Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
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Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
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Marketplace Roundup
GOLF.com's weekly roundtable discussion this week focused partially on Tiger Woods’ future as an endorser after he made the media rounds to support the release of EA Sports' "Tiger Woods PGA Tour 12" video game. GOLF.com’s Mike Walker wrote, "Post-scandal, he seems determined not to show any persona ...
A-B Preparing For Missed NFL Games
A-B InBev CEO Carlos Brito said that the brewer "has a backup plan if NFL games are spiked" this upcoming season, according to Todd Frankel of the ST. LOUIS POST-DISPATCH. A-B's Bud Light brand will replace Coors Light as the NFL's official beer starting with the '11 season, part of a six-year spons ...
M&M's Inks Extension As Kyle Busch Sponsor
Mars maintains its presence in NASCAR with JGR extension Mars Inc. Thursday announced a multiyear extension of its partnership with Joe Gibbs Racing. The centerpiece of the partnership will continue to be the M&M's brand as the primary paint scheme on JGR's No. 18 Sprint ...
Tags: Marketing and Sponsorship, NASCAR
Goosen, Garcia Battle IRS Over Endorsement Income
Golfers Retief Goosen and Sergio Garcia are “waging a quiet battle with the IRS over endorsement income,” according to Peter Finch of GOLF WORLD. Tax lawyers said that these cases “will likely be precedent-setting and many more could follow.” The IRS claims that Goosen “owes nearly $165,000 in taxes ...
Tags: Marketing and Sponsorship, Golf
Adidas Aims New Campaign At Teens
Watch The Spot adidas this week kicked off its largest marketing campaign in history, predicated on the assumption that "people are actually crossing cultural lines more than ever," according to the GLOBE & MAIL's Simon Houpt, who examines the campaign under the header ...
Tags: Marketing and Sponsorship, Adidas
BNP Paribas Focusing On Tennis Sponsorships
BNP Paribas has a "broad tennis portfolio," title sponsoring three of the "nine high-level men's tournaments known as Masters 1000 events," including this week's BNP Paribas Open in Indian Wells, Calif., according to Carl Bialik of the WALL STREET JOURNAL. The Paris-based bank also has its name "on ...
Tags: Marketing and Sponsorship, Tennis
ESPN.com Bracket Contest Prize Only $10,000
The $10,000 grand prize for ESPN.com's Tournament Challenge is "probably the worst prize in all of sports fandom, considering the stakes," according to Darren Rovell of CNBC.com. The "low prize" might have "something to do with the network's partnership with the NCAA and the broadcasting of college ...
Tags: ESPN, State Farm Insurance Cos., Sprint, Basketball, Marketing and Sponsorship
Nike Supporting 51 Teams In Women's Tourney
Fifty-one of the 64 teams in the NCAA women’s basketball tournament sport the Nike swoosh or Jordan Brand logo on their shoes, down slightly from 52 teams in last year’s event, according to THE DAILY's annual breakdown of shoe and apparel brands worn by tournament teams. Eight teams wear adidas s ...
Tags: NCAA, Basketball, Marketing and Sponsorship
Marketplace Roundup
USA TODAY's Bruce Horovitz writes social media is a "slam-dunk marketing strategy" for companies advertising around the NCAA men's basketball tournament. It has "so utterly infiltrated" the tournament that marketers are "knocking their cyberheads together to come up with creative ways to ...
Tiger Makes Media Appearances To Promote Video Game
Tiger Woods is making the media rounds to promote the upcoming March 29 release of EA Sports’ “Tiger Woods PGA Tour 12,” hitting several different outlets today and yesterday. He appeared on Golf Channel’s “Morning Drive” today, where co-host Gary Williams noted the game's addition of Augusta Nation ...
