Featured Story

Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

Read More

Tags: Marketing and Sponsorship, New Balance

More Stories

03/30/15
EPL May Abandon Title Sponsorship Model

The EPL "is considering abandoning its long-running title sponsorship‎ arrangements when Barclays' 15-year association with English football's top flight ends next year," according to Mark Kleinman of SKY SPORTS. The league "is in talks with its shareholders, the 20 clubs, about moving to a 'par ...

Tags: Marketing and Sponsorship, English Premier League

03/30/15
Marketplace Roundup

In Kentucky, WKYT-CBS reported Lexington-based retailer Wildcat Wearhouse "continued their tradition Saturday night by selling shirts hot off the press" following Kentucky beating Notre Dame to secure a trip to the Final Four. The store "stayed open until each fan waiting in line had their shirt." S ...

Tags: Marketing and Sponsorship

03/27/15
Report: Barclays Will Not Renew EPL Deal

Barclays "will not renew" its title sponsorship of the EPL when the current deal "expires at the end of the 2015-16 season," according to Joe Strange of the London DAILY MAIL. The bank signed a three-year extension of its deal in '12 for a total of US$178.1M, an "increase of almost 50 per cent" from ...

Tags: Marketing and Sponsorship, Barclays, English Premier League

03/27/15
LPGA's ANA Inspiration Slowly Rebranding

When fans walk into Mission Hills Country Club in Rancho Mirage, Calif., next week for the ANA Inspiration, the first LPGA major of the season, the "most obvious change will be a switch from the red and white colors of former sponsor Kraft to the blue of All Nippon Airways," according to Larry Bohan ...

Tags: Marketing and Sponsorship, LPGA

03/27/15
New Balance Touts Soccer Line In New Ad

New Balance "has taken its first shots at soccer powerhouses Nike and Adidas with a new ad for its NB Football line" after it launched its line of soccer footwear and apparel in February, according to Jack Newsham of the BOSTON GLOBE. The first ad "features several players from some of Europe ...

Tags: Marketing and Sponsorship, New Balance, Soccer

03/27/15
Greivis Vasquez' Under Armour Shoe Set To Debut

Raptors G Greivis Vasquez, whose signature Under Armour shoe debuts Saturday, has marketing appeal that "runs deep in Toronto, and even deeper in his native Venezuela," according to Morgan Campbell of the TORONTO STAR. Vasquez spent Thursday morning "on a media blitz" promoting his North Six shoe. H ...

Tags: Marketing and Sponsorship, Toronto Raptors, Under Armour

03/27/15
ESPN To Integrate Outbrain Content Online

ESPN and content-recommendation platform Outbrain on Thursday announced that the two "signed a multi-year, global deal" in which Outbrain will be "integrated into ESPN's in-house sales platform," according to Michelle Castillo of ADWEEK. The deal will allow third-party content "to be seeded natively ...

Tags: Marketing and Sponsorship, ESPN

03/27/15
Banks Using Athletes To Grow Brand

Pro athletes, past and present, are "showing up more frequently in bank television commercials and advertising campaigns, whether it’s for a small credit union or the state’s largest community bank," according to Deirdre Fernandes of the BOSTON GLOBE. Athletes "provide glamour, excit ...

Tags: Marketing and Sponsorship

03/27/15
Marketplace Roundup

SPORTSBUSINESS JOURNAL's Adam Stern in next week's issue reports Georgia-based telecommunications-equipment company Arris has signed a "new vending contract" with NASCAR. Sources said that Arris will supply the sanctioning body and Sprint Cup Series teams with "telecommunications and broadband-relat ...

Tags: Marketing and Sponsorship

03/26/15
Duck Commander Ends Bowl Game Deal

Duck Commander, the title sponsor for the '14 Independence Bowl, will not return and the bowl game will be “hunting for a new title sponsor again as monies continue to be very tight,” according to Shreveport-based KTBS-ABC's Paul Crane. There was so “much excitement when the Duck C ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug