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Coca-Cola Re-Signs With SMI Through '20, Extends Title Deal Of Memorial Day Race

Published in SportsBusiness Daily on 05 / 26 / 15

After roughly a year's worth of negotiations, SMI and Coca-Cola on Sunday jointly announced the beverage giant has extended its deal with the track promoter through ’20. The deal, which now will extend into its 35th year, gives Coca-Cola pouring rights as the official soft drink, sparkling bev...

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Tags: Marketing and Sponsorship, Coca-Cola, Speedway Motorsports Inc.

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Tags: Marketing and Sponsorship

06/04/13
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Tags: Nike, Golf, Marketing and Sponsorship

06/03/13
PGA Tour Canada Seeks National Sponsor

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Tags: Marketing and Sponsorship, PGA Tour

06/03/13
Callaway Seeks To Rebound

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06/03/13
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