Upcoming Conferences and Events

Featured Story

Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

Read More

Tags: Marketing and Sponsorship, USOC, Comcast

More Stories

11/14/14
Vera Bradley To Sponsor Ice Dancing Show

Handbag and luggage brand Vera Bradley is making its first run at sports sponsorship with a presenting sponsorship of “Shall We Dance on Ice,” a live performance and TV show that includes performances from Olympic Gold Medal-winning ice dancers Meryl Davis and Charlie White. The show is ...

Tags: Marketing and Sponsorship

11/14/14
Marketplace Roundup

Fantasy sports brand FanDuel has announced a marketing deal with the Redskins that will prominently showcase FanDuel at FedExField as well as across the team’s digital and social media platforms. Former NFLer Chris Cooley also will take part in the initiative. This marks the first time the Red ...

Tags: Marketing and Sponsorship

11/13/14
Bettman: NHL Jersey Ads Not Imminent

NHL Commissioner Gary Bettman during yesterday's NHL marketing meetings in Toronto said that jersey sponsorship is "not imminent" in the league, according to TSN's Rick Westhead ( TWITTER.com, 11/12 ). Bettman's comments come after NHL COO John Collins during last week's '14 NeuLion Sports Media & ...

Tags: Marketing and Sponsorship, NHL, NBA

11/13/14
Heineken Inks Multi-Year Deal With Fire

The Fire yesterday announced a "multi-year agreement to make Heineken the team’s official domestic, import and cider beer of the club," according to Brian Sandalow of the CHICAGO SUN-TIMES. The pact "begins in January and is believed to be a multi-million dollar deal." Toyota Park’s Seco ...

Tags: Marketing and Sponsorship, Chicago Fire, MLS

11/13/14
Marketplace Roundup

In Atlanta, Doug Roberson reported the Atlanta Track Club and Mizuno USA yesterday announced "an exclusive partnership" set to begin Jan. 1. The arrangement is the "first of its kind for both Atlanta-based organizations and is the largest business partnership in Atlanta Track Club history." Neither ...

Tags: Marketing and Sponsorship

11/12/14
NBA Signs Four-Year Deal With FanDuel

See the listing for FanDuel The NBA has signed a four-year deal with FanDuel that makes the company the league’s exclusive one-day daily fantasy partner and gives the NBA an undisclosed equity stake in the company. “We have been working on this deal for the past few mont ...

Tags: Marketing and Sponsorship, NBA

11/12/14
NBA Signs Lease For New Flagship Retail Store

The NBA has signed a 20-year lease for 25,000 square feet of retail space at 45th Street and Fifth Ave. in Manhattan that will become the league’s flagship store within a year. The new NBA Store will open in time for the '15 holiday shopping season and be built in retail space that held a ...

Tags: Marketing and Sponsorship, NBA

11/12/14
Sporting KC Eyeing First Flagship Retail Shop

Sporting KC is planning to build an approximately 5,000-square-foot retail shop at Sporting Park that would cost seven figures and serve as the venue's first flagship merchandise hub. The shop would be open for the start of the '16 MLS season, though SKC VP/Merchandise John Moncke noted it coul ...

Tags: Marketing and Sponsorship, Sporting Kansas City

11/12/14
Wix.com Airing First-Ever Super Bowl

Israel-based Web development platform Wix.com today announced that it will air its first-ever Super Bowl ad during NBC's broadcast of the Feb. 1 game. The 30-second spot will be supported by additional spots and content that will be developed and tailored for Wix' various online platforms ( Wix ...

Tags: Marketing and Sponsorship, Super Bowl

11/12/14
Marketplace Roundup

Heineken today announced deals with seven MLS clubs set to begin Jan. 1. The beer brand inked deals with the Fire, Crew, DC United, Dynamo, Red Bulls, NYC FC and Orlando City SC. The deals establish Heineken either as the official beer or the official import of each club. The announcement com ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug