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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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02/03/12
Companies Seek Viewers On Second Screens During SB

Many companies are "trying to reach fans on all the 'second screens' they have," during Super Bowl XLVI , according to Mae Anderson of the AP. Chevrolet "rolled out the first Super Bowl smartphone app that allows Big Game watchers to enter a contest to win prizes." Kia is the "first company to show ...

Tags: Marketing and Sponsorship, NFL

02/03/12
Differing Reasons For First Time SB Advertisers

For first-time Super Bowl advertisers, the decision to "play" in the Super Bowl is an indication that their brand or their category has come of age. The companies have reached what they believe is sufficient critical mass to justify what this year is at least a $3.5M investment to conn ...

Tags: Marketing and Sponsorship

02/03/12
Super Bowl XLVI In-Game Ad Rundown

NBC has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLVI. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pre-game, halftime an ...

Tags: Marketing and Sponsorship, NFL

02/03/12
Bill Belichick Forgoes The Conventional Route

Patriots coach Bill Belichick is “one of sports’ most fascinating figures because in an era of conformity, access and image, he refuses to play along,” according to Dan Wetzel of YAHOO SPORTS. The “Madden NFL 12” video game has 31 teams with their "head coach liste ...

Tags: Marketing and Sponsorship, New England Patriots, New York Giants

02/03/12
EA Bringing Back "Madden" Cover Vote

EA Sports Thursday night announced it is reviving its fan cover vote for the upcoming release of "Madden NFL 13," expanding the program that generated 12.7 million votes last year and yielded Browns RB Peyton Hillis as the current cover athlete. The second iteration of the "Madden" cover vote will f ...

Tags: Marketing and Sponsorship, EA Sports, Take-Two Interactive

02/03/12
Wheels & Deals

In New York, Ron Levanduski reported snack brand Heluva Good, the title sponsor for the NASCAR Sprint Cup race at Watkins Glen Int'l the past three years, has “yet to renew its deal” with race officials. WGI President Michael Printup said Wednesday that they “are optimistic a ...

Tags: Marketing and Sponsorship, Motorsports

02/03/12
Marketplace Roundup

In N.Y., Benjamin Hoffman notes Indianapolis "appears to be wrapped in Super Bowl vinyl," and nearly all of it is provided by Indianapolis-based Sport Graphics. The company's efforts include the "32-story image of the Vince Lombardi Trophy on the side of the JW Marriott to the signs on the sides of ...

Tags: Marketing and Sponsorship

02/02/12
NBC Sold Out Of Online SB Ads

NBCSports.com execs said yesterday they have sold out of their digital ad inventory for the first-ever online live video stream of the Super Bowl. However, there are no firm expectations regarding potential audience as the online feed interplays with what may be the most-watched event in the histor ...

Tags: Marketing and Sponsorship, NBC

02/02/12
Is It A Mistake To Air Ads Ahead Of Super Bowl?

Super Bowl advertisers over the past couple of years have "started to play with the idea of releasing their ads ahead of the game," but the move is a "bad mistake," according to Darren Rovell of CNBC. When a company "pre-releases an ad or even a teaser, the chance of garnering that white ho ...

Tags: Marketing and Sponsorship, NFL

02/02/12
Newton Signs Deal With Gatorade

Gatorade yesterday announced a multiyear partnership with NFL Panthers QB Cam Newton. Newton, who ranked eighth in THE DAILY's list of the most marketable NFL players , will be featured in upcoming Gatorade campaigns including TV, print and digital advertising. The sports drink has been an official ...

Tags: Marketing and Sponsorship, Carolina Panthers

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