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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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BDA Signs Three-Year Deal With Baseball HOF

Bensussen Deutsch & Associates (BDA), MLB's preferred premium merchandise provider, today announced it has signed a three-year contract to be an official licensee and promotional premiums provider of the Baseball HOF. BDA will design and develop licensed replicas of HOF plaques and other iconic ...

Tags: Marketing and Sponsorship, Baseball

Vancouver Store "Hurting" Due To NHL Lockout

Vancouver-area store Sports Corner is “hurting” as "another example of collateral damage" from the NHL lockout, according to Elliott Pap of the VANCOUVER SUN. Canucks jerseys are “still displayed everywhere in the store, racks upon racks of them, but many are collecting dust.&rdquo ...

Tags: Marketing and Sponsorship, NHL

Dollar General Expands JGR Deal

Joe Gibbs Racing today announced a sponsorship deal with Dollar General, which will expand the company's tie-in with JGR for the '13 NASCAR season. Dollar General will serve as the primary sponsor of the No. 20 Sprint Cup Toyota driven by Matt Kenseth for 17 races next season, including the Daytona ...

Tags: Marketing and Sponsorship, NASCAR

USA Luge Inks Deal With Comic Book Company

Comic book entertainment company Valiant Entertainment yesterday announced that it will design the competition and practice race suits for the USA Luge team through ‘14. The USA Luge Nat’l and Junior Nat’l teams will wear Valiant-designed race suits for the ‘12-13 and ‘ ...

Tags: Marketing and Sponsorship

NHL Lockout Forces Bauer To Change Ad Campaign

Bauer Hockey last month was "on the verge of launching its first brand campaign in 17 years," using footage of NHLers shot over the summer, but in the wake of the NHL lockout the company "replaced the pro footage with shots of amateurs, which were originally intended to appear along with the pr ...

Tags: Marketing and Sponsorship, Bauer Inc., NHL

Marketplace Roundup

FORBES.com’s Lance Madden noted Heat F Mike Miller’s new Let It Fly Energy (L.I.F.E.) beverage line is “the latest addition to his entrepreneurial resumé.” Miller said, “It started off as something just for me. A lot of professional athletes -- me included -- wer ...

Tags: Marketing and Sponsorship

McIlroy Reportedly Films Nike Spot

Golfer Rory McIlroy has “already filmed his first Nike television commercial, to debut next year,” according to Robert Lusetich of FOXSPORTS.com. McIlroy appears in the ad “alongside the man who helped recruit him to Nike, Tiger Woods.” The two “banter while hitting the ...

Tags: Marketing and Sponsorship, Golf, Nike

NBA Running Short On Time For Jersey Ads

The “window of opportunity is closing for NBA teams to sign jersey advertising deals for next season," according to John Lombardo of SPORTSBUSINESS JOURNAL. NBA owners “did not address jersey advertising at length” during their recent BOG meeting. They instead “sent the issue ...

Tags: Marketing and Sponsorship

MSG Pulls Knicks Poster Campaign

MSG Network said that it is "now pulling the offending ads" that promoted the '12-13 Knicks season with "an obvious dig at 'Spider-Man: Turn Off the Dark,'" according to the N.Y. POST's Page Six. Posters for MSG "recently popped up" around N.Y. with a picture of F Amar'e Stoudemire and the tag line, ...

Tags: Marketing and Sponsorship, MSG Network, New York Knicks

Don Shula Remains Attractive Pitchman

Pro Football HOFer Don Shula last coached in the NFL in '95, but the 82-year-old “remains a viable and coveted product pitchman,” according to Craig Davis of the South Florida SUN-SENTINEL. Shula has been “representing Miami-based Warren Henry, a group of high-end car dea ...

Tags: Marketing and Sponsorship

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