Featured Story

Finish Line Reports Dip In Q4 Earnings Despite Uptick In Revenue

Published in SportsBusiness Daily on 03 / 27 / 15

Finish Line reported a decline in Q4 earnings and "warned that profits in the current year may miss expectations," as the sports-apparel retailer has "struggled lately in a retail environment dogged by more promotions and lower mall traffic." The company's earnings fell 5% to $40.8M despite revenues...

Read More

More Stories

03/06/13
Gossage Still Defending NRA Sponsorship

Texas Motor Speedway President Eddie Gossage said that he has “declined to appear on many national television shows” that are positioning the NRA’s sponsorship of the upcoming NASCAR Sprint Cup Series race at TMS “as though it is a political statement,” according t ...

Tags: Marketing and Sponsorship, NASCAR

03/06/13
Smucker's Signs Sponsorship With USOC

The J.M. Smucker Company has signed a sponsorship with the USOC, giving it rights to use the five-ring logo to promote its Smucker’s, Folgers, Jif and Smucker’s Uncrustables Sandwiches. The deal runs through '16 and makes the company a sponsor-level partner, a category that typically cos ...

Tags: Marketing and Sponsorship, USOC

03/06/13
Toews Leads NHL Jersey Sales For February

Blackhawks C Jonathan Toews moved to the top of the list of best-selling NHL player jerseys for the month of February, as the club was in the midst of its record-breaking point streak, according to data from Shop.NHL.com. Toews claims the top spot from Flyers RW Claude Giroux, who was No. 1 during t ...

Tags: Marketing and Sponsorship, NHL

03/06/13
Protective Hockey Socks Selling Fast

Sales and use of "so-called cut-resistant hockey socks made of Kevlar and other protective materials have increased at all levels of the sport since" Penguins LW Matt Cooke's skate almost completely severed Senators D Erik Karlsson's left Achilles tendon Feb. 13, according to Bob Cohn of the PITTSBU ...

Tags: Marketing and Sponsorship, NHL

03/06/13
Zubaz Enjoys Return To Limelight

Zubaz, the loose-fitting, zebra-print pants popular in the 90s, are “enjoying something of a rebirth" following the release of  adidas' postseason college basketball jerseys for several teams, according to Scott Cacciola of the N.Y. TIMES. There is no official relationship betw ...

Tags: Marketing and Sponsorship

03/06/13
Marketplace Roundup

In L.A., Louis Brewster reported NASCAR driver Jimmie Johnson on Monday “was part of a five-man crew that spent the morning surfing in Huntington Beach, racing at Fontana and skiing in Mammoth” for a cross-promotion “two years in the making.” The day included surfers Dave Kal ...

Tags: Marketing and Sponsorship

03/05/13
TMS President Defends NRA Sponsorship

The NRA yesterday formally agreed to a title sponsorship deal with Texas Motor Speedway to make the April 13 NASCAR Sprint Cup Series race the NRA 500, and both parties "cast their plans as a marketing deal, wholly unrelated to the acrimonious gun debate," according to Sabin & Jeffers of the D ...

Tags: Marketing and Sponsorship, NASCAR

03/05/13
Oregon State Unveils New Uniforms, Logo

Nike yesterday unveiled new Oregon State uniforms and logos that “stayed true to OSU’s tradition, while adding to the look of the uniforms,” according to Cliff Kirkpatrick of the Corvallis GAZETTE-TIMES. The biggest change is a “more sleek, fierce appearance” to the Bea ...

Tags: Marketing and Sponsorship, Nike

03/05/13
Li-Ning Debuts "Way Of Wade" Campaign

Li-Ning in the last two weeks has “begun the rollout of the initial phase of its ‘Way of Wade’ campaign” featuring Heat G Dwyane Wade, according to Abe Sauer of BRANDCHANNEL.com. Li-Ning Brand Initiatives Dir Brian Cupps said that “this portion of Li-Ning's strateg ...

Tags: Marketing and Sponsorship, Li Ning

03/05/13
Flyers Repaint Part Of Bryzgalov's Star Wars Mask

The Flyers last week posted images of G Ilya Bryzgalov's new Star Wars mask "featuring the legendary characters of Yoda, Darth Vader, and R2D2," but Star Wars fans were "a bit unhappy that Yoda was seemingly rocking a red light saber, traditionally a symbol of the Sith Lords," according to Enrico Ca ...

Tags: Marketing and Sponsorship, Philadelphia Flyers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug