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Published in SportsBusiness Daily on 03 / 01 / 15

#MLSAtlanta President & @SpursOfficial former director @DarrenEalesATL joins @ATLSpurs for the Capital One Cup #COYS ! pic.twitter.com/oHfmGmCP3b — MLS Atlanta (@MLSAtlanta2017) March 1, 2015

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02/01/13
Names & Faces

SI's Alan Shipnuck reports one of the "unsung motivations" for Nike signing Rory McIlroy is that it allows the company to "start using Tiger Woods again." Since Woods' sex scandal in '09, he has been "treated as if he were radioactive, but McIlroy's arrival allows for Tiger's graceful transition int ...

Tags: Marketing and Sponsorship

02/01/13
Marketplace Roundup

The NHL on Thursday announced that it has renewed its North American sponsorship with BlackBerry, which will continue to support media platforms such as NHL Network, NHL.com, and league broadcast partners. Much of BlackBerry's activation will be allocated around the April 3 trade deadline, including ...

Tags: Marketing and Sponsorship

01/31/13
Calvin Klein, Speed Stick Making SB Debuts

Calvin Klein and Colgate-Palmolive’s Speed Stick deodorant brand will make their Super Bowl debuts Sunday, as the brands “have each bought 30-second spots,” according to Tim Nudd of ADWEEK. The Calvin Klein spot will air “toward the end of the first quarter” and inc ...

Tags: Marketing and Sponsorship

01/31/13
Head & Shoulders Signs C.J. Wilson

P&G's Head & Shoulders shampoo brand has signed Angels P C.J. Wilson to an endorsement deal that will see him promote the brand's new line of products co-branded with Old Spice. Wilson will be used in a campaign launching in March that will include traditional advertising, PR appearances and ...

Tags: Marketing and Sponsorship, LA Angels, Procter and Gamble

01/31/13
Rockets' Harden Back With Foot Locker Spot

Foot Locker this season has brought back Rockets G James Harden to "film a spot in which he trades his friend Maurice from his entourage" to Nets F Kris Humphries' group, according to Darren Rovell of ESPN.com. The company worked with Harden last season, "including filming a commercial" with T ...

Tags: Marketing and Sponsorship, Foot Locker, NBA

01/31/13
Spirit Airlines Ads Mock A-Rod, PED Scandal

Spirit Airlines yesterday featured two rotating ads on its website that “mock” Yankees 3B Alex Rodriguez as company execs "try to sell you plane tickets to spring training,” according to David Brown of YAHOO SPORTS. One ad reads, “Improve your travel performance! with our PED ...

Tags: Marketing and Sponsorship, MLB

01/30/13
Subway Returns With Super Bowl Ad

Subway today will announce that it is "back in the Super Bowl after years away,” according to Bruce Horovitz of USA TODAY. The QSR's TV ad “will highlight an anniversary of some significance" in Jared Fogle's 15th year as Subway spokesman. In the spot, 14 Subway athletes -- including R ...

Tags: Marketing and Sponsorship

01/30/13
VW Insists It Will Air Controversial SB Ad

Volkswagen insists it "will broadcast" during Super Bowl XLVII a controversial ad that some critics say "is racist," according to Bruce Horovitz of USA TODAY. The automaker's ad features a "white Midwesterner who feigns a Jamaican accent.” VW Chief Product & Marketing Officer Tim Mahoney s ...

Tags: Marketing and Sponsorship, Volkswagen of America

01/30/13
Flacco Inks Haribo Endorsement

Flacco also endorses Nike and Marine Midland Bank Ravens QB Joe Flacco on Monday agreed to take a photo "holding a package of Haribo Gold Bears," which will be used "in various marke ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens

01/30/13
Michael Phelps Signs Golf Deal With Ping

Retired U.S. swimmer Michael Phelps has reached an agreement with Ping to play a full set of the brand's custom-fit golf clubs. His official debut representing Ping will be today at the Annexus Pro-Am as part of the PGA Tour's Waste Management Phoenix Open. Phelps will be paired with Bubba Watson, l ...

Tags: Marketing and Sponsorship, Ping

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