Featured Story

Mtn Dew, BBVA Compass, Priceline.com Rolling Out Ads Around NBA All-Star Weekend

Published in SportsBusiness Daily on 02 / 11 / 16

Pepsi will activate around the NBA All-Star Game, its first as an NBA corporate sponsor, with an ad breaking today online featuring Thunder G Russell Westbrook, Bulls G Jimmy Butler and Lakers F Julius Randle for Mtn Dew X. The ad, which has little NBA footage, features the tagline, "The game lives ...

Read More

Tags: NBA, Marketing and Sponsorship, Verizon, State Farm

More Stories

NASCAR Fans Split On Return Of No. 3

NASCAR fans' reactions to the return of the No. 3 Chevrolet to the Sprint Cup Series "remain mixed ... even after Austin Dillon drove the car to the pole position" yesterday for this Sunday's Daytona 500, according to a front-page piece by Dinah Pulver of the Daytona Beach NEWS-JOURNAL. Some fans "c ...

Tags: NASCAR, Marketing and Sponsorship

Mavericks' Nowitzki Rags On Sleeved Jerseys

Mavericks F Dirk Nowitzki said "we all have to suck it up and do it" when discussing the NBA rolling out sleeved jerseys for Sunday's All-Star Game in New Orleans, according to Jared Christopher of the FT. WORTH STAR-TELEGRAM. It will be Nowitzki's "first time playing in a sleeved uniform." Nowitzki ...

Tags: NBA, Adidas, Marketing and Sponsorship

NBA Inks Kumho As First Tire Sponsor

Learn more about Kumho Tire The NBA on Thursday announced a multiyear deal with South Korea-based Kumho Tire as the league's first official tire sponsor. The deal, which covers the U.S. and South Korea, also includes D-League sponsor designation. Kumho will begin to activate at thi ...

Tags: Marketing and Sponsorship, NBA, Kumho Tires

Adidas' Sleeved NBA Jerseys Selling Well

While "a few players have balked" at adidas' sleeved NBA jerseys, they "should remember" that merchandise sales are included in their 50-50 split of basketball-related income with the league, according to Jeff Zillgitt of USA TODAY. adidas Head of Global Marketing Chris Grancio said, "Sales of the s ...

Tags: NBA, Adidas, Marketing and Sponsorship

AutoTrader Brands Strike Deals With NASCAR

A pair of AutoTrader brands, AutoTrader.com and Kelley Blue Book, have struck sponsorship deals with two of NASCAR’s most prominent teams. AutoTrader.com will have an associate sponsor’s position with Penske Racing driver Joey Logano’s NASCAR Sprint Cup No. 22 Ford team. That deal ...

Tags: Marketing and Sponsorship, NASCAR

Shaq Launches Suit Line With Macy's

Macy’s has teamed up with TNT's Shaquille O’Neal to "launch an exclusive line of regular and Big & Tall-sized suit separates," according to Alexander Coolidge of the CINCINNATI ENQUIRER. The Shaquille O'Neal collection "will be available this month at 100 Macy’s stores nationwi ...

Tags: Marketing and Sponsorship

How Rahal Won National Guard IndyCar Deal

Rahal Letterman Lanigan Racing won a one-year contract for the National Guard's IndyCar sponsorship after the race team "offered a better rating in terms of publicity" than Panther Racing, according to Curt Cavin of the INDIANAPOLIS STAR. A document from the U.S. Government Accountability Office's w ...

Tags: Marketing and Sponsorship, IndyCar, National Guard

Reebok Drops DDB Amid Creative Review

Creative agency DDB, N.Y., is "splitting with Reebok amid a review" of the Reebok's global creative business, according to Andrew McMains of ADWEEK. The review is "in its late stages." Sources said that there are "a trio of contenders" in Mother; Goodby Silverstein & Partners; and Venables Bell ...

Tags: Marketing and Sponsorship, Reebok

Sam Could Find Marketing Bonanza

NFL Draft prospect Michael Sam "likely didn't announce he is gay to boost his marketability," but that "might be one positive side effect," according to Brandon Foster of the Columbia MISSOURIAN. Sam now "has a status and platform that might attract corporations." NFL player agent David Canter said ...

Tags: Marketing and Sponsorship, NFL

AdvoCare To Title Sponsor Texas Bowl

Texas-based AdvoCare will be announced today as “the new title sponsor" of the Texas Bowl, held each December at Reliant Stadium, according to David Barron of the HOUSTON CHRONICLE. Officials from ESPN and the Texans yesterday said that AdvoCare, which previously sponsored the Independence Bow ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug