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James Harden, Adidas Go For Quirky, Unique Look With Signature Harden Vol. 1 Shoe

Published in SportsBusiness Daily on 03 / 01 / 17

When Rockets G James Harden focused on "creating his signature series of sneakers and apparel," the "initial concept was simple: be different ," according to Nick DePaula of THE VERTICAL. With Harden, there was an "expectation for funky, quirky and unique looks," and his "herky-jerky, ball-dominant...

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Under Armour Sues For Trademark Infringement

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02/19/15
Turner Bullish On NCAA Tourney Ad Sales

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02/19/15
Toy State Adds Races Ahead Of Holiday Season

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02/18/15
Porsche To Sponsor Jeter's Players' Tribune

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02/18/15
Investor Slams Tempur Sealy's USSA Sponsorship

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Tags: Marketing and Sponsorship

02/18/15
Dodgers, Angels Unveil Joint-Promotion

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Coveroo Lets Fans Design Licensed Products

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