Featured Story

NYC FC Set To Introduce Lampard; Beasley Signs With Dynamo

Published in SportsBusiness Daily on 07 / 24 / 14

NYC FC today is expected to introduce Frank Lampard as its new designated player signing as he joins the MLS expansion team following his career with EPL club Chelsea. The event "also will see Lampard taking part in a coaching clinic with local children" ( DAILYMAIL.co.uk, 7/24 ). Meanw...

Read More

More Stories

06/25/12
Pepsi To Sponsor SB Halftime Show

Pepsi is "returning as the title sponsor of the Super Bowl halftime show for the next four years," according to Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. Sources last week said that terms "had been agreed to but that a deal was not complete." Driving the deal is Pepsi’s “ ...

Tags: Marketing and Sponsorship, PepsiCo, CBS

06/25/12
Colts' Irsay Denies Report About Luck Negotiations

One of the "stumbling blocks" in negotiations between the Colts and QB Andrew Luck “is the proposed inclusion of marketing language that Luck and his representatives, at least so far, regard as strident,” according to Len Pasquarelli of the SPORTS XCHANGE. A source said Luck would "have ...

Tags: Marketing and Sponsorship, Indianapolis Colts

06/25/12
Heat's Title To Elevate James' Marketability

With the Heat winning the NBA Championship, several marketing observers weigh in on the off-the-court opportunities facing the team. N.Y.-based sports marketing exec Robert Tuchman said the title win is going to lift F LeBron James “into the endorsement stratosphere where only [Broncos QB] Pey ...

Tags: Marketing and Sponsorship, NBA, Nike, PepsiCo

06/25/12
Marketplace Roundup

Jockey launched a "Hot City Cool Down" campaign with Jets QB Tim Tebow, and on Saturday transformed an outdoor pavilion at Orlando Premium Outlets into a fashion show with male and female underwear models walking the runway. Tebow co-emceed the event in front of 300 guests. He also posed for photos ...

Tags: Marketing and Sponsorship

06/22/12
Lin's New Agent Weighs Endorsements

Knicks G Jeremy Lin's new marketing agent , Jim Tanner, said his first order of business is to begin sorting through potential opportunities from corporations interested in endorsement deals with Lin, including companies based in Asia. "Our main charge at this point is to get our arms around the ma ...

Tags: Marketing and Sponsorship

06/22/12
Dodgers, Galaxy Team Up For Cross-Promotion

The Dodgers and MLS Galaxy this week are "teaming up in a bid to bring on board the other club’s fans, offering discounts and special offers to sweeten the deal," according to Sam Mamudi of MARKET WATCH. In a partnership that is the “first such team-up between the clubs," the Dodgers and ...

Tags: Los Angeles Dodgers, Los Angeles Galaxy, Marketing and Sponsorship

06/22/12
Musician Suing Thunder's Durant

A trademark lawsuit was filed on Wednesday in federal court in Chicago against Thunder F Kevin Durant, Nike and Panini America for “unfairly infringing musician Mark Durante's trademark DURANTULA by using that nickname on items like basketballs and photographs and in shoe campaigns, including ...

Tags: Marketing and Sponsorship

06/22/12
Marketplace Roundup

Nationals LF Bryce Harper said that Under Armour “will begin selling t-shirts with the now often repeated” phrase, "That's a clown question, bro." Harper last week used the phrase when a Canadian reporter asked the 19-year-old if he would be taking advantage of the fact that he is of leg ...

Tags: Marketing and Sponsorship

06/21/12
UA Markets New Shoe With Brady, Newton

Under Armour yesterday introduced its new Spine Shoe and President, Chair & CEO Kevin Plank said, "This will be our biggest marketing push ever," according to Monte Burke of FORBES. Plank "expects to spend somewhere north of" $10M marketing the new shoes. The line of shoes "will initially hit th ...

Tags: Marketing and Sponsorship, Under Armour

06/21/12
MLS Debuts TV Ads

MLS this week has quietly debuted its first TV work from ad shop Sid Lee, Montreal. The initial TV creative features tune-in spots for telecasts of some upcoming club rivalries that will play over the next two weekends: Portland Timbers-Seattle FC Sounders; L.A. Galaxy-Vancover White Caps FC; an ...

Tags: Marketing and Sponsorship, MLS

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug