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NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

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Tags: Marketing and Sponsorship, NBC, NASCAR

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Balls & Strikes

New Balance yesterday announced the signing of Cardinals C Yadier Molina and Dodgers P Josh Beckett, as well as the re-signing of Angels DH Mark Trumbo and Blue Jays P R.A. Dickey to multiyear endorsement contracts. New Balance will be the players' official on-field footwear and off-field athletic f ...

Tags: Marketing and Sponsorship, MLB

Marketplace Roundup

In Lawrence, Matt Tait notes the Univ. of Kansas yesterday unveiled new football helmets which "feature five colors and two styles of Jayhawks." The addition of the helmets, for which "fans and players alike have been clamoring for years, gives KU as many as 20 potential uniform options on game days ...

Tags: Marketing and Sponsorship

NFL Will Not Promote Obamacare

NFL VP/Communications Brian McCarthy on Friday in an e-mail wrote that the league "has 'no plans' to work with the Obama administration in educating the public about the president's controversial health care reform," commonly referred to as Obamacare, according to Ashley Killough of CNN.com. McCarth ...

Tags: NFL, Marketing and Sponsorship

EA Sports Inks ManU's Hernandez

EA Sports on Friday announced that it has signed EPL club Manchester United F Javier "Chicharito" Hernandez to a multiyear endorsement deal that will see him make his debut on the cover of "FIFA 14" in Mexico, and on one of two covers in the U.S. Hernandez will appear wearing the Mexican national te ...

Tags: EA Sports, Marketing and Sponsorship

Golfers Up Their Fashion Game

In a “crowded and competitive marketplace, on-course fashion decisions are more carefully orchestrated than ever before” for pro golfers as companies that “supply the clothes tell the pros not just what to wear but when to wear it,” according to Chelsea Janes of the WASHINGTO ...

Tags: Marketing and Sponsorship, Golf, TaylorMade Golf

Marketplace Roundup

Appalachian State Univ. on Thursday unveiled new Nike football uniforms that feature five combinations: black jerseys/black pants; white jerseys/white pants; black jerseys/white pants; white jerseys/black pants; and an alternate grey jersey with black pants. The grey alternate jerseys will be auctio ...

Tags: Marketing and Sponsorship, NCAA

Nike Spot Stars Durant In Pick-Up Game Draft

The newest Nike commercial features Thunder F Kevin Durant as the “No. 1 pick of the Seat Pleasant 2:35 p.m. draft” after he is in a “hot, sweaty gym in Maryland, waiting to be drafted for a five-on-five pick-up game,” according to Dan Carson of BLEACHER REPORT. The ad fe ...

Tags: Marketing and Sponsorship, Nike, Oklahoma City Thunder

EPL's Swansea City Get New Shirt Sponsor

EPL club Swansea City will kick off the ’13-14 season “with a new kit sponsored by Chinese finance company Goldenway,” and the $3.05M deal (all figures U.S.) is the “biggest in the club’s history,” according to Chris Wathan of WALESONLINE.co.uk. The Hong Kong-bas ...

Tags: Marketing and Sponsorship, English Premier League, Nike, Adidas

Marketplace Roundup

In Boston, Donna Goodison reports Puma on Thursday “became the latest company to announce it was ending its endorsement deal” with former Patriots TE Aaron Hernandez. Puma announced a “two-year deal with Hernandez in April and said he would be a face of its men’s training cat ...

Tags: Marketing and Sponsorship

Grocer H-E-B Extends Spurs Deal

The Spurs and execs from San Antonio-based supermarket H-E-B plan to announce a deal next week that will “secure H-E-B's place as the main sponsor" of the team for the next five years, according to Neal Morton of the SAN ANTONIO EXPRESS-NEWS. H-E-B will also sponsor the other franchises un ...

Tags: Marketing and Sponsorship, San Antonio Spurs

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