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MLB Network Absorbing MLB Productions In Ongoing Reorganization

Published in SportsBusiness Daily on 03 / 04 / 15

MLB Productions, baseball's in-house TV and video production division, is being absorbed into MLB Network as part of the league's ongoing business reorganization under new Commissioner Rob Manfred . The move, aimed at creating operational efficiencies, resulted in a job loss of slightly less than h...

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03/04/13
NRA To Title Sponsor Cup Race At TMS

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Tags: Marketing and Sponsorship, NASCAR

03/04/13
Las Vegas Tourism To Advertise In MLB Parks

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03/04/13
New Era, MLB Introduce New Line Of Caps

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Tags: Marketing and Sponsorship, New Era, MLB

03/04/13
Nike CEO Discusses New Kids Program

Nike on Thursday announced that it would donate $50M "toward a 'Let's Move Schools' program, which seeks to increase physical activity among America's youth," and ESPN.com's Darren Rovell conducted a Q&A with Nike CEO Mark Parker on the topic as well as other issues involving the company. Below ...

Tags: Nike, Marketing and Sponsorship

03/01/13
Adidas' New College BB Jerseys Largely Panned

adidas on Thursday unveiled its “new, eye-catching uniforms" that six teams -- UCLA, Louisville, Baylor, Kansas, Notre Dame and Cincinnati -- will wear in postseason play, and the camouflaged-patterned shorts and “bright-colored jerseys became a trending topic on social media,” acc ...

Tags: Adidas, Marketing and Sponsorship

03/01/13
Tampa PGA Tour Event Finds Presenting Sponsor

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Tags: Marketing and Sponsorship, PGA Tour, Golf

03/01/13
Under Armour To Outfit USA Gymnastics

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Tags: Marketing and Sponsorship, Under Armour

03/01/13
AdvoCare Again Sponsoring Bowl Game

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Tags: NCAA, Marketing and Sponsorship

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Lowe's Renews Sponsorship With Johnson

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