Featured Story

Omega Bypassing Rio Games Countdown Clock For Several Charitable Projects

Published in SportsBusiness Daily on 08 / 04 / 15

IOC TOP sponsor Omega will eschew its traditional ceremonial countdown clock in favor of 12 charitable projects in Rio de Janeiro neighborhoods between now and the start of the ’16 Games. Omega, the official Olympics timekeeper, yesterday announced it will fund a refurbished center for pr...

Read More

Tags: Marketing and Sponsorship

More Stories

08/23/13
NFL Mobile Looking To Better Monetize App

NFL Mobile GM Manish Jha is restructuring the league’s “signature mobile app in an effort to turn this highly engaged mobile audience into a significant revenue stream," according to John McDermott of AD AGE. Jha said that NFL Mobile is "selling pre-roll inventory for its on-demand video ...

Tags: Marketing and Sponsorship, NFL

08/23/13
Kobe Unveils New Talent In Lenovo Ad

Lakers G Kobe Bryant is one of Lenovo’s "main international pitch men" and is featured in the company's "latest advertisement touting their place as the fastest growing mobile brand," according to Brett Pollakoff of NBCSPORTS.com. The spot features Bryant "explaining how the brand always k ...

Tags: Marketing and Sponsorship, Lenovo

08/23/13
Dodgers Merchandise In High Demand

The Dodgers enter play Friday with a 9.5 game lead in the NL West following a recent historic winning stretch, and Dodgers fans are “generating extra and unexpected sales business for Southland restaurants, sports bars and apparel shops,” according to Paresh Dave of the L.A. TIMES. L.A.- ...

Tags: Marketing and Sponsorship, Los Angeles Dodgers

08/23/13
Penn State Merch Revenue Down $700,000

The amount of money Penn State received in royalties from its licensed merchandise is "down more than $700,000" from last year and almost $1M "from the peak level two years ago," according to Mike Dawson of the CENTRE DAILY TIMES. The school this week released the figures "in response to a request l ...

Tags: Marketing and Sponsorship

08/23/13
AdvoCare Dropping Bowl Game Sponsorship

AdvoCare will end its sponsorship of the college football bowl game in Shreveport, La., following this year's game, concluding a "five-year run as title sponsor," according to Roy Lang III of the SHREVEPORT TIMES. The company ends its association with the former Independence Bowl "as the second-long ...

Tags: Marketing and Sponsorship

08/23/13
Marketplace Roundup

In Indianapolis, Anthony Schoettle noted an "elaborate interactive Toyota display" will replace a Southwest Airlines display in the northwest corner of Lucas Oil Stadium. It includes "video walls showing factory highlights and vehicle footage, a 2013 Highlander with a digital wheel stand display; a ...

Tags: Marketing and Sponsorship

08/22/13
Bobcats Expand Blue Cross & Blue Shield Deal

The Bobcats signed a multiyear sponsorship extension with Blue Cross & Blue Shield of North Carolina that includes "rights to put the Blue Cross and Blue Shield logo on Bobcats practice jerseys during training camp and make the company the presenting sponsor of training camp," according to Erik ...

Tags: Marketing and Sponsorship, Charlotte Hornets

08/22/13
Wells Fargo Extends UNC Sponsorship

Wells Fargo has signed a five-year extension of its sponsorship for Univ. of North Carolina athletics that will see the bank continue as UNC’s exclusive financial services partner. Wells Fargo VP/Sponsorships Nick Carey did not disclose financial terms of the deal, which continues a relat ...

Tags: Marketing and Sponsorship

08/22/13
NFL Giants License Name For Fitness Center

New Jersey-based developers Gary Reidy and Leslie Adelman Banks have "entered into a licensing agreement" with the NFL Giants, which will help promote the HackensackUMC Fitness & Wellness Center Powered by the Giants, and "provide trainers and staff to teach exercise classes," according to Ric ...

Tags: Marketing and Sponsorship, New York Giants

08/22/13
Red Bull Marketing Plan Explored

Red Bull's marketing strategy was examined on HBO's "Real Sports" on Tuesday night, with host Bryant Gumbel noting the brand "spends nearly all of its advertising dollars sponsoring daredevil athletes eager to push the bounds of both safety and sanity." Gumbel added, "It's an unconventional strategy ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug