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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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McDonald's Prepping Super Bowl Ad

McDonald's "is prepping a Super Bowl spot" for the Feb. 1 telecast on NBC, after the QSR for years "opted out of the game, choosing instead to advertise in the pre-game slot just before kickoff," according to Maureen Morrison of AD AGE. Sources said that Publicis Groupe's Leo Burnett "won the Super ...

Tags: Marketing and Sponsorship, McDonalds, NFL

Manning Takes Top Spot Among Jersey Sales

Broncos QB Peyton Manning has taken over the top spot among player jersey sales on NFLShop.com between April 1-Oct. 31. Manning moved up two spots, passing Seahawks QB Russell Wilson, who remains in the No. 2 spot, and Browns QB Johnny Manziel, who fell from first . 49ers QB Colin Kaepernick and Pa ...

Tags: Marketing and Sponsorship, NFL

Silver Wants Naming-Rights Deal For D-League

NBA Commissioner Adam Silver "has a list of priorities" for new NBA D-League President Malcolm Turner, and "finding a naming-rights deal for the NBA's 18-team -- and growing -- minor league" is at the top, according to Jeff Zillgitt of USA TODAY. Silver said, "For the D-League to go to the next leve ...

Tags: Marketing and Sponsorship, NBDL

Smith Bros Partners With Three NHL Teams

Smith Brothers is using hockey to reinvigorate its long-dormant cough drop and wellness brand. After making its foray into the sport via a partnership with the Blackhawks last season, the company has sought to deepen its connection to hockey this year by adding deals with the Rangers and B ...

Tags: Marketing and Sponsorship, NHL, Chicago Blackhawks, Boston Bruins, New York Rangers

Marketplace Roundup

The NFL agreed to a partnership with Japanese tire company Bridgestone for Sunday's third and final game of the season at London's Wembley Stadium. Bridgestone will be featured on sideline LED boards during the NFL Int'l Series game between the Jaguars and Cowboys. The tire brand is the latest partn ...

Tags: Marketing and Sponsorship

Sparkling Ice Rolls Out Kevin Durant Spots

The Sparkling Ice beverage brand is rolling out its "The Bold and the Best" campaign featuring Thunder F Kevin Durant "in digital and outdoor media, with plans for additional ads during the NBA All-Star Weekend in February," according to Max Willens of AD AGE. The campaign "will run on ESPN.com ...

Tags: Marketing and Sponsorship, Oklahoma City Thunder, NBA

Adidas Unveils Mississippi State's Egg Bowl Uniforms

adidas "immersed itself into the tradition" of the Egg Bowl yesterday as it unveiled Mississippi State's uniforms for the Nov. 29 game against Ole Miss, according to Michael Bonner of the Jackson CLARION-LEDGER. MSU's special uniforms are white and the numbers are gold with a pattern of the state ...

Tags: Marketing and Sponsorship, SEC, Adidas

Kane Leads NHL Jersey Sales For October

Blackhawks RW Patrick Kane takes the top spot on the NHL's list of best-selling jerseys for the month of October, according to data from Shop.NHL.com. Penguins C Sidney Crosby, who led the league last season in jersey sales, comes in at No. 2 in the October list, with Kane's teammate, Jona ...

Tags: Marketing and Sponsorship, NHL

NHL Kings Sign Deal With Nutritional Food Brand

The NHL Kings have entered into a partnership with L.A.-based nutritional baked goods brand Lenny & Larry’s to provide fans of the club with a healthy, all-natural snack alternative. As part of the agreement, the company will receive placement inside Staples Center including LED ribbon and ...

Tags: Marketing and Sponsorship, Los Angeles Kings, NHL

R&A Rebrands British Open Logo

The British Open is "rebranding with a new logo and a website redesign that celebrates the long history" of the tournament, according to Bob Harig of ESPN.com. The new logo "features the iconic trophy, the Claret Jug, which forms the centerpiece of the new brand -- the jug inside the O in Open. ...

Tags: Marketing and Sponsorship, Golf

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