WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case Octopus Pants Cause Stir At U.S. Open NBC Sports Concludes Successful Upfront Season Mets Decide Against Dating Website Pitch
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WTA Launches Global "40 Love" Global Ad Campaign Via Print, TV, Digital06 / 18 / 13The WTA today fully launched its global "40 Love" ad campaign that celebrates the organization's 40th anniversary and includes print, TV and digital elements. The print element, under the tagline "Forty Years of Breaking Barriers. Thank you for inspiring us," pairs images of five current women's ten... Tags: Marketing and Sponsorship, WTA |
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Griffin Signs Exclusive Deal With Panini
Looking to build up its soon-to-launched memorabilia line, Panini America has signed Clippers F and NBA Slam Dunk Contest winner Blake Griffin to an exclusive multiyear deal. Griffin joins Lakers G Kobe Bryant, Thunder F Kevin Durant and Wizards G John Wall on Panini’s roster of exclusive athle ...
MLS Fire Sign Multiyear Deal With Miller Lite
The MLS Fire have signed a new multiyear partnership with Miller Lite and renewed the brand as the exclusive domestic beer partner of Toyota Park. The partnership comes after MLS inked a league partnership with Anheuser-Busch that opened up local rights to clubs in the beer category. “We’ve bee ...
Bud Light Renews UFC Official Beer Sponsorship
Bud Light has agreed to a multiyear renewal of its official beer sponsorship of the UFC. The sponsorship will increase the number of featured PPVs for which Bud Light is a presenting sponsor from two to four annually, and the brand will remain a featured sponsor of all additional PPV and TV broadcas ...
Baldwin, Krasinski Star In New Era Campaign
TV sitcom stars Alec Baldwin and John Krasinski will carry the flag for New Era Cap this season as stars of a season-long campaign centered on MLB rivalries that will be played out across eight separate TV ads. New Era agency Brooklyn Brothers shot the first five ads for MLB’s longtime on-field ...
Tags: Marketing and Sponsorship, New Era
Jordan Brand Unveils New Jordan Fly Wade Shoe
Jordan Brand yesterday unveiled the Jordan Fly Wade, Heat G Dwyane Wade’s first signature shoe with the brand. The Jordan Fly Wade is the lightest Jordan basketball shoe to date. The first two colorways of the shoe will be available in the U.S. on May 5 and in China on May 7, with the final two colo ...
Tags: Marketing and Sponsorship, Nike
Coca-Cola Ends Deal With Wayne Rooney
Manchester United F Wayne Rooney “has been dropped by Coca-Cola” after the company had “quietly removed him from its endorsement roster last year,” according to Matt Scott of the GUARDIAN. Coca-Cola's U.S. management “was so dismayed by reports of an alleged infidelity with a prostitute while his wi ...
Tags: Marketing and Sponsorship, Soccer, Coca-Cola
Marketplace Roundup
In Augusta, LaTina Emerson notes The Masters is the “first stop for the new Mercedes-Benz Performance Center, a mobile golf tour presented by the PGA of America.” Two large Mercedes Sprinter vans “will travel across the country this year to major golf tournaments, events and dealerships, carrying ...
Red Sox, New Balance Sign Multiyear Deal
The Red Sox and New Balance have agreed to a multiyear partnership that recognizes New Balance as the official footwear and apparel sponsor of the team. New Balance has unveiled an illuminated sign featuring the company's signature red logo atop the new HD videoboards in Fenway Park's right field. P ...
Tags: Boston Red Sox, New Balance, Marketing and Sponsorship
Bob Hope Classic Prez Downplays Sponsor Talk
PGA Tour Bob Hope Classic President John Foster yesterday indicated that a Golfweek.com report that Humana had signed as the event's new title sponsor and that the the tournament "would change its four-course, five-day format as soon as next January is premature,” according to Larry Bohannan of the ...
Tags: Marketing and Sponsorship, PGA Tour, Golf, Humana Inc.
NHLPA Extends With Reebok, Adds Licensees
The NHLPA has announced five-year apparel agreements, highlighted by the continuation of its partnership with Reebok. The union is expanding its roster of apparel licensees to include Old Time Hockey, Knights Apparel and Elmau & Associates. The new player apparel deal with Reebok, whic ...
Tags: Hockey, Marketing and Sponsorship
