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Seahawks' Russell Wilson Clarifies Comments On Recovery Water After Seeing Backlash

Published in SportsBusiness Daily on 08 / 28 / 15

Seahawks QB Russell Wilson on Thursday said his comments to Rolling Stone about how Reliant Recovery Water helped him recoup from a concussion  during the NFC Championship game were "perceived wrong," according to Bob Condotta of the SEATTLE TIMES. Wilson said, "I did not have a concussio...

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Tags: Marketing and Sponsorship, Seattle Seahawks

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Outback Renews With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick. The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is leaving ...

Tags: Marketing and Sponsorship

Harvey Criticized For Awkward Interview

Mets P Matt Harvey yesterday during an interview on "The Dan Patrick Show" "came off as an awkward disciple of the Qualcomm corporation," according to Kristie Ackert of the N.Y. DAILY NEWS. Harvey, when pressed by Patrick to discuss his elbow injury said, "Today is about honoring and ...

Tags: Twitter, Marketing and Sponsorship, MLB, New York Mets

Harvey Takes Knock As Endorser

While Twitter is full of comments on what Mets P Matt Harvey could have done differently in his interview yesterday with Dan Patrick , two sports marketing execs said what Harvey lacked most was proper preparation. Engage Marketing President & Chief Solutions Officer Kevin Adler said that Harve ...

Tags: Marketing and Sponsorship, MLB, New York Mets

Speculation Brewing About Black Alabama Jersey

The Univ. of Alabama football team for years has "taken the field in the familiar crimson and white," but the wording on a jersey listing on the official site of UA athletics "sparked speculation on Tuesday that Alabama might soon follow the lead of college football teams around the nation and take ...

Tags: Marketing and Sponsorship

Nationwide Dropping NASCAR Series Title Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

Tags: Marketing and Sponsorship, NASCAR, Nationwide Insurance

Under Armour, St. John's Ink Deal

Under Armour yesterday formally announced a deal with St. John’s Univ. "to provide all sports gear for the school's department" through the '18-19 academic year, according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The deal marks UA's "first all-sports contract in the basketball rich B ...

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Travelers Negotiating With PGA Tour Hartford Event

Travelers Insurance has "received an extension past September from the PGA Tour to negotiate an extension of its title sponsorship" of the annual Hartford tournament, according to Joe Morelli of the NEW HAVEN REGISTER. Title sponsorship extensions beyond the '13-14 PGA Tour season "were suppose ...

Tags: Marketing and Sponsorship, PGA Tour

NFL Names & Faces

Colts QB Andrew Luck said he is excited about gaining an equity share of BodyArmor as part of his new endorsement deal with the drink company because he feels "like I'm fully invested in the future of the company." Luck said, "Hopefully we can help the company grow and get the product out to a bunch ...

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Marketplace Roundup

The Sharks announced a multiyear, seven-figure partnership with San Jose-based Fry's Electronics to become the team's official retailer for consumer electronics through '16. Fry's signage beginning this season will be located throughout SAP Center, including a pair of dasherboards as well as the com ...

Tags: Marketing and Sponsorship

Cruz Signs Endorsement Deal With McDonald's

McDonald’s has signed a two-year deal with Giants WR Victor Cruz that includes the NFLer appearing in both Spanish and English commercials for its Mighty Wings product. The Spanish version of the commercial was scheduled to debut last night and will air on Univision, Telemundo, Azteca, Uni ...

Tags: Marketing and Sponsorship, McDonalds

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