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Friday Boxing announcer  Michael Buffer  will ring the NASDAQ Closing Bell to celebrate Saturday’s Gennady Golovkin - Daniel Geale championship bout at MSG. Late WGN Cubs and White Sox TV and radio announcer Jack Brickhouse will be honored during the afternoon Cardin...

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06/22/12
Dodgers, Galaxy Team Up For Cross-Promotion

The Dodgers and MLS Galaxy this week are "teaming up in a bid to bring on board the other club’s fans, offering discounts and special offers to sweeten the deal," according to Sam Mamudi of MARKET WATCH. In a partnership that is the “first such team-up between the clubs," the Dodgers and ...

Tags: Los Angeles Dodgers, Los Angeles Galaxy, Marketing and Sponsorship

06/22/12
Musician Suing Thunder's Durant

A trademark lawsuit was filed on Wednesday in federal court in Chicago against Thunder F Kevin Durant, Nike and Panini America for “unfairly infringing musician Mark Durante's trademark DURANTULA by using that nickname on items like basketballs and photographs and in shoe campaigns, including ...

Tags: Marketing and Sponsorship

06/22/12
Marketplace Roundup

Nationals LF Bryce Harper said that Under Armour “will begin selling t-shirts with the now often repeated” phrase, "That's a clown question, bro." Harper last week used the phrase when a Canadian reporter asked the 19-year-old if he would be taking advantage of the fact that he is of leg ...

Tags: Marketing and Sponsorship

06/21/12
UA Markets New Shoe With Brady, Newton

Under Armour yesterday introduced its new Spine Shoe and President, Chair & CEO Kevin Plank said, "This will be our biggest marketing push ever," according to Monte Burke of FORBES. Plank "expects to spend somewhere north of" $10M marketing the new shoes. The line of shoes "will initially hit th ...

Tags: Marketing and Sponsorship, Under Armour

06/21/12
MLS Debuts TV Ads

MLS this week has quietly debuted its first TV work from ad shop Sid Lee, Montreal. The initial TV creative features tune-in spots for telecasts of some upcoming club rivalries that will play over the next two weekends: Portland Timbers-Seattle FC Sounders; L.A. Galaxy-Vancover White Caps FC; an ...

Tags: Marketing and Sponsorship, MLS

06/21/12
Dale Jr.'s Win A Boon For NASCAR

The impact of driver Dale Earnhardt Jr.’s first NASCAR Sprint Cup victory in four years “is being felt from Michigan to Sonoma, Calif.,” according to Bob Pockrass of SPORTING NEWS. Infineon Raceway VP/Marketing & Communications John Cardinale said that ticket sales for this wee ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

06/21/12
Military's NASCAR Sponsorship Under Review

A U.S. House attempt to ban armed forces sponsorships of professional sports "has touched a nerve within NASCAR,” according to Daniel Malloy of the ATLANTA JOURNAL-CONSTITUTION. The provision is “included in a defense spending bill set to hit the House floor in the coming weeks.” N ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

06/21/12
Coca-Cola To Air TV Show Around London Games

Coca-Cola is “taking its Olympic sponsorship one step further with an ad-sponsored original TV show ‘Beat TV,’" according to Natalie Zmuda of AD AGE. The original series -- a “first for the marketer -- will air 10 episodes on weeknights from July 30 through Aug. 10 through a ...

Tags: Marketing and Sponsorship, GE, Coca-Cola

06/21/12
Marketplace Roundup

In Seattle, Brian Rosenthal reports the Seattle School Board last night unanimously voted night to allow commercial advertising on area high schools' "athletic fields, stadium scoreboards and school calendars.” The vote “came amid protests from parents and teachers holding signs” t ...

Tags: Marketing and Sponsorship

06/20/12
Eli Manning Inks Dunkin' Donuts Deal

Dunkin’ Donuts has signed NFL Giants QB Eli Manning to a three-year agreement which will see the reigning Super Bowl MVP in a series of advertisements and promotions in the N.Y. metro area. The ads will launch during the upcoming NFL season and will feature Manning promoting various menu items ...

Tags: Marketing and Sponsorship

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