EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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McIlroy Has Bright Future As Endorser
Golfer Rory McIlroy "may have dramatically plummeted down the leaderboard" yesterday at The Masters after leading by four strokes heading into the final round, but his early success at the tournament "looks set to catapult him into golf's multimillion-earning elite," according to Kennedy & Ellis ...
Tags: Golf, Marketing and Sponsorship
Marketplace Roundup
In St. Petersburg, Mark Albright reported Tampa-based restaurant chain Beef 'O' Brady's "has signed a 'seven figure' naming rights deal for another three years with the owners of a college bowl game played at Tropicana Field." Beef 'O' Brady's has title sponsored the bowl aired and owned by ESP ...
Red Bull Signs Rickie Fowler To Deal
Red Bull added up-and-coming golfer Rickie Fowler to its list of athlete endorsers this week, keeping the energy drink in the men’s golf space after it lost Camilo Villegas recently. Fowler, who used to ride motocross as a teen before turning his focus to golf, announced the deal with Red Bull via T ...
Asia Marketing Potential A Big Part Of FSM/LRMR Deal
Fenway Sports Management President and Red Sox Exec VP & COO Sam Kennedy appeared on Bloomberg TV Thursday to discuss the new partnership between Fenway Sports Group's FSM and LRMR Marketing & Branding, and he said the opportunity to " partner with an iconic global athlete like LeBron Jam ...
Hainer Discusses Adidas, Reebok Relationship
adidas Group Chair & CEO Herbert Hainer discussed his company's acquisition of Reebok in '06 with BLOOMBERG BUSINESSWEEK. Hainer said when adidas acquired Reebok, “we saw it as a way to expand” in the U.S., but “we had to do much more cleanup work than we thought.” Hainer added, “I felt we could ...
Tags: Marketing and Sponsorship, Adidas, Reebok
Rio 2016 Signs $700M In Local Sponsorships
Organizers of the '16 Rio Games said that they have surpassed $700M for local sponsorships "with just two deals," according to Tariq Panja of BLOOMBERG NEWS. The deals are with Banco Bradesco in the banking category and with Embratel Participacoes and America Movil SAB's Claro, both owned by Carlo ...
Tags: Marketing and Sponsorship, BMW Inc., IOC
LeBron Inks Deal With Fenway Sports Management
Heat F LeBron James and his marketing outfit, LRMR Marketing & Branding, are now part of the Fenway Sports Group portfolio following the creation of a new broad-based pact in which FSG's Fenway Sports Management becomes the exclusive global representative for LRMR to secure marketing and sponsor ...
Mystics Ink Inova Health System As Jersey Sponsor
The WNBA Mystics have signed Inova Health System to a multiyear jersey sponsorship deal. Team officials would not disclose terms but said it is the largest deal in the club's 13-year history. Inova Health System, with five hospitals and 1,725 beds in Northern Virginia, has been a Mystics team par ...
Griffin Signs Exclusive Deal With Panini
Looking to build up its soon-to-launched memorabilia line, Panini America has signed Clippers F and NBA Slam Dunk Contest winner Blake Griffin to an exclusive multiyear deal. Griffin joins Lakers G Kobe Bryant, Thunder F Kevin Durant and Wizards G John Wall on Panini’s roster of exclusive athle ...
MLS Fire Sign Multiyear Deal With Miller Lite
The MLS Fire have signed a new multiyear partnership with Miller Lite and renewed the brand as the exclusive domestic beer partner of Toyota Park. The partnership comes after MLS inked a league partnership with Anheuser-Busch that opened up local rights to clubs in the beer category. “We’ve bee ...
