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Super Bowl LI Advertisers Could Take More Measured Approach Following Election

Published in SportsBusiness Daily on 01 / 20 / 17

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

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Tags: Marketing and Sponsorship, Super Bowl

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Marketplace Roundup

In Greensboro, Powell Latimer reported Duke alum and North Carolina grad student Aaron Kirschenfeld "came up with an idea for a T-shirt" to honor late UNC basketball coach Dean Smith from a Duke perspective. Kirschenfeld "put the name 'Dean' in a traditional Duke block lettering on a Duke blue shirt ...

Tags: Marketing and Sponsorship

Subway Stays With Edwards As He Moves To JGR

Subway officially has followed NASCAR Sprint Cup Series driver Carl Edwards from Roush Fenway Racing to Joe Gibbs Racing, as the QSR is "scheduled to be primary sponsor of his No. 19 Toyota Camry four times" this season, according to Adam Stern of SPORTSBUSINESS JOURNAL. Subway had been with Edwards ...

Tags: Marketing and Sponsorship, Subway

Southwest CEO Talks Potential Of Naming-Rights

Southwest Airlines is an NHL sponsor, and that could mean that we someday will "see an MGM-Southwest Airlines Arena" if the league expands to Las Vegas, according to Richard Velotta of the LAS VEGAS REVIEW-JOURNAL. Southwest President, CEO & BOD Chair Gary Kelly said that the airline "has never ...

Tags: Marketing and Sponsorship, Southwest Airlines

Inter Milan Hires Agency To Drive Ticket Sales

Serie A club Inter Milan appointed London-based agency Somethin' Else "to overhaul its approach to content and help connect with fans across the world," according to Kate Magee of CAMPAIGNLIVE.co.uk. The club "asked the agency to create a content strategy that will strengthen its relationship with i ...

Tags: Marketing and Sponsorship, Inter Milan

NBA All-Stars Busy Off Court In N.Y.

Cavaliers F LeBron James "filmed a Kia car commercial in the middle of Manhattan Friday night," according to a TMZ report cited by Joe Vardon of the Cleveland PLAIN DEALER. James, a Kia ambassador, "ripped through filming in seconds." James: "Ninety seconds. You know it don't take me long to knock o ...

Tags: Marketing and Sponsorship, NBA

NBAers Showcase In Fashion In ASG Show

NBA players for years have viewed being well dressed "as a given," but now, they are "not content with merely landing on best-dressed lists," according to Andrew Keh of the N.Y. TIMES. Today’s "most fashionable players, who are teaming up with luxury brands, flying overseas for fashion shows a ...

Tags: Marketing and Sponsorship, NBA

Rice Offered $1M Deal With Fantasy Football Site

ProDraftLeague.com CEO Mark Tadros said that free agent RB Ray Rice has been offered a $1M contract "to be a spokesman" for the fantasy football website, according to Aaron Wilson of the Baltimore SUN. The deal "includes a $500,000 salary plus $500,000 in bonuses available," along with "media and pr ...

Tags: Marketing and Sponsorship, NFL

Danica Patrick At Crossroads With Career, Sponsor

In Charlotte, Jim Utter wrote driver Danica Patrick "enters the final year of her current contract" with Stewart-Haas Racing "at a crossroads in her NASCAR career, a season to determine whether she can match her success in marketability with results on the track." GoDaddy "has given no indicati ...

Tags: Marketing and Sponsorship, NASCAR

Sprint To Debut Durant Spot During All-Star Game

A 60-second TV spot featuring Thunder F Kevin Durant will make its national debut Sunday during the Sprint Halftime Report of the NBA All-Star Game on TNT. The launch marks Durant’s fourth consecutive year as a spokesperson in Sprint’s national advertising. Durant plays the rol ...

Tags: Marketing and Sponsorship, Sprint

UA Unveils Curry Shoe, New Ad Campaign

Under Armour "unveiled Thursday its newest basketball shoe, the 'Dark Matter' Curry One, and a new global brand campaign, 'The Book of Will,'" featuring Warriors G Stephen Curry and actor Jamie Foxx, according to Colin Campbell of the Baltimore SUN. UA said that the Curry shoe beginning Friday ...

Tags: Marketing and Sponsorship, Under Armour

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