Featured Story

McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

Read More

Tags: Marketing and Sponsorship

More Stories

Under Armour Wins Big With Spieth

Under Armour during The Masters received an "eye-popping" $33.6M in broadcast exposure on ESPN and CBS thanks to Jordan Spieth's "dominating victory," according to a Detroit-based sports sponsorship analytics expert cited by Ryan Sharrow of the BALTIMORE BUSINESS JOURNAL. Former Front Row Marketing ...

Tags: Marketing and Sponsorship, Golf, Under Armour

Whalers Merch Still Drawing Interest 18 Years Later

Eighteen years after departing Hartford for North Carolina, Whalers merchandise, "including hats, sweatshirts and jerseys, still has a cult following not only among fans in Connecticut but around the country," according to Debra Rughoo of the HARTFORD BUSINESS JOURNAL. adidas GTM Dir of NHL Licensed ...

Tags: Marketing and Sponsorship, NHL

MLBers Using Unapproved Cap Inserts

A group of six MLB pitchers have "used a Kevlar padding insert in caps this season or in spring training" that the league "has not approved," according to William Weinbaum of ESPN.com. Unequal Technologies CEO Rob Vito said that White Sox P Hector Noesi and Yankees P Esmil Rogers "have worn the comp ...

Tags: Marketing and Sponsorship, MLB

Spieth To See Influx Of Endorsement Offers

Golfer Jordan Spieth following his record-setting win at The Masters in all likelihood "will see his off-course income more than triple" to at least $25M annually, according to experts cited by Ron Sirak of GOLF DIGEST. His "spike in earnings power, plus his on-course winnings, will likely prop ...

Tags: PGA Tour, Marketing and Sponsorship, Under Armour

PepsiCo Swoops In For Five-Year NBA Deal

PepsiCo "has signed a five-year NBA deal, making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The deal "includes Pepsi’s extensive portfolio of salty snacks, like ...

Tags: Marketing and Sponsorship, PepsiCo, NBA

MLS Signs Multiyear Deal With Coca-Cola

MLS and the U.S. Soccer Federation have agreed to a multiyear deal with Coca-Cola valued in the high-seven to low-eight figures annually, according to an industry source. This is the first change MLS has had in the soft drink category in its history. Pepsi had held those rights since the league ...

Tags: Marketing and Sponsorship, MLS, Coca-Cola

J.J. Watt Signs Endorsement Deal With Reebok

Texans DE J.J. Watt this morning announced he has "signed a deal with Reebok to make his on-field shoe" and to "outfit him during his intense training and workout regime," according to Darren Rovell of ESPN.com. Watt's shoes will "go unbranded during games," as Reebok parent company adidas alon ...

Tags: Marketing and Sponsorship, Reebok

National Car Rental Signs Deal With MLB Cardinals

Missouri-based National Car Rental today announced a five-year deal with the MLB Cardinals to become the team’s official car rental partner. Signage featuring National’s logo will be prominently displayed on the right-centerfield wall and on the scoreboard at Busch Stadium beginning with ...

Tags: Marketing and Sponsorship, St. Louis Cardinals, National Car Rental

FanVision Extends NASCAR Sponsorship

FanVision, maker of an in-venue entertainment device that splices in audio, video and stats from an event onto one hand-held screen, has extended its deal with NASCAR for four years. The company, which first signed on with the sanctioning body in ’12, will continue to provide its devices for a ...

Tags: Marketing and Sponsorship, NASCAR

Masters Merch Sells Well At Augusta

Last week's chase for apparel, golf accessories and trinkets around The Masters, "which can be bought only on the grounds of Augusta National Golf Club, was the obsessive fixation" of  spectators 13 hours a day for an entire week," according to Bill Pennington of the N.Y. TIMES. The demand ...

Tags: Marketing and Sponsorship, Golf

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug