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Subway Gets Last-Minute Deal To Air New Super Bowl Spot

Published in SportsBusiness Daily on 02 / 01 / 15

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...

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Reebok Launches "Live With Fire" Campaign

Reebok is kicking off “a new global marketing campaign called ‘Live With Fire’ about the more holistic benefits of exercise,” according to Karl Greenberg of MARKETING DAILY. The effort -- comprising “TV, print, digital and out-of-home media as well as consumer events an ...

Tags: Marketing and Sponsorship, Reebok

Bassmaster Announces New Sponsors

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Tags: Marketing and Sponsorship

CIAA Sues Tournament Promoters

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Ravens Players Cashing In On Appearances

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Tags: Marketing and Sponsorship, Baltimore Ravens

Under Armour Opens Brand House Store

Customers who entered Under Armour's new 6,100-square-foot Brand House in the Harbor East area on Saturday had “little choice but to think ‘Baltimore,’” according to Chris Korman of the Baltimore SUN. The shirts displayed at the front of the store “promote Baltimore nei ...

Tags: Marketing and Sponsorship, Under Armour, Nike

General Motors Unveils New Chevy SS At DIS

Chevrolet on Saturday at Daytona Int'l Speedway “unveiled its new SS, a performance sedan, with NASCAR Sprint Cup driver Jeff Gordon wheeling it into a temporary show ring in the FanZone,” according to Dinah Voyles Pulver of the Daytona Beach NEWS-JOURNAL. Chevy officials said that it wa ...

Tags: Marketing and Sponsorship, General Motors, NASCAR, Motorsports

What's With All The Troubled Nike-Sponsored Athletes?

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Tags: Marketing and Sponsorship, Nike

How Michael Jordan Still Earns $80M A Year

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Tags: Marketing and Sponsorship, Nike

UA Puts Faith In New Baltimore Retail Store

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BBVA Launches NBA-Branded Accounts

BBVA Compass Friday announced the introduction of NBA Banking, the company's NBA-branded checking and saving accounts. As part of the effort, the bank has signed multiyear endorsement deals with Thunder F Kevin Durant and Rockets G James Harden, who will begin appearing in ads this weekend. BBVA, wh ...

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