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Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

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Tags: Marketing and Sponsorship, Golf

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Symmonds Missing Worlds Over Nike Dispute

USA Track & Field has kept Nick Symmonds off its roster for the upcoming IAAF World Championships because he would not promise to wear only Nike-branded Team USA gear during the trip, according to a letter USATF sent him yesterday. Symmonds originally threatened to sue over his omission, but has ...

Tags: Marketing and Sponsorship, USA Track and Field, Nike

Ledecky Could Forgo Deals Ahead Of Rio

Should U.S. swimmer Katie Ledecky want to swim collegiately for Stanford, which "has been her stated intention, it will cost her a lot of money," as she "almost certainly would be worth" upwards of $3M in endorsements leading up to the '16 Rio Games, according to Philip Hersh of the CHICAGO TRIBUNE. ...

Tags: Marketing and Sponsorship

Microsoft Adds Race As Dale Jr.'s Primary Sponsor

Liking what it is seeing with its NASCAR sponsorships thus far, Microsoft this afternoon will announce that it is adding a third paint scheme to its pact with Hendrick Motorsports: this weekend’s Pure Michigan 400 at Michigan Int'l Raceway. Microsoft GM of Windows Product Marketing Jeremy Kors ...

Tags: Marketing and Sponsorship, Microsoft, NASCAR

Adidas Supports Miami's Decision On Jerseys

Miami AD Blake James said that the lawsuit filed by Ed O'Bannon "was behind" the school's decision to limit jersey sales to two numbers and added that adidas "supported the move, even if it results in lower sales because fans may not be interested in the numbers that are available for ...

Tags: Marketing and Sponsorship

WeatherTech To Be IMSA Title Sponsor

IMSA on Saturday announced that Illinois-based automotive floor mat manufacturer WeatherTech has signed a multiyear deal to entitle its premier sportscar series, which as of Nov. 1 will be called the IMSA WeatherTech SportsCar Championship. WeatherTech replaces Tudor, which had signed a five-y ...

Tags: Motorsports, Marketing and Sponsorship

Marketplace Roundup

In Chicago, Dan Cahill noted a rape investigation involving Blackhawks RW Patrick Kane "could make for a tough decision for EA Sports," which in June announced that Kane and Blackhawks C Jonathan Toews were on its "NHL16″ cover. The situation "has people wondering if EA can or will pull t ...

Tags: Marketing and Sponsorship

UA Files Trademarks On Spieth Logo

Under Armour "has filed for three trademarks for what appears to be" golfer Jordan Spieth's logo, according to Darren Rovell of ESPN.com. The logo "features two J's with an S that is contained in the white space in between." The filings say that th ...

Tags: Marketing and Sponsorship, Under Armour, Golf

Yuengling Evaluating NASCAR Team Deal Extension

Yuengling has sponsored Richard Childress Racing's No. 3 Chevy in the NASCAR Xfinity Series since '14, but company President Dick Yuengling on Thursday said that the brewer's deal "is being evaluated" heading into the '16 season, according to Chuck Curley of the Pottsville REPUBLICAN & ...

Tags: Marketing and Sponsorship, NASCAR

Romo Gets Creative With NFL Sunday Ticket Spot

The character that Cowboys QB Tony Romo plays in the latest ad campaign for the NFL Sunday Ticket package turned out "even creepier than the folks at DirecTV wanted," according to Jon Machota of the DALLAS MORNING NEWS. Romo plays "Arts-and-Craftsy Tony Romo" in the ad, and he said in an "Ar ...

Tags: Marketing and Sponsorship, DirecTV

Brooks To Keep Sponsoring Symmonds

Brooks Running said it will remain a sponsor of U.S. runner Nick Symmonds even if he does not participate in the IAAF World Championships due to a dispute with USA Track & Field. Symmonds is refusing to sign a contract promising to wear only Nike-branded Team USA gear during his entire trip to ...

Tags: Marketing and Sponsorship

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