Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
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Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
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Serves & Volleys
The WTA yesterday announced that BNP Paribas and Turkey-based bank Turk Ekonomi Bankasy will become joint title sponsors of the WTA Championships, which will be held in Istanbul from '11-13. Per the three-year deal, TEB-BNP Paribas becomes the event's official bank and will receive global exposu ...
Tags: Marketing and Sponsorship, Tennis
Marketplace Roundup
The GUARDIAN’s Matt Scott cites a source as saying that “in the weeks before” FIFA’s presidential election Visa "formally reconfirmed its commitment to FIFA, which runs until after the 2014 World Cup.” There are “strong hints that the financial-services company is ...
Sprint Intends To Extend Cup Series Entitlement
Sprint CEO Dan Hesse yesterday said that his company "is in talks with NASCAR to extend its title sponsorship of the Sprint Cup series," according to Randy Covitz of the K.C. STAR. Sprint is in the eighth year of a 10-year, $750M deal with NASCAR through '13. Prior to yesterday's Sprint Cup Series ...
Tags: Marketing and Sponsorship, Sprint, NASCAR
Judge Rejects NHL-MillerCoors Deal
The NHL's seven-year, $375M deal with MillerCoors in the U.S. and Molson Coors in Canada , the "most lucrative sponsorship deal in NHL history," has been "put in doubt after an Ontario judge ruled in favour of Labatt's claim that the League reneged on its deal with the beer company," according to D ...
Tags: Marketing and Sponsorship, NHL, Anheuser Busch, Miller Brewing Co.
Shaun White Could Leave Red Bull
Gold Medal-winning snowboarder Shaun White and Red Bull "haven’t come to terms on a renewal of their three-year relationship, opening the door for one of the nation’s most recognizable athletes to sign with a new beverage partner," according to Mickle & Lefton of SPORTSBUSINESS ...
Sales Of Mavs Gear Way Up From '10
Demand for Mavericks merchandise "has been so strong since the playoffs started that the team is considering expanding its retail franchise,” according to Maria Halkias of the DALLAS MORNING NEWS. In addition to its team store at American Airlines Center, the team “has operated one Dall ...
Richard Petty Content With RPM Downsizing
Richard Petty "believes the decision to cut from four to two Sprint Cup teams is working for Richard Petty Motorsports,” but he would “like to see things move forward a little quicker,” according to Bob Pockrass of SCENEDAILY.com. Petty on Friday said, “Basically I was sort o ...
Marketplace Roundup
The BBC’s Tom Burridge reported Gold Medal-winning U.S. gymnast Shawn Johnson has “recently signed a sponsorship deal with Nike,” which is “designing a line of clothing, marketed around Shawn.” The company will “use the virtual imaging of her movements to help the ...
Rogers Capitalizes On Canucks' Success
With the Canucks in the Stanley Cup Final, Rogers Communications “could not have picked a better hockey season to acquire naming rights” to the team's arena, according to Scott Simpson of the VANCOUVER SUN. The Canadian exposure “has been robust for the Rogers wireless brand via C ...
Tags: Marketing and Sponsorship, Rogers Communications Inc., Vancouver Canucks
Tebow Already One Of NFL's Top Pitchmen
Broncos QB Tim Tebow after just one season in the NFL has already joined Colts QB Peyton Manning, Steelers S Troy Polamalu and Saints QB Drew Brees "in the NFL's group of most marketable pitchmen," according to Vinnie Iyer of SPORTING NEWS. Tebow, who Tuesday released his autobiography "Throu ...
