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NASCAR In Advanced Talks With DraftKings, With A Game Possibly Coming Soon

Published in SportsBusiness Daily on 04 / 28 / 15

NASCAR is in advanced negotiations with DraftKings to join the daily fantasy sports operator's slate of games, and a deal could be announced in the next few days, according to industry sources. Financial or structural terms of the pending partnership are not yet known. But sources said the sanctioni...

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Tags: NASCAR, Marketing and Sponsorship

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