set to debut during NBC broadcasts of the London Games. Go Daddy's Super Bowl spots have been produced in-house for the last seven consecutive years, with CMO Barb Rechterman leading the compan ...

Tags: Marketing and Sponsorship

Duracell Signs Deal With NFL, 49ers' Willis

The NFL and Duracell yesterday announced a multiyear deal as well as a player relationship in which 49ers LB Patrick Willis is a spokesperson. Willis will play a role in the integrated marketing program, from retail, digital and creative to social and event based initiatives. Duracell is the lates ...

Tags: Marketing and Sponsorship

CBS, ABC Win Higher Ad-Sales Rates

CBS and ABC yesterday "completed their ad-sales negotiations for the coming TV season, winning higher ad rates in what is proving to be a lackluster market," according to Suzanne Vranica of the WALL STREET JOURNAL. A source said that CBS "got roughly" $2.7B in ad commitments. Barclays Capital said t ...

Tags: CBS, ABC, NBC, Fox, Marketing and Sponsorship

Stony Brook Looks To Push Merch For CWS Trip

With Stony Brook Univ. to play in the College World Series for the first time, Omaha-based retailer The Dugout Owner Rich Tokheim was “scrambling on Monday to find a merchandise company to get a license agreement” with the school, according to Tom Shatel of the OMAHA WORLD-HERALD. Tokhei ...

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Marketplace Roundup

REUTERS’ Donny Kwok reported Chinese sportswear brand Li Ning “warned of a ‘substantial decline’ in profit for 2012 due to weaker sales and higher marketing costs, knocking its shares to a 6-1/2 year low.” The warning is the “latest blow for China's domestic retai ...

Tags: Marketing and Sponsorship

Chevron Inks Three-Year Deal With USGA

The USGA and Chevron have announced a multiyear partnership designed to encourage science, technology, engineering and math (STEM) students through golf. Per the deal, Chevron will become an official partner of the USGA. The pair will create content and experiences that showcase the science behind m ...

Tags: Marketing and Sponsorship, USGA

"Jerry Springer" Considering Sponsoring Kurt Busch

Representatives from "The Jerry Springer Show" recently asked Phoenix Racing to "submit a proposal for a possible sponsorship" of the team's No. 51 NASCAR Sprint Cup car driven by Kurt Busch, according to Lee Spencer of FOXSPORTS.com. Phoenix Racing GM Steve Barkdoll Saturday showed mock-ups that in ...

Tags: NASCAR, Marketing and Sponsorship

Oakley Signs Extension With USOC

The USOC announced that Oakley has extended its partnership as the official eyewear supplier to Team USA through ‘20. Oakley is the first performance-based eyewear supplier to the USOC and Team USA, and has licensing rights for protective, active, lifestyle and corrective eyewear, including gl ...

Tags: Marketing and Sponsorship, USOC, Oakley

WVU Issues RFP For Athletic Department

West Virginia Univ., one of the few Division I schools that has kept its multimedia rights in-house over the years, on Friday issued an RFP to third parties for the management and sale of the athletic department's sponsorship and multimedia rights. Pre-qualification statements are due July ...

Tags: NCAA, Marketing and Sponsorship

Lochte Seen As Olympic Marketing Star

U.S. swimmer Ryan Lochte has "been on a breakneck tour of national appearances and promotions, making him this Olympics’ all-American swim hunk even before the United States team has been announced,” according to a Style section cover story by Melena Ryzik of the N.Y. TIMES. Lochte is &l ...

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