Travelers Looks To Extend PGA Tour Sponsorship NBA Player Popularity Continues To Boom Companies Coming Out With College Fragrances WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case
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PGA Tour, Travelers In Negotiations To Extend Tournament Title Sponsorship06 / 19 / 13The PGA Tour and Travelers are in "contract negotiations to extend title sponsorship for the Travelers Championship beyond 2014," according to Tom Yantz of the HARTFORD COURANT. Travelers Exec VP & Chief Administrative Officer Andy Bessette on Monday said, "Yes, we want to extend it." He added, ... |
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Potential Heritage Sponsor Reportedly In Works
South Carolina state Rep. Andy Patrick said a potential sponsor for the PGA Tour The Heritage is "pretty far along in the process," and a deal should be in place by month's end "if all things continue on the course they're on right now," according to Josh McCann of the Hilton Head ISLAND PACKET ...
Tags: Marketing and Sponsorship, PGA Tour, FedEx, Golf
Michigan, Notre Dame Unveil Special Uniforms
Univ. of Michigan AD Dave Brandon on Friday introduced the adidas "legacy" uniforms the school's football team will wear when it plays its first home night game on Sept. 10 against Notre Dame, according to Jim Knight of ANNARBOR.com. UM players "will sport a jersey with a maize block 'M,' a sm ...
Marketplace Roundup
Renaud Lavoie of RDS reported the NHL told Bruins LW Shawn Thornton "he can't wear his Red Sox cap anymore when he's doing TV interviews." Thornton during his press availability last Tuesday was wearing the cap ( TWITTER.com, 6/9 ). NESN.com’s Ryan Tepperman noted before the NHL Playoffs beg ...
LOCOG To Investigate Honda Campaign
LOCOG officials have said that they will “investigate whether Honda’s latest digital campaign, fronted by four Olympic hopefuls, has breached Olympic rules on advertising, a claim denied by the car maker,” according to Loulla-Mae Eleftheriou-Smith of MARKETINGMAGAZINE.co.uk. Honda ...
Tags: Honda, BMW Inc., Marketing and Sponsorship
Canucks' Sedin Twins Yet To Capitalize Off-Ice
Canucks C Henrik Sedin and his twin brother, LW Daniel, "have flown under the radar compared with many other NHL stars" because of their "disengaged personalities and by playing in a small media market," according to Gerald Narciso of the N.Y. TIMES. Each has won an NHL scoring title in the last two ...
Tags: Marketing and Sponsorship, Hockey, Vancouver Canucks, Boston Bruins
adidas Has Big Plans For Derrick Rose
After winning the NBA MVP award in just his third season, Bulls G Derrick Rose has “suddenly found himself one of the league’s most marketable stars,” according to Joel Brigham of HOOPSWORLD.com. Rose has become the "golden boy for adidas Global Basketball." He has “his ...
Tags: Adidas, Marketing and Sponsorship
Northwestern Mutual Signs Golfer Mark Wilson
Mark Wilson, a two-time winner this year on the PGA Tour, has struck a multiyear endorsement deal with Northwestern Mutual. Beginning with next week’s U.S. Open, Wilson will wear the marks of the insurance and financial company on his apparel. Terms of the agreement between Wilson and Northwes ...
Marketplace Roundup
In L.A., Meg James reports despite “sour economic news and declining ratings, the major broadcast networks garnered substantial rate increases for commercial time sold for their upcoming TV season.” ABC, CBS and NBC on Thursday said that they “had completed their advanced advertisi ...
Subway, Klondike Sponsor Grantland Launch
ESPN and Bill Simmons launched Grantland.com yesterday with Subway and Klondike as the site's two presenting sponsors, and Simmons expects to have “three more clients, including a luxury auto brand, signed by the end of the month,” according to Anthony Crupi of ADWEEK. Simmons, Grantlan ...
Tags: Marketing and Sponsorship, ESPN, Subway, Unilever
A-Rod Endorses Vita Coco, Invests In Competitor
Coconut water brand Vito Coco announced yesterday that it has signed Alex Rodriguez to an endorsement deal , but officials with rival Zico claim that the Yankees 3B "is an investor in their company," according to Darren Rovell of CNBC.com. Zico CEO Mark Rampolla said that he "was surprised when he ...
