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Sounders Push Microsoft Relationship With Gears Of War-Themed Jerseys, Gaming Kiosks

Published in SportsBusiness Daily on 10 / 24 / 16

The Sounders for their regular-season finale yesterday had their players “don special Gears of War 4 jerseys while transforming CenturyLink Field into a giant theme park extolling the Xbox video game’s virtues,” according to Geoff Baker of the SEATTLE TIMES. The Sounders first wore...

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Tags: Marketing and Sponsorship, Seattle Sounders, Microsoft

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Pacers Hire Shamrock S&E To Find Sponsorships

The Pacers recently "signed a deal with Portland, Maine-based Shamrock Sports & Entertainment to help the team land blue-chip national sponsors in nine categories," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The primary focus of Shamrock’s hunt "will be outsi ...

Tags: Marketing and Sponsorship, Indiana Pacers

Iverson Protests Nike Tribute Shoe

Nike is "pulling back on plans for a shoe that sneakily honors" former NBAer Allen Iverson after he "questioned whether the company could use his old number and team colors" while he endorses rival Reebok, according to Dan Gelston of the AP. Iverson said that Nike "used his identity, likeness and pe ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

Hendrick Motorsports on Thursday announced a three-year contract extension with driver Kasey Kahne through the end of the '18 NASCAR Sprint Cup Series season. The race team also announced that garage door opener brand LiftMaster will be a primary sponsor of the No. 5 Chevy driven by Kahne during the ...

Tags: Marketing and Sponsorship

Sonic Signs Durant As First Athlete Endorser

See the full listing for KEVIN DURANT Thunder F Kevin Durant has signed an endorsement deal with fast food drive-in chain Sonic to be its "first-ever athlete ambassador," according to Darren Rovell of ESPN.com. Sonic "is not an NBA partner nor a Thunder partner, but expec ...

Tags: Marketing and Sponsorship, NBA, Oklahoma City Thunder

Broncos Sign Exclusive Deal With DraftKings

The Broncos “have signed an exclusive partnership agreement with daily fantasy sports operator DraftKings,” marking the second NFL partnership for DraftKings after a deal signed with the Patriots last month , according to Darren Heitner of FORBES. The “only other NFL team that ha ...

Tags: Marketing and Sponsorship, Denver Broncos

Pacers, McDonald's To Debut New Campaign

The Pacers and McDonald’s are debuting a "new sponsorship campaign next month" that will include ads on 130 billboards throughout Central Indiana and "in-store promotions at all 158 area McDonald’s restaurants," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The bil ...

Tags: Marketing and Sponsorship, Indiana Pacers, McDonalds

Athletes Poke Fun In New Foot Locker Ads

Foot Locker yesterday announced the launch of its "Week of Greatness" ad campaign to kick off the holiday retail season. The four 30-second spots star boxer Manny Pacquiao, Bulls G Derrick Rose, Spurs F Tim Duncan, Rockets G James Harden and WWE's John Cena. The accompanying third annual "Week ...

Tags: Marketing and Sponsorship, Foot Locker

All Nippon To Title Sponsor LPGA Major

The LPGA yesterday announced that All Nippon Airways "will be the new title sponsor" of the Tour's major tournament in Rancho Mirage, Calif., which will "be renamed the ANA Inspiration," according to Larry Bohannan of the Palm Springs DESERT SUN. The tournament "will still be played on the Dinah Sho ...

Tags: LPGA, Marketing and Sponsorship

Pepsi, NFL Promoting Heavily Through Digital

Pepsi has "chosen to embark on a digital-centric strategy this fall, spending almost all of its football marketing dollars on online videos starring NFL players," according to E.J. Schultz of AD AGE. Pepsi brand leaders "decided digital was more efficient and effective" for the first half ...

Tags: Marketing and Sponsorship, PepsiCo, NFL

Marketplace Roundup

In Charlotte, Erik Spanberg reported the Hornets recently signed sponsorship deals with North Carolina-based Reeds Jewelers and Charlotte-based Rolle Oral & Facial Surgery, with "each one committed to multi-year contracts worth an estimated $100,000 to $200,000 annually." Hornets Exec VP an ...

Tags: Marketing and Sponsorship

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