Featured Story

Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

Read More

More Stories

College Teams To Wear Adidas' Sleeved Jerseys

Expect to see adidas roll out its new short-sleeve basketball jerseys around a handful of its teams during the men's NCAA Tournament. adidas VP/Global Basketball Lawrence Norman confirmed that some teams during March Madness will be wearing short-sleeve jerseys similar to those recently worn by the ...

Tags: Marketing and Sponsorship, Adidas

IU Basketball Success Fuels Merch Sales

The Indiana Univ. men's basketball team would appear likely to fall from the No. 1 position in the polls after last night's loss to Minnesota, but the program's "resurgence over the last two seasons has already put bucks in the bank," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURN ...

Tags: Marketing and Sponsorship

NCAA Clarifies Manziel Likeness Lawsuit

Texas A&M VP/Business Development Shane Hinckley yesterday said that while the NCAA would allow QB Johnny Manziel to "collect damages if his corporation's lawsuit against the maker of the 'Keep Calm and Johnny Football' T-shirt pans out," it would "consider an intentional copyright violation for ...

Tags: Marketing and Sponsorship, NCAA

Marketplace Roundup

MillerCoors and the Brewers yesterday announced a multiyear sponsorship renewal that will keep Miller Lite in place as the team's exclusive beer sponsor. The deal includes the creation of the new Miller Lite Party Deck, a 70-seat deck above the Miller Park right field Loge Bleachers that will open f ...

Tags: Marketing and Sponsorship

McKayla Maroney Teams Up With Dr Pepper Group

Dr Pepper Snapple Group this week will roll out a new effort around Gold Medal-winning U.S. gymnast McKayla Maroney and the N.Y. TIMES' Stuart Elliott noted it will focus on "five new soft drinks that are entries in the lower-calorie category of the carbonated beverage market along with Dr Pepper Te ...

Tags: Marketing and Sponsorship

Kegasus Not Likely To Be Used By Preakness

The Maryland Jockey Club will unveil its marketing campaign for the 138th Preakness Stakes in the next few weeks, and MJC President Tom Chuckas said that Kegasus, the “beer-guzzling centaur featured prominently in advertisements for the Preakness InfieldFest during the last two years, will lik ...

Tags: Marketing and Sponsorship, Horse Racing

Dikembe Mutombo Reemerges In Geico Ad

Former NBAer Dikembe Mutombo is the latest celebrity to appear in a Geico commercial, and he said that he "rarely goes anywhere without someone wanting to talk" about it, according to Chris Vivlamore of the ATLANTA JOURNAL-CONSTITUTION. Mutombo is second in NBA history for career blocked shots, ...

Tags: Marketing and Sponsorship, Geico

Standard Life Signs Four-Year Ryder Cup Deal

Scotland-based firm Standard Life Investments has “agreed to be the Ryder Cup’s initial worldwide partner, making it the first company to acquire rights to Ryder Cups on both sides of the Atlantic,” according to Michael Smith of SPORTSBUSINESS JOURNAL. Standard Life’s four-ye ...

Tags: Golf, PGA Tour, Marketing and Sponsorship

Waltrip Appears In Most Daytona 500 Ads

Jimmie Johnson might have won his second Daytona 500 yesterday, but he was just one of many NASCAR drivers to appear in ads during Fox' broadcast of the race. THE DAILY tracked the ads during race coverage, including full-screen and side-by-side ads; ads that appeared during the pre- and po ...

Tags: Marketing and Sponsorship, NASCAR

SHR Hopes To Capitalize On Danica's Week

Danica Patrick may have finished 8th in yesterday's Daytona 500, but her pole win dominated the week leading up to the race and Stewart-Haas Racing execs could not have been happier. The team still has three primary races to sell on Patrick’s No. 10 Sprint Cup Series car, and it is hoping ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug