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Seahawks' Russell Wilson Clarifies Comments On Recovery Water After Seeing Backlash

Published in SportsBusiness Daily on 08 / 28 / 15

Seahawks QB Russell Wilson on Thursday said his comments to Rolling Stone about how Reliant Recovery Water helped him recoup from a concussion  during the NFC Championship game were "perceived wrong," according to Bob Condotta of the SEATTLE TIMES. Wilson said, "I did not have a concussio...

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Oilers, Rogers Agree On 13-Year Deal

Rogers Communications is planning a C$700M "coverage boost in Alberta while inking a 13-year exclusive partnership" with the Oilers, according to Matt Dykstra of the EDMONTON SUN. Rogers will "receive official sponsorship and marketing rights" for the Oilers, WHL Edmonton Oil Kings and Rexall Place. ...

Tags: Marketing and Sponsorship, Edmonton Oilers, NHL

Reebok's Fitness Focus Paying Off

Reebok is "turning to sponsorship deals with prominent fitness groups to try to revive a venerable name that has faded" since adidas acquired the brand in '06, according to Victoria Bryan of REUTERS. Reebok is "winning converts among hardcore sports enthusiasts and aims to build on this support to m ...

Tags: Marketing and Sponsorship, Adidas, Reebok

Is Louisville Slugger Still The Bat Of Choice?

Hillerich & Bradsby, maker of Louisville Slugger, "has been losing major leaguers to other bat companies for several years and no longer is the undisputed king of swing," according to Ray Giler of USA TODAY. The Marucci Bat Company "has emerged as Slugger's biggest rival in an increasingly crowd ...

Tags: Marketing and Sponsorship, MLB

Bridgestone, Nicklaus Partner For New Golf Balls

Golf HOFer Jack Nicklaus and Bridgestone have partnered to "produce three types of golf balls," according to Golf Channel's Todd Lewis. The Nicklaus Black, Nicklaus Blue and the Nicklaus White are made to "accommodate three skill levels of a player using the traditional tees to which they typically ...

Tags: Marketing and Sponsorship, Golf

Fox' NFL Shoulder Programming Sponsorship

Continuing THE DAILY 's look at sponsored segments during NFL broadcasts this season, Fox is the only net to have pregame, postgame and halftime sponsors -- Ford, Visa and Lowe's -- that do not support segments on other nets. All three are returning in familiar sponsorship roles from last seas ...

Tags: Marketing and Sponsorship, NFL, Fox

ING Drops Sponsorship Of Hartford Marathon

Hartford Marathon officials yesterday said that ING is dropping its title sponsorship "after this year's race" on Oct. 12, ending a six-year association with the event, according to Kirsten Banta of HARTFORD BUSINESS JOURNAL. Race Dir Beth Shluger said that the Hartford Marathon Foundation is "alrea ...

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D-Wade's Endorsement Portfolio Booming

Heat G Dwyane Wade last week spent eight hours inside a hotel meeting room for his "Brand Wade Summit," a "glorified strategy session" in which he was "surrounded by about 35 people representing most of the companies that he's currently aligned with," according to Tim Reynolds of the AP. The summit ...

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Branded Air: CBS Sees Continuity

The second part of THE DAILY's weeklong look at sponsored segments during NFL pregame, postgame, halftime and preview shows turns to CBS' “The NFL Today.” Southwest Airlines is in the 15th year of sponsoring the show. Meanwhile, the league’s official wireless partner, Verizon, sp ...

Tags: Marketing and Sponsorship, NFL, CBS

Marketplace Roundup

Mittens will be available at some retailers including Target and Kohl's USA TODAY reported blue mittens "printed with 'Go USA' are being sold to support Olympic and Paralymp ...

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NBC Sets Winter Olympics Ad Sales Record

NBC Sports Group Exec VP/Sales & Marketing Seth Winter said that NBCUniversal has sold $800M "in advertising for the 2014 Winter Olympics" in Sochi, according to Michael McCarthy of AD AGE. The "windfall for the Sochi games tops the previous Winter Olympics mark" of roughly $750M in ad sales fo ...

Tags: Marketing and Sponsorship, NBC

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