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Ralph Lauren's Team USA Opening Ceremony Uniforms Embedded With Heating Technology

Published in SportsBusiness Daily on 01 / 22 / 18

Polo Ralph Lauren's Team USA Olympic and Paralympic uniforms for the Opening Ceremony at the Pyeongchang Games will be "embedded with wearable heating technology," according to Maria Puente of USA TODAY. The "red-white-and-blue down parkas" are equipped with a "button on a slender battery pack insid...

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Tags: Marketing and Sponsorship, Polo Ralph Lauren

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Rival Jerky Brands Using Athletes In Campaigns

Jerky brand Oberto today announced that it has added Patriots TE Rob Gronkowski, MLB Giants RF Hunter Pence and action sports star Travis Pastrana to its roster of sports-related endorsers, joining Seahawks CB Richard Sherman and ESPN's Stephen A. Smith. All five endorsers will be featured in the br ...

Tags: Marketing and Sponsorship

Murray Against Tennis Partnering With Gamblers

In Melbourne, Michael Chammas reports tennis player Andy Murray has described the "decision to appoint a betting partner at a grand slam as 'hypocritical.'" The Australian Open this year signed betting agency William Hill to a sponsorship deal, but Murray "is opposed to the historic partners ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Boston, Donna Goodison writes analysts expect newly appointed adidas CEO Kasper Rorsted to "usher in some cost-cutting to improve Adidas margins and to potentially sell more non-core businesses, leading to some speculation about Reebok." But NPD Group Sports Industry Analyst Matt Powell "doe ...

Tags: Marketing and Sponsorship

Mini USA To Run Star-Studded Super Bowl Ad

Mini USA is "readying a 30-second commercial for its Mini Clubman" to run during Super Bowl 50 starring six celebrities: tennis player Serena Williams, retired soccer player Abby Wambach, Baseball HOFer Randy Johnson, skateboarder Tony Hawk, rapper T-Pain and actor Harvey Keitel, according ...

Tags: Marketing and Sponsorship, Super Bowl

Cam Newton: Charlotte's First Superstar

Panthers QB Cam Newton has “transcended this top-25 market to become the first national superstar in the history of Charlotte team sports,” according to a front-page piece by Jonathan Jones of the CHARLOTTE OBSERVER. Newton is “regularly featured on national television advertisemen ...

Tags: Marketing and Sponsorship, Carolina Panthers

DraftKings May Not Repeat NFL Marketing Blitz

Going into next football season, DraftKings "may not repeat the marketing blitz that made it one of TV’s biggest advertisers during the opening weeks of the NFL season," according to Curt Woodward of the BOSTON GLOBE. DraftKings Global CMO Janet Holian, who was recently hired , said, "We had ...

Tags: Marketing and Sponsorship

Inside Holm's New Deal With Supplement Maker

UFC fighter Holly Holm has "signed an endorsement deal with a supplement maker that sells products banned from UFC and deemed illegal" by the FDA, according to Josh Peter of USA TODAY. Holm "recently agreed to a two-year deal with Hi-Tech Pharmaceuticals." In a new ad, Holm is "pictured next to ...

Tags: Marketing and Sponsorship, UFC

Ohio State, Nike Agree To Record Extension

Ohio State's 20-year sponsorship deal with Nike "has grown by 15 more years" and $252M, extending the partnership, which was slated to end July 31, 2018, to '33, according to Mary Mogan Edwards of the COLUMBUS DISPATCH. Along with gear and cash for NCAA teams, "it means scholarships, internship ...

Tags: Marketing and Sponsorship, Nike

NBC Expects To Break Records With Rio Ad Sales

Ad sales for the '16 Rio Games had been lagging compared to the '12 London Games until recently, as a surge of big-dollar deals has NBC Sports Exec VP/Sales & Sales Marketing Seth Winter promising a big year. "We will break revenue records here, there’s no doubt about that,” Wi ...

Tags: Marketing and Sponsorship, NBC

Lionel Taking Over NASCAR's Diecast Collection

Lionel will sell its NASCAR diecast collection at retailers like Wal-Mart, Target NASCAR licensee Lionel Racing has assumed mass-distribution rights for NASCAR’s diecast collection, expanding i ...

Tags: Marketing and Sponsorship, NASCAR

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