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USL Club Sacramento Republic FC's New Jersey Sponsorship Deal Key To MLS Bid

Published in SportsBusiness Daily on 10 / 17 / 17

USL club Sacramento Republic has signed a binding five-year deal with UC Davis Health for a potential MLS jersey sponsorship. The deal is believed to be the first time that any MLS expansion bidder has secured this kind of agreement prior to being granted a franchise by the league. UC Davis Health h...

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Toyota Becomes Cubs' "Legacy Partner" Sponsor

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Ohio State Limits Sale Of Numbered Jerseys

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Rousey Files To Trademark Popular Catchphrase

UFC fighter Ronda Rousey has "filed for a trademark" for the phrase "Do Nothing Bitch," as well as the shortened version "DNB," according to Darren Rovell of ESPN.com. Rousey popularized the phrase when she mentioned it "on an episode of 'UFC 190 Embedded'" prior to her Aug. 1 win over Bethe Correia ...

Tags: Marketing and Sponsorship, UFC

JH Design Gets NFL License For High-End Products

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Tags: Marketing and Sponsorship, NFL

Third Version Of Adidas' Yeezy Boosts Draw Demand

adidas on Saturday "will try to lift its street cred by releasing the third version of its popular Yeezy Boost shoe with rapper Kanye West," according to Ellen Emmerentze Jervell of the WALL STREET JOURNAL. adidas "has struggled for years to regain its cool status, particularly in the U.S." To ...

Tags: Marketing and Sponsorship, Adidas

Glukos Relaunches After Major Changes

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Marketplace Roundup

The AP reported FIFA has "met with some World Cup sponsors in a meeting they demanded after a corruption crisis rocked football’s governing body," but "little detail was revealed after the closed-door session Thursday." The meeting was "shrouded in secrecy at FIFA headquarters and attende ...

Tags: Marketing and Sponsorship

Bud Light To Roll Out NFL Team-Branded Cans

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J.J. Watt Endorsing Papa John's

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Land O'Lakes Signs On With Vikings Stadium

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