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Omega Bypassing Rio Games Countdown Clock For Several Charitable Projects

Published in SportsBusiness Daily on 08 / 04 / 15

IOC TOP sponsor Omega will eschew its traditional ceremonial countdown clock in favor of 12 charitable projects in Rio de Janeiro neighborhoods between now and the start of the ’16 Games. Omega, the official Olympics timekeeper, yesterday announced it will fund a refurbished center for pr...

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Critics Call Out NBA For Nickname Jerseys

The NBA’s plan to have the Heat and Nets play at least one game this coming season with player nicknames on the back of their jerseys is a “straight money grab,” according to ESPN’s Dan Le Batard. He said, “All that's in play here … is that they want to sell more ...

Tags: Marketing and Sponsorship, NBA

NFL Says Newton's UA Clips Are Violation

NFL Dir of NFC Football Communications Randall Liu said Panthers QB Cam Newton's usage of Under Armour-branded clips on his facemask is a "violation of the NFL's uniform policy," as the clips "should be clear of all logos," according to Chris Smith of FORBES.com. Attached to each side of Newton's fa ...

Tags: Carolina Panthers, Marketing and Sponsorship

NBA Could Use Nicknames On Jerseys

Some Heat players have been told that the NBA is considering having them and the Nets "wear 'nickname jerseys' in at least one of their four matchups this season," according to Tim Reynolds of the AP. The NBA has "not announced the plan, but teams apparently have been aware of the likelihood of it h ...

Tags: NBA, Marketing and Sponsorship

FedEx Not Revisiting Relationship With Redskins

FedEx shareholders yesterday "crushed a proposal to revisit company ties" to the Redskins and the naming rights for the team's Landover, Md., stadium, according to Wayne Risher of the Memphis COMMERCIAL APPEAL. Wisconsin's Oneida Tribe during an annual meeting at FedEx' Memphis HQs "made one of seve ...

Tags: Marketing and Sponsorship, Washington Redskins, FedEx

Cowboys' Ware Is "Pitchman Extraordinaire"

Cowboys DE DeMarcus Ware is a "pitchman extraordinaire" and has become "the man when national sponsors look to the Cowboys," according to Barry Horn of the DALLAS MORNING NEWS. His roster of endorsements includes Kimberly-Clark's Depend disposables, Red Bull, Nationwide Insurance, Papa John's, Reebo ...

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Bolt Renews Puma Deal Through '16

Gold Medal-winning Jamaican sprinter Usain Bolt has "renewed his long-standing sponsorship deal with Puma" through the '16 Rio Olympics, according to Keith Weir of REUTERS. Bolt has "been with Puma for a decade and the renewal of the contract with the sport's most marketable figure is a fillip ...

Tags: Marketing and Sponsorship, Puma

Marketplace Roundup

Valvoline will replace Quaker State as the Official Lubricants Partner of Hendrick Motorsports in a multiyear sponsorship deal that begins with the '14 NASCAR Sprint Cup Series season. Valvoline will be a major associate sponsor for the team's full stable of cars through the '17 season. The company ...

Tags: Marketing and Sponsorship

5-Hour Energy Won't Commit To MWR For '14

5-Hour Energy yesterday refused "to give a firm commitment" that the company would remain with Michael Waltrip Racing and sponsor driver Clint Bowyer's car in '14, according to Dan Gelston of the AP. 5-Hour Energy President Scott Henderson said, "We'll see how the year plays out. ... There's a lot o ...

Tags: Marketing and Sponsorship, NASCAR

Fox Contest To Award Super Bowl Pregame Ad

Fox is running a social media contest "centered on an offer to give away a commercial" during the net's Super Bowl XLVIII pregame show, according to Stuart Elliott of the N.Y. TIMES. This "may be the first time" the net broadcasting the Super Bowl "is planning an ad contest of its own." The contest ...

Tags: Marketing and Sponsorship, Fox, NFL

ESPN Launches New "SC" Ad Campaign

ESPN, as it is "facing new competition in the sports-TV world," on Saturday "began airing a new advertising campaign" for "SportsCenter," according to Suzanne Vranica of the WALL STREET JOURNAL. This is the "first time in about a decade" ESPN will pay for "SportsCenter" ads to "air on other medi ...

Tags: ESPN, Marketing and Sponsorship

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