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FIFA Sponsors Likely To Resist Knee-Jerk Response To Indictments, But Reactions Loom

Published in SportsBusiness Daily on 05 / 27 / 15

While FIFA's biggest sponsors "probably will take a close look at their relationships" with the governing body after today's arrests and indictments , "they’re unlikely to take any immediate action," according to Aaron Ricadela of BLOOMBERG NEWS. London-based Futures Sports & Entertainmen...

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Tags: FIFA, FIFA World Cup, Marketing and Sponsorship, Soccer

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Company Sues Reebok Subsidiary Over Hockey Bag

Ontario-based hockey supplier Grit Inc. has sued Reebok alleging subsidiary Sport Maska Inc. has "started marketing a new hockey bag that is similar to Grit’s well-known Hockey Tower,” according to Janet McFarland of the GLOBE & MAIL. Quebec-based Sport Maska “denies all t ...

Tags: Marketing and Sponsorship, Hockey, Reebok

Marketplace Roundup

In San Antonio, Jerry Briggs reported the Univ. of Texas-San Antonio and adidas “have entered into a three-year partnership in which the company will be the school's official athletic apparel, footwear, accessories and equipment products supplier" through the '15-16 season. A school spokespers ...

Tags: Marketing and Sponsorship

McIlroy Seeks Deals Through Relationships

Rory McIlroy’s successes “off the course this year have dwarfed his accomplishments on it,” according to the N.Y. TIMES’ Karen Crouse, who wrote a sports-section cover story under the header, “The Branding Of Rory McIlroy.” In the 18 months since McIlroy signed w ...

Tags: Marketing and Sponsorship, Golf

Female Jockey Rosie Napravnik's Marketability

Octagon Managing Dir of Olympic & Action Sports Peter Carlisle has "signed a deal for jockey Rosie Napravnik to endorse Snickers ... and has another in the works that could be announced" before the Preakness Stakes on May 18, according to Chris Korman of the Baltimore SUN. Carlisle said of Napra ...

Tags: Marketing and Sponsorship, Horse Racing

Kaepernick Signs Endorsement With Jaguar

49ers QB Colin Kaepernick has “signed an endorsement deal with Jaguar, helping them launch the F-TYPE V8 S,” according to ESPN.com's Darren Rovell ( TWITTER.com, 5/2 ). CSNBAYAREA.com noted when Kaepernick took over for Alex Smith as the 49ers' starting QB last season, there was & ...

Tags: Marketing and Sponsorship, San Francisco 49ers

Study Shows Collins Can Be Effective As Endorser

A recent report shows consumers will likely view Wizards C Jason Collins, who publicly announced Monday he is gay, "just as effective a product endorser as a straight athlete," according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. Univ. of Southern Maine sport management assistant professor H ...

Tags: Marketing and Sponsorship, NBA

ESPN Seeing More Ads Aimed At White House

Businesses and trade associations aiming to catch the attention of President Barack Obama are “doing something a little strange: they’re buying up airtime on ESPN,” according to Anna Palmer of POLITICO. Media strategists said that they “offer up the all-sports network as ...

Tags: ESPN, Marketing and Sponsorship

NCAA: No Hashtags, URLs On Football Field

The NCAA football rules committee yesterday announced “the ban of all urls and hashtags from the field for 2013,” as they represent "an advertisement," according to Hugh Kellenberger of the Jackson CLARION-LEDGER. The only ads "allowed on the field are for the NCAA, the conference, the b ...

Tags: Marketing and Sponsorship, NCAA

Jaguars' New Uniforms In Short Supply

With over a week having passed since the Jaguars announced new uniform color combinations , the "revamped Jags gear hasn’t made it into stores yet, leaving many fans wondering when they can get their hands on it,” according to Drew Dixon of the FLORIDA TIMES-UNION. Jacksonville-based Sp ...

Tags: Jacksonville Jaguars, Marketing and Sponsorship

Will Companies Seeks Out Collins After Announcement?

JetBlue and Absolut yesterday on their official Twitter feeds offered support of Wizards C Jason Collins' announcement on SI.com Monday that he is gay, but “most marketers without a relationship with Mr. Collins seem to have held back on the subject so far,” according to Nat Ives of AD A ...

Tags: Marketing and Sponsorship

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