Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
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Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
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BP Signs On As Indians' Official Fuel Provider
The Indians have signed a one-year sponsorship deal with BP, with the oil giant replacing Shell as the club's official fuel provider. Financial terms were not disclosed, but the BP-Indians pact is for the rest of the '11 season with two subsequent option years. BP will run an Indians-themed retail p ...
Under Armour Looks to Modernize With More Fashion
Under Armour is “looking to up its game -- and expand its business -- with zebra-print leggings for women and graphic T-shirts with slogans such as ‘Rain. Snow. Sleet. Wind. Brave the Run,’" according to Andrea Walker of the Baltimore SUN. Under Armour's “reach for fashion fa ...
Tags: Marketing and Sponsorship, Under Armour, Nike, Adidas
Marketplace Roundup
SCENEDAILY.com's Bob Pockrass reported NASCAR driver Elliott Sadler is "suing Richard Petty Motorsports for an unspecified amount of money, claiming in court documents that his former team is withholding a payment to him because it is wrongly accusing him of influencing Hunt Brothers Pizza to leave ...
Heineken Inks UEFA Champions League Extension
Heineken Int'l “has renewed its multi-million pound association with the UEFA Champions League amid a shake-up of the brand's sponsorship activities,” according to MARKETING magazine. The brewer signed a “three-year extension to the sponsorship, which will next be up for renewal at ...
Tags: Marketing and Sponsorship, Soccer, Heineken
Streak Helps Demand For Djokovic's Tacchini Line
Tennis player Novak Djokovic is responsible for “spiking sales and advanced orders” for Italian sportswear brand Tacchini, and “demand for the new Djokovic line exceeds supply,” according to Richard Pagliaro of TENNIS.com. The world No. 2 player, who is on a 41-match unbeaten ...
Tags: Marketing and Sponsorship, Tennis
RadioShack In Tough Spot Amid Armstrong Allegations
The latest accusations by former teammates that cyclist Lance Armstrong used performance-enhancing drugs “pose a marketing dilemma for RadioShack,” according to Barry Shlachter of the FT. WORTH STAR-TELEGRAM. RadioShack “has nurtured extremely high-profile links with Armstrong, its ...
Tags: Marketing and Sponsorship, RadioShack, Nike
Primary Sponsors For Indy 500 Field
The 100th anniversary of the Indianapolis 500 is scheduled to be held Sunday, and the following lists the primary sponsors for the 33 cars entered in the field ( THE DAILY ). ROW 1 No. 77 A ...
Sharapova To Develop Candy, Sweets Brand
Tennis player Maria Sharapova is about to announce a new partnership with Jeff Rubin “to develop her own brand of candy and sweets” called Sugarpova, according to Eric Wilson in a front-page piece in the Styles Section of the N.Y. TIMES. Rubin "helped create Dylan’s Candy Bar in 20 ...
Tags: Marketing and Sponsorship, Tennis
Can Livestrong Survive Armstrong Allegations?
Recent allegations against Lance Armstong by former teammate Tyler Hamilton on CBS’ "60 Minutes" this past weekend have marketers “wondering if Livestrong, the athlete's cancer-research foundation, will be the real victim,” according to Alexandra Bruell of AD AGE. Livestrong since ...
Tags: Marketing and Sponsorship, Nike
Li Ning's Business Metrics Gloomy
Li Ning Sports USA's Portland staff “has shrunk by half, from about 30 employees last year to about 15,” and the state of Beijing-based parent Li Ning “appears to be in equal flux,” according to Allan Brettman of the Portland OREGONIAN. A deal with Champs Sports that “w ...
Tags: Marketing and Sponsorship, Li Ning
