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FedEx Extends NFL League Deal, Looks For Closer Ties With International Series Games

Published in SportsBusiness Daily on 04 / 26 / 17

FedEx has extended its long-running sponsorship of the NFL to stay on as the official delivery service partner of the league, the Super Bowl and Pro Bowl. Financial terms of the multiyear extension were not disclosed. The deal will mark the continuation of the FedEx Air & Ground NFL Players of t...

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Tags: Marketing and Sponsorship, NFL, FedEx

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RBC, Boeing Could Extend Golf Deal

RBC and Boeing in '12 "stepped in as primary sponsors" for the PGA Tour RBC Heritage in Hilton Head, but their five-year contracts expire after the '16 event, so officials "have been in sponsorship talks" with reps from both companies about a renewal, according to Alan Blondin of the Myrtle Beach SU ...

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BMO Becomes Official Bank Of NBA Canada

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NHL, Samsung Partner On Content-Based Deal

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UPS Using March Madness To Launch New Campaign

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Tags: Marketing and Sponsorship, UPS, NCAA

Eli Lilly's NASCAR Deal Starts Strong

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Tags: Marketing and Sponsorship, NASCAR

NBC Not Setting Ad Rates For "PBC"

NBC is airing the debut episode of "Premier Boxing Champions" Saturday night, and while the net hopes the series "sparks a revival for the sport, it isn't making any guarantees about its ratings performance," according to Anthony Crupi of AD AGE. This weekend's inaugural broadcast "should easily out ...

Tags: NBC, Boxing, Marketing and Sponsorship

Nationwide, SMI Extend Deal Through '17

Continuing the longest-running relationship in NASCAR between a track operator and an insurance company, Nationwide on Friday night will announce that it has extended its sponsorship deal with SMI by three years through '17. The company will make the announcement at Las Vegas Motor Speedway, site of ...

Tags: Marketing and Sponsorship, Nationwide Insurance, Speedway Motorsports Inc.

Penske Unveils Logo For 25 Years With Miller Lite

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Marketplace Roundup

RBC has signed a multiyear deal with golfer Jason Day, who joins a golf roster that includes Matt Kuchar, Jim Furyk and Brandt Snedeker. The RBC logo will appear on Day's shirt and golf bag. Day, who is fourth in the World Golf Rankings, also will participate in future marketing initiatives and ...

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