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Williams' Grand Slam Quest Bringing In New U.S. Open Advertisers For ESPN

Published in SportsBusiness Daily on 08 / 31 / 15

The U.S. Open, which starts today, has become a "must-buy for advertisers looking to reach one of the most affluent audiences outside of golf," but "in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix," accord...

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Tags: Marketing and Sponsorship, USTA

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Nets Add SecureWatch 24 As Presenting Sponsor

The Nets are set to announce "a new five-year, multimillion deal with security firm SecureWatch 24 to become the team’s first 'presenting sponsor,'" according to Josh Kosman of the N.Y. POST. The corporate sponsorship allows SW24 "to piggyback on all Nets-controlled marketing, including ads, ...

Tags: Marketing and Sponsorship, Brooklyn Nets

Sources: Nerlerns Noel Signs With Reebok

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Tags: Marketing and Sponsorship, NBA

NASCAR's Chase Offers Added Opportunities

NASCAR by "retroactively adding" Ryan Newman and Jeff Gordon to its 10-race Chase for the Sprint Cup "gave both drivers a shot at winning the championship, gave their teams the valuable news media exposure boost that comes with qualifying for the Chase -- and a potential swing of several million dol ...

Tags: Marketing and Sponsorship, NASCAR

Federer Still At Top In Sponsorships

Roger Federer's "ability to monetize his career has been light-years ahead of that of any tennis player who ever lived," according to R. James Breiding of the N.Y. TIMES. Forbes ranks Federer’s wealth at $400M and he has earned a record $77M in career winnings since he turned pro in '98, but t ...

Tags: Marketing and Sponsorship

MLS DC United Will Promote Obamacare

MLS DC United is teaming up with DC Health Link to "spread the word about coverage options" for the Affordable Care Act, which opens in three weeks, according to Jason Millman of POLITICO. Health Link "disclosed the plans in a Wednesday night board meeting." DC United is the "second professional spo ...

Tags: Marketing and Sponsorship, DC United, MLS

John Force Looking For Sponsor, Manufacturer

NHRA team owner and driver John Force on Thursday announced an aggressive marketing strategy aimed at combating the loss of longtime manufacturer Ford and sponsor Castrol following the '14 season. Force has partnered with motorsports firm Just Marketing Int’l (JMI) to help find a primary spons ...

Tags: Marketing and Sponsorship, NHRA

Alvarez Could Be U.S. Star After Mayweather Fight

Mexican boxer Canelo Alvarez is "already an idol in his native land and can become something much more Saturday night when he faces Floyd Mayweather" at the MGM Grand Garden Arena, according to George Willis of the N.Y. POST. Alvarez' "pale skin, ginger locks and aggressive ring style made him an in ...

Tags: Boxing, Marketing and Sponsorship

Sounders Extend Xbox Deal

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Tags: Marketing and Sponsorship, MLS, Microsoft

Chiefs Ink Deal With K.C.-Area McDonald's

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Tags: Marketing and Sponsorship, Kansas City Chiefs, NFL

Russell Westbrook Hits N.Y. Fashion Week

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Tags: Marketing and Sponsorship, Oklahoma City Thunder, NBA

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