Featured Story

NFL Looking For New CMO After Waller's Role Shifts; Grubman Focusing On L.A. Team

Published in SportsBusiness Daily on 08 / 27 / 14

The NFL is conducting a search for a new CMO after a series of high-level organizational changes, outlined in a memo sent yesterday by NFL Commissioner ROGER GOODELL to teams and league officials. MARK WALLER is dropping his CMO title to fully focus on international, a role he previously had bef...

Read More

Tags: People and Pop Culture, NFL

More Stories

08/14/12
Victor Cruz Works To Keep Grounded Under Spotlight

After the Giants' victory in Super Bowl XLVI, companies “did not wait to seize” the popularity of WR Victor Cruz, but he is now balancing "an avalanche of demands from the news media, fans, endorsers and advertisers,” according to Zach Schonbrun of the N.Y. TIMES. To handle the dem ...

Tags: Marketing and Sponsorship, New York Giants

08/14/12
Ravens' Pollard Develops "Bourre" Card Game App

Ravens S Bernard Pollard has "conceived and paid for" an app set to be released Friday called "Bourre," which will introduce fans to the card game "without their having to risk any real cash," according to Chris Korman of the Baltimore SUN. Pollard "hired former teammate Ryan Moats" to develop the a ...

Tags: Marketing and Sponsorship, NFL

08/14/12
Marketplace Roundup

ESPN.com's Darren Rovell noted the LSU football team's dismissal of CB Tyrann Mathieu last Friday will affect "shops in Louisiana that have made some nice money off the man they call the Honey Badger." Many stores that sell LSU gear "haven't received their Nike shipment yet," but Mathieu's No. 7 "wa ...

Tags: Marketing and Sponsorship

08/10/12
ESPN Rebrands "MNF" Campaign

ESPN on Monday will "introduce a new multimedia advertising campaign for its marquee program, 'Monday Night Football,'" according to Jane Levere of the N.Y. TIMES. Created by Wieden & Kennedy, N.Y., the campaign features Cowboys Owner Jerry Jones and players such as Patriots TE Rob Gronkowski, T ...

Tags: Marketing and Sponsorship, ESPN

08/10/12
Mercedes Capitalizing On PGA Deal

As fans enter the PGA Championship, the first thing they see is not a golfer or the beach at Kiawah Island. It is the 6,000-square-foot teaching center sponsored by PGA of America corporate patron, Mercedes-Benz. The PGA Performance Center is on the left as fans enter The Ocean Course, next to the s ...

Tags: Marketing and Sponsorship, Mercedes Benz, Golf

08/10/12
Marketplace Roundup

In N.Y., James Covert cited sources as saying that Colorado-based ski brand Spyder “is on the block.” Sources said that the brand's private-equity Owner Apax Partners “is looking to reap as much as $150 million on a sale and has hired Blackstone Group to shop the label.” Sour ...

Tags: Marketing and Sponsorship

08/09/12
UFC Champ Jones Inks Nike Deal

UFC light heavyweight champion Jon “Bones” Jones “signed a sweeping, worldwide sponsorship deal with sports apparel giant Nike,” according to Mike Chiappetta of MMAFIGHTING.com. The two sides have “agreed to a multi-year contract that will see Jones decked out in Nike g ...

Tags: UFC, Nike, Marketing and Sponsorship

08/09/12
Livestrong Moving Past Lance For Future Focus

Livestrong needs the “popularity of its mission to transcend the reputation of its founder” Lance Armstrong in order to “thrive regardless of how the doping allegations are resolved,” according to a sports section cover story by Brent Schrotenboer of USA TODAY. Two years afte ...

Tags: Marketing and Sponsorship

08/09/12
Emirates Airline Makes First Golf Play In U.S.

Emirates Airline, a major sponsor of golf on the European Tour and in Asia, is making its first spend in the U.S. with a sponsorship of the Boeing Classic, a Champions Tour Event in the Seattle area. Emirates, which launched a non-stop service from Seattle to Dubai earlier this year, is the largest ...

Tags: Marketing and Sponsorship

08/08/12
Penn State Down Just Two Spots In CLC Rankings

Penn State has "fallen only two spots," from 10th to 12th, in CLC's annual royalty rankings for the '11-12 school year, according to Darren Rovell of ESPN.com. Despite the fallout from the Jerry Sandusky child sex abuse scandal, PSU "still generated more royalties last school year than any other Big ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug