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Univ. Of Michigan Drops Adidas For Nike, Which Now Has Top Three Selling Colleges

Published in SportsBusiness Daily on 07 / 07 / 15

The Univ. of Michigan yesterday announced that it "has reached an agreement in principle with Nike to become the Wolverines' official athletic footwear, apparel and equipment provider to all 31 of U-M's athletic programs" until '27, with an option to extend to '31, according to Brendan Quinn of MLIV...

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Tags: Marketing and Sponsorship, Nike

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Marketplace Roundup

AD AGE's Natalie Zmuda examines the comeback of Coca-Cola's Mello Yello brand and notes the soft drink last year  took over the NHRA title sponsorship from Coke's Full Throttle brand and launched a new campaign, "including TV, radio and updated packaging." The majority of its marketing budget ...

Tags: Marketing and Sponsorship

Bilas Discusses Role In NCAA Website Controversy

ESPN analyst Jay Bilas yesterday discussed the controversy he created Tuesday by tweeting photos of the ShopNCAASports.com website and said he "didn't intend for any of that stuff to happen," according to Laura Keeley of the Raleigh NEWS & OBSERVER. Bilas said, "I just went to the site and twe ...

Tags: Marketing and Sponsorship, NCAA

Mannings' DirecTV Ad Already A Viral Hit

The new DirecTV ad featuring Giants QB Eli Manning and Broncos QB Peyton Manning rapping "Football On Your Phone" "has become a viral victory since its launch early Tuesday," according to Tom Hoffarth of the L.A. DAILY NEWS. More than 3.2 million views "were recorded on the YouTube clip" by las ...

Tags: Marketing and Sponsorship, NFL, DirecTV

UMB Bank, Sporting KC Agree To Seven-Year Deal

UMB Bank has signed a seven-year deal with MLS Sporting KC "to become the title sponsor of the Field Club at Sporting Park," according to James Dornbrook of the K.C. BUSINESS JOURNAL. The K.C.-based bank plans to "post signs throughout the area, including iconic photographs of the Kansas City area a ...

Tags: Marketing and Sponsorship, Sporting Kansas City

FS Southwest To Air Ad Created By Students

SMU's Cox School of Business sports marketing students have developed a "detailed marketing campaign complete with a commercial script that will be used to promote FS Southwest’s college football programming this fall," according to Ryan Osborne of the DALLAS MORNING NEWS. The commercial, enti ...

Tags: Fox, Marketing and Sponsorship

CP3, Blake Griffin Star In Foot Locker Ad

Clippers F Blake Griffin and G Chris Paul star in a new spot for Foot Locker unveiled yesterday as part of the chain's "Approved" series of ads. The spot, which highlights Foot Locker's Jordan Brand gear, spoofs Griffin's marketability by showing he is plugged into an "Endorser" device while lau ...

Tags: Marketing and Sponsorship, Los Angeles Clippers, Foot Locker

Mannings Create Memorable DirecTV Ad

Giants QB Eli Manning and Broncos QB Peyton Manning are promoting DirecTV's "NFL Sunday Ticket" package in a "hilarious" new spot via Grey, N.Y., in which "the hip-hop stars (who knew?!) oh-so-brilliantly rap "Football on Your Phone," according to Alyssa Toomey of EONLINE.com The brothers "show ...

Tags: Marketing and Sponsorship, DirecTV

NCAA Website Search Draws Controversy

A customer yesterday on the NCAA's e-commerce website, ShopNCAASports.com, looking for "one of the many Texas A&M No. 2 or South Carolina No. 7 jerseys for sale" would have discovered "the best way to find them was to type in the words 'Johnny Manziel' or 'Jadeveon Clowney' into the search box," ...

Tags: Marketing and Sponsorship, NCAA

Ray Rice Returning As Spokesperson For M&T Bank

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Tags: Marketing and Sponsorship, Baltimore Ravens

Colts, Toyota Extend Partnership

Toyota has signed a five-year deal with the Colts, extending the automaker's status at the official vehicle of the team. As part of the deal, Toyota is in the process of constructing a sponsored area at Lucas Oil Stadium. The Toyota Concourse, set to open for the Colts' preseason game against the Bi ...

Tags: Marketing and Sponsorship, Indianapolis Colts

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