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ESPN Becomes First Network To Negotiate Deals That Include Out-Of-Home TV Audience

Published in SportsBusiness Daily on 09 / 30 / 16

In becoming the first network to "successfully negotiate deals that include an out-of-home TV audience, ESPN's ad sales team this summer accomplished a feat that no group in the history of the medium had ever managed to pull off," according to Anthony Crupi of AD AGE. ESPN took out-of-home...

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Tags: ESPN, Marketing and Sponsorship

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"Chevy Guy" Trends After WS MVP Presentation

Giants P Madison Bumgarner was named MVP of the World Series for his historic performance and received a '15 Chevy Colorado for winning the honor, but Chevrolet Zone Manager for K.C. Rikk Wilde came away from the award presentation as the unofficial star. Wilde seemed to forget his prepar ...

Tags: Marketing and Sponsorship, Chevrolet, MLB

Florida Hospital Signs Deal With DIS

Daytona Int'l Speedway is announcing today that it has sold Florida Hospital its second "Founding Partner" sponsorship as part of track's $400M renovation, scheduled for completion next year. Florida Hospital gets designation as the official healthcare provider of DIS beginning next year. Also ...

Tags: Daytona International Speedway, Marketing and Sponsorship

Callaway, Mickelson Sign Multiyear Extension

Callaway Golf yesterday announced that "its star endorser, Phil Mickelson, has signed a multi-year extension with the company to endorse and play its products, including its clubs and ball," according to E. Michael Johnson of GOLFDIGEST.com. The move "ends any speculation that the two might part way ...

Tags: Marketing and Sponsorship

Gundy Tried To Trademark "I'm A Man" Phrase

Oklahoma State football coach Mike Gundy said he tried to trademark his infamous "I'm a man! I'm 40!" phrase, but noted "somebody else had got it before I thought about it." Gundy memorably uttered the phrase during a rant following a win in '07 against Texas Tech in response to a column by The ...

Tags: Marketing and Sponsorship

Fanatics Prep Standalone N.Y. Office

Online licensed sports retailer Fanatics is opening its first standalone office in N.Y. next month. The new 3,200-square-foot offices at 41st St. and Madison Ave. will house communications and business development. That includes Exec VP/Business Affairs Gary Gertzog, who previously was NFL Senior VP ...

Tags: Marketing and Sponsorship

NBA Marketing Notes

The Suns last night at their home opener debuted a wrap that transformed the center court scoreboard at US Airways Center into a Verizon branded tablet. The branded scoreboard is part of the team’s renewal deal with Verizon. The telecom provider also has team deals with the Lakers and Jazz, bu ...

Tags: Marketing and Sponsorship, NBA

Tom Brady Stars In Ad For Daily Fantasy Site

TopLine Game Labs yesterday announced that Patriots QB Tom Brady "soon will star" in a commercial for its DailyMVP fantasy sports website, according to Callum Borchers of the BOSTON GLOBE. The deal "is noteworthy because just two weeks ago the Patriots announced a sponsorship agreement with DraftKi ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

Ketchup Spill Leads Clorox To Sign Packers' Cobb

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Tags: Green Bay Packers, Marketing and Sponsorship

Goody's Extends Earnhardt Jr. Partnership

Goody's yesterday announced an expanded partnership with NASCAR driver Dale Earnhardt Jr., who for the first time in '15 will drive a Goody's-sponsored car in the Xfinity Series. Earnhardt will continue to drive the Goody's car once per year through '17. Goody's and Earnhardt also premiered a n ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

Nike Brand President Trevor Edwards last night said the company has been speaking "very directly" with the NFL about how it handled its domestic violence issues this summer. Edwards: "We certainly have those conversations with them, and we’re very, very clear about it. We cannot tolerate domes ...

Tags: Marketing and Sponsorship

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