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Official Olympic Sponsors Monitoring Other Brands Following Changes To Rule 40

Published in SportsBusiness Daily on 06 / 30 / 16

Under Armour's sponsorship strategy around the Rio Games will be the "best case study for the changes" to Rule 40, which "ends a marketing blackout during the games for companies who sponsor athletes rather than the event itself," according to Liana Baker of REUTERS. UA has "backed a fleet of about ...

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NAPA Near Extension With ESPN Deportes' Ramos

ESPN Deportes on-air host Jorge Ramos is working on an extension of his endorsement deal with NAPA Auto Parts, according to his marketing agent, Shine Entertainment Founder & CEO Dario Brignole. Ramos’ original deal with NAPA was signed for '13-14, and the company is looking at an extensio ...

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Corner Kicks

In Toronto, Jane Gerster noted more than a dozen players at the FIFA World Cup will be sporting Puma's new mismatched cleats, which feature "bright pink on their right foot and bright blue on their left." Personal Power Image consultant Christie Ressel said, "It's a fun trend ... for a bolder person ...

Tags: Marketing and Sponsorship, FIFA World Cup

NFL Game Ad Rates Could See Dropoff

Advertisers and networks "have differing opinions over the value of NFL games" for the upcoming season, according to sources cited by Brian Steinberg of VARIETY. Sources insist that the networks' "interest is robust." However, buyers "caution a reduction in overall volume committed by marketers for ...

Tags: Marketing and Sponsorship, NFL

Soccer Jerseys Mostly Sold Without Player Names

American interest in soccer "typically spikes around the quadrennial World Cup, but it hasn't been strong enough for sporting-goods retailers to stock their shelves with jerseys of top players," according to Germano & Beaton of the WALL STREET JOURNAL. Nike said that it "doesn't sell ready-print ...

Tags: Marketing and Sponsorship, FIFA World Cup

Ronaldo Stands To Cash In From World Cup

Portugal MF Cristiano Ronaldo by most accounts already is the top global soccer player in terms of "sheer marketability," but his closest rivals "will be left in the shade" if Ronaldo makes the '14 FIFA World Cup his own, according to Ben Rumsby of the London TELEGRAPH. Ronaldo's rise to the "u ...

Tags: Marketing and Sponsorship, FIFA World Cup

USGA Launches "Play 9" Campaign

On the heels of the organization’s “While We’re Young” pace-of-play initiative launched last year, USGA President Tom O’Toole yesterday announced an American Express-sponsored “Play 9” campaign that encourages golfers to play just nine holes instead of 1 ...

Tags: Marketing and Sponsorship, American Express, USGA

Inside U.S. Open's Luxurious Hospitality Tents

At the U.S. Open’s "exclusive Tufts Village corporate hospitality area, business as usual for companies, their clients and guests includes gourmet golf and championship food," according to a front-page piece by Jeff Mills of the Greensboro NEWS & RECORD. The Tufts Village is "luxurious" an ...

Tags: Marketing and Sponsorship, Golf, USGA

Sharapova To Be Face Of Avon Fragrance

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Tags: Marketing and Sponsorship

Dockers Ad Pokes Fun At Harbaugh's Pants

Sarah Harbaugh, the wife of 49ers coach Jim Harbaugh, in a "funny new ad from Dockers" issues a PSA-style message against "dad pants," according to Eric Edholm of YAHOO SPORTS. Sarah Harbaugh claims the condition "affects countless men in our country." In the past, she has "spoken out again ...

Tags: Marketing and Sponsorship, San Francisco 49ers, NFL

Subway's OT Deal With NBC Paying Off

Subway has a deal with NBC to sponsor the "Subway Overtime Intermission Report" during NHL games, and with two out of the first three games of the Stanley Cup Final going into overtime, the QSR "got high-level product placement across two intermission reports," according to Michael McCarthy of AD AG ...

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