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Finish Line Reports Dip In Q4 Earnings Despite Uptick In Revenue

Published in SportsBusiness Daily on 03 / 27 / 15

Finish Line reported a decline in Q4 earnings and "warned that profits in the current year may miss expectations," as the sports-apparel retailer has "struggled lately in a retail environment dogged by more promotions and lower mall traffic." The company's earnings fell 5% to $40.8M despite revenues...

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Lowe's Targeting Men In New Campaign

Lowe's is introducing a "new round of advertising to promote home improvement projects in the spring, its prime revenue-generating period," according to Jane Levere of the N.Y. TIMES. The company for the first time will advertise "directly to men, in a spot that was first shown Sunday" during Fox' c ...

Tags: Marketing and Sponsorship, Lowe's Companies Inc.

Robinson Lands Cover Of "NCAA Football 14"

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Under Armour Goes Retro Chic For USF

The Univ. of South Florida’s men’s basketball uniforms to be worn tonight against Seton Hall in the Big East tournament “are supposed to evoke a South Florida sunset,” according to Chris Chase of USA TODAY. They feature a "retro chic" take on the surfer stripe and showcase a ...

Tags: Marketing and Sponsorship, Under Armour, Adidas

Marketplace Roundup

In DC, Sarah Kogod wrote Wizards G John Wall's new branding as "JW2" on his website and his social media tag "WALLin" appeared to be "products of Adidas marketing, because of their similarities to fellow Adidas athlete" Redskins QB Robert Griffin III's "RGIII" and #allin tag. However, Nclusive is th ...

Tags: Marketing and Sponsorship, Adidas, Nike

Degree Rolls Out Sports-Themed Campaign

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Tags: Marketing and Sponsorship, Unilever

NBC Profiles Under Armour's Kevin Plank

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Tags: Under Armour, Marketing and Sponsorship

Giants' Buster Posey Rising As Pitchman

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Tags: Marketing and Sponsorship, San Francisco Giants, MLB

Endorsements Abounding For Mike Trout

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Tags: Marketing and Sponsorship, MLB, Los Angeles Angels

Valentine In New CBSSports.com Fantasy Ad

Former MLB manager Bobby Valentine is featured in a new ad for CBSSports.com's Fantasy Baseball Commissioner game in which he pokes fun at his inability to keep a job for too long. Valentine is shown sitting in a chair in front of a fireplace talking to the camera and saying, “You know, I& ...

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Marketplace Roundup

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