Featured Story

Biloxi City Council To Vote On Construction Contract For New Ballpark

Published in SportsBusiness Daily on 07 / 22 / 14

The Biloxi (Miss.) City Council today will vote on whether to award W.G. Yates & Sons the contract to begin building MGM Park, which would house the Double-A Southern League Huntsville Stars next season. The city is "ready to move forward with the next phase" of the project now that the cost is ...

Read More

More Stories

07/13/12
Ralph Lauren Criticized For Chinese-Made Uniforms

A controversy is brewing around the fact the uniforms Team USA will wear in the London Games Opening Ceremony are being made in China, and several politicians Thursday "jumped into the fashion fray,” according to Moore & Brady of USA TODAY. The pols criticized the USOC "for approving the u ...

Tags: Marketing and Sponsorship, USOC

07/13/12
Marvel, Russell Team Up For College Apparel Program

Marvel Entertainment Thursday announced a licensing agreement with Russell Athletic for a Marvel Super Hero Russell Athletic Collegiate apparel program. Some of the participating universities include UCLA, Michigan State, Baylor, Kansas State, Mississippi State, UNLV, Ohio State and Iowa. Marvel's c ...

Tags: Marketing and Sponsorship, Marvel Comics, Russell Athletic

07/13/12
Adidas Goes Retro With Texas A&M Football

Texas A&M Thursday unveiled its new adidas football uniforms and the combinations “include an all-maroon look and an all-white look along with maroon jerseys with white pants and white jerseys with maroon pants,” according to David Harris of the BRYAN-COLLEGE STATION EAGLE. The helme ...

Tags: Marketing and Sponsorship, Adidas

07/13/12
StubHub Inks Deal With Sunderland, Everton

StubHub has struck a multiyear deal with EPL club Sunderland, expanding the secondary ticket company's foothold in England following its expansion there late last year. The deal allows Sunderland season-ticket holders to resell seats without restrictions on pricing. StubHub will become a platinum-le ...

Tags: Marketing and Sponsorship, English Premier League

07/13/12
Moet & Chandon Signs With PGA Of America

If the U.S. team manages to defeat the European squad in September’s Ryder Cup, the players will be popping the cork on Moet & Chandon, which is the new official champagne of the PGA of America. Among the rights Moet & Chandon secured in the three-year deal is official status for the U ...

Tags: Marketing and Sponsorship

07/13/12
Marketplace Roundup

In Baton Rouge, Mike McCall noted ESPN’s deal with NCC Media “will result in more political ads on the sports network this fall.” That means that during the heart of college football season, “there will be no evading the back-and-forth between Barack Obama, Mitt Romney and ...

Tags: Marketing and Sponsorship

07/12/12
SiriusXM To Title Winter Classic Fan Fest

The NHL's satellite radio partner SiriusXM secured title sponsorship of the Jan. 1 Hockeytown Winter Festival at Detroit's Comerica Park for two weeks in the run-up to the NHL Winter Classic at Michigan Stadium between the Red Wings and Maple Leafs. The deal reflects the growth of the Winter Classi ...

Tags: Marketing and Sponsorship, SiriusXM, NHL

07/12/12
Cabrera One Of Many To Wear Special ASG Cleats

Nike sent several MLBers, including Giants LF Melky Cabrera, brightly-colored cleats to wear in Tuesday's All-Star Game, and since they could "wear something different, many players took the opportunity," according to C. Trent Rosecrans of CBSSPORTS.com. Cabrera, who was named MVP of the game, had o ...

Tags: Marketing and Sponsorship, MLB

07/12/12
UA Unveils First Kits For Tottenham Hotspur

Under Armour and EPL club Tottenham Hotspur today unveiled the club’s new home and away kits for the '12-13 season. UA’s five-year agreement to be the “technical partner” of Tottenham is the apparel brand’s first with an EPL team and its largest team sponsorship to date ...

Tags: Marketing and Sponsorship, Under Armour

07/12/12
Vandy Unveils New Nike Football Uniforms

Vanderbilt Univ. yesterday “took another step in rebranding its football program” in unveiling new Nike uniforms for the ‘12 season, according to Nick Cole of the Nashville TENNESSEAN. The first noticeable change “is the new white helmet, which was an instant favorite of fans ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug