Featured Story

KPMG Renews Title Sponsorship Of Women's PGA Championship Through '23

Published in SportsBusiness Daily on 06 / 28 / 17

KPMG has extended its deal with the PGA of America and the LPGA for title sponsorship of the KPMG Women’s PGA Championship. The new agreement runs through '23 and will continue to include the KPMG Women’s Leadership Summit and KPMG Future Leaders Program. Financial terms of the deal were...

Read More

Tags: Marketing and Sponsorship, PGA of America

More Stories

06/26/15
Oubre Jr. Leads NBA Draft Fashion

The NBA Draft over the years has become a virtual red carpet, as attendees have garnered as many headlines and tweets for their attire as for their on-court talent. Thursday night's proceedings were no different, with style expert Sam Saboura giving former Kansas F Kelly Oubre Jr. his "best-dressed ...

Tags: Marketing and Sponsorship, NBA

06/26/15
Marketplace Roundup

Bulls G and Jordan Brand endorser Jimmy Butler said he has "always been a fan" of Michael Jordan, so when he "got an opportunity to switch from Adidas to Jordan, I just thought it was the right choice, because I’ve never had problems with my feet." Butler: "I’m not bashing Adidas at all, ...

Tags: Marketing and Sponsorship

06/25/15
Towns Focus Of New Samsung Campaign

Samsung today is releasing a "video campaign" featuring top NBA Draft prospect Karl-Anthony Towns and Karlito, an "imaginary friend of sorts who sits on ... Towns' shoulder when he plays basketball," according to Sam Laird of MASHABLE. Artist Nathan Walker "met with Towns this week to draw a two ...

Tags: Marketing and Sponsorship, Samsung

06/25/15
Digital Brand Value For NBA Draft Prospects

Among the top prospects for tonight’s NBA Draft, Kentucky G Aaron Harrison has the best digital brand value (Facebook, Twitter, Instagram), followed by Duke G Quinn Cook and UK G Devin Booker, according to data from sports analytics firm MVPindex. Looking at scores on reach, engagement and we ...

Tags: Marketing and Sponsorship, NBA, Twitter, Facebook, Instagram

06/25/15
Draft Ops Adds Deal With Isles, Barclays Center

Daily fantasy sports operator Draft Ops has "signed a 3-year, mid-7 figure deal" with Barclays Center that includes sponsorship of the Islanders and their inaugural season in Brooklyn, according to Darren Heitner of FORBES. The deal provides Draft Ops with a "considerable amount" of on- and off-ice ...

Tags: Marketing and Sponsorship

06/25/15
NFL Panthers Sign Lowe's For Training Camp

Lowe's "will become the first company to sponsor" the NFL Panthers' training camp, leaving only four teams in the league without a camp partner, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Neither the team nor the company would disclose terms, but a source "estimated the deal to be ...

Tags: Marketing and Sponsorship, Lowes, Carolina Panthers

06/25/15
EA Sports Chooses Toews, Kane For "NHL 16"

EA last night announced during the NHL Awards show that Blackhawks C Jonathan Toews and RW Patrick Kane will appear on the cover of EA Sports’ “NHL 16.” This marks the first time the game's cover will feature two teammates, as well as the first appearance of the Stanley Cup. Toews ...

Tags: Marketing and Sponsorship, EA Sports, NHL

06/25/15
Adidas Releases Wiggins' First Shoe

adidas on Tuesday unveiled T'Wolves F Andrew Wiggins' $140 Crazylight Boost '15 home edition, which will "celebrate the successful first season for Wiggins and pay homage to his Canadian roots in the process," according Zach Harper of CBSSPORTS.com. There "are little white maple leafs all over the s ...

Tags: Marketing and Sponsorship, Adidas, Nike

06/25/15
Adidas Eyes Growth Based On Soccer, Running

adidas "wants to double sales of running shoes" by '20 and "become the 'most influential and connected sportswear brand in street culture,'" according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. The company yesterday "followed up a March investor day by giving more detail about soccer, running ...

Tags: Marketing and Sponsorship, Adidas

06/25/15
Travelers Goes Extra Mile For PGA Tour Event

The PGA Tour heads to Hartford this week for the Travelers Championship, and the title sponsor "appears willing to do just about anything to make the players and their families comfortable," according to William Paxton of USA TODAY. Assembling a strong field the week after the U.S. Open "is no small ...

Tags: Marketing and Sponsorship, PGA Tour, Travelers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug