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Chevrolet Becomes Latest Founding Partner Of Daytona Rising, Gets "Injector" Entrance

Published in SportsBusiness Daily on 07 / 01 / 15

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita...

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Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

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NBA Marketing Notes

FORBES' Alicia Jessop noted NBA fans during the Finals will see the "implementation of innovative marketing strategies," including the league partnering with four movie studios -- Warner Bros., Universal, Sony and Disney -- to create "co-promotional spots advertising each respective studio’s s ...

Tags: NBA, Marketing and Sponsorship

Axalta, Jeff Gordon Agree On Extension

Axalta Coatings Systems, formerly DuPont Performance Coatings, today announced a three-year contract extension to sponsor NASCAR driver Jeff Gordon's No. 24 Sprint Cup Chevy through '16. Axalta will serve as the primary sponsor for the car for 10 races each of the next three years and will continue ...

Tags: Marketing and Sponsorship, NASCAR

Sunoco, "Turbo" To Sponsor Kanaan

IndyCar driver Tony Kanaan and his KV Racing team yesterday "announced a four-race partnership with Sunoco," eliminating the possibility that the Indianapolis 500 winner "would have missed a race" due to sponsorship concerns, according to Matt Weaver of SB NATION. The Sunoco sponsorship covers ...

Tags: Marketing and Sponsorship, IndyCar

UA Projects $4B Revenue By '16

Under Armour Founder, President & CEO Kevin Plank and other company execs yesterday during the company's Investor Day "detailed a three-year plan" to reach $4B in revenue by '16, representing "nearly double what the company expects to take in this year," according to Chris Korman of the Baltimor ...

Tags: Under Armour, Marketing and Sponsorship

Oregon Sets Licensee Royalties Minimum

New Univ. of Oregon licensees starting next summer "must guarantee the university at least $500,000 a year in royalties, which would mean a minimum" of $5M in wholesale sales to retailers, according to Allan Brettman of the Portland OREGONIAN. That is an "unattainable target for all except the large ...

Tags: Marketing and Sponsorship

Stern's Signature To Stay On NBA Game Balls

Spalding said that its official NBA game balls will continue to "carry the former boss' name" for the remainder of next season after Commissioner David Stern retires on Feb. 1, 2014, according to Scott Soshnick of BLOOMBERG NEWS. Spalding said that game balls featuring the signature of NBA Deputy&nb ...

Tags: Marketing and Sponsorship, Spalding, NBA

LJ: "Grandmama" Wasn't Converse's Initial Pitch

Former NBAer Larry Johnson was part of Converse's memorable "Grandmama" ad campaign in the early '90s, but he recently said that was not the initial commercial pitch made to him by the shoe company. Johnson appeared on MSG Network's "Four Courses with J.B. Smoove" and said the only reason he sig ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In L.A., Chris Erskine reports Angels LF Mike Trout yesterday at Angel Stadium was "making his first solo commercial, a follow-up" to the Super Bowl ad he appeared in for Subway. The new spot "has to do with Trout ordering his favorite sandwich in a rather novel way." Subway Dir of Sports Marketing, ...

Tags: Marketing and Sponsorship

Freescale Now Sponsor Of Austin Marathon

Austin Marathon and Half Marathon officials yesterday unveiled local chipmaker Freescale “as the new sponsor” of the event, according to Pam LeBlanc of the AUSTIN AMERICAN-STATESMAN. The event “now becomes the Austin Marathon and Half Marathon presented by Freescale.&rdqu ...

Tags: Marketing and Sponsorship

Cosmos Officially Unveil Emirates Deal

The NASL N.Y. Cosmos yesterday officially announced a deal with Emirates airline to become the club's jersey sponsor. The Fly Emirates logo will appear on the team's jersey fronts beginning with the '13 fall season, debuting in an Aug. 3 game against the Fort Lauderdale Strikers. Emirates will recei ...

Tags: Soccer, Marketing and Sponsorship

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