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Sleep Deprivation: Mattress Company Airweave Ends USOC Deal Three Years Early

Published in SportsBusiness Daily on 06 / 27 / 17

Japanese mattress top maker Airweave quietly pulled out of its USOC sponsorship in April, three years short of the deal’s scheduled expiration. After first signing with Team USA during the '14 Sochi Games as part of a push to establish U.S. brand awareness, Airweave re-upped through the '20 ...

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Tags: Marketing and Sponsorship, USOC

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