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Posey Inks Endorsement Deal With BodyArmor SuperDrink, Invests In Company

05 / 20 / 13

MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted...

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Tags: Marketing and Sponsorship, San Francisco Giants

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04/26/11
United Healthcare Sponsors Revolution Kit

The MLS Revolution have signed a multiyear deal with United Healthcare to become the team’s first-ever jersey sponsor. The team and medical insurance provider announced the partnership at an informal press conference Friday at Gillette Stadium alongside 1,000 local youth players, ...

Tags: Marketing and Sponsorship, New England Revolution

04/26/11
Keen Launches "Recess Is Back" Campaign

Portland-based footwear brand Keen recently launched its "Recess Is Back" campaign, an “initiative the company is counting on lasting not only this spring and summer but for years,” according to Allan Brettman of the Portland OREGONIAN. The company is “partnering with several of its national retail ...

Tags: Marketing and Sponsorship

04/26/11
Can Rays' Sam Fuld Excel As Marketer?

Rays LF Sam Fuld in fewer than 25 games with the franchise "has already become a crowd favorite and trending Twitter topic," though it remains to be seen whether Fuld can "transform that into sports marketing gold," according to Jeff Harrington of the the ST. PETERSBURG TIMES. The Rays are "issuing ...

Tags: Marketing and Sponsorship, Tampa Bay Rays

04/22/11
Liverpool Inks Record Kit Deal With Warrior Sports

EPL club Liverpool has landed the "biggest kit deal in the history" of the league, securing a US$41.3M-a-year contract with Warrior Sports, according to Andrew Kennedy of GOAL.com. The agreement doubles the US$19.8M deal the club currently has with adidas, which "opted not to match the offer." The d ...

Tags: Marketing and Sponsorship, Soccer

04/22/11
Weddle Alleges Unauthorized Use Of Image In Suit

Chargers S Eric Weddle filed suit Tuesday in federal court against Bayer AG, Bayer USA and Athlon Sports, "alleging the companies illegally used his image in a national marketing campaign," according to Kevin Acee of the SAN DIEGO UNION-TRIBUNE. The "multi-million" dollar lawsuit "alleges Bayer used ...

Tags: San Diego Chargers, Marketing and Sponsorship, NCAA, Football

04/22/11
Marketplace Roundup

SCENEDAILY.com's Bob Pockrass reported FedEx "will sponsor the May 15 NASCAR Sprint Cup race at Dover International Speedway and will continue the track’s tradition of making that race a fundraiser for Autism Speaks." Terms of the partnership call for FedEx to donate $100,000 to Autism Speaks i ...

Tags: Marketing and Sponsorship

04/21/11
Corona To Sponsor ESPN's "Friday Night Fights"

Four months after losing prominent boxing sponsor Tecate from its "Friday Night Fights" show, ESPN will replace the Mexican beer brand with its far larger competitor, Corona. The nation's No. 1 selling import beer debuts this week as presenting sponsor of the "Friday Night Fights" broadcast on both ...

Tags: Boxing, ESPN, Marketing and Sponsorship

04/21/11
Padres Install 88-Foot TaylorMade Club On Foul Pole

The Padres have installed an 88-foot-tall replica of a TaylorMade golf club on the rightfield foul pole at Petco Park as part of a "three-year advertising agreement" with Carlsbad-based TaylorMade-adidas Golf, according to Tod Leonard of the SAN DIEGO UNION-TRIBUNE. The club, a "replica of TaylorMad ...

Tags: San Diego Padres, Taylor Made Golf Co., Marketing and Sponsorship

04/21/11
CFL Tiger-Cats Sponsor UFC Fighter For Toronto Bout

UFC fighter Mark Hominick yesterday announced a sponsorship deal with the CFL Hamilton Tiger-Cats for his fight against Jose Aldo at UFC 129 on April 30 at Rogers Centre in Toronto, according to Darren Yourk of the GLOBE & MAIL. The Ontario native will "risk a bit of his home field advantage by ...

Tags: UFC, CFL, Mixed Martial Arts, Marketing and Sponsorship

04/21/11
Poynter Critical Of ESPN Endorsement Policy

In the latest entry for ESPN as part of the Poynter Review Project, Poynter Institute Ethics Group Leader Kelly McBride wrote ESPN's new endorsement policy for its commentators  is an "important step forward and will go a long way toward bolstering the network's image as an organization concerned w ...

Tags: ESPN, Marketing and Sponsorship

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