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Nike Signs 23-Year Sponsorship Extension With USATF Valued At More Than $400M

04 / 17 / 14

Nike and USA Track & Field yesterday announced a 23-year sponsorship extension that is valued at more than $400M. The current eight-year deal Nike signed with USATF through '16 is worth an estimated $10M a year. Sources valued the new deal, which runs from '17-40, at more than double that: $20M+...

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Tags: Marketing and Sponsorship, Nike, USA Track and Field

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