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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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12/19/14
Chick-Fil-A Takes Wizards Promo To Next Level

Wizards players recently expressed that they "wanted chicken" from Chick-fil-A after fans got loud for an in-game promotion involving the QSR, so the team and Chick-fil-A marketing execs on Thursday "arranged for a massive post-practice drop of Chick-fil-A food at Verizon Center," according to Dan S ...

Tags: Washington Wizards, Marketing and Sponsorship

12/19/14
Marketplace Roundup

BLOOMBERG NEWS' Erik Matuszewski noted daily fantasy companies like FanDuel and DraftKings "have distanced themselves from competitors this year by pouring millions of dollars into sponsorships of professional leagues and teams." DraftKings CEO Jason Robins said, "It is a land grab. We’re tryi ...

Tags: Marketing and Sponsorship

12/18/14
Constellation, NHL Sign Groundbreaking Pact

Constellation Energy today announced its first league sponsorship, a multiyear pact that will be used to make the claim that the NHL is the first "carbon-neutral" sports property. Constellation's NHL team sponsorships include the Blackhawks and Capitals -- not coincidentally the teams competing ...

Tags: Marketing and Sponsorship, NHL

12/18/14
Rafael Nadal Inks Tommy Hilfiger Endorsement

Tommy Hilfiger has signed Rafael Nadal "to serve as global brand ambassador" for its underwear and tailored collections, according to Lisa Lockwood of WOMEN'S WEAR DAILY. Nadal "will be photographed in Spain early next year and will appear in the fall underwear and tailored clothing" worldwide ad ca ...

Tags: Marketing and Sponsorship, Tommy Hilfiger

12/18/14
Hornets, Waste Management Ink Partnership

The Hornets yesterday announced a partnership with Waste Management of Charlotte to serve as Time Warner Cable Arena’s waste and recycling partner. All 75 trash receptacles throughout the arena have been re-branded with the Hornets silhouette and the Waste Management logo. Additionally, Waste ...

Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

12/18/14
Alshon Jeffery Signs With BodyArmor

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Tags: Marketing and Sponsorship

12/18/14
Marketplace Roundup

SPORTING NEWS' Bob Pockrass asked marketing execs to weigh in on Sprint ending its NASCAR Cup Series title sponsorship after the '16 season. Wasserman Media Group Senior VP Will Pleasants said, "There is still value in the entitlement in this setting. We saw it with Nationwide. You can make an impac ...

Tags: Marketing and Sponsorship

12/17/14
Sprint Dropping NASCAR Title Sponsorship After '16

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Tags: Marketing and Sponsorship, NASCAR, Sprint

12/17/14
Univ. Of Miami Could End Nike Deal

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Tags: Marketing and Sponsorship, Nike, ACC

12/17/14
New Nike Campaign Features LeBron's "Heroes"

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Tags: Marketing and Sponsorship, Nike

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