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Team USA To Don "Breezy" Ralph Lauren Garb At Opening Ceremony, Marking Shift From '12

Published in SportsBusiness Daily on 07 / 29 / 16

The Rio Games Opening Ceremony is next Friday, and Team USA will be "decked in Ralph Lauren sportswear, from white denim jeans tapered at the ankle and patriotic T-shirts to Polo Pony-emblazoned navy blazers and red, white and blue striped boat shoes," according to Andrea Mandell of USA TODAY. ...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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Yonex Looks To Sign Tennis Player Nick Kyrgios

Japan-based racket manufacturer Yonex is offering to make Australian tennis player Nick Kyrgios, who upset No. 1-ranked Rafael Nadal yesterday at Wimbledon, its “highest-paid athlete,” while Kyrgios' current sponsor Nike also is looking to “improve its deal” with him, accordi ...

Tags: Marketing and Sponsorship, Nike, Wimbledon, Yonex

Adidas Taking Over Retail Ops For NBA Kings

The NBA Kings yesterday said that adidas will "take over retail operations" through the '16-17 season, according to Allan Brettman of the Portland OREGONIAN. The Kings become the fourth NBA team that has brought on adidas to "manage its retail side," joining the Nets, Pelicans and Rockets. adidas wi ...

Tags: Adidas, Marketing and Sponsorship, Sacramento Kings, NBA

Oklahoma Unveils Alternate Football Uniforms

The Univ. of Oklahoma yesterday "announced two alternative uniforms and helmets for the upcoming season," according to John Shinn of the NORMAN TRANSCRIPT. The crimson version of the Nike jerseys "switches out the 'Sooners' with an 'Oklahoma' and was designed to be worn with" a new cream-colored hel ...

Tags: Marketing and Sponsorship, Nike, Big 12

Texas A&M Files Complaints Against Bills Fans

Texas A&M “lodged two complaints this week” against four Bills fans for “using a website with a common football phrase that infringed on its trademark,” according to Mark Sommer of the BUFFALO NEWS. The school also “held out the possibility of legal action” ov ...

Tags: Marketing and Sponsorship, Buffalo Bills, NFL

Aaron Hernandez Featured In UF Football Calendar

The Univ. of Florida yesterday said that a sports calendar featuring Aaron Hernandez was "approved before the former UF tight end was charged with killing three men," according to Kevin Brockway of the GAINESVILLE SUN. Hernandez in the calendar is shown "in his Florida uniform for the month of July. ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The '18 Pyeongchang Olympic Organizing Committee yesterday signed South Korea-based telecom company KT Corp. as its "first domestic sponsor." The AP noted this comes after "months of concerns that Pyeongchang had yet to secure a domestic sponsor, nearly three years after being awarded" the Winter Ga ...

Tags: Marketing and Sponsorship

Big World Cup Merch Sales On Fanatics.com

As interest in FIFA World Cup has heated up in the U.S. over the past few weeks, so has the country's appetite for World Cup licensed merchandise. Online retailer Fanatics.com reports that 10 times as much Team USA gear was sold on its site in the first two weeks of this World Cup compared to the '1 ...

Tags: Marketing and Sponsorship, FIFA World Cup

Sony Drops Miami ATP/WTA Event

Learn more about Sony Corp. of America Sony is out after eight years as the title sponsor of Miami's joint ATP/WTA tournament, the third largest tennis event in the U.S. Tournament Senior VP/Marketing & TV Wendy Elkin in an e-mail wrote, “Sony has opted out of their title r ...

Tags: Marketing and Sponsorship, Sony, ATP, WTA, Fila

Wheaties Launches Cover Athlete Contest

General Mills' Wheaties brand beginning today will "try to tap into three affinities of younger consumers -- working out, technology and nontraditional sports -- while offering a prize rooted in its heritage: a chance to appear nationally on the Wheaties box," according to Stuart Elliott of the N.Y. ...

Tags: Marketing and Sponsorship, General Mills

Robredo, Venus Among Wimbledon's Best Dressed

Wimbledon is the tennis season's "only Grand Slam event where predominantly white threads win out," according to Jonathan Scott of TENNIS magazine, who assessed "the best- and worst-dressed on court" at the tournament. Tommy Robredo has been the best-dressed male player, as his Sergio Tacchini attir ...

Tags: Wimbledon, Marketing and Sponsorship, Nike, Adidas

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