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Sources: Anta, Klay Thompson Negotiating Largest Chinese Shoe Deal In NBA

Published in SportsBusiness Daily on 12 / 06 / 16

Chinese shoe brand Anta has made Warriors G Klay Thompson a "new multi-year shoe deal extension offer that would place him among the highest earning footwear endorsers in the league," according to sources cited by Nick DePaula of NICEKICKS.com. Thompson's representatives at BDA Sports Managemen...

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Tags: Marketing and Sponsorship, Golden State Warriors

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BTN Launching Branding Campaign

The Big Ten Network has launched a "new branding campaign aimed at all sports fans, not just alumni," as it looks to "tackle a national audience," according to Jon Lafayette of BROADCASTING & CABLE. The campaign " began as the conference's football season concluded ." BTN VP/Marketing Erin ...

Tags: Big Ten Network, Marketing and Sponsorship

DeVry Signs On As MiLB Partner

DeVry Education Group, "aiming to replicate the success it has seen" on a marketing partnership with the USOC , on Monday announced a three-year deal with MiLB that makes it the organization's "official education and career development partner," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. ...

Tags: Marketing and Sponsorship, MiLB

NJIT Enjoys Merchandise Boost After Michigan Win

Fans of Big Ten schools, including Ohio State and Michigan State, have “snapped up NJIT gear” following the school’s 72-70 win over Michigan in men’s basketball on Saturday “to rub the humiliating loss in the faces of their Wolverines-loving friends,” according to ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The WALL STREET JOURNAL's Rachel Bachman notes in an era when many athletes "have become obsessed with nutrition," Packers QB Aaron Rodgers' routine of drinking grape or orange soda after every game "reveals a surprising truth: Many high-level athletes not only drink the occasional soda, they use it ...

Tags: Marketing and Sponsorship

ESPN To Sell Ads Via Web-Based Auction

ESPN will begin selling some ads for "SportsCenter" through "a Web-based auction," with 30-second spots airing "during telecasts on a giant video wall" on the show's new set, according to Shields & Marshall of the WALL STREET JOURNAL. The move is "among the most aggressive steps yet by a TV netw ...

Tags: Marketing and Sponsorship, ESPN

Univ. Of Oregon Signs With Fermata

The Univ. of Oregon for the better part of three decades has operated its own trademark licensing program. And the school, with a big assist from Nike, had done pretty well, making between $4-5M in licensing revenue last year. That level of income would rank UO near the top 10 universities in licens ...

Tags: Marketing and Sponsorship

NFL Off-Field Issues Have Marketers Shying Away

Related stories : Some NFL Advertisers Ask To Be Taken Off Ravens, Vikings Games P&G Pulls Out Of Breast Cancer Awareness Initiative After NFL Issues NFL's Anderson: Sponsors Hanging Tight After Recent Issues Cowboys' Joseph Randle Goes From Underwear Thief T ...

Tags: Marketing and Sponsorship, NFL

Ad Age Names UA Marketer Of The Year

Under Armour's sales "are on fire, thanks to a groundbreaking women's campaign, smart PR and a take-no-prisoners approach embodied" by UA Founder, Chair & CEO Kevin Plank, according to a cover story by E.J. Schultz of AD AGE. The publication named UA its Marketer of the Year. The company "is on ...

Tags: Under Armour, Marketing and Sponsorship

Dooney & Bourke Launch New College Line

New college-licensed items from leather bags and accessories marketer Dooney & Bourke are hitting retail in time for holiday shopping. A license with CLC, completed in July, gives D&B licensing to 13 schools: Alabama, Arkansas, Auburn, Clemson, Florida, Florida State, Georgia, LSU, Nebraska, ...

Tags: Marketing and Sponsorship

UNLV Athletics Shifts Marketing Strategy

UNLV's athletic department "hopes to make its sports sponsors into sports marketing partners," according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. UNLV Associate AD/External Relations Darryl Seibel said that the school's "goal is to have corporate sponsors such as Findlay Toyota or Boyd Gaming C ...

Tags: Marketing and Sponsorship

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