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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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05/22/13
Plaxico Burress Releasing Luxury Hosiery Line

Steelers WR Plaxico Burress has created a new men's luxury hosiery line that will "retail for $24 or more a pair, and will be released to retail next month," according to Tony Gervino of the N.Y. TIMES. Burress helped promote the line with the "usual news media rounds and started a Twitter account, ...

Tags: Marketing and Sponsorship

05/22/13
And1 Sponsoring Hoops Tourney At Temple

Former Temple Univ. footwear and apparel sponsor And1 is returning to the Philadelphia campus as title sponsor for a grass-roots basketball tourney Aug. 29-Sept. 1. The 12-team winner-take-all event will offer a $100,000 cash prize to the winner. IMG is handling event management and sales for the to ...

Tags: Marketing and Sponsorship, And 1

05/21/13
Univ. Of Michigan To Honor Adidas Deal

The Univ. of Michigan has “no plans to break” its contract with adidas prematurely "despite some turbulence in the relationship,” according to Kyle Meinke of ANNARBOR.com. UM AD Dave Brandon said that the school will “honor the contract, which runs through the 2016-17 season, ...

Tags: Marketing and Sponsorship, Adidas

05/21/13
Man City, Nike Reach $109M Kit Deal

Nike will pay EPL club Manchester City $18.2M (all figures U.S.) annually "for the next six years and the club will wear the new kit in both games" against EPL club Chelsea this week during exhibitions in St. Louis and N.Y. as "part of the two-game brand-building trans-Atlantic trip," according to ...

Tags: Marketing and Sponsorship, Nike, English Premier League

05/21/13
O'Bannon Suit Documents Detail Athletes' Deals

Documents unsealed yesterday in the Ed O'Bannon lawsuit against the NCAA show that defendant Collegiate Licensing Company “had licensing agreements with more than 80 former college athletes” from ‘95-’10, according to Jon Solomon of the BIRMINGHAM NEWS. CLC “produced a ...

Tags: NCAA, Collegiate Licensing Co., Marketing and Sponsorship

05/21/13
Marketplace Roundup

In Salt Lake City, Landon Hemsley reported MLS Real Salt Lake, which has a jersey sponsorship deal with juice brand Xango, "declined to comment on pending litigation" involving the firm's five founders. RSL VP/Broadcasting & Communications Trey Fitz-Gerald in an e-mail wrote, "Real Salt Lake val ...

Tags: Marketing and Sponsorship

05/20/13
Posey Inks Deal With BodyArmor SuperDrink

MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted ...

Tags: Marketing and Sponsorship, San Francisco Giants

05/20/13
USA Today Expands Ad Meter Beyond SB

USA Today is "expanding its Super Bowl ad-rating platform to other categories of sports media," according to Lucia Moses of ADWEEK. Ad Meter: The Year in Sports will "invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad." Online voting will "ta ...

Tags: Marketing and Sponsorship

05/20/13
Names & Faces

In L.A., Kevin Baxter reported David Beckham following his retirement from soccer will be seen "in many other places -- billboards, magazines, TV -- for years to come." There are "still Beckham-backed shoes, cologne, cell phones and watches to sell," as well as "sports drinks, vitamins, books and cl ...

Tags: Marketing and Sponsorship

05/17/13
Will Retirement Affect Beckham's Brand Appeal?

David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s ...

Tags: Marketing and Sponsorship, Soccer

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