EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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Lance Armstrong's Marketing Portfolio Excels
Lance Armstrong's business portfolio is "stronger than ever" despite mounting speculation that his "golden name is getting smeared by the day and that his strong business empire is slowly crumbling," according to Darren Rovell of CNBC.com. Two former teammates in recent days have spoken "out against ...
Sponsors Lead To Indy 500 Driver Switch
Andretti Autosport driver Ryan Hunter-Reay will replace Bruno Junqueira in A.J. Foyt Racing's No. 41 Honda for Sunday's Indianapolis 500 in a "sponsor-driven move" that "ends up merging two of open-wheel racing's biggest names," according to Gary Graves of USA TODAY. Hunter-Reay originally failed to ...
Players Critical Of New French Open Balls
Novak Djokovic and Andy Murray are among the players "complaining about new tennis balls, made by Babolat," that are being used at this year's French Open, according to Danielle Rossingh of BLOOMBERG NEWS. Djokovic said that the balls supplied by the French company are "harder to handle because they ...
Tags: Marketing and Sponsorship, Tennis
Byron Nelson Classic To Feature HP Tech Zone
Frank Accettulli has one goal for the HP Byron Nelson Championship: to become the most tech-savvy golf tournament on the PGA Tour. Accettulli, HP’s VP/Corporate Marketing, Sponsorship & Events, has put a renewed focus on that goal with this week’s tournament just outside of Dallas. I ...
Marketplace Roundup
The MLS Red Bulls have signed a one-year partnership with Kia Motors America to make the automaker the official automobile of the team and Red Bull Arena. An industry source valued the deal in the low-to-mid six figures. It is the first automobile sponsor for the team under the Red Bull brand. The p ...
NBC Sells Nearly Half Of Super Bowl XLVI Ads
NBC has “sold nearly half of its available Super Bowl XLVI spots, cutting deals with a number of repeat clients looking to protect their positions in the big game,” according to sources cited by Anthony Crupi of ADWEEK. Precise ad rates are unavailable, but NBC is “believed t ...
Tags: Marketing and Sponsorship, Football, NFL, NBC, CBS, Fox
A-B Signs Multiyear Extension At Daytona
Daytona Int'l Speedway announced this morning that Anheuser-Busch has signed a multiyear renewal for its Budweiser brand to remain the track's exclusive beer sponsor and title partner of NASCAR's Budweiser Shootout. As part of the agreement, Budweiser will also begin a non-exclusive promotional part ...
Aflac Advertises Job Opening On Stock Car
Aflac during Saturday's NASCAR Sprint All-Star Race posted a "Now Hiring" sign on Carl Edwards' No. 99 Ford, according to J. Scott Trubey of the ATLANTA CONSTITUTION. Aflac "has sponsored Edwards for three years, and it’s the company’s first attempt to recruit directly via stock car ...
Fox Sold Out Champions League Inventory In Mid-April
Fox sold out its ad inventory for the UEFA Champions League Final in mid-April, when Gatorade picked up the last two spots. Last year, the same game did not sell out until early May. Fox is reporting that pricing is up about 10-15% this year. In addition to Gatorade, Apple and Burger King are new ad ...
Nike Vying For Women's Interest In Moore Signing
Soccer star Mia Hamm “lured American girls to soccer in droves,” and Nike's Jordan Brand is about to find out if new endorser Maya Moore “might have the same marketing impact in basketball,” according to Allan Brettman of the Portland OREGONIAN. Moore last week signed a ...
Tags: Marketing and Sponsorship, Nike, WNBA
