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"Men In Blazers Show" To Debut Tonight On NBCSN

Published in SportsBusiness Daily on 09 / 22 / 14

"The Men In Blazers Show" will make its debut on NBCSN tonight at 10:00pm ET, and the show will be "beamed out of the Men In Blazers studio in SoHo, New York City, every Monday" throughout the EPL season. The show, featuring Michael Davies and Roger Bennett , "will also stream live on NBCSpo...

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Cabrera Stands To Profit From Triple Crown

Tigers 3B Miguel Cabrera will have “plenty of opportunity to cash in” if he can become the first Triple Crown winner since ’67, according to Darren Rovell of ESPN.com. MLB and the MLBPA have “already talked with licensees to produce gear should Cabrera accomplish the feat.&rd ...

Tags: Marketing and Sponsorship

Lewis Hamilton To Be Face Of Mercedes

F1 driver Lewis Hamilton is "expected to become the face of Mercedes advertising after signing a three-year deal” to leave the McLaren team and drive for Mercedes, according to John Reynolds of MARKETING magazine. The signing of Hamilton “comes after Mercedes-Benz signed a new comm ...

Tags: Marketing and Sponsorship, Mercedes Benz, Formula One

ATP Inks Deal With Ponte Vedra Inn & Club

The ATP World Tour and the Ponte Vedra Inn & Club outside of Jacksonville, Fla., have “entered a marketing agreement in which they will promote each other to their respective clientele,” according to Ashley Gurbal Kritzer of the JACKSONVILLE BUSINESS JOURNAL. No dollars “will b ...

Tags: Tennis, ATP, Marketing and Sponsorship

Huge Crowds At Ryder Cup Shop

The Ryder Cup is shaping up to be a financial bonanza for the PGA of America. The PGA says it expects 240,000 people on the course through the six days of the event -- three practice rounds, and three competitive rounds, which began Friday morning. The PGA does not release daily attendance figures, ...

Tags: Marketing and Sponsorship, Golf

Omega Prez Compares Ryder Cup To Olympics

Omega President Stephen Urquhart said he loves the clean look of the Ryder Cup, which has minimal sponsor presence when the event is held in the U.S. In fact, Omega, the official timekeeper of the Ryder Cup, by virtue of its PGA of America deal, has the only branded presence on the course with its c ...

Tags: Marketing and Sponsorship, Golf

Mercedes Hosts RC Hole-In-One Promo

The long lines fans witnessed in the buildup to the Ryder Cup this week were not just to see Tiger Woods or Rory McIlroy tee off. Rather, fans were 75-100 people deep waiting for the latest activation from PGA of America sponsor Mercedes-Benz. The automaker on Tuesday launched a challenge where fans ...

Tags: Marketing and Sponsorship, Mercedes Benz, Golf

Univ. Of Memphis' New Ad Campaign A Hit

The Univ. of Memphis is "relying on a mix of humor and creativity" in a new television ad campaign to "sell the sizzle" of the school's football team, according to Phil Stukenborg of the Memphis COMMERCIAL APPEAL. The ads, which come via Sullivan Branding, Memphis, feature UM grads ...

Tags: Marketing and Sponsorship

Sovereign\Santander Partners With MLS Revolution

The MLS Revolution on Thursday announced a multiyear deal that makes Sovereign\Santander the team's official bank. The deal will focus heavily on the pair's joint community involvement under the tagline, "One Team, One Goal." The agreement includes day-of-game sponsorships; on-site game day programs ...

Tags: Marketing and Sponsorship, New England Revolution

Marketplace Roundup

PVH Thursday announced a multiyear marketing partnership between its Izod brand and golfer Webb Simpson. As part of the agreement that begins in ‘13, Simpson will wear Izod Golf apparel on-course and contribute to future product development. Simpson will wear Izod Golf shirts with the brand&rs ...

Tags: Marketing and Sponsorship

Watchmakers Bring Added Drama To Ryder Cup

As the Ryder Cup tees off tomorrow in Medinah, Ill., the battle between watchmakers Rolex and Omega is "shaping up to be more acrimonious than any golf match," according to Doug Ferguson of the AP. Omega's sponsorship deal with the PGA of America, which goes through '16, gives the company marketing ...

Tags: Marketing and Sponsorship, Golf, Rolex

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