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Published in SportsBusiness Daily on 03 / 05 / 15

15 – Number of clubs that have scheduled MLB Ambassador for Inclusion Billy Bean for a visit during ’15 Spring Training ( “OTL Extra, ESPN3, 3/5 ).

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03/18/13
Citi To Renew USOC Deal For '14, '16

Citi is "finalizing an agreement" with the USOC to "return as the official retail bank of Team USA" for the '14 Sochi and '16 Rio Games, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The deal, which sources "valued at more than" $15M over four years, "ensures the USOC will retain both of the ...

Tags: Marketing and Sponsorship, Citibank

03/18/13
Brands Carefully Ambush March Madness

With March Madness “just getting under way, several savvy marketers already are trying to get a digital piece of it without the huge expense of sponsorship or in-game advertising,” according to Bruce Horovitz of USA TODAY. Brands including Pizza Hut, Hormel's Spam and Hooters are & ...

Tags: Marketing and Sponsorship, NCAA

03/18/13
Nike Shoes On 52 Men's Tourney Teams

Nike and its affiliated brands sponsor 52 of the 68 teams in the NCAA men’s basketball tournament, equaling last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 48 schools that wear Nike shoes, while four teams wear Jordan B ...

Tags: Marketing and Sponsorship, Nike, Adidas, Under Armour

03/18/13
Gordon Discusses Pepsi Max Viral Video

NASCAR driver Jeff Gordon yesterday spoke about the reaction to his  recent Pepsi Max viral video and said, “Everywhere I look -- on my Twitter account, Facebook, every place I've been this week running into fans or just people that maybe don’t follow racing -- [they] are going cra ...

Tags: Marketing and Sponsorship, PepsiCo, NASCAR

03/18/13
EA Attorneys Point To Recent WWE Court Win

Electronic Arts is awaiting a ruling from the U.S. Court of Appeals for the Ninth Circuit as to whether it infringed on Jim Brown’s and Sam Keller’s images by using them in video games, but attorneys for the company have pointed the court to a recent court victory for World Wrestlin ...

Tags: Marketing and Sponsorship, Electronic Arts

03/15/13
Adidas Achieving Goal With New Jerseys

adidas' adiZero uniforms that several teams are wearing during conference tournaments this week are drawing a large response from fans, and if adidas "wanted a reaction, they got one," according to ESPN's Digger Phelps. The jerseys are being worn during the postseason by Baylor, Cincinnati, Kansas, ...

Tags: Marketing and Sponsorship, Adidas

03/15/13
Chase Inks Deal With Tampa Venue

JPMorgan Chase has signed on to sponsor the Tampa Bay Times Forum in a multiyear deal that also makes the company the official bank, credit card, financial services partner, ATM provider and community partner of the Lightning and AFL Storm. The partnership began with Thursday’s home game again ...

Tags: Marketing and Sponsorship, JPMorgan Chase, Tampa Bay Lightning

03/15/13
Chipotle's Celebrity Card Program Brings Exposure

Fast casual QSR Chipotle Mexican Grill has long been a popular spot among consumers, and the company's celebrity card program now has assembled an array of unofficial endorsers, including several prominent athletes. The strategy, known in the marketing industry as celebrity seeding, is neither secre ...

Tags: Marketing and Sponsorship

03/15/13
San Diego Triathlon Gets Title Sponsor

USA Triathlon and Lagardère Unlimited have agreed to a partnership that makes Finland-based fitness training system Omegawave the title sponsor of next month's event in San Diego. The Omegawave World Triathlon San Diego will be held April 18-20. Lagardère brokered the deal for the ...

Tags: Marketing and Sponsorship

03/15/13
Marketplace Roundup

Former MLBer Pedro Martinez was in Boston on Wednesday for a commercial shoot with Jordan's Furniture President Eliot Tatelman. The shoot with Cramer Productions was to produce TV and radio spots that will feature Pedro and Tatelman. The new series of Jordan's commercials will air in the Boston and ...

Tags: Marketing and Sponsorship

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