Featured Story

SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 30 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/...

Read More

More Stories

11/05/12
McIlroy Reportedly Films Nike Spot

Golfer Rory McIlroy has “already filmed his first Nike television commercial, to debut next year,” according to Robert Lusetich of FOXSPORTS.com. McIlroy appears in the ad “alongside the man who helped recruit him to Nike, Tiger Woods.” The two “banter while hitting the ...

Tags: Marketing and Sponsorship, Golf, Nike

11/05/12
NBA Running Short On Time For Jersey Ads

The “window of opportunity is closing for NBA teams to sign jersey advertising deals for next season," according to John Lombardo of SPORTSBUSINESS JOURNAL. NBA owners “did not address jersey advertising at length” during their recent BOG meeting. They instead “sent the issue ...

Tags: Marketing and Sponsorship

11/05/12
MSG Pulls Knicks Poster Campaign

MSG Network said that it is "now pulling the offending ads" that promoted the '12-13 Knicks season with "an obvious dig at 'Spider-Man: Turn Off the Dark,'" according to the N.Y. POST's Page Six. Posters for MSG "recently popped up" around N.Y. with a picture of F Amar'e Stoudemire and the tag line, ...

Tags: Marketing and Sponsorship, MSG Network, New York Knicks

11/05/12
Don Shula Remains Attractive Pitchman

Pro Football HOFer Don Shula last coached in the NFL in '95, but the 82-year-old “remains a viable and coveted product pitchman,” according to Craig Davis of the South Florida SUN-SENTINEL. Shula has been “representing Miami-based Warren Henry, a group of high-end car dea ...

Tags: Marketing and Sponsorship

11/05/12
Marketplace Roundup

In Ft. Worth, Barry Shlachter reported eight companies have "expressed interest in naming rights" for the NASCAR Sprint Cup Series race in April at Texas Motor Speedway. TMS Sales Dir Devron Jeffers said that each company sent execs to the track last Friday "to get an up-close look at what NASCAR me ...

Tags: Marketing and Sponsorship

11/02/12
LeBron's Booming Marketing Portfolio

As focused as Heat F LeBron James “has been on his goal of winning NBA championships, he’s just as driven off the court about building a business empire and breaking the billion-dollar mark,” according to a front-page piece by Elaine Walker of the MIAMI HERALD. Coming off the &ldqu ...

Tags: Marketing and Sponsorship, Miami Heat

11/02/12
McIlroy Growing His Global Brand Appeal

Rory McIlroy has “suddenly gone from merely a standout golfer to a global brand,” according to Alan Shipnuck of SI. McIlroy in the past year "grew up, as a person and a player.” His “metamorphosis began four months after the Open, when he fired his headline-making agent, Chub ...

Tags: Marketing and Sponsorship, Golf

11/02/12
AdvoCare Expands RCR Nationwide Deal

AdvoCare will become a full-season sponsor of Richard Childress Racing's No. 3 Nationwide Series car driven by Austin Dillon. The move, which was announced Friday at Texas Motor Speedway, is the latest expansion of the company's NASCAR involvement. AdvoCare first stepped into the sport in '11 when i ...

Tags: Marketing and Sponsorship, NASCAR

11/02/12
Marketplace Roundup

Red Bull announced that it has signed Hornets F Anthony Davis to a sponsorship deal. Davis joins Clippers F Blake Griffin, Nets G Deron Williams, Celtics G Rajon Rondo and Wizards G John Wall in Red Bull's roster of NBA players ( Red Bull ). WHAT'S THE TIME?  WOMEN'S WEAR DAILY's Jean Palmi ...

Tags: Marketing and Sponsorship

11/01/12
LeBron James Endorses Samsung

Heat F LeBron James will be “promoting the new Galaxy Note II as Samsung's latest celebrity spokesman,” according to Damon Poeter of PCMAG.com. In James’ current ad for Samsung, viewers "get a peek at a ‘day in the life’ of the NBA's top dog as James plays around on ...

Tags: Marketing and Sponsorship, NBA, Miami Heat

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug