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MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR's Official Beer

Published in SportsBusiness Daily on 11 / 22 / 17

MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light's official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport's offseason begins. Coors Light has been the official be...

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Tags: Marketing and Sponsorship, NASCAR, MillerCoors

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NBC Pushing "Football Night In America" Sales

NBC is "making a push to remind Madison Avenue about the chance to run commercials" in its NFL pre-game coverage on Sunday nights, "where a broad audience tunes in, but the prices for playing to them are not as dear," according to Brian Steinberg of VARIETY. Pre-kick coverage from 8:00-8:30pm ET wit ...

Tags: Marketing and Sponsorship, NBC, NFL

Cubs' Bryant Leads '15 MLB Jersey Sales

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Tags: Marketing and Sponsorship, MLB

Bulls Sign Deal With Polish Firm

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Tags: Marketing and Sponsorship, Chicago Bulls, NBA

Papa John's To Sponsor Breeders' Cup Festival Week

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Tags: Marketing and Sponsorship, Breeders Cup, Papa Johns

Marketplace Roundup

Delta Air Lines yesterday renewed its long-term partnerships with the Mets and Yankees for eight years. The airline will maintain the 22,500-square-foot Delta Sky360 Club at Citi Field, as well as permanent signage on the left-field wall. A new element of the Mets deal is sponsorship of all cultural ...

Tags: Marketing and Sponsorship

NBA's Tissot Deal Won't Prevent Team Deals

The NBA's new timekeeping marketing deal announced this morning with Tissot will not prevent teams from signing local deals, as long as the marketing efforts stay within the league’s mandated 75-mile marketing territory limit, a league official said. The Tissot deal is the brand's first with a ...

Tags: Marketing and Sponsorship, NBA

MLB Rangers T-Shirts Have Skyline Issue

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Tags: Marketing and Sponsorship, Texas Rangers, MLB

Four FIFA Sponsors Call For Blatter To Leave

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Tags: Marketing and Sponsorship, FIFA

Marketplace Roundup

ADWEEK's David Gianatasio noted Columbia Sportswear Chair Gert Boyle this week "returns to the company's commercials after a decade" as part of a fall campaign from agency North. The "lighthearted multimedia push, which kicks off this week, uses the line 'Tested Tough' to stress the resilience ...

Tags: Marketing and Sponsorship

Auburn Extends Under Armour Through '25

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