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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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In St. Paul, Ray Richardson notes the T’Wolves' “surprising” 5-3 start to the season has “led to a significant jump in merchandise sales for the team.” Fanatics.com sales showed that the T’Wolves “experienced a 96.9 percent increase in merchandise sales for ...

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11/14/12
CBS Exec Touts Limited Super Bowl Ad Inventory

CBS Exec VP Sports Sales & Marketing Jo Ann Ross yesterday said the net has "less than a handful of spots left" for ads during Super Bowl XLVII, according to Alex Ben Block of the HOLLYWOOD REPORTER. Ross added that more than 95% of the total advertising inventory has been "sold at a record ...

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11/14/12
TiVo Signs Tebow To Sponsorship Deal

TiVo has signed NFL Jets QB Tim Tebow “as its brand ambassador,” with TV commercials for TiVo "set to air nationally starting Nov. 27,” according to Edward Baig of USA TODAY. TiVo is adding a "Tim Tebow Zone" collection with “picks of the quarterback's favorite shows, movies ...

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11/14/12
Liverpool, Standard Chartered Discuss Extension

EPL club Liverpool is "in talks with banking firm Standard Chartered to extend and improve on a lucrative shirt sponsorship deal" currently worth US$31.7M per year, according to Chris Bascombe of the London TELEGRAPH. Less than two years into a four-year contract, Standard Chartered has been "grante ...

Tags: Marketing and Sponsorship, English Premier League, Fenway Sports Group

11/14/12
NBA, Adidas Unveil Christmas Day Uniforms

The NBA and adidas on Monday unveiled the special "BIG Color" uniforms for all 10 teams playing on Christmas Day, commemorating 65 years of NBA games on Dec. 25. The uniforms feature a monochromatic color scheme with solid color team logos, names and numbers framed with minimal accent color. The uni ...

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11/14/12
Trek President On Dropping Armstrong

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Marketplace Roundup

In Milwaukee, Joe Taschler notes Southwest Airlines' status as a major sponsor of the Packers includes “in-stadium digital branding and the Southwest Deck at the Tundra Tailgate Zone at Lambeau Field. Packers DE Jerel Worthy and LB Brad Jones “worked alongside Southwest emplo ...

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11/13/12
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11/13/12
TWC, MSG Sign Sponsorship Deal

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