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Published in SportsBusiness Daily on 01 / 28 / 15

Saints QB Drew Brees will appear on TBS' "Conan" at 11:00pm ET.

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02/11/13
Dwight Howard's Q Score Falling Fast

Lakers C Dwight Howard's Q Score has fallen by seven points in the past year, and the numbers "aren't pretty," according to data from Marketing Evaluations Inc. cited by Sean Deveney of SPORTING NEWS. Q Score data shows that Howard in January '12 was recognized by 28% of those polled, ...

Tags: Marketing and Sponsorship, NBA, Los Angeles Lakers

02/11/13
Beckham Shirts Already A Big Seller For PSG

Ligue 1 club Paris Saint-Germain “expect to cash in” on signing MF David Beckham “by selling 150,000 replica kits bearing the former England captain's name before the end of the season,” according to Alex Miller of the London DAILY MAIL. Beckham has "raised a staggering&rdquo ...

Tags: Marketing and Sponsorship, Soccer

02/11/13
TaylorMade Profile Details Rapid Rise

Callaway and TaylorMade were the two “heavyweight contenders among golf-club makers” five years ago, but today, TaylorMade “hasn’t just blown away Callaway, it now positively dominates the business,” according to John Paul Newport of the WALL STREET JOURNAL.TaylorM ...

Tags: Marketing and Sponsorship, TaylorMade Golf, Callaway Golf, PGA Tour, Golf

02/08/13
Tannehill Partners With Broward Health

Dolphins QB Ryan Tannehill on Thursday was named "'the official face' of the Broward Health hospital system's orthopedic and sports medicine services,” according to Nicole Brochu of the South Florida SUN-SENTINEL. The three-year agreement, Tannehill's "first endorsement deal in South Florida," ...

Tags: Marketing and Sponsorship, Miami Dolphins

02/08/13
Marketplace Roundup

Bristol Motor Speedway officials announced that comedian Jeff Foxworthy’s Original Grit Chips “will sponsor the spring Nationwide Series race at Bristol Motor Speedway for the next four years.” The deal “won’t be the comedian’s first venture into race sponsorship, ...

Tags: Marketing and Sponsorship

02/07/13
Vans To Title Sponsor U.S. Open Of Surfing

Vans has signed a three-year deal to replace Nike as the title sponsor of the U.S. Open of Surfing. The event, which is owned and operated by IMG, takes place in late July in Huntington Beach, Calif. Financial terms of the Vans deal were not available. Sources valued Nike's title sponsorship, which ...

Tags: Marketing and Sponsorship

02/07/13
Flyers' Giroux Leads NHL Jersey Sales

Flyers RW Claude Giroux topped the list of best-selling player jerseys for the month of January, retaining the No. 1 rank he held following the ’11-12 regular season, according to data from Shop.NHL.com. Compared to the end of the regular season last year, Penguins C Sidney Crosby held firm in ...

Tags: Marketing and Sponsorship, NHL

02/07/13
USOC Sponsors Mark Sochi Year-Out Date

USOC sponsor Kellogg’s today announced a roster of nine former U.S. Olympians and hopefuls for the '14 Sochi Games that it will feature in marketing and promotions around the event. The company signed snowboarder Gretchen Bleiler, Gold Medal-winning figure skater Kristi Yamaguchi, '80 hoc ...

Tags: Marketing and Sponsorship

02/07/13
Beckham Stars In H&M Bodywear Spot

Soccer star David Beckham “appears in a new short, filmed by Guy Ritchie in Los Angeles to promote the latest collection of David Beckham bodywear at H&M,” according to the AFP. The 1:40 short “starts with Beckham waving off his family" on a sunny L.A. morning, then “ ...

Tags: Marketing and Sponsorship, Soccer

02/06/13
Fox Begins Super Bowl Ad Outreach

Fox has begun “making early outreach to advertisers” about involvement in next year's Super Bowl XLVIII as part of “broader talks with marketers about supporting Fox sports-oriented media outlets,” according to sources cited by Brian Steinberg of AD AGE. A source said that ta ...

Tags: Marketing and Sponsorship, Fox, NFL

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