Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
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Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
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Texas Open Hopeful Valero Will Extend Deal
Valero Texas Open officials have "started looking ahead to pressing questions" surrounding the PGA Tour event, including negotiations with the title sponsor, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. Following the conclusion of this year's tournament last Sunday, Valero Texas ...
Tags: Marketing and Sponsorship, PGA Tour, Golf
IOC's Heiberg Talks TOP Program
Heiberg discusses future of Olympic sponsorship in Q&A IOC Marketing Commission Chair Gerhard Heiberg said that the “value of the five rings is at an all-time high despite an economic downturn that left the market for new Olympic partnerships ‘completely dry’ in recent year ...
Tags: IOC, Marketing and Sponsorship
Wimbledon Boss Criticizes U.K. Endorsement Tax
All England Lawn Tennis & Croquet Club CEO Ian Ritchie believes that “several of the world's top tennis players are likely to avoid leading tournaments in Britain because of the UK government's policy of taxing their endorsement income,” according to Mitch Phillips of REUTERS. U.K. government ru ...
Marketplace Roundup
Hublot yesterday announced a multiyear partnership with the Heat, the Switzerland-based watchmaker's first team sponsorship in the U.S. A major component of the deal will see Hublot serve as the presenting sponsor for the premium entrances at AmericanAirlines Arena for Gate 4. The partnership, also ...
Mark Ingram To Be On "NCAA Football 12" Cover
Former Univ. of Alabama RB Mark Ingram will be featured on the cover of EA Sports' "NCAA Football 12." Ingram won a fan vote, and the cover was unveiled on ESPN2's "First Take" this morning. ESPN's Ducis Rodgers said Ingram "outlasted some pretty good competition," including former Auburn Univ. DT N ...
ESPN Publishes List Of Personalities' Endorsements
ESPN yesterday published a list of endorsements held by its personalities , part of the company's ongoing effort to "address news stories and public criticism about the issue," according to Allan Brettman of the Portland OREGONIAN. Footwear and apparel companies, especially Nike, "figure prominentl ...
Tags: ESPN, Marketing and Sponsorship
Pepsi Max Ads Feature Current, Former MLBers
Watch the "Clubhouse in the Corn" Spot Longtime MLB corporate sponsor Pepsi has unveiled a trio of new baseball-themed spots directed by the legendary Joe Pytka and based on the film "F ...
Tags: PepsiCo, Marketing and Sponsorship
Derrick Rose May Be Budding Marketing Star
From an endorsement standpoint, Bulls G Derrick Rose "seems ready to become the next Michael Jordan, in Chicago at least," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The 22-year-old, a favorite to win this season's NBA MVP award, already has deals with adidas, Powerade and 2K Sports ...
The Heritage To Tee Off Without Title Sponsor
The Heritage Tournament Dir Steve Wilmot on Friday said that tournament organizers “don't expect to announce a new title sponsor before the PGA Tour event begins Thursday, although they were engaged in serious discussions with a prospective title sponsor about a month ago,” according to Josh McCann ...
Tags: Marketing and Sponsorship, PGA Tour, Golf
Marketplace Roundup
BLOOMBERG NEWS’ Holger Elfes notes adidas will “keep the right to supply uniforms” to German soccer club Bayern Munich through '20, “extending a 50-year partnership.” adidas said that Bayern will “sell its new home jerseys beginning May 13.” adidas owns 9.4% of FC Bayern Muenchen AG, the “club-contr ...
