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Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

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Tags: Fox, Marketing and Sponsorship

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Sponsors Activate Around Stanley Cup Playoffs

NHL sponsors are readying activation as the Stanley Cup Playoffs open tonight in Montreal, Nashville, Vancouver and DC. As the league continues its effort to make the playoffs an “April/May/June Madness” similar to the NCAA hoops festivities in March, Samsung is sponsoring a playoff brac ...

Tags: Marketing and Sponsorship, NHL

Nike Debuts New Spot For Female Ad Campaign

Nike this week launched its #BetterForIt campaign "to boost its women's footwear and apparel sales," marking the "latest effort to boost sales in the so-called 'athleisure' category among women that also has been targeted by competitors Under Armour and Lululemon," according to Allen ...

Tags: Marketing and Sponsorship, Nike

Under Armour Capitalizing On Spieth's Win

Dallas-based The Marketing Arm Senior VP Mary O'Connor said that the impact of golfer Jordan Spieth's Masters victory on Under Armour "cannot be measured yet as the company generates more sales in golf apparel and shoes." USA TODAY's Josh Peter notes UA "promptly shipped product to its retail partne ...

Tags: Marketing and Sponsorship

A-B Extends Deals With U.S. Soccer, El Tri

Anheuser-Busch today will announce that it has signed a four-year extension of its sponsorships of U.S. Soccer and the Mexico men’s national team's games in the U.S. The deal, negotiated by SUM on behalf of both organizations, includes both the U.S. men’s and women’s national teams ...

Tags: Marketing and Sponsorship, Anheuser Busch

Under Armour Wins Big With Spieth

Under Armour during The Masters received an "eye-popping" $33.6M in broadcast exposure on ESPN and CBS thanks to Jordan Spieth's "dominating victory," according to a Detroit-based sports sponsorship analytics expert cited by Ryan Sharrow of the BALTIMORE BUSINESS JOURNAL. Former Front Row Marketing ...

Tags: Marketing and Sponsorship, Golf, Under Armour

Whalers Merch Still Drawing Interest 18 Years Later

Eighteen years after departing Hartford for North Carolina, Whalers merchandise, "including hats, sweatshirts and jerseys, still has a cult following not only among fans in Connecticut but around the country," according to Debra Rughoo of the HARTFORD BUSINESS JOURNAL. adidas GTM Dir of NHL Licensed ...

Tags: Marketing and Sponsorship, NHL

MLBers Using Unapproved Cap Inserts

A group of six MLB pitchers have "used a Kevlar padding insert in caps this season or in spring training" that the league "has not approved," according to William Weinbaum of ESPN.com. Unequal Technologies CEO Rob Vito said that White Sox P Hector Noesi and Yankees P Esmil Rogers "have worn the comp ...

Tags: Marketing and Sponsorship, MLB

Spieth To See Influx Of Endorsement Offers

Golfer Jordan Spieth following his record-setting win at The Masters in all likelihood "will see his off-course income more than triple" to at least $25M annually, according to experts cited by Ron Sirak of GOLF DIGEST. His "spike in earnings power, plus his on-course winnings, will likely prop ...

Tags: PGA Tour, Marketing and Sponsorship, Under Armour

PepsiCo Swoops In For Five-Year NBA Deal

PepsiCo "has signed a five-year NBA deal, making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The deal "includes Pepsi’s extensive portfolio of salty snacks, like ...

Tags: Marketing and Sponsorship, PepsiCo, NBA

MLS Signs Multiyear Deal With Coca-Cola

MLS and the U.S. Soccer Federation have agreed to a multiyear deal with Coca-Cola valued in the high-seven to low-eight figures annually, according to an industry source. This is the first change MLS has had in the soft drink category in its history. Pepsi had held those rights since the league ...

Tags: Marketing and Sponsorship, MLS, Coca-Cola

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