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Coca-Cola Re-Signs With SMI Through '20, Extends Title Deal Of Memorial Day Race

Published in SportsBusiness Daily on 05 / 26 / 15

After roughly a year's worth of negotiations, SMI and Coca-Cola on Sunday jointly announced the beverage giant has extended its deal with the track promoter through ’20. The deal, which now will extend into its 35th year, gives Coca-Cola pouring rights as the official soft drink, sparkling bev...

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Tags: Marketing and Sponsorship, Coca-Cola, Speedway Motorsports Inc.

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Marketplace Roundup

In New Jersey, John Brennan notes the New York/New Jersey Super Bowl Host Committee has "sent a letter to all 566 municipalities in New Jersey encouraging them to participate in a statewide celebration" of Super Bowl XLVIII on Feb. 2. But the letter "also warns the towns very specifically to make su ...

Tags: Marketing and Sponsorship

Fox Airing FS1 Promo During MLB ASG

Fox plans to air a 90-second ad touting Fox Sports 1 during the MLB All-Star Game next month, the "most extensive promotion yet for the new sports network" that is scheduled to launch on Aug. 17, according to Jeff Gluck of USA TODAY. Fox is "using more athletes, locations, days on set and money to f ...

Tags: Marketing and Sponsorship, Fox

Budweiser, NHLPA Ink Deal

Budweiser yesterday announced a multiyear marketing deal with the NHLPA for the Canadian market, two years after the A-B InBev's Labatt brand " lost the biggest sports sponsorship in Canada " in the NHL, according to Susan Krashinsky of the GLOBE & MAIL. The deal was "already in play this past w ...

Tags: Marketing and Sponsorship, NHL, Anheuser Busch

NHL Debuts New TV Spot

The NHL yesterday “introduced a television commercial" to celebrate the start of the Stanley Cup Final and "perhaps polish its image at the end of a truncated season,” according to Jane Levere of the N.Y. TIMES. The spot “looks past the lockouts to celebrate, instead, the compe ...

Tags: Marketing and Sponsorship, NHL

Strong Merch Sales At U.S. Open

USGA Senior Dir of Licensing & Merchandising Mary Lopuszynski said this year's U.S. Open at Merion Golf Club "has been the most challenging" in terms of setting up the organization's sales tent, according to E. Michael Johnson of GOLF DIGEST STIX. Lopuszynski said, "Normally we would have a 36,0 ...

Tags: Marketing and Sponsorship, USGA

UFC's Rousey In Ads For Insureon

Online insurance company Insureon on Tuesday announced a new marketing campaign featuring UFC fighter Ronda Rousey, including a series of videos and an interactive website. Rousey as the "Insureon Protector" uses the arm bar, her signature move, to defeat people attacking small-business owners, ...

Tags: Marketing and Sponsorship, UFC

Marketplace Roundup

The NFLPA yesterday announced the creation of “One Team Pride” shirts, an “LGBT-themed tee whose sales will benefit Athlete Ally, the group founded by former Maryland wrestler Hudson Taylor.” The union said that the shirts “can be customized with the player names and je ...

Tags: Marketing and Sponsorship

New USGA Ads Aim To Improve Pace Of Play

The USGA in an attempt to "shake golf out of its slow-playing doldrums" today unveiled a new campaign centered around a line from the movie "Caddyshack," according to Bill Pennington of the N.Y. TIMES. The USGA initiative includes "five comedic 30-second videos" starring Tiger Woods, Arnol ...

Tags: Golf, Marketing and Sponsorship

Bruins, Blackhawks See Big Merch Sales

The Bruins-Blackhawks Stanley Cup Final opens tonight, and the matchup of two Original Six teams has the NHL, its licensees and retailers optimistic even after the lockout-shortened season. “With a long series, I could easily see this being one of our top five (championship) hot markets," said ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, Boston Bruins

Patriots Quick To Capitalize On Tebow Signing

The Patriots “wasted no time capitalizing on one of the NFL’s most marketable players,” as they offered fans “a chance to preorder" a jersey of QB Tim Tebow just moments after he officially signed with the team yesterday, according to Callum Borchers of the BOSTON GLOBE. The ...

Tags: Marketing and Sponsorship, New England Patriots

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