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NBA's Latest Ads Look To Tell Deeper Stories Of League's Place In People's Lives

Published in SportsBusiness Daily on 09 / 20 / 17

The NBA is debuting a "new advertising effort for the upcoming season called 'I’m Why' that includes three new spots and, eventually, new commercials from all 30 NBA teams," according to John Lombardo of SPORTSBUSINESS JOURNAL. The effort, via Translation, N.Y., is the "latest iteration o...

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Tags: Marketing and Sponsorship, NBA

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