WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case Octopus Pants Cause Stir At U.S. Open NBC Sports Concludes Successful Upfront Season Mets Decide Against Dating Website Pitch
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WTA Launches Global "40 Love" Global Ad Campaign Via Print, TV, Digital06 / 18 / 13The WTA today fully launched its global "40 Love" ad campaign that celebrates the organization's 40th anniversary and includes print, TV and digital elements. The print element, under the tagline "Forty Years of Breaking Barriers. Thank you for inspiring us," pairs images of five current women's ten... Tags: Marketing and Sponsorship, WTA |
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CFL Tiger-Cats Sponsor UFC Fighter For Toronto Bout
UFC fighter Mark Hominick yesterday announced a sponsorship deal with the CFL Hamilton Tiger-Cats for his fight against Jose Aldo at UFC 129 on April 30 at Rogers Centre in Toronto, according to Darren Yourk of the GLOBE & MAIL. The Ontario native will "risk a bit of his home field advantage by ...
Tags: UFC, CFL, Mixed Martial Arts, Marketing and Sponsorship
Poynter Critical Of ESPN Endorsement Policy
In the latest entry for ESPN as part of the Poynter Review Project, Poynter Institute Ethics Group Leader Kelly McBride wrote ESPN's new endorsement policy for its commentators is an "important step forward and will go a long way toward bolstering the network's image as an organization concerned w ...
Tags: ESPN, Marketing and Sponsorship
Marketplace Roundup
SCENEDAILY.com's Bob Pockrass reported Canadian businessman Steve Meehan "has purchased the assets from Baker Curb Racing and formed Go Canada Racing, which he hopes will become a vehicle for Canadian racers to break into the upper echelons of NASCAR." J.R. Fitzpatrick, "second in the NASCAR Canadia ...
Subway Inks Deal With Mark Ingram
Former Univ. of Alabama RB Mark Ingram will be a spokesperson for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram, a Heisman Trophy winner and member of the Crimson Tide’s ‘10 national championship team, will make appearances, blog and do a PR tour for the QSR in N.Y. ...
Tags: Subway, Marketing and Sponsorship
Farmers Insurance Signs Deal With Hendrick
Farmers Insurance has signed a five-race primary sponsorship for Hendrick Motorsports' No. 5 Chevrolet driven by Mark Martin. The deal makes Farmers an associate sponsor of Martin's car for the remainder of the season. The deal continues Farmers' recent push into sports by adding NASCAR to a portfol ...
Tags: Marketing and Sponsorship, NASCAR
Texas Open Hopeful Valero Will Extend Deal
Valero Texas Open officials have "started looking ahead to pressing questions" surrounding the PGA Tour event, including negotiations with the title sponsor, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. Following the conclusion of this year's tournament last Sunday, Valero Texas ...
Tags: Marketing and Sponsorship, PGA Tour, Golf
IOC's Heiberg Talks TOP Program
Heiberg discusses future of Olympic sponsorship in Q&A IOC Marketing Commission Chair Gerhard Heiberg said that the “value of the five rings is at an all-time high despite an economic downturn that left the market for new Olympic partnerships ‘completely dry’ in recent year ...
Tags: IOC, Marketing and Sponsorship
Wimbledon Boss Criticizes U.K. Endorsement Tax
All England Lawn Tennis & Croquet Club CEO Ian Ritchie believes that “several of the world's top tennis players are likely to avoid leading tournaments in Britain because of the UK government's policy of taxing their endorsement income,” according to Mitch Phillips of REUTERS. U.K. government ru ...
Marketplace Roundup
Hublot yesterday announced a multiyear partnership with the Heat, the Switzerland-based watchmaker's first team sponsorship in the U.S. A major component of the deal will see Hublot serve as the presenting sponsor for the premium entrances at AmericanAirlines Arena for Gate 4. The partnership, also ...
Mark Ingram To Be On "NCAA Football 12" Cover
Former Univ. of Alabama RB Mark Ingram will be featured on the cover of EA Sports' "NCAA Football 12." Ingram won a fan vote, and the cover was unveiled on ESPN2's "First Take" this morning. ESPN's Ducis Rodgers said Ingram "outlasted some pretty good competition," including former Auburn Univ. DT N ...
