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"We won the championship. We're drinking champagne, but we have 14 guys grinding it out at a ballpark trying to watch it on their cell phones. They are the ones missing birthdays and their son's first Little League game" – Nationals President of Baseball Operations & GM Mike Rizzo , ...

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08/01/12
WGI To Go Without Sprint Cup Race Title Sponsor

Watkins Glen Int'l will “go without a title sponsor for next week’s NASCAR Sprint Cup Series race after a potential late deal fell apart,” according to Andrew Legare of the Elmira STAR-GAZETTE. This is the 27th annual Sprint Cup race at the track and “it will be the first wit ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

08/01/12
Packers, Bellin Heath Extend Partnership

Bellin Health and the Packers are "extending their partnership with naming rights for the new north gate at Lambeau Field and additional health-related programs," according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. Bellin Health President & CEO George Kerwin said during Monday's announcem ...

Tags: Marketing and Sponsorship, Green Bay Packers

08/01/12
JetBlue Signs Multiyear Deal With USC

JetBlue and USC have agreed to a multiyear sponsorship that was scheduled to be announced today at Long Beach Airport. Fox Sports, the multimedia rights holder for USC athletics, sold the deal to JetBlue. It includes an array of assets, including status as the Trojans’ official domestic a ...

Tags: Marketing and Sponsorship

08/01/12
Cam Newton Becoming Panthers' New Megastar

Panthers QB Cam Newton has “taken the country by storm since being drafted No. 1 overall last year,” and in just 15 months he has “developed into a national celebrity unlike anything the Panthers have seen since they began play" in '95, according to Steve Reed of the AP. If he is & ...

Tags: Marketing and Sponsorship, Carolina Panthers

08/01/12
Marketplace Roundup

NFL Media yesterday announced a new campaign titled, “It’s Serious Fun,” via David&Goliath, L.A. The campaign recently debuted with three TV spots: “Rooftop” and “Mountain” for NFL Network’s "Thursday Night Football" and “Wheat Field&rdqu ...

Tags: Marketing and Sponsorship, Adidas, PepsiCo

07/31/12
Chevrolet Inks ManU Shirt Sponsorship

General Motors' Chevrolet brand yesterday formally unveiled its seven-year shirt sponsorship deal with EPL club Manchester United valued at nearly US$600M, one day after GM Global Chief Marketing Officer Joel Ewanick was " ousted in connection with a deal " that provided sponsorship of the club, acc ...

Tags: Marketing and Sponsorship, English Premier League, General Motors, Soccer

07/31/12
EyeBlack Inks Deal With Little League Baseball

EyeBlack announced today it has signed a deal with Little League Baseball Inc. to become an approved licensee of the youth sports organization through the next season. Per the deal, Little League Baseball, Little League Softball and the Little League Challenger Division will all see their logos fe ...

Tags: Marketing and Sponsorship

07/31/12
Marketplace Roundup

The N.Y. Post reported Prince Sports "has won court approval of its restructuring plan giving ownership of the company to lenders." Under Prince's reorganization plan, lender ABG-Prince "will get all the reorganized company's equity in exchange" for its $67.2M secured debt. Unsecured creditors owed ...

Tags: Marketing and Sponsorship

07/30/12
Deutsche Bank Ready To Re-Up PGA Tour Deal

Deutsche Bank and the PGA Tour have agreed in principle to a "four-year contract extension that, barring any setbacks, will keep the German bank as title sponsor of the Deutsche Bank Championship through 2016," according to Michael Whitmer of the BOSTON GLOBE. The bank's current contract was "set to ...

Tags: Marketing and Sponsorship, PGA Tour

07/30/12
Yankees Stars Receive Personal Workout Gear

The latest trend inside the Yankees clubhouse “is having personalized workout shirts -- unique, generally not-for-sale gear designed by shoe companies, given to top talent” like RF Nick Swisher, SS Derek Jeter and 2B Robinson Cano, according to Daniel Barbarisi of the WALL STREET JOURNAL ...

Tags: Marketing and Sponsorship

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