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Bud Selig Hails MLB's Technological Changes During His Tenure

Published in SportsBusiness Daily on 10 / 21 / 14

Bud Selig spoke of the technological changes MLB has gone through during his 22 years as Commissioner as he was honored last night with the Lifetime Achievement award at Broadcasting & Cable's annual HOF dinner in N.Y. Joined by Commissioner-elect Rob Manfred and MLB Exec VP/Baseball Operati...

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09/26/12
Record For Ryder Cup Merch Online Sales

The Ryder Cup begins Friday in Medinah, Ill., and merchandise sales on Shop.PGA.com are at record levels. Site visits per day are up 186% and sales have already exceeded any prior year. Sales during the final round of the PGA Championship on Aug. 12 and the Monday following the event resulted in the ...

Tags: Marketing and Sponsorship

09/26/12
NBA Kings Announce New Sponsors

NBA Kings officials said that the team today will "announce a partial lineup of corporate partners for 2012-13, including new sponsors Nokia Siemens and Wal-Mart, and a returning former sponsor, Verizon Wireless," according to Tony Bizjak of the SACRAMENTO BEE. For Nokia Siemens, the deal "is the fi ...

Tags: Sacramento Kings, Marketing and Sponsorship

09/26/12
Toymaker's Weak Olympic Sales Caused By Mascots?

British toymaker Hornby “suffered dire sales in their London 2012 merchandise this summer,” sending the company’s shares "tumbling by more than a third,” according to James Thompson of the London INDEPENDENT. A key problem is “understood to have been a distinct lack of ...

Tags: Marketing and Sponsorship

09/25/12
Nike Ending Deal With U.S. Open Of Surfing

Nike last week informed IMG execs that the company would discontinue its sponsorship of the U.S. Open of Surfing. The company had been the title sponsor of the IMG-managed event in Huntington Beach, Calif., since '09. Its subsidiary, Hurley, sponsored the event in '08. Sources valued the title spon ...

Tags: Marketing and Sponsorship, Nike, IMG

09/25/12
Adidas Shoe Blocked In Germany

Nike yesterday announced that a court in Nuremberg, Germany, “has blocked Adidas from making or selling its ‘adizero primeknit’ in Germany,” according to Allan Brettman of the Portland OREGONIAN. The court "granted Nike’s application for an interim injunction against th ...

Tags: Marketing and Sponsorship, Adidas, Nike

09/25/12
Marketplace Roundup

Furniture Row Racing has hired NASCAR driver Kurt Busch to drive the team's No. 78 Chevy for the '13 Sprint Cup Series. Busch, who has been with Phoenix Racing since the beginning of the '12 season, will replace Regan Smith ( Furniture Row Racing ). SPEEDTV.com's Tom Jensen wrote, "It has been ...

Tags: Marketing and Sponsorship

09/24/12
ISC Tracks Extend Deal With Gatorade

Gatorade “dropped its title sponsorship” of the annual Daytona 500 qualifying races earlier this year, “but the PepsiCo brand plans to extend its sponsorship of NASCAR’s victory lane at 12 racetracks,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal with I ...

Tags: Marketing and Sponsorship, International Speedway Corp., PepsiCo

09/24/12
Dolphins Players Losing Out On Marketing Deals

The Dolphins are no longer the “500-pound gorilla on the South Florida sports landscape,” and players’ “supplemental income, earned from appearances and advertisements, has seen collateral damage,” according to Adam Beasley of the MIAMI HERALD. Dolphins RB Reggie Bush & ...

Tags: Miami Dolphins, Marketing and Sponsorship

09/21/12
Gordon To Sport "TMNT" Paint Scheme

NASCAR driver Jeff Gordon will sport a Teenage Mutant Ninja Turtles paint scheme on the No. 24 Sprint Cup Series car during the Oct. 13 Bank of America 500 at Charlotte Motor Speedway as part of a "partnership between Gordon, AARP, AARP Foundation and Nickelodeon's Helping and Leading Others program ...

Tags: Marketing and Sponsorship

09/21/12
Nike Plans To Repurchase $8B In Stock

Nike CFO Don Blair said that the company has the “flexibility to split its stock price,” with a plan to “repurchase $8 billion of its stock over the next four years,” according to Allan Brettman of the Portland OREGONIAN. Blair said that Nike “periodically splits its sh ...

Tags: Marketing and Sponsorship, Nike

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