TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line
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TaylorMade-Adidas Condemns Garcia "Fried Chicken" Remark, Will Continue To Review05 / 23 / 13TaylorMade-adidas Golf yesterday "distanced itself" from a racial remark made by golfer Sergio Garcia about Tiger Woods during a European Tour dinner Tuesday night, according to Michael Buteau of BLOOMBERG NEWS. The company in a statement said, “Sergio Garcia’s recent comment was offens... |
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Basketball HOF Eyes Selling Title Sponsorship
The Basketball HOF is "close to putting a title sponsorship package on the market," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Sources indicated that the HOF has been "quietly conducting a search for a sales agency for months." That search has been "winnowed to two and is expec ...
Morneau Stresses Use Of New Batting Helmet
Twins 1B Justin Morneau last season said that he “almost certainly would wear a batting helmet designed to withstand significantly greater impact than the helmet most players wear” after he suffered a season-ending concussion, according to Kelsie Smith of the ST. PAUL PIONEER PRESS. Rawlings is the ...
Tags: Marketing and Sponsorship, Rawlings Sporting Goods Co., MLB, Baseball
Marketplace Roundup
Tony Kanaan will drive for the KV Racing Technology team in the '11 Izod IndyCar Series, with Geico to serve as the primary sponsor. He joins fellow KV drivers Takuma Sato and E.J. Viso on the three-car team ( KV Racing Technology ). Meanwhile, in Indianapolis, Curt Cavin reports Paul Tracy has secu ...
NFL Warns Sponsors About Deals With Players Group
The NFL disclosed that it is "advising sponsors to be wary about signing group licensing deals with the players' newly established trade association, strongly suggesting that the group might not have the legal right to market the players," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. T ...
Tags: NFL, Marketing and Sponsorship, Football
EA Sports Using Fan Vote For "Madden" Cover
EA Sports for the second straight year will use a fan vote to select the cover athlete for the upcoming version of "Madden NFL." This year's process will be greatly expanded from '10, with the voting being featured on ESPN's "SportsNation" and including one candidate from e ...
Gus Johnson Prepping Signature Line Of Apparel
Announcer Gus Johnson "plans to launch a Web site some time before the NCAA men's basketball tournament ends" where fans can buy New Era-licensed hats and T-shirts bearing his "Rise And Fire" catchphrase, according to Darren Rovell of CNBC.com. Johnson, who is calling NCAA tournament games for CBS a ...
Sharapova, Sony Ericsson Team On New Campaign
Tennis player Maria Sharapova yesterday “launched the Sony Ericsson Xperia Hot Shots -- a campaign that connects new media, social networking and reality TV to the world of tennis,” according to Ellen Horrow of USA TODAY. The concept of the campaign is that “six rising, young women's tennis pla ...
Bayne Not Sponsored For All-Star Race
Trevor Bayne’s win in the Daytona 500 “guaranteed him eligibility" for a chance to win the $1M top prize in this season’s NASCAR Sprint All-Star Race, but his Wood Brothers team “currently doesn’t have funding to field the No. 21 in the race,” according to Jim Utter of the CHARLOTTE OBSERVER. Bayne ...
Marketplace Roundup
GOLF.com's weekly roundtable discussion this week focused partially on Tiger Woods’ future as an endorser after he made the media rounds to support the release of EA Sports' "Tiger Woods PGA Tour 12" video game. GOLF.com’s Mike Walker wrote, "Post-scandal, he seems determined not to show any persona ...
A-B Preparing For Missed NFL Games
A-B InBev CEO Carlos Brito said that the brewer "has a backup plan if NFL games are spiked" this upcoming season, according to Todd Frankel of the ST. LOUIS POST-DISPATCH. A-B's Bud Light brand will replace Coors Light as the NFL's official beer starting with the '11 season, part of a six-year spons ...
