Featured Story

NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

Read More

Tags: Marketing and Sponsorship, NBC, NASCAR

More Stories

Lindsey Vonn Making Way Into Fashion

Skier Lindsey Vonn is "poised to make a sports-to-fashion crossover, which few female athletes -- with the exception of tennis stars Maria Sharapova and Serena Williams -- have been able to accomplish," according to Kirsten Fleming of the N.Y. POST. The summer of '13 has been "a whirlwind for Vonn." ...

Tags: Marketing and Sponsorship

Pro-Marijuana Group Buys Ad Outside IMS

The Marijuana Policy Project, the nation's "largest pro-marijuana legalization advocacy group," has bought space outside Indianapolis Motor Speedway this weekend to air a "video that pushes the theme that marijuana is less harmful than alcohol," according to Bruce Horovitz of USA TODAY. IMS is ...

Tags: Marketing and Sponsorship

Reebok Cap Measures Impacts To Athletes' Heads

Reebok on Thursday announced the launch of the "Reebok Checklight skullcap, billed as a first-of-its-kind sports activity indicator designed to measure impacts to athletes’ heads," according to Donna Goodison of the BOSTON HERALD. The Checklight is "designed for athletes of all ages and skill- ...

Tags: Marketing and Sponsorship, Reebok

Hope Solo's Marketability Continues To Rise

U.S. women's national soccer team G Hope Solo was profiled on Thursday's edition of "Nightline," and ABC's Amy Robach noted Solo is "one of the single most recognizable and talented soccer players on the planet." She has "big-time endorsements from Gatorade to Nike" and participated on ABC's "D ...

Tags: Marketing and Sponsorship

NFL Giants, Quest Ink Deal For Practice Facility

The NFL Giants and Quest Diagnostics have "reached a sponsorship agreement" for the team's practice center near MetLife Stadium, according to Eben Novy-Williams of BLOOMBERG NEWS. Quest is replacing Timex as sponsor for the facility . Giants Senior VP & CMO Mike Stevens yesterday said that the ...

Tags: Marketing and Sponsorship, NFL, New York Giants, Timex

Boeing Signs As Sponsor Of Seahawks

Boeing is the newest corporate partner of the Seahawks. The longtime member of the Seattle corporate community gets branding on the Seahawks’ press conference backdrop under the deal, along with permanent signage for all events at CenturyLink Field. Seahawks President Peter McLoughlin said, &l ...

Tags: Marketing and Sponsorship, Boeing Co., Seattle Seahawks

Several Colleges Unveil New Uniforms

Miami (Ohio) Univ. yesterday was one of 12 schools nationwide to roll out the adidas TECHFIT uniform with ShockWeb technology, and is the only school in adidas apparel to have the school name on the shoulders of the jersey. Uniform maker Hydrographics Inc. has created an exclusive Miami numbering an ...

Tags: Marketing and Sponsorship

Kwik Trip Stores Drop Braun As Spokesperson

Suspended Brewers LF Ryan Braun yesterday was "pulled" as an endorser for convenience store chain Kwik Trip, a privately owned brand with more than 400 stores in Wisconsin, Minnesota and Iowa, according to Darren Rovell of ESPN.com. The company "has stopped all television commercials" and will no lo ...

Tags: Marketing and Sponsorship, MLB

Timex Out As Sponsor Of Giants' Training Facility

Timex is out as sponsor of the NFL Giants’ training facility after a four-year run. The deal was announced in ‘09 as a four-year deal, which included branding on the Giants’ practice jersey and practice bubble. Industry sources have been buzzing about Timex wanting out of that deal ...

Tags: Marketing and Sponsorship, Timex, New York Giants

MainGate To Sell Super Bowl XLVIII Merch

Indianapolis-based MainGate has won the contract "to sell merchandise at 40 NFL-sanctioned hotels during the 10-day festivities leading up to and including" Super Bowl XLVIII next February, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. MainGate also will sell merchandise duri ...

Tags: Marketing and Sponsorship, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug