Featured Story

Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

Read More

Tags: Marketing and Sponsorship, Philadelphia Eagles

More Stories

10/27/15
Rogers, Google Creating NHL Ads In Real Time

Rogers Communications during last night's Maple Leafs game launched "an experimental advertising campaign in partnership with Google" in which online ad space is "bought through automated exchanges, known as 'programmatic' advertising," according to Susan Krashinsky of the GLOBE & MAIL. In ...

Tags: Marketing and Sponsorship, Google, Rogers Communications, NHL

10/27/15
Mets Fans Reluctant To Buy Murphy Merchandise

Mets fans "are reluctant to buy team gear" with 2B Daniel Murphy's name on it "because they know he could hit the road after the World Series," according to Rosenbaum, Fenton & Wilson of the N.Y. POST. Uncertainty about his future when he becomes a free agent "has led to unsold stacks of Mets je ...

Tags: Marketing and Sponsorship, New York Mets, MLB

10/26/15
Sprint Prepping Return To NASCAR's Cup Series In '16

Sprint is preparing to return in '16 "for a lame-duck year as title sponsor of NASCAR’s Cup Series, though the sponsor was open to leaving early if the opportunity arose," according to sources cited by Adam Stern in this week's SPORTSBUSINESS JOURNAL. Sources said that the K.C.-based cellphone ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

10/26/15
Curry Shows Off iPhone Camera In New Spot

Warriors G Steph Curry is among the "list of celebrities joining the Apple endorsement team," as he "showed up in a new Apple ad posted on Sunday showing off his well known shooting skills while demonstrating the slow motion playback abilities of the iPhone 6S," according to Adario Strange of M ...

Tags: Marketing and Sponsorship, Apple, Golden State Warriors

10/26/15
P&G, Key Food Advertising With Jets, Giants Players

Procter & Gamble and N.Y.-based supermarket chain Key Food are capitalizing on the upcoming regular-season matchup of the NFL’s two N.Y. teams with a marketing campaign featuring Jets WR Eric Decker and Giants CB Prince Amukamara. The season-long effort, which came together this summer as ...

Tags: Marketing and Sponsorship, NFL, Procter and Gamble

10/26/15
Asics Rushing To Reestablish N.Y. Retail Presence

Asics is "racing to reestablish its retail presence in the Big Apple after a fallout with its former retail partner triggered the closure last week of its flagship store in Times Square," according to Lisa Fickenscher of the N.Y. POST. The Japanese running shoe brand is "recruiting staff to reo ...

Tags: Marketing and Sponsorship, Asics

10/23/15
Nike To Open Chicago Jordan Brand Store Saturday

A new Jordan Brand store opening Saturday in Chicago's Loop "marks an early effort by Nike to double sales at the division" to $4.5B by '20, according to Becky Yerak of the CHICAGO TRIBUNE. Nike also "plans to open Jordan Brand stores" in N.Y., L.A. and ultimately Toronto, "selling not only basketba ...

Tags: Marketing and Sponsorship, Nike

10/23/15
Arrieta Helps Apparel Company Spike Sales

New York-based apparel company Greater Than Sports got a "big break" during the MLB postseason when Cubs P Jake Arrieta wore one of the company's hats in a "SportsCenter" interview after Game 3 of the team's NLDS against the Cardinals, according to Jennifer Gish of the Albany TIMES UNION. Greater Th ...

Tags: Marketing and Sponsorship

10/23/15
Kenworthy Worried About Losing Sponsors

U.S. Silver Medal-winning freeskier Gus Kenworthy has announced he is gay, but admits to wondering whether his sponsors “would continue to pay him” after coming out, according to a cover story by Alyssa Roenigk of ESPN THE MAGAZINE. Kenworthy is sponsored by Nike, Atomic, GoPro and Monst ...

Tags: Marketing and Sponsorship

10/23/15
"NFL Countdown" Sponsored Segments

Continuing THE DAILY ’s look at sponsored segments in NFL pregame shows, ESPN’s “Sunday NFL Countdown” is the only program featured this week to have segments from both daily fantasy sites DraftKings and FanDuel. Snickers is its title sponsor. Snickers is made by Mars, a ...

Tags: Marketing and Sponsorship, NFL, ESPN

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug