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Turner Sports Will Give Advertisers Single-Sponsor Commercial Break For NBA Coverage

Published in SportsBusiness Daily on 02 / 20 / 17

Turner Sports is selling the between-quarter commercial pods on its Monday night "Players Only" telecasts beginning Feb. 27 "to a single advertiser for an undetermined amount," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. State Farm has "signed on to sponsor one of the pods," whic...

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Tags: Marketing and Sponsorship, Turner Sports

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Miller Lite To Title Sponsor Bellator Events In '15

Bellator MMA signed Miller Lite as the official title sponsor for its 16 events this year, marking the first time Bellator has signed a title sponsor for its events, which are carried on Spike TV. “Bellator MMA Presented by Miller Lite” will debut Feb. 27 with Bellator 134: The British I ...

Tags: Marketing and Sponsorship, Bellator, MillerCoors

MLB In Trademark Dispute Over Teams' "W"

DC-based Evolution Finance for two years has been "locked in a trademark dispute" with lawyers representing the Nationals and Cubs after MLB opposed its "attempt to trademark the white-and-green logo" for its WalletHub website, according to Steven Overly of the WASHINGTON POST. The league "asserts t ...

Tags: Marketing and Sponsorship, MLB, Chicago Cubs, Washington Nationals

Marketplace Roundup

Daytona Rising founding partner Florida Hospital has selected Aquarius Sports & Entertainment to manage its deal with Daytona Int'l Speedway. The hospital, whose deal is for more than 10 years and worth in the low- to mid-seven figures annually, will mainly focus on B2B efforts in ...

Tags: Marketing and Sponsorship

Visa Renews Canadian Deals With NHL, NHLPA

The NHL and NHLPA "have renewed their Canadian sponsorship agreements with Visa for an additional five years," according to Ian Thomas of SPORTSBUSINESS JOURNAL. Visa this week plans to mark the renewal by launching a campaign that "features eight players participating in competitions that parody th ...

Tags: Visa, NHL, Marketing and Sponsorship

QuikTrip Scrambles To Prep For NASCAR Race

While sponsors typically "get months to prepare for a major sporting event," QuikTrip's title-sponsorship deal for the NASCAR Sprint Cup event at Atlanta Motor Speedway was signed in mid-December , and now the race "is just three weeks away," according to Eric Bailey of the TULSA WORLD. QuikTrip an ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

In Baltimore, Lorraine Mirabella noted Under Armour is "on the verge of consolidating an online community that could put it in a league with the biggest social media sites." With the recent acquisitions of MyFitnessPal, Endomondo and MapMyFitness , UA "will own sites where 120 million fitness ent ...

Tags: Marketing and Sponsorship

Anomaly Named MLB's Creative Marketing Agency

MLB on Thursday named Anomaly, N.Y., its new multimedia creative marketing agency. Anomaly will work with the league to create a new campaign for the upcoming season, including executions to promote all Jewel Events (Opening Day, All-Star Game, Postseason and World Series). Anomaly also will work cl ...

Tags: Marketing and Sponsorship, MLB

Adidas Shareholders Unhappy With Company

adidas shareholders are "getting vocal about their discontent with the company’s performance," as shares in the brand "fell roughly 40% last year after two profit warnings within 10 months," according to Ellen Jervell of the WALL STREET JOURNAL. adidas Chair & CEO Herbert Hainer has "taken ...

Tags: Marketing and Sponsorship, Adidas

Steph Curry Stars In New UA Campaign

Warriors G Stephen Curry will "take the spotlight in Under Armour's next big ad, set to debut next week," as he will "rock his new signature basketball shoe, the Curry One , in Under Armour's first major marketing push of the year," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The c ...

Tags: Marketing and Sponsorship, Under Armour

Brady Seeks To Grow His Personal Brand

Patriots QB Tom Brady "is making a concerted effort to turn himself from star quarterback to resilient brand with the help of social media," according to Michelle Castillo of ADWEEK. N.Y.-based creative agency BrandFire co-Founder & President Adam Padilla worked with Brady this year "to cre ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

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