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Golfer Brooke Henderson Becoming One Of Canada's Most Marketable Athletes

Published in SportsBusiness Daily on 08 / 21 / 17

Golfer Brooke Henderson is "growing into one of Canada's most marketable athletes," as she has "amassed an impressive list of sponsors" despite the 19-year-old having just turned pro in '15, according to Rachel Brady of the GLOBE & MAIL. Her reps at IMG have taken a "slow and steady approach" th...

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WMG Using Image Recognition Company

Wasserman Media Group has partnered with Nervve, a video and image recognition technology company, to exclusively use Nervve visual search products with its sports and entertainment clients. Originally developed for military and intelligence-based uses, Nervve's technology allows for the ability to ...

Tags: Marketing and Sponsorship

Eli, Romo Star In DirecTV Sunday Ticket Ads

DirecTV launched the latest spots to promote its NFL Sunday Ticket package, and Giants QB Eli Manning appears in one spot "as 'Bad Comedian Eli Manning,' which follows the same format as the popular Rob Lowe commercials," according to John Healy of the N.Y. DAILY NEWS. Manning's character "appe ...

Tags: Marketing and Sponsorship, DirecTV, NFL

MLS Inks Multiyear Deal With DraftKings

MLS has signed a multiyear deal with DraftKings, which becomes the exclusive daily fantasy provider of the league in the U.S. and Canada. DraftKings will offer exclusive MLS fantasy games and experiences and get exposure in stadiums and on digital platforms. DraftKings, which will develop new games ...

Tags: Marketing and Sponsorship, MLS

NFL Debuts New Fantasy Football Campaign

The NFL is using Giants WRs Odell Beckham Jr. and Victor Cruz, Steelers WR Antonio Brown and Packers RB Eddie Lacy and WR Randall Cobb in its new campaign touting fantasy football. The campaign -- called “Friends Don’t Small Talk, Friends Talk Fantasy” -- will run on the league ...

Tags: Marketing and Sponsorship, NFL

CAA Signs On As Title Sponsor Of WCOS

CAA will become title sponsor of the World Congress of Sports, the industry-leading gathering presented by SportsBusiness Journal/Daily. The CAA World Congress of Sports will take place April 13-14, 2016, at the JW Marriott Los Angeles at L.A. Live. Under the terms of the agreement, CAA will be the ...

Tags: Marketing and Sponsorship

Fox Sports Engage Launched For Social Media

Fox Sports Digital has created a new online and mobile advertising product designed to leverage the reach of the company’s various social media extensions on Facebook, Twitter, YouTube and other similar platforms. Fox Sports Engage will offer to advertisers aggregated inventory across the soci ...

Tags: Marketing and Sponsorship, Fox

Top Sponsors Call Meeting With FIFA

FIFA next month will meet with its top sponsors "after three of them increased pressure for major reforms to soccer's governing body following a series of corruption scandals," according to Brian Homewood of REUTERS. FIFA Secretary General Jerome Valcke said that Coca-Cola, Visa and McDonald's had " ...

Tags: Marketing and Sponsorship, FIFA

Bumgarner Tops MLB's First-Half Jersey Sales

Giants P Madison Bumgarner tops the list of MLB jersey sales at the league's official online shop from Opening Day to the All-Star Game. Last season's World Series MVP appears on the list for the first time, as does Cubs 3B Kris Bryant, whose second-place ranking is the highest of any rookie si ...

Tags: MLB, Marketing and Sponsorship

Under Armour Amps Up Curry, Spieth Marketing

Under Armour is "planning to pump up marketing" around top endorsers Warriors G Stephen Curry, golfer Jordan Spieth and ballerina Misty Copeland in the hopes of "boosting the company's profile in the long term," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The three athletes have ge ...

Tags: Marketing and Sponsorship, Under Armour

Solar Company Signs Deal With Yankees

Solar company Sunrun this week expanded its MLB portfolio, partnering with the Yankees in a deal that stretches through the ’17 season. The deal makes S.F.-based Sunrun the official residential solar company of the Yankees, providing the brand signage near the visiting team’s on-deck cir ...

Tags: Marketing and Sponsorship, New York Yankees

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