Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
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Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
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Cam Newton's Endorsement Portfolio Set To Grow
Cam Newton, who was the NFL’s No. 1 overall pick in the NFL Draft by the Panthers, “boasts a Heisman Trophy and a national championship on his résumé, but he’s also known for numerous off-field controversies,” and that combination “is likely to fuel interest in Newton as a pitchman in the weeks ahea ...
Tags: Marketing and Sponsorship, Carolina Panthers, Football
Gatorade Introduces G Series Fit Campaign
Gatorade’s G Series Fit is “getting a dedicated ad blitz, including new media buys, in the latest sprint toward broadening the brand's scope beyond sports drinks into sports nutrition and innovation,” according to Natalie Zmuda of AD AGE. G Series Fit is “meant to appeal to a ‘fitness’ athlete,” wit ...
USA Water Polo Signs With Capital One
USA Water Polo has signed a seven-year deal with Capital One that makes the bank the NGB's official credit card. As a result of the deal, Capital One will issue three themed USA Water Polo credit cards that offer rewards for everything from membership in the organization to merchandise. The dea ...
3M To Sponsor Mucho Macho Man For Triple Crown
3M Thursday announced that it will sponsor horse Mucho Macho Man, known to racing fans as "MMM," for all three Triple Crown races. Mucho Macho Man is widely considered to be a leading contender to win next Saturday's Kentucky Derby ( THE DAILY ). In Minneapolis, Mike Hughlett reports this is the "fi ...
Callaway Considering Bid For Fortune Brands' Golf Biz
Blackstone Group is teaming up with Callaway Golf “for a possible bid for Fortune Brands Inc's golf business,” according to sources cited by Thomas & Davies of REUTERS. One source said that the deal “could be worth up to” $1B and that final bids for the auction “are due on May 9.” Fortune Brands ...
Tags: Marketing and Sponsorship, Fortune Brands/Acushnet, Callaway Golf, FootJoy, Titleist, Golf
NBA TV Ad Sales Up More Than 100%
Ad sales for NBA TV are up more than 100% compared to this time a year ago, and those for NBA.com and related digital platforms are similarly up by strong double-digit percentages, said Turner Sports execs. Top-spending categories include telecom, automotive, financial services and retail. Among par ...
Tags: Marketing and Sponsorship, NBA
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Couture hoping to retain strength of brand after he retires from UFC In Las Vegas, Amanda Finnegan notes Randy Couture “has become much more than a fighter” in his 14 years with the UFC, he has “become a brand.” Couture has “parlayed his successes into business ventures outside ...
Peyton Hillis Wins Cover Of "Madden NFL 12"
Browns RB Peyton Hillis yesterday completed his shocking run through EA Sports' "Madden NFL 12" fan vote bracket for the game cover, routing Eagles QB Michael Vick in the final with a vote margin of 66% to 34%. The selection was announced live on ESPN2's "SportsNation." Hillis today is conducting a ...
Golden Corral Sponsoring Tommy Baldwin Racing
After testing the value of sponsoring Tommy Baldwin Racing's No. 36 car at two races, Golden Corral yesterday announced it will step up to sponsor the car for 19 of the 28 remaining NASCAR Sprint Cup Series races. The Raleigh-based restaurant sponsored the No. 36 Chevrolet, driven by Dave Blane ...
Randy Couture Likely To Be In Next "UFC Undisputed"
UFC fighter Randy Couture said that it is “likely he'll be an available character in future versions” of THQ’s "UFC Undisputed" video game, “after being a notable exception in its past two releases,” according to Brett Okamoto of ESPN.com. Couture during a “contract dispute with the UFC” in ’08 sign ...
Tags: EA Sports, UFC, Mixed Martial Arts, Marketing and Sponsorship
