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Seahawks' Russell Wilson Clarifies Comments On Recovery Water After Seeing Backlash

Published in SportsBusiness Daily on 08 / 28 / 15

Seahawks QB Russell Wilson on Thursday said his comments to Rolling Stone about how Reliant Recovery Water helped him recoup from a concussion  during the NFC Championship game were "perceived wrong," according to Bob Condotta of the SEATTLE TIMES. Wilson said, "I did not have a concussio...

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Subway Signs Multiyear Deal With Pelé

Subway today announced that former soccer star Pelé has signed a multiyear deal to serve as a worldwide brand ambassador and join the QSR's deep roster of athlete endorsers. Financial terms of the deal were not disclosed. Subway CMO Tony Pace said that Pelé will be featured in ads ...

Tags: Marketing and Sponsorship, Subway, Soccer

Intuit Launches Super Bowl Ad Contest

Intuit today is debuting a "contest that will award one small business with a 30-second Super Bowl XLVIII commercial" that will air in the third quarter, according to Rebecca Castagna of USA TODAY. Intuit, which makes products including TurboTax and QuickBooks, "recruited reality TV personality Bill ...

Tags: Marketing and Sponsorship

New Gillette-Sponsored Web Series Debuts

Gillette today unveiled plans for six weekly web episodes featuring NFL players at training camp. Produced by NFL Media, the episodes, which will run exclusively on NFL.com beginning this week, feature veterans tutoring rookies about training camp. The veteran-rookie pairings featured in the series ...

Tags: Marketing and Sponsorship, Procter and Gamble

Cubs Merchandisers Stuck With Excess Inventory

Cubs merchandisers are seeing "little relief as they try to sell jerseys of players heading out of town," with the team "long out of playoff contention and ... shuffling its roster in advance" of today's trade deadline, according to Matt Lindner of CHICAGOGRID.com. Wrigleyville Sports store supervis ...

Tags: Chicago Cubs, Marketing and Sponsorship

Nike Key In USA Basketball Revival

The "biggest schism" USA Basketball Chair Jerry Colangelo had to repair upon taking the role in '05 was the organization's role with Nike, according to an extensive look at the rebranding and rebirth of the organization by David Aldridge of NBA.com. Colangelo said, "The Nike relationship with the NB ...

Tags: Marketing and Sponsorship, Nike, Basketball

PepsiCo Signs Deal For 49ers' Levi's Stadium

The 49ers have signed PepsiCo as a founding partner for Levi’s Stadium, effectively replacing Coca-Cola as the team’s soda sponsor. The number of years and financial terms were not disclosed but founding partner deals at the major league level are valued at seven figures annually. As the ...

Tags: Marketing and Sponsorship, San Francisco 49ers, PepsiCo

Packers Team With State For Scratch-Off Games

The Wisconsin Lottery and the Packers have "teamed up for the fourth year to offer Packers-themed scratch-off games," according to the GREEN BAY PRESS-GAZETTE. Packers President Mark Murphy and Wisconsin Lottery Dir Mike Edmonds announced yesterday that three different tickets -- $1, $3 and $5 -- ar ...

Tags: Marketing and Sponsorship, NFL, Green Bay Packers

MetLife Signs Four-Year Deal With PGA Tour

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Tags: Marketing and Sponsorship, PGA Tour

Sources: Michelin Eyes Return To F1

Michelin’s "interest in returning to F1 is genuine," according to sources cited by Adam Cooper of SPEEDTV.com. While it has "long been assumed that Pirelli will remain as sole supplier in 2014, and has made commercial arrangements with both teams and [F1 CEO] Bernie Ecclestone, the bottom line ...

Tags: Marketing and Sponsorship, Formula One

Marketplace Roundup

PRO FOOTBALL TALK's Mike Florio cited a source as saying that Lions RB Reggie Bush’s "deal with adidas has ended," and he will "start the new phase of his career wearing Nike shoes and apparel." SneakerReport.com recently "spotted Bush wearing Nike shoes" at a practice. When Bush entered the l ...

Tags: Marketing and Sponsorship

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