Featured Story

Arizona State Maintains Similar Look With New Adidas Football Uniforms

Published in SportsBusiness Daily on 07 / 31 / 15

Arizona State and adidas on Thursday "released the new football uniforms" for the '15 season, and the change "isn't drastic," according to Andrew Joseph of the ARIZONA REPUBLIC. This is the first year of ASU's eight-year deal with adidas to outfit the school's athletic department, and officials "c...

Read More

Tags: Pac 12, Adidas, Marketing and Sponsorship

More Stories

Luck Inks Multiyear Deal With Klipsch

Colts QB Andrew Luck yesterday signed a multiyear deal with Indianapolis-based audio products company Klipsch, and said that he "will help design products for Klipsch that likely will bear his name," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Luck "emphasized that during th ...

Tags: Marketing and Sponsorship, NFL, Indianapolis Colts

Castrol Ends Sponsorship Of John Force Racing

Castrol today announced it will be ending its sponsorship of John Force Racing after next season. The decision brings an end to three decades of support during which Castrol became the foremost brand associated with Force as he won 15 NHRA Funny Car championships. In a statement, Castrol said it mad ...

Tags: Marketing and Sponsorship, Castrol North America Inc., NHRA

Corona Logo Taken Off ATP Tourney Nets

Lead ATP sponsor Corona’s logo has been off the nets of the last two North American stops as a result of a recent corporate change at the beer’s parent company. As part of Corona’s sponsorship, it is entitled to net signage at all ATP events. Corona is owned by Grupo Modelo, which ...

Tags: Marketing and Sponsorship, ATP, Anheuser Busch

NBC Asking More For EPL Ads

NBC Sports "figures it can kick up ratings" for its EPL games and "wants advertisers to pay for those higher numbers," according to Jon Lafayette of BROADCASTING & CABLE. Despite what "media buyers say is a 25%-50% price hike from what Fox and ESPN charged last year, several advertisers already ...

Tags: Marketing and Sponsorship, NBC, English Premier League, Soccer

Chips & Putts

The Chick-fil-A Bowl College Corner, a new hospitality area, will debut during the Tour Championship in Atlanta in September between the 10th green and 11th tee. The area at the PGA Tour's finale will include a 300-person hospitality tent with covered open-air seating, all-inclusive food and beverag ...

Tags: Marketing and Sponsorship, Golf

Nike Drops Pole Vaulter After Logo Covered Up

Nike "withdrew its offer to sponsor" U.S. pole vaulter Brad Walker last week after he "placed tape over the company’s swoosh logo on his shoes during a recent competition," according to Mary Pilon of the N.Y. TIMES. Walker said that he "was not taking a swipe at Nike but was making sure that a ...

Tags: Nike, Marketing and Sponsorship

Big Ten, Big 12, Pac-12 Launch Safety PSAs

The Big Ten, Big 12 and Pac-12 are "set to kick off football season with an unprecedented public service announcement blitz, a campaign involving more than 50 PSAs focused on player safety," according to Christopher Heine of ADWEEK. The 30-second spots "promote establishing safe tackling and blockin ...

Tags: Marketing and Sponsorship

Texas Tech Coach Stops Sales Of Gear With His Image

Texas Tech football coach Kliff Kingsbury has asked local retailers "to phase out merchandise specifically referencing him," according to R.S. Douglas of the LUBBOCK AVALANCHE-JOURNAL. The school's athletic department has "sent a letter to all retailers on behalf of the coach," asking them to "stop ...

Tags: Marketing and Sponsorship

Drop-In Ads More Prevalent In MLB Radio

Drop-in ads in sports have "proliferated in recent years as radio stations have tried to offset the rising costs of broadcast rights," according to Richard Sandomir of the N.Y. TIMES. The baseball radio broadcast now is "laden with paid advertisements for everything from the umpire lineup to the pos ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In L.A., Ronald White writes Skechers is "cautiously rolling out a new apparel line," as the company has joined with Hong Kong-based supply-chain management company Li & Fung "to design and manufacture the garments." But Skechers has started "selling clothes in only a few locations." Skeche ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug