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Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

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12/11/12
Marketplace Roundup

AD AGE's Alexandra Bruell reported Procter & Gamble "has hired Omnicom's Ketchum and Marina Maher Communications to handle global PR for its future Olympic efforts." A P&G spokesperson said that the PR assignment "covers the company's corporate Olympic program globally, regionally and in the ...

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12/10/12
StubHub, MLBAM Sign Five-Year Contract Extension

StubHub and MLBAM have “signed a five-year contract extension” for StubHub to “remain baseball’s official ticket resale marketplace,” according to Eric Fisher of SPORTSBUSINESS JOURNAL. Financial terms were not disclosed, but the parties “will participate in a rev ...

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12/10/12
CBS' Super Bowl Live Stream Ads Selling Out

Ad sales for the second live streaming of the Super Bowl are “nearly complete, with CBSSports.com nearly sold out,” according to Brian Steinberg of AD AGE. CBS Interactive Chief Client Officer David Morris said, "We only have a few packages remaining." He added that the live streaming wi ...

Tags: Marketing and Sponsorship, CBS, NFL

12/10/12
College Football TV Seeing Increased Ad Spend

College football as an ad category is “hotter than ever, helping fuel an extraordinary escalation in television-rights fees for college sports,” according to Suzanne Vranica of the WALL STREET JOURNAL. Data from Kantar Media showed that companies “spent about $1 billion on college ...

Tags: Marketing and Sponsorship, Football

12/10/12
Texas A&M Launches Manziel Campaign

On the heels of Texas A&M QB Johnny Manziel winning the Heisman Trophy on Saturday, the university is not "wasting any time marketing itself," according to Darren Rovell of ESPN.com. The school will "toast the latest Heisman winner with a billboard in the heart of Times Square" in N.Y. It is an ...

Tags: Marketing and Sponsorship, NCAA

12/10/12
CCM Focuses On Youth Hockey Marketing

Reebok's CCM Hockey brand is driving home the message that "there's more to hockey" than the NHL, introducing a "new advertising campaign with the theme Start Your Legend," according to Pat Hickey of the Montreal GAZETTE. While CCM products are endorsed by "some of the brightest young stars in ...

Tags: Marketing and Sponsorship, CCM, Reebok, NHL

12/07/12
Turkish Airlines Inks Messi Endorsement

Turkish Airlines on Thursday named La Liga club FC Barcelona F Lionel Messi a global brand ambassador. Messi joins Lakers G Kobe Bryant and tennis player Caroline Wozniacki as the company's global brand ambassadors ( Turkish Airlines ). MARKETING ESPORTIVO noted Turkish Airlines will b ...

Tags: Marketing and Sponsorship, La Liga

12/07/12
Examining Driver Earnings In NASCAR

NASCAR drivers "make their money in three primary areas -- salary, percentage of race winnings and bonuses" -- and those at the top of the sport "can significantly supplement their income with merchandise sales and personal endorsements," according to Bob Pockrass of SPORTING NEWS. NASCAR's highest- ...

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12/07/12
Financial Benefits Of Winning The Heisman

Baylor Univ. estimates that Robert Griffin III's Heisman Trophy win last year was worth $250M in "extra donations, increased ticket sales, licensing fees, sponsorship deals [and] an expanded deal with Fox Sports Southwest," according to Michele Steele of ESPN.com. Baylor said that Griffin’s He ...

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12/07/12
STX Signs Deal With NCAA Lax Championships

Baltimore-based sporting goods manufacturer STX has "signed a three-year agreement to become the supplier" of the men's and women's NCAA Lacrosse Championships, according to Chris Korman of the Baltimore SUN. STX as part of the agreement will "provide balls and nets for the event." The company also ...

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