Featured Story

NFL Retirees Take Down Website On Concussion Settlement

Published in SportsBusiness Daily on 10 / 30 / 14

A group of retired players and their counsel objecting to the preliminary NFL concussion settlement have voluntarily taken down their website, www.nflconcussionsettlementfacts.com . Last week, counsel for the class seeking approval of the settlement asked the federal court to shut down the sit...

Read More

More Stories

Hershey Extends CBS And Turner, Signs IMG College

Hershey has extended its NCAA corporate partner agreements with CBS and Turner through '16, while signing a new deal with IMG College through '16 as well. As part of the deals with the nets, Hershey has access to marketing rights across all NCAA championships, including the continued title sponsorsh ...

Tags: Marketing and Sponsorship, Hershey

Highmark Back In With USOC, Allstate Out

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through ‘16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, H ...

Tags: Marketing and Sponsorship, USOC

Derrick Rose Buys Into Chicago Pizza Chain

Chicago-based deep dish pizza company Giordano's today announced that Bulls G Derrick Rose "has become an equity partner in the restaurant franchise," according to Darren Rovell of ESPN.com. Giordano's, which is "looking to branch out from the Chicagoland area, will lean on Rose to give it a boost a ...

Tags: Marketing and Sponsorship

Marketplace Roundup

SPORTING NEWS' Bob Pockrass wrote NASCAR driver Matt Kenseth "appears to be a better fit for sponsor The Home Depot" following his signing with Joe Gibbs Racing. Kenseth replaces Joey Logano at JGR, and "it doesn’t take a rocket scientist to figure out that a 40-year-old family man -- the fath ...

Tags: Marketing and Sponsorship

Aaron Rodgers Appearing In Pizza Hut Ads

Pizza Hut is "launching two ads starring" Packers QB Aaron Rodgers that “may air as soon as" tonight during the season-opening Giants-Cowboys game on NBC, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Rodgers will help kick off Pizza Hut's new Big Dinner Box, “described ...

Tags: Marketing and Sponsorship

UGG Launches New Tom Brady Ad

Patriots QB Tom Brady is appearing in a new ad campaign for footwear and fashion company UGG Australia, which is "trying to build on the success of its women’s line and expand into the men’s footwear market," according to Dan Adams of the BOSTON GLOBE. The company is "famous for its ...

Tags: Marketing and Sponsorship

PepsiCo Kicks Off New NFL Ad Campaign

To kick off the first season of its new 10-year sponsorship deal with the NFL, PepsiCo "will be deploying more NFL displays than ever before and highlighting blue can Pepsi,” according to Natalie Zmuda of AD AGE. One “key difference with the new deal is the expansion to include five of t ...

Tags: Marketing and Sponsorship, PepsiCo, NFL

New Ad Campaign Promotes Bud Light's NFL Deal

Bud Light is relying on fan-centric marketing to support the second year of its NFL leaguewide sponsorship. In addition to the massive fantasy football promotion announced last month that will be carried on nearly 1 billion bottles and cans of America’s top selling beer brand, A-B has new ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

Kenseth Signs With JGR; Logano To Penske

Joe Gibbs Racing yesterday formally announced that Matt Kenseth has signed with the team to drive the No. 20 Sprint Cup Series Toyota with sponsorship from Dollar General and The Home Depot starting in '13. The car's current driver, Joey Logano, yesterday announced he has signed a multiyear dea ...

Tags: Marketing and Sponsorship, NASCAR

Under Armour Campaign Targets Women

Under Armour is “setting its sights squarely on the women’s market” as the company yesterday unveiled its “first multimedia marketing campaign targeting women, with the tag line ‘No Matter What, Sweat Every Day,’ according to Jean Palmieri of WOMEN'S WEAR DAIL ...

Tags: Marketing and Sponsorship, Under Armour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug