Featured Story

Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

Read More

Tags: Marketing and Sponsorship, Adidas

More Stories

04/13/12
Marketplace Roundup

adidas Chair & CEO Herbert Hainer last week in German-language newspaper Frankfurter Allgemeine Zeitung said that the company “plans to slash the number of products it produces by as much as one quarter.” He said that adidas “currently sells 46,897 different lines of products, ...

Tags: Marketing and Sponsorship

04/12/12
NCAA Trying To Control Bowl Sponsors

The NCAA “wants to maintain oversight over bowl sponsors and advertising,” and the organization has “drafted a detailed advertising, sponsorship and promotional policy to be considered” by the NCAA BOD later this month, according to Dennis Dodd of CBSSPORTS.com. The documents ...

Tags: NCAA, Marketing and Sponsorship

04/12/12
Roger Penske Talks IndyCar, NASCAR Engine Switch

When it comes to "racing excellence," motor sports team Owner Roger Penske is the "gold standard," according to Bruce Martin of SI.com. From his series-high 161 IndyCar wins to his 72 career NASCAR victories, Penske has "visited Victory Lane 353 times" in his career. The 75-year-old Penske "shows no ...

Tags: NASCAR, IndyCar, Marketing and Sponsorship

04/12/12
Citi Unveils Marketing Program For London Games

Citi today unveiled its Olympic marketing program, which allows Americans to use Facebook and Twitter to direct $500,000 to non-profit sport organizations selected by the bank’s endorsed athletes. The program, which is called “Every Step of the Way,” is designed to fund U.S. Olympi ...

Tags: Marketing and Sponsorship, Citibank

04/12/12
Is Adidas Part Of Muhammad-UCLA Marriage?

Top high school basketball player Shabazz Muhammad yesterday committed to play for UCLA next year, and it “would be naive for anybody to suggest the financial relationship” adidas has with people around Muhammad “didn't factor into his decision to attend" the school, according ...

Tags: Marketing and Sponsorship, Adidas

04/12/12
CFL To Unveil New Reebok Jereys For All Eight Teams

The CFL announced yesterday that it "plans to unveil redesigned jerseys for all eight teams this spring, hoping a new line of products will boost already strong merchandise sales," according to Morgan Campbell of the TORONTO STAR. Over the past five years, the league’s merchandise revenue "has ...

Tags: Marketing and Sponsorship, CFL, Reebok

04/12/12
Marketplace Roundup

COUNTERKICKS.com’s John Brilliant reported Knicks G Baron Davis and Li-Ning “have split up.” Li-Ning “initiated an early termination” of the endorsement deal, which was originally signed in ‘08 and “not due to expire until later in 2013.” Sources said ...

Tags: Marketing and Sponsorship

04/11/12
Ping To Sell Watson's Pink Driver

Ping announced yesterday that it will sell 5,000 "limited-edition all-pink G20 drivers" similar to the one golfer Bubba Watson used during The Masters for $430 in pro shops starting on June 1, according to David Dusek of GOLF.com. Five percent of the proceeds "from the sale of the drivers will go to ...

Tags: Marketing and Sponsorship, Ping

04/11/12
NCAA Looking To Hire Agency To Improve Brand

The NCAA “is looking for an agency to help improve its branding and communications,” according to a document cited by Kunur Patel of AD AGE. The organization is "looking to hire a full-service agency for $1.25 million annually over two years to primarily ‘increase awareness of and ...

Tags: NCAA, Marketing and Sponsorship

04/11/12
Reebok, Nike Settle Dispute Over Tebow Apparel

Reebok and Nike have "agreed to settle litigation over the sale" of Jets apparel featuring QB Tim Tebow, according to Chad Bray of the WALL STREET JOURNAL. A stipulated judgment filed yesterday indicated that Reebok will recall Jets apparel featuring Tebow's name and number "from its distribution sy ...

Tags: Marketing and Sponsorship, Nike, Reebok

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug