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Mtn Dew, BBVA Compass, Priceline.com Rolling Out Ads Around NBA All-Star Weekend

Published in SportsBusiness Daily on 02 / 11 / 16

Pepsi will activate around the NBA All-Star Game, its first as an NBA corporate sponsor, with an ad breaking today online featuring Thunder G Russell Westbrook, Bulls G Jimmy Butler and Lakers F Julius Randle for Mtn Dew X. The ad, which has little NBA footage, features the tagline, "The game lives ...

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Tags: NBA, Marketing and Sponsorship, Verizon, State Farm

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