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Making A Return Call: AT&T Renews Partnership With MLS, U.S. Soccer

Published in SportsBusiness Daily on 07 / 20 / 17

AT&T has renewed its partnerships with MLS, U.S. Soccer and the Mexican National Team's U.S. tour. AT&T has been a partner of the properties for at least eight years. As part of its deal with MLS, AT&T will become presenting sponsor of the final day of the regular season, known as Decisi...

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Tags: Marketing and Sponsorship, MLS, ATT

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Milller Lite-MLB Canada Deal Won't Affect Jays

Miller Lite yesterday signed on as the official beer of MLB in Canada , and with the Blue Jays having a pact with Budweiser, both sides claim there is "enough beer, and enough consumers of it, to satisfy everyone," according to Morgan Campbell of the TORONTO STAR. SABMiller Canada Dir of Marke ...

Tags: Marketing and Sponsorship, MillerCoors, MLB

Wheels Up The Latest To Sign American Pharoah

Membership-based private aviation company Wheels Up is grabbing a ride on the American Pharoah marketing bandwagon with a sponsorship that will give it signage on each of jockey Victor Espinoza's pant legs. Wheels Up also will have its logo on a cap that Ahmed Zayat, the owner of the Triple Crown co ...

Tags: Marketing and Sponsorship

FIFA Sponsors Applaud Blatter's Decision

Also see in today's SBD : FIFA President Sepp Blatter To Resign, But Not Effective Immediately Speculation Begins Regarding Replacement Candidates For Blatter FIFA Stakeholders Plan Overhaul In Wake Of Blatter's Decision To Leave USSF's Gulati Calls Blatter's Res ...

Tags: Marketing and Sponsorship, FIFA

Steph Curry's Marketing Prowess Rising Fast

As the Warriors' Stephen Curry "has risen from undersized point guard" to this year's NBA MVP, "he also has grown into a marketable commodity within the league," according to a front-page piece by Joe Garofoli of the S.F. CHRONICLE. Not only "has Curry’s No. 30 been the NBA’s top-selling ...

Tags: Marketing and Sponsorship, Golden State Warriors, Under Armour, NBA

Cam Newton's Portfolio Keeps Growing

While Panthers QB Cam Newton "easily is the most visible athlete in Charlotte, he also has a strong national presence, especially on the marketing front," and that presence grew "even stronger" yesterday after he signed a new five-year, $103.8 million extension with the team, according to David Newt ...

Tags: Marketing and Sponsorship, NFL, Carolina Panthers

American Pharoah Lands Deal With Monster Energy

Triple Crown contender American Pharoah "has corralled a huge sponsorship deal with Monster Energy," according to Richard Morgan of the N.Y. POST. Leverage Agency Founder & CEO Ben Sturner, whose company is representing American Pharoah, called the deal "the biggest in the history of horse racin ...

Tags: Marketing and Sponsorship, Horse Racing

Gatorade Launches New Promo Campaign

Gatorade today is launching a marketing campaign entitled “Sweat with the Best,” which allows fans to win sports experiences with athletes and teams using access codes found under the caps of specially marked bottles. Beginning today, Broncos QB Peyton Manning, tennis player Serena ...

Tags: Marketing and Sponsorship, Gatorade

MiLB Club Merch Sales Set All-Time High

The 160 minor league teams in the U.S. and Canada that are affiliated with MLB clubs "collectively generated an all-time high" of $60.3M in '14 through the sale of apparel, headwear and novelties, according to David Broughton of SPORTSBUSINESS JOURNAL. That total is up 9% from '13 ($55.4M) and "sur ...

Tags: Marketing and Sponsorship, MiLB

USA Swimming Pushing Obstacle Course

USA Swimming is replacing lane dividers with foam rafts in a splashy new attempt to build youth interest in the sport. The national governing body is selling sponsorship spots for SwimJitsu, a traveling pool obstacle course that is part-serious swimming, part-“Wipeout” (ABC's reality sho ...

Tags: Marketing and Sponsorship

The Hartford To Sponsor MLB Reliever Awards

The Hartford today is officially announcing its MLB sponsorship, which grants the insurer exclusivity within the business insurance, homeowners insurance and employee benefits categories. The Hartford's new rights include presenting sponsorship of the AL and NL Reliever of the Year Awards. Former ML ...

Tags: Marketing and Sponsorship, MLB, Hartford Financial

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