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Sounders Push Microsoft Relationship With Gears Of War-Themed Jerseys, Gaming Kiosks

Published in SportsBusiness Daily on 10 / 24 / 16

The Sounders for their regular-season finale yesterday had their players “don special Gears of War 4 jerseys while transforming CenturyLink Field into a giant theme park extolling the Xbox video game’s virtues,” according to Geoff Baker of the SEATTLE TIMES. The Sounders first wore...

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Tags: Marketing and Sponsorship, Seattle Sounders, Microsoft

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UM, Coca-Cola Ticket Promotion Pulled

The Univ. of Michigan said that a promotion at a student union store advertising two free tickets to this Saturday's home game against Minnesota with the purchase of two Coca-Cola products "was a 'miscommunication' and the entire offer was pulled immediately," according to Nick Baumgardner of MLIVE. ...

Tags: Marketing and Sponsorship, Coca-Cola

Marketplace Roundup

On Long Island, Neil Best reports Fanatics has "seen a 1,000-percent increase in sales" of Yankees SS Derek Jeter merchandise this season over last year, "a 2,000-percent increase for this month compared with last September and a 2,700-percent increase for this week." The company "features 296 diffe ...

Tags: Marketing and Sponsorship

Army Re-Evaluating NFL Spending

U.S. Secretary of Defense Chuck Hagel has "asked his staff for detailed information about the U.S. military's relationships" with the NFL in the "wake of the scandal over how the league is handling domestic-abuse allegations against players," according to Barbara Starr of CNN.com. The Pentagon ...

Tags: Marketing and Sponsorship, NFL, Radisson Hotels

Aspen Skiing Co. Unveils New Ad Campaign

Aspen Skiing Co. has “dropped its 3-year-old ‘Before Aspen’ advertising campaign in favor of one promoting ‘Mind, Body and Spirit,’” according to Scott Condon of the ASPEN TIMES. SkiCo VP/Marketing Christian Knapp said that staffers “started working with the ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In N.Y., Ben Rothenberg reports retiring tennis player Li Na and her agent, Max Eisenbud, "have ambitions to attach her to other projects" on top of the impending Li Na Tennis Academy, "including hotels, resorts and spas branded with her name." There "are even plans to start a line of home and bath ...

Tags: Marketing and Sponsorship

P&G Pulls Out Of NFL Initiative

Procter & Gamble has "pulled out of a major initiative with the NFL in light of recent off-field events," according to sources cited by Jason La Canfora of CBSSPORTS.com. P&G and its Crest toothpaste brand had "worked with NFL approval to launch a significant, league-wide initiative for Brea ...

Tags: Marketing and Sponsorship, NFL, Procter and Gamble

NBC Has Sold 70-80% Of Super Bowl Ad Time

NBC has sold 70-80% of the approximately 60 30-second spots that will air during its broadcast of Super Bowl XLIX, leaving the net "between 15 and 18 30-second berths left," according to an ad buyer cited by Brian Steinberg of VARIETY. However, the ad buyer "suggested the network might face som ...

Tags: Super Bowl, Marketing and Sponsorship, NBC

Nike Addresses Terminated Sponsorships

Nike execs on Thursday "fielded concerns about risks in the company's athletic endorsements" at their annual shareholder meeting after several "high-profile suspensions of sponsored athletes for violent behavior," according to Sara Germano of the WALL STREET JOURNAL. The company within the past mont ...

Tags: Marketing and Sponsorship, Nike

Gatorade Praised For New Jeter Ad

Gatorade on Thursday "hit it out of the park" with its farewell 90-second ad for Yankees SS Derek Jeter, according to Michael McCarthy of ADWEEK. The ad shows Jeter "surprising fans outside Yankee Stadium" as Frank Sinatra's "My Way" plays in the background. Jeter "wrote some of the copy ...

Tags: Marketing and Sponsorship, Gatorade

PepsiCo CEO Backs Goodell Amid Scandals

The NFL got a "much-need vote of confidence Thursday," as PepsiCo CEO Indra Nooyi "lent her support to embattled NFL Commissioner Roger Goodell and the league in general," according to E.J. Schultz of AD AGE. Nooyi said the recent player incidents are "casting a cloud over the integrity of the leag ...

Tags: Marketing and Sponsorship, NFL, PepsiCo

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