Featured Story

Channel Surf....

Published in SportsBusiness Daily on 11 / 25 / 14

Mavericks Owner Mark Cuban will appear in a one-on-one interview on HBO's "Real Sports" at 9:00pm ET.

Read More

More Stories

09/11/12
Williams Serves As Video Game Cover Athlete

Nets G Deron Williams is the cover athlete for the new video game “NBA Baller Beats,” which is being released today, but he “isn’t sure he would have gotten the opportunity" if he were still playing for the Jazz, according to Tim Bontemps of the N.Y. POST. Williams said, &ldq ...

Tags: Marketing and Sponsorship, Brooklyn Nets

09/11/12
Beckham, Henry Top MLS Jersey Sales

MLS today will release a list of its top selling jerseys from March 10 to Sept. 10 on MLSgear.com, MLSgearCanada.ca and team websites. adidas outfits all 19 MLS clubs. This is the first time the league has released a list of its top-selling jerseys. Below is a chart of the top 10 ( THE DAILY ). ...

Tags: Marketing and Sponsorship, MLS

09/10/12
Samsung Extends Chelsea Jersey Sponsorship

EPL club Chelsea announced that Samsung “took up an option to renew” its $23.9M (all figures U.S.) jersey sponsorship with the team through ‘15, according to Tariq Panja of BLOOMBERG NEWS. Chelsea signed a partnership agreement with the South Korean electronics maker in ‘05. ...

Tags: Marketing and Sponsorship, Samsung, English Premier League, Soccer

09/10/12
Agassi Releases New Sports Equipment Line

Tennis HOFer Andre Agassi and longtime partner Gil Reyes today will introduce BILT by Agassi & Reyes sports equipment "with 12 pieces of equipment," according to Jeffrey Eisenband of THE POST GAME. Agassi noted that he has been working on the line for years, saying, "BILT has, no ...

Tags: Marketing and Sponsorship, Tennis

09/10/12
Hockey Canada Seeks To Increase Youth Enrollment

Hockey Canada officials have “a new tactic for catalyzing enrollment in youth hockey: cheaper stuff,” as new membership cards “being mailed to registered minor hockey players and coaches this fall will give card holders a break on food, gas and merchandise purchased from the organi ...

Tags: Marketing and Sponsorship, Hockey

09/10/12
Marketplace Roundup

Blogger Larry Brown reported Redskins QB Robert Griffin III was seen prior to yesterday's game against the Saints "wearing a long-sleeve shirt with the word 'Heart' written down his chest," but the word was written "on his undershirt to cover up a Nike swoosh." Griffin has been "sponsored by adidas ...

Tags: Marketing and Sponsorship

09/07/12
Hershey Extends CBS And Turner, Signs IMG College

Hershey has extended its NCAA corporate partner agreements with CBS and Turner through '16, while signing a new deal with IMG College through '16 as well. As part of the deals with the nets, Hershey has access to marketing rights across all NCAA championships, including the continued title sponsorsh ...

Tags: Marketing and Sponsorship, Hershey

09/07/12
Highmark Back In With USOC, Allstate Out

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through ‘16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, H ...

Tags: Marketing and Sponsorship, USOC

09/06/12
Derrick Rose Buys Into Chicago Pizza Chain

Chicago-based deep dish pizza company Giordano's today announced that Bulls G Derrick Rose "has become an equity partner in the restaurant franchise," according to Darren Rovell of ESPN.com. Giordano's, which is "looking to branch out from the Chicagoland area, will lean on Rose to give it a boost a ...

Tags: Marketing and Sponsorship

09/06/12
Marketplace Roundup

SPORTING NEWS' Bob Pockrass wrote NASCAR driver Matt Kenseth "appears to be a better fit for sponsor The Home Depot" following his signing with Joe Gibbs Racing. Kenseth replaces Joey Logano at JGR, and "it doesn’t take a rocket scientist to figure out that a 40-year-old family man -- the fath ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug