Featured Story

Making A Return Call: AT&T Renews Partnership With MLS, U.S. Soccer

Published in SportsBusiness Daily on 07 / 20 / 17

AT&T has renewed its partnerships with MLS, U.S. Soccer and the Mexican National Team's U.S. tour. AT&T has been a partner of the properties for at least eight years. As part of its deal with MLS, AT&T will become presenting sponsor of the final day of the regular season, known as Decisi...

Read More

Tags: Marketing and Sponsorship, MLS, ATT

More Stories

Marketplace Roundup

Pennsylvania-based LECOM Health has signed a four-year deal with the PGA Tour to become the title sponsor of a new Web.com Tour event at Peek'n Peak Resort in Western New York, beginning next year ( PGA Tour ). The deal brings pro golf back to the resort "with a much healthier outlook after a six-ye ...

Tags: Marketing and Sponsorship

Hornets, FanDuel Sign Multiyear Deal

FanDuel has "signed on as a sponsor" of the Hornets as part of an agreement "worth an estimated $300,000 to $500,000 per year," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Terms were not disclosed, but sources said that the value of the multiyear agreement is in the "mid-six figure ...

Tags: Marketing and Sponsorship, Charlotte Hornets, NBA

Behind Sherwin-Williams' Deal With IndyCar, IMS

Sherwin-Williams earlier this year "quietly struck a joint deal with IndyCar and Indianapolis Motor Speedway," according to Adam Stern in this week's SPORTSBUSINESS JOURNAL. Sources said that the two-year agreement "includes significant value-in-kind." Sherwin-Williams "becomes the official paint of ...

Tags: Marketing and Sponsorship, IndyCar

WMG Using Image Recognition Company

Wasserman Media Group has partnered with Nervve, a video and image recognition technology company, to exclusively use Nervve visual search products with its sports and entertainment clients. Originally developed for military and intelligence-based uses, Nervve's technology allows for the ability to ...

Tags: Marketing and Sponsorship

Eli, Romo Star In DirecTV Sunday Ticket Ads

DirecTV launched the latest spots to promote its NFL Sunday Ticket package, and Giants QB Eli Manning appears in one spot "as 'Bad Comedian Eli Manning,' which follows the same format as the popular Rob Lowe commercials," according to John Healy of the N.Y. DAILY NEWS. Manning's character "appe ...

Tags: Marketing and Sponsorship, DirecTV, NFL

MLS Inks Multiyear Deal With DraftKings

MLS has signed a multiyear deal with DraftKings, which becomes the exclusive daily fantasy provider of the league in the U.S. and Canada. DraftKings will offer exclusive MLS fantasy games and experiences and get exposure in stadiums and on digital platforms. DraftKings, which will develop new games ...

Tags: Marketing and Sponsorship, MLS

NFL Debuts New Fantasy Football Campaign

The NFL is using Giants WRs Odell Beckham Jr. and Victor Cruz, Steelers WR Antonio Brown and Packers RB Eddie Lacy and WR Randall Cobb in its new campaign touting fantasy football. The campaign -- called “Friends Don’t Small Talk, Friends Talk Fantasy” -- will run on the league ...

Tags: Marketing and Sponsorship, NFL

CAA Signs On As Title Sponsor Of WCOS

CAA will become title sponsor of the World Congress of Sports, the industry-leading gathering presented by SportsBusiness Journal/Daily. The CAA World Congress of Sports will take place April 13-14, 2016, at the JW Marriott Los Angeles at L.A. Live. Under the terms of the agreement, CAA will be the ...

Tags: Marketing and Sponsorship

Fox Sports Engage Launched For Social Media

Fox Sports Digital has created a new online and mobile advertising product designed to leverage the reach of the company’s various social media extensions on Facebook, Twitter, YouTube and other similar platforms. Fox Sports Engage will offer to advertisers aggregated inventory across the soci ...

Tags: Marketing and Sponsorship, Fox

Top Sponsors Call Meeting With FIFA

FIFA next month will meet with its top sponsors "after three of them increased pressure for major reforms to soccer's governing body following a series of corruption scandals," according to Brian Homewood of REUTERS. FIFA Secretary General Jerome Valcke said that Coca-Cola, Visa and McDonald's had " ...

Tags: Marketing and Sponsorship, FIFA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug