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Nike Re-Signs Odell Beckham Jr. To Brand's Most-Lucrative NFL Player Deal To Date

Published in SportsBusiness Daily on 05 / 24 / 17

Nike's new contract with Giants WR Odell Beckham Jr. is "believed to be worth" more than $29M over five years and is "by far the most lucrative endorsement deal for a NFL player to date," according to sources cited by Nick DePaula of NICEKICKS.com. If certain triggers are met, the deal could "escala...

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Tags: Marketing and Sponsorship, New York Giants, Nike, Adidas

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Marketplace Roundup

Warriors G and NBA MVP Stephen Curry will appear on the front of a limited-edition Wheaties box in June ( Wheaties ). In Oakland, Diamond Leung noted Wheaties "sent congratulations on Twitter on Monday after it was announced Curry had won the MVP" ( IBABUZZ.com, 5/5 ). PRIZE FIGHTING : W ...

Tags: Marketing and Sponsorship

UA Releases MVP Version Of Curry's Shoe

Warriors G Stephen Curry yesterday was formally named NBA MVP, and Under Armour "responded by announcing a special edition of the Curry One basketball shoe," according to Jeff Barker of the Baltimore SUN. The black, white and gold shoe is called the "MVP Limited Edition" and will launch "on Under Ar ...

Tags: Marketing and Sponsorship, Under Armour

Wells Fargo Unveiling Ad Around Tourney

Around the start of the PGA Tour Wells Fargo Championship on May 14, the S.F.-based bank "will debut its first TV commercial targeting companies" with $20M or more in annual revenue, according to Deon Roberts of the CHARLOTTE OBSERVER. Wells Fargo Senior VP and Brand & Advertising Manager Philli ...

Tags: Wells Fargo, PGA Tour, Marketing and Sponsorship

Texas Withdraws "Havoc" Trademark Request

The Univ. of Texas "has backed away from horning in on the 'Havoc' brand that is synonymous" with VCU basketball, according to a front-page piece by Tim Pearrell of the RICHMOND TIMES-DISPATCH. UT "abandoned its applications to federally register variations of Havoc -- 'HORNS HAVOC' and 'HOUSE ...

Tags: Marketing and Sponsorship

Goodyear Won't Renew USSA Sponsorship

Goodyear will not renew its sponsorship of the U.S. Ski & Snowboard Association, which began in ’13. USSA CMO Mike Jaquet in February had said the two sides were in talks for an extension through ’19. Goodyear GM/Sponsorships & Marketing Assets Gary Melliere declined to comment o ...

Tags: Goodyear, Marketing and Sponsorship

Jeep To Sponsor World Surf League

Jeep has signed on as the official auto brand of the World Surf League in what is believed to be the first global automotive sponsor for the WSL. Jeep will take entitlement to the leaderboard online and in broadcasts for both the men's and women's WSL tours, and the top surfer in each competition wi ...

Tags: Marketing and Sponsorship, Jeep

Pirates Using Towels To Go Green

The Pirates' white cotton rally towels with a "Raise the Jolly Roger logo serve not only as a take-home gift from their philanthropic arm, but as a symbol of the organization’s efforts to promote sustainability and a green-conscious ballpark," according to Joyce Gannon of the PITTSBURGH POST-G ...

Tags: Pittsburgh Pirates, Marketing and Sponsorship

Mariota Signs Deal With First Hawaiian Bank

First Hawaiian Bank on Friday announced that it has "signed a partnership" with Titans draft pick QB Marcus Mariota, according to Dave Segal of the HONOLULU STAR-ADVERTISER. First Hawaiian plans to feature the QB "in print, television and online advertisements as part of the bank's 'It All Starts W ...

Tags: Marketing and Sponsorship

Mayweather Merch Sells Briskly In Vegas

While many fans at the MGM Grand hotel's pop-up shop Friday "were buying items that featured both Floyd Mayweather and Manny Pacquiao, it was clear that it was the former that was the true merchandising king," according to Darren Rovell of ESPN.com. Hats and shirts "with Floyd's trademarked terms 'T ...

Tags: Marketing and Sponsorship, Boxing, Burger King

Colorado Reveals New Football Unis

The Univ. of Colorado on Friday unveiled new football uniforms, including a "dark steel gray option of jerseys, pants and helmet that became a part of the CU color palette" in '07, according to Kyle Ringo of the Boulder DAILY CAMERA. CU revealed "three jerseys, four pants and four helmet options." T ...

Tags: Marketing and Sponsorship

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