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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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Kaepernick Signs Endorsement With Jaguar

49ers QB Colin Kaepernick has “signed an endorsement deal with Jaguar, helping them launch the F-TYPE V8 S,” according to ESPN.com's Darren Rovell ( TWITTER.com, 5/2 ). CSNBAYAREA.com noted when Kaepernick took over for Alex Smith as the 49ers' starting QB last season, there was & ...

Tags: Marketing and Sponsorship, San Francisco 49ers

Study Shows Collins Can Be Effective As Endorser

A recent report shows consumers will likely view Wizards C Jason Collins, who publicly announced Monday he is gay, "just as effective a product endorser as a straight athlete," according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. Univ. of Southern Maine sport management assistant professor H ...

Tags: Marketing and Sponsorship, NBA

ESPN Seeing More Ads Aimed At White House

Businesses and trade associations aiming to catch the attention of President Barack Obama are “doing something a little strange: they’re buying up airtime on ESPN,” according to Anna Palmer of POLITICO. Media strategists said that they “offer up the all-sports network as ...

Tags: ESPN, Marketing and Sponsorship

NCAA: No Hashtags, URLs On Football Field

The NCAA football rules committee yesterday announced “the ban of all urls and hashtags from the field for 2013,” as they represent "an advertisement," according to Hugh Kellenberger of the Jackson CLARION-LEDGER. The only ads "allowed on the field are for the NCAA, the conference, the b ...

Tags: Marketing and Sponsorship, NCAA

Jaguars' New Uniforms In Short Supply

With over a week having passed since the Jaguars announced new uniform color combinations , the "revamped Jags gear hasn’t made it into stores yet, leaving many fans wondering when they can get their hands on it,” according to Drew Dixon of the FLORIDA TIMES-UNION. Jacksonville-based Sp ...

Tags: Jacksonville Jaguars, Marketing and Sponsorship

Will Companies Seeks Out Collins After Announcement?

JetBlue and Absolut yesterday on their official Twitter feeds offered support of Wizards C Jason Collins' announcement on SI.com Monday that he is gay, but “most marketers without a relationship with Mr. Collins seem to have held back on the subject so far,” according to Nat Ives of AD A ...

Tags: Marketing and Sponsorship

ExxonMobil Ends Masters Sponsorship

ExxonMobil is "ending its top-level sponsorship" of The Masters, while UPS "joins the partner rolls," according to Michael Buteau of BLOOMBERG NEWS. Mercedes-Benz, an int'l sponsor of The Masters since '08, will move up to replace ExxonMobil as "one of three global sponsors of the tournament," joini ...

Tags: Marketing and Sponsorship, Golf, ExxonMobil, UPS, Mercedes Benz

Tebow's Marketing Options Hurt By Release

Sports business experts wonder if QB Tim Tebow, one of the “singular socio-cultural forces in recent memory will recover” from his recent release from the Jets, according to Wayne Coffey of the N.Y. DAILY NEWS. Forbes’ Kurt Badenhausen said, “It’s hard for corporate Ame ...

Tags: Marketing and Sponsorship

What Marketing Opportunities Await For Collins?

Wizards C Jason Collins’ status as the first active male athlete in a major U.S. pro sport to announce he is gay "could reap huge rewards" from a marketing standpoint, according to advertising experts cited by Marie Szaniszlo of the BOSTON HERALD. Ft. Lauderdale-based Gay Ad Network CEO M ...

Tags: Marketing and Sponsorship, NBA, Basketball

Toews Tops NHL Jersey Sales For '12-13

Blackhawks C Jonathan Toews, following a season that saw his team set an NHL-record 24-game point streak and clinch its first Presidents Trophy since '91, had the top-selling player jersey this year, according to data from Shop.NHL.com from Jan. 19 through April 26. Toews finished last season ranke ...

Tags: Marketing and Sponsorship, NHL

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