Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB Names & Faces Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo
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Univ. Of Michigan To Honor Adidas Uniform Contract Despite Rumors Of Premature End05 / 21 / 13The Univ. of Michigan has “no plans to break” its contract with adidas prematurely "despite some turbulence in the relationship,” according to Kyle Meinke of ANNARBOR.com. UM AD Dave Brandon said that the school will “honor the contract, which runs through the 2016-17 season,... Tags: Marketing and Sponsorship, Adidas |
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Heineken Inks UEFA Champions League Extension
Heineken Int'l “has renewed its multi-million pound association with the UEFA Champions League amid a shake-up of the brand's sponsorship activities,” according to MARKETING magazine. The brewer signed a “three-year extension to the sponsorship, which will next be up for renewal at ...
Tags: Marketing and Sponsorship, Soccer, Heineken
Streak Helps Demand For Djokovic's Tacchini Line
Tennis player Novak Djokovic is responsible for “spiking sales and advanced orders” for Italian sportswear brand Tacchini, and “demand for the new Djokovic line exceeds supply,” according to Richard Pagliaro of TENNIS.com. The world No. 2 player, who is on a 41-match unbeaten ...
Tags: Marketing and Sponsorship, Tennis
RadioShack In Tough Spot Amid Armstrong Allegations
The latest accusations by former teammates that cyclist Lance Armstrong used performance-enhancing drugs “pose a marketing dilemma for RadioShack,” according to Barry Shlachter of the FT. WORTH STAR-TELEGRAM. RadioShack “has nurtured extremely high-profile links with Armstrong, its ...
Tags: Marketing and Sponsorship, RadioShack, Nike
Primary Sponsors For Indy 500 Field
The 100th anniversary of the Indianapolis 500 is scheduled to be held Sunday, and the following lists the primary sponsors for the 33 cars entered in the field ( THE DAILY ). ROW 1 No. 77 A ...
Sharapova To Develop Candy, Sweets Brand
Tennis player Maria Sharapova is about to announce a new partnership with Jeff Rubin “to develop her own brand of candy and sweets” called Sugarpova, according to Eric Wilson in a front-page piece in the Styles Section of the N.Y. TIMES. Rubin "helped create Dylan’s Candy Bar in 20 ...
Tags: Marketing and Sponsorship, Tennis
Can Livestrong Survive Armstrong Allegations?
Recent allegations against Lance Armstong by former teammate Tyler Hamilton on CBS’ "60 Minutes" this past weekend have marketers “wondering if Livestrong, the athlete's cancer-research foundation, will be the real victim,” according to Alexandra Bruell of AD AGE. Livestrong since ...
Tags: Marketing and Sponsorship, Nike
Li Ning's Business Metrics Gloomy
Li Ning Sports USA's Portland staff “has shrunk by half, from about 30 employees last year to about 15,” and the state of Beijing-based parent Li Ning “appears to be in equal flux,” according to Allan Brettman of the Portland OREGONIAN. A deal with Champs Sports that “w ...
Tags: Marketing and Sponsorship, Li Ning
Sponsors Driving Moves Ahead Of Indy 500
Izod IndyCar Series teams are "willing to find a way to make up for cars that don't qualify" for the Indianapolis 500 since sponsors are "paying big money for an appearance in the big race," according to Kathleen McLaughlin of the INDIANAPOLIS BUSINESS JOURNAL. Andretti Autosport driver Ryan Hu ...
KitchenAid Debuts "Fairway Club" At Senior PGA
KitchenAid, presenting sponsor of the Senior PGA Championship, unveiled this week its “Fairway Club,” a 40x60-foot interactive environment for fans where celebrity chefs will entertain while showing off the KitchenAid brand of appliances. The tournament teed off this morning in Louisvill ...
Tags: Marketing and Sponsorship, Golf
Louisiana Man Uses Halladay To Win 2K Sports Prize
Brian Kingery, a music teacher from Hammond, La., has been named by 2K Sports as the winner of its second annual $1M prize for pitching the first perfect game in its "MLB 2K11" title. The prize at its inception was believed to be the largest-ever for playing a console video game. Like init ...
