Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
Upcoming Conferences and Events
Featured Story
Microsoft, NFL Unveil Five-Year, $400M Deal; EA Sports Developing Xbox One Games05 / 22 / 13Microsoft and the NFL yesterday unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo vi... Tags: Microsoft, NFL, Marketing and Sponsorship |
More Stories
Marketplace Roundup
BLOOMBERG NEWS’ Holger Elfes notes adidas will “keep the right to supply uniforms” to German soccer club Bayern Munich through '20, “extending a 50-year partnership.” adidas said that Bayern will “sell its new home jerseys beginning May 13.” adidas owns 9.4% of FC Bayern Muenchen AG, the “club-contr ...
USOC Inks Deal With Kellogg Company
Kellogg to sponsor USOC through '16 Two years after abandoning its sponsorship of the USOC, the Kellogg Company is back. The cereal company signed on as the official sponsor of the USOC through the '16 Olympics in Rio de Janeiro. Terms of the deal were not available, but official s ...
Tags: USOC, Olympics, Marketing and Sponsorship
ESPN, MasterCard Team To Produce Soccer Docuseries
Watch this "Capitales del Futbol" spot ESPN and MasterCard Worldwide are “joining forces for an extensive branded-entertainment project that is centered on soccer,” according to Stuart Elliott of the N.Y. TIMES. The partnership calls for four weekly episodes of a ...
Tags: ESPN, MasterCard, Soccer, Marketing and Sponsorship
Roush Fenway Signs 3M, Biffle Through '14
Roush Fenway Racing on Saturday formally announced that both Greg Biffle and his primary sponsor, 3M, have renewed their contracts for three more NASCAR seasons. The new contracts will take 3M, Biffle and RFR through the '14 Sprint Cup season. Terms of the contracts were not disclosed ( Roush Fenway ...
Tags: Marketing and Sponsorship, NASCAR
Marketplace Roundup
In London, Ron Lewis noted Wenlock and Mandeville "have been working solidly" since LOCOG introduced them nearly a year ago as the mascots for the ’12 London Olympics. The mascots “have connected well with children and their remit involves delivering the Olympic message to a generation that has not ...
Polamalu Tops Most Popular Jersey List
Steelers S Troy Polamalu’s No. 43 jersey was the most popular jersey based on sales at NFLShop.com from April 1, 2010 through March 31, according to Michael McCarthy of USA TODAY. Packers QB Aaron Rodgers ranks second on the list following his Super Bowl XLV MVP performance, the first time he has "a ...
Tags: Marketing and Sponsorship, NFL, Football
Power Balance Focuses On Licensing Deals
Power Balance is "spending more aggressively on licensing deals and partnerships more associated with traditional sporting-goods companies," according to E.J. Schultz of AD AGE. The company has "licensing deals with Rawlings, which makes Power Balance-branded batting gloves and apparel," and TaylorM ...
Serena Returns To Court With A Splash
Serena Williams "went viral again" this week after she returned to the tennis court for practice on Tuesday wearing a "bright pink body suit," according to Greg Couch of SPORTINGNEWS.com. She has been out of action since last year due to various injuries and illnesses, and the "entirety of Williams’ ...
Wheels & Deals
ESPN The Magazine's Ryan McGee said STP's return to NASCAR is a "great sign for the sport economically." McGee: "This was a company that was essentially run out of the sport just a decade ago because it couldn't afford it. At a time where so many teams, particularly Richard Petty Motorsports, are ...
ESPN Makes Erin Andrews End Reebok Deal
ESPN reporter Erin Andrews will have to give up her Reebok endorsement as soon as the deal with the shoe company ends, ESPN Exec VP/Production Norby Williamson said. The decision results from ESPN's new endorsement guidelines, which mandate that reporters and hosts can not sign endorsement deals wit ...
Tags: ESPN, Marketing and Sponsorship
