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Hornets Sign Multiyear Deal With FanDuel Estimated To Be In Mid-Six Figures

Published in SportsBusiness Daily on 07 / 28 / 15

FanDuel has "signed on as a sponsor" of the Hornets as part of an agreement "worth an estimated $300,000 to $500,000 per year," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Terms were not disclosed, but sources said that the value of the multiyear agreement is in the "mid-six figure...

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Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

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Pac-12 Nets Launch DirecTV Attack Ads

The Pac-12 Networks yesterday rolled out an advertising campaign against DirecTV with the hopes that it will pressure the satellite company to sign a carriage deal for the suite of channels. The campaign will be tailored to each Pac-12 university with messages that document what DirecTV subscribers ...

Tags: Marketing and Sponsorship, DirecTV

FS1 Names Pereira & O'Dell Lead Creative Agency

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Tags: Marketing and Sponsorship, Fox

Marketplace Roundup

ESPN.com's Ivan Maisel reports Penn State over the last two years has "dropped from 10th to 19th in royalty earnings on logoed merchandise among FBS schools who work with the Collegiate Licensing Company." It "seemed like all Penn State fans fell in love with the fight in last year’s 8-4 footb ...

Tags: Marketing and Sponsorship

Sloane Stephens Inks AmEx, Listerine Deals

Tennis player Sloane Stephens has "agreed to endorsement deals" with American Express and Listerine, "underscoring her emergence as possibly the next star of American tennis," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. These are Stephens' "first major off-court deals, and they soon could ...

Tags: Marketing and Sponsorship, Tennis

WTA Signs Multiyear Deal With SAP

The WTA Tour is adding software maker SAP to its stable of sponsors in a new multiyear deal set to be announced today. SAP will initially provide data analysis for the WTA's players, with future plans to broaden to fans and media. “Currently, tennis stats are incredible basic,” WTA VP/Co ...

Tags: Marketing and Sponsorship, WTA

Adidas, Resurrection Fighting Ink Multiyear Deal

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Tags: Marketing and Sponsorship, Adidas, MMA

Hinchcliffe, GoDaddy Extension Seems Likely

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Tags: Marketing and Sponsorship, IndyCar

Nike Debuts New Kobe Spot

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Tags: Marketing and Sponsorship, Nike

NCAA To Cease Sales Of Player Gear On Web

NCAA President Mark Emmert on Thursday said that the organization "will 'exit' the business of selling player and school related memorabilia and apparel" on its ShopNCAASports.com website, according to Dennis Dodd of CBSSPORTS.com. The site  had come under fire for selling "jerseys identi ...

Tags: NCAA, Marketing and Sponsorship

NFL, Marie Claire Team For Advertising Campaign

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Tags: Marketing and Sponsorship, NFL

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