Featured Story

Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

Read More

Tags: Pac 12, Adidas, Marketing and Sponsorship

More Stories

07/22/13
EA Sports, CFP Not Discussing Licensing

College Football Playoff COO Michael Kelly yesterday said that EA Sports "had not yet inquired about licensing rights for the College Football Playoff to use in its video game," according to Dan Wolken of USA TODAY. Kelly said, "We haven't talked a ...

Tags: Marketing and Sponsorship, EA Sports

07/22/13
Target Adds Logo To Wrigley Field Wall

Target's "ubiquitous bull’s-eye logo" is now featured on Wrigley Field's outfield wall, a marketing move that "represents a whole new ballgame," according to Thomas Lee of the Minneapolis STAR TRIBUNE. The Target logo is on "maintenance doors located amid the ivy that clings to the famed outfi ...

Tags: Chicago Cubs, Target, Marketing and Sponsorship

07/22/13
Kaepernick Has Top-Selling NFL Jersey

49ers QB Colin Kaepernick's No. 7 jersey has been "the NFL's best seller over the last three months," according to Darren Rovell of ESPN.com. Quarterbacks finished in "four of the top five slots based on sales" from April 1-June 30 on NFLShop.com. Among ...

Tags: Marketing and Sponsorship, NFL, San Francisco 49ers

07/22/13
UNC To Mouthguard Company: Drop Player

The Univ. of North Carolina has "sent a cease-and-desist letter to Iceberg Guards" regarding G Leslie McDonald, who "until recently had been listed on the company's website as a user of its products," according to Beard & Biesecker of the AP. NCAA rules "generally prohibit athletes from endorsin ...

Tags: Marketing and Sponsorship

07/22/13
Federer Using New Wilson Racket

Roger Federer is "experimenting with a new tennis racket in the middle of the season," according to Tom Perrotta of the WALL STREET JOURNAL. The "once invincible" Federer "needs a little help, and there's nothing wrong with asking for it." Federer "hasn't divulged many details about the racket, othe ...

Tags: Marketing and Sponsorship, Tennis

07/19/13
New Allegations In Ed O'Bannon Lawsuit

Lawyers for the plaintiffs in the Ed O'Bannon antitrust lawsuit against the NCAA recently "amended their complaint by adding a series of new highly charged allegations," according to Steve Berkowitz of USA TODAY. They "mention specific alleged actions not only [by] the NCAA, but also by each of the ...

Tags: EA Sports, Marketing and Sponsorship, NCAA

07/19/13
IndyCar Inks Partnership With Soap Box Derby

IndyCar is "entering a formal, multi-year marketing partnership" with the Akron-based FirstEnergy All-American Soap Box Derby, according to a front-page piece by Jim Mackinnon of the AKRON BEACON JOURNAL. The agreement will "place the IndyCar logo on Derby cars this year in Akron and spread from the ...

Tags: IndyCar, Marketing and Sponsorship

07/19/13
Buster Posey Resolute In Not Becoming A Brand

Giants C Buster Posey is the reigning NL MVP and a two-time World Series champion, but he is “not a brand” and “not a renowned pitchman,” according to Tom Verducci of SI. Endorsement offers “poured in” to Posey and agent Jeff Berry during the offseason, and Posey ...

Tags: Marketing and Sponsorship, San Francisco Giants

07/18/13
EA Plans To Continue With CFB Game Sans NCAA

EA Sports Exec VP Andrew Wilson yesterday posted a statement online that the company will continue to develop and publish a college football video game despite the NCAA's decision to end its contract licensing its name and logo for EA Sports' "NCAA Football" franchise. Wilson wrote, "Our relati ...

Tags: EA Sports, NCAA, Marketing and Sponsorship

07/18/13
Woods Inks New Deal With Nike

Tiger Woods has "signed a new endorsement deal with Nike that will take the place of a contract set to expire this year," according to Bob Harig of ESPN.com. Mark Steinberg, Woods' agent, yesterday said that the contract was "signed about two weeks ago during a series of meetings in Florida." Steinb ...

Tags: Golf, Marketing and Sponsorship, Nike

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug