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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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Smucker's Signs Sponsorship With USOC

The J.M. Smucker Company has signed a sponsorship with the USOC, giving it rights to use the five-ring logo to promote its Smucker’s, Folgers, Jif and Smucker’s Uncrustables Sandwiches. The deal runs through '16 and makes the company a sponsor-level partner, a category that typically cos ...

Tags: Marketing and Sponsorship, USOC

Toews Leads NHL Jersey Sales For February

Blackhawks C Jonathan Toews moved to the top of the list of best-selling NHL player jerseys for the month of February, as the club was in the midst of its record-breaking point streak, according to data from Shop.NHL.com. Toews claims the top spot from Flyers RW Claude Giroux, who was No. 1 during t ...

Tags: Marketing and Sponsorship, NHL

Protective Hockey Socks Selling Fast

Sales and use of "so-called cut-resistant hockey socks made of Kevlar and other protective materials have increased at all levels of the sport since" Penguins LW Matt Cooke's skate almost completely severed Senators D Erik Karlsson's left Achilles tendon Feb. 13, according to Bob Cohn of the PITTSBU ...

Tags: Marketing and Sponsorship, NHL

Zubaz Enjoys Return To Limelight

Zubaz, the loose-fitting, zebra-print pants popular in the 90s, are “enjoying something of a rebirth" following the release of  adidas' postseason college basketball jerseys for several teams, according to Scott Cacciola of the N.Y. TIMES. There is no official relationship betw ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In L.A., Louis Brewster reported NASCAR driver Jimmie Johnson on Monday “was part of a five-man crew that spent the morning surfing in Huntington Beach, racing at Fontana and skiing in Mammoth” for a cross-promotion “two years in the making.” The day included surfers Dave Kal ...

Tags: Marketing and Sponsorship

TMS President Defends NRA Sponsorship

The NRA yesterday formally agreed to a title sponsorship deal with Texas Motor Speedway to make the April 13 NASCAR Sprint Cup Series race the NRA 500, and both parties "cast their plans as a marketing deal, wholly unrelated to the acrimonious gun debate," according to Sabin & Jeffers of the D ...

Tags: Marketing and Sponsorship, NASCAR

Oregon State Unveils New Uniforms, Logo

Nike yesterday unveiled new Oregon State uniforms and logos that “stayed true to OSU’s tradition, while adding to the look of the uniforms,” according to Cliff Kirkpatrick of the Corvallis GAZETTE-TIMES. The biggest change is a “more sleek, fierce appearance” to the Bea ...

Tags: Marketing and Sponsorship, Nike

Li-Ning Debuts "Way Of Wade" Campaign

Li-Ning in the last two weeks has “begun the rollout of the initial phase of its ‘Way of Wade’ campaign” featuring Heat G Dwyane Wade, according to Abe Sauer of BRANDCHANNEL.com. Li-Ning Brand Initiatives Dir Brian Cupps said that “this portion of Li-Ning's strateg ...

Tags: Marketing and Sponsorship, Li Ning

Flyers Repaint Part Of Bryzgalov's Star Wars Mask

The Flyers last week posted images of G Ilya Bryzgalov's new Star Wars mask "featuring the legendary characters of Yoda, Darth Vader, and R2D2," but Star Wars fans were "a bit unhappy that Yoda was seemingly rocking a red light saber, traditionally a symbol of the Sith Lords," according to Enrico Ca ...

Tags: Marketing and Sponsorship, Philadelphia Flyers

"Golf Boys" Latest Music Video Debuts

The Golf Boys -- which features PGA Tour players Ben Crane, Rickie Fowler, Hunter Mahan and Bubba Watson -- yesterday released the latest song and music video called "2.Oh.” The follow-up to the '11 release "Oh Oh Oh" was written by singer/songwriter Mat Kearney with Aware Recor ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

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