Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
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Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
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Byron Nelson Classic To Feature HP Tech Zone
Frank Accettulli has one goal for the HP Byron Nelson Championship: to become the most tech-savvy golf tournament on the PGA Tour. Accettulli, HP’s VP/Corporate Marketing, Sponsorship & Events, has put a renewed focus on that goal with this week’s tournament just outside of Dallas. I ...
Marketplace Roundup
The MLS Red Bulls have signed a one-year partnership with Kia Motors America to make the automaker the official automobile of the team and Red Bull Arena. An industry source valued the deal in the low-to-mid six figures. It is the first automobile sponsor for the team under the Red Bull brand. The p ...
NBC Sells Nearly Half Of Super Bowl XLVI Ads
NBC has “sold nearly half of its available Super Bowl XLVI spots, cutting deals with a number of repeat clients looking to protect their positions in the big game,” according to sources cited by Anthony Crupi of ADWEEK. Precise ad rates are unavailable, but NBC is “believed t ...
Tags: Marketing and Sponsorship, Football, NFL, NBC, CBS, Fox
A-B Signs Multiyear Extension At Daytona
Daytona Int'l Speedway announced this morning that Anheuser-Busch has signed a multiyear renewal for its Budweiser brand to remain the track's exclusive beer sponsor and title partner of NASCAR's Budweiser Shootout. As part of the agreement, Budweiser will also begin a non-exclusive promotional part ...
Aflac Advertises Job Opening On Stock Car
Aflac during Saturday's NASCAR Sprint All-Star Race posted a "Now Hiring" sign on Carl Edwards' No. 99 Ford, according to J. Scott Trubey of the ATLANTA CONSTITUTION. Aflac "has sponsored Edwards for three years, and it’s the company’s first attempt to recruit directly via stock car ...
Fox Sold Out Champions League Inventory In Mid-April
Fox sold out its ad inventory for the UEFA Champions League Final in mid-April, when Gatorade picked up the last two spots. Last year, the same game did not sell out until early May. Fox is reporting that pricing is up about 10-15% this year. In addition to Gatorade, Apple and Burger King are new ad ...
Nike Vying For Women's Interest In Moore Signing
Soccer star Mia Hamm “lured American girls to soccer in droves,” and Nike's Jordan Brand is about to find out if new endorser Maya Moore “might have the same marketing impact in basketball,” according to Allan Brettman of the Portland OREGONIAN. Moore last week signed a ...
Tags: Marketing and Sponsorship, Nike, WNBA
Marketplace Roundup
The Bucks on Friday said that they have "reached agreement on a multi-year sponsorship with YES Vodka." The deal includes sponsorship "on the Bucks radio network, in-arena signage and social media elements." Financial details were not disclosed. The vodka brand became available at Bradley Cente ...
LeBron James' Brand On The Rise
Heat F LeBron James’ brand “may finally be on its way back” following his highly publicized signing with the team last summer, according to Rich Thomaselli of AD AGE. James has “quietly worked to repair his image, to the point where his No. 6 ended up as the league's bes ...
Mets, Duane Reade Pair Up For Sponsorship
The Mets have signed a sponsorship deal with N.Y.-based pharmacy chain Duane Reade for the rest of the '11 season. Financial terms were not disclosed, but the partnership will carry two key elements. The first is an "Honorary Captain" program based around the club's July 1-3 Subway Series games agai ...
