Featured Story

Adidas Officially Surpasses Jordan Brand In Terms Of Sneaker Market Share In The U.S.

Published in SportsBusiness Daily on 09 / 19 / 17

Adidas has "surpassed Jordan Brand" in the U.S. and now owns 13% of the domestic sneaker market, according to data from NDP Group cited by Jake Woolf of GQ. Adidas' 13% figure is "more than double what it had a year ago," and 1.7% higher than what was reported in June. Nike still holds the No. ...

Read More

Tags: Marketing and Sponsorship, Adidas, Nike

More Stories

NetJets Prominent During British Open Playoff

Yesterday's three-man British Open playoff was a "win-win-win for NetJets," as Zach Johnson, Louis Oosthuizen and Marc Leishman all have "sponsorship agreements with the luxury aviation unit" of Berkshire Hathaway, according to Eben Novy-Williams of BLOOMBERG NEWS. The three players all wore shirts ...

Tags: Marketing and Sponsorship

Alex Morgan To Grace Cover Of EA's "FIFA"

EA Sports yesterday announced that USWNT F Alex Morgan and Canada women's soccer team F Christine Sinclair will be the first women to appear on the cover of the "FIFA" video game franchise. Morgan will share the cover with Barcelona F Lionel Messi in the U.S. version of the game, and Sinclair will ...

Tags: Marketing and Sponsorship, EA Sports, FIFA

Univ. Of Hawaii, UA Nearing Apparel Deal

After a seven-year association with Under Armour in football, the Univ. of Hawaii is “moving toward outfitting its entire athletic program in the trademark of the sports apparel manufacturer with what would be the school’s first all-sports agreement,” according to Ferd Lewis of the ...

Tags: Marketing and Sponsorship, Under Armour

Dick's To Launch Women's Boutiques

Dick's Sporting Goods is "looking to broaden its appeal to women as it opens a concept store targeting a hot fashion trend in athletic apparel, a move that highlights the company's larger push to grow revenue outside of its core business," according to Chris Fleisher of the PITTSBURGH TRIBUNE- ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

Marketplace Roundup

In Seattle, Nick Eaton noted Boeing on Sunday rolled another Seahawks-themed 747-8 freighter "out of the paint hangar at Everett’s Paine Field." The new plane’s paint job is "similar to the last, with just a few changes." The "biggest difference" is a new tagline -- “In it to win i ...

Tags: Marketing and Sponsorship

Dunne Gives UA Bonus Exposure At British Open

Under Armour’s golf brand "got another big boost" at the British Open, as amateur Paul Dunne "wore a gray Under Armour cap and blue Under Armour pullover" as he claimed a share of the lead during the third round yesterday, according to Jeff Barker of the Baltimore SUN. Dunne, who at presstime ...

Tags: Marketing and Sponsorship, Under Armour

New Details Emerge On DraftKings' ESPN Deal

DraftKings is committing a "little more than" $250M in ad spend to ESPN "over the next two years, with an option for a third year," according to sources cited by Kurt Wagner of RE/CODE. That deal has already started, but beginning in '16, it will "be exclusive meaning FanDuel won’t be ab ...

Tags: Marketing and Sponsorship, ESPN

Emirates To Replace Corona As ATP Sponsor

Emirates Airline is "replacing Corona as the ATP’s lead sponsor" effective at the start of '16, with a deal believed to be worth at least $10M annually "for at least three years," according to sources cited by Daniel Kaplan of SPORTSBUSINESS JOURNAL. The deal will "place the airline’s lo ...

Tags: Marketing and Sponsorship, ATP, Emirates, Corona

Adidas Unveils Univ. Of Miami Uniforms

The Univ. of Miami and adidas on Saturday night unveiled new football uniforms that "appear to keep the tradition of 'the U' intact while staying fresh and fashion-forward for the young at heart," according to Susan Miller Degnan of the MIAMI HERALD. adidas unveiled the green, orange and white jerse ...

Tags: Marketing and Sponsorship, Adidas, ACC

Michigan State Well Behind Michigan's Nike Deal

Despite its success in football and basketball, Michigan State is "not reaping the benefits in its most recent apparel deal with Nike," particularly relative to the Univ. of Michigan, according to Rod Beard of the DETROIT NEWS. MSU last year extended their agreement with Nike for 10 years and $34M - ...

Tags: Big Ten, Nike, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug