Featured Story

Judge Dismisses Lawsuit Against NFL Over Painkiller Distribution

Published in SportsBusiness Daily on 12 / 17 / 14

A federal court judge today dismissed a lawsuit against the NFL brought by former players alleging the league failed to oversee the distribution of prescription painkillers. Judge William Alsup ruled that the lawsuit was preempted by federal labor law, as the NFL had contended, because the pl...

Read More

More Stories

10/25/12
McIlroy's Expiring Contract Opens Door For Nike

Golfer Rory McIlroy allowing his clothing endorsement deal with Oakley to expire at the end of the year "would make sense if he was going to sign a Nike deal," according to Alex Miceli of Golfweek. There were “negotiations with Oakley in Atlanta at the Tour Championship," but the sides "didn&r ...

Tags: Marketing and Sponsorship, Nike

10/25/12
Caterpillar Satisfied With RCR, Burton ROI

Caterpillar NASCAR Program Dir Greg Towles said that driver Jeff Burton's “lack of success hasn't impacted the value of Caterpillar's sponsorship,” according to Nate Ryan of USA TODAY. Caterpillar is in its fourth season with Richard Childress Racing, and is Burton's "primary sponsor for ...

Tags: Marketing and Sponsorship, Caterpillar Inc.

10/25/12
Openly Gay Boxer Fielding Endorsement Calls

Orlando Cruz earlier this month became what is believed to be the first active boxer to announce that he is gay, and sponsors have since "come calling," according to HBO’s Jon Frankel. Cruz said before his announcement he did not “have any sponsors” but now he is fielding calls fro ...

Tags: Marketing and Sponsorship, Boxing

10/25/12
Marketplace Roundup

In Boston, Donna Goodison reports Reebok-CCM Hockey and Cambridge, Mass.-based conformal electronics company MC10 have “developed a wearable device that identifies impacts to athletes’ heads during play to detect possible traumatic brain injuries such as concussions.” The “sp ...

Tags: Marketing and Sponsorship

10/24/12
Door Open For New Earnhardt Sponsors In '13

PepsiCo is "finalizing a new, three-year agreement with Hendrick Motorsports that will reduce its spend in NASCAR by as much as $20 million and open the door for a new sponsor to land a multi-race deal with the sport's most popular driver, Dale Earnhardt Jr.," according to Tripp Mickle of SPORTSBUSI ...

Tags: Marketing and Sponsorship, NASCAR, PepsiCo

10/24/12
Towel Maker: 70% NFL Teams Used Product

The Chargers are under NFL investigation for possibly violating the league's policy against using Stickum or similar foreign, grip-enhancing substances, but Idaho-based towel company Gorilla Gold President Patrick Dugan estimated that, at “one point years ago, about 70 percent of NFL teams use ...

Tags: Marketing and Sponsorship, San Diego Chargers

10/24/12
StubHub's Ticket Oak Driven By Social Media

StubHub has found success with its Ticket Oak marketing campaign, “especially in social media,” and to "take advantage of that, the brand is releasing a series of viral videos starring the Ticket Oak," according to Mallory Russell of AD AGE. The first video "will be release ...

Tags: Marketing and Sponsorship, StubHub

10/23/12
MLB Partners Prep For World Series

MLB business partners are prepping for the World Series, which opens in S.F. tomorrow night. On the licensing side of the house, recent statistics from licensed sports e-commerce leader Fanatics.com show sales of Tigers licensed merchandise are spiking. Since the start of the MLB Playoffs through Oc ...

Tags: Marketing and Sponsorship, MLB

10/23/12
NBA Building On "Big" Ad Campaign

The NBA is "rolling out a series of television commercials to promote the coming season that builds on the league's established 'Big' advertising platform," according to John Lombardo of SPORTSBUSINESS JOURNAL. New for the league this season is "the integration of the 'Big' campaign with ticket, mer ...

Tags: Marketing and Sponsorship, NBA

10/23/12
Reebok Launches New John Wall Shoe, Campaign

Reebok last week launched a new campaign for Wizards G John Wall’s new Wall Season 3 ZigEscape, and in “many ways, having his own shoe and a logo have been cathartic for Wall,” according to Michael Lee of the WASHINGTON POST. Wall said, “When you’ve got your own lo ...

Tags: Marketing and Sponsorship, Reebok, PepsiCo

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug