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Published in SportsBusiness Daily on 01 / 25 / 15

Presenting the official 2015 Major League baseball. http://t.co/lzE53MEYdE — MLB (@MLB) January 25, 2015

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02/15/13
BBVA Launches NBA-Branded Accounts

BBVA Compass Friday announced the introduction of NBA Banking, the company's NBA-branded checking and saving accounts. As part of the effort, the bank has signed multiyear endorsement deals with Thunder F Kevin Durant and Rockets G James Harden, who will begin appearing in ads this weekend. BBVA, wh ...

Tags: NBA, Marketing and Sponsorship

02/15/13
Waltrip Getting Special Car In Tribute To Newtown

NASCAR, Swan Racing and driver/team owner Michael Waltrip on Thursday announced plans for a tribute to raise funds and awareness for the Sandy Hook School Support Fund. Swan's Sprint Cup Series entry driven by Waltrip during the Daytona 500 will become the Sandy Hook School Support Fund No. 26 ...

Tags: NASCAR, Marketing and Sponsorship, Motorsports

02/14/13
Sponsors Dropping Pistorius Ads After Murder Charge

Several sponsors of South African sprinter Oscar Pistorius "began pulling their advertising today, just hours after police said he would be charged" with the murder of his girlfriend, Reeva Steenkamp, according to Starkey & O’Connor of the LONDON TIMES. A billboard poster for South African ...

Tags: Marketing and Sponsorship, Nike

02/14/13
Adidas Launches New Running Shoe

adidas yesterday hosted the global launch of Energy Boost, its latest running shoe technology, at a press conference at the Javits Center in N.Y. Boost features new cushioning material created by adidas partner BASF, a chemical company. The new sneakers will be available worldwide through e-commerce ...

Tags: Marketing and Sponsorship, Adidas

02/14/13
Topps Omits Rose's Name From Cards

Former MLBer Pete Rose, who is banned from baseball for betting on games, has "had his name wiped from the back” of this year’s Topps baseball cards, according to Rob Harris of CHICAGOSIDESPORTS.com. Topps Product Development Dir Clay Luraschi “called the omission of Rose ‘a ...

Tags: Marketing and Sponsorship, Topps Co., MLB

02/14/13
Is Rose Listening More To Bulls Or WMG?

Bulls G Derrick Rose's interview with USA Today earlier this week where he stated he would not return to action until he is 110% has drawn speculation about whether he is taking his cues from the Bulls or his agents at Wasserman Media Group and adidas. The Chicago Tribune's David Haugh first broach ...

Tags: Marketing and Sponsorship, Chicago Bulls, Adidas

02/14/13
IndyCar Driver Could Sue Dragon Racing

IndyCar driver Katherine Legge has "threatened legal action over her termination from Dragon Racing," following the team announcing Sebastian Saavedra "had been hired to drive the No. 6 this IndyCar season," according to Jenna Fryer of the AP. Legge yesterday said that she "had a two-year contract w ...

Tags: IndyCar, Marketing and Sponsorship

02/14/13
Marketplace Roundup

Mid-Ohio Sports Car Course has signed a multiyear sponsorship deal with Monster Beverage Corp. The deal includes signage at the track, and Monster will bring its MonsterFreestyle MX motorcycle team to an event at the track this summer ( BIZJOURNALS.com, 2/12 )....Rahal Letterman Lanigan Racing annou ...

Tags: Marketing and Sponsorship

02/13/13
Under Armour Unveils "I Will" Campaign

Under Armour yesterday launched “I Will,” the brand’s biggest global marketing campaign to date. The campaign features a 60-second spot that includes Nationals CF Bryce Harper, Bobcats G Kemba Walker, tennis player Sloane Stephens and boxer Canelo Alvarez. The spot debuted online y ...

Tags: Marketing and Sponsorship, Under Armour

02/13/13
Adidas Draws Plaudits For Rose's Injury Ad

Bulls G Derrick Rose said that he "loves the ad" that adidas released following his ACL tear last season, according to Jeff Zillgitt of USA TODAY. The brand put out a spot entitled " Wake Up ," which showed the city of Chicago's reaction to the injury and his subsequent recovery. Rose said, "If ...

Tags: Chicago Bulls, NBA, Adidas, Basketball, Marketing and Sponsorship

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