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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Aaron's Will Not Sponsor NASCAR Team In '16

Aaron’s, which has been a longtime team sponsor of Michael Waltrip Racing, will not sponsor a NASCAR team next year, the company confirmed yesterday to THE DAILY . The Atlanta-based rent-to-own retailer’s contract with MWR was up for renewal, but MWR is set to close shop following t ...

Tags: NASCAR, Marketing and Sponsorship

Stephen Curry Extends With Under Armour

Warriors G Stephen Curry has "extended his endorsement deal" with Under Armour through '24, according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. Curry, who originally signed with UA in '13, will remain key as the brand "works to grow its basketball segment" to a $1B business and "grow its in ...

Tags: Marketing and Sponsorship, Under Armour

HSBC Considers Ending WGC Title Sponsorship

The AFP reports HSBC is "considering ending its sponsorship" of the WGC-HSBC Champions in Shanghai, as the contract expires this year. HSBC Global Head of Sponsorship & Events Giles Morgan said that the bank was "currently evaluating its association" with the tournament, one of four WG ...

Tags: Marketing and Sponsorship, Golf

Plus-Size Brands Looking At Amanda Bingson

In N.Y., Lisa Fickenscher reports U.S. hammer thrower Amanda Bingson, since appearing in ESPN The Magazine's body issue, has "been getting a slew of offers from fashion companies asking her to shill for their plus-size brands." Bingson on Monday was flown to N.Y. by plus-size chain Lane Bryant ...

Tags: Marketing and Sponsorship

Marketplace Roundup

BLOOMBERG NEWS' Eben Novy-Williams noted a merger of A-B InBev and SABMiller "would result in the company controlling about half of the industry’s profits, giving it more money and less competition in sponsorship negotiations." That concentrated pricing power "will drive down beer spending, wh ...

Tags: Marketing and Sponsorship

NFL Ads Remain Priciest TV Inventory

The NFL "remains the hottest ticket in town for TV advertisers, as inventory in the sport's coast-to-coast broadcast packages is once again out-pricing just about everything else on the tube," according sources cited by Anthony Crupi of AD AGE. The priciest slice of primetime real estate is "once ag ...

Tags: Marketing and Sponsorship, NFL

DraftKings' Ads Lead To 1 Million Sign-Ups

DraftKings, which last week was the No. 1 advertiser on TV, spending $21.8M on roughly 5,800 ads in the seven days ending Sept. 10, yesterday said that the "furious outlay of cash in September resulted in them signing up more than 1 million new fantasy sport players," according to Claire Atkins ...

Tags: Marketing and Sponsorship

No Advertising On NHL Jerseys Any Time Soon

In officially announcing a new corporate sponsorship yesterday that makes adidas the NHL’s official on-ice uniform provider , Commissioner Gary Bettman "repeatedly insisted ... the league had no interest in selling space on its jerseys to advertisers, contradicting a rumour that has been circ ...

Tags: Marketing and Sponsorship, Adidas, NHL

Gatorade Delves Into VR With Bryce Harper Content

Gatorade today debuted a virtual-reality video featuring Nationals RF Bryce Harper. The VR content, shot in May and further developed over the past several months, shows a vantage point of Harper in the batter's box for an at-bat at Nationals Park. The clip is available on YouTube 360, the digital v ...

Tags: Marketing and Sponsorship, Gatorade

Former UNC Football Player Creates T-Shirt Line

Former Univ. of North Carolina football player Caleb Pressley is "attempting to create awareness by having some fun with college athletes' inability to profit off of their image" by creating a line of T-shirts, according to Andrew Carter of the Raleigh NEWS & OBSERVER. Pressley, working with Bar ...

Tags: Marketing and Sponsorship, NCAA

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