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Lochte Scores First Endorsement Deal Since Rio Incident; 'Dancing With The Stars' Next?

Published in SportsBusiness Daily on 08 / 26 / 16

U.S. swimmer Ryan Lochte has signed his first new endorsement deal since his robbery scandal at the Rio Games, partnering with California-based Pine Bros. Softish Throat Drops. The 12-time Olympic medalist will appear in a series of commercial and print ads titled, "Pine Brothers Softfish Throat Dro...

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Tags: Marketing and Sponsorship

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08/25/14
H&M-Designed Wardrobe To Draw Attention

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08/25/14
Saints' Slap Ya Mama Red Zone Presence Dropped

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08/25/14
Ortho To Sponsor Biffle's RFR No. 16

Roush Fenway Racing on Friday announced a multiyear deal with home, lawn and garden pest control product company Ortho to serve as the primary sponsor of the No. 16 NASCAR Sprint Cup Series Ford driven by Greg Biffle. Ortho will debut on the No. 16 car during the Aug. 31 Oral-B 500 at Atlanta Motor ...

Tags: Marketing and Sponsorship, NASCAR

08/25/14
Marketers Debate Earnings Potential Of Mo'Ne Davis

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08/25/14
Winn-Dixie Inks Deal With Florida, Florida State

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Tags: Marketing and Sponsorship, Winn Dixie

08/22/14
NASCAR, ESPN Team Up For New Campaign

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08/22/14
Jimmie Johnson Losing "Unlucky" Paint Scheme

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Tags: Marketing and Sponsorship, NASCAR, Lowes

08/22/14
UA Battles Nike Supremacy With Durant Deal

Thunder F Kevin Durant's  proposed 10-year, $265-285M offer  from Under Armour would give the company a "major inroad into the lucrative basketball marketplace," according to a front-page piece by Barker & Mirabella of the Baltimore SUN. The deal would be a "coup for Under Armour as it ...

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08/22/14
USC's Sarkisian Looking To Trademark Name

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Marketplace Roundup

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Tags: Marketing and Sponsorship

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