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U.S. World Cup Hero Carli Lloyd Finding Herself In Greater Demand Following Hat Trick

Published in SportsBusiness Daily on 07 / 06 / 15

U.S. women's national team MF Carli Lloyd, after scoring two of her three goals in  yesterday’s FIFA Women’s World Cup final within the first five minutes of the match, had so many people “going to her official website that it crashed,” according to Darren Rovell of ESP...

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Tags: Marketing and Sponsorship, FIFA World Cup

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