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Mayweather-Pacquiao Bout Expected To Bring In Record $13.2M In Sponsor Sales

Published in SportsBusiness Daily on 04 / 27 / 15

Saturday's Floyd Mayweather Jr.-Manny Pacquiao fight is "expected to shatter all revenue records in boxing history, including for most money generated by sponsors," according to Dan Rafael of ESPN.com. Top Rank President Todd duBoef on Friday said that their contracts "with five title sponsors" will...

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Tags: Marketing and Sponsorship, Boxing

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Nike Discontinuing Livestrong-Branded Products

Nike has told the Livestrong Foundation that it will "discontinue its line of Livestrong-branded products by the end of this year," according to Darren Rovell of ESPN.com. Nike North America Media Relations Manager KeJuan Wilkins in a statement said, "We will continue to support the Livestrong ...

Tags: Nike, Marketing and Sponsorship

Tony Kanaan's Win Aids Team Financials

Indianapolis 500 winner Tony Kanaan on Monday said that KV Racing Technology co-Owners Kevin Kalkhoven and Jimmy Vasser "went into Indianapolis unsure if they'd finish the season" due to a lack of sponsorship, according to Jenna Fryer of the AP. However, Kanaan's win, which comes with a $2.3M windfa ...

Tags: Marketing and Sponsorship, IndyCar

Belle Isle Grand Prix Expects Bump In Revenue

The addition of a "second IndyCar Series race for next weekend's Chevrolet Detroit Belle Isle Grand Prix is predicted by organizers to fuel up to a 10 percent increase in the event's total revenue," according to Bill Shea of CRAIN'S DETROIT BUSINESS. Belle Isle Grand Prix Chair Bud Denker said that ...

Tags: IndyCar, Marketing and Sponsorship

Marketplace Roundup

The GLOBE & MAIL's Jeff Pappone reported the upcoming Dreamworks release "Turbo" just "might help IndyCar become relevant again in a U.S. racing landscape dominated by stock car behemoth NASCAR." The movie, which opens July 17, "chronicles the adventures of a garden snail who dreams of racing gl ...

Tags: Marketing and Sponsorship

EA Used Tebow Name In NCAA Game

EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name & ...

Tags: NCAA, Electronic Arts, Marketing and Sponsorship

No Heisman Campaign For Bridgewater

Univ. of Louisville QB Teddy Bridgewater has been "billed as a Heisman Trophy candidate since the end of last season," but he has asked that the school "not mount a Heisman Trophy campaign for him," according to Eric Crawford of WDRB.com. He instead wants to have "any emphasis or publicity include t ...

Tags: Marketing and Sponsorship, NCAA

Brian Urlacher's Marketability Stays Strong

While former NFLer Brian Urlacher's career "may be over ... he's well-positioned to launch a second career in Chicago, if he so desires: marketing," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The eight-time Pro Bowler had the "highest 'N-Score' among active Chicago athletes" in '12. As of ...

Tags: Marketing and Sponsorship, NFL

Which Is It: French Open Or Roland Garros?

Tennis fans using Twitter will find the monikers French Open and Roland Garros “reflected over the next two weeks in the abbreviated hash tags #RG13 and #FO13,” according to Christopher Clarey of the N.Y. TIMES. French speakers “call the tournament, not just the stadium in which it ...

Tags: Marketing and Sponsorship, Tennis

Sorenstam Transition To Brand Ambassador

When Annika Sorenstam 10 years ago this weekend became the first female to play in a PGA Tour event since '45, the experience “likely did even more for Sorenstam's future off the course than on,” according to Mechelle Voepel of ESPNW. But Sorenstam said, "I wasn't thinking that way then, ...

Tags: Marketing and Sponsorship, Golf, LPGA

TaylorMade-Adidas Condemns Garcia Remark

TaylorMade-adidas Golf yesterday "distanced itself" from a racial remark made by golfer Sergio Garcia about Tiger Woods during a European Tour dinner Tuesday night, according to Michael Buteau of BLOOMBERG NEWS. The company in a statement said, “Sergio Garcia’s recent comment was offens ...

Tags: Marketing and Sponsorship, TaylorMade Golf

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