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A Lighter Buzz....

Published in SportsBusiness Daily on 07 / 29 / 14

Josh Murray , a former minor league baseball player and the brother of Chiefs rookie QB Aaron Murray , last night was selected as the winner of ABC’s “The Bachelorette” ( Mult., 7/28 ).

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07/10/12
Tom Brady Appears In New Dodge Commercial

Chrysler has "injected humor and hip-hop into its first commercial for the all-new Dodge Dart compact car, which is scheduled to debut" tonight during MLB's All-Star Game on Fox, according to Brent Snavely of the DETROIT FREE PRESS. The 90-second commercial "provides a tongue-in-cheek inside look in ...

Tags: Marketing and Sponsorship, Chrysler Corp.

07/10/12
Management Companies Set Sights On Murray

Tennis player Andy Murray is “going to become the battleground for an increasingly powerful struggle between the big sports management companies eager for his blessing,” according to Neil Harman of the LONDON TIMES. Murray’s contract with XIX Entertainment expires at the end of the ...

Tags: Marketing and Sponsorship, Tennis, Adidas

07/10/12
NFLPA Launching New Online Shop

The NFLPA early tomorrow morning plans to launch a website called NFLPA Shop where fans can buy NFL player merchandise and autographed items. 49ers TE Vernon Davis, Jaguars RB Maurice Jones-Drew and Ravens WR Torrey Smith are among the players expected to promote the website, Shop.NFLPA.com, via the ...

Tags: Marketing and Sponsorship, NFL

07/10/12
Marketplace Roundup

Heat G Mario Chalmers appeared on Fox Business’ “Varney & Company” to promote his new signature Spalding shoe called “The Thread” due out in October. Chalmers said Spalding is “still working” on his logo, but noted it will be Spalding’s first-ever ...

Tags: Marketing and Sponsorship

07/09/12
Murray's Marketing Portfolio Could Get Boost

Andy Murray becoming the first Brit in 74 years to appear in Wimbledon final lifts him "into a different league” for sponsors, and while he lost to Roger Federer yesterday, it “will not deter companies swamping him with sponsorship deals,” according to James Melik of BBC ...

Tags: Marketing and Sponsorship, Tennis

07/09/12
Gillette Rolls Out New Olympic-Themed Federer Ad

Gillette has begun airing a new ad featuring tennis player Roger Federer that highlights parent company P&G's USOC sponsorship in anticipation of the upcoming London Games. The 30-second spot begins with Federer, who yesterday won his record-tying seventh Wimbledon championship,  ...

Tags: Marketing and Sponsorship, Gillette

07/09/12
ESPN Sells Ad Time To NCC For Political Spots

ESPN has signed a deal with NCC Media LLC that will allow it to “sell a bigger portion of its ad time to political campaigns,” according to Suzanne Vranica of the WALL STREET JOURNAL. The partnership with the ad-sales venture, which is “owned by several big cable operators,” ...

Tags: Marketing and Sponsorship, ESPN

07/09/12
IOC Questioned Renewing McDonald's, Coca-Cola Deals

IOC President Jacques Rogge said that top Olympics officials "questioned whether it was appropriate" to allow IOC TOP sponsor McDonald’s to "continue sponsoring the games amid mounting concern about the global obesity crisis,” according to Roger Blitz of the FINANCIAL TIMES. Rogge said t ...

Tags: McDonalds, Coca-Cola, Marketing and Sponsorship

07/09/12
Coca-Cola Alters Olympic Campaign In China

IOC TOP sponsor Coca-Cola has “tweaked” its Olympic campaign and “created one of the few localized versions” in China, according to Anita Chang Beattie of AD AGE. The "Beat of China" campaign taps into the “national pride abundant among young Chinese, urging fans to ...

Tags: Marketing and Sponsorship, Coca-Cola

07/09/12
Danica Left Out Of Go Daddy's Oly Campaign?

NASCAR driver Danica Patrick "will not appear in a series of ads for GoDaddy.com's 'Inside/Out' campaign, which will air the next few weeks during the London Olympics," according to Lacey McLaughlin of the Daytona Beach NEWS-JOURNAL. Go Daddy VP/PR Elizabeth Driscoll said that the new campaign "does ...

Tags: Marketing and Sponsorship, NASCAR

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