Featured Story

Amazon Could Look To Charge Advertisers $2.8M For Ad Packages Around "TNF"

Published in SportsBusiness Daily on 06 / 23 / 17

Amazon is looking to charge advertisers $2.8M for packages that include 30-second spots during the "TNF" games it will "stream live to its Prime customers this coming season," according to sources cited by Jessica Toonkel of REUTERS. Amazon is paying $50M "to the NFL to stream this season's 10 Thurs...

Read More

Tags: Amazon, Marketing and Sponsorship

More Stories

07/09/15
Marketplace Roundup

The Hawks yesterday formally announced an exclusive alliance with FanDuel. The partnership will provide fantasy players with opportunities to receive VIP hospitality experiences during Hawks home games and will also grant FanDuel prime marketing space at Philips Arena. The deal includes the appear ...

Tags: Marketing and Sponsorship

07/08/15
John Deere, PGA Tour Event Re-Up Though '23

Deere & Co. yesterday announced it had "agreed to a seven-year extension" of its title sponsorship of the annual PGA Tour stop in the Quad-Cities, meaning the John Deere Classic will remain on the schedule through '23, according to Matt Coss of the QUAD-CITY TIMES. John Deere has been the t ...

Tags: Marketing and Sponsorship, John Deere, PGA Tour

07/08/15
T-Mobile Lands Presenting Sponsorship Of ASG

MLB has sold the first presenting sponsorship of its venerable All-Star Game to T-Mobile. The cell carrier has been an MLB corporate sponsor for the past two seasons with rights that included entitlement to the All-Star Game Fan Fest. MLB in a statement said T-Mobile will have “marquee stadium ...

Tags: Marketing and Sponsorship, T Mobile, MLB

07/08/15
Hackett: UM's Nike Pact Is Nation's Most Lucrative

Univ. of Michigan interim AD Jim Hackett yesterday confirmed that the school's 10-year agreement with Nike "will be the largest in the nation," according to Mark Snyder of the DETROIT FREE PRESS. Though the largest reported deal is Notre Dame's 10-year, $90M agreement with Under Armour , Hacke ...

Tags: Marketing and Sponsorship, Nike

07/08/15
Fanatics.com Sees Spike After WWC Win

Sales of women’s soccer merchandise on Fanatics.com were up 3,000% in the 24 hours following the U.S. team’s win over Japan in the '15 FIFA Women’s World Cup final, and “by the next day, the site had recorded almost double the sales of the highest-selling day for men’s ...

Tags: Marketing and Sponsorship

07/08/15
Ortiz Unveils Logo, Products As Part Of Brand Push

Red Sox DH David Ortiz "is taking a bigger swing at his Big Papi’s Kitchen line, introducing a new logo and five new products, including a revamped fresh salsa, black bean salsa, Caribbean hummus, tortilla chips and a snack pack," according to Donna Goodison of the BOSTON HERALD. The ...

Tags: Marketing and Sponsorship, Boston Red Sox

07/08/15
Marketplace Roundup

On Long Island, Erik Bacharach reports before the final out was recorded in Mets P Steven Matz' "sparkling debut June 28," the Topps Digital team "had sprung into action, working to churn out two digital baseball cards that featured headlines from his performances on the mound and at the plate." The ...

Tags: Marketing and Sponsorship

07/07/15
Univ. Of Michigan Spurns Adidas For Nike

The Univ. of Michigan yesterday announced that it "has reached an agreement in principle with Nike to become the Wolverines' official athletic footwear, apparel and equipment provider to all 31 of U-M's athletic programs" until '27, with an option to extend to '31, according to Brendan Quinn of MLIV ...

Tags: Marketing and Sponsorship, Nike

07/07/15
Carli Lloyd Seeks Whole Foods Endorsement

WME-IMG's Josh Weil, who reps U.S. women's national team MF Carli Lloyd, said that his client "would like to work for Whole Foods," as she is "an organic-food nut," according to Claire Atkinson of the N.Y. POST. Weil: "If the CMO of Whole Foods calls, we’d get on the next flight to (the c ...

Tags: NWSL, FIFA, Marketing and Sponsorship

07/07/15
Eichel Creating Demand For Sabres Jerseys

The rookie season for Sabres C Jack Eichel is "expected to translate into booming jersey sales" for Buffalo-area sporting goods stores after "several years of a ho-hum Sabres roster," according to Samantha Christmann of the BUFFALO NEWS. Niagara Falls-based Laux Sporting Goods Manager Joe Eckl said, ...

Tags: Marketing and Sponsorship, Buffalo Sabres

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug