EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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Marketplace Roundup
The Bucks on Friday said that they have "reached agreement on a multi-year sponsorship with YES Vodka." The deal includes sponsorship "on the Bucks radio network, in-arena signage and social media elements." Financial details were not disclosed. The vodka brand became available at Bradley Cente ...
LeBron James' Brand On The Rise
Heat F LeBron James’ brand “may finally be on its way back” following his highly publicized signing with the team last summer, according to Rich Thomaselli of AD AGE. James has “quietly worked to repair his image, to the point where his No. 6 ended up as the league's bes ...
Mets, Duane Reade Pair Up For Sponsorship
The Mets have signed a sponsorship deal with N.Y.-based pharmacy chain Duane Reade for the rest of the '11 season. Financial terms were not disclosed, but the partnership will carry two key elements. The first is an "Honorary Captain" program based around the club's July 1-3 Subway Series games agai ...
Marketplace Roundup
MARKETING DAILY's Karl Greenberg reported Honda "has a big marketing push on deck" for the Indianapolis 500 this year. The company is sponsoring the pre-race show on ESPN and ESPN.com, and it also "has a whole fleet of print, TV, and interactive ads during the coverage." Honda is "running banne ...
Maya Moore Signs Deal With Jordan Brand
Nike's Jordan Brand yesterday announced that it signed Maya Moore as its first female basketball endorser. The Minnesota Lynx selected the former UConn G as the No. 1 overall pick in last month's WNBA Draft ( Jordan Brand ). Moore said, "I had the opportunity to be part of team Jordan ...
Tags: Nike, Marketing and Sponsorship
Durant's Backpack Part Of Nike Line
Thunder F Kevin Durant has been wearing a backpack during postgame news conferences throughout the postseason, and the bag "will eventually hit shelves as part of [his] KD III line" from Nike, according to a front-page piece by Jenni Carlson of the DAILY OKLAHOMAN. It is unknown when the backpack&nb ...
Tags: Marketing and Sponsorship, Nike
Bruins Remove Signs Poking Fun At Lightning
The Bruins yesterday removed marketing signs hanging outside TD Garden and in the arena's restrooms after they struck some Lightning fans as "less than sportsmanlike," according to Damian Cristodero of the ST. PETERSBURG TIMES. The signs include slogans such as, "Lightning fans, which Tampa player ...
Tags: Boston Bruins, Tampa Bay Lightning, Marketing and Sponsorship
Company Making Nick Gilbert T-Shirts
Cleveland-based Fresh Brewed Tees began selling "What's Not to Like" T-shirts just "hours after the new Cleveland catch phrase was born" when Nick Gilbert said it at the NBA Draft Lottery, according to a front-page piece by Katie Byard of the AKRON BEACON JOURNAL. Gilbert, the 14-year-old son o ...
Marketplace Roundup
GOLF WORLD's Ron Sirak cited sources as saying that endorsement offers Tiger Woods “is getting now are either not for as much money as he is used to getting or not from the A-list type of corporations with which he has always been affiliated." Since his car accident in November &rsqu ...
Budweiser To Serve As Title Sponsor Of FA Cup
England's Football Association next month will announce Budweiser as the "new title sponsor for the FA Cup, replacing E.ON," according to John Reynolds of MARKETING MAGAZINE. The deal is "thought to be worth around" US$13M a year. E.ON "resigned its four-year title sponsorship in 2009," and "su ...
Tags: Soccer, Marketing and Sponsorship
