Featured Story

Sleep Deprivation: Mattress Company Airweave Ends USOC Deal Three Years Early

Published in SportsBusiness Daily on 06 / 27 / 17

Japanese mattress top maker Airweave quietly pulled out of its USOC sponsorship in April, three years short of the deal’s scheduled expiration. After first signing with Team USA during the '14 Sochi Games as part of a push to establish U.S. brand awareness, Airweave re-upped through the '20 ...

Read More

Tags: Marketing and Sponsorship, USOC

More Stories

Wheels Up Scores Big With Triple Crown, French Open

It was quite the weekend for two-year-old startup Wheels Up -- endorser Serena Williams won her 20th Grand Slam with a three-set victory over Lucie Safarova in the French Open, and hours later scored branding on Victor Espinoza, the jockey aboard the first Triple Crown winner in 37 years.  ...

Tags: Marketing and Sponsorship

Cowboys Using VR Tech For Training

The Cowboys have “inked a two-year deal with StriVR Labs, a virtual reality sports startup, to train all of its quarterbacks using a VR headset,” according to sources cited by Eric Johnson of RE/CODE. The technology “is not interactive, but instead aims to teach quarterbacks decisi ...

Tags: Marketing and Sponsorship, Dallas Cowboys

Scotiabank Caught Up In FIFA Scandal

Scotiabank last year signed a four-year deal to become CONCACAF's official bank, and while there is nothing in the U.S. Department of Justice's indictment of FIFA execs "to suggest that bribes were paid as part of the Scotiabank deal," the bank is still "caught in the middle of what has become the b ...

Tags: Marketing and Sponsorship, Scotiabank, CONCACAF, FIFA

Sportvision Renews Partnership With MLBAM

Sportvision has renewed its partnership with MLBAM, signing a deal to maintain use of its Pitch f/x pitch-tracking system in all 30 MLB ballparks for the '15 season. The agreement also includes MLBAM obtaining a long-term license to use Sportvision’s Field f/x in potential future integrations, ...

Tags: Marketing and Sponsorship, MLB

Nike's "Missteps" Led To Role In FIFA Scandal

Nike's "entanglement with the biggest scandal in the soccer world" began with a 10-year, $200M deal with Brazil's soccer federation in '96, according to a front-page piece by Germano & Kowsmann of the WALL STREET JOURNAL. It was a "headlong plunge into unfamiliar territory" for the company. Sour ...

Tags: Marketing and Sponsorship, Nike, FIFA

EPL Clubs Decide To Go Without League Title Sponsor

EPL clubs at their summer meeting decided that the league "can do without a title sponsor when the Barclays contract expires at the end of next season," according to Charles Sale of the London DAILY MAIL. This follows the EPL "turning down" a $69M per year offer (all figures U.S.) from Diageo becaus ...

Tags: English Premier League, Barclays, Marketing and Sponsorship

Fox Rolls Out Edgy Promos For U.S. Open

Fox Sports is "teeing up what it is calling the biggest promotional push in the history of golf's U.S. Open," launching a $15M "multifaceted marketing blitz" in advance of the June 18-21 tournament at Chambers Bay, according to Anthony Crupi of AD AGE. The initial TV spots "balance a reverence ...

Tags: Marketing and Sponsorship, Fox, USGA

McDavid Signs First NHL Deal With Reebok-CCM

With the NHL Draft three weeks away, top prospect Connor McDavid on Thursday "landed his first major sponsorship deal" with Reebook-CCM, according to Joanne Ireland of the EDMONTON JOURNAL. With the "multi-year tie," he joins the likes of Penguins C Sidney Crosby, Islanders C John Tavares, Red Wings ...

Tags: Marketing and Sponsorship, NHL, CCM

Amalie, Other Lightning Sponsors Cashing In

With the Lightning hosting the first two games of the Stanley Cup Final this week, Tampa-based Amalie Oil, which is "hardly a household name despite an international footprint," will get what "might be unprecedented publicity," according to the TAMPA BAY TIMES. The company in September signed a mul ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

UA To Capitalize On Curry's NBA Finals Appearance

See the endorsement portfolio for   Stephen Curry The Cavaliers-Warriors NBA Finals represents a chance for Under Armour and endorser Stephen Curry to "challenge Nike Inc.’s decades of basketball dominance," according to Matthew Townsend of BLOOMBERG NEWS. UA, which "is ab ...

Tags: Marketing and Sponsorship, Under Armour, Golden State Warriors

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug