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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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Univ. Of Oregon Signs With Fermata

The Univ. of Oregon for the better part of three decades has operated its own trademark licensing program. And the school, with a big assist from Nike, had done pretty well, making between $4-5M in licensing revenue last year. That level of income would rank UO near the top 10 universities in licens ...

Tags: Marketing and Sponsorship

NFL Off-Field Issues Have Marketers Shying Away

Related stories : Some NFL Advertisers Ask To Be Taken Off Ravens, Vikings Games P&G Pulls Out Of Breast Cancer Awareness Initiative After NFL Issues NFL's Anderson: Sponsors Hanging Tight After Recent Issues Cowboys' Joseph Randle Goes From Underwear Thief T ...

Tags: Marketing and Sponsorship, NFL

Ad Age Names UA Marketer Of The Year

Under Armour's sales "are on fire, thanks to a groundbreaking women's campaign, smart PR and a take-no-prisoners approach embodied" by UA Founder, Chair & CEO Kevin Plank, according to a cover story by E.J. Schultz of AD AGE. The publication named UA its Marketer of the Year. The company "is on ...

Tags: Under Armour, Marketing and Sponsorship

Dooney & Bourke Launch New College Line

New college-licensed items from leather bags and accessories marketer Dooney & Bourke are hitting retail in time for holiday shopping. A license with CLC, completed in July, gives D&B licensing to 13 schools: Alabama, Arkansas, Auburn, Clemson, Florida, Florida State, Georgia, LSU, Nebraska, ...

Tags: Marketing and Sponsorship

UNLV Athletics Shifts Marketing Strategy

UNLV's athletic department "hopes to make its sports sponsors into sports marketing partners," according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. UNLV Associate AD/External Relations Darryl Seibel said that the school's "goal is to have corporate sponsors such as Findlay Toyota or Boyd Gaming C ...

Tags: Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Darren Rovell reports the uniforms for all four teams in the College Football Playoff will feature a "diamond-colored swoosh," which Nike notes "symbolizes the teams' goal: a diamond championship ring." Nike sponsors all four teams -- Alabama, Oregon, Florida State and Ohio State. Orego ...

Tags: Marketing and Sponsorship

Mylan Extends WTT Sponsorship Through '17

Pharmaceutical company Mylan is extending its title sponsorship of World TeamTennis through '17 and will promote around the circuit’s 40th season next year. With the extension, Mylan will become the longest-running title sponsor for WTT, founded and owned by Int'l Tennis HOFer Billie Jean ...

Tags: Marketing and Sponsorship

Reebok Sees UFC Deal As Portal Into Tough Fitness Biz

Reebok believes that its new deal with UFC "will give it a bigger foothold in what it calls the 'tough fitness' business," according to Matt Juul of BOSTON.com. The company in the past has partnered with organizations such as Crossfit and Spartan Race, and Reebok Brand President Matt O'Toole ...

Tags: UFC, Reebok, Marketing and Sponsorship

UEFA Extends Marketing Deal With CAA Eleven

UEFA extended the remit of its exclusive marketing agency for the sale of certain media and commercial rights, CAA Eleven, to include its new Nations League tournament. The exec committee approved an agreement with CAA Eleven. This means that the agency will now also be responsible for managing the ...

Tags: Marketing and Sponsorship, Soccer

Arizona State Expected To Switch To Adidas

Arizona State "is close to finalizing" an apparel deal with adidas "that would begin" in '15-16, according to a source cited by Jeff Metcalfe of the ARIZONA REPUBLIC. However, ASU VP/Athletics Ray Anderson on Thursday said negotiations are still in a "sensitive and confidential phase." Anderson, on ...

Tags: Marketing and Sponsorship, Adidas, Nike

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