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Dustin Johnson Serving Suspension After Positive Cocaine Test

Published in SportsBusiness Daily on 08 / 01 / 14

Golfer  Dustin Johnson  is "serving a six-month suspension from the PGA Tour after testing positive for cocaine," according to a source. Johnson on Thursday announced that he was taking a leave of absence. Under the Tour's policies, it is not required to announce any disciplinary actions f...

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07/12/12
Vandy Unveils New Nike Football Uniforms

Vanderbilt Univ. yesterday “took another step in rebranding its football program” in unveiling new Nike uniforms for the ‘12 season, according to Nick Cole of the Nashville TENNESSEAN. The first noticeable change “is the new white helmet, which was an instant favorite of fans ...

Tags: Marketing and Sponsorship

07/12/12
Digital Autograph Company Launching Today

Egraphs, a new Seattle-based outfit seeking to develop a niche in digital autographs, formally launches today with the company incubated in part by the Rays and team Owner Stu Sternberg. The Egraphs product involves a player, following a fan order online, signing his autograph and a personalized gre ...

Tags: Marketing and Sponsorship

07/12/12
Post-Games Deals Elusive For Most Olympians

Only a few of the 530 U.S. athletes competing at the London Olympics "will cash in on their success immediately after the Games,” as sports marketing experts claim that most sponsorship deals “are signed about a year in advance,” according to Michael Florek of USA TODAY. America's ...

Tags: Marketing and Sponsorship

07/12/12
Olympic Marketing Notes

IOC Marketing Commission Chair Gerhard Heiberg said that Chinese firms "are in talks to join the Olympic sponsor programme" as the IOC “seeks to extend its reach in Asia, but also keep a limit on the number of prime sponsors.” REUTERS’ Karolus Grohmann noted the IOC “relies h ...

Tags: Marketing and Sponsorship

07/11/12
Army: ROI Not High Enough From Stewart-Haas

The U.S. Army remains committed to sports sponsorships, but it has opted to sever ties with Stewart-Haas Racing after this season because it is not seeing enough of a return on its investment. U.S. Army Marketing Support Chief John Myers, whose organization does recruitment advertising for the Army, ...

Tags: Marketing and Sponsorship, NASCAR

07/11/12
Michael Vick To Debut New Clothing Line

Eagles QB Michael Vick today will announce a new sports apparel line "in a licensing partnership with celebrity clothing-line mogul Ruby Azrak and former ICM talent agent Brian Sher, and distributed by the Modell's sporting-goods retail chain,” according to Lee Hawkins of the WALL STREET JOU ...

Tags: Marketing and Sponsorship

07/11/12
Qatar Airways Approached By Two EPL Clubs

Qatar Airways has "been approached by two Premier League clubs" about potential sponsorships, according to Robert Lea of the LONDON TIMES. Qatar Airways CEO Akbar al-Baker "insisted that any such deal would be signed only if he could get stadium naming rights." That notion led to speculation th ...

Tags: Marketing and Sponsorship

07/11/12
U.S. Open Series Is Emirates Airline's No. 2 Deal

The Emirates Airline U.S. Open Series is the airline’s second biggest sponsorship measured by fees, even more than the its deal with EPL club Arsenal, Emirates Head of Sponsorship Roger Duthie told a group of reporters in N.Y. yesterday. The USTA, which organizes the Series that begins this we ...

Tags: Marketing and Sponsorship, USTA

07/11/12
Tom Brady Appears In Ad For Healthy Candy Co.

Patriots QB Tom Brady appears in a new ad for Boston-based healthy candy company Unreal Brands in which he participates in a "staring contest" with fans, according to Steve Silva of the BOSTON GLOBE. The ad, which was shot at a CVS pharmacy on June 7, shows customers being told they will "g ...

Tags: Marketing and Sponsorship

07/10/12
U.S. Army Ending NASCAR Sponsorship

The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing's No. 39 car driven by Ryan Newman in '13. The Army cited reallocation of its marketing budget as the reason it will not have a presence in NASCAR next season ( NASCAR ). The AP's Jenna Fryer notes the U.S. Army has been ...

Tags: Marketing and Sponsorship, NASCAR

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