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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

Published in SportsBusiness Daily on

ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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09/25/12
Marketplace Roundup

Furniture Row Racing has hired NASCAR driver Kurt Busch to drive the team's No. 78 Chevy for the '13 Sprint Cup Series. Busch, who has been with Phoenix Racing since the beginning of the '12 season, will replace Regan Smith ( Furniture Row Racing ). SPEEDTV.com's Tom Jensen wrote, "It has been ...

Tags: Marketing and Sponsorship

09/24/12
ISC Tracks Extend Deal With Gatorade

Gatorade “dropped its title sponsorship” of the annual Daytona 500 qualifying races earlier this year, “but the PepsiCo brand plans to extend its sponsorship of NASCAR’s victory lane at 12 racetracks,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal with I ...

Tags: Marketing and Sponsorship, International Speedway Corp., PepsiCo

09/24/12
Dolphins Players Losing Out On Marketing Deals

The Dolphins are no longer the “500-pound gorilla on the South Florida sports landscape,” and players’ “supplemental income, earned from appearances and advertisements, has seen collateral damage,” according to Adam Beasley of the MIAMI HERALD. Dolphins RB Reggie Bush & ...

Tags: Miami Dolphins, Marketing and Sponsorship

09/21/12
Gordon To Sport "TMNT" Paint Scheme

NASCAR driver Jeff Gordon will sport a Teenage Mutant Ninja Turtles paint scheme on the No. 24 Sprint Cup Series car during the Oct. 13 Bank of America 500 at Charlotte Motor Speedway as part of a "partnership between Gordon, AARP, AARP Foundation and Nickelodeon's Helping and Leading Others program ...

Tags: Marketing and Sponsorship

09/21/12
Nike Plans To Repurchase $8B In Stock

Nike CFO Don Blair said that the company has the “flexibility to split its stock price,” with a plan to “repurchase $8 billion of its stock over the next four years,” according to Allan Brettman of the Portland OREGONIAN. Blair said that Nike “periodically splits its sh ...

Tags: Marketing and Sponsorship, Nike

09/20/12
BodyArmor Adds Mike Trout As Endorser

Angels CF Mike Trout has "signed his first big national endorsement deal" with BodyArmor Superdrink, according to Darren Rovell of ESPN.com. Sources said that Trout will be paid and "also will receive a small equity stake in the upstart company, which is projected to hit $10 million in sales in its ...

Tags: Marketing and Sponsorship, Los Angeles Angels

09/20/12
TicketCity Bowl To Get New Title Sponsor

TicketCity is “no longer the title sponsor” of the bowl game played at the Cotton Bowl, according to Robert Wilonsky of the DALLAS MORNING NEWS. A release states that the game, which has been played twice, has “a new owner, and the new owner has other plans.” ...

Tags: Marketing and Sponsorship

09/20/12
Russell Wilson In New Levi's TV Spot

Seahawks rookie QB Russell Wilson is appearing in a new Levi's TV ad entitled "Go Forth," in which he "talks about his life and journey," according to Nick Eaton of SEATTLEPI.com. Wilson "shares about the perseverance, perspective and purpose he learned from his father," who died the night ...

Tags: Marketing and Sponsorship, NFL, Levi Strauss, Seattle Seahawks

09/20/12
Marketplace Roundup

The AFP reported Ligue 1 soccer club Paris Saint-Germain is "about to find a solution" to put itself within the new UEFA Financial Fair Play rules thanks to a US$130M annual sponsorship deal. The "enormous contract" is in advanced stages of discussion with an unknown Qatari bank, and "would most lik ...

Tags: Marketing and Sponsorship

09/19/12
Doritos Expands Crash The Super Bowl Promo

Doritos today will announce "plans to seriously boost the booty in its seventh annual Crash the Super Bowl contest," as the brand will "link up with one of Hollywood's most successful directors, Michael Bay," according to Bruce Horovitz of USA TODAY. The consumer who "creates the top-ranked Doritos ...

Tags: Marketing and Sponsorship, NFL

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