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The Crocodile Hunter: Novak Djokovic To Serve As Brand Ambassador For Lacoste

Published in SportsBusiness Daily on 05 / 22 / 17

Lacoste has named tennis player Novak Djokovic as the "new face" of the clothing brand, as he will "act as a brand ambassador and will appear in advertising campaigns," according to Lorelei Marfil of WOMEN'S WEAR DAILY. The announcement "follows the expiration of his five-year deal with Ja...

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Tags: Marketing and Sponsorship

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T-Shirt Giveaways Gaining Popularity

Many NBA teams see the practice of providing every fan in the arena with a free T-shirt "as a not-too-expensive way to engage fans," and it has "even inspired a verb in sports marketing circles: shirting," according to John Branch of the N.Y. TIMES. Providing the fans with a giveaway shirt "provides ...

Tags: NBA, Marketing and Sponsorship

McCullers Wears Batman Cleats In MLB Debut

Astros P Lance McCullers Jr. made his MLB debut last night with the "black and yellow Batman logo adorned to the heel of both his Under Armour-brand spikes, which were mostly black," according to Evan Drellich of the HOUSTON CHRONICLE. McCullers has been "wearing those shoes all season" with the Dou ...

Tags: Marketing and Sponsorship, Under Armour

Orlando City SC's Magnet Giveaways A Hit

Orlando City SC has given away more than 110,000 car magnets this season, and the decals "have become wildly popular," as they can be seen on vehicles "all over the city," according to Iliana Limon Romero of the ORLANDO SENTINEL. Orlando City Founder & President Phil Rawlins was "quick to credit ...

Tags: Marketing and Sponsorship, MLS, Orlando City SC

Marketplace Roundup

In L.A., Keith Lair cited a source as saying that Amgen "recently renewed" its title-sponsorship of the Tour of California. AEG Sports Senior VP and Tour of California Exec Dir Kristin Bachochin Klein "would not discuss the contract or terms of contract" ( L.A. DAILY NEWS, 5/17 ). LOB CITY'S ...

Tags: Marketing and Sponsorship

A-B Selects WME-IMG For Experiential Marketing

See all sponsorships for  Anheuser-Busch InBev Anheuser-Busch InBev "has selected WME's IMG as its new sports experiential marketing agency of record" after having "previously handled U.S. duties in-house, while using Octagon for global work," according to E.J. Schultz of AD AGE ...

Tags: Marketing and Sponsorship, Anheuser Busch

Chase Joins PGA Of America Official Partner

Chase "has signed on as an official partner of the PGA of America, adding to the financial service company’s already deep roster of sports sponsorships," according to John Lombardo of SPORTSBUSINESS JOURNAL. Sources said that the deal is for "at least two years and that the value of similar pa ...

Tags: Marketing and Sponsorship, PGA of America, Chase Bank

Adidas, Nike Bid On Michigan Apparel Deal

Nike and adidas last week "bid on" the Univ. of Michigan's apparel contract, according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. An adidas spokesperson "confirmed its bid, which included a giant banner welcoming" UM reps to the company's North American HQ in Portland. Meanwhile, Nike "painte ...

Tags: Marketing and Sponsorship, Nike, Adidas

Steak 'N Shake's IndyCar Deal Gaining Publicity

Indianapolis-based QSR Steak 'n Shake "aims to milk" its deal with Verizon IndyCar Series driver Graham Rahal -- its first sponsorship in the series in company history -- "for all the positive pub it can get," according to Jeff Swiatek of the INDIANAPOLIS STAR. The deal occurred despite the fact t ...

Tags: Marketing and Sponsorship, IndyCar

Catapult, XOS To Jointly Sell New Product

Australian sports analytics company Catapult has struck a partnership with XOS Digital Inc. to co-sell a joint player performance evaluation product. The Jaguars have signed as the first client of the enhanced coaching solution. XOS Digital is embedding wearable-based motion tracking and player perf ...

Tags: Marketing and Sponsorship

UA, Plank Increase Links With Preakness Stakes

Baltimore-based Under Armour and its Founder, Chair & CEO Kevin Plank "have embraced" the Preakness Stakes at Pimlico Race Course, making the two brands "increasingly entwined," according to a front-page piece by Jeff Barker of the Baltimore SUN. The company's big hospitality tent "features ...

Tags: Under Armour, Marketing and Sponsorship, Horse Racing

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