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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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03/26/12
Li-Ning's Chicago Office Launches Website

Chinese shoe and sporting goods company Li-Ning last week made official "what was becoming apparent as early as January last year: Chicago rules its U.S operations, not Portland," according to Allan Brettman of the Portland OREGONIAN. Digital Li-Ning GM Ray Grady Friday said that the company "q ...

Tags: Marketing and Sponsorship, Li Ning

03/26/12
Tebow's Marketability In N.Y. Examined

Jets QB Tim Tebow will be formally introduced to the media this afternoon, and while Zimmerman Advertising Exec VP & Managing Dir Scott Becher noted Tebow has a “tremendous upside” from a marketability standpoint, and if he has “just a little bit of on-field success, ...

Tags: Marketing and Sponsorship

03/23/12
Topps Cards To Feature QBs With New Teams

Bowman Football, a branch of Topps, will "soon launch a line of trading cards featuring" QB Tim Tebow in a Jets jersey and QB Peyton Manning donning a Broncos uniform, according to the AP. The packs of cards "will hit store shelves in May." The images have been "retouched to reflect the changes" for ...

Tags: Marketing and Sponsorship, NFL, Topps Co., Denver Broncos, New York Jets

03/23/12
TaylorMade, Adams Golf Deal Part Of Consolidation

TaylorMade-adidas' purchase of Adams Golf marks "yet another chapter in the disappearance of independent golf companies as Adams becomes the latest of nearly a dozen brands in the past 15 years to relinquish sovereign ownership," according to Gene Yasuda of GOLFWEEK. But consolidation "hardly ...

Tags: Marketing and Sponsorship, TaylorMade Golf

03/23/12
Marketplace Roundup

YAHOO SPORTS’ Greg Wyshynski wrote the NHL has “been ‘protective’ in the past when it comes to how sponsors and licensees can use the Stanley Cup.” But for the ‘12 NHL Playoffs, the league “loosened up: 4,000 bars across the U.S. and 2,500 in Canada will be ...

Tags: Marketing and Sponsorship

03/22/12
Coke To Add Mandarin Signage At MSG

Coca-Cola is “adding advertisements in Mandarin to its rotating courtside signs at Madison Square Garden, seeking to capitalize" on what NBA Commissioner David Stern called an "unprecedented international frenzy” over Knicks G Jeremy Lin, according to Scott Soshnick of BLOOMBERG NEWS. MS ...

Tags: Marketing and Sponsorship, Coca-Cola, Madison Square Garden, New York Knicks

03/22/12
Execs Predict Tebow's Marketing Impact In N.Y.

Jets QB Tim Tebow, whom the team acquired from the Broncos in a trade yesterday, "sparked a national craze while playing his home games in Denver last fall, so marketing executives can only imagine the possibilities with Tebowmania headed for the nation's biggest media market," according to Jim Ba ...

Tags: Marketing and Sponsorship, New York Jets, Denver Broncos, NFL

03/22/12
Marketplace Roundup

SCENE DAILY’s Bob Pockrass noted getting the NASCAR operations of Penske Racing and Roush Fenway Racing to co-exist “will be a challenge for both organizations and Ford beginning in 2013.” But Ford Racing Dir Jamie Allison said, “It’s not the number of entries that is a ...

Tags: Marketing and Sponsorship

03/21/12
MasterCard Extends Deal For Palmer Tourney

The PGA Tour and Arnold Palmer today announced that MasterCard will continue to serve as presenting sponsor of the Arnold Palmer Invitational through ’16. Proceeds from the tournament benefit the Arnold Palmer Hospital for Children and the Winnie Palmer Hospital for Women & Babi ...

Tags: Marketing and Sponsorship, PGA Tour, Golf, MasterCard

03/21/12
EyeBlack Signs Deal With Minor League Baseball

Minor League Baseball has signed a multiyear licensing deal with EyeBlack, a Maryland-based manufacturer of protective adhesives used to reduce sun glare. EyeBlack will develop a series of products bearing the names and logos of MiLB and its 160 affiliated minor league teams and 14 leagues. The ...

Tags: Marketing and Sponsorship

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