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SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 30 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/...

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10/04/12
Peyton Manning Leads NFL Jersey Sales

Broncos QB Peyton Manning continues to hold his place at the top of the NFL best-selling jersey list. Manning is followed by Redskins QB Robert Griffin III and Jets QB Tim Tebow for all jerseys bought on NFLShop.com from April 1-Sept. 30. Quarterbacks make up the top seven spots, with 49ers LB Patr ...

Tags: Marketing and Sponsorship, NFL

10/03/12
Sources: Lin, Harvard Discussing Merchandise Line

Rockets G Jeremy Lin and his alma mater, Harvard Univ., are “in talks to create a co-licensed merchandise line,” according to sources cited by Scott Soshnick of BLOOMBERG NEWS. The sources said that the line would be “created with Nike Inc., which has Lin as an endorser and which o ...

Tags: Marketing and Sponsorship

10/03/12
Wade's Li-Ning Announcement Expected Next Week

Heat G Dwyane Wade will “become the face” of Beijing-based footwear and apparel company Li-Ning, with the formal announcement “likely to come during next week's Heat preseason trip to China,” according to Ira Winderman of the South Florida SUN-SENTINEL. While Wade “decl ...

Tags: Marketing and Sponsorship, Li Ning, Nike, Converse, Adidas

10/03/12
Mass. Lottery, Celtics Launch New Ticket

The Massachusetts State Lottery and the Celtics announced plans to expand their lineup of co-branded instant tickets with a new game that went on sale yesterday. The $2 ticket is the fourth Celtics-branded game offered by the lottery since the partnership was formed in '06. The ticket is emblazoned ...

Tags: Marketing and Sponsorship, Boston Celtics

10/03/12
Newcastle Ends Virgin Money Shirt Sponsorship

EPL club Newcastle United will have a “new sponsor on their famous black and white shirts next season” after the club “called an early halt to a deal with Virgin Money agreed only in January,” according to Keith Weir of REUTERS. The contract with Virgin Money was “repor ...

Tags: Marketing and Sponsorship, English Premier League

10/03/12
Aviva To End Sponsorship Deal With U.K. Athletics

One of the most "enduring sponsorships in British sport is set to end when Aviva's deal with UK Athletics expires in December," according to Simon Hart of the London TELEGRAPH. Aviva, which is the "title sponsor of the British athletics team as well as the six domestic televised meetings, has been t ...

Tags: Marketing and Sponsorship

10/02/12
Dwyane Wade To Endorse Li-Ning

Heat G Dwyane Wade has “officially departed Jordan Brand for Beijing-based footwear and apparel company Li-Ning,” according to a source cited by Jared Zwerling of ESPN.com. Wade “had been with Jordan Brand” since ’10, and his contract expired on Oct. 1. Rumors “st ...

Tags: Marketing and Sponsorship

10/02/12
Quicken Loans Doubles Deal With Newman

Quicken Loans today announced it will expand its sponsorship of Stewart-Haas Racing’s No. 39 Sprint Cup car driven by Ryan Newman. The Michigan-based mortgage lender signed a new deal that will see it double the number of primary Sprint Cup races it sponsors in '13 from nine to 18. Industry so ...

Tags: Marketing and Sponsorship, Quicken Loans

10/02/12
Derek Jeter Tops MLB Jersey Sales List

Yankees SS Derek Jeter tops the list of MLB’s most-popular jerseys based on sales of Majestic jerseys since the ’12 All-Star break. Six players made the top 10 after not appearing in the top 20 on the ’11 calendar-year list released in March of this year. The chart below lists the ...

Tags: Marketing and Sponsorship, MLB

10/02/12
FIFA Goes Retro To Promote World Cup

FIFA will “use retro sponsors’ ads for the first time in a campaign to promote the 2014 World Cup,” according to Joseph & Bacon of MARKETING WEEK. FIFA will use “posters, logos and adverts from past World Cups to promote tickets and merchandise for the next World Cup in B ...

Tags: Marketing and Sponsorship, FIFA World Cup

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