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Turner Sports Will Give Advertisers Single-Sponsor Commercial Break For NBA Coverage

Published in SportsBusiness Daily on 02 / 20 / 17

Turner Sports is selling the between-quarter commercial pods on its Monday night "Players Only" telecasts beginning Feb. 27 "to a single advertiser for an undetermined amount," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. State Farm has "signed on to sponsor one of the pods," whic...

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Tags: Marketing and Sponsorship, Turner Sports

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John Force Racing Still Seeking Sponsors

John Force Racing after last year's NHRA season was "thrust into financial peril with the loss of two multi-million dollar corporate sponsors," and as a result, drag racing's "most successful driver has been fighting to save his family business," according to Michael Knight of the ARIZONA REPUBLIC. ...

Tags: Marketing and Sponsorship, NHRA

"Miracle On Ice" Players Cash In Memorabilia

Members of the '80 Gold Medal-winning U.S. hockey team have "put jerseys, sticks and other equipment up for sale," and auction-house execs "say there is great demand for the pieces among collectors who are willing to pay big bucks," according to Michael O'Keeffe of the N.Y. DAILY NEWS. The memorabil ...

Tags: Marketing and Sponsorship, Hockey

TaylorMade Golf Markets New Driver

TaylorMade-adidas Golf on Wednesday launched its new R15 Metalwood driver, and the accompanying campaign is the first work for Venice-based Zambezi since "being named lead creative agency for TaylorMade and for two of the Adidas company's sub brands, Ashworth Golf and Adams Golf," acc ...

Tags: Marketing and Sponsorship, TaylorMade Golf

Marketplace Roundup

BLOOMBERG NEWS' Alex Duff wrote Intel’s sponsorship of the underside of La Liga club FC Barcelona's jerseys  "hasn’t had much exposure since the deal was announced" in late '13. A club source said that it is partly because Nike "is having technical difficulties mass producing ...

Tags: Marketing and Sponsorship

Rapids Phase Out Jersey Sponsor

The Rapids are "phasing out the Ciao Telecom logo and searching for a new front-of-jersey sponsor as the courts sort out who is on the hook for the failed" five-year, $8.3M sponsorship deal , according to Daniel Boniface of the DENVER POST. Large billboards promoting the team's first-ever jers ...

Tags: Colorado Rapids, Marketing and Sponsorship

NFL Ready To Settle American Needle Suit

The NFL is poised to settle the decade-plus-long licensing lawsuit against the league brought by capmaker American Needle, sources said. The NFL will pay American Needle, which is attacking the league’s right to exclusively license caps, as part of the deal, sources said, but the settleme ...

Tags: Marketing and Sponsorship, NFL

UA Announces Apparel Deal With Ali

Under Armour yesterday announced a deal with Muhammad Ali -- "more than 30 years after the former heavyweight champion's last fight" -- for a "capsule collection of lifestyle apparel" for men, women and youth, according to Jonathan Lintner of the Louisville COURIER-JOURNAL. The initial line of produ ...

Tags: Marketing and Sponsorship, Under Armour, Boxing

Under Armour Sues For Trademark Infringement

Under Armour is suing Ass Armor LLC, a company that "claims to sell the most innovative and aggressive butt protection on the market for snowboarders," according to Sarah Meehan of the BALTIMORE BUSINESS JOURNAL. The lawsuit, filed in U.S. District Court in Maryland, accuses Ass Armour of "trademark ...

Tags: Marketing and Sponsorship, Under Armour

Turner Bullish On NCAA Tourney Ad Sales

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Tags: Marketing and Sponsorship, Turner Sports, NCAA

Toy State Adds Races Ahead Of Holiday Season

Toy State has added another four races to its NASCAR Sprint Cup Series sponsorship deal with Tommy Baldwin Racing for the No. 7 Chevy driven by Alex Bowman. The toy maker originally signed on for five races earlier this month. Toy State will formally announce the deal next week. The four additi ...

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