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Michael Phelps Makes Return To The Pool Today, But Swimwear Brand Unknown

04 / 24 / 14

Michael Phelps is returning to the pool today , but no one knows what he is going to wear. The Olympic swimmer's endorsement deal with Speedo ended at the end of last year, and they have parted ways. He had worn Speedo in competition since signing with the company in '01. Speedo confirmed that the ...

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Tags: Marketing and Sponsorship

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02/23/12
Hendrick Using Rivals To Tout Auto Dealership

NASCAR Owner Rick Hendrick owns the country's “second-largest privately owned auto dealership group," and he will be "using his competitors' cars this week to spread the message about his company's website,” according to Nate Ryan of USA TODAY. HendrickCars.com will sponsor Phoenix ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

02/23/12
EyeBlack Signs Urlacher To Multiyear Deal

EyeBlack, maker of the glare-reducing patches for athletes, has signed Bears LB Brian Urlacher to a multiyear deal to become the face of EyeBlack’s Original black product line. Financial terms of the deal were not announced, but Urlacher, who has worn EyeBlack for several years, will appear on ...

Tags: Marketing and Sponsorship

02/23/12
Marketplace Roundup

Nike on April 1 is taking over for Reebok as the official apparel provider for the NFL, and CNBC's Darren Rovell asked Nike President & CEO Mark Parker, “How are the ... retailers reacting in the preorder stage and how is it going to manifest itself?” Parker said people “are wo ...

Tags: Marketing and Sponsorship

02/22/12
PGA Tour, FedEx Extend Sponsorship Deal

The PGA Tour today announced a five-year extension of FedEx' sponsorship of the tour's season-long points championship through '17. The FedExCup will continue to offer $35M in total bonus money to players based on their finish in the points standings, including $10M to the winner. Beginning in &lsqu ...

Tags: Marketing and Sponsorship, PGA Tour, Golf, FedEx

02/22/12
Nike Reportedly Extends Lin Agreement

Beijing Business Today reports that Nike is "extending a contract" with Knicks G Jeremy Lin, according to He Shan of CHINA.org.cn. Terms of the renewed contract have not been made public, but the Internet "has already been flooded with a myriad of news" about Lin's upcoming signature shoes. Sev ...

Tags: Marketing and Sponsorship, New York Knicks

02/22/12
Under Armour Releases Ad Featuring Cam Newton

Under Armour tonight will premiere a new commercial  featuring Panthers QB Cam Newton on NFL Network during its coverage of the NFL Combine in Indianapolis. The 60-second “Cam's Night Out" depicts what is supposed to be a typical Friday night for the NFL Rookie of the Year. Newton in ...

Tags: Marketing and Sponsorship, Under Armour

02/22/12
Nike Unveils Olympic Uniforms

Nike yesterday “rolled out its top product innovations for this summer's Olympic Games in London” -- the new uniforms for the U.S. basketball and track and field teams, according to Allan Brettman of the Portland OREGONIAN. The Nike Pro TurboSpeed is the “lightest and fastest ...

Tags: Marketing and Sponsorship, Nike

02/22/12
Home Team Marketing Signs Deal With Phizzle

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Tags: Marketing and Sponsorship

02/22/12
Marketplace Roundup

YAHOO SPORTS’ Dan Wetzel reported NASCAR driver Danica Patrick has “turned down exponentially more commercial deals and magazine covers than she’s accepted.” Patrick: “They ask me to do different things I’m not comfortable with.” She added, “Some thing ...

Tags: Marketing and Sponsorship

02/21/12
RG3 Signs Endorsement Deal With Adidas

adidas today announced it has signed a deal with '11 Heisman Trophy winner and top NFL Draft prospect QB Robert Griffin III. He will be featured in a variety of marketing platforms for the brand and will play a role in the development of football, running and training apparel and footwear. Other ...

Tags: Marketing and Sponsorship, Adidas

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