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Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

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Tags: Pac 12, Adidas, Marketing and Sponsorship

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Lipton To Be Deemed Official MLB Iced Tea

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an i ...

Tags: Marketing and Sponsorship, MLB

Eric Thomas To Voice New MLB "October" Ad

Your browser does not support iframes. MLB will air a new 60-second institutional ad during tonight's Chevy Home Run Derby on ESPN and tomorrow's All-Star Game on Fox that continues the league's "We Play For October" tagline. However, instead of music as a driving force, motivational/inspira ...

Tags: Marketing and Sponsorship, MLB

Adidas Suspends Sponsorship Of Tyson Gay

adidas today suspended its sponsorship deal with U.S. sprinter Tyson Gay after he "failed an out-of-competition dope test," according to REUTERS. An adidas spokesperson said, "We are shocked by these recent allegations, and even if we presume his innocence until proven otherwise, our contract with T ...

Tags: Marketing and Sponsorship, Adidas

MWR Waiting On Aaron's For '14 NASCAR Sponsorship

Michael Waltrip Racing is "waiting on word from sponsor Aaron’s on whether it will return next season and whether it wants" driver Brian Vickers in the No. 55 car, but it "didn’t hurt that Vickers won" yesterday's Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedw ...

Tags: Marketing and Sponsorship, NASCAR

Bud Signs Deal With SHR To Stay With Harvick

Budweiser will follow driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand signed a three-year deal with SHR that makes it the primary sponsor for 20 NASCAR Sprint Cup races and the Budweiser Duels, a n ...

Tags: Marketing and Sponsorship, Anheuser Busch

Posey Leads MLB's Best-Selling Jersey List

Giants C Buster Posey tops the list of best-selling jerseys since the start of the season on MLB.com, followed by Yankees P Mariano Rivera and Cardinals C Yadier Molina. The top 20 also features 18 players age 30 or younger (average age is 27.6) and five players -- Nationals CF Bryce Harper, Mets P ...

Tags: MLB, Marketing and Sponsorship

Louis Vuitton Wants Refund From America's Cup

Longtime America's Cup sponsor Louis Vuitton, the "posh French retailer that has been a primary financial backer of the competition," wants $3M of its spend refunded "because so few teams have entered," according to Eric Young of the S.F. BUSINESS TIMES. A source said that the company's "initial spo ...

Tags: Marketing and Sponsorship

T-Mobile Promoting New Initiatives Around ASG

In its first year as an MLB corporate sponsor, T-Mobile is using next week's All-Star Game and associated events to help launch a series of technology, pricing and packaging initiatives that the company is calling "Our Boldest Moves Yet." Announced yesterday in N.Y. by senior T-Mobile execs wa ...

Tags: Marketing and Sponsorship, MLB

Head & Shoulders Offers Donation During ASG

Third-year MLB sponsor Head & Shoulders is continuing its “Season of the Whiff” marketing campaign with a strikeout stunt during Tuesday’s MLB All-Star Game. As an in-game enhancement supporting its Head & Shoulders with Old Spice extension, the brand is offering a $1M ...

Tags: Marketing and Sponsorship, MLB, Procter and Gamble

Depend Sponsoring ESPY Awards

Kimberly-Clark’s Depend brand is "using an inaugural sponsorship of the ESPN Espy awards on July 17 to put a capstone on its 'Great American Try-On' campaign," according to Karl Greenberg of MARKETING DAILY. The campaign is a "consumer participation event to tout Depend Real Fit for Men an ...

Tags: Marketing and Sponsorship, ESPN

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