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Eagles' Underdog Masks Go Viral, Sell Out On Amazon After Team's Playoff Upset Victory

Published in SportsBusiness Daily on 01 / 16 / 18

Eagles OL Lane Johnson and DE Chris Long following Saturday's NFC Divisional Playoff win over the Falcons "both walked off the field wearing dog masks as a nod to the team’s status as the first No.1 seed to be an underdog in its first postseason game," and many fans are "apparently picking up ...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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Marketplace Roundup

TECH CRUNCH's Drew Olanoff noted Oculus Rift, Samsung, Cavaliers F LeBron James and his platform "Uninterrupted" launched a VR experience "called 'Striving for Greatness'" during the Cavs-Warriors game on Christmas Day. The spot sees "everyone lip-syncing 'Welcome to the Terrordome' by Public E ...

Tags: Marketing and Sponsorship

Blatter Says FIFA Sponsors Won't Leave

Banned FIFA President Sepp Blatter believes that the organization's U.S. sponsors "are bluffing in their repeated calls for change at the organization," according to Joshua Robinson of the WALL STREET JOURNAL. The American companies have "stopped short of direct threats to pull out." But Blatter sai ...

Tags: Marketing and Sponsorship, FIFA

Stakes Are High For Phelps, Aqua Sphere

The stakes associated with next year's Rio Games "are high" for both Michael Phelps and sponsor Aqua Sphere, as they "pursue a piece" of the estimated $1B in annual sales of competitive and fitness swimwear worldwide, according to Liana Baker of REUTERS. Phelps is prepping for the Olympics "wit ...

Tags: Marketing and Sponsorship

Colgate Makes Super Bowl Debut

Colgate will make its debut as a Super Bowl advertiser in February with a "Save Water" spot aimed to "remind consumers to turn off the tap when brushing their teeth," according to Nathalie Tadena of the WALL STREET JOURNAL. A 60-second version "was originally developed for the brand’s Latin Am ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Charlotte, Erik Spanberg reported the Panthers "rank sixth in the 32-team NFL for souvenir sales." The Panthers during the league's current FY, which began in April, trail the Patriots, Cowboys, Seahawks, Packers and Steelers, in order. During the same period in '14, the Panthers "ranked 19th." A ...

Tags: Marketing and Sponsorship

Could Beckham's Marketing Value Take A Hit?

The NFL yesterday suspended Giants WR Odell Beckham Jr. one game for his antics in Sunday's contest against the Panthers, and he "could see his business opportunities dwindle if on-filed outbursts become a habit," according to a source cited by Thomas Barrabi of FOXBUSINESS.com. Beckham drew "t ...

Tags: Marketing and Sponsorship, New York Giants

Endorsement Deals Rolling In For Porzingis

Lucrative endorsement deals "are beginning to roll in" for Knicks F Kristaps Porzingis, but Shifman Mattresses "was the first company to identify his potential, signing him to a one-year deal as its first brand ambassador soon after" he was drafted fourth overall in June, according to Scott Caccio ...

Tags: Marketing and Sponsorship, New York Knicks

Reebok-CCM To Cease Helmet Safety Claims

Canada’s Competition Bureau for the second time in just over a year has "taken a manufacturer of hockey helmets to task over advertising that suggested their equipment could protect users from concussions," according to Susan Krashinsky of the GLOBE & MAIL. Reebok-CCM Hockey has "agreed to ...

Tags: Marketing and Sponsorship, Reebok, CCM

Patriots Relationship With Brady Partner Examined

The Patriots, “in an unusual departure" from NFL practice, have "created a revenue stream for a private business” owned by QB Tom Brady and a partner who “faced federal sanctions after falsely presenting himself as a medical doctor and deceptively promoting nutritional supplements, ...

Tags: Marketing and Sponsorship, NFL, New England Patriots

NHL Ready For Winter Classic Merch Demand

The NHL has "taken over a significant portion" of The Pro Shop at Gillette Stadium in advance of Friday's Canadiens-Bruins Bridgestone Winter Classic, and available merchandise includes 11,000 knit hats, 10,000 souvenir pucks, 107 styles of clothing and "other game-related products," according ...

Tags: Marketing and Sponsorship, NHL

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