Featured Story

Budweiser, MLB Debut Limited Edition Team Cans For Start Of Baseball Season

Published in SportsBusiness Daily on 03 / 23 / 17

Budweiser and MLB teamed up with local artists to "create one-of-a-kind team cans for the start of the baseball season," according to Christine Birkner of ADWEEK. For the past few years, Bud Light’s team cans for the NFL , which featured a minimalist design with each team’s logo, "...

Read More

Tags: Marketing and Sponsorship, Anheuser Busch, MLB

More Stories

03/06/15
Nationwide, SMI Extend Deal Through '17

Continuing the longest-running relationship in NASCAR between a track operator and an insurance company, Nationwide on Friday night will announce that it has extended its sponsorship deal with SMI by three years through '17. The company will make the announcement at Las Vegas Motor Speedway, site of ...

Tags: Marketing and Sponsorship, Nationwide Insurance, Speedway Motorsports Inc.

03/06/15
Penske Unveils Logo For 25 Years With Miller Lite

Team Penske on Thursday released a logo to commemorate the 25-year partnership between the NASCAR team and Miller Lite's sponsorship of the No. 2 Sprint Cup Ford. The logo will be displayed on the hood of driver Brad Keselowski's car at Las Vegas Motor Speedway this weekend and run on the TV panel o ...

Tags: Marketing and Sponsorship

03/06/15
Blue-Chip Brands Migrating Toward MLS

ADWEEK's Lauren Johnson reported some advertisers believe soccer "has found solid footing" in the U.S., as MLS over the past year "has added Heineken, Chipotle, Etihad Airways and AdvoCare as brand partners." Heineken "in particular is a longtime supporter of soccer and is now putting more money int ...

Tags: MLS, Marketing and Sponsorship

03/06/15
Marketplace Roundup

RBC has signed a multiyear deal with golfer Jason Day, who joins a golf roster that includes Matt Kuchar, Jim Furyk and Brandt Snedeker. The RBC logo will appear on Day's shirt and golf bag. Day, who is fourth in the World Golf Rankings, also will participate in future marketing initiatives and ...

Tags: Marketing and Sponsorship

03/05/15
Univ. Of Kentucky Extends Nike Deal

See all sponsorships for  Kentucky Athletics The Univ. of Kentucky has "signed an eight-year extension" of its footwear and apparel deal with Nike that "runs until Aug. 31, 2025," according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. The length of the contract, which had b ...

Tags: Marketing and Sponsorship, Nike

03/05/15
Ugg Using NHLers For Brand Awareness

Ugg Australia this week "will start promoting" its new Treadlite collection, and to "spread the word, Ugg reached out" to a group of NHLers, according to Jennie Bell of FOOTWEAR NEWS. Last month, the brand " hosted an on-site VIP lounge" for members of the Kings and Sharks during their '15 Coor ...

Tags: Marketing and Sponsorship, Ugg, NHL

03/05/15
LizardSkins Tape Popular Among MLBers

MLBers are "brightening their bats" with specialized, multi-colored tape that is "gaining popularity because it offers a soft, non-slip grip without the stickiness of pine tar," according to John Lott of the NATIONAL POST. The product was introduced in '12 by LizardSkins, a company that "makes a wid ...

Tags: Marketing and Sponsorship, MLB

03/05/15
Marketplace Roundup

Orlando City SC yesterday announced a multiyear agreement making Walt Disney World Resort a founding sponsor of the MLS club. Disney World gets the designation of Orlando City's official theme park and resort destination, while Disney Cruise Line becomes the official cruise line of the club. Di ...

Tags: Marketing and Sponsorship

03/04/15
Audi Inks Four-Year Deal With MLS

Audi of America has signed a four-year deal with MLS, making it the league's official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi's largest U.S. sports marketing expenditure. The sponsorship includes a national TV pac ...

Tags: Marketing and Sponsorship, MLS, Audi

03/04/15
Toyota, IOC Reportedly Strike TOP Deal

Toyota "will sign a contract later this month" to become an IOC TOP sponsor, becoming the "first-ever automaker in the world to do so," according to KYODO NEWS. Toyota President Akio Toyoda and IOC President Thomas Bach said that they "will attend the signing ceremony to be held on March 13 in Tokyo ...

Tags: Marketing and Sponsorship, Toyota, IOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug