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Published in SportsBusiness Daily on 12 / 18 / 14

Let's just say there are a lot of people unhappy that medical info on Matt Kemp got out publicly. All sorts of confidentiality issues there — Ramona Shelburne (@ramonashelburne) December 18, 2014 Don't be surprised if Alabama associate AD Shane Lyons gets a long look for the WVU A...

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12/20/12
Sabres Try To Make Fans At Birth

The Sabres have partnered with sponsor Kaleida Health on the Buffalo Sabres Newborn Program. Beginning on Jan. 1, all babies born at two Buffalo area hospitals will receive a Sabres blanket and a certificate inscribed, “Future 1st Round Draft Pick” featuring the Sabres logo and the signa ...

Tags: Marketing and Sponsorship, Buffalo Sabres

12/20/12
Federer Plays Exhibitions In South America

Tennis player Roger Federer’s exhibition tour in South America, which ended last week, was met with "mania" from fans in attendance, as it was his "first visit to South America as a professional and his first visit of any sort to the three nations on his itinerary: Brazil, Argentina and Colomb ...

Tags: Tennis, Marketing and Sponsorship

12/20/12
Griffin Trademarking Phrases

Redskins QB Robert Griffin III “created his own company, Thr3escompany, LLC and submitted applications to the United States Patent and Trademark Office for a total of four trademarks -- RGIII, RG3, Robert Griffin III, and Unbelievably Believable,” according to Dan Steinberg of the WASHIN ...

Tags: Marketing and Sponsorship

12/20/12
Marketplace Roundup

In Boston, Marie Szaniszlo reports iRobot signed Patriots DT Vince Wilfork and his family “to do a series of mini-sitcoms for the Web, pairing the family up with the Bedford company’s robotic vacuum cleaner.” The first installment of “At Home with the Wilforks” at www.y ...

Tags: Marketing and Sponsorship

12/19/12
State Farm To Launch Chris Paul Campaign

State Farm on Christmas Day is "introducing an advertising campaign" featuring Clippers G Chris Paul called "Born to Assist," according to Andrew Adam Newman of the N.Y. TIMES. Paul led the NBA in assists in the '07-08 and '08-09 seasons, and State Farm's campaign "promotes its agents as being ...

Tags: Marketing and Sponsorship, State Farm, Los Angeles Clippers

12/19/12
Barclays Center Inks JetBlue As Official Airline

JetBlue has signed on as Barclays Center’s official domestic airline. Looking to make some noise as the winter travel season kicks off for the holidays, the carrier will commemorate its one-year tie-up with an event tomorrow at its terminal at JFK Int'l Airport. A half court will be erected on ...

Tags: Marketing and Sponsorship, Brooklyn Nets

12/19/12
OYO Sportstoys Releases NFL Player Figures

OYO Sportstoys has launched its Generation One line of NFL- and NFLPA-licensed building-block figures. OYO President Tom Skripps said that the figures, which are made to resemble individual NFL players and are compatible with other building-block toys such as Legos, are already available at stores a ...

Tags: Marketing and Sponsorship

12/19/12
Michigan Unveils New Outback Bowl Jersey

The Univ. of Michigan football team and adidas have teamed to create a special jersey for the Jan. 1 Outback Bowl against the Univ. of South Carolina. The jersey will be white with blue across the shoulders and down to the sleeve. A maize block "M" will appear on the left and right sleeves of the je ...

Tags: Marketing and Sponsorship, Adidas

12/19/12
Marketplace Roundup

Georgia Tech yesterday announced it has reached an agreement with IMG College to extend its current 14-year multimedia rights partnership through June '21. The agreement includes IMG College's representation and management of game broadcasts and coaches' shows for radio and TV, publications, digital ...

Tags: Marketing and Sponsorship

12/18/12
RGIII Sets NFL Jersey Sales Record

Redskins rookie QB Robert Griffin III's No. 10 jersey "has sold more than any other player's in a single season since the NFL started keeping track six years ago," according to Darren Rovell of ESPN.com. The metric is based on "sales of jerseys on the league's official Internet store, NFLshop.com." ...

Tags: Marketing and Sponsorship, Washington Redskins, NFL

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