Featured Story

Swede Success: Volvo Taking Over Title Sponsorship Of Charleston's WTA Event

Published in SportsBusiness Daily on 09 / 01 / 15

The WTA Family Circle Cup "will give way to new title sponsorship" beginning with the April '16 event when Volvo takes over as part of a three-year deal with an "option for two more years," according to a front-page piece by Gene Sapakoff of the Charleston POST & COURIER. The Meredith Corp., wh...

Read More

Tags: Marketing and Sponsorship, WTA

More Stories

10/17/13
Marketplace Roundup

USA TODAY's Bruce Horovitz noted Nestle yesterday announced plans for a '14 rollout of the Butterfinger Peanut Butter Cup, and the brand has "even purchased its first-ever Super Bowl commercial to tout it." Butterfinger Brand Manager Jeremy Vandervoet said that because the new candy will launch earl ...

Tags: Marketing and Sponsorship

10/16/13
Cabrera's Endorsement Opportunities Growing

Tigers 3B Miguel Cabrera despite being a Triple Crown winner "doesn't have many endorsement deals," according to Bill Shea of CRAIN'S DETROIT BUSINESS. It is "unknown whether that is from a lack of interest on the part of marketers, or his wishes." Sources estimated that Cabrera, who is featured in ...

Tags: Marketing and Sponsorship, MLB

10/16/13
Adidas, Nike To Battle Over Wiggins

The endorsement market for Kansas F Andrew Wiggins when he joins the NBA "could be bigger than it was" for Heat F LeBron James as a rookie, according to Jared Zwerling of BLEACHER REPORT. Sole Collector magazine Editor-in-Chief Nick DePaula said that next year will "present a special class of sneake ...

Tags: Marketing and Sponsorship

10/16/13
Converse Conducting Media Agency Review

Nike-owned Converse is "on track to double its sales over the next few years and it's looking for a media buying and planning agency to support that growth," according to Alexandra Bruell of AD AGE. Sources said that the Andover, Mass.-based brand is "in the midst of a media agency review." Contende ...

Tags: Marketing and Sponsorship, Nike, Converse

10/16/13
Chips & Putts

In Ireland, Colm Keena reported proceedings in Dublin's Commercial Court on Monday revealed that golfer Rory McIlroy "negotiated sponsorship contracts over the past two years" with a value of up to $129M. Horizon Sports Management, with which McIlroy signed agreements in '11 and '13, said that "as a ...

Tags: Marketing and Sponsorship, Golf

10/16/13
Marketplace Roundup

In L.A., Tom Hoffarth notes every Dodgers ticket holder is "given a MLB-certified and licensed towel" as they enter Dodger Stadium for one of the team's '13 playoff games. The towel on Monday was white, "emblazoned with a blue 'LA' interlocking logo and a patch commemorating the postseason," and yes ...

Tags: Marketing and Sponsorship

10/15/13
Pacers Reach Deal For On-Court Ads

The Pacers have "brokered a deal with an unusual sponsor" in the Indiana Economic Development Corp., and have become the first NBA team to "sell courtside ads emblazoned on the hardwood," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The IEDC "will be the first corporate entit ...

Tags: Marketing and Sponsorship, Indiana Pacers, NBA

10/15/13
Taco Bell Renews NBA Sponsorship

NBA Senior VP/Global Marketing Partnerships Emilio Collins said that Taco Bell is "reupping its status as the official quick-serve restaurant sponsor of the NBA" starting with the '13-14 season, according to Michael McCarthy of AD AGE. Taco Bell has held the NBA's official QSR status since '09, ...

Tags: Marketing and Sponsorship, NBA, Yum Brands

10/15/13
Chrysler To Debut Cabrera Ad

Chrysler has signed Tigers 3B Miguel Cabrera "to star in its newest television commercial," according to Michael Wayland of MLIVE.com. The ad, called "Road to Greatness," is set to air during the ALCS and NLCS as well as the World Series, and showcases Cabrera "along with numerous high school a ...

Tags: Marketing and Sponsorship, MLB, Detroit Tigers

10/15/13
DIS Set To Launch New Marketing Campaign

DIS ad campaign is intended to be national in its scope Daytona Int'l Speedway to coincide with its $400M "Daytona Rising" expansion is "launching a new marketing campaign via St. Louis ...

Tags: Marketing and Sponsorship, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug