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Hornets Sign Multiyear Deal With FanDuel Estimated To Be In Mid-Six Figures

Published in SportsBusiness Daily on 07 / 28 / 15

FanDuel has "signed on as a sponsor" of the Hornets as part of an agreement "worth an estimated $300,000 to $500,000 per year," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Terms were not disclosed, but sources said that the value of the multiyear agreement is in the "mid-six figure...

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Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

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NCAA Could Seek Legal Costs In O'Bannon Case

NCAA Exec VP & General Counsel Donald Remy said that if the NCAA "prevails in a lawsuit pertaining to the use of college athletes' names and likenesses, it could take what it says is an usual step in anti-trust cases: It may try to recover millions of dollars in legal expenses from the plaintiff ...

Tags: NCAA, Marketing and Sponsorship

Octopus Pants Cause Stir At U.S. Open

Golfer Billy Horschel during yesterday's final round of the U.S. Open wore octopus-print pants from Raph Lauren that were "created specially for him," according to Caroline O'Halloran of the MAIN LINE TIMES. The shorts are "akin to the whales and sailboats prepsters have been parading around in for ...

Tags: Marketing and Sponsorship, Golf

NBC Sports Concludes Successful Upfront Season

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Tags: Marketing and Sponsorship, NBC

Mets Decide Against Dating Website Pitch

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Tags: Marketing and Sponsorship, New York Mets, MLB

U.S. Open Seeing Record Merch Sales

Storms during Thursday's opening round of the U.S. Open at Merion Golf Club "led to plenty of ka-chinging" at the venue's three merchandise tents, which proved to be the "real early leader" after the first day of the tournament, according to Dan Gelston   of the AP. When a weather del ...

Tags: Marketing and Sponsorship, Golf

Tebowmania Alive & Well In New England

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Tags: Marketing and Sponsorship, New England Patriots, NFL

Billy Butler's BBQ Sauce Selling Fast

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Tags: Marketing and Sponsorship, Kansas City Royals, MLB

Marketplace Roundup

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Tags: Marketing and Sponsorship

Fox Airing FS1 Promo During MLB ASG

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Tags: Marketing and Sponsorship, Fox

Budweiser, NHLPA Ink Deal

Budweiser yesterday announced a multiyear marketing deal with the NHLPA for the Canadian market, two years after the A-B InBev's Labatt brand " lost the biggest sports sponsorship in Canada " in the NHL, according to Susan Krashinsky of the GLOBE & MAIL. The deal was "already in play this past w ...

Tags: Marketing and Sponsorship, NHL, Anheuser Busch

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