Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
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Microsoft, NFL Unveil Five-Year, $400M Deal; EA Sports Developing Xbox One Games05 / 22 / 13Microsoft and the NFL yesterday unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo vi... Tags: Microsoft, NFL, Marketing and Sponsorship |
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Will Kegasus Help Preakness Attendance?
Maryland Jockey Club President & COO Tom Chuckas is "confident" the Preakness Stakes "can get back to its big draws," according to Gary Mihoces of USA TODAY. Chuckas: "I'm very, very confident that the 2011 Preakness will be in excess of 100,000." Chuckas noted that there were "about 30,000" peo ...
Red Sox, JetBlue Extend Sponsorship
The Red Sox and JetBlue have signed an eight-year extension of their partnership in which JetBlue will remain the official airline of both the team and Fenway Park. JetBlue also receives the naming rights to the Red Sox' new Spring Training facility in Ft. Myers, Fla., which will be named JetBlue Pa ...
Boost Mobile Inks Deal With Carmelo
Knicks F Carmelo Anthony and Boost Mobile yesterday announced a partnership that will include N.Y.-based media and marketing activities as the Knicks head into the postseason. The deal includes a 128-foot-tall billboard unveiled yesterday near MSG on the corner of 33rd Street and 9th Avenue promotin ...
MJC Using "Kegasus" To Promote Preakness
The Maryland Jockey Club yesterday unveiled its marketing campaign for the May 21 Preakness Stakes, and the "centerpiece" is Kegasus, a "centaur with a nipple ring, body hair and ample beer gut," according to a front-page piece by Jill Rosen of the Baltimore SUN. The campaign seeks to reassure "youn ...
Shell Staying On At Houston Open
The PGA Tour, Shell Oil Co. and the Houston Golf Association announced a five-year extension of the Shell title sponsorship for the Shell Houston Open through the '17 tournament. The Shell Houston Open, which began play in '46, is the 10th oldest tournament on the PGA Tour and Shell has been the tit ...
MillerCoors CMO Reflects On Expiring NFL Deal
Coors Light “will lose one asset this year that arguably helped its ascent -- its deal with the NFL as the league's official beer sponsor,” according to E.J. Schultz of AD AGE. The league last May signed a six-year deal with A-B InBev for Bud Light to become its official beer. MillerCoors Exec VP &a ...
Tags: Marketing and Sponsorship, NFL
Marketplace Roundup
USA TODAY’s Catalina Camia reported TheTeaParty.net, which “serves as a web clearinghouse for about 200 small-government groups, is joining forces with NASCAR driver Chris Lafferty on a ‘We the People’ truck.” TheTeaParty.net Media Relations Coordinator Vicki Dooling said that the sponsorship of Laf ...
BofA Debuting New MLB Campaign
Bank of America, an MLB corporate sponsor since ‘04, is adopting a decidedly grassroots approach to the early season activation of its baseball rights. BofA Senior VP/Global Sponsorship Marketing Charles Greenstein said the bank is using MLB-themed marketing to thank the bank’s customers. Beginning ...
United to Launch Branding Effort At MLB Ballparks
United Airlines is using MLB's Opening Day to "launch its post-merger brand in four big-city markets where the carrier operates airport hubs," according to Johnsson & Sachdev of the CHICAGO TRIBUNE. The airline yesterday unveiled new sponsorship deals with the Cubs and Dodgers that "will make Un ...
Century 21 Announces Plans For '12 Super Bowl Ad
Century 21 said that it is "going back on the air -- and in a big way, with a 2012 Super Bowl ad and sponsorship of a pregame show on NBC," according to E.J. Schultz of AD AGE. The 30-second ad -- the marketer's “first Super Bowl appearance -- will air in the third quarter and comes as part of ...
Tags: Marketing and Sponsorship, Century 21 Real Estate Corp.
