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Browns Sign Multiyear Deal With Fifth Third To Become Team's Second Bank Sponsor

Published in SportsBusiness Daily on 09 / 22 / 17

The Browns have reached a multiyear agreement with Cincinnati-based Fifth Third Bank to be the team's retail bank, completing a two-bank sponsorship approach it sought after cutting ties with PNC Bank in February. Cleveland-based KeyBank in June signed a long-term partnership to be the Browns' offic...

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Tags: Marketing and Sponsorship, Cleveland Browns

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New Nike Ad Not "Short" On Star Power

Nike's "Short a Guy" ad from Wieden + Kennedy "is a real pick-me-up," according to David Gianatasio of ADWEEK. While out skateboarding, a kid "meets some of the biggest stars in sports, who suddenly realize they're 'short a guy' for their pick-up games and invite the kid to play." The kid "step ...

Tags: Marketing and Sponsorship, Nike

Hockey World Cup Jersey Ads Could Cost $8M

The NHL and NHLPA are continuing their "push this summer to sell advertising space on player jerseys at the upcoming World Cup of Hockey," asking $8M "for the rights to all eight teams," according to Rick Westhead of TSN.ca. However, no brand "has been willing to meet the asking price.” O ...

Tags: Marketing and Sponsorship, NHL

Jaguars Launch Contest With Web.com

The Jaguars and Web.com are "teaming up for a Shark Tank-like competition in which entrepreneurs can win an NFL sponsorship package and a digital makeover," according to Timothy Gibbons of the JACKSONVILLE BUSINESS JOURNAL. The competition began yesterday, with applications "accepted until July 31." ...

Tags: Marketing and Sponsorship, Jacksonville Jaguars

MLBPA Promotes Line Of Supplements

The MLBPA has struck a multiyear partnership with Pittsburgh-based nutritional supplement producer Klean Athlete in a deal that will create the first-ever, union-endorsed line of supplements. The agreement marks a further step in the union’s advocacy for helping players find fully approved sub ...

Tags: Marketing and Sponsorship, MLB

Lenny & Larry's Partners With Dodgers

L.A.-based nutritional baked goods brand Lenny & Larry’s last month entered into a partnership with the Dodgers to sell its line of high-protein Complete Cookies at concession stands throughout Dodger Stadium. The deal is for one year with an option for the company to extend long term, si ...

Tags: Marketing and Sponsorship, Los Angeles Dodgers, MLB

Marketplace Roundup

In San Antonio, Dan McCarney reported Nike has been fined $75,000 for "putting an oversized Tony Parker France national team jersey on a statue of Winston Churchill" to commemorate the French team's qualification for the '11 European Championships. Sculptor Jean Cardot "sued Nike and a promotio ...

Tags: Marketing and Sponsorship

Sprint Won't Renew NBA Sponsorship

Learn more about Sprint Corp. Sprint officials "told the NBA last Wednesday that the company will not renew" its  four-year, $222M sponsorship signed during the '11 lockout that was then the largest sponsorship deal in league history, according to Terry Lefton in this week's SP ...

Tags: Marketing and Sponsorship, Sprint, NBA

Gatorade Quick To Honor Serena

After Serena Williams clinched the Wimbledon ladies singles title on Saturday, Gatorade quickly followed up with a congratulatory ad. The spot, in which she describes the burden of being the world's top-ranked player, opens with Williams walking onto the court as her voiceover says, "People are goin ...

Tags: Marketing and Sponsorship, WTA, Gatorade, Wimbledon

South Carolina, Under Armour Talk Extension

Univ. of South Carolina AD Ray Tanner said that the school is "talking with Under Armour about extending their agreement after it runs out" in June '16, according to David Cloninger of the Columbia STATE. While nothing has been finalized, South Carolina has been talking "only with Under Armour about ...

Tags: Marketing and Sponsorship, Under Armour

Westbrook Releases Debut Signature Shoe

Thunder G Russell Westbrook on Saturday officially released the Westbrook 0's, his debut signature shoe from Jordan Brand, and the shoe has a "surprising tame look to it when considering Westbrook's often outlandish fashion style," according to Anthony Slater of the OKLAHOMAN. Westbrook was the "lea ...

Tags: Marketing and Sponsorship, Nike, NBA, Oklahoma City Thunder

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