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Eli Manning, Tony Romo Get Rob Lowe Treatment In DirecTV's Sunday Ticket Spots

Published in SportsBusiness Daily on 07 / 27 / 15

DirecTV launched the latest spots to promote its NFL Sunday Ticket package, and Giants QB Eli Manning appears in one spot "as 'Bad Comedian Eli Manning,' which follows the same format as the popular Rob Lowe commercials," according to John Healy of the N.Y. DAILY NEWS. Manning's character "appe...

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Tags: Marketing and Sponsorship, DirecTV, NFL

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Bridgestone Inks Four-Year Extension Of WGC Event

Bridgestone yesterday announced that the company has signed a "four-year extension of its title sponsorship" of the WGC-Bridgestone Invitational that will keep the tournament in Akron through '18, according to a front-page piece by Marla Ridenour of the AKRON BEACON JOURNAL. Bridgestone's previous a ...

Tags: Marketing and Sponsorship, PGA Tour

New Jags Merchandise A Hot Seller

Jaguars merchandise with the team's new logo and color patterns are causing a "bonanza of apparel sales" at Jacksonville-area stores, according to Drew Dixon of the FLORIDA TIMES-UNION. Jacksonville-based retail outlet Sports Mania manager Jeff Fingland said that demand for the new Jags gear "had be ...

Tags: Marketing and Sponsorship, Jacksonville Jaguars, NFL

Tennis Canada Debuts Youth Ad Campaign

Tennis Canada’s new ad campaign is "part of a longstanding effort to get children involved in the sport, and it is doing so with a friendly jab at our national obsession" of hockey, according to Susan Krashinsky of the GLOBE & MAIL. In the ads, a "despondent little boy emerges from the ...

Tags: Marketing and Sponsorship, Tennis

Nike, Adidas Already Rolling Out World Cup Plans

Nike and adidas are "already rolling out products and preparing marketing and 'product activation plans'" for next summer's FIFA World Cup in Brazil, because when it "comes to an event of this magnitude," the companies are not "leaving anything to chance," according to Allan Brettman of the Port ...

Tags: Nike, Adidas, Marketing and Sponsorship, FIFA World Cup

Dove Enlists John McEnroe For N.Y. Marathon Ads

Unilever's Dove Men+Care brand is enlisting Int'l Tennis HOFer John McEnroe to "help promote its sponsorship" of the Nov. 3 ING N.Y. Marathon by "rolling out three tongue-in-cheek Web videos in which Mr. McEnroe offers what the brand calls 'anti-irritation tips' for runners," according to Andrew Ada ...

Tags: Marketing and Sponsorship, Unilever

CLC Wants Four Athletes Out Of NCAA Suit

The Collegiate Licensing Co. on Thursday asked U.S. District Court Judge Claudia Wilken to "remove four of the five active college-athlete plaintiffs" from the Ed O'Bannon antitrust lawsuit against the NCAA, according to Steve Berkowitz of USA TODAY. The company also requested that the ju ...

Tags: Marketing and Sponsorship, NCAA, Collegiate Licensing Co.

Nate Burleson Debuts T-Shirt Line

Lions WR Nate Burleson last month launched his own T-shirt brand, Lionblood, and the team on Friday planned to debut the line at its training facility and "have the Ford Field team store in Detroit stocked by the first preseason game" next Friday, according to Michael Martinez of the DETROIT NEWS. T ...

Tags: Marketing and Sponsorship, NFL, Detroit Lions

P&G Moving More Ad Money To Digital Media

Procter & Gamble is spending "more than a third of its U.S. marketing budget on digital media," a move that comes as Americans "for the first time are expected to spend more time online this year than watching television," according to Ng & Vranica of the WALL STREET JOURNAL. P&G CEO A. ...

Tags: Marketing and Sponsorship, Procter and Gamble

Marketplace Roundup

Samsung on Thursday named tennis player Maria Sharapova as a brand ambassador for the '14 Sochi Olympics and unveiled its Samsung Galaxy Team Russia for the games, which includes Penguins C Evgeni Malkin. Samsung will continue selecting athletes in 16 countries to join the Samsung team ( Samsung ). ...

Tags: Marketing and Sponsorship

Court Ruling Paves Way For EA Lawsuit

The Ninth U.S. Circuit Court of Appeals in S.F. yesterday "cleared the way for a group of college athletes to sue Electronic Arts Inc. for allegedly stealing their likenesses for its videogames," according to Joe Palazzolo of the WALL STREET JOURNAL. The ruling "advanced a claim" by former Arizona S ...

Tags: Marketing and Sponsorship, EA Sports

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