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SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 30 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/...

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10/29/12
Taco Bell Expects Millions Of Free Tacos

Taco Bell Chief Marketing & Innovation Officer Brian Niccol said the QSR anticipates giving away a "couple million" Doritos Locos tacos as part of a promotion with MLB. The QSR agreed to give the tacos out for free if any player stole a base during the World Series. Giants CF Angel Pagan f ...

Tags: Marketing and Sponsorship, MLB, Fox

10/29/12
Marketplace Roundup

GOLFCHANNEL.com's Rex Hoggard wrote golfer Rory McIlroy at the end of this year is "poised to sign a 10-year deal" with Nike worth a reported $250M, and McIlroy "deserves whatever mega-deal his management team can conjure up." However, this is "delicate ground." The game of golf's "historical footno ...

Tags: Marketing and Sponsorship

10/26/12
World Series Marketing Notes

MLB auto sponsor Chevrolet this weekend will light up the Palms Building, located across from Comerica Park, with a digital car-themed projection, part of a comprehensive activation plan for the company. Chevy also is sponsoring the World Series MVP trophy, the Roberto Clemente Award for community s ...

Tags: Marketing and Sponsorship, MLB

10/26/12
Peyton Becomes Papa John's Franchisee

Broncos QB Peyton Manning became the “newest franchisee for Papa John's pizza, signing a deal to own 21 stores in the Denver area Friday, the same day the pizza maker also announced it had signed a multi-year contract to continue as the official pizza of the NFL and the Super Bowl,” acco ...

Tags: Marketing and Sponsorship, Denver Broncos, NFL

10/26/12
ManU Opts Out Of DHL Training Partnership

EPL club Manchester United has bought out of its training kit partnership with DHL, according to the club's 20-F annual report filed on Thursday. The training kit deal, signed in August '11 and set to expire on June 30, 2014, now expires June 30, 2013. Financial terms were not available. DHL remains ...

Tags: Franchises, Marketing and Sponsorship

10/26/12
"SNF" A Key Ad Platform For Prez Candidates

"SNF" viewers living in areas that are still considered battleground markets for the presidential election will see an increase in political advertisements this weekend, as media buyers for President Obama and Mitt Romney have stepped up their ad purchases over the past several days. It does not hur ...

Tags: Marketing and Sponsorship

10/25/12
Tigers See Uptick In Merchandise Sales

The Tigers have seen a “significant surge in merchandise sales in the past week and are outselling" the Giants, according to a SportsOneSource industry report cited by Richard Burr of the DETROIT NEWS. SportsOneSource found that the Tigers are No. 2 in MLB merchandise market share at 11% "duri ...

Tags: Marketing and Sponsorship, MLB, Detroit Tigers

10/25/12
McIlroy's Expiring Contract Opens Door For Nike

Golfer Rory McIlroy allowing his clothing endorsement deal with Oakley to expire at the end of the year "would make sense if he was going to sign a Nike deal," according to Alex Miceli of Golfweek. There were “negotiations with Oakley in Atlanta at the Tour Championship," but the sides "didn&r ...

Tags: Marketing and Sponsorship, Nike

10/25/12
Caterpillar Satisfied With RCR, Burton ROI

Caterpillar NASCAR Program Dir Greg Towles said that driver Jeff Burton's “lack of success hasn't impacted the value of Caterpillar's sponsorship,” according to Nate Ryan of USA TODAY. Caterpillar is in its fourth season with Richard Childress Racing, and is Burton's "primary sponsor for ...

Tags: Marketing and Sponsorship, Caterpillar Inc.

10/25/12
Openly Gay Boxer Fielding Endorsement Calls

Orlando Cruz earlier this month became what is believed to be the first active boxer to announce that he is gay, and sponsors have since "come calling," according to HBO’s Jon Frankel. Cruz said before his announcement he did not “have any sponsors” but now he is fielding calls fro ...

Tags: Marketing and Sponsorship, Boxing

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