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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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NBA Aligns With Anta In China

NBA China and Anta Sports Products Limited last week announced a new partnership in China, designating the shoe company as an official marketing and merchandising partner of NBA China. Through the deal, Anta will launch a line of NBA co-branded league and team-identified footwear and accessorie ...

Tags: Marketing and Sponsorship, NBA

Bears' Gould Featured In H.H. Gregg Ad

Bears K Robbie Gould is "in a new television spot" for appliance retailer hhgregg, according to Lewis Lazare of the CHICAGO BUSINESS JOURNAL. The ad, from Zimmerman Advertising, Ft. Lauderdale, "will air for the first time" on Saturday during "Inside The Bears" on Chicago-based WFLD-Fox as part of h ...

Tags: Marketing and Sponsorship, Chicago Bears, NFL

Airbnb's Deal With N.Y. Marathon Under Scrutiny

S.F.-based lodging service Airbnb's status as an official sponsor of the TCS New York City Marathon is "turning out to be something of a pebble in the sneaker for many involved" with the race, according to Mary Pilon of the N.Y. TIMES. Even after Airbnb "aligning itself with one of the city’s ...

Tags: Marketing and Sponsorship, New York Road Runners

Marketplace Roundup

In Michigan, Emily Lawler reported the Michigan Economic Development Corporation yesterday announced that it will "sponsor the Pure Michigan 400" at Michigan Int'l Speedway once again in '15 for a "total bill of $675,000." MEDC has sponsored the race for four years, but the sponsorship ran out ...

Tags: Marketing and Sponsorship

LPGA Lands Sponsor For Int'l Crown

The LPGA yesterday announced a title-sponsorship deal with Illinois-based Underwriters Laboratories for the '16 and '18 International Crown team tournament. The '16 event takes place July 18-24 at the Rich Harvest Farms golf club in Sugar Grove, Ill., while the '18 event will be held in So ...

Tags: Marketing and Sponsorship, LPGA

Trio Of Golfers Launching Craft Beer

Golfers Graeme McDowell, Keegan Bradley and Freddie Jacobson are “teeing up a line of new craft beers targeting golfers” with the help of Florida-based brewer The Brew Hub, according to Mike Snider of USA TODAY. The three have “formed a company," GolfBeer Brewing, "for the venture. ...

Tags: Marketing and Sponsorship, PGA Tour

Adidas Mulling Reebok Sale

An "unsolicited bid" from a consortium of investors from Hong Kong and Abu Dhabi looking to buy Reebok from adidas could put adidas Chair & CEO Herbert Hainer into an "unaccustomed position: Having to react to investors," according to Ellen Jervell of the WALL STREET JOURNAL. Analysts said tha ...

Tags: Marketing and Sponsorship, Reebok, Adidas

Adidas To Open Blazers Shop At Moda Center

adidas at the start of the upcoming NBA season "will open its own retail store inside the Moda Center, selling Trail Blazers merchandise and possibly other NBA goods," according to Allan Brettman of the Portland OREGONIAN. Blazers VP/Corporate Communications & Public Engagement Michael Lewe ...

Tags: Portland Trail Blazers, NBA, Adidas, Marketing and Sponsorship

LeBron Pitches Products From Rivals Samsung, Apple

The release of a new Beats By Dre commercial featuring Cavaliers F LeBron James marks "perhaps the first time a highly paid Samsung Electronics endorser has pitched a product made by Apple," according to Ira Boudway of BLOOMBERG BUSINESSWEEK. James' appearance in the ad represents a "sly marketing ...

Tags: Marketing and Sponsorship, Apple, Samsung

Ortiz, Trout Among Those To Sign With Zepp Labs

Santa Clara-based Zepp Labs, which makes wearable sensors for baseball, golf and tennis, has signed a large group of MLBers and pro golfers as part of a broad effort to push consumer awareness of its rebuilt and expanded platform for performance tracking. Newly signed endorsers and content contribut ...

Tags: Marketing and Sponsorship

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