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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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Sherman Critical Of Several NFL Policies

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Burbank Airport Partners With Rose Bowl

The Burbank Bob Hope Airport in California is hoping to raise awareness by "targeting college sports fans throughout the country with bowl season around the corner," according to Chad Garland of the BURBANK LEADER. The airport on Monday will launch a sweepstakes on the Rose Bowl's Facebook page in w ...

Tags: Marketing and Sponsorship

Up-And-Coming Drivers Lack Sponsorship

Most NASCAR drivers "like to have their sponsorship lined up" at this point of the offseason for the following year, but there are several "young drivers scrambling for sponsorship or still trying to figure out their 2015 plans," according to Bob Pockrass of SPORTING NEWS. That group includes Darrel ...

Tags: Marketing and Sponsorship, NASCAR

Source: Sony To Pull FIFA Sponsorship

Sony has decided to "end its sponsorship" of the FIFA World Cup "amid growing concerns about the transparency of the bidding process for the next two tournaments," according to a source cited by Eric Pfanner of the WALL STREET JOURNAL. Sony’s contract as one of six official partners of FIFA wa ...

Tags: Marketing and Sponsorship, FIFA, Sony

USOC Extends Nike Deal Through '20

The USOC and Nike yesterday announced that they have extended their sponsorship deal through '20. Nike will provide footwear and apparel for U.S. Olympic and Paralympic athletes, including the medal stand uniform for the '18 PyeongChang and '20 Tokyo Games. Nike also will provide the award uniforms ...

Tags: Marketing and Sponsorship, Nike, USOC

Bud Sticking With Clydesdales For Super Bowl

An Anheuser-Busch spokesperson said that the "famous Clydesdale horses" will indeed be "making an appearance in Budweiser’s Super Bowl ads," according to Suzanne Vranica of the WALL STREET JOURNAL. The spokesperson said, "The Clydesdales play a strong role for the brand, representing Budweiser ...

Tags: Anheuser Busch, Marketing and Sponsorship, Super Bowl, Volkswagen

Fanatics Preps For Busy Holiday Season

See the full listing for Fanatics Execs from Jacksonville-based Fanatics said that they now "are opening what they call their 'holiday playbook' that will see a massive influx of workers to handle an anticipated hundreds of thousands, possibly millions, of orders in the next month, ...

Tags: Marketing and Sponsorship

Fantex Selling Alshon Jeffery IPO

Related stories : Fantex Files For IPO, Will Sell Stock In Arian Foster's Future Brand Income F oster Injury At Bad Time For Fantex; Pundits Poke Holes In Investment Fantex' Vernon Davis Stock Surges On First Day Of Trading, Raising $4.2M Bills QB E.J. Manuel Join ...

Tags: Marketing and Sponsorship, Fantex

Marketplace Roundup

ESPN.com's Darren Rovell noted Giants WR Odell Beckham Jr. was "originally booked as an add-on" to an autograph signing for WR Victor Cruz at a Long Island mall yesterday, but he "became the main event." Steiner Sports "didn't change its prices ($39 for Beckham and $69 for Cruz), but did capitalize ...

Tags: Marketing and Sponsorship

Patriots' Nike Shoe Goes On Sale Monday

Nike today began selling its Patriots Lunar Force 1, a shoe "specially designed" for Patriots Owner Robert Kraft, according to Joseph Kahn of the BOSTON GLOBE. The shoe, which retails for $150, features "black with white soles, a dark Nike 'swoosh' down the side" and a Patriots logo on the tongue." ...

Tags: Nike, Marketing and Sponsorship, New England Patriots

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