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Flacco Struggles To Throw A Party In Humorous Three-Minute Ad For Pepsi, Tostitos

Published in SportsBusiness Daily on 08 / 27 / 15

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o...

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Tags: Marketing and Sponsorship, NFL, PepsiCo

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Royal Purple Sponsoring Las Vegas Bowl Game

The Las Vegas college football bowl game has "scored a three-year title sponsorship deal" with Texas-based synthetic oil lubricant company Royal Purple, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. Royal Purple President Bryan Yourdon said that the Royal Purple Las Vegas Bowl -- formerly ...

Tags: Marketing and Sponsorship, Football

Liberty Mutual Signs Olympic, Paralympic Hopefuls

USOC sponsor Liberty Mutual has signed 13 Olympic and Paralympic hopefuls to feature in marketing ahead of the '14 Sochi Games. The insurer is creating digital vignettes around each athlete that showcase how they overcame obstacles to pursue their Olympic or Paralympic dreams. The videos are part o ...

Tags: Marketing and Sponsorship

NFL Marketing Notes

PRO FOOTBALL TALK's Mike Florio reported NFL players and teams "can use Under Armour visor clips ," as long as the logo "is invisible." NFL VP/Communications Brian McCarthy said that the UA logo "must be fully concealed." Blacking out the logo "isn’t enough, because the outline can still be ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

In Pittsburgh, Bob Cohn reports the Pirates on Tuesday "were the hottest" MLB club on online retailer Fanatics.com. Fanatics spokesperson Scott Weiss said that Pirates merchandise sales increased 200% from Monday, and the official Pirates playoff T-shirt "was the No. 1-selling MLB item." He added th ...

Tags: Marketing and Sponsorship

Jimmy John's To Sponsor Harvick

Jimmy John’s signed a 12-race primary sponsorship deal with Stewart-Haas Racing that will allow it to extend its five-year association with driver Kevin Harvick. The sandwich franchise joins Anheuser-Busch and Outback as a primary sponsor of Harvick’s No. 4 car, and leaves SHR with just ...

Tags: NASCAR, Marketing and Sponsorship

Critics Call Out NBA For Nickname Jerseys

The NBA’s plan to have the Heat and Nets play at least one game this coming season with player nicknames on the back of their jerseys is a “straight money grab,” according to ESPN’s Dan Le Batard. He said, “All that's in play here … is that they want to sell more ...

Tags: Marketing and Sponsorship, NBA

NFL Says Newton's UA Clips Are Violation

NFL Dir of NFC Football Communications Randall Liu said Panthers QB Cam Newton's usage of Under Armour-branded clips on his facemask is a "violation of the NFL's uniform policy," as the clips "should be clear of all logos," according to Chris Smith of FORBES.com. Attached to each side of Newton's fa ...

Tags: Carolina Panthers, Marketing and Sponsorship

NBA Could Use Nicknames On Jerseys

Some Heat players have been told that the NBA is considering having them and the Nets "wear 'nickname jerseys' in at least one of their four matchups this season," according to Tim Reynolds of the AP. The NBA has "not announced the plan, but teams apparently have been aware of the likelihood of it h ...

Tags: NBA, Marketing and Sponsorship

FedEx Not Revisiting Relationship With Redskins

FedEx shareholders yesterday "crushed a proposal to revisit company ties" to the Redskins and the naming rights for the team's Landover, Md., stadium, according to Wayne Risher of the Memphis COMMERCIAL APPEAL. Wisconsin's Oneida Tribe during an annual meeting at FedEx' Memphis HQs "made one of seve ...

Tags: Marketing and Sponsorship, Washington Redskins, FedEx

Cowboys' Ware Is "Pitchman Extraordinaire"

Cowboys DE DeMarcus Ware is a "pitchman extraordinaire" and has become "the man when national sponsors look to the Cowboys," according to Barry Horn of the DALLAS MORNING NEWS. His roster of endorsements includes Kimberly-Clark's Depend disposables, Red Bull, Nationwide Insurance, Papa John's, Reebo ...

Tags: Marketing and Sponsorship

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