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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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06/20/13
Marketplace Roundup

In Atlanta, D. Orlando Ledbetter reported Falcons WR Julio Jones on Friday went to California “to shoot a commercial for Under Armour” along with Texans RB Arian Foster. Jones said, “I haven’t seen the commercial yet. I don’t know when it comes out. We have to approve t ...

Tags: Marketing and Sponsorship

06/19/13
Travelers Looks To Extend PGA Tour Sponsorship

The PGA Tour and Travelers are in "contract negotiations to extend title sponsorship for the Travelers Championship beyond 2014," according to Tom Yantz of the HARTFORD COURANT. Travelers Exec VP & Chief Administrative Officer Andy Bessette on Monday said, "Yes, we want to extend it." He added, ...

Tags: Marketing and Sponsorship, PGA Tour, Travelers

06/19/13
NBA Player Popularity Continues To Boom

The business of basketball "goes way beyond the hard court," as the "real money is made off the court," as reported by ESPN's Darren Rovell in an examination of salary and endorsement opportunities for NBA players. The top players make the most of their money "out of their endorsement portfolio ...

Tags: Marketing and Sponsorship, NBA

06/19/13
Companies Coming Out With College Fragrances

N.Y.-based Cloudbreak Group will "roll out a Notre Dame-licensed fragrance for the next college football season," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The firm, which made the Yankees' scent a $10M-plus retail brand since it was introduced last spring , "will introduce t ...

Tags: Marketing and Sponsorship

06/18/13
WTA Launches "40 Love" Ad Campaign

The WTA today fully launched its global "40 Love" ad campaign that celebrates the organization's 40th anniversary and includes print, TV and digital elements. The print element, under the tagline "Forty Years of Breaking Barriers. Thank you for inspiring us," pairs images of five current women's ten ...

Tags: Marketing and Sponsorship, WTA

06/18/13
Fox Ties Super Bowl Ad Sales To FS1

Fox will televise Super Bowl XLVIII on Feb. 2, 2014, and to "get one of the valuable ad slots available during the network’s broadcast of the game, sponsors have been told they must buy time in other Fox Sports content ... with emphasis placed on Fox Sports 1," according to sources cited by Br ...

Tags: Marketing and Sponsorship, Fox, NFL

06/18/13
RGIII Signs Endorsement Deal With USAA

USAA yesterday announced that Redskins QB Robert Griffin III will support the insurance and financial service provider's Official Military Appreciation Sponsorship of the NFL and the Redskins. The '13 season marks USAA's third year in the role, as well as the third iteration of the NFL Salute to Ser ...

Tags: Marketing and Sponsorship, NFL

06/18/13
Bat Sponsors Big In College Baseball

Bat endorsement contracts "continue to be lucrative deals" for some college baseball programs "through cash compensation and free products," according to Jon Solomon of the BIRMINGHAM NEWS. Some deals "help schools pay the rising salaries for coaches." For the bat companies, the "goal is exposu ...

Tags: Marketing and Sponsorship

06/18/13
Rose Stands To Cash In From U.S. Open Win

Golfer Justin Rose stands to gain at least US$1.57M from "bonuses in his sponsorship contracts" following U.S. Open victory, and his management also will "immediately" be able to increase his appearance fees, according to James Corrigan of the London TELEGRAPH. A source said Rose's bonuses "will not ...

Tags: Marketing and Sponsorship, Golf

06/17/13
HP, NASCAR Sign Three-Year Deal

HP has signed a three-year sponsorship deal with NASCAR and plans to "collaborate with the sanctioning body to develop business solutions it can sell globally," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The agreement, which sources valued at $2-3M annually, makes HP Enterprise Services "t ...

Tags: NASCAR, Marketing and Sponsorship

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