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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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07/02/12
Eugene, Nike Becoming Synonymous With Track

Eugene, Ore. hosted the USA Track & Field Olympic trials in ’08, this past weekend and “may do so again in 2016," but some track watchers “argue that the trials could become too closely associated with Eugene and Nike,” according to Ken Belson of the N.Y. TIMES. The city, ...

Tags: Marketing and Sponsorship, Nike

07/02/12
Harrison Barnes Already Developing Brand

Warriors first-round draft pick F Harrison Barnes has long wanted to "create a brand for himself" since first arriving at the Univ. of North Carolina, and he already has a logo for the brand, according to Andrew Carter of the Raleigh NEWS & OBSERVER. The logo includes his initials "standing side ...

Tags: Marketing and Sponsorship

07/02/12
NRA To Title Sponsor Nationwide Race

The National Rifle Association and its NRA American Warrior magazine will serve as title sponsor of the NRA American Warrior 300, a NASCAR Nationwide Series event at Atlanta Motor Speedway on Sept. 1 ( Atlanta Motor Speedway ). SPORTING NEWS’ Bob Pockrass noted the NRA chose to sponsor the Atl ...

Tags: Marketing and Sponsorship, NASCAR

06/29/12
Web.com Looks To Increase Awareness With Deal

Web.com Chair, President & CEO David Brown said that the company signed a naming-rights deal for the PGA Tour’s developmental tour “to increase brand awareness,” according to Elizabeth Olson of the N.Y. TIMES. Brown said, “We have a great name, but the general market do ...

Tags: Marketing and Sponsorship, Golf, PGA Tour

06/29/12
Nationals Merchandise Sales Up 60%

Nationals COO Andy Feffer said that the team's in-stadium merchandise sales "are up more than 60 percent year to year," according to Dan Steinberg of the WASHINGTON POST. The top-selling jerseys inside Nationals Park are LF Bryce Harper, P Stephen Strasburg and 3B Ryan Zimmerman, which means "a ...

Tags: Washington Nationals, Marketing and Sponsorship

06/29/12
Target Marks 10 Years With Shaun White

Target has taken over the billboards at L.A. Live this weekend to celebrate the 10th anniversary of its sponsorship of Shaun White. The Olympic snowboarder and X Games skateboarder has been backed by Target since '02, when he was 15. The company developed a line of White apparel and footwear in its ...

Tags: Marketing and Sponsorship, Target

06/29/12
Adidas Re-Signs Tennis Legend Stan Smith

adidas has re-signed Tennis HOFer Stan Smith for another six years, extending a deal that stretches back to '72, according to Smith's agent, Donald Dell. Smith has his own signature adidas tennis sneaker line that Dell says has generated nearly $800M since its inception four decades ago. That makes ...

Tags: Marketing and Sponsorship

06/29/12
Marketplace Roundup

Anthony Davis, the top pick in Thursday night's NBA Draft, discussed his decision to trademark several phrases pertaining to his "unibrow." ESPN’s Mark Jones said to Davis, “It’s all about a little bit of capitalism now.” Davis said, “My agents and my parents talked it ...

Tags: Marketing and Sponsorship, StubHub

06/28/12
FedEx Agrees In Principle To Stay With JGR, Hamlin

At a time when other NASCAR sponsors are slashing the number of races they support, FedEx has agreed in principle to an extension with Joe Gibbs Racing that will see the company continue to support 30-plus Sprint Cup races for driver Denny Hamlin, sources familiar with negotiations said. Financial t ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

06/28/12
Eagles Sign Long-Term Deal With Coca-Cola

The Eagles today will officially announce that the team has switched from Pepsi to Coke in a  long-term sponsorship deal . Of the 20 or so NFL clubs with soda deals to renew this year, some of the biggest markets have changed their affiliation, including the Eagles. The Bears changed from Coca- ...

Tags: Marketing and Sponsorship, Coca-Cola, Philadelphia Eagles

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