Featured Story

Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

Read More

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

More Stories

10/11/12
Nike Reaffirms Support For Armstrong

Nike yesterday once again “reaffirmed its support of Lance Armstrong,” whose career was “tarnished by statements of 11 former teammates saying he used performance enhancing drugs,” according to Allan Brettman of the Portland OREGONIAN. Nike's statement was “made ho ...

Tags: Marketing and Sponsorship, Nike

10/11/12
Newcastle Manager: Wonga Deal Helps Propel Team

EPL club Newcastle United manager Alan Pardew has defended the team's “controversial new sponsorship deal” with short-term loans company Wonga, and claims that the partnership “can help propel his team into the Premier League's top four,” according to Louise Taylor of the GUA ...

Tags: Marketing and Sponsorship, English Premier League, Soccer

10/11/12
NASCAR Debuts Slot Machine Games

The first official NASCAR slot machine “is coming to casinos in mid-2013,” according to Bill Speros of ESPN.com. Clint Bowyer is “one of five Sprint Cup drivers featured” in Bally Technologies' "one-of-a-kind gaming experience." The other drivers “competing on a virtual ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

10/11/12
Wheels & Deals

In Charlotte, Caroline McMillan reports NASCAR debuted its first “Business Series” last night in an effort to “connect small-business owners with some of the sport’s official partners.” Official NASCAR partners, such as “Bank of America, Office Depot, Nationwide I ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

10/10/12
Li-Ning Officially Announces Wade Deal

Chinese sportswear company Li-Ning and Heat G Dwyane Wade today formally announced a multiyear partnership involving the creation of a new athletic footwear and apparel brand called "Wade." The brand will serve as the centerpiece of Li Ning's int'l basketball strategy and be shaped by Wade's creativ ...

Tags: Marketing and Sponsorship, Li Ning

10/10/12
NBA, Heat Look To Capitalize On China Trip

The NBA is “orchestrating its sixth China Games tour to enhance its largest market outside” the U.S. and the Heat and “some of their players hope to cash in on the opportunity as well,” according to a front-page piece by Craig Davis of the South Florida SUN-SENTINEL. The trip ...

Tags: Marketing and Sponsorship, Miami Heat, NBA, Li Ning

10/10/12
Newcastle's Shirt Deal Continues To Polarize

The shirt sponsorship deal between EPL club Newcastle United and U.K.-based short-term loans company Wonga is estimated to "be worth more than [$12.8M, all figures U.S.] a year over the course of the four-year agreement,” although "exact figures" have not been released, according to Luke Edwar ...

Tags: Marketing and Sponsorship, English Premier League

10/10/12
Packers' Nelson Films Wisconsin Tourism Ad

Packers WR Jordy Nelson and his family were in a "commercial shoot" yesterday at the Brown County Reforestation Camp for the Wisconsin Department of Tourism’s fall '13 campaign, according to Nathan Phelps of the GREEN BAY PRESS-GAZETTE. The spot, directed by Jerry Zucker, “features Nelso ...

Tags: Marketing and Sponsorship

10/10/12
Under Armour Unveils Military-Inspired CFB Unis

The Univ. of South Carolina football team on Saturday during its game against LSU "will debut a new uniform from Under Armour, dubbed a 'Battle' uniform by the apparel company that provides all of the school's athletic gear," according to Josh Kendall of the Columbia STATE. South Carolina coach Stev ...

Tags: Marketing and Sponsorship, Under Armour

10/09/12
Cam Newton To Launch Clothing Line

Charlotte-based department store chain Belk has partnered with NFL Panthers QB Cam Newton to launch a men's apparel line called MADE Cam Newton. The line will debut in the Spring of '13 and will feature men's professional apparel, accessories and shoes ( Belk ). In Charlotte, Ely Portillo writes New ...

Tags: Marketing and Sponsorship, NFL, Carolina Panthers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug