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Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

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Marketplace Roundup

Nike Basketball has rolled out Hyper Elite uniforms for eight men’s and women’s college basketball teams. The uniforms were made for the men's teams at Kentucky, Duke, Syracuse, Florida, Arizona and Oregon, as well as the women’s teams at UConn and Baylor. Each school’s home ...

Tags: Marketing and Sponsorship

John Force Racing Still Seeking Sponsors

John Force Racing after last year's NHRA season was "thrust into financial peril with the loss of two multi-million dollar corporate sponsors," and as a result, drag racing's "most successful driver has been fighting to save his family business," according to Michael Knight of the ARIZONA REPUBLIC. ...

Tags: Marketing and Sponsorship, NHRA

"Miracle On Ice" Players Cash In Memorabilia

Members of the '80 Gold Medal-winning U.S. hockey team have "put jerseys, sticks and other equipment up for sale," and auction-house execs "say there is great demand for the pieces among collectors who are willing to pay big bucks," according to Michael O'Keeffe of the N.Y. DAILY NEWS. The memorabil ...

Tags: Marketing and Sponsorship, Hockey

TaylorMade Golf Markets New Driver

TaylorMade-adidas Golf on Wednesday launched its new R15 Metalwood driver, and the accompanying campaign is the first work for Venice-based Zambezi since "being named lead creative agency for TaylorMade and for two of the Adidas company's sub brands, Ashworth Golf and Adams Golf," acc ...

Tags: Marketing and Sponsorship, TaylorMade Golf

Marketplace Roundup

BLOOMBERG NEWS' Alex Duff wrote Intel’s sponsorship of the underside of La Liga club FC Barcelona's jerseys  "hasn’t had much exposure since the deal was announced" in late '13. A club source said that it is partly because Nike "is having technical difficulties mass producing ...

Tags: Marketing and Sponsorship

Rapids Phase Out Jersey Sponsor

The Rapids are "phasing out the Ciao Telecom logo and searching for a new front-of-jersey sponsor as the courts sort out who is on the hook for the failed" five-year, $8.3M sponsorship deal , according to Daniel Boniface of the DENVER POST. Large billboards promoting the team's first-ever jers ...

Tags: Colorado Rapids, Marketing and Sponsorship

NFL Ready To Settle American Needle Suit

The NFL is poised to settle the decade-plus-long licensing lawsuit against the league brought by capmaker American Needle, sources said. The NFL will pay American Needle, which is attacking the league’s right to exclusively license caps, as part of the deal, sources said, but the settleme ...

Tags: Marketing and Sponsorship, NFL

UA Announces Apparel Deal With Ali

Under Armour yesterday announced a deal with Muhammad Ali -- "more than 30 years after the former heavyweight champion's last fight" -- for a "capsule collection of lifestyle apparel" for men, women and youth, according to Jonathan Lintner of the Louisville COURIER-JOURNAL. The initial line of produ ...

Tags: Marketing and Sponsorship, Under Armour, Boxing

Under Armour Sues For Trademark Infringement

Under Armour is suing Ass Armor LLC, a company that "claims to sell the most innovative and aggressive butt protection on the market for snowboarders," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The lawsuit, filed in U.S. District Court in Maryland, accuses Ass Armour of "trademark ...

Tags: Marketing and Sponsorship, Under Armour

Turner Bullish On NCAA Tourney Ad Sales

Turner Sports Ad Sales Senior VP/Sponsorship Integration & Business Development Will Funk, who "runs the point" on all of Turner's NCAA Tournament digital and social extensions, "predicts a record-breaking year for revenue," according to Christopher Heine of ADWEEK. Funk said that online invento ...

Tags: Marketing and Sponsorship, Turner Sports, NCAA

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