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Nature's Bakery Intends To Countersue SHR In Ongoing NASCAR Sponsorship Feud

Published in SportsBusiness Daily on 02 / 17 / 17

Nature’s Bakery on Thursday announced intentions to countersue NASCAR team Stewart-Haas Racing over its Danica Patrick sponsorship issue. SHR sued Nature’s Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it wa...

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Tags: Marketing and Sponsorship, NASCAR

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Moonves: CBS Will Get $5M For SB Ads

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Tags: Marketing and Sponsorship, CBS, Super Bowl

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Tags: Marketing and Sponsorship

Steph Curry's Marketing Value On The Rise

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Tags: Marketing and Sponsorship, Golden State Warriors, NBA

Russell Westbrook Signs With Mountain Dew

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Tags: Marketing and Sponsorship

NBA All-Star Weekend Getting Strong Promotion

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Tags: Marketing and Sponsorship, NBA

Kyrie Irving Stars In New Foot Locker Ad

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Tags: Marketing and Sponsorship, NBA

Under Armour Files Suit Against Skechers

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Tags: Under Armour, Skechers, Marketing and Sponsorship

Godiva Signs First Athlete Endorser In Wozniacki

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship, Canadian Tire

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