Featured Story

Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

Read More

Tags: Marketing and Sponsorship, Philadelphia Eagles

More Stories

01/14/16
Marketplace Roundup

In California, Andrew John notes the ATP/WTA BNP Paribas Open has “extended its sponsorship deal" with Fila. The company will “continue to be the official apparel sponsor of the annual event.” Fila also will have an "expanded role at the Indian Wells Tennis Garden throughout the ye ...

Tags: Marketing and Sponsorship

01/13/16
Spieth Signs Multiyear Deal With Coca-Cola

Golfer Jordan Spieth has signed a multiyear deal with Coca-Cola that will be "one of the biggest the company has made with an athlete," according to Darren Rovell of ESPN.com. Spieth will appear on "everything from television commercials to digital and social media as well as point-of-sale and ...

Tags: Marketing and Sponsorship, Coca-Cola

01/13/16
Bryce Harper Reaches Deal With New Era

Nationals RF Bryce Harper has signed on as a brand ambassador for New Era. The company will begin using Harper in its '16 baseball campaign along with additional MLB ambassadors. The deal has an option to run through '18. Harper joins Pirates CF Andrew McCutchen, Giants C Buster Posey and Mets P Jac ...

Tags: Marketing and Sponsorship, New Era

01/13/16
Pokemon Airing Super Bowl Ad

Pokemon has announced that it "will air a commercial on Super Bowl 50 to celebrate the brand's 20th anniversary," according to Tim Nudd of ADWEEK. Details "were scant about what the commercial will entail." The Pokemon Company said only that that it "will encourage fans to 'Train On.'" That refers t ...

Tags: Marketing and Sponsorship, Super Bowl

01/13/16
Spurs Featured In New Automotive Campaign

San Antonio-based Gunn Automotive Group "will soon debut a new campaign of television commercials" featuring Spurs players, according to W. Scott Bailey of the SAN ANTONIO BUSINESS JOURNAL. The spots will be directed by Spurs F Tim Duncan's older brother, Scott, an Emmy Award-winning director. Gunn& ...

Tags: Marketing and Sponsorship, San Antonio Spurs

01/13/16
Kansas NASCAR Race Gets New Sponsor

Kansas Speedway today announced GoBowling.com is taking over naming rights for the track's May 7 NASCAR Sprint Cup Series race. A source said that the ISC-owned track was asking $700,000 for the race, which will be called the GoBowling.com 400. GoBowling, owned by Strike Ten Entertainment, gets ...

Tags: Marketing and Sponsorship

01/12/16
Yale Signs Apparel Deal With Under Armour

Under Armour has signed Yale to a 10-year "head-to-toe apparel deal" worth around $16M, the company's "first relationship with an Ivy League school," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. UA will "design and supply footwear, apparel and accessories for Yale's 35 varsity sp ...

Tags: Marketing and Sponsorship, Under Armour

01/12/16
Toyota Prius Back On The Super Bowl Stage

Toyota "will tout its newly redesigned" '16 Prius in a Super Bowl ad, "using advertising's biggest stage to show off the hybrid car that has appeared in the game just once before," according to E.J. Schultz of AD AGE. The 60-second spot "will run during the two-minute warning in the first half." The ...

Tags: Marketing and Sponsorship, Super Bowl

01/12/16
EPL Replacing Longtime Lion Logo

Despite having a "successful image globally," the EPL’s logo of a crowned lion is "going to be replaced as part of their major rebranding exercise," according to Charles Sale of the London DAILY MAIL. The EPL is "planning an overhaul to maximise having a clean brand with no title sponsor nex ...

Tags: Marketing and Sponsorship, English Premier League

01/12/16
Spieth Tops Tiger On Golf Digest Earnings List

Jordan Spieth was the top earner in golf last year, bringing in more than $53M and knocking Tiger Woods off the top spot for the first time in the money list's 13 years, according to Ron Sirak of GOLF WORLD. Woods fell to No. 3 on the latest 50-golfer list, behind Phil Mickelson. In addition to Spie ...

Tags: Marketing and Sponsorship, PGA Tour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug