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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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03/01/12
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03/01/12
Honda Extends Title Sponsorship Of PGA Event

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03/01/12
CNBC's Cramer: Under Armour Is A Tech Company

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Tags: Under Armour, Marketing and Sponsorship

03/01/12
Should Adidas Be Nervous About Deal With Rose?

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02/29/12
Tide Wins Big With Daytona 500 Exposure

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New Era Making Linsanity Caps

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Tags: Marketing and Sponsorship, New York Knicks

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Tags: CBS, TBS/TNT, NCAA, Marketing and Sponsorship

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