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Published in SportsBusiness Daily on 11 / 25 / 14

Mavericks Owner Mark Cuban will appear in a one-on-one interview on HBO's "Real Sports" at 9:00pm ET.

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10/02/12
Quicken Loans Doubles Deal With Newman

Quicken Loans today announced it will expand its sponsorship of Stewart-Haas Racing’s No. 39 Sprint Cup car driven by Ryan Newman. The Michigan-based mortgage lender signed a new deal that will see it double the number of primary Sprint Cup races it sponsors in '13 from nine to 18. Industry so ...

Tags: Marketing and Sponsorship, Quicken Loans

10/02/12
Derek Jeter Tops MLB Jersey Sales List

Yankees SS Derek Jeter tops the list of MLB’s most-popular jerseys based on sales of Majestic jerseys since the ’12 All-Star break. Six players made the top 10 after not appearing in the top 20 on the ’11 calendar-year list released in March of this year. The chart below lists the ...

Tags: Marketing and Sponsorship, MLB

10/02/12
FIFA Goes Retro To Promote World Cup

FIFA will “use retro sponsors’ ads for the first time in a campaign to promote the 2014 World Cup,” according to Joseph & Bacon of MARKETING WEEK. FIFA will use “posters, logos and adverts from past World Cups to promote tickets and merchandise for the next World Cup in B ...

Tags: Marketing and Sponsorship, FIFA World Cup

10/02/12
NFL Names & Faces

Saints QB Drew Brees has signed a deal to become an endorser and investor in Swink.TV, a California-based online startup enabling sharing and tagging of high school athletic video. Users upload game video to Swink.TV, which encodes, edits and tags the material for social media sharing and searching ...

Tags: Marketing and Sponsorship

10/01/12
Alternate Jerseys A Boon For Nebraska

The Univ. of Nebraska football team played Saturday's game against Wisconsin wearing a one-time alternate uniform by adidas, and the financial benefit "is significant" to the school, according to Jordan Pascale of the Lincoln JOURNAL STAR. Lincoln-based retail store Husker Headquarters Marketin ...

Tags: Marketing and Sponsorship, Adidas

10/01/12
Cabrera Stands To Profit From Triple Crown

Tigers 3B Miguel Cabrera will have “plenty of opportunity to cash in” if he can become the first Triple Crown winner since ’67, according to Darren Rovell of ESPN.com. MLB and the MLBPA have “already talked with licensees to produce gear should Cabrera accomplish the feat.&rd ...

Tags: Marketing and Sponsorship

10/01/12
Lewis Hamilton To Be Face Of Mercedes

F1 driver Lewis Hamilton is "expected to become the face of Mercedes advertising after signing a three-year deal” to leave the McLaren team and drive for Mercedes, according to John Reynolds of MARKETING magazine. The signing of Hamilton “comes after Mercedes-Benz signed a new comm ...

Tags: Marketing and Sponsorship, Mercedes Benz, Formula One

10/01/12
ATP Inks Deal With Ponte Vedra Inn & Club

The ATP World Tour and the Ponte Vedra Inn & Club outside of Jacksonville, Fla., have “entered a marketing agreement in which they will promote each other to their respective clientele,” according to Ashley Gurbal Kritzer of the JACKSONVILLE BUSINESS JOURNAL. No dollars “will b ...

Tags: Tennis, ATP, Marketing and Sponsorship

09/28/12
Huge Crowds At Ryder Cup Shop

The Ryder Cup is shaping up to be a financial bonanza for the PGA of America. The PGA says it expects 240,000 people on the course through the six days of the event -- three practice rounds, and three competitive rounds, which began Friday morning. The PGA does not release daily attendance figures, ...

Tags: Marketing and Sponsorship, Golf

09/28/12
Omega Prez Compares Ryder Cup To Olympics

Omega President Stephen Urquhart said he loves the clean look of the Ryder Cup, which has minimal sponsor presence when the event is held in the U.S. In fact, Omega, the official timekeeper of the Ryder Cup, by virtue of its PGA of America deal, has the only branded presence on the course with its c ...

Tags: Marketing and Sponsorship, Golf

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