TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line
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TaylorMade-Adidas Condemns Garcia "Fried Chicken" Remark, Will Continue To Review05 / 23 / 13TaylorMade-adidas Golf yesterday "distanced itself" from a racial remark made by golfer Sergio Garcia about Tiger Woods during a European Tour dinner Tuesday night, according to Michael Buteau of BLOOMBERG NEWS. The company in a statement said, “Sergio Garcia’s recent comment was offens... |
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Marketplace Roundup
SCENEDAILY.com's Bob Pockrass reported FedEx "will sponsor the May 15 NASCAR Sprint Cup race at Dover International Speedway and will continue the track’s tradition of making that race a fundraiser for Autism Speaks." Terms of the partnership call for FedEx to donate $100,000 to Autism Speaks i ...
Corona To Sponsor ESPN's "Friday Night Fights"
Four months after losing prominent boxing sponsor Tecate from its "Friday Night Fights" show, ESPN will replace the Mexican beer brand with its far larger competitor, Corona. The nation's No. 1 selling import beer debuts this week as presenting sponsor of the "Friday Night Fights" broadcast on both ...
Tags: Boxing, ESPN, Marketing and Sponsorship
Padres Install 88-Foot TaylorMade Club On Foul Pole
The Padres have installed an 88-foot-tall replica of a TaylorMade golf club on the rightfield foul pole at Petco Park as part of a "three-year advertising agreement" with Carlsbad-based TaylorMade-adidas Golf, according to Tod Leonard of the SAN DIEGO UNION-TRIBUNE. The club, a "replica of TaylorMad ...
Tags: San Diego Padres, Taylor Made Golf Co., Marketing and Sponsorship
CFL Tiger-Cats Sponsor UFC Fighter For Toronto Bout
UFC fighter Mark Hominick yesterday announced a sponsorship deal with the CFL Hamilton Tiger-Cats for his fight against Jose Aldo at UFC 129 on April 30 at Rogers Centre in Toronto, according to Darren Yourk of the GLOBE & MAIL. The Ontario native will "risk a bit of his home field advantage by ...
Tags: UFC, CFL, Mixed Martial Arts, Marketing and Sponsorship
Poynter Critical Of ESPN Endorsement Policy
In the latest entry for ESPN as part of the Poynter Review Project, Poynter Institute Ethics Group Leader Kelly McBride wrote ESPN's new endorsement policy for its commentators is an "important step forward and will go a long way toward bolstering the network's image as an organization concerned w ...
Tags: ESPN, Marketing and Sponsorship
Marketplace Roundup
SCENEDAILY.com's Bob Pockrass reported Canadian businessman Steve Meehan "has purchased the assets from Baker Curb Racing and formed Go Canada Racing, which he hopes will become a vehicle for Canadian racers to break into the upper echelons of NASCAR." J.R. Fitzpatrick, "second in the NASCAR Canadia ...
Subway Inks Deal With Mark Ingram
Former Univ. of Alabama RB Mark Ingram will be a spokesperson for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram, a Heisman Trophy winner and member of the Crimson Tide’s ‘10 national championship team, will make appearances, blog and do a PR tour for the QSR in N.Y. ...
Tags: Subway, Marketing and Sponsorship
Farmers Insurance Signs Deal With Hendrick
Farmers Insurance has signed a five-race primary sponsorship for Hendrick Motorsports' No. 5 Chevrolet driven by Mark Martin. The deal makes Farmers an associate sponsor of Martin's car for the remainder of the season. The deal continues Farmers' recent push into sports by adding NASCAR to a portfol ...
Tags: Marketing and Sponsorship, NASCAR
Texas Open Hopeful Valero Will Extend Deal
Valero Texas Open officials have "started looking ahead to pressing questions" surrounding the PGA Tour event, including negotiations with the title sponsor, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. Following the conclusion of this year's tournament last Sunday, Valero Texas ...
Tags: Marketing and Sponsorship, PGA Tour, Golf
IOC's Heiberg Talks TOP Program
Heiberg discusses future of Olympic sponsorship in Q&A IOC Marketing Commission Chair Gerhard Heiberg said that the “value of the five rings is at an all-time high despite an economic downturn that left the market for new Olympic partnerships ‘completely dry’ in recent year ...
Tags: IOC, Marketing and Sponsorship
