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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Super Bowl Merchandise Selling At Record Pace

The NFL indicated that retail sales of licensed Super Bowl XLVI merchandise "could exceed $200 million this season," and might "reach a record, as local stores struggle to keep up with demand following the Giants' win Sunday," according to Keiko Morris of NEWSDAY. NFL Senior VP/Consumer Product ...

Tags: New York Giants, Marketing and Sponsorship

Eli Manning's Marketability Expected To Soar

NFL Giants QB Eli Manning’s “appeal among advertisers is expected to soar” after winning his second Super Bowl title on Sunday, and marketing experts indicated that “could translate into millions of dollars worth of additional endorsements,” according to Susan Todd of t ...

Tags: Marketing and Sponsorship, New York Giants

Valero Extends Texas Open Deal Through '18

Valero Energy Corp. today officially announced an "extension of its title sponsorship" of the PGA Tour's Texas Open, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. The extension will keep Valero's name attached to the event through '18. Golf San Antonio President & CEO Tony Piazzi ...

Tags: PGA Tour, Marketing and Sponsorship

McMaster Univ. Signs Deal With Nike

McMaster Univ. has signed its "biggest sponsorship package to date," as several of the Hamilton, Ontario-based school's athletic teams, including the men's basketball team, "will be outfitted in Nike gear starting next season," according to Scott Radley of the HAMILTON SPECTATOR. McMaster AD Je ...

Tags: Marketing and Sponsorship, Nike

Dogs Are Fan Favorite For Super Bowl Ads

USA Today's annual Ad Meter is taking votes until 6:00pm ET tomorrow afternoon, but a panel of consumers that rated the ads that aired during NBC's coverage of Super Bowl XLVI "gave a clear sign that dogs are still a Super Bowl advertiser's best friend,” according to Bruce Horovitz of U ...

Tags: Marketing and Sponsorship

Broderick Tops SB Ad Celeb Cameos

The Super Bowl XLVI ads “were notable for nonstop cameos, most catering to a Generation X entering middle age,” according to a front-page piece by Peter Hartlaub of the S.F. CHRONICLE. Matthew Broderick and Elton John were “headliners on a night when pretty much everyone mad ...

Tags: Marketing and Sponsorship

Chrysler SB Ad Gets Mostly Rave Reviews

Chrysler's two-minute ad that aired during halftime of NBC's Super Bowl XLVI telecast last night featured actor Clint Eastwood "trying to rally Americans,” and for the “second year in a row, the car maker has won over audiences ... with an emotional commercial,” according to S ...

Tags: Marketing and Sponsorship, Chrysler Corp.

Is NFL's Appeal To Women Paying Off?

The NFL's “concerted effort over the past two years to market the game and apparel to women is showing signs of paying off, but sales of league merchandise still trail” MLB and collegiate-licensed materials, according to Kristi Dosh of ESPNW.com. An ESPN Sports Poll and the U.S. Census f ...

Tags: Marketing and Sponsorship, NFL

Aston Villa Inks New Kit Manufacturer

EPL club Aston Villa has signed a “record-breaking” US$23.7M kit deal with Italian sportswear manufacturer Macron “to replace current supplier Nike,” according to Mathew Kendrick of the BIRMINGHAM MAIL. Macron will “produce Villa’s playing strip, replica kit, ...

Tags: Marketing and Sponsorship, English Premier League

Super Bowl Ads Heavy On Celebs

Super Bowl advertisers are "latching onto celebrities this year like star-struck teens," as more than "one-third of the game's 50-some spots will feature a familiar celeb or two -- or three," according to Bruce Horovitz of USA TODAY. Some companies are "trying to latch onto the stars' social-media f ...

Tags: NFL, Marketing and Sponsorship

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