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Nike Re-Signs Odell Beckham Jr. To Brand's Most-Lucrative NFL Player Deal To Date

Published in SportsBusiness Daily on 05 / 24 / 17

Nike's new contract with Giants WR Odell Beckham Jr. is "believed to be worth" more than $29M over five years and is "by far the most lucrative endorsement deal for a NFL player to date," according to sources cited by Nick DePaula of NICEKICKS.com. If certain triggers are met, the deal could "escala...

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Tags: Marketing and Sponsorship, New York Giants, Nike, Adidas

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