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Nationwide Assessing NASCAR Sponsorship With Earnhardt's Retirement Looming

Published in SportsBusiness Daily on 04 / 27 / 17

Nationwide, which serves as the primary sponsor of Dale Earnhardt Jr.'s Monster Energy NASCAR Cup Series car, will "take the time" to assess its sponsorship following the driver's retirement, but a decision "can't take all that long as marketing plans need to be made," according to Bob Pockrass of E...

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Tags: Marketing and Sponsorship, Nationwide Insurance

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Packers Tent Sale Expands Online

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Tags: Marketing and Sponsorship, Green Bay Packers

Cincy Gets Big Bump With UA Deal

In Portland, Matthew Kish noted the Univ. of Cincinnati "got a big raise" when it switched to Under Armour from adidas for its apparel provider. The school will receive $1M in cash and $3.5M in equipment for the "first year of the deal" in '15-16. The 10-year agreement includes more than $11M in c ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Baltimore, Childs Walker notes U.S. swimmer Michael Phelps is using the Mesa Arena Pro Swim Series meet, which begins today, "to unveil the new line of swimwear" he and his longtime coach Bob Bowman "helped design with Aqua Sphere." Both Phelps and Bowman yesterday arrived at the pool "in T-shirt ...

Tags: Marketing and Sponsorship

RBC, Boeing Likely Extending With Golf Event

See all sponsorships for Boeing The odds "are good" that RBC and Boeing will continue their sponsorships of the annual PGA Tour event in South Carolina beyond '16, "ensuring the tournament's future on Hilton Head Island," according to a front-page piece by Gina Smith of the Hilton Head I ...

Tags: Marketing and Sponsorship, Boeing, PGA Tour

Gordon Unveils Penn State Paint Scheme

NASCAR driver Jeff Gordon yesterday "unveiled a Penn State-themed paint scheme" that he will drive at Pocono Raceway’s Axalta We Paint Winners 400 on June 7 during a visit to the school, according to Shawn Annarelli of the CENTRE DAILY TIMES. Gordon was on campus as PSU and Philadelp ...

Tags: Marketing and Sponsorship

Royals Reach Branded Vodka Partnership

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Tags: Marketing and Sponsorship, MLB, Diageo, Chicago Cubs, Kansas City Royals

LeBron Tops All NBA Jersey Sales

Cavaliers F LeBron James has the NBA's most popular jersey, based on overall retail sales on NBAStore.com since the beginning of the '14-15 season. Warriors G Stephen Curry, Lakers G Kobe Bryant, Thunder F Kevin Durant and Bulls G Derrick Rose round out the top five. Wizards G John Wall (13th) crack ...

Tags: Marketing and Sponsorship, NBA

Sponsors Activate Around Stanley Cup Playoffs

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Tags: Marketing and Sponsorship, NHL

Nike Debuts New Spot For Female Ad Campaign

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Tags: Marketing and Sponsorship, Nike

Under Armour Capitalizing On Spieth's Win

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