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Flacco Struggles To Throw A Party In Humorous Three-Minute Ad For Pepsi, Tostitos

Published in SportsBusiness Daily on 08 / 27 / 15

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o...

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Tags: Marketing and Sponsorship, NFL, PepsiCo

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Sports Investment Bank Signs Olympic Hopeful

Sports investment bank Park Lane has signed an endorsement deal with Olympic speedskating hopeful Elli Ochowicz. It is the investment bank’s first athlete endorsement. The deal, which is in an unusual category for athlete endorsements, comes at a time Olympic hopefuls are pursuing funding thro ...

Tags: Marketing and Sponsorship

Nike Unveils Pro Bowl Unis

Nike took over the NFL's apparel contract last season, but the company's "distinctive sense of style -- which has outfitted the Oregon Ducks for years and gradually made its way across the college football landscape -- hadn't really made a true NFL debut" until now, according to Allan Brettman of th ...

Tags: Marketing and Sponsorship, NFL, Nike

THQ Sues EA, Zuffa

Bankrupt video game maker THQ is suing UFC parent company Zuffa and EA, "stating that EA had informed Zuffa of THQ’s shaky finances as EA and Zuffa worked together ... so that EA could acquire the license to UFC video games ," according to court documents cited by Jason Cruz of MMAPAYOUT.com. ...

Tags: Marketing and Sponsorship, UFC, EA Sports

Team Canada Hockey Jerseys Panned

Team Canada’s Olympic hockey jerseys yesterday "were met with much criticism and little praise following" an official unveiling at Maple Leaf Gardens, according to Brendan Kennedy of the TORONTO STAR. Nike Senior Category Creative Dir Ken Black said that the design "aims to be a modern take on ...

Tags: Marketing and Sponsorship, Nike

Kaepernick Continues To Lead NFL Jersey Sales

49ers QB Colin Kaepernick’s jersey remained the top-seller among players on NFLShop.com from April 1 through the end of September, while Broncos QB Peyton Manning took over the No. 2 spot from Seahawks QB Russell Wilson. Kaepernick held the top spot when sales were examined through the end of ...

Tags: Marketing and Sponsorship, NFL

Riddell Seeing Steady Profits

Revenue at helmet manufacturer Riddell has grown by more than 40% since '09 to more than $200M, due to "high-tech helmets, demand for more protective gear and higher price points for some products," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. While costs from "concussion-related litigation ...

Tags: Marketing and Sponsorship, Riddell Sports, NFL

USOC Sponsors Look Olympians With Stories

USOC sponsors are “finalizing and announcing rosters of athletes to represent their brands" in advance of the '14 Sochi Games, according to Rachel Axon of USA TODAY. Skier Torin Yater-Wallace, who signed with Target in '11, has since “signed a sponsorship with Kellogg’s and is expe ...

Tags: Marketing and Sponsorship

Nike Invests In Robotics Startup Grabit

Nike yesterday announced that it is "taking a minority investment" in Santa Clara, Calif.-based startup Grabit, Inc., a company "in Silicon Valley’s emerging robotics technology field," according to Allan Brettman of the Portland OREGONIAN. How Nike will work with Grabit was "not immediately c ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

The Madison Square Garden Co. and Lenox Hill Hospital, part of the North Shore-LIJ Health System, today announced a multiyear marketing partnership designating Lenox Hill as the official hospital of the NHL Rangers and an official partner of MSG. Lenox Hill will receive brand exposure across multipl ...

Tags: Marketing and Sponsorship

NCAA Inks Burger King Sponsorship

Burger King has "agreed to a multiyear deal that will make it an NCAA corporate partner" in the QSR category, according to sources cited by Michael Smith of SPORTSBUSINESS JOURNAL. The Miami-based QSR will "come in at the partner level, where rights fees typically go for mid-seven figures a year." ...

Tags: Marketing and Sponsorship, NCAA, Burger King

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