Featured Story

Tweet Pic Of The Day....

Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

Read More

More Stories

06/01/12
Capital One To Sponsor League Cup

Capital One “has been confirmed as the  title sponsor of the League Cup after signing a four-year deal with the Football League,” according to Russell Parsons of MARKETING WEEK. The credit card brand “will replace Carling" from the start of the '12-13 season. The value of the ...

Tags: Marketing and Sponsorship

06/01/12
Foot Locker Sees Drop In Sales In Europe

The biggest risks from Europe's economic problems for Foot Locker “are chastened consumers and a hit to sales,” as company CEO Ken Hicks indicated that “fewer people have been shopping in the company's European stores,” according to Dana Mattioli of the WALL STREET JOURNAL. H ...

Tags: Marketing and Sponsorship, Foot Locker

06/01/12
Marketplace Roundup

GM Global CMO Joel Ewanick Thursday said that soccer “has a much larger global fan base than American football, underscoring why a five-year Chevrolet marketing deal with global soccer powerhouse Manchester United is a better way to promote cars than a Super Bowl ad .” Ewanick said that ...

Tags: Marketing and Sponsorship

05/31/12
CBS More Than 50% Sold Of SB Ad Inventory

CBS Exec VP/Sports Sales & Marketing John Bogusz indicated that the net has sold "more than 50% of its ad inventory" for its broadcast of Super Bowl XLVII next February and "could reach sell-out levels approaching 80% in the next few weeks," according to Brian Steinberg of AD AGE. Bogusz said th ...

Tags: Marketing and Sponsorship, CBS

05/31/12
Brees Launching New Apparel Company

Saints QB Drew Brees and his wife, Brittany, “through their Brees Dream Foundation, are launching an apparel company this fall," according to Jaquetta White of the New Orleans TIMES-PICAYUNE. Recent Harvard Business School grad Lauren Baum, who along with five other students “helped Bree ...

Tags: Marketing and Sponsorship, New Orleans Saints

05/31/12
Names & Faces

MEDIAPOST’s Sarah Mahoney reported Hanes is using Bobcats Owner and brand endorser Michael Jordan to introduce “tagless underwear for men with a new TV campaign.” The ads are scheduled to “run on high-profile enterta ...

Tags: Marketing and Sponsorship

05/31/12
Stats LLC, Apollo MIS Sign Deal

Stats LLC has struck a joint partnership with U.K.-based Apollo MIS, in which Stats' SportVU player tracking technology will be blended with Apollo MIS' player fitness and health management system. The pair will initially focus on deepening their involvement in basketball, as SportVU is used by 10 ...

Tags: Marketing and Sponsorship

05/30/12
NHL Renews Sponsorship Deal With Pepsi

The NHL has signed a "five-year extension of Pepsi’s North American sponsorship rights," a deal many thought would be the league's "most challenging renewal,” according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Financial terms were unknown, but sources said that negotiations ...

Tags: Marketing and Sponsorship, NHL, PepsiCo

05/30/12
Chevy, ManU To Announce New Partnership

Chevrolet tomorrow is expected to announce a "major marketing initiative and sponsorship deal" with EPL club Manchester United, according to Burden & Shepardson of the DETROIT NEWS. It is unknown how much the sponsorship is worth, and details of the deal will be revealed tomorrow. The deal "coul ...

Tags: Marketing and Sponsorship, General Motors, Manchester United

05/30/12
Omega Unveils Its Olympic Ad Campaign

Omega yesterday unveiled its global ad campaign for the London Games. The effort will include 15-, 30- and 60-second television ads featuring Chinese diver Qiu Bo, U.S. swimmer Natalie Coughlin, U.K. heptathlete Jessica Ennis, U.S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U.S. pole ...

Tags: Marketing and Sponsorship, Olympics, Coca-Cola

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug