TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line
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TaylorMade-Adidas Condemns Garcia "Fried Chicken" Remark, Will Continue To Review05 / 23 / 13TaylorMade-adidas Golf yesterday "distanced itself" from a racial remark made by golfer Sergio Garcia about Tiger Woods during a European Tour dinner Tuesday night, according to Michael Buteau of BLOOMBERG NEWS. The company in a statement said, “Sergio Garcia’s recent comment was offens... |
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Court Dismisses EA Sports Complaint In Case
A U.S. District Court in California earlier this week dismissed a complaint against EA Sports in the Ed O'Bannon licensing case. The former UCLA star sued EA Sports, the NCAA and the Collegiate Licensing Company in '09 on the grounds they were using his image and likeness without his conse ...
Marketplace Roundup
REUTERS' Thomasch & Adegoke noted with the "economy making progress and marketers willing to spend on national campaigns to promote cars, clothes and cell phones, the TV advertising market is blistering." Execs said that advertisers can expect to pay 30-40% more for last-minute commercial time " ...
Frontier Becomes LPGA's Official Airline
Frontier Airlines is "making its first move onto the national sports sponsorship scene by signing an official partnership with the LPGA," according to Michael Smith of SPORTSBUSINESS JOURNAL. The Denver-based low-fare carrier has been "active with team deals," but this "new two-year contract to ...
Tags: LPGA, Marketing and Sponsorship
Dunkin' Donuts Using Red Sox In New Effort
Dunkin' Donuts has signed several members of the Red Sox to launch the new "What Are You Drinkin'?" campaign that promotes the QSR's iced coffee. The campaign marks the first time four Red Sox players and a manager -- DH David Ortiz, 2B Dustin Pedroia, LF Carl Crawford , 1B Adrian Gonzalez and T ...
PPR Acquires Volcom To Bolster Puma Brand
PPR yesterday announced a $608M “takeover of California sportswear brand Volcom Inc., as the French luxury and retail group strives to bulk up its sports division around its Puma label,” according to Christina Passariello of the WALL STREET JOURNAL. The “potential for synergies between PPR's Puma at ...
Nash Developing Reputation As A Marketer
Watch The Spot Few athletes are "as known for their on- and off-court intelligence, offbeat sense of humour and business savvy" as Suns G Steve Nash, who is "multi-tasking ... as a respecte ...
Ozzie Guillen To Promote GameSlam
White Sox manager Ozzie Guillen has signed on as a celebrity "Slambassador" to GameSlam, a startup social sports prediction game. Guillen will occasionally participate in the game, offer strategy tips and promote Game Time Live Sports Services LLC, the Illinois-based makers of GameSlam. Th ...
U.S. Army To Sponsor Second NASCAR Team
The U.S. Army “will sponsor another motorsports team, reaffirming its need to spend public money in auto racing" even after U.S. Rep Betty McCollum (D-Minn.) “ challenged that notion earlier this year,” according to Dustin Long of the ROANOKE TIMES. The U.S. Army will sponsor Revolution Racing, whi ...
Cam Newton's Endorsement Portfolio Set To Grow
Cam Newton, who was the NFL’s No. 1 overall pick in the NFL Draft by the Panthers, “boasts a Heisman Trophy and a national championship on his résumé, but he’s also known for numerous off-field controversies,” and that combination “is likely to fuel interest in Newton as a pitchman in the weeks ahea ...
Tags: Marketing and Sponsorship, Carolina Panthers, Football
Gatorade Introduces G Series Fit Campaign
Gatorade’s G Series Fit is “getting a dedicated ad blitz, including new media buys, in the latest sprint toward broadening the brand's scope beyond sports drinks into sports nutrition and innovation,” according to Natalie Zmuda of AD AGE. G Series Fit is “meant to appeal to a ‘fitness’ athlete,” wit ...
