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Prosecutors, Defense Attorneys In Talks To End Ecclestone Trial

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Prosecutors and attorneys for  Bernie Ecclestone are "in talks about a possible deal to end" the F1 CEO's bribery trial in Germany. His defense team today called for "proceedings to be closed, citing a lack of evidence that Ecclestone was criminally responsible and asserting that the proc...

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York Becomes Official HVAC Partner Of NHL

Johnson Controls yesterday announced that the York brand has become the official heating, ventilation and air conditioning (HVAC) partner of the NHL in North America for the '12-13 season. York becomes an official partner of the NHL, the NHL Draft, the '13 Bridgestone Winter Classic, the NHL Awards ...

Tags: Marketing and Sponsorship, NHL

Thunder Merch Takes Show On The Road

Chesapeake Energy Arena’s retail provider has been generating significant revenue outside the facility with a mobile unit selling Thunder merchandise in several Oklahoma communities. Gameday Merchandising, which operates the team store inside the arena, bought an old food delivery van and conv ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder

Nike Twitter Campaign Banned

Nike has become "the first UK company to have a Twitter campaign banned," after the Advertising Standards Authority decided that its use of the personal accounts of EPL clubs Manchester United F Wayne Rooney and Arsenal MF Jack Wilshere “broke rules for not clearly telling the public their twe ...

Tags: Marketing and Sponsorship, Nike

U.S. Ad Spending Spurred By Sports

U.S. advertising spending “will continue to register moderate growth in the upcoming quarters, similar to the levels achieved" in Q1, according to Friedman & Goetzl of MEDIAPOST. Kantar Media reported that ad sales across all media “were up 2.6% in the first quarter" to $32.9B, ...

Tags: Marketing and Sponsorship, General Motors

Olympic Marketing Notes

Some publishers are “chafing under restrictions imposed” by the USOC and IOC “blocking athletes from appearing in any ad campaign not affiliated with an Olympic sponsor during a blackout period,” according to Keith Kelly of the N.Y. POST. The “Games Period” for th ...

Tags: Marketing and Sponsorship, Nike, Adidas, IOC, USOC

Marketplace Roundup

The PA reported Irish bookmaker Paddy Power will pay the US$127,000 fine incurred by Denmark FC F Nicklas Bendtner “for wearing his so-called lucky underpants in Denmark's recent Euro 2012 fixture against Portugal.” A Paddy Power spokesperson said, “We pride ourselves on listening ...

Tags: Marketing and Sponsorship

Adidas Pulls Shackle-Designed Shoe

After being “barraged by expressions of outrage,” adidas yesterday announced that it is “pulling a shoe design that critics say evokes slavery,” according to Rene Lynch of the L.A. TIMES. The design, by “eccentric Beverly Hills designer Jeremy Scott, features a plastic ...

Tags: Marketing and Sponsorship, Adidas

Campbell, New Era Debut New Campaigns

Campbell Soup Co. is reviving the “Mama’s Boys” campaign for its Chunky Soup brand. Campbell’s, an NFL sponsor since '98, shot creative yesterday and today with Giants WR Victor Cruz at Red Bull Arena in Harrison, N.J. From '02-08, the soup brand used NFLers, including Reggi ...

Tags: Marketing and Sponsorship, Campbell Soup Co., New Era

Marketplace Roundup

In Detroit, Bill Shea noted 5-hour Energy “got plenty of TV time Sunday during the final round of the 112th U.S. Open,” but it was “not exactly in the set of circumstances it might have preferred.” The energy drink is the “chief sponsor of golfer Jim Furyk, who led the ...

Tags: Marketing and Sponsorship

Vans Creates New Athletic Shoe

VF Corp.’s Vans shoe brand “plans to expand into athletic footwear to compete with Nike,” according to Burritt & Coleman-Lochner of BLOOMBERG NEWS. Vans President Kevin Bailey said that the brand “will start selling the Vans LXVI, named for Vans’ founding in 1966, ...

Tags: Marketing and Sponsorship

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