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NASCAR, Monster Energy Look To Daytona 500 As Launchpad For Appeal To Younger Audience

Published in SportsBusiness Daily on 02 / 21 / 17

NASCAR Senior VP & CMO Jill Gregory said that the new title sponsorship deal with Monster Energy is the latest in a "concerted push by NASCAR in recent years to increase its appeal" to a younger audience, according to a front-page piece by Clayton Park of the Daytona Beach NEWS-JOURNAL. The Univ...

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Tags: Marketing and Sponsorship, NASCAR

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D Lillard 1 Shoe Introduced In Portland

Trail Blazers G Damian Lillard yesterday officially introduced his first signature shoe, the D Lillard 1, during a "glittering launch event" at adidas' North American HQ in Portland, according to Allan Brettman of the Portland OREGONIAN. The shoe will go on sale on Feb. 6 and retail for $105, w ...

Tags: Marketing and Sponsorship

Chevy, Acura Opt To Not Air Super Bowl Ads

GM Global CMO Tim Mahoney this week said that Chevrolet "won't advertise" during Super Bowl XLIX next month "due to timing of its vehicle launches," according to Melissa Burden of the DETROIT NEWS. Chevy "aired two, 60-second ads" during Super Bowl XLVIII last year. Mahoney said that Chevy will ...

Tags: Marketing and Sponsorship, NFL

OSU Merch Flies Off Shelves After CFP Championship

Sales of Ohio State national championship merchandise "boomed yesterday, as manufacturers, retailers and the school’s licensing department took advantage of the Buckeyes’ victory over Oregon to enjoy some windfall cash," according to Tim Feran of the COLUMBUS DISPATCH. Employees at Colum ...

Tags: Marketing and Sponsorship

Flames LW Trademarks "Johnny Hockey"

Following the lead of Browns QB Johnny Manziel attempting to trademark his "Johnny Football" nickname, Flames LW Johnny Gaudreau has “trademarked the term ‘Johnny Hockey’ with patent and trademark offices in both Canada and the U.S.,” according to Rick Westhead of TSN.ca. Gau ...

Tags: Marketing and Sponsorship, NHL

Nike's Coin Toss Ad Goes Viral On Twitter

Just after the start of last night's CFP National Championship, Nike tweeted "a fascinating photo that sure seemed to be a remarkable shot of the coin flip," but it was "fake and completely staged," according to Jay Busbee of YAHOO SPORTS. While the photo showed "actual people and an actual coin," t ...

Tags: Marketing and Sponsorship, Nike

LeBron Again Tops NBA Jersey Sales List

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Tags: Marketing and Sponsorship, NBA

BioSteel Sports Drink To Make U.S. Foray

Toronto-based sports nutrition brand BioSteel plans to make its foray into the U.S. beverage market prior to the start of the '15 NFL season. The brand, which last month launched its first ready-to-drink bottled sports drink, is targeting Texas as its entry point. That is due in ...

Tags: Marketing and Sponsorship, Dallas Cowboys, Minnesota Timberwolves

UK Opposes Lorillard's "Blu Nation" Trademark

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Marketplace Roundup

Stewart-Haas Racing this morning unveiled a deal with online tax solutions company TaxAct to sponsor Danica Patrick's No. 10 Sprint Cup Series Chevy. The company will serve as the co-primary sponsor with GoDaddy for the Feb. 14 Sprint Unlimited at Daytona Int’l Speedway and appear on the C-pos ...

Tags: Marketing and Sponsorship

Advertisers Prioritizing CFP Marketing

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