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NFL To Let Cardinals Fans Preview Super Bowl XLIX Stadium App

Published in SportsBusiness Daily on 12 / 21 / 14

The NFL at today’s Seahawks-Cardinals game will allow fans to preview the Super Bowl Stadium App in advance of the Feb. 1 game at Univ. of Phoenix Stadium. The mobile app, which is available for both iOS and Android devices, allows users to access three types of video content – in-game h...

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10/22/12
Marketplace Roundup

In Ireland, Brian Keogh reported speculation has grown that golfer Rory McIlroy "could be in line to sign a massive deal with Nike when his current contract with Titleist/Footjoy expires at the end of the year." The deal "could be worth" up to $250M over 10 years. Tiger Woods remains the "undisputed ...

Tags: Marketing and Sponsorship

10/19/12
Go Daddy: Deal With Danica "Valued Asset"

Go Daddy on Thursday said that NASCAR driver Danica Patrick “remains a ‘valued asset’ and is far from being in limbo” as a company endorser, according to Brant James of ESPNW. Go Daddy CMO Barb Rechterman said that Patrick “still has a strong relationship and a future ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

10/19/12
Cycling Sponsor Rabobank Leaving Sport

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Tags: Marketing and Sponsorship

10/19/12
Aerosmith, Kravitz Join Pepsi Campaign

Pepsi on Friday unveiled two more musical acts as part of its campaign to have rock stars write anthems for seven NFL teams. Aerosmith has released an anthem titled “Legendary Child -- Patriots Anthem” for the Patriots, and Lenny Kravitz is releasing “Like A Jet” for the Jets ...

Tags: Marketing and Sponsorship, PepsiCo

10/19/12
Colts Putting ChuckStrong Bracelets On Sale

The Colts on Friday will begin selling $2 orange ChuckStrong bracelets "through Colts Pro Shops at Circle Centre Mall and Lucas Oil Stadium" to raise money for leukemia research, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The team began the ChuckStrong initiative after ...

Tags: Marketing and Sponsorship, Indianapolis Colts

10/18/12
A-B, Trek, Other Sponsors Drop Armstrong

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Tags: Marketing and Sponsorship

10/18/12
Ending Armstrong Deal Big Move For Nike

The move by Nike to drop its sponsorship of cyclist Lance Armstrong is a "defining moment in the Armstrong saga, as the corporation has a history of sticking with its athletes," according to William Fotheringham of the GUARDIAN. The company notably stuck with Tiger Woods "during his marital troubles ...

Tags: Marketing and Sponsorship, Nike

10/18/12
Bauer To Bid For NHL Jerseys In '16

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Tags: Marketing and Sponsorship, NHL, Reebok, Bauer Inc.

10/18/12
Danica's Future With Go Daddy's Uncertain

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Tags: Marketing and Sponsorship, NASCAR

10/18/12
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Tags: Marketing and Sponsorship, MLB

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