Travelers Looks To Extend PGA Tour Sponsorship NBA Player Popularity Continues To Boom Companies Coming Out With College Fragrances WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case
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PGA Tour, Travelers In Negotiations To Extend Tournament Title Sponsorship06 / 19 / 13The PGA Tour and Travelers are in "contract negotiations to extend title sponsorship for the Travelers Championship beyond 2014," according to Tom Yantz of the HARTFORD COURANT. Travelers Exec VP & Chief Administrative Officer Andy Bessette on Monday said, "Yes, we want to extend it." He added, ... |
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RBC and The Heritage officials yesterday said that RBC's "sale of its U.S. retail banking operations will not affect" its title sponsorship of the PGA Tour event. Heritage Classic Foundation Chair Simon Fraser said that the "purchase by PNC Financial Services Group Inc. does not include RBC's ...
Wozniacki Continues To Draw Sponsors' Attention
When Caroline Wozniacki takes the court tomorrow for her opening-round match at Wimbledon, she will be sporting a new logo for Sony Ericsson on her dress that represents the latest sponsorship the top-ranked player has signed. Wozniacki earlier this month renewed her deal with the London-based elect ...
Murray Begins Wimbledon With Open Spot On Shirt
Andy Murray begins Wimbledon “with a vacant space on his shirt available for multi-million pound sponsors,” according to Charles Sale of the London DAILY MAIL. Murray’s sponsorship with Highland Spring expired at the end of last year and his reps at XIX Entertainment&nb ...
Tags: Marketing and Sponsorship, Tennis
Venus Turns Heads At Wimbledon For Dress
Venus Williams won her first-round Wimbledon match today 6-3 6-1 over Akgul Amanmuradova, and Williams “wore a tennis dress with a V neck in front and an upside-down V opening in back,” according to John Martin of NYTIMES.com ( 6/20 ). ESPN’s Pam Shriver, who served as a courtside ...
Duck Boat Sponsors Help Pay For Bruins Parade
The Bruins on Saturday held their Stanley Cup championship parade, and major corporations “ponied up $50,000 apiece to get their brands on the flotilla of duck boats carrying” Bruins players, according to Greg Turner of the BOSTON HERALD. Boston Arts, Tourism & Special Events Acting ...
Marketplace Roundup
SCENEDAILY.com’s Bob Pockrass noted Roush Fenway Racing’s contract with Aflac, primary sponsor of RFR’s No. 99 Sprint Cup Series Ford driven by Carl Edwards, “expires after this season,” and it “is possible” Aflac could follow Edwards to a new team if he lea ...
Bruins Stars Drawing Interest From Sponsors
Advertising execs believe that Bruins players are "likely to score marketing gold after winning the Stanley Cup," according to Allison Knothe of the BOSTON GLOBE. Dunkin' Donuts "wants to add" Bruins G Tim Thomas, the MVP of the Stanley Cup Playoffs, "to its roster of sports pitchmen, which already ...
Hilton Head TV Ad Buy Helps Save Heritage
The Hilton Head Island Town Council voted 6-0 Thursday to "approve a five-year, $3.2 million deal to buy TV advertising spots" in an effort to help secure RBC's and Boeing's sponsorships of the PGA Tour's Heritage, according to Tom Barton of the Hilton Head ISLAND PACKET. The deal w ...
Tags: Golf, PGA Tour, Marketing and Sponsorship, Boeing Co.
Love III, Simpson Draw Looks For Polo Pants
Golfers Webb Simpson and Davis Love III drew some reactions for their "conspicuous attire" during Thursday's first round of the U.S. Open, but they "simply were following some gentle nudging from clothing sponsor Polo," according to Gene Wang of the WASHINGTON POST. Simpson wore a lime green s ...
Study: Youth Spending More On Golf
American Express released a report Friday that showed the 18-29 demo increased its spending on golf by 27% from '07-11. All other age groups decreased their spending during this period. The data is in the new U.S. Business & Consumer Golf Spending report from AmEx. The biggest hit came from seni ...
