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JBL Signs Trail Blazers' Damian Lillard In First Player Deal Since Pact With NBA

Published in SportsBusiness Daily on 04 / 20 / 15

Learn more about Harman International Trail Blazers G Damian Lillard "will become a 'brand ambassador'" for Harman Int'l-owned audio brand JBL, according to E.J. Schultz of AD AGE. Lillard "is the first player signed by Harman since the company inked a multiyear sponsorship with the...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, NBA

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