Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB Names & Faces Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo
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Univ. Of Michigan To Honor Adidas Uniform Contract Despite Rumors Of Premature End05 / 21 / 13The Univ. of Michigan has “no plans to break” its contract with adidas prematurely "despite some turbulence in the relationship,” according to Kyle Meinke of ANNARBOR.com. UM AD Dave Brandon said that the school will “honor the contract, which runs through the 2016-17 season,... Tags: Marketing and Sponsorship, Adidas |
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Judge Rejects NHL-MillerCoors Deal
The NHL's seven-year, $375M deal with MillerCoors in the U.S. and Molson Coors in Canada , the "most lucrative sponsorship deal in NHL history," has been "put in doubt after an Ontario judge ruled in favour of Labatt's claim that the League reneged on its deal with the beer company," according to D ...
Tags: Marketing and Sponsorship, NHL, Anheuser Busch, Miller Brewing Co.
Shaun White Could Leave Red Bull
Gold Medal-winning snowboarder Shaun White and Red Bull "haven’t come to terms on a renewal of their three-year relationship, opening the door for one of the nation’s most recognizable athletes to sign with a new beverage partner," according to Mickle & Lefton of SPORTSBUSINESS ...
Sales Of Mavs Gear Way Up From '10
Demand for Mavericks merchandise "has been so strong since the playoffs started that the team is considering expanding its retail franchise,” according to Maria Halkias of the DALLAS MORNING NEWS. In addition to its team store at American Airlines Center, the team “has operated one Dall ...
Richard Petty Content With RPM Downsizing
Richard Petty "believes the decision to cut from four to two Sprint Cup teams is working for Richard Petty Motorsports,” but he would “like to see things move forward a little quicker,” according to Bob Pockrass of SCENEDAILY.com. Petty on Friday said, “Basically I was sort o ...
Marketplace Roundup
The BBC’s Tom Burridge reported Gold Medal-winning U.S. gymnast Shawn Johnson has “recently signed a sponsorship deal with Nike,” which is “designing a line of clothing, marketed around Shawn.” The company will “use the virtual imaging of her movements to help the ...
Rogers Capitalizes On Canucks' Success
With the Canucks in the Stanley Cup Final, Rogers Communications “could not have picked a better hockey season to acquire naming rights” to the team's arena, according to Scott Simpson of the VANCOUVER SUN. The Canadian exposure “has been robust for the Rogers wireless brand via C ...
Tags: Marketing and Sponsorship, Rogers Communications Inc., Vancouver Canucks
Tebow Already One Of NFL's Top Pitchmen
Broncos QB Tim Tebow after just one season in the NFL has already joined Colts QB Peyton Manning, Steelers S Troy Polamalu and Saints QB Drew Brees "in the NFL's group of most marketable pitchmen," according to Vinnie Iyer of SPORTING NEWS. Tebow, who Tuesday released his autobiography "Throu ...
LeBron James To Open Lifestyle Store
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Marketplace Roundup
SPORTING NEWS' Chris Littmann cited sources as saying that NBA Draft prospect Kyrie Irving "visited Under Armour's headquarters in Baltimore." However, a source said that no deal between Irving and Under Armour "has been reached." The Baltimore-based company is "best known for its football endorsers ...
Nike Launches Action Sports Campaign
Nike today begins the "next phase of its current ‘Just Do It’ campaign with a focus on action sports like skateboarding, snowboarding and surfing,” according to Tanzina Vega of the N.Y. TIMES. The new campaign, "The Chosen," is Nike’s "largest effort at moving into action sp ...
Tags: Nike, Marketing and Sponsorship
