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Published in SportsBusiness Daily on 03 / 03 / 15

Saints TE Benjamin Watson will appear on Fox News' "On The Record" at 7:00pm ET for a discussion on using faith to fight ISIS.

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01/08/13
Sprint To Sponsor NASCAR Season Opener

Sprint has signed a multiyear deal to sponsor the NASCAR Sprint Cup season-opening race at Daytona Int'l Speedway, which was formerly known as the Budweiser Shootout and will now "become the Sprint Unlimited at Daytona," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Sources valued the deal &l ...

Tags: Marketing and Sponsorship, NASCAR, Sprint, Motorsports

01/08/13
IOC Signs Four-Year Deal With Audi

The IOC signed a four-year agreement with Audi that makes its Volkswagen brand the organization's official vehicle supplier. Audi replaces Mercedes, which had been providing vehicles to the IOC since '91. The Volkswagen brand will provide more than 40 vehicles to the IOC for use in and around the or ...

Tags: Marketing and Sponsorship, Audi, IOC

01/08/13
BCS Title Game Marketing Notes

Some Notre Dame and Alabama fans “woke up to a strange message Monday morning,” after they received an e-mail from Amazon.com “congratulating their team on winning the Discover BCS National Championship that hadn't yet been played,” according to Darren Rovell of ESPN.com. The ...

Tags: Marketing and Sponsorship

01/07/13
NHL Marketers Shift Plans For Shortened Season

NHL sponsors and other marketers are “evaluating their plans for the stunted season” after the end of the lockout, according to Krashinsky & O’Kane of the GLOBE & MAIL. Kraft Foods in November cancelled its Hockeyville promotion , but the company “brought in a new pa ...

Tags: Marketing and Sponsorship, NHL, Kraft Foods

01/07/13
Marketplace Roundup

In N.Y., Natalie Kitroeff wrote the Victoria's Secret store at Cowboys Stadium is "emblematic of a broader marketing effort by the NFL to engage female fans, who make up a rising share of the league’s base." Nielson data shows that the NFL in recent years has "surpassed" the NBA and MLB in t ...

Tags: Marketing and Sponsorship

01/04/13
SB Ads Moving Away From Racy Imagery

Even as Super Bowl marketers are “reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery,” according to Bruce Horovitz of USA TODAY. Go Daddy, “historically the Super Bowl's raciest advertiser," on Friday named model Bar Refaeli a ...

Tags: Marketing and Sponsorship

01/04/13
Nike Scores With New Hockey Ad

Nike is "attempting to capitalize on the growing resentment" by NHL fans at yet another delayed season, running a new ad in which "players claim they don’t need the trappings of official sport to keep their love of hockey going," according to Susan Krashinsky of the GLOBE & MAIL. The ...

Tags: Marketing and Sponsorship, Nike, NHL

01/04/13
New Era President Discusses NFL Deal

Buffalo-based New Era, the privately-owned business that “made 40 million hats” in ’12, was focused last year on its “new investment in becoming the exclusive headgear company of the NFL and with other projects.” New Era President Pete Augustine recently chatted with ES ...

Tags: Marketing and Sponsorship, New Era, NFL

01/03/13
RGIII Tops NFLShop.com Jersey Sales

Redskins QB Robert Griffin III topped jersey sales for all NFL players from April 1 through Dec, 31, 2012, according to figures from NFLShop.com. Griffin was followed by Broncos QB Peyton Manning at No. 2 and Patriots QB Tom Brady at No. 3. During the same period last year, Packers QB Aaron Rodgers ...

Tags: Marketing and Sponsorship, NFL

01/03/13
CBS Super Bowl Ads Almost Sold Out

With Super Bowl XLVII one month away, CBS Exec VP/Sports Sales & Marketing John Bogusz said that the net "has two 30-second Super Bowl ad slots left to sell -- and those could be gone at any moment," according to Bruce Horovitz of USA TODAY. Bogusz said, "We're very, very close to being sold out ...

Tags: Super Bowl, Marketing and Sponsorship, CBS

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