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Published in SportsBusiness Daily on 01 / 26 / 15

4.5 – Local rating on SportSouth for the Thunder-Hawks game last Friday, marking a tie for the RSN’s best figure on record in the Atlanta market for a Hawks regular-season game. The game tied a Celtics-Hawks game from January '10 ( Fox Sports ).

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12/27/12
Christmas Brings New NBA Ads

The NBA's Christmas Day marathon of games "always produces a wave of new advertisements," and Tuesday's quintuple-header "brought new spots" from Thunder F Kevin Durant and Clippers G Chris Paul, according to Ben Golliver of SI.com. Other recent spots starring Clippers F Blake Griffin and Heat F ...

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12/27/12
Favor Hamilton Dropped By Wisconsin Group

The Wisconsin Potato & Vegetable Growers Association has "revoked its contract" with spokesperson and former U.S. Olympic runner Suzy Favor Hamilton after she confirmed she worked as an escort, according to the AP. The association's BOD cited the "moral turpitude clause in the contract, saying t ...

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12/21/12
Las Vegas Bowl Looking For New Sponsor

The Maaco Bowl Las Vegas "will have a new sponsor next year," according to Mark Anderson of the LAS VEGAS REVIEW-JOURNAL. The bowl's "four-year contract with Maaco ends" after Saturday's Boise State-Washington game at Sam Boyd Stadium. Maaco Bowl Exec Dir Dan Hanneke said that the automotive paint c ...

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12/21/12
Dale Jr. Tops Die-Cast Sales List

Lionel NASCAR Collectables released its list of the best-selling die-cast cars of the year, and Dale Earnhardt Jr. holds “three of the top four die-casts this season, with his standard No. 88 Diet Mountain Dew Chevrolet out-selling all the rest,” according to Jeff Gluck of SBNATION.com. ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

12/21/12
Marketplace Roundup

AD AGE’s Michael McCarthy noted MetLife, which holds the naming rights to the stadium shared by the Jets and Giants, is “already gearing up to market its role in the first cold-weather Super Bowl at an open-air venue on Feb. 2, 2014.” The company is “sending a ...

Tags: Marketing and Sponsorship

12/20/12
Wendy's Signs Dick Vitale For Ad Campaign

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Tags: Marketing and Sponsorship, Wendys

12/20/12
Sabres Try To Make Fans At Birth

The Sabres have partnered with sponsor Kaleida Health on the Buffalo Sabres Newborn Program. Beginning on Jan. 1, all babies born at two Buffalo area hospitals will receive a Sabres blanket and a certificate inscribed, “Future 1st Round Draft Pick” featuring the Sabres logo and the signa ...

Tags: Marketing and Sponsorship, Buffalo Sabres

12/20/12
Federer Plays Exhibitions In South America

Tennis player Roger Federer’s exhibition tour in South America, which ended last week, was met with "mania" from fans in attendance, as it was his "first visit to South America as a professional and his first visit of any sort to the three nations on his itinerary: Brazil, Argentina and Colomb ...

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12/20/12
Griffin Trademarking Phrases

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12/20/12
Marketplace Roundup

In Boston, Marie Szaniszlo reports iRobot signed Patriots DT Vince Wilfork and his family “to do a series of mini-sitcoms for the Web, pairing the family up with the Bedford company’s robotic vacuum cleaner.” The first installment of “At Home with the Wilforks” at www.y ...

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