Featured Story

Flacco Struggles To Throw A Party In Humorous Three-Minute Ad For Pepsi, Tostitos

Published in SportsBusiness Daily on 08 / 27 / 15

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o...

Read More

Tags: Marketing and Sponsorship, NFL, PepsiCo

More Stories

09/04/13
TWC To Sponsor Earnhardt's No. 88 Car

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship for five races on the No. 88 car with Dale Earnhardt Jr. this season and two races on the No. 5 car with Kasey Kahne. The deal closes out the open inventory on the No. 88 and No. 5 cars this year. With ...

Tags: Marketing and Sponsorship, Time Warner

09/04/13
Dannon Rejoins Super Bowl Ad Roster

Dannon yesterday "announced its plans to advertise its Oikos Greek Yogurt brand in the game again following a one-year absence," according to Bruce Horovitz of USA TODAY. That brings the total to four the number of major companies which have "announced plans to advertise" during Fox' broadcast of Su ...

Tags: Marketing and Sponsorship, NFL, Super Bowl, Football

09/04/13
Sanderson Farms Re-Ups With PGA Tour

Sanderson Farms yesterday announced a three-year renewal of its deal to title sponsor the annual PGA Tour event in Mississippi. The Sanderson Farms Championship, which is held at Annandale Golf Club, is moving from July to late October and the front end of the '14-15 schedule, the same week as the ...

Tags: Marketing and Sponsorship, PGA Tour

09/04/13
Brady Stars In Latest Ugg For Men Campaign

Ugg for Men has launched an integrated marketing campaign with a new spot starring Patriots QB Tom Brady. The campaign is titled "For ___ For Men." The Brady spot, developed by M&C Saatchi, L.A., is titled "For Gamechangers." It depicts the QB in street clothes, including a pair of Ugg shoes ...

Tags: Marketing and Sponsorship

09/04/13
John Force Thankful For Time To Find Sponsors

NHRA team Owner/Driver  John Force “thanked” sponsors Ford and Castrol for “giving him 16 months to find replacements” after both companies announced they will pull their support after the ’14 season, according to Jim Peltz of the L.A. Times. Force, whose John Forc ...

Tags: Marketing and Sponsorship, NHRA, Castrol North America Inc., Ford Motor Co.

09/04/13
Marketplace Roundup

In Boston, Nick Cafardo noted MLB uniform violations "are becoming more common because of more policing" by the league, which is "trying to protect licensing agreements." One "common violation is shirts being unbuttoned too low." One unbuttoned button "is allowed, but anything more than that is cons ...

Tags: Marketing and Sponsorship

08/30/13
IBM Helps U.S. Open Monetize Content

The U.S. Open's partnership with IBM has "become a test bed of data-fueled innovation that not only reaches consumers and media covering the event, but now even uses social-media data to influence how server resources are allocated," according to Kate Kaye of AD AGE. Courtside handheld devices "feed ...

Tags: Marketing and Sponsorship, IBM, USTA

08/30/13
Univ. At Buffalo Looks To Market Athletic Program

The Univ. at Buffalo athletics department "addressed what its rebranding vision seemed to lack Thursday by announcing the creation of an advisory board to assist in what’s being called the 'New York Bulls Initiative,'" according to Bob DiCesare of the BUFFALO NEWS. The 16-member board "consist ...

Tags: Marketing and Sponsorship

08/30/13
Marketplace Roundup

In Portland, Allan Brettman reports the Univ. of Oregon is "backing away, for now, from a plan to funnel product licensing to a large company in an effort to increase revenue and promote efficiency." The school said the decision was made "following a review of responses to its request for proposal ...

Tags: Marketing and Sponsorship

08/29/13
Watson To Represent The Greenbrier On Tour

Golfer Bubba Watson on Tuesday announced that he will "join The Greenbrier professional staff and will represent the resort on the PGA Tour, joining the likes of Webb Simpson, Kenny Perry and pro emeritus Tom Watson," according to Ryan Pritt of the CHARLESTON GAZETTE. Watson, who is in the process o ...

Tags: Golf, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug