Featured Story

AARP, MAC Tools Among Sponsor Renewals Hendrick Motorsports Will Announce

Published in SportsBusiness Daily on 04 / 24 / 17

Hendrick Motorsports today is announcing a host of sponsorship renewals, including one with AARP that involves a primary deal, as the team tries to solidify its remaining inventory for the ’17 season. AARP, which has been with the NASCAR team since ’11, is renewing for one year and will ...

Read More

Tags: Marketing and Sponsorship

More Stories

03/02/15
Marketplace Roundup

BLOOMBERG NEWS' Hammond & Kirchfeld cited a source as saying that Hillerich & Bradsby Co., the parent of Louisville Slugger, "is exploring a sale and has spoken with buyers" including Finland-based Amer Sports Oyj, about a deal. The source added that the family-owned business "is likely ...

Tags: Marketing and Sponsorship

02/27/15
Ovechkin Signs With Fanatics Authentic

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi ...

Tags: Marketing and Sponsorship

02/27/15
Kingsford Charcoal Bags To Feature O'Bannon

Kingsford Charcoal on Thursday "unveiled special-edition bags of charcoal trolling the NCAA," featuring an image of former UCLA basketball player Ed O'Bannon, according to Jeff Eisenberg of YAHOO SPORTS. O'Bannon, who last August "won a lawsuit challenging the NCAA's unwillingness to pay athletes f ...

Tags: Marketing and Sponsorship, NCAA

02/27/15
Freddie Jacobson Debuting Three Microbrews

Golfer Freddie Jacobson is using this week's PGA Tour Honda Classic "to launch three brands" made by Florida-based Golf Beer Brewing Company that are "named for Jacobson and two of his closest friends on the Tour, Graeme McDowell and Keegan Bradley," according to Garry Smits of the FLORIDA TIMES-UNI ...

Tags: Marketing and Sponsorship, PGA Tour

02/27/15
Athletes Enlisted To Push Fruits, Veggies

A campaign from the Partnership for a Healthier America launched Thursday has enlisted Warriors G Stephen Curry, Giants WR Victor Cruz, Panthers QB Cam Newton and 49ers QB Colin Kaepernick, among other celebs, "to shill for fruits and vegetables," according to Candice Choi of the AP. The ca ...

Tags: Marketing and Sponsorship

02/27/15
Chelsea, Yokohama Strike Jersey Deal

Tokyo-based Yokohama Rubber "is to become Chelsea’s new shirt sponsor" in a deal believed to be worth $308M (all figures U.S.), making it the second most lucrative jersey deal in EPL history, according to Owen Gibson of the GUARDIAN. Neither Chelsea nor Yokohama "would confirm the figures invo ...

Tags: Marketing and Sponsorship, Chelsea

02/27/15
Bumgarner Tops All MLB Merch Sales

Giants P Madison Bumgarner leads all MLBers in merchandise (jerseys, t-shirts, etc.) sold on Fanatics.com since Jan. 1. Rounding out the top three are Angels CF Mike Trout and Bumgarner's teammate, C Buster Posey. NL players make up seven of the top 10. Also, all players in the top five -- Bumgarner ...

Tags: Marketing and Sponsorship, MLB

02/27/15
Texas A&M Rejects "WRTS" Hashtag

Texas A&M began to "separate itself from the hashtag 'WRTS' on Thursday as more questions arose about the connection to its top football recruit," DT Daylon Mack, according to Darren Rovell of ESPN.com. Various people and accounts connected to Texas A&M "started using #WRTS, which stands for ...

Tags: Marketing and Sponsorship

02/27/15
Marketplace Roundup

In Chicago, Matthew Schwerha noted Powerade on Thursday began "promoting" on Twitter a commercial featuring Bulls G Derrick Rose and a voiceover by late rapper Tupac Shakur days after the former "suffered the latest of career-altering injuries" ( SUNTIMES.com, 2/26 ). CARD CARRIER :  ...

Tags: Marketing and Sponsorship

02/26/15
Fanatics, SMI Close To Track Deal

Fanatics and Speedway Motorsports Inc. have struck a one-race deal to allow the retailer to operate at Atlanta Motor Speedway for this weekend's NASCAR races, and the two sides are "within an inch" of a multiyear deal, according to SMI Senior VP/Business Affairs Don Hawk. Fanatics in January unveile ...

Tags: Marketing and Sponsorship, Speedway Motorsports Inc., NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug