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John Hancock, Boston Marathon's Principal Sponsor, Cautious Of Marketing Efforts

Published in SportsBusiness Daily on 04 / 17 / 15

Marketing the Boston Marathon "is a delicate task" following the '13 bombings at the event, and nowhere is there "greater focus on striking just the right tone than at John Hancock, the financial company that is the Marathon’s principal sponsor," according to Callum Borchers of the BOSTON GLOB...

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Tags: Marketing and Sponsorship, Boston Marathon, John Hancock

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