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Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

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Tags: Pac 12, Adidas, Marketing and Sponsorship

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Court Denies Efforts To Dismiss Keller Lawsuit

A Ninth Circuit Court of Appeals three-judge panel today rejected Electronic Arts and the NCAA’s effort to dismiss a lawsuit brought by former Arizona State QB Sam Keller for allegedly using his image in videogames without his permission. The case can now return to a lower court and proceed, t ...

Tags: Marketing and Sponsorship, EA Sports

Subway Signs Multiyear Deal With Pelé

Subway today announced that former soccer star Pelé has signed a multiyear deal to serve as a worldwide brand ambassador and join the QSR's deep roster of athlete endorsers. Financial terms of the deal were not disclosed. Subway CMO Tony Pace said that Pelé will be featured in ads ...

Tags: Marketing and Sponsorship, Subway, Soccer

Intuit Launches Super Bowl Ad Contest

Intuit today is debuting a "contest that will award one small business with a 30-second Super Bowl XLVIII commercial" that will air in the third quarter, according to Rebecca Castagna of USA TODAY. Intuit, which makes products including TurboTax and QuickBooks, "recruited reality TV personality Bill ...

Tags: Marketing and Sponsorship

New Gillette-Sponsored Web Series Debuts

Gillette today unveiled plans for six weekly web episodes featuring NFL players at training camp. Produced by NFL Media, the episodes, which will run exclusively on NFL.com beginning this week, feature veterans tutoring rookies about training camp. The veteran-rookie pairings featured in the series ...

Tags: Marketing and Sponsorship, Procter and Gamble

Cubs Merchandisers Stuck With Excess Inventory

Cubs merchandisers are seeing "little relief as they try to sell jerseys of players heading out of town," with the team "long out of playoff contention and ... shuffling its roster in advance" of today's trade deadline, according to Matt Lindner of CHICAGOGRID.com. Wrigleyville Sports store supervis ...

Tags: Chicago Cubs, Marketing and Sponsorship

Nike Key In USA Basketball Revival

The "biggest schism" USA Basketball Chair Jerry Colangelo had to repair upon taking the role in '05 was the organization's role with Nike, according to an extensive look at the rebranding and rebirth of the organization by David Aldridge of NBA.com. Colangelo said, "The Nike relationship with the NB ...

Tags: Marketing and Sponsorship, Nike, Basketball

PepsiCo Signs Deal For 49ers' Levi's Stadium

The 49ers have signed PepsiCo as a founding partner for Levi’s Stadium, effectively replacing Coca-Cola as the team’s soda sponsor. The number of years and financial terms were not disclosed but founding partner deals at the major league level are valued at seven figures annually. As the ...

Tags: Marketing and Sponsorship, San Francisco 49ers, PepsiCo

Packers Team With State For Scratch-Off Games

The Wisconsin Lottery and the Packers have "teamed up for the fourth year to offer Packers-themed scratch-off games," according to the GREEN BAY PRESS-GAZETTE. Packers President Mark Murphy and Wisconsin Lottery Dir Mike Edmonds announced yesterday that three different tickets -- $1, $3 and $5 -- ar ...

Tags: Marketing and Sponsorship, NFL, Green Bay Packers

MetLife Signs Four-Year Deal With PGA Tour

MetLife has formally announced that it has become an official marketing partner of the PGA Tour and Champions Tour. The four-year pact, which runs through '16, gives MetLife the designations of official life insurance company of the two tours and official aerial coverage provider of the PGA Tour ( M ...

Tags: Marketing and Sponsorship, PGA Tour

Sources: Michelin Eyes Return To F1

Michelin’s "interest in returning to F1 is genuine," according to sources cited by Adam Cooper of SPEEDTV.com. While it has "long been assumed that Pirelli will remain as sole supplier in 2014, and has made commercial arrangements with both teams and [F1 CEO] Bernie Ecclestone, the bottom line ...

Tags: Marketing and Sponsorship, Formula One

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