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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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Nike Removes Paterno Name From Child Center

Nike Thursday removed Joe Paterno's name from the Child Development Center at its Beaverton, Ore., HQs after the Freeh Report was critical of both Penn State Univ. and Paterno “for allegedly covering up for a child abuser rather than risk embarrassment to the football program, according to a f ...

Tags: Marketing and Sponsorship, Nike

National Guard Wants To Continue NASCAR Sponsorship

The National Guard said that it has "no plans to drop its sponsorship" of NASCAR, according to Bob Pockrass of SPORTING NEWS. The National Guard "has budgeted to spend $26.5 million on its NASCAR program this year." That will "sponsor 16 races for Dale Earnhardt Jr. at Hendrick Motorsports as well a ...

Tags: Marketing and Sponsorship, NASCAR

Barclays Extends Sponsorship Of EPL

The EPL has agreed to a new three-year deal with Barclays, keeping the financial institution as the global title sponsor of the league through '16. The deal has a value of $61.69M (all figures U.S.) a season to the EPL, and begins with the '13-14 season. The agreement includes the global title spon ...

Tags: Marketing and Sponsorship

Ralph Lauren Criticized For Chinese-Made Uniforms

A controversy is brewing around the fact the uniforms Team USA will wear in the London Games Opening Ceremony are being made in China, and several politicians Thursday "jumped into the fashion fray,” according to Moore & Brady of USA TODAY. The pols criticized the USOC "for approving the u ...

Tags: Marketing and Sponsorship, USOC

Marvel, Russell Team Up For College Apparel Program

Marvel Entertainment Thursday announced a licensing agreement with Russell Athletic for a Marvel Super Hero Russell Athletic Collegiate apparel program. Some of the participating universities include UCLA, Michigan State, Baylor, Kansas State, Mississippi State, UNLV, Ohio State and Iowa. Marvel's c ...

Tags: Marketing and Sponsorship, Marvel Comics, Russell Athletic

Adidas Goes Retro With Texas A&M Football

Texas A&M Thursday unveiled its new adidas football uniforms and the combinations “include an all-maroon look and an all-white look along with maroon jerseys with white pants and white jerseys with maroon pants,” according to David Harris of the BRYAN-COLLEGE STATION EAGLE. The helme ...

Tags: Marketing and Sponsorship, Adidas

StubHub Inks Deal With Sunderland, Everton

StubHub has struck a multiyear deal with EPL club Sunderland, expanding the secondary ticket company's foothold in England following its expansion there late last year. The deal allows Sunderland season-ticket holders to resell seats without restrictions on pricing. StubHub will become a platinum-le ...

Tags: Marketing and Sponsorship, English Premier League

Moet & Chandon Signs With PGA Of America

If the U.S. team manages to defeat the European squad in September’s Ryder Cup, the players will be popping the cork on Moet & Chandon, which is the new official champagne of the PGA of America. Among the rights Moet & Chandon secured in the three-year deal is official status for the U ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Baton Rouge, Mike McCall noted ESPN’s deal with NCC Media “will result in more political ads on the sports network this fall.” That means that during the heart of college football season, “there will be no evading the back-and-forth between Barack Obama, Mitt Romney and ...

Tags: Marketing and Sponsorship

SiriusXM To Title Winter Classic Fan Fest

The NHL's satellite radio partner SiriusXM secured title sponsorship of the Jan. 1 Hockeytown Winter Festival at Detroit's Comerica Park for two weeks in the run-up to the NHL Winter Classic at Michigan Stadium between the Red Wings and Maple Leafs. The deal reflects the growth of the Winter Classi ...

Tags: Marketing and Sponsorship, SiriusXM, NHL

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