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U.S. World Cup Hero Carli Lloyd Finding Herself In Greater Demand Following Hat Trick

Published in SportsBusiness Daily on 07 / 06 / 15

U.S. women's national team MF Carli Lloyd, after scoring two of her three goals in  yesterday’s FIFA Women’s World Cup final within the first five minutes of the match, had so many people “going to her official website that it crashed,” according to Darren Rovell of ESP...

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Tags: Marketing and Sponsorship, FIFA World Cup

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Marketplace Roundup

In Louisville, Jonathan Lintner reports Yankee Candle yesterday debuted a collegiate-themed line with Kentucky "one of the 27 schools included." Products "available for a limited time are a large jar candle that retails for $27.99 and a car jar air freshener for $2.99." Each candle "features the sch ...

Tags: Marketing and Sponsorship

IMG To Run Licensing Agency For Former NFLers

IMG has been hired to run the nascent licensing agency for NFL retirees created by the preliminary settlement of a four-year-old lawsuit brought by former players against NFL Films. An announcement is expected soon. IMG will have a dedicated staff for the new agency, but anticipates heavily using ot ...

Tags: Marketing and Sponsorship, IMG, NFL

Aaron's Signs Two-Year Deal To Stay With MWR

Michael Waltrip Racing today announced that Aaron's has signed a two-year deal to sponsor the No. 55 Toyota driven by Brian Vickers for all 36 Sprint Cup races in '14-15, making Vickers "one of the rare drivers in NASCAR's premier series with a full-time sponsor," according to Nate Ryan of USA ...

Tags: Marketing and Sponsorship, NASCAR

Pac-12 Nets Launch DirecTV Attack Ads

The Pac-12 Networks yesterday rolled out an advertising campaign against DirecTV with the hopes that it will pressure the satellite company to sign a carriage deal for the suite of channels. The campaign will be tailored to each Pac-12 university with messages that document what DirecTV subscribers ...

Tags: Marketing and Sponsorship, DirecTV

FS1 Names Pereira & O'Dell Lead Creative Agency

Fox Sports 1 has hired Pereira & O'Dell, N.Y., as its lead creative agency and the firm, beyond advertising for FS1 and a campaign around Super Bowl XLVIII, will "create ads for shows such as 'Fox Sports Live,' 'Crowd Goes Wild,' 'Fox Football Daily' and 'The Ultimate Fighter,'" according to And ...

Tags: Marketing and Sponsorship, Fox

Marketplace Roundup

ESPN.com's Ivan Maisel reports Penn State over the last two years has "dropped from 10th to 19th in royalty earnings on logoed merchandise among FBS schools who work with the Collegiate Licensing Company." It "seemed like all Penn State fans fell in love with the fight in last year’s 8-4 footb ...

Tags: Marketing and Sponsorship

Sloane Stephens Inks AmEx, Listerine Deals

Tennis player Sloane Stephens has "agreed to endorsement deals" with American Express and Listerine, "underscoring her emergence as possibly the next star of American tennis," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. These are Stephens' "first major off-court deals, and they soon could ...

Tags: Marketing and Sponsorship, Tennis

WTA Signs Multiyear Deal With SAP

The WTA Tour is adding software maker SAP to its stable of sponsors in a new multiyear deal set to be announced today. SAP will initially provide data analysis for the WTA's players, with future plans to broaden to fans and media. “Currently, tennis stats are incredible basic,” WTA VP/Co ...

Tags: Marketing and Sponsorship, WTA

Adidas, Resurrection Fighting Ink Multiyear Deal

MMA promotion Resurrection Fighting Alliance has "scored a big sponsorship win" in signing a multiyear endorsement deal with adidas, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. RFA, which is an organization of 25 to 30 MMA fighters "aspiring for the big time in combat sports, will debut ...

Tags: Marketing and Sponsorship, Adidas, MMA

Hinchcliffe, GoDaddy Extension Seems Likely

IndyCar driver James Hinchcliffe will be "free to negotiate with teams for a 2014 ride by the middle of August, but in reality there are only two real possibilities" for him according to Jeff Pappone in a special to the GLOBE & MAIL. Hinchcliffe's contract with GoDaddy "expires at the end of th ...

Tags: Marketing and Sponsorship, IndyCar

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