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Univ. Of Michigan Drops Adidas For Nike, Which Now Has Top Three Selling Colleges

Published in SportsBusiness Daily on 07 / 07 / 15

The Univ. of Michigan yesterday announced that it "has reached an agreement in principle with Nike to become the Wolverines' official athletic footwear, apparel and equipment provider to all 31 of U-M's athletic programs" until '27, with an option to extend to '31, according to Brendan Quinn of MLIV...

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Tags: Marketing and Sponsorship, Nike

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Texas Tech Coach Stops Sales Of Gear With His Image

Texas Tech football coach Kliff Kingsbury has asked local retailers "to phase out merchandise specifically referencing him," according to R.S. Douglas of the LUBBOCK AVALANCHE-JOURNAL. The school's athletic department has "sent a letter to all retailers on behalf of the coach," asking them to "stop ...

Tags: Marketing and Sponsorship

Drop-In Ads More Prevalent In MLB Radio

Drop-in ads in sports have "proliferated in recent years as radio stations have tried to offset the rising costs of broadcast rights," according to Richard Sandomir of the N.Y. TIMES. The baseball radio broadcast now is "laden with paid advertisements for everything from the umpire lineup to the pos ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In L.A., Ronald White writes Skechers is "cautiously rolling out a new apparel line," as the company has joined with Hong Kong-based supply-chain management company Li & Fung "to design and manufacture the garments." But Skechers has started "selling clothes in only a few locations." Skeche ...

Tags: Marketing and Sponsorship

FS1 Secures Strong Lineup Of Advertisers

FS1 launches Saturday with advertising from "blue-chip marketers in the auto, electronics, food & beverage and insurance categories," according to Michael McCarthy of AD AGE. Fox Sports Senior VP/Sports Sales Mark Evans said that GM, Chrysler, Ford, Toyota, Microsoft, Samsung, Pepsi, Stat ...

Tags: Marketing and Sponsorship, Fox

Tennessee Unveils Gray Football Uniform

The Univ. of Tennessee unveiled an alternate uniform Thursday, a "shadowy gray jersey and pants ... complemented by the traditional orange numbers and lettering," according to Evan Woodbery of the KNOXVILLE NEWS-SENTINEL. The gray uniform, the color of which is officially called "smokey," is an alte ...

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Fergie Retirement Part Of Why Sponsor Ended Deal

Watchmaker Hublot said that Alex Ferguson’s retirement as EPL club Manchester United manager "contributed to its decision to end five years sponsoring" the club, according to Paul Jarvis of BLOOMBERG NEWS. Hublot Chair Jean-Claude Biver said, "We had a certain disappointment when I heard that ...

Tags: Marketing and Sponsorship, Manchester United

U.S. Solheim Cup Unis Feature Patriotic Colors

U.S. Solheim Cup team captian Meg Mallon is responsible for "picking out the uniforms the dozen team members will wear during six days of official appearances" at Colorado Golf Club in Parker, Colo., and LPGA Dir of Licensing & Merchandising Anne McCarthy indicated that Mallon began collaboratin ...

Tags: Marketing and Sponsorship, Golf

Northwestern Mutual To Sponsor Tiger Woods' Charity Tourney

The Tiger Woods Foundation yesterday announced that Northwestern Mutual has signed on as title sponsor of the 15th annual World Challenge, set for Dec. 2-8 at Sherwood Country Club in Thousand Oaks, Calif. The event, recognized as an unofficial money event by the PGA Tour, features Woods and 17 ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

GE Alone In Confronting IOC On LGBT Issue

GE is the only corporate sponsor of the Olympics that is "pressing the International Olympic Committee publicly for action in support of human rights," according to Geidner & Maheshwari of BUZZFEED.com. The site reached out to each of the Olympic Games' 10 "marquee sponsors, as well as several o ...

Tags: Marketing and Sponsorship, GE

SEC, Big Ten, Pac-12 End Licensing Marks To EA

In a move that "should come as no shock, officials from the SEC , Big Ten and Pac-12 conferences announced Wednesday that those leagues would no longer license their trademarks with EA Sports," according to Matt Murschel of the ORLANDO SENTINEL. The news "comes less than a month" after the NCAA ...

Tags: Marketing and Sponsorship, EA Sports

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