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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

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ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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11/13/12
USA Hockey Inks Deal With Toyota

USA Hockey has signed Toyota as its new automotive sponsor. The deal, which runs through the '14 Sochi Games, will see the automaker become title sponsor of the USA Hockey National Championships. Financial terms were not available. Toyota is USA Hockey's first auto sponsor since '04, when GM ended i ...

Tags: Marketing and Sponsorship, Hockey, Toyota

11/12/12
Harvick Reportedly Signs With Stewart-Haas

NASCAR driver Kevin Harvick has "signed a multiyear agreement to drive for Stewart-Haas Racing" beginning with the '14 season, according to sources cited by Marty Smith of ESPN.com. Sources said that Harvick will remain with Richard Childress Racing in the No. 29 Chevrolet "for the 2013 campaign." R ...

Tags: Marketing and Sponsorship, NASCAR

11/12/12
State Farm To No Longer Sponsor MLB Derby

State Farm is "out as an MLB corporate sponsor and title sponsor of the annual Home Run Derby, held the evening before the All-Star Game," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. That means MLB "heads into the offseason minus a sponsor of six years and with the pressure of h ...

Tags: State Farm, Marketing and Sponsorship, MLB

11/12/12
"Johnny Football" Trademark Sought

The family of Texas A&M Univ. QB Johnny Manziel is "putting itself in position to one day capitalize" off his Johnny Football nickname, according to Darren Rovell of ESPN.com. Texas A&M Assistant VP/Business Development Shane Hinckley said, "Texas A&M is working in concert with the Manzi ...

Tags: Marketing and Sponsorship

11/12/12
Century 21 To Air SB Ad Again

Century 21 CMO Beverly Thorne said that the real estate company is returning to the Super Bowl in ‘13 for “a second go-round,” according to Brian Steinberg of AD AGE. Thorne said that Century 21 “expects to air a 30-second spot early in the third quarter, just a little past t ...

Tags: Marketing and Sponsorship

11/12/12
Warrior Apologizes For Ad Campaign

Warrior Sports “apologized Friday for an ad campaign that prompted a boycott ” by MLL Charlotte Hounds MF Jovan Miller, and the company has “removed all references of the controversial ‘Ninja Please’ tagline on its site and social media accounts,” according to Di ...

Tags: Marketing and Sponsorship

11/09/12
Danica To Appear In Go Daddy Super Bow Spots

Go Daddy Exec Chair & Founder Bob Parsons on Thursday announced that NASCAR driver Danica Patrick “will appear in both of the website domain provider's commercials during the Super Bowl,” according to John Marshall of the AP. The announcement resulted in “quelling speculation t ...

Tags: Marketing and Sponsorship

11/09/12
Lowe's Renews Bobcats Sponsorship

The Bobcats have renewed their founding level sponsorship deal with Lowe’s. Financial terms of the four-year agreement were not disclosed, but Lowe’s will increase its involvement in the team’s educational community service efforts. “As we started our renewal discussions, our ...

Tags: Marketing and Sponsorship, Charlotte Hornets, Lowe's Companies Inc.

11/09/12
MLL Player Upset With Sponsor's Campaign

MLL Charlotte Hounds MF Jovan Miller said that he will not wear a jersey made by Warrior Sports after discovering the company was running an ad campaign with the hashtag "#NinjaPlease," according to Dianne Gallagher of WCNC-NBC. Warrior is "one of MLL's main investors and makes the jerseys, among ot ...

Tags: Marketing and Sponsorship

11/09/12
Marketplace Roundup

The GLOBE & MAIL's Bruce Dowbiggin reported unless there is "something unusual in the deal between" the NHL and Molson Coors, the brewer " can seek compensation only after 25 percent of the regular schedule is lost." All sponsor contracts with the NHL "typically have similar language defining w ...

Tags: Marketing and Sponsorship

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