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Avaya, HP Ink Joint Sponsorship Deal With Team Penske's NASCAR, IndyCar Teams

Published in SportsBusiness Daily on 05 / 01 / 15

In the same week in which one major tech company left NASCAR , another one is entering, as California-based IT firm Avaya this afternoon will announce a deal with Team Penske that also extends to the organization's IndyCar team. As part of a joint venture with HP, Avaya will sponsor Sprint Cup Seri...

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Tags: Marketing and Sponsorship, NASCAR

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Louisville To Wear Ware-Inspired Warmups

Univ. of Louisville men’s basketball players “will wear special warm-ups" from adidas honoring injured teammate Kevin Ware prior to Saturday's Final Four game against Wichita State, according to Chris Chase of USA TODAY. UL coach Rick Pitino “announced the tribute" yesterday and pi ...

Tags: Marketing and Sponsorship, Adidas

UGA, Nike Unveil Secondary Logo

The Univ. of Georgia and Nike yesterday unveiled a "new secondary logo and some subtle changes to their uniforms" as part of the school's "brand identity launch," according to Chip Towers of the ATLANTA JOURNAL-CONSTITUTION. But it seemed UGA AD Greg McGarity's "primary message" was that "nothing m ...

Tags: Marketing and Sponsorship, Nike

BBVA Ends Bowl Game Title Sponsorship

BBVA Compass bank will "end its sponsorship of Birmingham’s college football bowl game" after the '14 edition, according to Stan Diel of the BIRMINGHAM NEWS. The bank's Birmingham City President Alan Register yesterday said that BBVA "elected to not renew its four-game contract with ESPN and ...

Tags: Football, NCAA, Marketing and Sponsorship

Toews Still Best-Selling NHL Jersey

Blackhawks RW Jonathan Toews remained atop the list of best-selling NHL player jerseys for the month of March, despite the club’s record-breaking point streak ending last month, according to data from Shop.NHL.com. Additionally, Blackhawks RW Patrick Kane jumped from the No. 5 spot during the ...

Tags: Marketing and Sponsorship, NHL

Final Four Gear Flying Off The Shelves

The Univ. of Louisville’s "second-straight Final Four appearance, coupled with its football team’s upset victory in the Sugar Bowl earlier this year, has propelled the school’s revenues from merchandise royalties to an estimated" $1.4-1.6M, according to a front-page piece by Chris ...

Tags: Marketing and Sponsorship, NCAA, Basketball

Adidas Launches Global Line Around Messi

adidas believes that La Liga club FC Barcelona F Lionel Messi is "such a transcendent star, it would be silly NOT to try” to promote him in the U.S., according to Brian Shactman of CNBC.com. Messi is “the best soccer player in the world but he's virtually unknown” stateside. adidas ...

Tags: Marketing and Sponsorship, Soccer, Adidas

Final Four A Boon For Wichita State

Wichita State Univ. Assistant AD/Marketing & Corporate Relations John Brewer said that the company that licenses WSU brands for T-shirts and other merchandise "estimated earlier that reaching the Sweet 16 would mean a bump, pushing the university’s typical annual revenue of $125,000 to abo ...

Tags: Marketing and Sponsorship, NCAA, Basketball

Marketplace Roundup

The PGA Tour yesterday announced a new three-year, China-based partnership with Bose Corporation, making Bose the first company to acquire PGA Tour category rights outside of the U.S. Bose will be the Tour’s official marketing partner in the home theater system, home audio system and headphone ...

Tags: Marketing and Sponsorship

Visa Extends World Cup Deal Through '22

Visa has reached an "eight-year sponsorship extension" valued at more than $170M to stay a FIFA World Cup sponsor though the '22 event in Qatar, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal ensures Visa, which also is an IOC TOP sponsor, will "have the rights to the two premier ...

Tags: Marketing and Sponsorship, Visa

AT&T Debuts Ads With NBA Legends

AT&T's most recent ads in its "It's Not Complicated" campaign feature comedian Beck Bennett speaking with a group of Basketball HOFers instead of children, and in a “sight gag that also serves to link the two series of commercials, the new ones, like the original ones, take place in a ...

Tags: Marketing and Sponsorship

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