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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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Agent: Eli Could Sign "Major Addition" To Portfolio

NFL Giants QB Eli Manning “certainly is more marketable than ever as a two-time Super Bowl winner," and as his current sponsorship deals expire, he "will be able to command more money to renew,” according to Neil Best of NEWSDAY. IMG’s Alan Zucker, the marketing agent for Manning, ...

Tags: Marketing and Sponsorship, New York Giants

Heluva Good Drops Glen Sponsorship

Snack brand Heluva Good "will not return as a title sponsor of the August NASCAR weekend" at Watkins Glen Int'l, according to Chris Gill of the CORNING LEADER. Sister track Michigan Int'l Speedway, which also "had Heluva Good! title sponsorship for one of its two Sprint Cup Series, received the same ...

Tags: Marketing and Sponsorship, NASCAR

JetBlue Unveils Red Sox-Themed Plane

The Red Sox and JetBlue Friday morning unveiled an Airbus A320 plane decorated with a custom Red Sox-themed paint scheme featuring the team's uniform colors and marks. The plane, modeled after the club's road uniforms, features a gray paint scheme, blue wing tips, and a gray tail with the Red Sox da ...

Tags: Marketing and Sponsorship, Boston Red Sox

Catholic Church Ad Asks Fans To Pray For Habs

The Catholic Archdiocese of Montreal Thursday placed an ad in the city’s French-language newspapers listing the current top teams in the NHL’s Eastern Conference, and at “spot number eight -- the cut-off for the playoffs -- it reads: ‘Let us pray,’” according to A ...

Tags: Marketing and Sponsorship, Montreal Canadiens

Marketplace Roundup

In Detroit, Dave Birkett reports Lions QB Matthew Stafford is "much more in demand" this offseason after his "breakout 5,000-yard season and the Lions' first playoff appearance in 12 years." Stafford spent a few days in Indianapolis last week "conducting radio and TV interviews on behalf of DirecTV, ...

Tags: Marketing and Sponsorship

Giants' Victor Cruz' Marketing Potential On The Rise

The "sky is the limit" in terms of NFL Giants WR Victor Cruz' marketing potential, and the fact that he is an "important member of a world championship team makes his story even more compelling," according to Matthew Weinberger of FORBES. Cruz, who went undrafted out of the Univ. of Massachuset ...

Tags: New York Giants, IMG, Marketing and Sponsorship

Nike Insists Contract With GB Olympians Binding

Nike has insisted its contracts with top prospective British Olympians are legally binding, "putting the athletes in a quandary about signing the Olympic team members agreement," according to Jacquelin Magnay of the London TELEGRAPH. The agreement, which is a contract with the BOA, "must be signed b ...

Tags: Marketing and Sponsorship, Nike, Adidas

Judge Rules Against Athletes In NCAA Image Case

U.S. Magistrate Judge Nathanael Cousins in S.F. Tuesday “blocked an attempt by former NCAA athletes including Bill Russell, Ed O'Bannon, and Oscar Robertson to obtain ‘highly sensitive’ TV sports contracts and other documents pertaining to an ongoing class action lawsuit that ...

Tags: NCAA, Marketing and Sponsorship

Wheels & Deals

Subway announced that it has extended its deal with Roush Fenway Racing and NASCAR driver Carl Edwards. The QSR will expand its primary sponsorship of the Sprint Cup Series No. 99 Ford from three races in '11 to six races in '12, starting with the March 4 Subway Fresh Fit 500 in Phoenix. The multiye ...

Tags: Subway, Marketing and Sponsorship

Names & Faces

In Cincinnati, David Holthaus reports Gold Medal-winning U.S. swimmer Michael Phelps appeared in N.Y. yesterday to launch an ad campaign for Procter & Gamble's Head & Shoulders shampoo. P&G said yesterday that TV spots for the shampoo featuring Phelps will "begin at month’s end, pa ...

Tags: Marketing and Sponsorship

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