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StubHub Sues Warriors, Ticketmaster Over Resale Restrictions

Published in SportsBusiness Daily on 03 / 30 / 15

StubHub yesterday filed a federal antitrust suit against Ticketmaster and the Warriors, alleging the pair illegally conspired to force season-ticket holders of the NBA team to only use a Ticketmaster-powered market for ticket resale and restrict consumer choice. The lawsuit claims listings of Warrio...

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03/21/13
Fidelity To Sponsor Golf Channel's SwingFix

Fidelity Investments has agreed to be the presenting sponsor for Golf Channel’s SwingFix, the online video training aid that the channel uses in many of its instructional programs. Included in the deal is a first-of-its-kind on-site activation that Golf Channel has arranged at three tournament ...

Tags: Marketing and Sponsorship, Golf Channel

03/21/13
Marketplace Roundup

BRANDCHANNEL.com's Sheila Shayon reported Champs Sports and adidas launched the "latest adicolor Collection with a Tumblr-inspired ad campaign featuring a 30-second spot" with Trail Blazers G Damian Lillard, Knicks G Iman Shumpert and Broncos LB Von Miller. The spot premiered during TNT's ...

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03/20/13
Keselowski Discusses Tweeting For Sponsors

NASCAR driver Brad Keselowski, who has been an outspoken proponent of using social media, discussed the impact Twitter has had on his sponsors and prospective sponsors in a Q&A with ESPN.com’s Darren Rovell. Below is an excerpt of the interview. Q : What will you do and what won’ ...

Tags: Marketing and Sponsorship, NASCAR

03/20/13
Marketplace Roundup

In Portland, Mike Tokito reported Safeway is “returning as title sponsor” of the LPGA event held at Columbia Edgewater Country Club, scheduled for Aug. 29-Sept. 1. Tournament Golf Foundation President Tom Maletis, whose group coordinates the event, said, “We’re happy to have ...

Tags: Marketing and Sponsorship, IndyCar, Nike

03/19/13
Why Was UA Logo Covered In Woods-Vonn Pics?

Tiger Woods and Lindsey Vonn yesterday confirmed the rumors that they are dating and released several pictures of them together. ABC's Paula Faris said the best way to "dictate the story is to get in front of it," which is what Woods and Vonn did, and PR experts "say it may have been one of their be ...

Tags: Marketing and Sponsorship

03/19/13
Panini Inks Deal For Strasburg Card

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Tags: Marketing and Sponsorship, Panini, Upper Deck, Topps Co.

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Tags: Marketing and Sponsorship

03/19/13
Marketplace Roundup

In Lincoln, Brian Christopherson reported the Univ. of Nebraska Board of Regents on Friday unanimously approved a "five-year extension to the deal between Husker athletics and adidas." The new deal is worth $15.53M, with $8.03M paid from adidas to NU. The remaining $7.5M "comes in athletic apparel a ...

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03/18/13
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Tags: Marketing and Sponsorship, NCAA

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