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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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03/19/12
Marketplace Roundup

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports NFL coaches’ headsets “will be festooned with different logos next season, as Motorola is out as a league sponsor after 13 years.” Sources said that Motorola “had an offer on the table of about $50 million a year ove ...

Tags: Marketing and Sponsorship

03/16/12
Herbalife Renews Deal With Galaxy

The MLS Galaxy have signed a record 10-year, $44M renewal with Herbalife that continues to make the company the team’s jersey sponsor. In addition, L.A.-based Herbalife will also continue to be the presenting sponsor of the defending MLS Cup. Galaxy officials said that the new deal is the lon ...

Tags: Marketing and Sponsorship, Los Angeles Galaxy

03/16/12
Bojangles' To Title Darlington Cup Race

Charlotte-based QSR Bojangles has signed a five-year deal to serve as the title sponsor of the annual NASCAR Sprint Cup race at Darlington Raceway. The Bojangles Southern 500 will be held on May 12. The deal also allows Bojangles' to serve its products at five ISC-owned tracks (Bojangles ). In So ...

Tags: Marketing and Sponsorship

03/16/12
Linsanity Seems To Be Slowing Down

The excitement around Knicks G Jeremy Lin has “quieted down in all sorts of ways” off the court, according to Zach Schonbrun of the N.Y. TIMES. Cosby Sporting Goods’ location near MSG has seen sales of Lin T-shirts go “from an average of 70 per day to only a handful as of las ...

Tags: Marketing and Sponsorship

03/16/12
Visa Launches European Campaign For London Games

Visa Europe is launching its “flagship pre-Olympics ad campaign” featuring Jamaican sprinter Usain Bolt, and the campaign “advances the company’s ‘Life flows better with Visa’ creative theme to focus on the speed of its latest contactless and mobile payment produc ...

Tags: Marketing and Sponsorship, Visa

03/16/12
Nike Sponsors 50 Women's Tourney Teams

Nike and its affiliated brands sponsor 50 of the 64 teams in the NCAA women’s basketball tournament, down one from 51 in last year's tourney, according to THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney. Twelve teams wear adidas shoes, the same number as la ...

Tags: NCAA, Nike, Basketball, Adidas, Under Armour, Russell Athletic, Marketing and Sponsorship

03/16/12
Marketplace Roundup

In Sydney, Samantha Lane noted the Australian Olympic Committee is “intent on protecting swimmers from wearing ‘substandard’ Speedo suits at the London Olympics,” and is giving athletes “unprecedented rights to ditch the team sponsor and wear something else.” The ...

Tags: Marketing and Sponsorship

03/15/12
CBS, Turner Sell 95% Ad Inventory For Mach Madness

CBS and Turner are “already about 95% sold out of commercial inventory” for the NCAA men’s basketball tournament, according to Baysinger & Consoli of BROADCASTING & CABLE. The networks, whose sales teams are selling the tournament jointly, have “gotten mid-single-dig ...

Tags: Marketing and Sponsorship, NCAA, TBS/TNT, CBS

03/15/12
Kentucky Fans Upset Over New UPS Ad Campaign

UPS is airing an ad during the NCAA men’s basketball tournament that “has riled some influential University of Kentucky fans by highlighting a genuinely painful moment in Wildcat history,” according to Joseph Gerth of the Louisville COURIER-JOURNAL. The ad features video of the ...

Tags: UPS, Marketing and Sponsorship

03/15/12
USOC Signs Extension With A-B, Budweiser

The USOC and A-B InBev have announced a four-year sponsorship extension that will see Budweiser retain its position as the exclusive malt beverage of Team USA through '16. In addition to announcing its sponsorship renewal, A-B announced it will have limited-edition Olympic-themed Budweiser bott ...

Tags: Marketing and Sponsorship, Anheuser Busch

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