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Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

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Highmark Back In With USOC, Allstate Out

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through ‘16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, H ...

Tags: Marketing and Sponsorship, USOC

Derrick Rose Buys Into Chicago Pizza Chain

Chicago-based deep dish pizza company Giordano's today announced that Bulls G Derrick Rose "has become an equity partner in the restaurant franchise," according to Darren Rovell of ESPN.com. Giordano's, which is "looking to branch out from the Chicagoland area, will lean on Rose to give it a boost a ...

Tags: Marketing and Sponsorship

Marketplace Roundup

SPORTING NEWS' Bob Pockrass wrote NASCAR driver Matt Kenseth "appears to be a better fit for sponsor The Home Depot" following his signing with Joe Gibbs Racing. Kenseth replaces Joey Logano at JGR, and "it doesn’t take a rocket scientist to figure out that a 40-year-old family man -- the fath ...

Tags: Marketing and Sponsorship

Aaron Rodgers Appearing In Pizza Hut Ads

Pizza Hut is "launching two ads starring" Packers QB Aaron Rodgers that “may air as soon as" tonight during the season-opening Giants-Cowboys game on NBC, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Rodgers will help kick off Pizza Hut's new Big Dinner Box, “described ...

Tags: Marketing and Sponsorship

UGG Launches New Tom Brady Ad

Patriots QB Tom Brady is appearing in a new ad campaign for footwear and fashion company UGG Australia, which is "trying to build on the success of its women’s line and expand into the men’s footwear market," according to Dan Adams of the BOSTON GLOBE. The company is "famous for its ...

Tags: Marketing and Sponsorship

PepsiCo Kicks Off New NFL Ad Campaign

To kick off the first season of its new 10-year sponsorship deal with the NFL, PepsiCo "will be deploying more NFL displays than ever before and highlighting blue can Pepsi,” according to Natalie Zmuda of AD AGE. One “key difference with the new deal is the expansion to include five of t ...

Tags: Marketing and Sponsorship, PepsiCo, NFL

New Ad Campaign Promotes Bud Light's NFL Deal

Bud Light is relying on fan-centric marketing to support the second year of its NFL leaguewide sponsorship. In addition to the massive fantasy football promotion announced last month that will be carried on nearly 1 billion bottles and cans of America’s top selling beer brand, A-B has new ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

Kenseth Signs With JGR; Logano To Penske

Joe Gibbs Racing yesterday formally announced that Matt Kenseth has signed with the team to drive the No. 20 Sprint Cup Series Toyota with sponsorship from Dollar General and The Home Depot starting in '13. The car's current driver, Joey Logano, yesterday announced he has signed a multiyear dea ...

Tags: Marketing and Sponsorship, NASCAR

Under Armour Campaign Targets Women

Under Armour is “setting its sights squarely on the women’s market” as the company yesterday unveiled its “first multimedia marketing campaign targeting women, with the tag line ‘No Matter What, Sweat Every Day,’ according to Jean Palmieri of WOMEN'S WEAR DAIL ...

Tags: Marketing and Sponsorship, Under Armour

Mohegan Sun Drops PSU Football Sponsorship

Connecticut-based casino Mohegan Sun has "cut ties" with the Penn State football program, as its Mohegan Sun at Pocono Downs will "no longer advertise" inside PSU's Beaver Stadium, according to Christopher Heine of ADWEEK. The announcement came prior to PSU's season-opening game Saturday ...

Tags: Marketing and Sponsorship

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