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Chevrolet Becomes Latest Founding Partner Of Daytona Rising, Gets "Injector" Entrance

Published in SportsBusiness Daily on 07 / 01 / 15

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita...

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Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

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Adidas, Resurrection Fighting Ink Multiyear Deal

MMA promotion Resurrection Fighting Alliance has "scored a big sponsorship win" in signing a multiyear endorsement deal with adidas, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. RFA, which is an organization of 25 to 30 MMA fighters "aspiring for the big time in combat sports, will debut ...

Tags: Marketing and Sponsorship, Adidas, MMA

Hinchcliffe, GoDaddy Extension Seems Likely

IndyCar driver James Hinchcliffe will be "free to negotiate with teams for a 2014 ride by the middle of August, but in reality there are only two real possibilities" for him according to Jeff Pappone in a special to the GLOBE & MAIL. Hinchcliffe's contract with GoDaddy "expires at the end of th ...

Tags: Marketing and Sponsorship, IndyCar

Nike Debuts New Kobe Spot

Lakers G Kobe Bryant in a new Nike spot airing exclusively in China "explains his work ethic and process to kids at a basketball camp," according to Sean Highkin of USA TODAY. Bryant recently "took part in Nike Basketball’s Chinese tour, during which he gave campers pointers." In the ad, ...

Tags: Marketing and Sponsorship, Nike

NCAA To Cease Sales Of Player Gear On Web

NCAA President Mark Emmert on Thursday said that the organization "will 'exit' the business of selling player and school related memorabilia and apparel" on its ShopNCAASports.com website, according to Dennis Dodd of CBSSPORTS.com. The site  had come under fire for selling "jerseys identi ...

Tags: NCAA, Marketing and Sponsorship

NFL, Marie Claire Team For Advertising Campaign

NFL ads led to more football content in the magazine The September issue of Marie Claire magazine will include a 16-page insert called "The Savvy Girl's Guide to Football" with "six ad pages for the NFL's women's a ...

Tags: Marketing and Sponsorship, NFL

Real Salt Laker Player Gets Own Craft Beer

MLS Real Salt Lake G Nick Rimando had a beer crafted after him by Utah-based Epic Brewing Company in March as part of a marketing deal, and it now is one of the better-selling brews at Rio Tinto Stadium. The wheat beer, entitled "Rimando's Wit," is currently the seventh best-selling brew at Rio ...

Tags: Marketing and Sponsorship, Real Salt Lake

Lids To Open Merchandise Areas In Macy's

Lids Sports Group has reached a deal with Macy's to "open licensed team merchandise departments" in stores nationwide, according to Hamlet Fort of the Nashville TENNESSEAN. The new departments "will be called Locker Room by Lids, and that service also will be available online at the Macy's website b ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD AGE's Natalie Zmuda examines the comeback of Coca-Cola's Mello Yello brand and notes the soft drink last year  took over the NHRA title sponsorship from Coke's Full Throttle brand and launched a new campaign, "including TV, radio and updated packaging." The majority of its marketing budget ...

Tags: Marketing and Sponsorship

Bilas Discusses Role In NCAA Website Controversy

ESPN analyst Jay Bilas yesterday discussed the controversy he created Tuesday by tweeting photos of the ShopNCAASports.com website and said he "didn't intend for any of that stuff to happen," according to Laura Keeley of the Raleigh NEWS & OBSERVER. Bilas said, "I just went to the site and twe ...

Tags: Marketing and Sponsorship, NCAA

Mannings' DirecTV Ad Already A Viral Hit

The new DirecTV ad featuring Giants QB Eli Manning and Broncos QB Peyton Manning rapping "Football On Your Phone" "has become a viral victory since its launch early Tuesday," according to Tom Hoffarth of the L.A. DAILY NEWS. More than 3.2 million views "were recorded on the YouTube clip" by las ...

Tags: Marketing and Sponsorship, NFL, DirecTV

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