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Published in SportsBusiness Daily on 11 / 25 / 14

Mavericks Owner Mark Cuban will appear in a one-on-one interview on HBO's "Real Sports" at 9:00pm ET.

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10/15/12
Heat Players Sign With Chinese Shoe Company

Heat G Terrel Harris and C Dexter Pittman on Saturday during the team's participation in the '12 NBA China Games were "introduced as endorsers" of Chinese shoe and apparel company Peak, which is also a Heat team sponsor, according to Joseph Goodman of the MIAMI HERALD. A source said that G James J ...

Tags: NBA, Miami Heat, Marketing and Sponsorship

10/15/12
Marketplace Roundup

Insurance firm AIG and the New Zealand Rugby Union have agreed to a five-and-a-half-year deal for AIG to sponsor six NZRU rugby teams: the All Blacks, Maori All Blacks, All Blacks Sevens, New Zealand Black Ferns (women’s fifteens), New Zealand Women’s Sevens and New Zealand Under 20 ( AI ...

Tags: Marketing and Sponsorship

10/12/12
Livestrong Not Changing Role Of Armstrong

Livestrong CEO Doug Ulman said the organization's goal is to "keep fighting for the mission" of helping cancer victims, despite recent reports of Lance Armstrong's PED use , according to Jim Vertuno of the AP. Ulman and other leaders with the charity are "banking on the idea that the good done by A ...

Tags: Marketing and Sponsorship, Nike

10/12/12
NHL Sponsors Drawing Up Contingency Plans

NHL sponsors and advertisers are "now anxiously drawing up contingency plans in case more -- or eventually all -- of the season is compromised," according to Susan Krashinsky of the GLOBE & MAIL. Scotiabank Senior VP & Head of Marketing Duncan Hannay said, "The big impact for us is, we reall ...

Tags: Marketing and Sponsorship, NHL

10/12/12
Miguel Cabrera's Agency Negotiating New Deals

SFX Baseball Group is "negotiating deals with multiple companies" on behalf of its client Tigers 3B Miguel Cabrera, and "more deals, with MLB sponsors, are likely to come after the postseason," according to Karl Henkel of the DETROIT NEWS. Marketing analysts said that a "strong playoff performa ...

Tags: Marketing and Sponsorship, MLB, Detroit Tigers, SFX

10/12/12
Nike Signs Westbrook, Adidas Signs Rubio

Nike's Jordan Brand Thursday announced that it has signed Thunder G Russell Westbrook to a multiyear endorsement deal ( Jordan Brand ). FORBES' Lance Madden noted the Westbrook announcement comes after Heat G Dwyane Wade formally announced he is leaving Jordan Brand for Li-Ning, but with the addit ...

Tags: Marketing and Sponsorship, Nike, Adidas, Under Armour

10/11/12
Wade Becomes Face Of Li-Ning Brand

Chinese sportswear company Li-Ning through a deal with Heat G Dwyane Wade has “found the face" of its brand and the company "automatically becomes a much bigger player in the competitive world of Kicks,” according to Peter Walsh of SLAM magazine. The new partnership was formally a ...

Tags: Marketing and Sponsorship, Li Ning

10/11/12
Nike Reaffirms Support For Armstrong

Nike yesterday once again “reaffirmed its support of Lance Armstrong,” whose career was “tarnished by statements of 11 former teammates saying he used performance enhancing drugs,” according to Allan Brettman of the Portland OREGONIAN. Nike's statement was “made ho ...

Tags: Marketing and Sponsorship, Nike

10/11/12
Newcastle Manager: Wonga Deal Helps Propel Team

EPL club Newcastle United manager Alan Pardew has defended the team's “controversial new sponsorship deal” with short-term loans company Wonga, and claims that the partnership “can help propel his team into the Premier League's top four,” according to Louise Taylor of the GUA ...

Tags: Marketing and Sponsorship, English Premier League, Soccer

10/11/12
NASCAR Debuts Slot Machine Games

The first official NASCAR slot machine “is coming to casinos in mid-2013,” according to Bill Speros of ESPN.com. Clint Bowyer is “one of five Sprint Cup drivers featured” in Bally Technologies' "one-of-a-kind gaming experience." The other drivers “competing on a virtual ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

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