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2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

Published in SportsBusiness Daily on 11 / 26 / 14

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and Sport...

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NHL Lockout Takes Toll On Merch Sales

The NHL lockout is having an “impact on NHL merchandise retailers, a group who are feeling the impact no matter how close they are to actual arenas,” according to Blake Murphy of the EDMONTON JOURNAL. Jersey City store manager Mark Breckenridge said sales for NHL products are “way ...

Tags: Marketing and Sponsorship, NHL

DHL Extends Hunter-Reay Deal

DHL has reached an agreement to be the full primary sponsor for Izod IndyCar champion Ryan Hunter-Reay for the '13 season. The agreement extends DHL's sponsorship of the race team into its third consecutive season. Continuing sponsorship elements in '13 include DHL image and advertising rights ...

Tags: Marketing and Sponsorship, IndyCar, DHL

MiLB Rolls Out New Marketing Strategy

MiLB President & CEO Pat O’Conner is “again asking the minors to come together, this time to create an industry-wide marketing program that he predicts will attract the major corporate sponsors that MiLB has failed to land under its 20-year-old group marketing program,” accordi ...

Tags: Marketing and Sponsorship, Baseball

LPGA Safeway Classic In Doubt?

The '13 LPGA Tour Safeway Classic "remains up in the air as tournament organizers continue to negotiate with Safeway about continuing as sponsor," according to Mike Tokito of the Portland OREGONIAN. Safeway and event organizer The Tournament Golf Foundation "have been in discussions about renewing t ...

Tags: Marketing and Sponsorship, LPGA

Marketplace Roundup

USA TODAY’s Sam Amick writes, “Mass appeal is the name of the game in Nike’s advertising campaigns,” and the company views Thunder F Kevin Durant “as one of a select few athletes who can reach and push products beyond just basketball.” Durant recently was the &ldq ...

Tags: Marketing and Sponsorship

Li-Ning Faces Complaints Over Logo Ban

Chinese Basketball Association players are “continuing to complain about the mandatory call” to wear league partner Li-Ning’s sneakers and “being fined for violations,” according to Sun Xiaocheng of CHINA DAILY. Li-Ning, which has spent US$321M in a five-year endorsemen ...

Tags: Marketing and Sponsorship, Li Ning

Reebok Lays Off 150 Employees Worldwide

Reebok has laid off 65 employees in Canton, Mass., "as part of a restructuring affecting 150 positions globally," according to Donna Goodison of the BOSTON HERALD. The staff cuts represent "about 6.5 percent of its headquarters workforce." Reebok is now "eliminating its European office in Amste ...

Tags: Marketing and Sponsorship, Reebok

Swan Racing To Launch Sprint Cup Team

Swan Racing was announced yesterday as a new NASCAR team that will compete in the Sprint Cup Series in '13. The team, owned by Swan Energy CEO Brandon Davis, will compete full-time in NASCAR's top series fielding the No. 30 Toyota driven by David Stremme. Swan Energy will be the primary sponsor on t ...

Tags: NASCAR, Marketing and Sponsorship

Marketplace Roundup

MEDIA POST’s David Goetzl reported SodaStream, which “markets a device that turns tap water into carbonated beverages, is taking its efforts to sell itself as an eco-friendly, feel-good alternative to conventional soft drinks to advertising’s biggest stage.” The company said ...

Tags: Marketing and Sponsorship

Ford's Lincoln Brand Gets First Super Bowl Ad

Ford has "decided a Super Bowl ad for Lincoln makes sense and confirmed the luxury brand will have its first ad during next year’s big game with the help of celebrity Jimmy Fallon," according to Alisa Priddle of the DETROIT FREE PRESS. Lincoln Dir of Global Marketing, Sales & Service Matt ...

Tags: Marketing and Sponsorship, Ford Motor Co., Super Bowl XXXVII, Mercedes Benz

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