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Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

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Tags: Fox, Marketing and Sponsorship

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UPS Using March Madness To Launch New Campaign

UPS is "putting its logistics muscle to work in an unprecedented effort to get all 132 men’s and women’s basketball coaches in the NCAA tournament to autograph replicas of a Final Four court," according to Michael Smith of SPORTSBUSINESS JOURNAL. When the fields are set next week for the ...

Tags: Marketing and Sponsorship, UPS, NCAA

Eli Lilly's NASCAR Deal Starts Strong

Eli Lilly's approximately $10M annual investment in and around NASCAR Xfinity Series driver Ryan Reed "is a drop in the bucket" for the Indianapolis-based pharmaceutical brand, "but could be critical to boosting the company’s market share in a field it once dominated," according to Anthony Sch ...

Tags: Marketing and Sponsorship, NASCAR

NBC Not Setting Ad Rates For "PBC"

NBC is airing the debut episode of "Premier Boxing Champions" Saturday night, and while the net hopes the series "sparks a revival for the sport, it isn't making any guarantees about its ratings performance," according to Anthony Crupi of AD AGE. This weekend's inaugural broadcast "should easily out ...

Tags: NBC, Boxing, Marketing and Sponsorship

Nationwide, SMI Extend Deal Through '17

Continuing the longest-running relationship in NASCAR between a track operator and an insurance company, Nationwide on Friday night will announce that it has extended its sponsorship deal with SMI by three years through '17. The company will make the announcement at Las Vegas Motor Speedway, site of ...

Tags: Marketing and Sponsorship, Nationwide Insurance, Speedway Motorsports Inc.

Penske Unveils Logo For 25 Years With Miller Lite

Team Penske on Thursday released a logo to commemorate the 25-year partnership between the NASCAR team and Miller Lite's sponsorship of the No. 2 Sprint Cup Ford. The logo will be displayed on the hood of driver Brad Keselowski's car at Las Vegas Motor Speedway this weekend and run on the TV panel o ...

Tags: Marketing and Sponsorship

Blue-Chip Brands Migrating Toward MLS

ADWEEK's Lauren Johnson reported some advertisers believe soccer "has found solid footing" in the U.S., as MLS over the past year "has added Heineken, Chipotle, Etihad Airways and AdvoCare as brand partners." Heineken "in particular is a longtime supporter of soccer and is now putting more money int ...

Tags: MLS, Marketing and Sponsorship

Marketplace Roundup

RBC has signed a multiyear deal with golfer Jason Day, who joins a golf roster that includes Matt Kuchar, Jim Furyk and Brandt Snedeker. The RBC logo will appear on Day's shirt and golf bag. Day, who is fourth in the World Golf Rankings, also will participate in future marketing initiatives and ...

Tags: Marketing and Sponsorship

Univ. Of Kentucky Extends Nike Deal

See all sponsorships for  Kentucky Athletics The Univ. of Kentucky has "signed an eight-year extension" of its footwear and apparel deal with Nike that "runs until Aug. 31, 2025," according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. The length of the contract, which had b ...

Tags: Marketing and Sponsorship, Nike

Ugg Using NHLers For Brand Awareness

Ugg Australia this week "will start promoting" its new Treadlite collection, and to "spread the word, Ugg reached out" to a group of NHLers, according to Jennie Bell of FOOTWEAR NEWS. Last month, the brand " hosted an on-site VIP lounge" for members of the Kings and Sharks during their '15 Coor ...

Tags: Marketing and Sponsorship, Ugg, NHL

LizardSkins Tape Popular Among MLBers

MLBers are "brightening their bats" with specialized, multi-colored tape that is "gaining popularity because it offers a soft, non-slip grip without the stickiness of pine tar," according to John Lott of the NATIONAL POST. The product was introduced in '12 by LizardSkins, a company that "makes a wid ...

Tags: Marketing and Sponsorship, MLB

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