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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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Big West Signs Five-Year Deal With Learfield

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Cal S ...

Tags: Marketing and Sponsorship

Univ. Of Illinois Calls For Coors To Pull Billboards

Univ. of Illinois Associate Chancellor for Public Affairs Robin Kaler said billboards near the school promoting Coors Light as the "Official Beer of the Fighting Illini" were "not in the scope" of a deal with the beer maker and "are being removed and won't appear again," according to Tom Kacich of t ...

Tags: Marketing and Sponsorship, MillerCoors

Adidas' Hainer Coming Under Pressure From Investors

adidas investors "are putting pressure on the German sporting-goods giant to accelerate a turnaround, and even discussed with executives the possible removal" of longtime Chair & CEO Herbert Hainer, according to Eyk Henning of the WALL STREET JOURNAL. adidas "has struggled this year, hurt by its ...

Tags: Marketing and Sponsorship, Adidas

Nike-Under Armour Rivalry Growing

The "biggest rivalry in sports right now is between Nike and Under Armour," according to Nicole Goodkind of YAHOO FINANCE. Nike "makes more than 10 times the revenue of Under Armour, but still frequently finds themselves squabbling over endorsement deals and sponsorships," most recently Thunder F K ...

Tags: Marketing and Sponsorship, Nike, Under Armour

Major Sponsors Sticking By NFL

NFL sponsors are watching to make sure the league  "doesn't fumble the investigation into how its executives handled evidence " in the Ray Rice case, but no company has yet to say it will "end its relationship with the NFL," according to Anderson & Murphy of the AP. TD Ameritrade ...

Tags: Marketing and Sponsorship, NFL

Pepsi Promo Offers Fans Free 49ers Tix

PepsiCo, the official soft drink for Levi's Stadium, is launching a retail promotion for fans to win free tickets to 49ers home games this season. As part of the sponsor's activation on the Pepsi Fan Deck, an outdoor space at the top of the stadium in the north end, there are two structures designed ...

Tags: Marketing and Sponsorship, PepsiCo, San Francisco 49ers

Under Armour-Notre Dame Deal Benefits Both

Notre Dame's recent switch from adidas to Under Armour "is a splashy move for a tradition-rich university that this season seems to be breaking from its most time-honored customs," according to Marc Tracy of the N.Y. TIMES. Notre Dame gives UA "immediate entree to a gigantic, passionate fan base - ...

Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

ADWEEK's Michael McCarthy noted Lowe's on Thursday during Steelers-Ravens on CBS aired a "new NFL campaign, themed 'Make your football self happy.'" Four "humorous spots" from BBDO, N.Y., "show men and women being urged by their inner pigskin selves to get their home improvement projects done - ...

Tags: Marketing and Sponsorship

Coors Billboards With UConn Logos Removed

Four IMG-placed billboards "featuring UConn's Husky mascot, a towering [Coors Light] beer bottle and the slogan, 'Huskies Love the Cold,' caused a flap that had school officials scrambling Wednesday to have the advertisements taken down," according to Kathleen Megan of the HARTFORD COURANT. UConn Se ...

Tags: IMG, Marketing and Sponsorship, MillerCoors

Details Emerge For Maryland-Under Armour Deal

The Univ. of Maryland can collect up to $32.87M in "cash and athletic apparel" from Under Armour under a new 10-year apparel partnership extension , but the agreement also stipulates that any NCAA sanctions against Maryland teams can "lead to payment reductions" of 30% for men's football and basket ...

Tags: Marketing and Sponsorship, Under Armour

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