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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Heat Merch Selling Quickly

Heat fans "returned to stores Friday morning in search of 2013 NBA Championship merchandise," according to WSVN.com. About two dozen customers "showed up just before 6 a.m. at the Sports Authority in Midtown Miami, hours after the Heat won the championship." Lines "looked like Black Friday at stores ...

Tags: Marketing and Sponsorship, NBA, Miami Heat

CytoSport Ends Hernandez Deal

CytoSport, the maker of Muscle Milk, on Friday "yanked its endorsement deal" with Patriots TE Aaron Hernandez "as police continue to probe the homicide of a man found less than a mile" from his home, according to Marie Szaniszlo of the BOSTON HERALD. The company said in a statement, "In light of the ...

Tags: Marketing and Sponsorship, NFL, New England Patriots

LeBron's Marketing Appeal Ever On The Rise

Nike moments after Heat F LeBron James was named the NBA Finals MVP on Thursday “released a spectacular commercial to commemorate it,” according to Sean Highkin of USATODAY.com. The 60-second spot “features an answering machine belonging to LeBron, with Drake, Dr. Dre, Warren B ...

Tags: Marketing and Sponsorship, Miami Heat

Is Judge Holding Reservations In O'Bannon Case?

While legal experts expect Judge Claudia Wilken, who is ruling on the O'Bannon v. NCAA case, will “in fact certify the class, some of her questions Thursday signaled she might be holding reservations,” according to Stewart Mandel of SI.com. The case originated from former UCLA basketball ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Patriots TE Aaron Hernandez has not been ruled out as a suspect in a murder investigation, and FOXSPORTS.com's Ross Jones reported his endorsers have "let it be known" they are tracking the situation. CytoSport, the maker of Muscle Milk, "signed Hernandez before the start of the 2012 season," and cu ...

Tags: Marketing and Sponsorship

NBA Targeted To Promote Obamacare?

The White House has “reached out to the NBA about a potential marketing partnership to promote” the Patient Protection & Affordable Care Act, better known as Obamacare, according to Kyle Cheney of POLITICO. It is unclear “whether a potential partnership would put big-name ballp ...

Tags: Marketing and Sponsorship, NBA

More NBA Teams To Wear Sleeved Jerseys

The Warriors this season became the first NBA team to wear adidas' short-sleeve jersey during games, and as many as five clubs will wear them "as an alternate jersey for as much as 12 games" next year, according to a source cited by Darren Rovell of ESPN.com. NBA Exec VP/Global Marketing Sal LaRoc ...

Tags: Marketing and Sponsorship, NBA, Adidas

Alex Morgan Marketing Profile On The Rise

NWSL Portland Thorns F Alex Morgan has become the "new face" of women's soccer in the U.S., and only retired player Mia Hamm has "experienced the whirlwind of mainstream stardom that is now sweeping up Morgan," according to Grant Wahl of SI. Morgan is a "fresh-faced scorer with limitless m ...

Tags: Marketing and Sponsorship, Soccer

A-B InBev Hires BBDO For Bud Light

Anheuser-Busch InBev is "hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August," according to Schultz & Parekh of AD AGE. A-B VP/Marketing Paul Chibe said the tw ...

Tags: Marketing and Sponsorship, Anheuser-Busch Cos.

Olympic Marketing Notes

Phillips 66 today unveiled a new commercial featuring Cullen Jones that will air on NBC during coverage of USA Swimming's Phillips 66 National Championships. The spot features the Gold Medal-winning swimmer telling his story of nearly drowning as a 5-year old and promoting the Make a Splash pr ...

Tags: Marketing and Sponsorship

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