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SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 30 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/...

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10/10/12
Newcastle's Shirt Deal Continues To Polarize

The shirt sponsorship deal between EPL club Newcastle United and U.K.-based short-term loans company Wonga is estimated to "be worth more than [$12.8M, all figures U.S.] a year over the course of the four-year agreement,” although "exact figures" have not been released, according to Luke Edwar ...

Tags: Marketing and Sponsorship, English Premier League

10/10/12
Packers' Nelson Films Wisconsin Tourism Ad

Packers WR Jordy Nelson and his family were in a "commercial shoot" yesterday at the Brown County Reforestation Camp for the Wisconsin Department of Tourism’s fall '13 campaign, according to Nathan Phelps of the GREEN BAY PRESS-GAZETTE. The spot, directed by Jerry Zucker, “features Nelso ...

Tags: Marketing and Sponsorship

10/10/12
Under Armour Unveils Military-Inspired CFB Unis

The Univ. of South Carolina football team on Saturday during its game against LSU "will debut a new uniform from Under Armour, dubbed a 'Battle' uniform by the apparel company that provides all of the school's athletic gear," according to Josh Kendall of the Columbia STATE. South Carolina coach Stev ...

Tags: Marketing and Sponsorship, Under Armour

10/09/12
Cam Newton To Launch Clothing Line

Charlotte-based department store chain Belk has partnered with NFL Panthers QB Cam Newton to launch a men's apparel line called MADE Cam Newton. The line will debut in the Spring of '13 and will feature men's professional apparel, accessories and shoes ( Belk ). In Charlotte, Ely Portillo writes New ...

Tags: Marketing and Sponsorship, NFL, Carolina Panthers

10/09/12
Colts Sell Over 3,000 "ChuckStrong" T-Shirts

The Colts Pro Shop at Lucas Oil Stadium has nearly sold out of the "3,000 blue T-shirts -- with a simple message in white lettering: 'i am CHUCKSTRONG,'" according to Dana Hunsinger Benbow of the INDIANAPOLIS STAR. Today, those racks "will be filled again with the shirts honoring" Colts coach Chuck ...

Tags: Marketing and Sponsorship, NFL, Indianapolis Colts

10/09/12
Taxslayer.com Re-Ups With JR Motorsports

Taxslayer.com has signed a multiyear renewal with JR Motorports. The online tax service will increase the number of primary races it sponsors next year from 14 to 17 for the NASCAR Nationwide Series team and continue to feature team owner and driver Dale Earnhardt Jr. in national advertising and pro ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

10/09/12
Volvo Launching National Spot Around Jeremy Lin

Volvo Cars of North America is “launching what it says is the first element” of its two-year endorsement deal with Rockets G Jeremy Lin, according to Karl Greenberg of MARKETING DAILY. The national 30-second TV ad is "paralleling the values that drove Lin from anonymity to stardom wi ...

Tags: Marketing and Sponsorship

10/09/12
Names & Faces

Russell Athletic yesterday announced endorsement deals with Redskins WR Pierre Garcon and Saints RB Mark Ingram. Both players will be designated as Russell ambassadors and play a role in product development. They also will appear in-store and in consumer and trade advertising in addition to particip ...

Tags: Marketing and Sponsorship

10/09/12
Marketplace Roundup

In Milwaukee, Don Walker reported MillerCoors, the Bucks and the BMO Harris Bradley Center yesterday “announced a 10-year sponsorship renewal that keeps the brewer as the team's exclusive beer sponsor.” MillerCoors and the old Miller Brewing Co. have “had a relationship with the Bu ...

Tags: Marketing and Sponsorship

10/08/12
CAA Sports Lands JPMorgan Chase

CAA Sports’ Corporate Consulting division “has won one of sports’ most competitive and closely watched marketing agency reviews of the year, landing the sports/entertainment agency business of JPMorgan Chase,” according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. C ...

Tags: Marketing and Sponsorship, JPMorgan Chase, Creative Artists Agency

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