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Visa, Adidas Among Top FIFA Sponsors Speaking Out Following Corruption Arrests

Published in SportsBusiness Daily on 05 / 28 / 15

Visa has told FIFA it could "end its sponsorship if soccer's governing body does not act fast to restore the reputation of the game after senior officials were arrested on corruption charges ," according to Athavaley & Thomasson of REUTERS. The credit card company put out a statement that read,...

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Tags: Marketing and Sponsorship, FIFA

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Sanders On Cover Of "Madden NFL 25"

EA Sports last night named Pro Football HOFer Barry Sanders as the cover athlete for "Madden NFL 25," winning an expanded fan vote program that pitted former NFL stars against a collection of current players. Sanders prevailed over Vikings RB Adrian Peterson -- 58% to 42%. The cover balloting drew 4 ...

Tags: Marketing and Sponsorship, EA Sports, NFL

NFL Draft Lacking In Player Appeal

While this year's NFL Draft class “has been described by some as deep in talent," the roster of potential draftees "appears to be lacking something at the very top: stars,” according to Michael Whitmer of the BOSTON GLOBE. Most mock drafts “don’t seem to be delivering any of ...

Tags: Marketing and Sponsorship, NFL

Roc Nation, Seth Jones Could Partner Up

If Jay-Z's Roc Nation Sports ends up partnering with top NHL Draft prospect Seth Jones, son of former NBAer Popeye Jones, for marketing representation, it could be a potential "blockbuster ... for the NHL," according to Greg Wyshynski of YAHOO SPORTS. Jones would be the league's "first black ...

Tags: Marketing and Sponsorship, NHL

RIR Campaign Focuses On Fans, Not Track

When Richmond Int'l Raceway awarded Virginia-based Barber Martin its media-buying account last year, agency President Robyn Deyo put together an ad campaign aimed at consumers who are "curious about NASCAR, but not addicted to the sport," according to Randy Hallman of the RICHMOND ...

Tags: Marketing and Sponsorship, NASCAR

"Boston Strong" Merchandise Selling Fast

Major retailers, Boston sports teams, and "average citizens are selling massive amounts of Boston-related apparel­ to raise money for victims of the Marathon­ bombings," according to Katie Johnston of the BOSTON GLOBE. Many of the shirts feature the "blue and yellow Boston Marathon colors, with some ...

Tags: Marketing and Sponsorship

Wrangler Tabs Drew Brees As Endorser

VF Corp.'s Wrangler brand yesterday announced that it has signed Saints QB Drew Brees as its latest celebrity endorser, and the former NFL MVP will be featured in upcoming marketing campaigns scheduled to launch in August. He will appear in national advertising, promos and in-store signage for ...

Tags: Marketing and Sponsorship, VF Corp.

Subway Signs NFL Prospect Jarvis Jones

Subway yesterday announced it has signed an endorsement deal with former Univ. of Georgia LB Jarvis Jones, who is projected to go in the first round of tomorrow night's NFL Draft. Terms of the deal were not disclosed. Jones joins a large roster of NFL players sponsored by the QSR, including Red ...

Tags: Marketing and Sponsorship, Subway

Gabby Douglas To Endorse McDonald's

Gold Medal-winning U.S. gymnast Gabby Douglas has reached a deal with McDonald's to "promote its newest item -- the egg-white breakfast sandwich," in an attempt to "attract diners with healthier items," according to Leslie Patton of BLOOMBERG NEWS. National marketing for the 250-calorie sandwich "st ...

Tags: Marketing and Sponsorship, McDonalds

USA Pro Challenge Sues Sponsor For $2.5M

USA Pro Challenge race organizers, under the plaintiff name Classic Bicycle Racing, filed suit April 10 against Exergy Development Group for $2.5M, "saying that was the amount Exergy agreed to give the race in 2013 as part of a three-year sponsorship deal signed last year,” according to John H ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The AP reported NASCAR driver Brad Keselowski for the Sprint Cup Series race at Richmond Int'l Raceway “will not be in his familiar No. 2 blue Ford this weekend as sponsor Miller Lite swaps out with Redd's Apple Ale for the first of two races this season.” The Redd's paint scheme “ ...

Tags: Marketing and Sponsorship

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