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Judge Dismisses Lawsuit Against NFL Over Painkiller Distribution

Published in SportsBusiness Daily on 12 / 17 / 14

A federal court judge today dismissed a lawsuit against the NFL brought by former players alleging the league failed to oversee the distribution of prescription painkillers. Judge William Alsup ruled that the lawsuit was preempted by federal labor law, as the NFL had contended, because the pl...

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12/12/12
Gildan To Advertise For First Time In Super Bowl

Apparel company Gildan today will announce that it will air a spot during Super Bowl XLVII on CBS, marking the “first time the brand has advertised” in the game, according to Stuart Elliott of the N.Y. TIMES. The spot is “scheduled for the third quarter,” and will featu ...

Tags: Marketing and Sponsorship

12/12/12
Bolt To Appear In Virgin Media Spot

Gold Medal-winning Jamaican sprinter Usain Bolt will “star in the new TV ad for Virgin Media" in the U.K., continuing a relationship that "began with DDB, the brand's former ad agency,” according to Maisie McCabe of MARKETING magazine. Sources said that members of the company's marketing ...

Tags: Marketing and Sponsorship

12/12/12
Durham Bulls Introduce Wil Myers Promo

The Triple-A International League Durham Bulls are rolling out a unique ticket promotion for the ’13 season around a player who may not even take one at-bat in the team’s uniform. The Bulls are the top farm team for the Rays, who acquired ’12 Minor League Player of the Year Wi ...

Tags: Marketing and Sponsorship, Baseball, Tampa Bay Rays

12/12/12
Roots Removes Leafs Display From Ottawa Store

Canadian clothing company Roots instructed one of its retail stores in Ottawa to modify a "big Toronto Maple Leafs merchandise display" following a complaint from a Senators fan that there was "no equivalent for the local team," according to James Gordon of the OTTAWA CITIZEN. Fan Spencer Callaghan ...

Tags: Ottawa Senators, NHL, Toronto Maple Leafs, Marketing and Sponsorship

12/12/12
Rush Soccer Hires 11 Sports Media

11 Sports Media, a soccer marketing firm, has been engaged by Denver-based Rush Soccer to sell the jersey rights for the youth program. Following a deal earlier this week with adidas to be the club's official apparel partner, Rush -- which is one of the leading youth sports organizations in the ...

Tags: Marketing and Sponsorship, Soccer

12/12/12
Marketplace Roundup

BRAND REPUBLIC's John Reynolds noted Nike and adidas in the U.K. have both "run advertising activity around two of the most-talked about" soccer highlights of the past weekend -- the Manchester United-Manchester City match and La Liga club FC Barcelona F Lionel Messi's new goal-scoring record. Nike ...

Tags: Marketing and Sponsorship

12/11/12
D-League Team Signs Deal With Mexican State

The NBA D-League Texas Legends has signed a presenting level sponsorship deal with the state of Veracruz, Mexico, that puts the “Veracruz Incomparable” tourism slogan on the front of the team’s jersey. Terms of the Veracruz deal were not disclosed, but the deal also includes a medi ...

Tags: Marketing and Sponsorship

12/11/12
Marketplace Roundup

AD AGE's Alexandra Bruell reported Procter & Gamble "has hired Omnicom's Ketchum and Marina Maher Communications to handle global PR for its future Olympic efforts." A P&G spokesperson said that the PR assignment "covers the company's corporate Olympic program globally, regionally and in the ...

Tags: Marketing and Sponsorship

12/10/12
StubHub, MLBAM Sign Five-Year Contract Extension

StubHub and MLBAM have “signed a five-year contract extension” for StubHub to “remain baseball’s official ticket resale marketplace,” according to Eric Fisher of SPORTSBUSINESS JOURNAL. Financial terms were not disclosed, but the parties “will participate in a rev ...

Tags: Marketing and Sponsorship, MLB, StubHub

12/10/12
CBS' Super Bowl Live Stream Ads Selling Out

Ad sales for the second live streaming of the Super Bowl are “nearly complete, with CBSSports.com nearly sold out,” according to Brian Steinberg of AD AGE. CBS Interactive Chief Client Officer David Morris said, "We only have a few packages remaining." He added that the live streaming wi ...

Tags: Marketing and Sponsorship, CBS, NFL

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