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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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SHR Signs Deal With State Water Heaters

Stewart-Haas Racing signed State Water Heaters to an associate sponsorship deal. The agreement gives the commercial and residential water heater company branding on the No. 14 Chevy driven by Tony Stewart and the No. 39 Chevy driven by Ryan Newman. State Water Heaters also becomes the primary sponso ...

Tags: Marketing and Sponsorship

Shaq Signs Deal With Arizona Beverage

TNT analyst and former NBAer Shaquille O’Neal has agreed to a deal "with Arizona Beverage that will put 50 million Shaq Soda cans in circulation in June,” according to David Kaplan of FORTUNE magazine. O’Neal in the deal with Arizona Beverage will "get a small percentage of wholesa ...

Tags: Marketing and Sponsorship

Sherwin-Williams' NASCAR Deal Begins Today

Sherwin-Williams today begins its designation as NASCAR's official paint partner , and company Chair & CEO Christopher Connor said that with 34 of 42 NASCAR teams using Sherwin-Williams automotive paint and protective coatings, the sponsorship was the "logical next step," according to Janet Cho ...

Tags: Marketing and Sponsorship, NASCAR

Motocross Team Pushes Sponsor Categories

Motocross team RCH Racing in its third season of sponsorship from Chrysler is "proving it's possible to be a viable organization without being tied solely to money from factories -- such as Kawasaki, Honda and Yahama -- that are endemic to the sport,” according to Nate Ryan of USA TODAY. Chrys ...

Tags: Marketing and Sponsorship, Motorsports

Wiggins Talked To KU About Shoe Affiliation

Huntington Prep F Andrew Wiggins, the nation’s No. 1 high school basketball prospect, yesterday committed to the Univ. of Kansas, but ESPN recruiting analyst Dave Telep said Wiggins and the school had a “conversation about the sneaker affiliation” the Jayhawks have prior to th ...

Tags: Marketing and Sponsorship, Nike, Adidas

ScoreBig.com, United Signs Loyalty Partnership

Online ticket outfit ScoreBig.com has struck a large-scale partnership with United Airlines in which members of United's frequent flier program will be able to earn and redeem miles for sports, concert and theatre tickets. The L.A.-based company will become the exclusive marketing partner for live-e ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD WEEK’s Andrew McMains noted late Baseball HOFer Babe Ruth’s image “appears in a new ad for Jockey Sport underwear” that debuted on Monday. Ruth “takes up but a few seconds" in a 30-second ad that "mainly focuses on modern day sports men in sweaty settings: a wei ...

Tags: Marketing and Sponsorship

Agassi Back With Nike After Eight Years

Tennis HOFer Andre Agassi, who was sponsored by Nike from '88-'05, "reunited with the Swoosh on Monday," according to THE POST GAME. Agassi been sponsored by adidas for the past eight years, but yesterday “posted a photo on his Facebook page that shows him standing under the famed Nike logo.&r ...

Tags: Marketing and Sponsorship, Nike, Tennis

Foot Locker Ad Stars Patriots' Amendola

Patriots WR Danny Amendola has “lent his colorful personality to a new Foot Locker television ad debuting today that pits his recognizability" against that of Asics shoes, according to Ira Kantor of the BOSTON HERALD. In the 30-second spot, titled “Park Run,” Amendola “shrugs ...

Tags: Marketing and Sponsorship, Foot Locker, NFL

Bob Hope Airport Signs UCLA, Rose Bowl Deal

The Burbank-Glendale-Pasadena Airport Authority “has agreed to spend about $325,000 over the next three years to promote Bob Hope Airport in Burbank as the ‘official airport of the Rose Bowl stadium’ and to be a sponsor of UCLA's intercollegiate athletic teams” in a deal with ...

Tags: Marketing and Sponsorship

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