Featured Story

Get 'Em While They're Hot: Durant's Warriors Jersey Already A Top-Seller

Published in SportsBusiness Daily on 07 / 26 / 16

Kevin Durant's new No. 35 Warriors jersey is "flying off the rack," as Fanatics.com has identified Durant as the "top-selling NBA player this month overall and in 30 different states," according to ESPN's Stan Verrett. The Warriors alone "sold a whopping 2,000 jerseys in the first 24 hours afte...

Read More

Tags: Golden State Warriors, Marketing and Sponsorship

More Stories

09/18/14
Company Emerges In 3D-Printed Collectibles Space

South Carolina-based ZVerse has emerged as an early leader in the 3D-printed sports collectibles space, as the year-and-a-half-old company already has 30 CLC licenses and has even held informal talks with the NFL. The company’s flagship product is 3D printed stadium replicas that, by virtue of ...

Tags: Marketing and Sponsorship

09/18/14
Marketplace Roundup

AD AGE's E.J. Schultz reported MillerCoors has named TBWA/Chiat/Day, L.A., "as Miller Lite's agency of record." The Omnicom shop "beat out Publicis Groupe's Leo Burnett and WPP's Royal Order." Omnicom also "picks up Hispanic advertising for the brand via Dallas-based Dieste." Bud Light also is an Om ...

Tags: Marketing and Sponsorship

09/17/14
A-B Concerned Over NFL's Handling Of Issues

Anheuser-Busch, one of the NFL's "biggest sponsors, has become the latest, if not one of the loudest, voices to express disappointment with the scandals plaguing the league," according to a front-page piece by Lisa Brown of the ST. LOUIS POST-DISPATCH. A-B in a statement yesterday said it was &ldquo ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

09/17/14
Castrol Drops Adrian Peterson Sponsorship

Vikings RB Adrian Peterson has "lost one of his most significant endorsement deals over child abuse allegations," according to Wallace & Isidore of CNN MONEY. BP Lubricants Communications Manager Paul Giblett said BP's Castrol brand has "decided to end" its relationship with Peterson. Castr ...

Tags: Marketing and Sponsorship, NFL, Minnesota Vikings

09/17/14
Harman Announces NBA Sponsorship Deal

Audio giant Harman  today is announcing a four-year NBA league sponsorship deal at its flagship store in Midtown Manhattan. Under the deal, Harman becomes the official headphone, speaker, and audio partner of the NBA. The deal includes rights for the NBA, WNBA, D-League and USA Basketball, whi ...

Tags: Marketing and Sponsorship, NBA

09/17/14
Blazers Sign Unique Sponsorship With Daimler

The Trail Blazers have signed a multiyear "environmentally driven sponsorship" with Daimler Trucks North America that will see the Portland-based company "plant three trees each time a Trail Blazer makes a three-point shot," according to Andy Giegerich of the PORTLAND BUSINESS JOURNAL. The part ...

Tags: Marketing and Sponsorship, Charlotte Hornets, Portland Trail Blazers

09/17/14
LeBron Banner Could Go Back Up On Building

Cleveland-based companies Gigantic Media and Sherwin-Williams "are seeking approval for a banner dedicated" to Cavaliers F LeBron James, who is shown on it "with his arms stretched, once again, across the eastern face of the Landmark Office Towers," according to Michelle Jarboe McFee of the Clevelan ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, Nike

09/17/14
Under Armour Signs Emmanuel Mudiay

Under Armour yesterday announced it signed Chinese Basketball Association team Guangdong Southern Tigers G Emmanuel Mudiay, who "decided to bypass college and head overseas to play," according to Jeff Borzello of CBSSPORTS.com. Terms of the contract were not revealed. Mudiay is the "highest-rat ...

Tags: Marketing and Sponsorship, Under Armour

09/17/14
Amalie Looks To Capitalize On Lightning Deal

Amalie Oil’s "new signage will be in place" before the Lightning’s home opener on Oct. 9, but for the company’s ad agency, the "work is just beginning," according to Ashley Gurbal Kritzer of the TAMPA BAY BUSINESS JOURNAL. Marshall Advertising President Kevin Marshall said, " ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning

09/16/14
Radisson Suspends Vikings Sponsorship

The Vikings yesterday "lost a key business partner" as the Radisson hotel chain "suspended its sponsorship of the team" just hours after the reinstatement of RB Adrian Peterson, according to a front-page piece by Kaszuba & Olson of the Minneapolis STAR TRIBUNE. That deal "includes a ba ...

Tags: Marketing and Sponsorship, Radisson Hotels, Minnesota Vikings, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug