Featured Story

Avaya, HP Ink Joint Sponsorship Deal With Team Penske's NASCAR, IndyCar Teams

Published in SportsBusiness Daily on 05 / 01 / 15

In the same week in which one major tech company left NASCAR , another one is entering, as California-based IT firm Avaya this afternoon will announce a deal with Team Penske that also extends to the organization's IndyCar team. As part of a joint venture with HP, Avaya will sponsor Sprint Cup Seri...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

04/10/13
Fans Line Up For Louisville Merchandise

Dick’s Sporting Goods Senior Community Marketing Manager Tom Osborn said that when the company’s store in Louisville opened at midnight Tuesday, just after the men's national championship game, "about 50 people were waiting outside the store" to be the first to get official Univ. of Loui ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

04/10/13
NASCAR Cancels Pit Crew Event Sans Sponsor

The annual NASCAR pit crew competition, which has been a “staple of Sprint Cup All-Star weekend activities the past eight years in Charlotte, is going on at least a one-year hiatus due to a lack of sponsorship,” according to Jim Utter of the CHARLOTTE OBSERVER. The event “typicall ...

Tags: NASCAR, Marketing and Sponsorship

04/10/13
EPL Seeking New Referee Sponsor

EPL Sales & Marketing Dir Richard Masters said that the league is "seeking a new sponsor for its match officials' uniforms starting in the 2013-2014 campaign after its deal with Expedia Inc. expires this summer," according to Ravi Ubha of the WALL STREET JOURNAL. Masters added, "It's a different ...

Tags: English Premier League, Marketing and Sponsorship

04/10/13
Marketplace Roundup

The NWSL Portland Thorns yesterday “unveiled their uniforms for the 2013 season and announced a sponsorship partnership with Providence Health & Services.” The Nike home jersey is “red with a simple white stripe with the Thorns FC crest,” while the away jersey is “s ...

Tags: Marketing and Sponsorship

04/09/13
Melo Now Leading NBA Jersey Sales

Knicks F Carmelo Anthony currently controls the No. 1 spot on the NBA's top-selling jerseys list, and the Knicks remain the top-selling team since the beginning of the season. Anthony is the first Knicks player to lead the jersey rankings since the league first began tracking sales in '01-02. The r ...

Tags: NBA, Marketing and Sponsorship

04/09/13
Ligety, Hendrickson Join Kellogg's Roster

USOC sponsor Kellogg's today announced the addition of alpine skier Ted Ligety and ski jumper Sarah Hendrickson to its roster of athletes for the '14 Sochi Games. Ligety and Hendrickson join a roster of nine athletes previously named in February. All 11 athletes will be featured in Kellogg’s m ...

Tags: Marketing and Sponsorship, Kellogg

04/09/13
Izod Launching Golf Campaign At Augusta

Izod is launching a new ad campaign, multiyear sponsorships of three golfers and several brand activations at The Masters in connection with its Izod Golf platform. The company will sponsor The Maxim Clubhouse at The Masters; maintain a social media presence; sponsor a launch party tomorrow; create ...

Tags: Marketing and Sponsorship, Golf

04/09/13
Ashworth, Puma, Nike Debut Masters Outfits

Some of the fashion and apparel that will be worn at The Masters this week was on display during Golf Channel’s “Morning Drive” show yesterday. Ashworth Golf displayed its clothing on mannequins -- a lineup that will be worn by Fred Couples, Stewart Cink and Michael Thompson. Golf ...

Tags: Marketing and Sponsorship, Puma, Nike, Ashworth

04/09/13
Chips & Putts

Excel Sports Management agent Mark Steinberg said of potential sponsorship deals for client Tiger Woods, "We’re not going to do three more deals in the next two months just because he’s No. 1 in the world and we want to strike while the iron is hot. That’s a fairly archaic way to a ...

Tags: Marketing and Sponsorship

04/09/13
Marketplace Roundup

NBC Sports Network’s Michelle Beadle said of Knicks G Iman Shumpert being forced by the NBA to shave an adidas logo he had cut into his hair , “That seems like a lawsuit." Beadle: "If I’m one of those ambulance chaser lawyers out there, like a Gloria Allred, I’m all over tha ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug