EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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Disney TOP Deal Could Be Part Of ESPN Bid
In an attempt to "sweeten its Olympic bid next month, ESPN is tossing around the idea of supplementing its TV rights offer with a marketing deal from its parent company," according to Ourand & Mickle of SPORTSBUSINESS JOURNAL. A deal "being considered would make Disney a member of The Olympic P ...
Tags: ESPN, IOC, Marketing and Sponsorship
Northern Trust Extends PGA Tour Sponsorship
The PGA Tour and Northern Trust on Friday announced a four-year extension for the Northern Trust Open at Riviera Country Club in L.A. through '16. The Chicago-based bank's original five-year title sponsorship agreement expires after the '12 tournament ( THE DAILY ). CRAIN'S CHICAGO's Steve Daniels n ...
Tags: Marketing and Sponsorship, PGA Tour, Golf
Newton Set To Become A Marketing Star
The Panthers took QB Cam Newton with the No. 1 pick in the NFL Draft, and he instantly became the city of Charlotte's “first nationally marketable star in a team sport since the early '90s,” according to Joseph Person of the CHARLOTTE OBSERVER. Newton left the Univ. of Florida &ldqu ...
Tags: Marketing and Sponsorship, Carolina Panthers, Football
NBA Campaign Seeks To Curb Anti-Gay Language
Watch the GLSEN spot The NBA has teamed with the Gay, Lesbian & Straight Education Network and the Ad Council to launch a series of P ...
Tags: Marketing and Sponsorship, NBA, Basketball
PPR Seeks to Make Puma A Lifestyle Brand
PPR is “determined to help Puma get a second wind,” and company Chair & CEO François-Henri Pinault “wants to increase revenue more than $1.4 billion by 2015 by building a portfolio of ‘sports and lifestyle’ brands around Puma," according to Andrew Roberts of ...
Tags: Marketing and Sponsorship, Puma
3n2 Sports Continues To See Growth
3n2 co-Owner Sean Murphy said that in the four years since he and Marty Graham "bought the business, sales have increased 90 percent or more each year,” according to Linda Florea of the ORLANDO SENTINEL. The shoe and apparel company has “grown from three employees working out of their h ...
Cycling Event Donates Sponsorship To Charity
The USA Pro Cycling Challenge race is donating its presenting sponsorship category to the Millennium Promise, a global nonprofit that targets extreme poverty. The race, which will be the country’s second largest when it debuts Aug. 22-28, will now refer to itself as the USA Pro Cycling C ...
Tags: Marketing and Sponsorship, Quizno
Marketplace Roundup
Samsung Mobile announced the company will serve as the title sponsor for qualifying during the June 9-11 Firestone Twin 275s Izod IndyCar Series/NASCAR Camping World Truck Series doubleheader weekend at Texas Motor Speedway. The Samsung Galaxy Tab Qualifying Days will include the Truc ...
WTA Ad Campaign Looks To Lure Casual Fans
Watch the WTA's "Countries" spot The WTA today unveiled a new ad campaign with the tagline "Strong is Beautiful," featuring 38 current an ...
Tags: WTA, Marketing and Sponsorship
Cowboys Launch Silver Star Merchandising
The Cowboys have launched a new company called Silver Star Merchandising that has signed a 10-year deal with the Univ. of Southern California for the exclusive rights to manufacture, license and distribute its sports apparel on campus and at USC athletic venues. Silver Star, an offshoot of Cowboys M ...
