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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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WTA Unveiling New Ad Campaign

The WTA Tour is launching a new ad campaign today featuring celebrities including Donald Trump, Aretha Franklin, Susan Sarandon, Randy Jackson, Stanley Tucci and Richard Branson, interspersed with players, touting the virtues of women’s tennis. The campaign is the second phase of the "Stro ...

Tags: Marketing and Sponsorship, WTA, Tennis

08/21/12
United Way Recruits NFLers For PSA

The United Way has created a new PSA campaign that features a group of NFL players in an effort to "recruit volunteer readers, tutors and mentors" to help the organization "meet its goal of cutting the number of high school dropouts in the United States in half by 2018," according to Jane ...

Tags: Marketing and Sponsorship, NFL

08/21/12
Peyton Manning Leading NFL Jersey Sales

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Tags: Marketing and Sponsorship, NFL

08/21/12
Phillies Merchandise Sales Down 60%

The Phillies' licensed MLB merchandise reached an "estimated total sales of $812 million" in '11, but  with the team's run of on-field success coming to a "sudden, screeching halt, the falloff in those sales has mirrored the deterioration of its won-loss record," according to Frank Fitzpat ...

Tags: Philadelphia Phillies, Marketing and Sponsorship

08/21/12
Nike Raising Shoe, Clothing Prices

Nike is “raising shoe and clothing prices by 5% to 10%” as labor, materials and shipping costs increase, according to analysts cited by Shelly Banjo of the WALL STREET JOURNAL. The price increases, from a company “whose trendy footwear sometimes generates long lines of avid buyers, ...

Tags: Marketing and Sponsorship, Nike

08/21/12
ESPN's Gruden In Corona Football Promo

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Tags: Marketing and Sponsorship

08/21/12
IMG Rebranding Academies To Unify Campus

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Tags: IMG, Marketing and Sponsorship

08/21/12
Marketplace Roundup

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Tags: Marketing and Sponsorship

08/20/12
NFL In-Game Inventory Nearly Sold Out

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Tags: Marketing and Sponsorship, NFL, CBS, Fox, NBC, ESPN

08/20/12
Candy Line Marks New Venture For Sharapova

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Tags: Marketing and Sponsorship

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