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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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Denmark Player's Underwear Draws Ire Of UEFA

Denmark F Nicklas Bendtner "could face UEFA action over ambush marketing after revealing a pair of bookmaker-branded underpants when he scored last night in a 3-2 defeat against Portugal" in Euro 2012 play, according to the London TELEGRAPH. Bendtner revealed the logo for Irish bookmaker Paddy Power ...

Tags: Marketing and Sponsorship, UEFA

Eagles Sign Partnership With Angry Birds

The Eagles yesterday announced a partnership with Finland-based Rovio Entertainment, the creators of the "Angry Birds" game. The deal is Rovio's first global sports sponsorship ( Eagles ). In Philadelphia, Fernandez & Kanaley note the Eagles will “use the bird characters to connect w ...

Tags: Marketing and Sponsorship, Philadelphia Eagles

NBC Sees Small Gain In Upfront Sales

NBC has "finished its sales of commercial time" in the upfront market and the net "sold about" $1.8B, according to Stuart Elliott of the N.Y. TIMES. This compares to an estimate of $1.7B "in the upfront market last spring" ( NYTIMES.com, 6/13 ). In N.Y., Claire Atkinson notes NBC, thanks to NFL ga ...

Tags: NBC, Marketing and Sponsorship

Player Dons 49ers Logo At U.S. Open

When Dennis Miller tees off at the U.S. Open in S.F. this afternoon, the 42-year-old club pro from Youngstown, Ohio, will be sporting logos of corporate partners on his shirt. However, Auntie Ann’s Pretzels and Handel’s Ice Cream will be sharing space with a much larger brand -- the 49er ...

Tags: Marketing and Sponsorship, San Francisco 49ers

Arkansas Unveils New Football Uniforms

The Univ. of Arkansas football team yesterday unveiled new uniforms for the '12 season and the school is “keeping its cardinal uniform and helmet, but is adding a white version of both,” according to Edward Aschoff of ESPN.com. The new designs feature Nike Pro Combat technology. The whit ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

AD AGE’s Natalie Zmuda noted Pepsi Max’ "Uncle Drew" spot featuring Cavaliers G Kyrie Irving began airing during NBA Finals Game One on Tuesday night on ABC. The spot is also slated to air during Games Two and Three, "as well as on the WatchESPN live-streaming app.” Pepsi Max ...

Tags: Marketing and Sponsorship

Go Daddy Hires New Ad Agency

Go Daddy has hired Deutsch, N.Y. to create a new marketing campaign entitled “Inside/Out” set to debut during NBC broadcasts of the London Games. Go Daddy's Super Bowl spots have been produced in-house for the last seven consecutive years, with CMO Barb Rechterman leading the compan ...

Tags: Marketing and Sponsorship

Duracell Signs Deal With NFL, 49ers' Willis

The NFL and Duracell yesterday announced a multiyear deal as well as a player relationship in which 49ers LB Patrick Willis is a spokesperson. Willis will play a role in the integrated marketing program, from retail, digital and creative to social and event based initiatives. Duracell is the lates ...

Tags: Marketing and Sponsorship

CBS, ABC Win Higher Ad-Sales Rates

CBS and ABC yesterday "completed their ad-sales negotiations for the coming TV season, winning higher ad rates in what is proving to be a lackluster market," according to Suzanne Vranica of the WALL STREET JOURNAL. A source said that CBS "got roughly" $2.7B in ad commitments. Barclays Capital said t ...

Tags: CBS, ABC, NBC, Fox, Marketing and Sponsorship

Stony Brook Looks To Push Merch For CWS Trip

With Stony Brook Univ. to play in the College World Series for the first time, Omaha-based retailer The Dugout Owner Rich Tokheim was “scrambling on Monday to find a merchandise company to get a license agreement” with the school, according to Tom Shatel of the OMAHA WORLD-HERALD. Tokhei ...

Tags: Marketing and Sponsorship

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