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Univ. Of Michigan Drops Adidas For Nike, Which Now Has Top Three Selling Colleges

Published in SportsBusiness Daily on 07 / 07 / 15

The Univ. of Michigan yesterday announced that it "has reached an agreement in principle with Nike to become the Wolverines' official athletic footwear, apparel and equipment provider to all 31 of U-M's athletic programs" until '27, with an option to extend to '31, according to Brendan Quinn of MLIV...

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Tags: Marketing and Sponsorship, Nike

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Marketplace Roundup

The Outback Bowl yesterday announced that title sponsor Outback Steakhouse has agreed to renew its deal with the game for six additional years through '20. The new contract, which begins after the '14 game, will extend the Tampa-based company's sponsorship to a total of 25 years, the longest bowl ga ...

Tags: Marketing and Sponsorship

Wimbledon Asks Federer To Change Shoes

Wimbledon officials have "demanded" Roger Federer "changes his grass court tennis shoes," according to Mike Dickson of the London DAILY MAIL. Federer's orange-soled shoes "contravene strict rules about players being clad from head to toe in gear that has to be almost totally white." His '13 Wimbledo ...

Tags: Marketing and Sponsorship, Wimbledon, Tennis

LeBron Takes Unique Marketing Approach

Prior to Heat F LeBron James winning his second NBA championship, his marketing reps "completely redefined the dynamic between a sponsor and celebrity endorser, at least in the realm of the iconic athlete," according to Michael Wilbon of ESPN.com. The perception in "some quarters is that he had ...

Tags: Marketing and Sponsorship

Blackhawks Championship Merch Selling Fast

Chicago sporting goods stores started stocking Blackhawks gear "right after" the team's Stanley Cup-clinching victory over the Bruins on Monday night, and many stores "reopened later that night so fans could taste victory for themselves," according to Peter Timotijevic of the Illinois DAILY HERALD. ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, NHL

Watson Signs New Deal With Transamerica

Wasserman Media Golf wasted little time after signing eight-time major winner Tom Watson to represent his sales and marketing in striking its first deal. The agency has secured a sponsorship from Transamerica, and Watson beginning today at the Champions Tour Constellation Senior Players Champio ...

Tags: Golf, Marketing and Sponsorship

Nebraska Unveils Black Adidas Jerseys

The Univ. of Nebraska and adidas yesterday "unveiled the alternative TECHFIT football uniform the Huskers will wear Sept. 14 when they play UCLA at Memorial Stadium for adidas’ annual 'Unrivaled Game,'" according to Steven Sipple of the Lincoln JOURNAL STAR. The uniform includes black jerseys ...

Tags: Marketing and Sponsorship, Adidas

Adidas Inks Canadian Olympic Team Deal

adidas Canada and the Canadian Olympic team yesterday announced a four-year partnership making adidas the official high performance apparel and footwear supplier for the Canadian Olympic Team. Sport Chek, owned by Canadian Tire, has been named as the lead retail partner that will carry the entire ad ...

Tags: Marketing and Sponsorship, Adidas, Olympics

Marketplace Roundup

In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports Blue Jays RF José Bautista is “the newest endorser for Coke” in Canada. Lightning C Steven Stamkos also “will also appear in the point-of-sale ads, and social media video was shot last week at the Rogers Centr ...

Tags: Marketing and Sponsorship

NFL In Talks To Promote Obamacare

U.S. Health & Human Services Secretary Kathleen Sebelius yesterday said that she is "in talks with the NFL to help promote new insurance options" under the Patient Protection & Affordable Care Act, better known as Obamacare, according to Sam Baker of THEHILL.com. Sebelius said the NFL h ...

Tags: Marketing and Sponsorship, NFL

St. John's Close To Six-Year Deal With UA

Under Armour and the St. John's men's basketball program are "about to sign a blockbuster" six-year deal that will give the school a "package commensurate with those of the top five percent of Division I basketball programs that don't play full-scholarship football," according to sources cited by Le ...

Tags: Marketing and Sponsorship, Under Armour

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