Featured Story

NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

Read More

Tags: Marketing and Sponsorship, NBC, NASCAR

More Stories

06/13/13
Budweiser, NHLPA Ink Deal

Budweiser yesterday announced a multiyear marketing deal with the NHLPA for the Canadian market, two years after the A-B InBev's Labatt brand " lost the biggest sports sponsorship in Canada " in the NHL, according to Susan Krashinsky of the GLOBE & MAIL. The deal was "already in play this past w ...

Tags: Marketing and Sponsorship, NHL, Anheuser Busch

06/13/13
NHL Debuts New TV Spot

The NHL yesterday “introduced a television commercial" to celebrate the start of the Stanley Cup Final and "perhaps polish its image at the end of a truncated season,” according to Jane Levere of the N.Y. TIMES. The spot “looks past the lockouts to celebrate, instead, the compe ...

Tags: Marketing and Sponsorship, NHL

06/13/13
Strong Merch Sales At U.S. Open

USGA Senior Dir of Licensing & Merchandising Mary Lopuszynski said this year's U.S. Open at Merion Golf Club "has been the most challenging" in terms of setting up the organization's sales tent, according to E. Michael Johnson of GOLF DIGEST STIX. Lopuszynski said, "Normally we would have a 36,0 ...

Tags: Marketing and Sponsorship, USGA

06/13/13
UFC's Rousey In Ads For Insureon

Online insurance company Insureon on Tuesday announced a new marketing campaign featuring UFC fighter Ronda Rousey, including a series of videos and an interactive website. Rousey as the "Insureon Protector" uses the arm bar, her signature move, to defeat people attacking small-business owners, ...

Tags: Marketing and Sponsorship, UFC

06/13/13
Marketplace Roundup

The NFLPA yesterday announced the creation of “One Team Pride” shirts, an “LGBT-themed tee whose sales will benefit Athlete Ally, the group founded by former Maryland wrestler Hudson Taylor.” The union said that the shirts “can be customized with the player names and je ...

Tags: Marketing and Sponsorship

06/12/13
New USGA Ads Aim To Improve Pace Of Play

The USGA in an attempt to "shake golf out of its slow-playing doldrums" today unveiled a new campaign centered around a line from the movie "Caddyshack," according to Bill Pennington of the N.Y. TIMES. The USGA initiative includes "five comedic 30-second videos" starring Tiger Woods, Arnol ...

Tags: Golf, Marketing and Sponsorship

06/12/13
Bruins, Blackhawks See Big Merch Sales

The Bruins-Blackhawks Stanley Cup Final opens tonight, and the matchup of two Original Six teams has the NHL, its licensees and retailers optimistic even after the lockout-shortened season. “With a long series, I could easily see this being one of our top five (championship) hot markets," said ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, Boston Bruins

06/12/13
Patriots Quick To Capitalize On Tebow Signing

The Patriots “wasted no time capitalizing on one of the NFL’s most marketable players,” as they offered fans “a chance to preorder" a jersey of QB Tim Tebow just moments after he officially signed with the team yesterday, according to Callum Borchers of the BOSTON GLOBE. The ...

Tags: Marketing and Sponsorship, New England Patriots

06/12/13
Coca-Cola Signs Four Olympians For Sochi

Coca-Cola has signed four athletes to be the face of the company’s marketing campaign around the '14 Sochi Games. The company will feature figure skaters Michelle Kwan and Evan Lysacek, skier Ted Ligety and para-snowboarder Amy Purdy. Coke’s U.S. division featured six athletes during the ...

Tags: Marketing and Sponsorship, Coca-Cola

06/12/13
Cowboys, Nationwide Ink Three-Year Deal

The Cowboys and Nationwide Insurance announced a new partnership that will debut on Aug. 24, with Nationwide serving as the presenting sponsor of the team's preseason game against the Bengals. In addition to media, on-site activation, branding and hospitality at Cowboys Stadium will be seen at vario ...

Tags: Marketing and Sponsorship, Dallas Cowboys

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug