EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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Marketplace Roundup
In N.Y., Filip Bondy wrote New Era's new TV ad, in which a Yankee fan (played by Alec Baldwin) "travels to Boston to unapologetically punch" a Red Sox fan (John Krasinksi), goes "a bit too far." The New Era campaign "leading up to this particular ad, with these same two actors, was generally well-wr ...
NCAA Paid For "March Madness" Trademark
The NCAA in October "paid $17.2 million to sports and entertainment marketer Intersport to stop using the term 'March Madness,' which has been attached to the NCAA's Division I men's basketball tournament since the 1980s," according to Steve Wieberg of USA TODAY. The settlement gives the NCAA "so ...
Tags: NCAA, Marketing and Sponsorship
Esurance Extends U.S. Tennis Open Sponsorship
The USTA yesterday announced that Esurance has extended and expanded its sponsorship of the U.S. Open. Esurance, which became a U.S. Open partner last year, will remain a sponsor of the tournament through '12. The deal includes media support of tournament TV broadcasts, an on-site presence and prese ...
Tags: USTA, Marketing and Sponsorship, Tennis
Wheels & Deals
Service Central Chip Ganassi Racing has partnered with firearm manufacturer Colt in an associate sponsorship deal that puts the company's logo on the team's No. 38 car driven by Graham Rahal at the Indianapolis 500. The deal also puts the Colt logo on Rahal's uniform for the rest of the Izod IndyCar ...
Cowboys Among Bidders To Supply Ohio State Gear
The Cowboys and “several dozen companies are courting Ohio State University with offers to supply its licensed apparel,” according to Marla Matzer Rose of the COLUMBUS DISPATCH. OSU is "weighing the proposals, aimed at the school's lucrative logo-wear business," and most of the responses are from "c ...
Air Force, IMG College Agree On Multimedia Deal
Air Force and IMG College have “agreed to a multimedia rights partnership, ”according to Frank Schwab of the Colorado Springs GAZETTE. The “final details are being worked out, but the partnership should provide Air Force with more marketing opportunities, as well as a nice boost in revenue for the a ...
Tags: IMG, Marketing and Sponsorship
SNY Launches Ad Campaign Touting Coverage
SportsNet N.Y. is launching a new series of ads under the banner "More Sports. More Testosterone." The ads were created by Ogilvy & Mather, N.Y., to promote the network's coverage of the N.Y. sports scene. The campaign features a series of ads that depict the positive impact watching sports has ...
Tags: SNY, Marketing and Sponsorship
SportsOne Selling Track & Field Trials Partnerships
The Oregon Track Club has hired SportsOne to land corporate partners for next summer's U.S. Olympic track & field trials, something that "could be more challenging than when the sold-out event visited Eugene four years ago," according to Allan Brettman of the Portland OREGONIAN. The nonprof ...
Herbalife Activating Around World Football Challenge
Nutrition supplement company Herbalife will use its title sponsorship of the '11 World Football Challenge to promote its Herbalife24 brand of nutritional products. Herbalife Senior VP/Worldwide Marketing Rob Levy indicated the L.A.-based company will produce a spot to run on b ...
Marketplace Roundup
In Phoenix, Scott Bordow notes the LPGA “plans to return to” the Phoenix area next year, “hoping to have a title sponsor and long-term commitment in tow.” LPGA PR Manager Mike Scanlan said that tour officials for the past month “have been talking with potential sponsors and scouting possible sites f ...
