Featured Story

Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

Read More

Tags: Marketing and Sponsorship, Los Angeles Lakers

More Stories

07/22/15
American Century Stays With Celebrity Golf Event

American Century Investments has agreed to a seven-year extension through '22 of its deal to title sponsor the American Century Championship celebrity golf tournament. The event, which is owned and operated by NBC Sports, will continue to take place at Nevada's Edgewood Tahoe Golf Course. American C ...

Tags: Marketing and Sponsorship

07/22/15
Marketplace Roundup

CLC announced a five-year extension of its global partnership with Oklahoma State to continue managing the school’s trademark licensing program. CLC began partnering with OSU in '82 ( CLC ). ARMOUR AND A LEG : Under Armour yesterday announced that it "is partnering with USA Boxing to outfi ...

Tags: Marketing and Sponsorship

07/21/15
NetJets Prominent During British Open Playoff

Yesterday's three-man British Open playoff was a "win-win-win for NetJets," as Zach Johnson, Louis Oosthuizen and Marc Leishman all have "sponsorship agreements with the luxury aviation unit" of Berkshire Hathaway, according to Eben Novy-Williams of BLOOMBERG NEWS. The three players all wore shirts ...

Tags: Marketing and Sponsorship

07/21/15
Alex Morgan To Grace Cover Of EA's "FIFA"

EA Sports yesterday announced that USWNT F Alex Morgan and Canada women's soccer team F Christine Sinclair will be the first women to appear on the cover of the "FIFA" video game franchise. Morgan will share the cover with Barcelona F Lionel Messi in the U.S. version of the game, and Sinclair will ...

Tags: Marketing and Sponsorship, EA Sports, FIFA

07/21/15
Univ. Of Hawaii, UA Nearing Apparel Deal

After a seven-year association with Under Armour in football, the Univ. of Hawaii is “moving toward outfitting its entire athletic program in the trademark of the sports apparel manufacturer with what would be the school’s first all-sports agreement,” according to Ferd Lewis of the ...

Tags: Marketing and Sponsorship, Under Armour

07/21/15
Dick's To Launch Women's Boutiques

Dick's Sporting Goods is "looking to broaden its appeal to women as it opens a concept store targeting a hot fashion trend in athletic apparel, a move that highlights the company's larger push to grow revenue outside of its core business," according to Chris Fleisher of the PITTSBURGH TRIBUNE- ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

07/21/15
Marketplace Roundup

In Seattle, Nick Eaton noted Boeing on Sunday rolled another Seahawks-themed 747-8 freighter "out of the paint hangar at Everett’s Paine Field." The new plane’s paint job is "similar to the last, with just a few changes." The "biggest difference" is a new tagline -- “In it to win i ...

Tags: Marketing and Sponsorship

07/20/15
Dunne Gives UA Bonus Exposure At British Open

Under Armour’s golf brand "got another big boost" at the British Open, as amateur Paul Dunne "wore a gray Under Armour cap and blue Under Armour pullover" as he claimed a share of the lead during the third round yesterday, according to Jeff Barker of the Baltimore SUN. Dunne, who at presstime ...

Tags: Marketing and Sponsorship, Under Armour

07/20/15
New Details Emerge On DraftKings' ESPN Deal

DraftKings is committing a "little more than" $250M in ad spend to ESPN "over the next two years, with an option for a third year," according to sources cited by Kurt Wagner of RE/CODE. That deal has already started, but beginning in '16, it will "be exclusive meaning FanDuel won’t be ab ...

Tags: Marketing and Sponsorship, ESPN

07/20/15
Emirates To Replace Corona As ATP Sponsor

Emirates Airline is "replacing Corona as the ATP’s lead sponsor" effective at the start of '16, with a deal believed to be worth at least $10M annually "for at least three years," according to sources cited by Daniel Kaplan of SPORTSBUSINESS JOURNAL. The deal will "place the airline’s lo ...

Tags: Marketing and Sponsorship, ATP, Emirates, Corona

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug