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Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

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Tags: Fox, Marketing and Sponsorship

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Caesars Entertainment Can Void Chiefs Deal

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Tags: Marketing and Sponsorship

Under Armour Inks Kit Deal With Sao Paulo

Under Armour yesterday announced that beginning this May, it will sponsor Brasileiro side São Paulo, whose first team and academy teams will be outfitted in UA-designed/manufactured matchday kits and training wear ( Under Armour ). GLOBO ESPORTE reported the five-year sponsorship will be ...

Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

ESPN.com's Darren Rovell reported Nike on Monday "filed both a motion to dismiss and a motion to prevent the brand from having to reveal specifics of its Jordan brand business as a result of a lawsuit filed by photographer Jacobus Rentmeester." Rentmeester two months ago "sued Nike, claimi ...

Tags: Marketing and Sponsorship

McIlroy On Cover Of New EA Game

Less than two years after ending its 15-year relationship with Tiger Woods , EA Sports yesterday announced that Rory McIlroy "will become the new name and face of its next series of golf games," according to Luke Kerr-Dineen of GOLF DIGEST. The game -- "Rory McIlroy PGA Tour" -- will be EA Sports' ...

Tags: Marketing and Sponsorship, Electronic Arts, Golf, PGA Tour

Under Armour, Nike Could Grab NBA

The move by adidas not to renew its NBA uniform deal "could have significant ramifications in the U.S. retail sportswear market," particularly for adidas, according to Germano & Jervell of the WALL STREET JOURNAL. A source said that the NBA in recent months has "become concerned about Adidas&r ...

Tags: NBA, Adidas, Marketing and Sponsorship, Nike, Under Armour

NBA Unveils March Madness Campaign

The NBA for the "first time will run ads this month that actually embrace" March Madness, according to Bruce Horovitz of USA TODAY. The TV and digital campaign "features both young and veteran" players, including Warriors G Stephen Curry, Rockets G James Harden, Wizards F Paul Pierce and Thunder G R ...

Tags: Marketing and Sponsorship, NBA

KeyBank Extends Partnership With Indians

Cleveland-based KeyBank "has been named the official bank" of the Indians "following a sponsorship deal that includes upgraded ATMs, additional signage and other renovations throughout Progressive Field," according to Jeremy Nobile of CRAIN'S CLEVELAND BUSINESS. The multiyear contract "expands ...

Tags: Marketing and Sponsorship, Cleveland Indians, MLB

Adidas' Apparel Deal With NBA Will End In '17

adidas has "dropped its bid to extend its apparel contract" with the NBA and instead will "focus on developing new products, endorsing more amateur teams and doubling its roster" of NBA players, according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. The brand has been the league's apparel ...

Tags: Marketing and Sponsorship, Adidas, NBA

Nike Extends On-Field NFL Deal

Nike has "quietly renewed its massive NFL on-field apparel rights contract, adding three years to the five-year deal" that took effect in the '12 season, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. With Nike "keeping its NFL exclusive without an auction," the company "retains on ...

Tags: Marketing and Sponsorship, Nike

Panini Signs Exclusive Deal With Dez Bryant

Cowboys WR Dez Bryant has signed an exclusive multiyear deal with Panini America for trading cards, autographs and memorabilia. Panini's other NFL exclusives include Colts QB Andrew Luck and Browns QB Johnny Manziel. Bryant’s autographed memorabilia will be featured exclusively throu ...

Tags: Marketing and Sponsorship

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