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Published in SportsBusiness Daily on 03 / 05 / 15

15 – Number of clubs that have scheduled MLB Ambassador for Inclusion Billy Bean for a visit during ’15 Spring Training ( “OTL Extra, ESPN3, 3/5 ).

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MiO To Make SB Ad Debut

Kraft yesterday announced that its water-enhancer brand MiO will debut a 30-second commercial during the third quarter of Super Bowl XLVII ( Kraft ). AD AGE's E.J. Schultz noted MiO was launched in '11 as the "first nationally marketed 'liquid water enhancer' and has found immediate success." Sales ...

Tags: Super Bowl, Marketing and Sponsorship

Names & Faces

Time Warner Cable has partnered with golfer Ian Poulter in support of its “Enjoy Sports Better” initiative. The partnership will feature Poulter in a national ad campaign as well as appearances at tournaments and opportunities with customers in TWC markets. Along with the ad campaign, Po ...

Tags: Marketing and Sponsorship, Time Warner

T-Mobile Signs Three-Year Deal With MLB

T-Mobile, the country's fourth-largest wireless carrier, has signed a major three-year sponsorship with MLB and its teams that also includes extensive rights with MLBAM, giving baseball its first league-level telecommunications sponsorship deal in nearly 15 years. Perhaps most notable to fans and te ...

Tags: Marketing and Sponsorship, MLB

T-Mobile Forming Partnerships With MLB Nets

T-Mobile's three-year deal with MLB to  become the league's new telecommunications sponsor is "just part of the latest effort from T-Mobile to tap into the baseball world," according to Lance Whitney of CNET.com. The carrier is "forming partnerships with Fox, Turner, MLB Network and ESPN." T-M ...

Tags: Marketing and Sponsorship, MLB

CBS Sells Out Super Bowl Ad Time

CBS yesterday said that it “had sold all the available commercial time” for its broadcast of Super Bowl XLVII on Feb. 3 unless a marketer "wants so much to be included that money is no object,” according to Stuart Elliott of the N.Y. TIMES. CBS President & CEO Leslie Moonves sa ...

Tags: Marketing and Sponsorship, CBS

Spurs' Parker Leaves Nike For Peak

Spurs G Tony Parker has "left Nike to sign with Peak Sports in a 3-year, $1.2 million endorsement deal," according to John Brilliant of COUNTERKICKS.com. Parker's official signing with Peak took place Jan. 2, though he has yet to make his first "appearance in game on an NBA court" wearing Peak. A br ...

Tags: Marketing and Sponsorship, NBA, Nike

Coke Zero Ad Honors Alabama, Saban

Coke Zero yesterday broke a 30-second spot focused on Univ. of Alabama football coach Nick Saban and his team's latest win in the BCS National Championship. The ad is narrated by Nick's wife, Terry, though it opens and closes with a voiceover from Alabama radio broadcaster Tom Roberts. The spot from ...

Tags: Marketing and Sponsorship

A-B To Intro New Beer During SB Spot

Anheuser-Busch InBev for the second consecutive year “will serve up a new brew to Super Bowl viewers,” as the company will “tout its just-out Budweiser Black Crown brand" during CBS' Feb. 3 Super Bowl XLVII telecast, according to Laura Petrecca of USA TODAY. The new beer will be "o ...

Tags: Marketing and Sponsorship, Anheuser Busch

McIlroy-Nike Deal Could Be Announced Monday

Dubai-based hotel chain Jumeirah "is not renewing its five-year sponsorship deal” with Rory McIlroy “amid expectations that the Northern Ireland golf star will sign with Nike next week,” according to the AP. The Jumeirah Group “signed a five-year deal with McIlroy when he was ...

Tags: Marketing and Sponsorship, Nike

Sprint To Sponsor NASCAR Season Opener

Sprint has signed a multiyear deal to sponsor the NASCAR Sprint Cup season-opening race at Daytona Int'l Speedway, which was formerly known as the Budweiser Shootout and will now "become the Sprint Unlimited at Daytona," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Sources valued the deal &l ...

Tags: Marketing and Sponsorship, NASCAR, Sprint, Motorsports

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