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NFL Senior VP/Communications GREG AIELLO said that NFL Senior VP/Public Policy & Government Affairs CYNTHIA HOGAN last September "ordered up a 'top-to-bottom review' of the NFL’s political action committee by the league's outside lawyers because she was new to the league." FEC filings ...

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02/14/13
IndyCar Driver Could Sue Dragon Racing

IndyCar driver Katherine Legge has "threatened legal action over her termination from Dragon Racing," following the team announcing Sebastian Saavedra "had been hired to drive the No. 6 this IndyCar season," according to Jenna Fryer of the AP. Legge yesterday said that she "had a two-year contract w ...

Tags: IndyCar, Marketing and Sponsorship

02/14/13
Marketplace Roundup

Mid-Ohio Sports Car Course has signed a multiyear sponsorship deal with Monster Beverage Corp. The deal includes signage at the track, and Monster will bring its MonsterFreestyle MX motorcycle team to an event at the track this summer ( BIZJOURNALS.com, 2/12 )....Rahal Letterman Lanigan Racing annou ...

Tags: Marketing and Sponsorship

02/13/13
Under Armour Unveils "I Will" Campaign

Under Armour yesterday launched “I Will,” the brand’s biggest global marketing campaign to date. The campaign features a 60-second spot that includes Nationals CF Bryce Harper, Bobcats G Kemba Walker, tennis player Sloane Stephens and boxer Canelo Alvarez. The spot debuted online y ...

Tags: Marketing and Sponsorship, Under Armour

02/13/13
Adidas Draws Plaudits For Rose's Injury Ad

Bulls G Derrick Rose said that he "loves the ad" that adidas released following his ACL tear last season, according to Jeff Zillgitt of USA TODAY. The brand put out a spot entitled " Wake Up ," which showed the city of Chicago's reaction to the injury and his subsequent recovery. Rose said, "If ...

Tags: Chicago Bulls, NBA, Adidas, Basketball, Marketing and Sponsorship

02/13/13
Asics To Title Sponsor L.A. Marathon

Asics yesterday signed a three-year deal to become title sponsor of the L.A. Marathon, which now will be known as the Asics L.A. Marathon. The brand first partnered with the L.A. Marathon for last year's race as a product category sponsor. The race becomes the first U.S. marathon where Asics holds ...

Tags: Marketing and Sponsorship

02/12/13
Swimsuit Issue Brands See Sales Boost

SI Swimsuit issue cover model Kate Upton and "the brands of her garments will benefit from a bundle of attention," as being featured in the Swimsuit issue is "a win for the models and those who manufacture their apparel," according to Darren Heitner of FORBES.com. Step UP Management Founder Keith Bi ...

Tags: Marketing and Sponsorship, Sports Illustrated

02/12/13
Marketplace Roundup

English soccer club Blackburn will change its kit partnership from Umbro to Nike at the start of the '13-14 season in a deal that runs through '16. The club's Nike replica kits will go on sale later this summer ( Nike )....Heat F LeBron James and G Dwyane Wade are "set to star in a new promotional c ...

Tags: Marketing and Sponsorship

02/11/13
Dwight Howard's Q Score Falling Fast

Lakers C Dwight Howard's Q Score has fallen by seven points in the past year, and the numbers "aren't pretty," according to data from Marketing Evaluations Inc. cited by Sean Deveney of SPORTING NEWS. Q Score data shows that Howard in January '12 was recognized by 28% of those polled, ...

Tags: Marketing and Sponsorship, NBA, Los Angeles Lakers

02/11/13
Beckham Shirts Already A Big Seller For PSG

Ligue 1 club Paris Saint-Germain “expect to cash in” on signing MF David Beckham “by selling 150,000 replica kits bearing the former England captain's name before the end of the season,” according to Alex Miller of the London DAILY MAIL. Beckham has "raised a staggering&rdquo ...

Tags: Marketing and Sponsorship, Soccer

02/11/13
TaylorMade Profile Details Rapid Rise

Callaway and TaylorMade were the two “heavyweight contenders among golf-club makers” five years ago, but today, TaylorMade “hasn’t just blown away Callaway, it now positively dominates the business,” according to John Paul Newport of the WALL STREET JOURNAL.TaylorM ...

Tags: Marketing and Sponsorship, TaylorMade Golf, Callaway Golf, PGA Tour, Golf

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