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Venus Williams' Fashion Line Gets Reboot; Debuting New Collection During U.S. Open

Published in SportsBusiness Daily on 08 / 29 / 16

Venus Williams' four-year-old fashion line, EleVen by Venus, "is undergoing a serious reboot" since she "hired two seasoned retail executives last year to help her centralize and take charge of operations," according to Katherine Rosman in a Sunday Style section cover story for the N.Y. TI...

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Tags: Marketing and Sponsorship

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Arizona Unveils New Nike Hoops Uniforms

The Univ. of Arizona yesterday "introduced five new basketball uniforms" for the '14-15 season that "mix technology with inspiration from the Lute Olsen era, using the same font and similar side trim" as the team wore during the '96-97 national championship season, according to Bruce Pascoe of ...

Tags: Marketing and Sponsorship, Nike

Chips & Putts

GOLF DIGEST's Mike Stachura noted TaylorMade-adidas Golf yesterday announced that it "would be closing" the long-time HQ of Adams Golf in Plano, Texas. Sources said that the Plano facility "will be closed before the end of the year." It is "likely that the consolidation could include combining and r ...

Tags: Marketing and Sponsorship, Golf, TaylorMade Golf

Mars Re-Ups With JGR, Kyle Busch

Mars has signed a "multiyear contract extension to remain at Joe Gibbs Racing as sponsor" of Kyle Busch's No. 18 Sprint Cup Series Toyota, according to Bob Pockrass of SPORTING NEWS. M&M's has sponsored Busch "since his move from Hendrick to Joe Gibbs Racing" in '08, winning 20 Sprint Cup races ...

Tags: Marketing and Sponsorship, NASCAR

3M To Sponsor Jeff Gordon's No. 24

See the listing for 3M Hendrick Motorsports yesterday announced that 3M has agreed to a three-year deal to sponsor the No. 24 NASCAR Sprint Cup Series Chevrolet driven by Jeff Gordon. 3M will be a primary sponsor in 11 races annually from '15-17, remaining an associate partner in all o ...

Tags: Marketing and Sponsorship, NASCAR, 3M

Sources: GM Relieved Stewart Sat Out

Stewart-Haas Racing was "in touch with GM officials" last Sunday as Chevy-sponsored Tony Stewart rethought his plan to race at the NASCAR Sprint Cup Series event at Watkins Glen Int'l, and the automaker "didn't demand that he pull out of the event but supported his decision to do so," according to T ...

Tags: Marketing and Sponsorship, NASCAR, General Motors

New Balance To Host Online Q&A In Stores

New Balance tomorrow will launch "mini red carpet events" at 50 specialty running stores to "show off a video experience that helps launch the new 880v4 athletic running shoe," according to Lauren Johnson of ADWEEK. Instead of "driving e-commerce sales, the events are meant to lure foot traffic ...

Tags: Marketing and Sponsorship, New Balance

Reds' Promo Paying Dividends For Pizza Chain

A free-pizza promotion based around strikeouts by Reds' pitchers at home games "has grown from a marketing scheme that seemed OK when it was introduced three seasons ago, to a full-blown phenomenon," according to Paul Daugherty of the CINCINNATI ENQUIRER. If a Reds pitcher strikes out 11 or more opp ...

Tags: Marketing and Sponsorship, Cincinnati Reds, MLB

Most Stewart-Haas Racing Sponsors Not Commenting

NASCAR team Stewart-Haas Racing yesterday said it is in "close communication" with its 17 official partners and sponsors, and most are "refraining from commenting beyond offering condolences to the family of Kevin Ward Jr.," according to Max Willens of AD AGE. A Bad Boy Buggies spokesperson said tha ...

Tags: Marketing and Sponsorship, NASCAR

Barbasol Title Sponsoring '15 PGA Tour Event

Barbasol will title sponsor a new PGA Tour event in '15 that will be played opposite the British Open. A four-year deal was announced yesterday for the Barbasol Championship, which will be played at the Robert Trent Jones Golf Trail at Grand National near Opelika, Ala. The tournament will take place ...

Tags: Marketing and Sponsorship, PGA Tour, Barbasol

Manning Brothers Star In DirecTV Ad

Giants QB Eli Manning and Broncos QB Peyton Manning, are "at it again, rapping for DirecTV and their new Fantasy Zone channel, which, you guessed it, is dedicated exclusively to fantasy football," according to Bernie Augustine of the N.Y. DAILY NEWS. Dressed like they "stole their clothes from ...

Tags: Marketing and Sponsorship, DirecTV, NFL

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