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Bud Selig Hails MLB's Technological Changes During His Tenure

Published in SportsBusiness Daily on 10 / 21 / 14

Bud Selig spoke of the technological changes MLB has gone through during his 22 years as Commissioner as he was honored last night with the Lifetime Achievement award at Broadcasting & Cable's annual HOF dinner in N.Y. Joined by Commissioner-elect Rob Manfred and MLB Exec VP/Baseball Operati...

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MLB Partners Prep For World Series

MLB business partners are prepping for the World Series, which opens in S.F. tomorrow night. On the licensing side of the house, recent statistics from licensed sports e-commerce leader Fanatics.com show sales of Tigers licensed merchandise are spiking. Since the start of the MLB Playoffs through Oc ...

Tags: Marketing and Sponsorship, MLB

10/23/12
NBA Building On "Big" Ad Campaign

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10/23/12
Reebok Launches New John Wall Shoe, Campaign

Reebok last week launched a new campaign for Wizards G John Wall’s new Wall Season 3 ZigEscape, and in “many ways, having his own shoe and a logo have been cathartic for Wall,” according to Michael Lee of the WASHINGTON POST. Wall said, “When you’ve got your own lo ...

Tags: Marketing and Sponsorship, Reebok, PepsiCo

10/23/12
Asics Adds Tech To N.Y. Marathon Campaign

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Tags: Marketing and Sponsorship, Asics

10/23/12
Could Tampa Lose Spot On PGA Tour?

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Tags: Marketing and Sponsorship, PGA Tour, Golf

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10/23/12
Marketplace Roundup

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Tags: Marketing and Sponsorship, Washington Redskins

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Tags: Marketing and Sponsorship, Nike

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Tags: Marketing and Sponsorship, NASCAR, Motorsports, Ford Motor Co.

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