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Hitting The Reset Button: Irving Trade Presents Unique Situation For "NBA 2K" Cover

Published in SportsBusiness Daily on 08 / 23 / 17

Kyrie Irving's trade to the Celtics has left "NBA 2K18" with a cover athlete "pictured in a jersey of a team he no longer plays for ... less than a month away from hitting stores," according to Troy Smith of the Cleveland PLAIN DEALER. 2K Sports has yet to comment "on what it might do with it...

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Tags: Marketing and Sponsorship, NBA

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UA Looks To Add More Baltimore High Schools

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Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

In Portland, Matthew Kish reported Texas A&M's deal with adidas ranks No. 1 among SEC schools and is “among the top in college sports.” Texas A&M will get $7.1M in “benefits from the deal in the upcoming academic year,” including $1.7M in cash and $4.5M in equipment a ...

Tags: Marketing and Sponsorship

Harden To Become Adidas' Top NBA Face

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Tags: Adidas, Houston Rockets, Marketing and Sponsorship, NBA

Deflategate Leading To Brady Marketing Bonanza

Patriots QB Tom Brady is an "even bigger marketing boon" after Deflategate than he was before it, as unofficial “Free Brady” and “Shady Brady” T-shirts have become "hot items," according to a front-page piece by Megan Woolhouse of the BOSTON GLOBE. A minor ...

Tags: Marketing and Sponsorship, New England Patriots

Michigan FB To Don Jumpman Logo

The Univ. of Michigan in '16 will become the "first college football program ever to be outfitted by Nike's Jordan Brand subsidiary," according to Nick Baumgardner of MLIVE.com. Michael Jordan welcomed UM "into the fold via Twitter on Thursday." UM signed a " record contract with Nike in July , ...

Tags: Marketing and Sponsorship, Nike, Under Armour

Jordan's Publicist Details Sponsorship Business

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Tags: Marketing and Sponsorship, Nike

Sabres Rookie Eichel To Endorse Bauer Hockey

Sabres C Jack Eichel, the No. 2 overall pick in the '15 NHL Draft, will "be wearing Bauer from the top of his helmet to the toe of his skate" this season as part of an endorsement deal announced Thursday, according to Keith McShea of the BUFFALO NEWS. Eichel said that he has "worn Bauer skates for h ...

Tags: Buffalo Sabres, Bauer, Marketing and Sponsorship, NHL

Marketplace Roundup

WOMEN'S WEAR DAILY's Rosemary Feitelberg reported a Brooks Running spokesperson declined to say whether U.S. runner Nick Symmonds "consulted with any of the company’s executives before he went public with his decision" to stay off of USA Track & Field's roster for the upcomi ...

Tags: Marketing and Sponsorship

EA Removes Kane From "NHL 16" Cover

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Tags: Marketing and Sponsorship, NHL, EA Sports

Colts Ink 25 New Deals, Extend Spate Of Others

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