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Finish Line Reports Dip In Q4 Earnings Despite Uptick In Revenue

Published in SportsBusiness Daily on 03 / 27 / 15

Finish Line reported a decline in Q4 earnings and "warned that profits in the current year may miss expectations," as the sports-apparel retailer has "struggled lately in a retail environment dogged by more promotions and lower mall traffic." The company's earnings fell 5% to $40.8M despite revenues...

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Marketplace Roundup

In DC, Dan Steinberg noted motorcycle suspension company Research Group 3, which in its industry is “commonly referred to by its initials: RG3,” earlier this year “filed an extension of time with the Trademark Office to oppose" both of Redskins QB Robert Griffin III’s filing ...

Tags: Marketing and Sponsorship

Oakley Store At Angel Stadium Bustling

The new 1,000-square-foot Oakley retail store at Angel Stadium was "jammed with fans" during the team's first home stand of the season last week, according to Marcia Smith of the ORANGE COUNTY REGISTER. Shoppers went through a "wide selection of custom eyewear and Angels- and baseball-themed apparel ...

Tags: Marketing and Sponsorship, Oakley, Los Angeles Angels

UConn Addresses Reasons Behind New Logo

UConn on Thursday "officially unveiled its new logo, and addressed the largely negative reaction" since the news became public earlier this month, according to a front-page piece by Don Amore of the HARTFORD COURANT. AD Warde Manuel asserted that the change was "not motivated by money, but to give t ...

Tags: NCAA, Marketing and Sponsorship, Nike

Marketplace Roundup

The Cubs and AEP Energy on Thursday announced a three-year deal to make AEP the official energy partner of the team and Wrigley Field, as well as the official energy supplier at the ballpark. AEP has signage displayed on the left field wall and is sponsoring electronic signage and announcements duri ...

Tags: Marketing and Sponsorship

MillerCoors Eyes Multiple Chicago Sponsorships

MillerCoors CMO Andy England would like the company "to sponsor every major sports property in Chicago," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The company currently has deals with the White Sox and MLS Fire, and "recently renewed contracts" with the Bears and Chicagoland Speedway. Bu ...

Tags: Marketing and Sponsorship

Emirates Signs On With French Open

Emirates airline yesterday announced a five-year deal to sponsor the French Open, starting with the '13 tournament at Roland Garros. The deal, which designates Emirates as an Official Partner, includes branding at Centre Court Philippe-Chatrier, as well as panel signage on other courts. The airline ...

Tags: Marketing and Sponsorship, Tennis

Nike Signs Second Deal With U.S. Figure Skater

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Tags: Marketing and Sponsorship, Nike

Will Adam Scott Transcend Golf?

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Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

In Buffalo, Samantha Maziarz Christmann notes for the second year in a row, New Era will "produce limited-edition headgear whose sales will benefit cancer research and patient care programs at Roswell Park Cancer Institute." The royal blue cap is "emblazoned with the word 'BELIEVE,' with the letters ...

Tags: Marketing and Sponsorship, New Era, MLB

Jackie Robinson Merch Sales Up Big

Sales of Jackie Robinson replica jerseys and “other merchandise have jumped 1000 percent since the baseball season began two weeks ago compared to the same period last year,” according to Fanatics.com data cited by Ken Belson of the N.Y. TIMES. T-shirts “with Brooklyn written on th ...

Tags: Marketing and Sponsorship, MLB

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