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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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05/31/12
Names & Faces

MEDIAPOST’s Sarah Mahoney reported Hanes is using Bobcats Owner and brand endorser Michael Jordan to introduce “tagless underwear for men with a new TV campaign.” The ads are scheduled to “run on high-profile enterta ...

Tags: Marketing and Sponsorship

05/31/12
Stats LLC, Apollo MIS Sign Deal

Stats LLC has struck a joint partnership with U.K.-based Apollo MIS, in which Stats' SportVU player tracking technology will be blended with Apollo MIS' player fitness and health management system. The pair will initially focus on deepening their involvement in basketball, as SportVU is used by 10 ...

Tags: Marketing and Sponsorship

05/30/12
NHL Renews Sponsorship Deal With Pepsi

The NHL has signed a "five-year extension of Pepsi’s North American sponsorship rights," a deal many thought would be the league's "most challenging renewal,” according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Financial terms were unknown, but sources said that negotiations ...

Tags: Marketing and Sponsorship, NHL, PepsiCo

05/30/12
Chevy, ManU To Announce New Partnership

Chevrolet tomorrow is expected to announce a "major marketing initiative and sponsorship deal" with EPL club Manchester United, according to Burden & Shepardson of the DETROIT NEWS. It is unknown how much the sponsorship is worth, and details of the deal will be revealed tomorrow. The deal "coul ...

Tags: Marketing and Sponsorship, General Motors, Manchester United

05/30/12
Omega Unveils Its Olympic Ad Campaign

Omega yesterday unveiled its global ad campaign for the London Games. The effort will include 15-, 30- and 60-second television ads featuring Chinese diver Qiu Bo, U.S. swimmer Natalie Coughlin, U.K. heptathlete Jessica Ennis, U.S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U.S. pole ...

Tags: Marketing and Sponsorship, Olympics, Coca-Cola

05/30/12
UA Shows Lighter Side With Online Comedy Video

Under Armour is “lightening things up with a new web video” starring Patriots QB Tom Brady that premiered yesterday on comedy video site Funny or Die, according to Shareen Pathak of AD AGE. The video features Brady in an L.A.-ar ...

Tags: Marketing and Sponsorship, Under Armour

05/30/12
Celtics Ink Naming-Rights Deal With Sun Life

The Celtics yesterday announced that Sun Life Financial Inc. has acquired naming rights to the team’s exclusive Courtside Club as part of a multiyear partnership renewal beginning in the ‘12-13 season. Financial terms were not disclosed. The Courtside Club, the Celtics primary hospitali ...

Tags: Marketing and Sponsorship, Boston Celtics

05/25/12
GE's USOC Deal Includes New Medical Technology

GE's sponsorship with the USOC provides U.S. team doctors "with groundbreaking technology to manage the health care of the athletes,” according to Eddie Pells of the AP. The deal, which runs through '20, will “put thousands of pages of medical records into a computerized d ...

Tags: Marketing and Sponsorship, USOC, GE

05/25/12
New Campaign For I'll Have Another's Jockey

America’s Best Racing (ABR) is launching a marketing initiative around Mario Gutierrez, the jockey for Triple Crown contender I’ll Have Another, which will include production of T-shirts, hand-held placards and cookies with the message “Uno Mas, Mario!” leading up to the Belm ...

Tags: Marketing and Sponsorship

05/25/12
Carpenter, Fuzzy's Vodka Starts IndyCar Team

IndyCar driver Ed Carpenter will start Sunday's Indianapolis 500 in the No. 28 position, and he has partnered with sponsor Fuzzy’s Ultra Premium Vodka to "set up a team that ensures he has a drive in every race this season, and potentially creates a career path that stretches beyond his drivin ...

Tags: Marketing and Sponsorship, IndyCar

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