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Adidas Officially Surpasses Jordan Brand In Terms Of Sneaker Market Share In The U.S.

Published in SportsBusiness Daily on 09 / 19 / 17

Adidas has "surpassed Jordan Brand" in the U.S. and now owns 13% of the domestic sneaker market, according to data from NDP Group cited by Jake Woolf of GQ. Adidas' 13% figure is "more than double what it had a year ago," and 1.7% higher than what was reported in June. Nike still holds the No. ...

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Tags: Marketing and Sponsorship, Adidas, Nike

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