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In Expected Move, Judge Rules Against N.J.'s Sports Gambling Bid

Published in SportsBusiness Daily on

U.S. District Court Judge Michael Shipp on Friday night ruled that the state of New Jersey "cannot partially lift a prohibition on sports betting in an effort to boost the state’s struggling horse racing and casino industries." The decision "was the expected outcome, since the judg...

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10/23/12
Rutgers' "Medieval" Uniforms Selling Well

Nike designers in creating uniforms this season for the Rutgers football team “found inspiration in the concept of knighthood and medieval armor,” according to Vicki Hyman of the Newark STAR-LEDGER. The uniforms -- part of the school's five-year, $5.2M outfit deal with Nike -- feature &l ...

Tags: Marketing and Sponsorship

10/23/12
Marketplace Roundup

Aon, which amped up its visibility with a jersey sponsorship of EPL club Manchester United over the past two years, has added some American football to its sponsorship portfolio. With the annual NFL game in London being staged this weekend, Aon has taken a sponsorship of the contest. Included in the ...

Tags: Marketing and Sponsorship, Washington Redskins

10/22/12
Nike Spending Less On Endorsement Contracts

In a “shifting world where some experts are starting to doubt celebrities' power to heavily influence consumer buying,” Nike's $2.7B in annual marketing is being “spent like never before on things other than endorsement contracts for famous athletes,” according to Allan Brett ...

Tags: Marketing and Sponsorship, Nike

10/22/12
RPM Extends Manufacturing Deal With Ford

Richard Petty Motorsports and Ford Racing on Friday announced that they will continue their manufacturing partnership, which extends to RPM's NASCAR Sprint Cup and Nationwide Series teams, through '13. RPM also will continue its supply deal with Roush Fenway Racing and Roush-Yates Racing. In the Spr ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports, Ford Motor Co.

10/22/12
Fever Ink Jersey Deal With Finish Line

Pacers Sports & Entertainment and the WNBA-champion Fever on Friday announced a deal with Finish Line to feature the retailer's logo on Fever jerseys beginning with the ’13 season. Finish Line will be included in Fever TV broadcasts and team merchandise, advertising and signage at Bankers ...

Tags: Marketing and Sponsorship, Indiana Fever

10/22/12
Will NBA Jersey Sponsors Lead To Change?

With the NBA mulling plans to become the “first of the four major sports leagues in North America to put sponsors’ logos on uniforms ,” the N.Y. TIMES' Viv Bernstein asks if the logos would "give sponsors more power?” Logos on NBA jerseys, which would be “two and a hal ...

Tags: Marketing and Sponsorship, NBA, NASCAR

10/22/12
Tebow Application To Trademark "Tebowing" Accepted

The U.S. Patent & Trademark Office has accepted an application from Jets QB Tim Tebow to trademark “Tebowing, his signature prayer,” according to Brian Lewis of the N.Y. POST. The application was “filed by Tebow’s marketing arm, XV Enterprises Limited; although he insists ...

Tags: Marketing and Sponsorship

10/22/12
Ion Camera Company Signs Athlete Deals

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Tags: Marketing and Sponsorship, Action Sports

10/22/12
Marketplace Roundup

In Ireland, Brian Keogh reported speculation has grown that golfer Rory McIlroy "could be in line to sign a massive deal with Nike when his current contract with Titleist/Footjoy expires at the end of the year." The deal "could be worth" up to $250M over 10 years. Tiger Woods remains the "undisputed ...

Tags: Marketing and Sponsorship

10/19/12
Go Daddy: Deal With Danica "Valued Asset"

Go Daddy on Thursday said that NASCAR driver Danica Patrick “remains a ‘valued asset’ and is far from being in limbo” as a company endorser, according to Brant James of ESPNW. Go Daddy CMO Barb Rechterman said that Patrick “still has a strong relationship and a future ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

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