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Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

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Tags: Marketing and Sponsorship, Golf

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Towns Focus Of New Samsung Campaign

Samsung today is releasing a "video campaign" featuring top NBA Draft prospect Karl-Anthony Towns and Karlito, an "imaginary friend of sorts who sits on ... Towns' shoulder when he plays basketball," according to Sam Laird of MASHABLE. Artist Nathan Walker "met with Towns this week to draw a two ...

Tags: Marketing and Sponsorship, Samsung

Digital Brand Value For NBA Draft Prospects

Among the top prospects for tonight’s NBA Draft, Kentucky G Aaron Harrison has the best digital brand value (Facebook, Twitter, Instagram), followed by Duke G Quinn Cook and UK G Devin Booker, according to data from sports analytics firm MVPindex. Looking at scores on reach, engagement and we ...

Tags: Marketing and Sponsorship, NBA, Twitter, Facebook, Instagram

Draft Ops Adds Deal With Isles, Barclays Center

Daily fantasy sports operator Draft Ops has "signed a 3-year, mid-7 figure deal" with Barclays Center that includes sponsorship of the Islanders and their inaugural season in Brooklyn, according to Darren Heitner of FORBES. The deal provides Draft Ops with a "considerable amount" of on- and off-ice ...

Tags: Marketing and Sponsorship

NFL Panthers Sign Lowe's For Training Camp

Lowe's "will become the first company to sponsor" the NFL Panthers' training camp, leaving only four teams in the league without a camp partner, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Neither the team nor the company would disclose terms, but a source "estimated the deal to be ...

Tags: Marketing and Sponsorship, Lowes, Carolina Panthers

EA Sports Chooses Toews, Kane For "NHL 16"

EA last night announced during the NHL Awards show that Blackhawks C Jonathan Toews and RW Patrick Kane will appear on the cover of EA Sports’ “NHL 16.” This marks the first time the game's cover will feature two teammates, as well as the first appearance of the Stanley Cup. Toews ...

Tags: Marketing and Sponsorship, EA Sports, NHL

Adidas Releases Wiggins' First Shoe

adidas on Tuesday unveiled T'Wolves F Andrew Wiggins' $140 Crazylight Boost '15 home edition, which will "celebrate the successful first season for Wiggins and pay homage to his Canadian roots in the process," according Zach Harper of CBSSPORTS.com. There "are little white maple leafs all over the s ...

Tags: Marketing and Sponsorship, Adidas, Nike

Adidas Eyes Growth Based On Soccer, Running

adidas "wants to double sales of running shoes" by '20 and "become the 'most influential and connected sportswear brand in street culture,'" according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. The company yesterday "followed up a March investor day by giving more detail about soccer, running ...

Tags: Marketing and Sponsorship, Adidas

Travelers Goes Extra Mile For PGA Tour Event

The PGA Tour heads to Hartford this week for the Travelers Championship, and the title sponsor "appears willing to do just about anything to make the players and their families comfortable," according to William Paxton of USA TODAY. Assembling a strong field the week after the U.S. Open "is no small ...

Tags: Marketing and Sponsorship, PGA Tour, Travelers

Westbrook Shoots New True Religion Campaign

Thunder G Russell Westbrook recently filmed a "second advertising campaign" for True Religion jeans, with the "holiday campaign breaking Oct. 8 in GQ, Complex and possibly TV," according to Khanh Tran of WOMEN'S WEAR DAILY. True Religion Marketing Dir Teresa Riva said that in "contrast to the spring ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder, NBA

UA-Spieth Partnership Mutually Beneficial

Under Armour VP/Sports Marketing & Sponsorships Ryan Kuehl said U.S. Open winner Jordan Spieth is the "perfect face of a brand" and "means everything" to the future of UA golf, according to Dan Steinberg of the WASHINGTON POST. The company is working on its "first golf shoes and gloves, as well ...

Tags: Marketing and Sponsorship, Under Armour, Golf

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