WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case Octopus Pants Cause Stir At U.S. Open NBC Sports Concludes Successful Upfront Season Mets Decide Against Dating Website Pitch
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WTA Launches Global "40 Love" Global Ad Campaign Via Print, TV, Digital06 / 18 / 13The WTA today fully launched its global "40 Love" ad campaign that celebrates the organization's 40th anniversary and includes print, TV and digital elements. The print element, under the tagline "Forty Years of Breaking Barriers. Thank you for inspiring us," pairs images of five current women's ten... Tags: Marketing and Sponsorship, WTA |
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NBA TV Ad Sales Up More Than 100%
Ad sales for NBA TV are up more than 100% compared to this time a year ago, and those for NBA.com and related digital platforms are similarly up by strong double-digit percentages, said Turner Sports execs. Top-spending categories include telecom, automotive, financial services and retail. Among par ...
Tags: Marketing and Sponsorship, NBA
Marketplace Roundup
Couture hoping to retain strength of brand after he retires from UFC In Las Vegas, Amanda Finnegan notes Randy Couture “has become much more than a fighter” in his 14 years with the UFC, he has “become a brand.” Couture has “parlayed his successes into business ventures outside ...
Peyton Hillis Wins Cover Of "Madden NFL 12"
Browns RB Peyton Hillis yesterday completed his shocking run through EA Sports' "Madden NFL 12" fan vote bracket for the game cover, routing Eagles QB Michael Vick in the final with a vote margin of 66% to 34%. The selection was announced live on ESPN2's "SportsNation." Hillis today is conducting a ...
Golden Corral Sponsoring Tommy Baldwin Racing
After testing the value of sponsoring Tommy Baldwin Racing's No. 36 car at two races, Golden Corral yesterday announced it will step up to sponsor the car for 19 of the 28 remaining NASCAR Sprint Cup Series races. The Raleigh-based restaurant sponsored the No. 36 Chevrolet, driven by Dave Blane ...
Randy Couture Likely To Be In Next "UFC Undisputed"
UFC fighter Randy Couture said that it is “likely he'll be an available character in future versions” of THQ’s "UFC Undisputed" video game, “after being a notable exception in its past two releases,” according to Brett Okamoto of ESPN.com. Couture during a “contract dispute with the UFC” in ’08 sign ...
Tags: EA Sports, UFC, Mixed Martial Arts, Marketing and Sponsorship
Marketplace Roundup
The TAIPEI TIMES reported world No. 1 female golfer Yani Tseng Tuesday "signed a sponsorship agreement with the Beijing-based Reignwood Group." Terms were not disclosed, but reports have speculated that Tseng will receive US$500,000-600,000 "a year under the two-year deal." The deal "requires Yani T ...
EA Sports' Moore Thrilled With "Madden" Fan Vote
The cover athlete for EA Sports' "Madden NFL 12" video game will be announced today on ESPN2's "SportsNation," and EA Sports President Peter Moore yesterday in a chat with fans ahead of the announcement said having fans vote for the cover athlete this year was "certainly a great experiment and we're ...
Medallion Financial Launching Sports Group
Less than six months after acquiring a major stake in Richard Petty Motorsports (RPM), Medallion Financial is launching a sports group that will sell inventory and advertising for RPM, more than 160 minor league baseball teams and more than 10,000 taxicabs. Medallion is a taxicab lending a ...
Wells Fargo Ramps Up Branding Of PGA Tour Event
Wells Fargo will be “ramping up its name recognition and its client entertainment” at this year's PGA Tour stop at Quail Hollow Club “after two years of keeping its brand off the former Wachovia Championship,” according to a front-page piece by Rick Rothacker of the CHARLOTTE OBSERVER. The bank will ...
Tags: Marketing and Sponsorship, Wells Fargo, PGA Tour, Golf
Marketplace Roundup
In India, Sharma & Rao reported Nike “has renewed its contract with the Board of Control for Cricket in India to be the official kit sponsor of the Indian cricket team and the new deal is said to be pegged at approximately” US$60.6M. Nike will also “be the official licencee for apparel merchandi ...
