Featured Story

Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

Read More

Tags: Marketing and Sponsorship, Adidas

More Stories

02/16/12
Samsung Reviewing Options As IOC Sponsor

Samsung's current TOP sponsorship deal with the IOC expires in ‘16, and the company is "‘reviewing’ its options but suggested it would be involved in some form in 2018,” according to Avril Ormsby of REUTERS. The ’18 Winter Games will be held in Pyeongchang, South Korea, ...

Tags: Marketing and Sponsorship, IOC, Samsung

02/16/12
Changing Sponsors Hurt NASCAR Fan Recognition

While some NASCAR cars have “virtually constant sponsors, such as Lowe’s and Napa,” many other cars, such as “those driven by Carl Edwards, Matt Kenseth, Clint Bowyer and Joey Logano, will feature more of a piecemeal approach” during the '12 Sprint Cup season, according ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

02/16/12
Marketplace Roundup

AD WEEK’s Anthony Crupi noted CBS President & CEO Les Moonves yesterday “made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record in 2013.” Moonves said he anticipates landing “a ...

Tags: Marketing and Sponsorship

02/15/12
Demand For Lin Merch Has Even China Reeling

The “clearest sign” that Knicks G Jeremy Lin’s appeal has spanned to mainland China may lie “in a rare failure to meet demand here in the heart of one of the world’s largest centers of pirated garment manufacturing,” according to Keith Bradsher of the N.Y. TIMES. ...

Tags: Marketing and Sponsorship, New York Knicks

02/15/12
Sunoco To Sponsor Speed's Pre-Race Show

Speed signed a multi-million dollar advertising deal with Sunoco that will see the official fuel of NASCAR become the presenting sponsor of the net's "RaceDay" broadcast. The Home Depot previously held that advertising position but dropped it last season. The show, which takes place at the track pri ...

Tags: Marketing and Sponsorship, Speed Channel

02/15/12
New "MLB 2K12" Spot Features Kate Upton

2K Sports Monday released its "second commercial installment" for "MLB 2K12," this one featuring model and  SI Swimsuit Issue cover girl Kate Upton and several All-Stars, according to James Schmehl of MLIVE.com. Upton in the ad gives Rays P David Price "pointers on how to throw a circ ...

Tags: Marketing and Sponsorship

02/15/12
Marketplace Roundup

MetroPCS Communications announced a deal to sponsor Nets G Deron Williams, who will support the wireless brand's marketing programs. These include advertising and a commercial spot for MetroPCS' new brand campaign, as well as exclusive promotions for upcoming Samsung device launches. Williams joins ...

Tags: Marketing and Sponsorship

02/14/12
SI Projecting 8% Increase In Ad Revenue For Swimsuit

SI is projecting an 8% increase in "advertising revenue this year from its Swimsuit properties, extending a wave of growth for the franchise," according to Eric Fisher of SPORTSBUSINESS JOURNAL. Today's release of the annual magazine will be "joined by a battery of multiplatform extensions, includin ...

Tags: Sports Illustrated, Marketing and Sponsorship

02/14/12
Firestone Extends IndyCar Contract Through '14

Bridgestone and IndyCar yesterday announced that Firestone will remain the IZOD IndyCar Series' official tire through at least ‘14, and the brand will also serve as title sponsor and official tire of the developmental Firestone Indy Lights series this year. As part of the agreement, ...

Tags: Marketing and Sponsorship, IndyCar, Motorsports

02/14/12
Lin Is Hottest Marketing Comodity In Sports

Ten days into Knicks G Jeremy Lin’s "rocket ride to fame there remains no playbook on containing the runaway popularity of the new hottest marketing commodity in pro sports," according to Morgan Campbell of the TORONTO STAR. That is "great news for the NBA, which hopes Lin ... can replace the ...

Tags: Marketing and Sponsorship, New York Knicks, Madison Square Garden

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug