Upcoming Conferences and Events

Featured Story

Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

Read More

Tags: Marketing and Sponsorship, USOC, Comcast

More Stories

Chick-Fil-A Takes Wizards Promo To Next Level

Wizards players recently expressed that they "wanted chicken" from Chick-fil-A after fans got loud for an in-game promotion involving the QSR, so the team and Chick-fil-A marketing execs on Thursday "arranged for a massive post-practice drop of Chick-fil-A food at Verizon Center," according to Dan S ...

Tags: Washington Wizards, Marketing and Sponsorship

Marketplace Roundup

BLOOMBERG NEWS' Erik Matuszewski noted daily fantasy companies like FanDuel and DraftKings "have distanced themselves from competitors this year by pouring millions of dollars into sponsorships of professional leagues and teams." DraftKings CEO Jason Robins said, "It is a land grab. We’re tryi ...

Tags: Marketing and Sponsorship

Constellation, NHL Sign Groundbreaking Pact

Constellation Energy today announced its first league sponsorship, a multiyear pact that will be used to make the claim that the NHL is the first "carbon-neutral" sports property. Constellation's NHL team sponsorships include the Blackhawks and Capitals -- not coincidentally the teams competing ...

Tags: Marketing and Sponsorship, NHL

Rafael Nadal Inks Tommy Hilfiger Endorsement

Tommy Hilfiger has signed Rafael Nadal "to serve as global brand ambassador" for its underwear and tailored collections, according to Lisa Lockwood of WOMEN'S WEAR DAILY. Nadal "will be photographed in Spain early next year and will appear in the fall underwear and tailored clothing" worldwide ad ca ...

Tags: Marketing and Sponsorship, Tommy Hilfiger

Hornets, Waste Management Ink Partnership

The Hornets yesterday announced a partnership with Waste Management of Charlotte to serve as Time Warner Cable Arena’s waste and recycling partner. All 75 trash receptacles throughout the arena have been re-branded with the Hornets silhouette and the Waste Management logo. Additionally, Waste ...

Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

Alshon Jeffery Signs With BodyArmor

Bears WR Alshon Jeffery has "inked a deal" with sports drink BodyArmor as its newest spokesperson, "setting him up to be the local face of the product after its recent launch" in the Chicago market, according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. Jeffery will "appear in local advertising campa ...

Tags: Marketing and Sponsorship

Marketplace Roundup

SPORTING NEWS' Bob Pockrass asked marketing execs to weigh in on Sprint ending its NASCAR Cup Series title sponsorship after the '16 season. Wasserman Media Group Senior VP Will Pleasants said, "There is still value in the entitlement in this setting. We saw it with Nationwide. You can make an impac ...

Tags: Marketing and Sponsorship

Sprint Dropping NASCAR Title Sponsorship After '16

Sprint will not extend its title sponsorship of the NASCAR Cup Series after the current agreement expires at the end of the '16 season. The company cited a need to focus on its core business, and Sprint VP/Corporate Marketing Steve Gaffney said in a statement, "Without question, the NASCAR sponsorsh ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

Univ. Of Miami Could End Nike Deal

The Univ. of Miami’s 27-year "marriage with Nike -- the first of its kind in college sports -- may be coming to an end," according to Matt Porter of the PALM BEACH POST. UM has "not renewed its contract with Nike," which expires Aug. 31, and adidas and Under Armour "have submitted formidable b ...

Tags: Marketing and Sponsorship, Nike, ACC

New Nike Campaign Features LeBron's "Heroes"

Nike today is rolling out a new campaign that highlights the LeBron 12 basketball shoe by "featuring a dozen northeast Ohioans identified by LeBron James and the shoe company as local 'heroes,'" according to Joe Vardon of the Cleveland PLAIN DEALER. Nike "filmed videos and designed shoes for each of ...

Tags: Marketing and Sponsorship, Nike

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug