Featured Story

CBS Could See Strong Audience For Arkansas-Kentucky Hoops

Published in SportsBusiness Daily on 02 / 27 / 15

The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...

Read More

More Stories

03/07/13
March Madness Ad Sales Generated $1B In '12

AD WEEK's Anthony Crupi cited Kantar Media data as showing that the '12 NCAA men's basketball tournament last year “scared up more ad dollars for CBS and Turner Sports than the respective playoffs and championship series” for the NFL, NBA, MLB and NHL. CBS, TNT, TBS and truTV from March ...

Tags: Marketing and Sponsorship

03/07/13
Marketplace Roundup

SPORTING NEWS' Bob Pockrass reported Dale Earnhardt Jr. "will carry the Amp sponsorship" at this Sunday's Sprint Cup Series Kobalt Tools 400, but "instead of the familiar green and white paint scheme, his No. 88 Hendrick Motorsports car will be orange and black." The new paint scheme will "feature A ...

Tags: Marketing and Sponsorship

03/06/13
Gossage Still Defending NRA Sponsorship

Texas Motor Speedway President Eddie Gossage said that he has “declined to appear on many national television shows” that are positioning the NRA’s sponsorship of the upcoming NASCAR Sprint Cup Series race at TMS “as though it is a political statement,” according t ...

Tags: Marketing and Sponsorship, NASCAR

03/06/13
Smucker's Signs Sponsorship With USOC

The J.M. Smucker Company has signed a sponsorship with the USOC, giving it rights to use the five-ring logo to promote its Smucker’s, Folgers, Jif and Smucker’s Uncrustables Sandwiches. The deal runs through '16 and makes the company a sponsor-level partner, a category that typically cos ...

Tags: Marketing and Sponsorship, USOC

03/06/13
Toews Leads NHL Jersey Sales For February

Blackhawks C Jonathan Toews moved to the top of the list of best-selling NHL player jerseys for the month of February, as the club was in the midst of its record-breaking point streak, according to data from Shop.NHL.com. Toews claims the top spot from Flyers RW Claude Giroux, who was No. 1 during t ...

Tags: Marketing and Sponsorship, NHL

03/06/13
Protective Hockey Socks Selling Fast

Sales and use of "so-called cut-resistant hockey socks made of Kevlar and other protective materials have increased at all levels of the sport since" Penguins LW Matt Cooke's skate almost completely severed Senators D Erik Karlsson's left Achilles tendon Feb. 13, according to Bob Cohn of the PITTSBU ...

Tags: Marketing and Sponsorship, NHL

03/06/13
Zubaz Enjoys Return To Limelight

Zubaz, the loose-fitting, zebra-print pants popular in the 90s, are “enjoying something of a rebirth" following the release of  adidas' postseason college basketball jerseys for several teams, according to Scott Cacciola of the N.Y. TIMES. There is no official relationship betw ...

Tags: Marketing and Sponsorship

03/06/13
Marketplace Roundup

In L.A., Louis Brewster reported NASCAR driver Jimmie Johnson on Monday “was part of a five-man crew that spent the morning surfing in Huntington Beach, racing at Fontana and skiing in Mammoth” for a cross-promotion “two years in the making.” The day included surfers Dave Kal ...

Tags: Marketing and Sponsorship

03/05/13
TMS President Defends NRA Sponsorship

The NRA yesterday formally agreed to a title sponsorship deal with Texas Motor Speedway to make the April 13 NASCAR Sprint Cup Series race the NRA 500, and both parties "cast their plans as a marketing deal, wholly unrelated to the acrimonious gun debate," according to Sabin & Jeffers of the D ...

Tags: Marketing and Sponsorship, NASCAR

03/05/13
Oregon State Unveils New Uniforms, Logo

Nike yesterday unveiled new Oregon State uniforms and logos that “stayed true to OSU’s tradition, while adding to the look of the uniforms,” according to Cliff Kirkpatrick of the Corvallis GAZETTE-TIMES. The biggest change is a “more sleek, fierce appearance” to the Bea ...

Tags: Marketing and Sponsorship, Nike

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug