Featured Story

Ohio Univ. Heads Back To Adidas With Eight-Year Deal, Parting Ways With Russell Athletic

Published in SportsBusiness Daily on 03 / 22 / 17

Ohio Univ. "will have a new look, and a new equipment provider," beginning with the '17-18 school year, as the MAC school yesterday agreed to a multiyear deal with Adidas "beginning in July," according to Jason Arkley of the ATHENS MESSENGER. Ohio Senior Associate AD/External Operations Michael Step...

Read More

Tags: Marketing and Sponsorship, Adidas

More Stories

03/26/15
Marketplace Roundup

GOLFWEEK's Beth Ann Nichols reported golfer Stacy Lewis, KPMG and the Amateur Junior Golf Association "announced a first-of-its-kind format for the KPMG Stacy Lewis Junior All-Star Invitational, a 54-hole, stroke-play championship at Blessings Golf Club in Johnson, Ark., on June 22-25." The top ...

Tags: Marketing and Sponsorship

03/25/15
IndyCar Highlights Drivers In New Ad Campaign

With an emphasis on positioning its drivers as celebrities and underscoring the heightened speeds its cars reach, the Verizon IndyCar Series today embarked on its ’15 marketing campaign that builds off of last year’s “Rivals” effort. Starting with a new national TV spot and e ...

Tags: Marketing and Sponsorship, IndyCar

03/25/15
Curry Taking Endorsement Haul In Stride

Warriors G Stephen Curry is "not only a star on the court but is becoming one off it as well," as endorsement deals with Under Armour, State Farm, Degree and Express have made him a "familiar face on our TVs for more than just basketball," according to Ananth Pandian of CBSSPORTS.com. Curry was ...

Tags: Marketing and Sponsorship

03/25/15
USATF Expanding Sponsor Roster

USA Track & Field CEO Max Siegel has "grown the 35-year-old organization with the speed of a world-class sprinter," and the "long-term relationships he’s forged -- including a 24-year deal with Nike inked last year -- have given Siegel and his organization the staying power of a marathon r ...

Tags: Marketing and Sponsorship, USA Track and Field

03/25/15
WWE, ABG Partner To Reposition Tapout Brand

WWE and Authentic Brands Group have entered into a 50/50 joint venture for the Tapout brand, which the two companies are repositioning as a fitness lifestyle brand. Tapout, whose roots are in MMA, now becomes the official fitness and training partner of WWE, and WWE talent will be provided with Tapo ...

Tags: Marketing and Sponsorship, WWE

03/25/15
Nike Releases Golfers' Apparel Plans For Masters

Tiger Woods "hasn't decided whether he'll play" in The Masters next month, but Nike on Monday released his "'scripting' -- also known as outfits -- for the first major of the season," according to Sean Zak of GOLF.com. The release "stated nothing in regards to Woods’ real decision for pla ...

Tags: Marketing and Sponsorship

03/25/15
Marketplace Roundup

The WALL STREET JOURNAL's Nathalie Tadena cited ESPN Lab research as showing that combining TV and digital ads "can increase awareness and, perhaps most importantly, a consumer’s intent to purchase." The results showed that airing a combination of TV ads, short-form videos and ads on the ...

Tags: Marketing and Sponsorship

03/24/15
Bumgarner Featured In Carhartt Campaign

Work-wear apparel brand Carhartt yesterday announced that Giants P Madison Bumgarner will be featured in the company's national spring marketing campaign, set to launch April 5th. The national campaign will run across multiple media platforms including TV, digital, mobile and retail stores. The ...

Tags: Marketing and Sponsorship, San Francisco Giants, MLB

03/24/15
Furniture Row Racing Looking For Primary Sponsor

Furniture Row Racing GM Joe Garone said that the NASCAR Sprint Cup Series team is "actively looking for a primary sponsor for next year, with the eventual goal of becoming a multi-car team," according to Tom Jensen of FOXSPORTS.com. Garone said, "There's a misconception that we're sponsored and we'r ...

Tags: Marketing and Sponsorship, NASCAR

03/24/15
Steak 'N Shake Gets Into IndyCar

Steak 'n Shake "will enter IndyCar this year as primary sponsor for Graham Rahal at five venues," including IMS for the Indianapolis 500, according to Jenna Fryer of the AP. The deal with Rahal Letterman Lanigan Racing is the "first foray into racing" for the Indianapolis-based QSR. The partnership ...

Tags: Marketing and Sponsorship, IndyCar

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug