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Experts Don't See Tom Brady's Marketability Taking A Hit In Wake Of NFL's Ruling

Published in SportsBusiness Daily on 07 / 29 / 15

Patriots QB Tom Brady "may be sent to the sidelines for a while" with his four-game Deflategate suspension , but marketing experts believe he "is far from permanently sacked when it comes to endorsement deals," according to David Gianatasio of ADWEEK. DBMediaStrategies President Doug Bailey: "There...

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Tags: New England Patriots, Marketing and Sponsorship, NFL

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Murray's Earning Potential Rises

Andy Murray yesterday won his first Wimbledon title and the victory could “open up” his “earning potential,” according to Danielle Rossingh of BLOOMBERG NEWS. Branding consultant Jonathan Gabay said that the victory, the first by a Brit in 77 years, could “triple M ...

Tags: Marketing and Sponsorship, Tennis, Wimbledon

New Balance Expands MLB Endorsements

New Balance for years "did not endorse athletes in major professional sports," but starting in '10, the company "chose to dive into baseball endorsements instead of those from other sports because its baseball cleats were some of the company’s strongest products," according to Gail Waterhouse ...

Tags: Marketing and Sponsorship, New Balance, MLB

Faldo Says Nike Deal Negatively Impacting McIlroy

CBS' Nick Faldo thinks golfer Rory McIlroy's "slump can be pinned to an equipment change" after he left Acushnet for a deal with Nike , according to Randy King of the ROANOKE TIMES. Faldo said, "Rory very simply messed with a winning formula. He went from rookie of the year to world No. 1 and been ...

Tags: Marketing and Sponsorship, Golf, Nike

Marketplace Roundup

A WALL STREET JOURNAL editorial stated the White House’s attempt to use the NFL to promote the Patient Protection & Affordable Care Act is “especially brazen given that unlike hospitals and drug makers, the NFL had nothing to do with the law's enactment and little stake in its s ...

Tags: Marketing and Sponsorship

Molson Coors Extends Deal With COC

Molson Coors has "renewed and strengthened its agreement with the Canadian Olympic Committee for the next four years, which will take the deal through Sochi 2014 and Rio 2016," according to QMI AGENCY. The deal includes an initial C$10,000 "donation to the Canadian Olympic Foundation, a significant ...

Tags: Marketing and Sponsorship, Coors Brewing Co., Molson Breweries

Bridgestone Changes Creative Agency

Bridgestone Americas has named Publicis, Dallas, as its "lead creative and strategic agency," ending a seven-year relationship with The Richards Group, Dallas, according to Rupal Parekh of AD AGE. The Richards Group "was responsible for numerous Super Bowl ads for the tiremaker." Bridgestone America ...

Tags: Marketing and Sponsorship

Critics Mixed On NFL Not Promoting Obamacare

The N.Y. TIMES editorial board weighs in on the Obama administration’s efforts to urge sports leagues to help promote Obamacare under the header, "A Chance For Pro Sports To Help On Health Care." It criticizes GOP leaders for trying to "hinder reform by preventing people from even learning abo ...

Tags: Marketing and Sponsorship, NFL

Serves & Volleys

TENNIS.com's Ed McGrogan noted Prince has a " new tennis shop " in Wimbledon Village. Prince Global Sports CEO Mike Ballardie said, "We started thinking about it at the back end of last year. Right time, right place. If it’s successful for us, I think it’s something we could look at exte ...

Tags: Marketing and Sponsorship, Tennis

Wheels & Deals

The NHRA on Tuesday announced that Chevrolet will become the title sponsor of the U.S. Nationals race at Lucas Oil Raceway in Indianapolis. The Labor Day weekend event is one of the NHRA’s signature races and serves as the final event in the 18-race NHRA regular season. The NHRA receives 11 ho ...

Tags: Marketing and Sponsorship

Can LeBron Top Jordan's Endorsement Haul?

While Heat F LeBron James is “king among those currently on the court, Michael Jordan remains the rock-star of endorsers," taking in $80M annually a full decade after retiring, according to Craig Davis of the South Florida SUN-SENTINEL. Even if James “closes the gap in championship rings ...

Tags: Marketing and Sponsorship, Miami Heat

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