Featured Story

Rogers Announces On-Air Talent For NHL Coverage In '14-15

Published in SportsBusiness Daily on 08 / 28 / 14

Rogers today announced new broadcast talent for coverage of the '14-15 NHL season. Rogers will employ a total of 39 on-air personalities for its telecasts of more than 500 regular-season games across nine networks. Glenn Healy , Kelly Hrudey , Mike Johnson and Darren Pang will serve as game an...

Read More

More Stories

07/27/12
Under Armour Unveils Northwestern Football Jerseys

Under Armour Thursday unveiled new football uniforms for Northwestern Univ. to debut during the ‘12 season. The schools’ partnership with UA was announced in December and the company will outfit all teams in a multiyear agreement. The focal point of the football jerseys is a prominent ...

Tags: Marketing and Sponsorship, Under Armour

07/27/12
Top NHL Pick Signs Deal With Warrior

Oilers RW Nail Yakupov, the No. 1 overall pick in last month’s NHL Draft, has signed a multiyear equipment and apparel deal with Warrior Sports. The deal includes helmet, stick, protective gear and undergear, said Ian Pulver, who represents Yakupov along with lead agent Igor Larionov. Pulver d ...

Tags: Marketing and Sponsorship

07/27/12
Marketplace Roundup

The Rams named Boxing Clever, St. Louis, their advertising agency of record. The deal will encompass print, TV and radio ads, as well as promotions, events, social media and digital marketing. The firm's first assignment with the team will be to create branding and messaging for the '12 NFL season, ...

Tags: Marketing and Sponsorship, Adidas

07/26/12
Learfield Not Looking To Change PSU Deal

Learfield Sports, the multimedia rights holder at Penn State, said it will not immediately seek to restructure its contract with the athletic department in the aftermath of the NCAA’s harsh penalties against the PSU football program. Learfield President & CEO Greg Brown said yesterday he i ...

Tags: Marketing and Sponsorship

07/26/12
Computer Company Lenovo Partners With NFL

Lenovo yesterday announced a three-year partnership with the NFL, making the company the league's official laptop, desktop and workstation sponsor. The deal will allow Lenovo use of NFL-owned trademarks in marketing and advertising activities. Plans include advertising and promotions in retail outle ...

Tags: Marketing and Sponsorship, NFL, Lenovo

07/26/12
Bolt's Virgin Media Ad Taken Off U.K. Air

U.K.'s advertising watchdog has banned Virgin Media's multimillion-pound TV campaign featuring Gold Medal-winning Jamaican sprinter Usain Bolt, ruling that the cable firm "could not deliver on a promise relating to superfast broadband," according to Mark Sweney of the GUARDIAN. Virgin Media's "high- ...

Tags: Marketing and Sponsorship

07/26/12
Regional Banks Sign College Deals

Two banks have struck college sponsorship deals that will give them rights on both coasts. Bank of the West has extended its deals to be the official bank at UCLA and Cal-Berkeley, while adding a deal with the Rose Bowl. On the east coast, Webster Bank will be the new official bank of UConn. Both de ...

Tags: Marketing and Sponsorship, NCAA

07/26/12
College Marketing Notes

ESPN.com’s Zach McCann wrote Univ. of Kentucky football fans “have been interacting via the Twitter hashtag #WeAreUK for the past several years.” Now Lexington-based Cornett Integrated Marketing Solutions, which handles UK’s marketing, has “decided to take the Twitter ...

Tags: Marketing and Sponsorship, NCAA

07/25/12
Penn State Sponsors Staying On For Now

Although State Farm announced yesterday it would drop its sponsorship of Penn State Univ., most business partners said that they are “staying on for now,” according to Charles Thompson of the Harrisburg PATRIOT-NEWS. Nike North America Media Relations Manager KeJuan Wilkins in an e-mai ...

Tags: Marketing and Sponsorship

07/25/12
Chevy Signs Four-Year Deal With Liverpool

EPL club Liverpool has signed a four-year deal with Chevrolet in which the U.S. car brand will become its official automotive partner. The deal, running through the '15-16 EPL season, includes signage at Anfield, inventory within Liverpool's online and offline editorial outlets, and player appearanc ...

Tags: Marketing and Sponsorship, General Motors, Soccer, English Premier League

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug