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Published in SportsBusiness Daily on 10 / 19 / 14

How many future Yao Mings coming? Reading about the deal the NBA just struck w/the Chinese govt to teach basketball in schools there. Huge. — Rachel Nichols (@Rachel__Nichols) October 19, 2014 Joey Harrington sounds like a young Jon Gruden in the booth. He LOVES everything a QB do...

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10/09/12
Marketplace Roundup

In Milwaukee, Don Walker reported MillerCoors, the Bucks and the BMO Harris Bradley Center yesterday “announced a 10-year sponsorship renewal that keeps the brewer as the team's exclusive beer sponsor.” MillerCoors and the old Miller Brewing Co. have “had a relationship with the Bu ...

Tags: Marketing and Sponsorship

10/08/12
CAA Sports Lands JPMorgan Chase

CAA Sports’ Corporate Consulting division “has won one of sports’ most competitive and closely watched marketing agency reviews of the year, landing the sports/entertainment agency business of JPMorgan Chase,” according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. C ...

Tags: Marketing and Sponsorship, JPMorgan Chase, Creative Artists Agency

10/08/12
Newcastle United To Ink New Shirt Deal

London-based short-term loans company Wonga is “set to become the new shirt sponsor” for EPL club Newcastle United after the club “decided to drop Virgin Money at the end of the season,” according to Keith Weir of REUTERS. Wonga “already sponsors Scottish Premier League ...

Tags: Marketing and Sponsorship, English Premier League

10/08/12
T-Shirt Marketed To Angry Braves Fans

Following the controversial infield-fly rule call in Friday's Cardinals-Braves NL Wild Card Game, Wisconsin-based retailer Oppermacher.com "has quickly come up with a 'Worst Call Ever 10.05.12' T-shirt for Braves fans who want to further express their indignation," according to Christopher Seward o ...

Tags: Marketing and Sponsorship, Atlanta Braves

10/05/12
Bass Pro To Sponsor Stewart's Car In '13

Bass Pro Shops has formally signed on to become a co-primary sponsor of Tony Stewart’s No. 14 Sprint Cup car next year. The company, which Thursday announced the deal to employees in Springfield, Mo., will be on the hood of Stewart’s car for 18 races, including the Daytona 500. Financial ...

Tags: Marketing and Sponsorship, Bass Pro Shops

10/05/12
AARP To Stay On No. 24 Car Through '14

The AARP Foundation has signed a one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon’s No. 24 Sprint Cup car through '14. Financial terms of the extension were not available. The foundation’s previous deal covered '11-13. The AARP ...

Tags: Marketing and Sponsorship

10/05/12
Advertisers Announce Super Bowl Ad Plans

Mercedes-Benz confirmed that it "will return" to the list of Super Bowl advertisers this year after it “dropped the event from its marketing plans" last season, according to Brian Steinberg of AD AGE. Super Bowl XLVII is set to be broadcast by CBS on Feb. 3 from the Mercedes-Benz Superdome, an ...

Tags: Marketing and Sponsorship, Kraft Foods, Mercedes Benz, Best Buy, Coca-Cola

10/05/12
Nonprofit Takes Over Sponsorship Of Dallas Bowl

The newly formed nonprofit Heart of Dallas announced Thursday that it is "replacing TicketCity as the title sponsor of the Jan. 1 college football bowl game at the Cotton Bowl Stadium," according to Matt Joyce of the DALLAS BUSINESS JOURNAL. The bowl will "continue the Jan. 1 game’s conferenc ...

Tags: Marketing and Sponsorship

10/05/12
Marketplace Roundup

Pandora Jewelry announced an endorsement deal with Gold Medal-winning U.S. gymnast Aly Raisman to be featured in the brand’s ‘13 print campaign and make select appearances at several stores during and following the Kellogg's Tour of Gymnastics Champions. Raisman's first public appearance ...

Tags: Marketing and Sponsorship

10/04/12
Will Miguel Cabrera's Marketing Appeal Increase?

Tigers 3B Miguel Cabrera yesterday became the first player to win MLB’s Triple Crown since ’67, but whether that means “his face shows up on cereal boxes and in TV commercials amid a windfall of lucrative endorsement deals remains to be seen,” according to Bill Shea of CRAIN& ...

Tags: Marketing and Sponsorship, Detroit Tigers

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