Featured Story

Jersey Score: Devils Introduce Unique Partnership With Plymouth Rock Assurance

Published in SportsBusiness Daily on 06 / 26 / 17

A new marketing deal between Plymouth Rock Assurance and the Devils/Prudential Center allows subscribers to get "auto insurance, the chance to cut in line for concert and sports tickets at the Prudential Center and exclusive venue perks," according to Tom Bergeron of NJ BIZ. That includes a "tour of...

Read More

Tags: Marketing and Sponsorship, New Jersey Devils

More Stories

UGA's New Nike Deal Worth $40.8M

There “was no announcement last summer" when the Univ. of Georgia extended its deal with Nike through June 30, 2024, but new documents show the school is now “completing the first year of a new 10-year deal" worth at least $40.8M over its length, according to a front-page piece by M ...

Tags: Marketing and Sponsorship, Nike

Dick's Sporting Goods Works On Female Appeal

Dick's Sporting Goods "is working extra hard to make its brand appealing to women," according to Teresa Lindeman of the PITTSBURGH POST-GAZETTE. Company Chair & CEO Ed Stack yesterday said that marketing, store environments and merchandise "have all been carefully targeted to that segm ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

Fans Get Unique Opportunity With Jeff Gordon

The Jeff Gordon VIP Experience, in its second year, gives fans who pay $624 per person a "guaranteed opportunity to hang with Gordon" at NASCAR tracks, according to Jeff Gluck of USA TODAY. Organized through a company called One Live, it "allows less than two dozen an up-close look at Gordon each ra ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

In Dallas, Bill Nichols reported officials at Colonial Country Club "are working with the PGA Tour on finding a new sponsor" for the event, and "one could be named this week." Meanwhile, Crowne Plaza, in its final year as title sponsor of the event at Colonial, "will end its nine-year ru ...

Tags: Marketing and Sponsorship

Blackhawks Trainer Creates Coco5 Beverage

While the bottles Blackhawks players drink from during games "have the Gatorade logo on the outside, there's a good chance" Coco5 -- a Chicago-based brand of coconut water -- "is inside," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. Gatorade is the official sports drink of the NHL, which me ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, NHL

T-Shirt Giveaways Gaining Popularity

Many NBA teams see the practice of providing every fan in the arena with a free T-shirt "as a not-too-expensive way to engage fans," and it has "even inspired a verb in sports marketing circles: shirting," according to John Branch of the N.Y. TIMES. Providing the fans with a giveaway shirt "provides ...

Tags: NBA, Marketing and Sponsorship

McCullers Wears Batman Cleats In MLB Debut

Astros P Lance McCullers Jr. made his MLB debut last night with the "black and yellow Batman logo adorned to the heel of both his Under Armour-brand spikes, which were mostly black," according to Evan Drellich of the HOUSTON CHRONICLE. McCullers has been "wearing those shoes all season" with the Dou ...

Tags: Marketing and Sponsorship, Under Armour

Orlando City SC's Magnet Giveaways A Hit

Orlando City SC has given away more than 110,000 car magnets this season, and the decals "have become wildly popular," as they can be seen on vehicles "all over the city," according to Iliana Limon Romero of the ORLANDO SENTINEL. Orlando City Founder & President Phil Rawlins was "quick to credit ...

Tags: Marketing and Sponsorship, MLS, Orlando City SC

Marketplace Roundup

In L.A., Keith Lair cited a source as saying that Amgen "recently renewed" its title-sponsorship of the Tour of California. AEG Sports Senior VP and Tour of California Exec Dir Kristin Bachochin Klein "would not discuss the contract or terms of contract" ( L.A. DAILY NEWS, 5/17 ). LOB CITY'S ...

Tags: Marketing and Sponsorship

A-B Selects WME-IMG For Experiential Marketing

See all sponsorships for  Anheuser-Busch InBev Anheuser-Busch InBev "has selected WME's IMG as its new sports experiential marketing agency of record" after having "previously handled U.S. duties in-house, while using Octagon for global work," according to E.J. Schultz of AD AGE ...

Tags: Marketing and Sponsorship, Anheuser Busch

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug