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Coca-Cola Re-Signs With SMI Through '20, Extends Title Deal Of Memorial Day Race

Published in SportsBusiness Daily on 05 / 26 / 15

After roughly a year's worth of negotiations, SMI and Coca-Cola on Sunday jointly announced the beverage giant has extended its deal with the track promoter through ’20. The deal, which now will extend into its 35th year, gives Coca-Cola pouring rights as the official soft drink, sparkling bev...

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Tags: Marketing and Sponsorship, Coca-Cola, Speedway Motorsports Inc.

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STX To Launch Ice Hockey Line

Baltimore-based sporting goods manufacturer STX yesterday announced it will launch an ice hockey division. STX, currently manufacturing lacrosse, golf and field hockey equipment, will begin production and sales of its ice hockey equipment in the fall of '14. STX has installed dedicated management, a ...

Tags: Marketing and Sponsorship

Oakley Aims To Boost Women's Business

Oakley has “improved its designs, placed more women in leadership roles, launched women-specific ad campaigns and started an education program dubbed 'Female Speak' in stores" as part of the brand's effort to "boost its women's business," according to Natalie Zmuda of AD AGE. While 67% of wome ...

Tags: Marketing and Sponsorship, Oakley

Tiger Woods Close To Signing New Deal With Nike

Excel Sports Management agent Mark Steinberg said that his client Tiger Woods is "close to signing a new deal with his longtime equipment and apparel sponsor Nike that will 'emphatically' keep him as golf's top-paid endorser," according to Bob Harig of ESPN.com. His current seven-year contract is "s ...

Tags: Nike, Golf, Marketing and Sponsorship

PGA Tour Canada Seeks National Sponsor

The PGA Tour Canada is “still on the hunt for a national sponsor as it looks to extend the current nine-stop circuit to 12 or 13 tournaments with future stops likely in the Vancouver and Toronto areas, as well as in Quebec,” according to Mario Annicchiarico of the Victoria TIMES COLONIST ...

Tags: Marketing and Sponsorship, PGA Tour

Callaway Seeks To Rebound

Callaway Golf "used to be an industry standard-bearer -- known for its top quality clubs and quirky marketing," but a "string of lackluster products, unfocused marketing and ineffective cost-cutting tarnished the once-dominant brand," according to Mike Freeman of the SAN DIEGO UNION-TRIBUNE. The com ...

Tags: Marketing and Sponsorship, Callaway Golf

Emirates Inks Jersey Deal With Cosmos

Emirates airline has agreed to a multiyear deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. tomorrow. Outside of some hospitality deals, the Cos ...

Tags: Marketing and Sponsorship, Soccer

Cubs, White Sox Seek "Crosstown Cup" Sponsor

The annual "Crosstown Cup" MLB interleague series between the Cubs and White Sox is “no longer attached to a corporate name,” according to Danny Ecker of CRAIN’S CHICAGO BUSINESS. The teams “plan to line up a new sponsor moving forward” after the end to BP's three-year ...

Tags: Marketing and Sponsorship, MLB, British Petroleum

Adrian Peterson Inks Deal With EpiPen

Vikings RB Adrian Peterson has signed an endorsement deal with EpiPen, which are epinephrine auto injectors used to treat allergic reactions, and he is "appreciative of the product" because he had it used on himself just last year, according to Brian Hall of FOXSPORTSNORTH.com. Peterson during train ...

Tags: Marketing and Sponsorship, Minnesota Vikings

Indy 500 Drivers Did Not Mention Sponsors

Indianapolis 500-winning driver Tony Kanaan in his post-race interview last Sunday "babbled on about everything BUT his sponsors," which is notable because those in motorsports typically "realize how critical corporate sponsors are to the sport," according to Anthony Schoettle of the INDIANAPOLIS BU ...

Tags: IndyCar, Marketing and Sponsorship

U.K. Olympian Rutherford Loses Nike Sponsorship

While many would "assume an Olympic gold medal is a passport to a raft of lucrative endorsement deals, the reality is that" U.K. long jumper Greg Rutherford does "not have a single sponsor to his name," according to Simon Hart of the London TELEGRAPH. Even Rutherford's "long-standing kit contract wi ...

Tags: Marketing and Sponsorship, Nike

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