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Cleveland Hosting Bevy Of Big-Time Sporting Events Saturday

Published in SportsBusiness Daily on 08 / 22 / 14

Cleveland on Saturday "arguably will be the busiest sports city in America," as "all three pro sports venues downtown will host games simultaneously." There are a "variety of other events going on," so that there will be "as many as 100,000 people downtown at the same time." Progressive Field will h...

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08/28/12
Marketplace Roundup

Citizen Watch Company announced that it has signed top-ranked tennis player Victoria Azarenka to endorse the brand in its "Unstoppable" media campaign. Print ads featuring Azarenka will break in late fall along with TV, digital and in-store activation. Citizen also counts tennis player Kim Clijsters ...

Tags: Marketing and Sponsorship

08/27/12
Sporting K.C. Sticking With Livestrong

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08/27/12
Mello Yello To Become NHRA Title Sponsor

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Tags: Marketing and Sponsorship, NHRA, Coca-Cola

08/27/12
Richards-Ross Takes On IOC's Rule 40

U.S. Gold Medal-winning sprinter Sanya Richards-Ross has “taken on Rule 40, an International Olympic Committee regulation that limits how athletes can promote their sponsors,” according to Mary Pilon of the N.Y. TIMES. Rule 40 "restricts advertising activities of athletes and coaches sur ...

Tags: Marketing and Sponsorship

08/24/12
Armstrong Stripped Of Titles; Will Sponsors Stay?

Cyclist Lance Armstrong will be "stripped of his record seven Tour de France titles after deciding to abandon his long fight against charges” from USADA, and the move leaves Armstrong "vulnerable to a tidal wave of legal claims from sponsors, promotion insurers and even the U.S. government," a ...

Tags: Marketing and Sponsorship

08/24/12
Luck Puts Marketing On Back Burner

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Tags: Marketing and Sponsorship, Indianapolis Colts, Washington Redskins

08/24/12
Lindt Chocolate Releases New Federer Ad

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Tags: Marketing and Sponsorship, Tennis

08/24/12
Marketplace Roundup

KPMG, official hat sponsor of golfer Phil Mickelson, on Thursday launched the "Where Is The Blue Hat Taking You?" contest. The interactive social media campaign focuses on Mickelson's new blue hat. The contest invites fans to participate by purchasing Mickelson's blue hat and submit creative photos ...

Tags: Marketing and Sponsorship

08/23/12
Uniqlo To Launch Djokovic Apparel Line

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Tags: Marketing and Sponsorship, Tennis

08/23/12
Moore Has Top-Selling WNBA Jersey

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Tags: Marketing and Sponsorship, WNBA

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