Featured Story

Williams' Grand Slam Quest Bringing In New U.S. Open Advertisers For ESPN

Published in SportsBusiness Daily on 08 / 31 / 15

The U.S. Open, which starts today, has become a "must-buy for advertisers looking to reach one of the most affluent audiences outside of golf," but "in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix," accord...

Read More

Tags: Marketing and Sponsorship, USTA

More Stories

10/14/13
Marketplace Roundup

PVH’s Van Heusen apparel brand is rolling out its latest "Institute of Style" campaign, in which consumers can enter a Facebook promotion to win a weeklong internship with Pro Football HOFer Steve Young, who has been a Van Heusen endorser for several years. Consumers enter by sending a photo i ...

Tags: Marketing and Sponsorship

10/11/13
Loss For Mexico Could Cost Adidas, Nike

A loss for Mexico’s men’s national soccer team in its match with Panama on Friday “would be stunning not only to the team and its fans,” but to “hand-wringing” execs at Nike and adidas, according to Allan Brettman of the Portland OREGONIAN. A loss for Mexico coul ...

Tags: Marketing and Sponsorship

10/11/13
Luck Teams With Tech Startup MC10

Cambridge, Mass.-based tech startup MC10 on Thursday announced that Colts QB Andrew Luck is "joining its 'Sports Advisory Board,'" according to Sean Gregory of TIME.com. Luck gets "an equity stake in the company," though neither side would reveal the size of the stake. MC10 makes "stretchable, ultra ...

Tags: Marketing and Sponsorship, Indianapolis Colts

10/11/13
Marketplace Roundup

Bell Canada on Thursday announced a new multi-year strategic partnership with the NBA that enhances the company's position as the official communications partner for the league in Canada. Bell will be the presenting sponsor of the NBA Canada Series preseason game platform, beginning with the upcomin ...

Tags: Marketing and Sponsorship

10/10/13
Warriors Expanding Marketing Efforts In China

The Warriors are expanding their marketing efforts internationally this week "in a huge way with the launch of a Chinese-language website and a presence on Weibo, China's largest microblogging service," according to Benny Evangelista of the S.F. CHRONICLE. The Warriors yesterday, on the eve of their ...

Tags: Golden State Warriors, Marketing and Sponsorship

10/10/13
GoDaddy Likely Out As Hinchcliffe Sponsor

It is "nearly certain" that GoDaddy "will not be back" as IndyCar driver James Hinchcliffe's sponsor next season, according to Dean McNulty of the TORONTO SUN. GoDaddy "has not made an official announcement yet but it is generally known it is taking all of its money to NASCAR next season." Hinchclif ...

Tags: Marketing and Sponsorship, IndyCar

10/10/13
Marketplace Roundup

ADWEEK's Tim Nudd noted Samsung's new "Design Your Life" spot advertising the Galaxy Note 3 and Galaxy Gear features New Zealand singer Lorde and La Liga club FC Barcelona F Lionel Messi. Lorde "lends the melody of her chart-topping hit 'Royals' to this two-minute Samsung ad." The spot, directed ...

Tags: Marketing and Sponsorship

10/09/13
Mondelez Set To Unveil Soccer Sponsorship

Food & beverage company Mondelez Int'l today will announce an "expansive sponsorship deal" with the U.S. men's and women's national soccer teams, Liga MX club Chivas de Guadalajara, Sounders F Clint Dempsey, Galaxy D Omar Gonzalez and NWSL Portland Thorns F Alex Morgan, according to Andrew Ada ...

Tags: Marketing and Sponsorship, Soccer

10/09/13
National Univ. To Title Sponsor Holiday Bowl

The '13 Holiday Bowl at Qualcomm Stadium now will "be known as the National University Holiday Bowl," according to a source cited by Stefanie Loh of the SAN DIEGO UNION-TRIBUNE. Terms of National Univ.'s title sponsorship have yet to be released. The San Diego-based institution "offers a range of o ...

Tags: Marketing and Sponsorship, Football

10/09/13
Company Focuses On Track Sponsorships

Former Charlotte Motor Speedway President Humpy Wheeler yesterday announced the formation of a new company that will represent grassroots racetracks nationwide in national sponsorship sales. The company, Speedway Benefits, has gotten commitments from 400 of the 1,200 grassroots racetracks around the ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug