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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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DraftKings Signs Sponsorship Deal With 76ers

Related stories : Patriots Become First NFL Team To Sign Deal With DraftKings DraftKings Signs Deal With NHL As League's Official Daily Fantasy Game NBA Signs Four-Year Deal With FanDuel, Gets Equity Stake In Company Leagues Embrace Daily Fantasy Despite Traditio ...

Tags: Marketing and Sponsorship, Philadelphia 76ers

Adidas Unveils NBA All-Star Game Uniforms

adidas this morning unveiled the uniforms and apparel for the ‘15 NBA All-Star Game in N.Y., and the jerseys are "starkly plain compared to previous years, a tribute to the style of apparel conjured up from the host city's basketball past," according to Darren Rovell of ESPN.com. The &ldq ...

Tags: Marketing and Sponsorship, NBA, Adidas

Tiger Inks Deal With India's Hero MotoCorp

India-based motorcycle manufacturer Hero MotoCorp has hired Tiger Woods to "promote its brand as it pushes into new markets and aims to double production" to 12 million units annually in the next five years, according to Victor Mallet of the FINANCIAL TIMES. Hero Managing Dir & CEO Pawan Munjal ...

Tags: Marketing and Sponsorship, Golf

Nissan To Make First SB Appearance Since '97

Nissan today announced it will advertise during NBC's broadcast of Super Bowl XLIX, the first time the automaker will have a presence in the game since '97. The ad will be part of Nissan's "Big Moments" marketing campaign. More details about the ad and the automaker's social media activation around ...

Tags: Marketing and Sponsorship, Nissan, Super Bowl

Hubolt Creates Limited-Edition Lakers Watch

Available exclusively at Hublot's Beverly Hills boutique, the watch costs $27,900 Swiss watch brand Hublot "has launched a limited-edition timepiece awash in the trappings" of the Lakers' purple and ...

Tags: Marketing and Sponsorship, Los Angeles Lakers, NBA

Marketplace Roundup

NBCSPORTS.com's Nick Zaccardi reported U.S. skier Bode Miller "spent four hours having makeup applied to turn him into 'Grandpa Bode' for an Audi commercial that aired during NBC and NBCSN’s coverage of the Aspen Winternational over the weekend." The ad "shows a Miller we’ve never s ...

Tags: Marketing and Sponsorship

Reese's Signs With ESPN As CFP Sponsor

See the listing for the College Football Playoff Reese’s Peanut Butter Cups and ESPN today announced a new multiyear program surrounding key ESPN college football properties. The Reese’s brand will serve as an official sponsor of the new College Football Playoff (C ...

Tags: Hershey, ESPN, Marketing and Sponsorship, NCAA

MLB Giants' Bumgarner Lining Up Endorsements

In terms of whether World Series MVP Madison Bumgarner can make the jump "from pitcher to pitchman," the answer is "absolutely," according to sports marketing experts cited by John Shea of the S.F. CHRONICLE. Endorsements "more in line with his Southern roots" may be in order. Former MLB Giants Pres ...

Tags: Marketing and Sponsorship, San Francisco Giants

Adidas Helps MSU Embrace "Stark Vegas"

Starkville, site of the campus of Mississippi State, has "received a marketing makeover" in recent years, as adidas has helped popularize the nickname "Stark Vegas," a moniker that "rolls off the tongue even if you do not know quite what it means," according to Marc Tracy of the N.Y. TIMES. The term ...

Tags: Marketing and Sponsorship, Adidas

Marketplace Roundup

The AP reports Emirates Airlines has "renewed its shirt sponsorship" for Serie A club AC Milan "for five more seasons" in a deal worth more than $100M. With bonuses, the deal "could be worth" as much as $125M, which is a 40% "increase on the previous deal" set to expire next year ( AP, 12/1 ) ...

Tags: Marketing and Sponsorship

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