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Published in SportsBusiness Daily on 01 / 26 / 15

4.5 – Local rating on SportSouth for the Thunder-Hawks game last Friday, marking a tie for the RSN’s best figure on record in the Atlanta market for a Hawks regular-season game. The game tied a Celtics-Hawks game from January '10 ( Fox Sports ).

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Nike Setting Sights On Global Markets

With an agreement "announced Friday to sell its Cole Haan subsidiary , Nike is poised to move on to bigger and better things," according to Allan Brettman of the Portland OREGONIAN. It can probably "be summed up in terms of geography: China, Europe and Brazil." Analysts said that given the "challen ...

Tags: Marketing and Sponsorship, Nike

Keselowski A New Kind Of NASCAR Champ

With driver Brad Keselowski yesterday becoming NASCAR’s “first Generation Y champion,” the series is “getting an image makeover unlike many seen during its 64-year history,” according to Nate Ryan of USA TODAY. Ryan writes, “The face of NASCAR is about to change.& ...

Tags: Marketing and Sponsorship, Penske Corp., NASCAR, MillerCoors

Solo's Endorsement Deals Likely Undamaged

U.S. women’s national soccer team G Hope Solo “likely didn't damage her existing endorsement deals with anything that transpired during the past week ” around her marriage to former NFLer Jerramy Stevens, according to Geoff Baker of the SEATTLE TIMES. But branding and marketing sp ...

Tags: Marketing and Sponsorship

Rivera On Limited Bottle Of Yanks Cologne

Yankees P Mariano Rivera has not thrown a pitch off an MLB mound in more than six months, but the league’s all-time saves leader’s name and number are being used to market a new limited edition version of the Yankees Cologne that Cloudbreak Group has been marketing under license from MLB ...

Tags: Marketing and Sponsorship

Ohio State Signs $100M Apparel Deal

Ohio State Univ. officials on Thursday said that the team of J. America Sportswear and Fanatics Inc. "won the bidding to produce OSU-licensed apparel and to sell it online and in campus retail outlets," according to Steve Wartenberg of the COLUMBUS DISPATCH. The new 10-year deal is "expected to give ...

Tags: Marketing and Sponsorship

Van Heusen Rolls Out NFL-Inspired Campaign

Clothing brand Van Heusen is "stepping up its efforts to use a different entry point -- football -- as a way to get young men interested in style," according to Andrew Adam Newman of the N.Y. TIMES. A "broad marketing effort called the Van Heusen Institute of Style" features Pro Football HOFers Stev ...

Tags: Marketing and Sponsorship, NFL

MVP Cabrera Strikes Deal With New Balance

Tigers 3B Miguel Cabrera at the end of '12 season, "armed with all the Triple Crown marketing dollars ahead of him, chose New Balance over at least one other company that offered him more," according to Darren Rovell of ESPN.com. New Balance was "prepared to sign the superstar" a year before, but "a ...

Tags: New Balance, Marketing and Sponsorship, Detroit Tigers

WWE's Mainstream Growth Continues

Despite having a large and loyal fan base, World Wrestling Entertainment has long been resigned to the fringes of the sports business world. The company's detractors often labeled it "fake," while supporters presented WWE as scripted programming featuring athleticism. However, during the last de ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The NBA D-League Springfield Armor has signed a presenting sponsorship agreement with MGM Springfield that includes a jersey logo deal. The company’s logo also will be on the court during the team’s home games at the MassMutual Center. Financial terms of the one-year deal were not disclo ...

Tags: Marketing and Sponsorship

ManU Seeking More Lucrative Kit Deal With Nike

EPL club Manchester United "left Nike under no illusions yesterday that the sports merchandising giant will have to increase the value of its kit deal dramatically if it is to remain in partnership," according to James Ducker of the LONDON TIMES. Nike, whose US$480M, 13-year kit deal with ManU expir ...

Tags: Nike, Manchester United, Marketing and Sponsorship

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