Featured Story

Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

Read More

Tags: Marketing and Sponsorship, Golf

More Stories

07/02/15
Marketplace Roundup

AD AGE's Emma Hall wrote brands like Stella Artois, Jaguar and Evian are "taking hi-tech" to Wimbledon. Jaguar is "handing out biometric wearable devices" for spectators "to measure energy and excitement levels." An infographic created from the data will "be beamed live across digital billboard ...

Tags: Marketing and Sponsorship

07/01/15
Chevy The Latest Daytona Rising Founding Partner

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita ...

Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

07/01/15
Notre Dame Signs Licensing Deal With Fermata

Learn more about Fermata Partners Notre Dame has finalized an agreement with Atlanta-­based Fermata Partners to begin management of the school's trademark licensing program, effective July 1. Notre Dame currently has 210 licensees that will begin the contract transition process immed ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

07/01/15
Steph Curry Tops In NBA Jersey Sales

Warriors G Stephen Curry had the NBA's most popular jersey from April to June, dethroning Cavaliers F LeBron James, who previously held the top spot since the beginning of the '14-15 season. Rankings are based on overall retail sales on NBAStore.com from April-June. Curry took the top spot for the f ...

Tags: Marketing and Sponsorship, NBA

07/01/15
Reebok Important For Future UFC TV

UFC’s kit deal with Reebok was “done, quite simply, to provide a better look for television so that the product is more appealing to TV networks when the UFC's current deal with Fox” expires in ’18, according to Kevin Iole of YAHOO SPORTS. But the decision to “eliminate ...

Tags: Marketing and Sponsorship, UFC, Reebok

07/01/15
New Health-Conscious Mouthguard Collects Data

Richmond-based tech startup SMRT Mouth "makes mouthguards that collect data that get transmitted to mobile devices" in an effort to "read an athlete’s biometric signs to tell whether they are overheating," according to Benny Evangelista of the S.F. CHRONICLE. The company name "is an acronym fo ...

Tags: Marketing and Sponsorship

06/30/15
Fifth Third Bank Signs Deal With Daytona Int'l

Looking for a deal with an ISC property to round out its NASCAR sponsorship portfolio, Fifth Third Bank this morning announced that it has filled Daytona Int'l Speedway's long-open banking category with a multiyear pact. The Cincinnati-based bank, which already had deals with SMI-owned Kentucky ...

Tags: Marketing and Sponsorship

06/30/15
NYC FC Signs Beverage, Snacks Deal With PepsiCo

NYC FC has signed a new partnership with PepsiCo despite the company's 19-year league-wide partnership with MLS ending this year. PepsiCo's portfolio of food and beverages will serve as NYC FC's official and exclusive carbonated soft drink, bottled water, ready-to-drink iced tea, chips and salty sna ...

Tags: Marketing and Sponsorship, PepsiCo, NYC FC

06/30/15
Tennessee Ready For Nike Transition

The Univ. of Tennessee tomorrow "officially will become a Nike school," and at noon ET "will launch" its new apparel partnership with a live stream on UTSports.com, according to Patrick Brown of the CHATTANOOGA TIMES FREE PRESS. Tennessee will "unveil the new uniforms for each of its teams" on the s ...

Tags: Marketing and Sponsorship, Nike

06/30/15
Jeff Gordon Once Again Gets Rainbow Paint

Jeff Gordon for the NASCAR Sprint Cup race at Bristol Motor Speedway on Aug. 22 will see the "return of the rainbow-painted No. 24," as Axalta will revive the paint scheme Gordon has long been associated with during his career, according to CBS' Norah O'Donnell. Gordon, who is retiring at the end of ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug