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Published in SportsBusiness Daily on 09 / 30 / 14

CBS' Tony Gonzalez will appear on the net's "NCIS" at 8:00pm ET.

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07/19/12
Lin Could Follow Yao's Marketing Path

Former Rockets C Yao Ming retired last July, but “there no doubt remain millions of residual Rockets fans from Beijing to Guangzhou, making it easier” for Rockets Owner Les Alexander to sign off on a three-year, $25M contract for G Jeremy Lin that “many, even hopeful Houstonians, s ...

Tags: Houston Rockets, New York Knicks, Marketing and Sponsorship

07/19/12
House Rejects Bill To End Military's Sports Spend

The U.S. House yesterday voted 216-202 "to continue allowing military sponsorships of NASCAR teams,” according to Bob Pockrass of SPORTING NEWS. Republicans voted against the amendment (in favor of sports sponsorships) "by a 156-81 margin Wednesday night, while Democrats voted for the amendmen ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

07/19/12
Nationwide Campaign Features Earnhardt, Patrick

Nationwide Insurance has turned to NASCAR drivers Dale Earnhardt Jr. and Danica Patrick for a new ad campaign “which kicks off during the opening ceremony” of the London Games, according to Nate Ryan of USA TODAY. Nationwide’s new campaign is a “less irreverent series of comm ...

Tags: Marketing and Sponsorship, NASCAR, Nationwide Insurance

07/19/12
NASCAR Names Ogilvy & Mather Agency Of Record

NASCAR today named Ogilvy & Mather its agency of record, choosing it over Leo Burnett and McCann Erickson in a four-month process to identify a new creative agency for the sport. Ogilvy & Mather replaces Jump Company, which handled the sport’s creative for the last 10 years. The agency ...

Tags: Marketing and Sponsorship, NASCAR

07/19/12
Tiger's Marketability On The Rise?

Tiger Woods' marketing appeal "means something different in 2012 than it did in 2011 and certainly different from 2010,” and “quietly, almost imperceptibly, his brand has recovered,” according to Eric Adelson of YAHOO SPORTS. The phrase, "Go on, be a Tiger" was Accenture's marketin ...

Tags: Marketing and Sponsorship, Golf

07/19/12
Adidas Plans To Open 600 Stores In China

adidas Group China is “continuing its aggressive push into Chinese lower-tier cities with the planned opening of up to 600 stores,” according to Li Woke of CHINA DAILY. adidas Group China Managing Dir Colin Currie said, "We plan to open 500 to 600 stores in lower-tier cities by the end o ...

Tags: Marketing and Sponsorship, Adidas

07/19/12
MLS To Use Adidas' Elite System In '13

adidas and MLS announced that the league will integrate the adidas miCoach Elite System league-wide in the '13 season. The announcement, made at a press conference this morning in N.Y., comes ahead of the '12 AT&T MLS All-Star Game next Wednesday at PPL Park, which is set to be the world’s ...

Tags: Marketing and Sponsorship, MLS

07/19/12
Marketplace Roundup

In DC, Dan Steinberg noted on the heels of the debut of his adidas commercial , Redskins QB Robert Griffin III appears in "another new spot," this one for Gatorade. Steinberg: "It seems pretty clear that this kid is now D.C.’s most marketable athlete, before he’s played a single down of ...

Tags: Marketing and Sponsorship

07/18/12
Packers Renew MillerCoors Sponsorship

The Packers "renewed their marketing agreement with MillerCoors, their largest sponsor and largest shareholder," according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. The team and the brewer "announced the 10-year extension Tuesday in the Lambeau Field Atrium , which was adorned with Miller Li ...

Tags: Marketing and Sponsorship, NFL, Green Bay Packers, MillerCoors

07/18/12
Red Sox Merchandise Sales See Single-Digit Decline

The Red Sox enter play today in 4th place in the AL East with a 46-45 record, and the team's performance is "undermining sales of team merchandise, especially the jerseys of popular players," according to Dan Adams of the BOSTON GLOBE. MLB merchandise licensee Majestic Athletic s ...

Tags: Boston Red Sox, Marketing and Sponsorship

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