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Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

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Tags: Pac 12, Adidas, Marketing and Sponsorship

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Several Colleges Unveil New Uniforms

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Tags: Marketing and Sponsorship

Kwik Trip Stores Drop Braun As Spokesperson

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Tags: Marketing and Sponsorship, MLB

Timex Out As Sponsor Of Giants' Training Facility

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Tags: Marketing and Sponsorship, Timex, New York Giants

MainGate To Sell Super Bowl XLVIII Merch

Indianapolis-based MainGate has won the contract "to sell merchandise at 40 NFL-sanctioned hotels during the 10-day festivities leading up to and including" Super Bowl XLVIII next February, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. MainGate also will sell merchandise duri ...

Tags: Marketing and Sponsorship, NFL

Nike Looking To Make Gains In Lacrosse

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Tags: Marketing and Sponsorship, Nike

Callaway Ads Celebrate Mickelson's Win

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Tags: Marketing and Sponsorship, Callaway Golf, Golf

ING Exits As NYC Marathon Title Sponsor

ING last week officially informed the N.Y. Road Runners that it is "exiting as title sponsor" of the N.Y. Marathon after a 10-year run, according to sources cited by Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The ING moniker will "remain on the event this year." Sources said that there are ...

Tags: Marketing and Sponsorship, BMW Inc.

Braun's Marketability Damaged By Suspension

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Tags: Marketing and Sponsorship, MLB, Milwaukee Brewers

Colleges Rolling Out Football Uniform Changes

The Univ. of Tennessee football team "will add outlines of the Volunteer State to the backs of its jerseys, both home and away, for the upcoming football season," according to Brice & Hubbs of VOLQUEST.com. The state outline "will sit atop players' names" on jerseys. There also will be "some oth ...

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Scandal Could Help Manti Te'o Jersey Sales

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