Featured Story

NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

Read More

Tags: Marketing and Sponsorship, NBC, NASCAR

More Stories

06/03/13
Tiger Woods Close To Signing New Deal With Nike

Excel Sports Management agent Mark Steinberg said that his client Tiger Woods is "close to signing a new deal with his longtime equipment and apparel sponsor Nike that will 'emphatically' keep him as golf's top-paid endorser," according to Bob Harig of ESPN.com. His current seven-year contract is "s ...

Tags: Nike, Golf, Marketing and Sponsorship

06/03/13
PGA Tour Canada Seeks National Sponsor

The PGA Tour Canada is “still on the hunt for a national sponsor as it looks to extend the current nine-stop circuit to 12 or 13 tournaments with future stops likely in the Vancouver and Toronto areas, as well as in Quebec,” according to Mario Annicchiarico of the Victoria TIMES COLONIST ...

Tags: Marketing and Sponsorship, PGA Tour

06/03/13
Callaway Seeks To Rebound

Callaway Golf "used to be an industry standard-bearer -- known for its top quality clubs and quirky marketing," but a "string of lackluster products, unfocused marketing and ineffective cost-cutting tarnished the once-dominant brand," according to Mike Freeman of the SAN DIEGO UNION-TRIBUNE. The com ...

Tags: Marketing and Sponsorship, Callaway Golf

06/03/13
Emirates Inks Jersey Deal With Cosmos

Emirates airline has agreed to a multiyear deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. tomorrow. Outside of some hospitality deals, the Cos ...

Tags: Marketing and Sponsorship, Soccer

05/31/13
Cubs, White Sox Seek "Crosstown Cup" Sponsor

The annual "Crosstown Cup" MLB interleague series between the Cubs and White Sox is “no longer attached to a corporate name,” according to Danny Ecker of CRAIN’S CHICAGO BUSINESS. The teams “plan to line up a new sponsor moving forward” after the end to BP's three-year ...

Tags: Marketing and Sponsorship, MLB, British Petroleum

05/31/13
Adrian Peterson Inks Deal With EpiPen

Vikings RB Adrian Peterson has signed an endorsement deal with EpiPen, which are epinephrine auto injectors used to treat allergic reactions, and he is "appreciative of the product" because he had it used on himself just last year, according to Brian Hall of FOXSPORTSNORTH.com. Peterson during train ...

Tags: Marketing and Sponsorship, Minnesota Vikings

05/31/13
Indy 500 Drivers Did Not Mention Sponsors

Indianapolis 500-winning driver Tony Kanaan in his post-race interview last Sunday "babbled on about everything BUT his sponsors," which is notable because those in motorsports typically "realize how critical corporate sponsors are to the sport," according to Anthony Schoettle of the INDIANAPOLIS BU ...

Tags: IndyCar, Marketing and Sponsorship

05/31/13
U.K. Olympian Rutherford Loses Nike Sponsorship

While many would "assume an Olympic gold medal is a passport to a raft of lucrative endorsement deals, the reality is that" U.K. long jumper Greg Rutherford does "not have a single sponsor to his name," according to Simon Hart of the London TELEGRAPH. Even Rutherford's "long-standing kit contract wi ...

Tags: Marketing and Sponsorship, Nike

05/31/13
Neymar Signs With Beckham's Publicist

Doyen Global Managing Dir Simon Oliveira, who serves as David Beckham's publicist, has “signed an image-rights agreement" with La Liga club FC Barcelona F Neymar "that makes Brazil’s most-marketable soccer player the first client of his new sports investment group,” according to Ta ...

Tags: Marketing and Sponsorship

05/30/13
IU Players Debut Line For Perfect Team

Former Indiana Univ. basketball players Bobby Wilkerson and Kent Benson yesterday unveiled "a commemorative branded line of products honoring" the school's undefeated '75-76 team, with a "portion of the proceeds benefitting four non-profit organizations," according to Kyle Neddenriep of the INDIANAP ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug