Featured Story

Georgia Tech Picks Adidas As New Athletic Apparel Partner In Six-Year Deal

Published in SportsBusiness Daily on 08 / 22 / 17

The future is bright. We’re excited to announce our new partnership with @adidasUS . #TogetherWeSwarm #teamadidas https://t.co/Ixyhxvl5jl pic.twitter.com/oMoMgxCcZZ — Georgia Tech Sports (@GTAthletics) August 22, 2017 Georgia Tech today announced that Adidas will be ...

Read More

Tags: Marketing and Sponsorship, Adidas

More Stories

06/18/15
U.S. Open Attire Highlighted

Few golfers at this week's U.S. Open are "likely to get as much camera time" as Jordan Spieth, and Under Armour "seems to have figured out Jordan’s comfort zone to maximize the exposure," according to Marty Hackel of GOLF DIGEST STIX. Each of Spieth's outfits "offers a trim, athletic look ...

Tags: Marketing and Sponsorship, USGA, Under Armour, Nike, Puma, Adidas, Oakley

06/17/15
App Unveiled For Athlete Brain Training

Brain training game HeadTrainer yesterday unveiled the first sports-based app that "offers to train the brain in the areas of focus and concentration, visual and spatial awareness, processing speed, memory and decision making," according to Darren Rovell of ESPN.com. NASCAR driver Dale Earnhard ...

Tags: Marketing and Sponsorship

06/17/15
Gillette Back As HR Derby Title Sponsor

Procter & Gamble’s Gillette brand will return as title sponsor of MLB’s annual Home Run Derby for the second consecutive year, with an assist from another P&G brand -- Head & Shoulders -- which will serve as presenting sponsor. Cincinnati-based P&G with the entitlem ...

Tags: Marketing and Sponsorship, MLB, Procter and Gamble, Gillette

06/17/15
Nike To Stop Sponsoring College Swim Teams

Nike has stopped sponsoring college swim teams, leaving the highly competitive team-apparel space entirely to focus solely on its stronger consumer business. A Nike spokesperson said, "We recently made a decision to refocus our swim business and as a result of this, college teams that wore Nike swim ...

Tags: Marketing and Sponsorship, Nike

06/17/15
Pepsi Lands Baylor Univ. Beverage Deal

Dr Pepper, which has its roots Waco, has been Baylor Univ.’s "unofficial 'official' soft drink for decades,” but PepsiCo “won the bidding war” to become the school's exclusive beverage provider, including at athletic venues, according to Mike Copeland of the WACO TRIBUNE-HERA ...

Tags: Marketing and Sponsorship, PepsiCo, Dr Pepper Snapple Group

06/17/15
Marketplace Roundup

The DETROIT FREE PRESS reports Eastern Michigan Univ. "has a new seven-year apparel deal" with adidas worth $200,000 annually -- "more than double" its previous adidas agreement of $90,000 for the past five years. The agreement, which begins July 1, "was approved" yesterday by the EMU Board of Regen ...

Tags: Marketing and Sponsorship

06/16/15
MLB, Fanatics Sign 17-Year Deal

MLB has signed a massive deal with Fanatics under which the sports retail specialist will run all facets of the league's licensed-product e-commerce business through the '33 season. The unprecedented 17-year-deal, which starts next season, expands and extends an existing relationship under whic ...

Tags: Marketing and Sponsorship, MLB

06/16/15
AmEx Pavilion At Chambers Bay Goes Virtual

In Seattle, Geoff Baker notes the American Express Championship Experience pavilion at Chambers Bay highlights golf's "mental side" and features a "virtual-reality golf simulator" ( SEATTLE TIMES, 6/16 ). ON CALL : Spectators at this week's U.S. Open at Chambers Bay are permitted to use smartp ...

Tags: Marketing and Sponsorship, Golf

06/16/15
Marketplace Roundup

In Omaha, Paige Yowell reported Nike's retail presence at the College World Series, which includes a pop-up store, is "accompanied by an interactive baseball training station." The "Fearless Acceleration" experience offers "training to local and visiting youths by Nike store athletes and coaches on ...

Tags: Marketing and Sponsorship

06/15/15
Perfect Sense Among Spieth's Endorsement Deals

Virginia-based web company Perfect Sense Digital last year was able to "snag a sponsorship" with golfer Jordan Spieth, joining the likes of Under Armour, AT&T, Titleist, Rolex and NetJets, and the five-year deal is "believed to be in the low six figures," according to Thomas Heath of the WASHING ...

Tags: Marketing and Sponsorship, Golf

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug