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Chips & Putts: McIlroy Experimenting With TaylorMade Clubs In Wake Of Nike's Departure

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The AP's Doug Ferguson noted Rory McIlroy is "replacing his Nike driver and two fairway metals this week" with TaylorMade equipment while playing at the WGC-HSBC Champions as he "begins to search for new equipment" after the company in August announced that it is stepping out of the golf equip...

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Tags: Marketing and Sponsorship, Golf

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Tags: Portland Trail Blazers, Marketing and Sponsorship

Marketplace Roundup

In Cleveland, Dan Labbe cites data from Dick's Sporting Goods as showing Browns jersey sales are "back on top" of the retail chain's NFL team jersey sales rankings, "thanks to a resurgence" in purchases of QB Johnny Manziel jerseys and the jerseys of starting QB Brian Hoyer. The data also shows that ...

Tags: Marketing and Sponsorship

LeBron To Endorse Kia Motors

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