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Super Bowl Ticket Prices Climb Above $5,000 For Worst Seats

Published in SportsBusiness Daily on 01 / 29 / 15

Multiple tickets brokers said that they are "having issues filling pre-sold orders" for Super Bowl XLIX due to "tight inventory and 'worst seat available' prices that have pushed as high as $5,700 per ticket." As of yesterday afternoon, the cheapest seats in Univ. of Phoenix Stadium were "going for ...

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Nike Golf Takes Unusual Spot In Market

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Tags: Marketing and Sponsorship, Nike, Golf, Adidas

Super Bowl Auto Ads Feature Women, Humor

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Earnhardt Still Looking For Sponsors

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Tags: NASCAR, Marketing and Sponsorship

Penske Re-Ups With Shell-Pennzoil

Shell-Pennzoil signed a five-year extension with Penske Racing yesterday that takes its 33-race sponsorship of the No. 22 NASCAR Sprint Cup car through '18. Financial terms of the deal were not available. Shell’s deal with Penske was not up until the end of '13, but Shell NASCAR Dir Heidi Mass ...

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Canadian Tire Ups Its Sports Marketing Spend

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49ers QB Files To Trademark "Kaepernicking"

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Marketplace Roundup

GOLF.com's Mike Walker reported Luke Donald yesterday announced a contract extension "with his longtime sponsor Mizuno." Terms of the deal were not disclosed. Donald "tested the waters with other equipment companies before deciding to stay at Mizuno, which he's been playing since his college days at ...

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Coke Unveils '13 Super Bowl Spot

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