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FIFA Sponsors Have Yet To Pull Out Of Deals In Wake Of Corruption Indictments

Published in SportsBusiness Daily on 05 / 29 / 15

While many FIFA sponsors have "advertised their concerns" amid the scandal that broke this week, none of them so far "have said they are pulling out of their deals," according to a front-page piece by Vranica, Mickle & Robinson of the WALL STREET JOURNAL. 21 Sports & Entertainment Marketing ...

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Tags: Marketing and Sponsorship, FIFA, Visa, Adidas, Hyundai, Sony

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ESPN Seeing More Ads Aimed At White House

Businesses and trade associations aiming to catch the attention of President Barack Obama are “doing something a little strange: they’re buying up airtime on ESPN,” according to Anna Palmer of POLITICO. Media strategists said that they “offer up the all-sports network as ...

Tags: ESPN, Marketing and Sponsorship

NCAA: No Hashtags, URLs On Football Field

The NCAA football rules committee yesterday announced “the ban of all urls and hashtags from the field for 2013,” as they represent "an advertisement," according to Hugh Kellenberger of the Jackson CLARION-LEDGER. The only ads "allowed on the field are for the NCAA, the conference, the b ...

Tags: Marketing and Sponsorship, NCAA

Jaguars' New Uniforms In Short Supply

With over a week having passed since the Jaguars announced new uniform color combinations , the "revamped Jags gear hasn’t made it into stores yet, leaving many fans wondering when they can get their hands on it,” according to Drew Dixon of the FLORIDA TIMES-UNION. Jacksonville-based Sp ...

Tags: Jacksonville Jaguars, Marketing and Sponsorship

Will Companies Seeks Out Collins After Announcement?

JetBlue and Absolut yesterday on their official Twitter feeds offered support of Wizards C Jason Collins' announcement on SI.com Monday that he is gay, but “most marketers without a relationship with Mr. Collins seem to have held back on the subject so far,” according to Nat Ives of AD A ...

Tags: Marketing and Sponsorship

ExxonMobil Ends Masters Sponsorship

ExxonMobil is "ending its top-level sponsorship" of The Masters, while UPS "joins the partner rolls," according to Michael Buteau of BLOOMBERG NEWS. Mercedes-Benz, an int'l sponsor of The Masters since '08, will move up to replace ExxonMobil as "one of three global sponsors of the tournament," joini ...

Tags: Marketing and Sponsorship, Golf, ExxonMobil, UPS, Mercedes Benz

Tebow's Marketing Options Hurt By Release

Sports business experts wonder if QB Tim Tebow, one of the “singular socio-cultural forces in recent memory will recover” from his recent release from the Jets, according to Wayne Coffey of the N.Y. DAILY NEWS. Forbes’ Kurt Badenhausen said, “It’s hard for corporate Ame ...

Tags: Marketing and Sponsorship

What Marketing Opportunities Await For Collins?

Wizards C Jason Collins’ status as the first active male athlete in a major U.S. pro sport to announce he is gay "could reap huge rewards" from a marketing standpoint, according to advertising experts cited by Marie Szaniszlo of the BOSTON HERALD. Ft. Lauderdale-based Gay Ad Network CEO M ...

Tags: Marketing and Sponsorship, NBA, Basketball

Toews Tops NHL Jersey Sales For '12-13

Blackhawks C Jonathan Toews, following a season that saw his team set an NHL-record 24-game point streak and clinch its first Presidents Trophy since '91, had the top-selling player jersey this year, according to data from Shop.NHL.com from Jan. 19 through April 26. Toews finished last season ranke ...

Tags: Marketing and Sponsorship, NHL

Marketplace Roundup

In Boston, Donna Goodison reports Gronk Nation, owned by Patriots TE Rob Gronkowski, Browns TE Dan Gronkowski and Chargers FB Chris Gronkowski, has "filed a trademark infringement lawsuit" against Mass.-based Sully’s Tees for "allegedly selling unauthorized 'Gronk' T-shirts." Gronk Nation ...

Tags: Marketing and Sponsorship

Longines Signs Deal To Sponsor Kentucky Oaks

The 139th Kentucky Oaks will be run Friday as the Longines Kentucky Oaks, under a five-year sponsorship agreement between Churchill Downs Inc. and the Swiss watchmaker. It is the first sponsorship for the Oaks, which draws crowds of more than 100,000 to Churchill Downs and features the best three-ye ...

Tags: Marketing and Sponsorship, Churchill Downs Inc.

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