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Experts Don't See Tom Brady's Marketability Taking A Hit In Wake Of NFL's Ruling

Published in SportsBusiness Daily on 07 / 29 / 15

Patriots QB Tom Brady "may be sent to the sidelines for a while" with his four-game Deflategate suspension , but marketing experts believe he "is far from permanently sacked when it comes to endorsement deals," according to David Gianatasio of ADWEEK. DBMediaStrategies President Doug Bailey: "There...

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Tags: New England Patriots, Marketing and Sponsorship, NFL

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Federer Stars In New Wilson, Nike Ads

New racket-highlight spots from Wilson Tennis depict Roger Federer and Serena Williams "going undercover to aid seemingly hapless hackers on court," according to Jonathan Scott of TENNIS.com. Williams "dons a straw sun-hat and nerdy spectacles while Fed puts on a curvaceous faux-moustache that ...

Tags: Marketing and Sponsorship, Tennis, Wilson Sporting Goods

Chelsea, Adidas Extend Kit Deal

Chelsea and adidas have agreed to a 10-year contract extension of their kit deal worth $450M (all figures U.S.), according to the PA. Chelsea announced its "biggest deal to date" on Friday after CEO Ron Gourlay negotiated the agreement directly with adidas Chair & CEO Herbert Hainer. A source co ...

Tags: Marketing and Sponsorship, Adidas, Soccer, English Premier League

P&G Renews With USA Gymnastics

Procter & Gamble is "increasing its commitment to USA Gymnastics through a renewal that makes it the title sponsor of the sport’s marquee event, the U.S. Gymnastics Championships," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal, which sources "valued in the mid- to high six ...

Tags: Marketing and Sponsorship, Procter and Gamble

Belkin Inks Sponsorship Deal With Blanco Cycling

Tech company Belkin today announced that it has signed an agreement to become title sponsor of the Blanco Pro Cycling Team through '15. The team will be renamed the Belkin Pro Cycling Team and begin competing under its new name and logo at the '13 Tour de France. The company wants to elevate brand a ...

Tags: Marketing and Sponsorship

Heat Merch Selling Quickly

Heat fans "returned to stores Friday morning in search of 2013 NBA Championship merchandise," according to WSVN.com. About two dozen customers "showed up just before 6 a.m. at the Sports Authority in Midtown Miami, hours after the Heat won the championship." Lines "looked like Black Friday at stores ...

Tags: Marketing and Sponsorship, NBA, Miami Heat

CytoSport Ends Hernandez Deal

CytoSport, the maker of Muscle Milk, on Friday "yanked its endorsement deal" with Patriots TE Aaron Hernandez "as police continue to probe the homicide of a man found less than a mile" from his home, according to Marie Szaniszlo of the BOSTON HERALD. The company said in a statement, "In light of the ...

Tags: Marketing and Sponsorship, NFL, New England Patriots

LeBron's Marketing Appeal Ever On The Rise

Nike moments after Heat F LeBron James was named the NBA Finals MVP on Thursday “released a spectacular commercial to commemorate it,” according to Sean Highkin of USATODAY.com. The 60-second spot “features an answering machine belonging to LeBron, with Drake, Dr. Dre, Warren B ...

Tags: Marketing and Sponsorship, Miami Heat

Is Judge Holding Reservations In O'Bannon Case?

While legal experts expect Judge Claudia Wilken, who is ruling on the O'Bannon v. NCAA case, will “in fact certify the class, some of her questions Thursday signaled she might be holding reservations,” according to Stewart Mandel of SI.com. The case originated from former UCLA basketball ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Patriots TE Aaron Hernandez has not been ruled out as a suspect in a murder investigation, and FOXSPORTS.com's Ross Jones reported his endorsers have "let it be known" they are tracking the situation. CytoSport, the maker of Muscle Milk, "signed Hernandez before the start of the 2012 season," and cu ...

Tags: Marketing and Sponsorship

NBA Targeted To Promote Obamacare?

The White House has “reached out to the NBA about a potential marketing partnership to promote” the Patient Protection & Affordable Care Act, better known as Obamacare, according to Kyle Cheney of POLITICO. It is unclear “whether a potential partnership would put big-name ballp ...

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