Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

Chips & Putts

Excel Sports Management agent Mark Steinberg said of potential sponsorship deals for client Tiger Woods, "We’re not going to do three more deals in the next two months just because he’s No. 1 in the world and we want to strike while the iron is hot. That’s a fairly archaic way to a ...

Tags: Marketing and Sponsorship

Marketplace Roundup

NBC Sports Network’s Michelle Beadle said of Knicks G Iman Shumpert being forced by the NBA to shave an adidas logo he had cut into his hair , “That seems like a lawsuit." Beadle: "If I’m one of those ambulance chaser lawyers out there, like a Gloria Allred, I’m all over tha ...

Tags: Marketing and Sponsorship

McIlroy, Omega Ink Watch Sponsorship

Omega has signed Rory McIlroy, giving the world’s No. 2 golfer a watch deal to replace Audemars Piguet and giving Omega a giant win over one of its chief competitors in the luxury watch category. Switzerland-based Omega, also a PGA of America corporate partner, counts Greg Norman, Sergio Garci ...

Tags: Marketing and Sponsorship

Kellogg's Signs Multiyear Deal As MLB Sponsor

Kellogg's is MLB's newest corporate sponsor, signing a multiyear deal that gives the food giant rights across the cereal and various snack food categories. With its new rights, Kellogg's will stage a national campaign that will see MLB logos on a total of 27 million packages of Frosted Flakes, Nutri ...

Tags: Marketing and Sponsorship, Kellogg

ManU Inks Eight-Year Deal With Aon

EPL club Manchester United and HR company Aon today announced an eight-year extension of their sponsorship worth an approximate $240M (all figures U.S.). The renewed deal, which goes until '21, includes naming rights to the club's training facility, which becomes the Aon Training Complex. ManU ...

Tags: Marketing and Sponsorship, Soccer, Manchester United

NBA Forces Shumpert To Shave Adidas Logo

Knicks G Iman Shumpert’s hair has been “shut down by the authorities” after he “shaved Adidas’ signature ‘three stripes’ logo into the left side of his hair earlier this week,” according to Ben Golliver of SI.com. Shumpert on Saturday “posted a p ...

Tags: Marketing and Sponsorship, Adidas, NBA

Cam Newton Line Debuts At Belk

Panthers QB Cam Newton today “will debut his clothing line” with Charlotte-based Belk department store, according to Jennifer Thomas of the CHARLOTTE BUSINESS JOURNAL. The menswear collection , called MADE Cam Newton, will be “available at 133 Belk stores to start and through the ...

Tags: Marketing and Sponsorship, Carolina Panthers

Capital One Running Final Four Promo

Following the NCAA’s initiative to create more of a presence for its partners inside arenas , Capital One is running a free seat upgrade promotion at the Georgia Dome for the Final Four. Seat upgrades are pretty standard fare at most events, but that kind of promotional activity si ...

Tags: Marketing and Sponsorship, NCAA

Nike's Masters Outfits Released

The four days of The Masters "winds up as a neatly orchestrated runway show for Nike Golf, with its top-level endorsers standing in as club-swinging models," according to Erik Siemers of the PORTLAND BUSINESS JOURNAL. Nike on Wednesday released the "four-outfit collections of eight golfers playing" ...

Tags: Marketing and Sponsorship, Nike, Golf

Phoenix Racing Not Landing Sponsorships

Even though a "hot start has turned heads in the garage, it hasn't generated many sponsor leads" for the NASCAR Sprint Cup Series team Phoenix Racing, according to Nate Ryan of USA TODAY. Phoenix remains a team that "lacks the multimillion-dollar corporate largesse of its rivals." The team signs its ...

Tags: Marketing and Sponsorship, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug