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Experts Don't See Tom Brady's Marketability Taking A Hit In Wake Of NFL's Ruling

Published in SportsBusiness Daily on 07 / 29 / 15

Patriots QB Tom Brady "may be sent to the sidelines for a while" with his four-game Deflategate suspension , but marketing experts believe he "is far from permanently sacked when it comes to endorsement deals," according to David Gianatasio of ADWEEK. DBMediaStrategies President Doug Bailey: "There...

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Tags: New England Patriots, Marketing and Sponsorship, NFL

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NASCAR Partners With Power Company

NASCAR yesterday announced a multiyear sponsorship agreement with power management company Eaton, making it the "Official EV Charging Solution Provider of NASCAR." The agreement includes the installation of 20 Eaton Level 2 electric vehicle charging stations at NASCAR's offices in Daytona Beach, Ch ...

Tags: Marketing and Sponsorship, NASCAR

Manchester United Inks Thai Telecom Deal

EPL club Manchester United announced "a three-year sponsorship deal" with Thailand-based telecom firm True Corp., which will see the company's TrueMoveH "become the club's official mobile partner for Thailand," according to Adam Jupp of the MANCHESTER EVENING NEWS. TrueVisions, the group’ ...

Tags: Marketing and Sponsorship, English Premier League, Manchester United

Jared Allen, PBR Partner For Wounded Warriors

Vikings DE Jared Allen and the Professional Bull Riders yesterday announced a partnership to benefit Jared Allen's Homes for Wounded Warriors (H4WW), the charity he established in '09 to provide new handicap-accessible homes and remodels to wounded veterans who served in either Iraq or Afghanistan. ...

Tags: Marketing and Sponsorship, Minnesota Vikings, PBR

Balls & Strikes

New Balance yesterday announced the signing of Cardinals C Yadier Molina and Dodgers P Josh Beckett, as well as the re-signing of Angels DH Mark Trumbo and Blue Jays P R.A. Dickey to multiyear endorsement contracts. New Balance will be the players' official on-field footwear and off-field athletic f ...

Tags: Marketing and Sponsorship, MLB

Marketplace Roundup

In Lawrence, Matt Tait notes the Univ. of Kansas yesterday unveiled new football helmets which "feature five colors and two styles of Jayhawks." The addition of the helmets, for which "fans and players alike have been clamoring for years, gives KU as many as 20 potential uniform options on game days ...

Tags: Marketing and Sponsorship

NFL Will Not Promote Obamacare

NFL VP/Communications Brian McCarthy on Friday in an e-mail wrote that the league "has 'no plans' to work with the Obama administration in educating the public about the president's controversial health care reform," commonly referred to as Obamacare, according to Ashley Killough of CNN.com. McCarth ...

Tags: NFL, Marketing and Sponsorship

EA Sports Inks ManU's Hernandez

EA Sports on Friday announced that it has signed EPL club Manchester United F Javier "Chicharito" Hernandez to a multiyear endorsement deal that will see him make his debut on the cover of "FIFA 14" in Mexico, and on one of two covers in the U.S. Hernandez will appear wearing the Mexican national te ...

Tags: EA Sports, Marketing and Sponsorship

Golfers Up Their Fashion Game

In a “crowded and competitive marketplace, on-course fashion decisions are more carefully orchestrated than ever before” for pro golfers as companies that “supply the clothes tell the pros not just what to wear but when to wear it,” according to Chelsea Janes of the WASHINGTO ...

Tags: Marketing and Sponsorship, Golf, TaylorMade Golf

Marketplace Roundup

Appalachian State Univ. on Thursday unveiled new Nike football uniforms that feature five combinations: black jerseys/black pants; white jerseys/white pants; black jerseys/white pants; white jerseys/black pants; and an alternate grey jersey with black pants. The grey alternate jerseys will be auctio ...

Tags: Marketing and Sponsorship, NCAA

Nike Spot Stars Durant In Pick-Up Game Draft

The newest Nike commercial features Thunder F Kevin Durant as the “No. 1 pick of the Seat Pleasant 2:35 p.m. draft” after he is in a “hot, sweaty gym in Maryland, waiting to be drafted for a five-on-five pick-up game,” according to Dan Carson of BLEACHER REPORT. The ad fe ...

Tags: Marketing and Sponsorship, Nike, Oklahoma City Thunder

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