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Published in SportsBusiness Daily on 03 / 03 / 15

Saints TE Benjamin Watson will appear on Fox News' "On The Record" at 7:00pm ET for a discussion on using faith to fight ISIS.

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04/01/13
AT&T Debuts Ads With NBA Legends

AT&T's most recent ads in its "It's Not Complicated" campaign feature comedian Beck Bennett speaking with a group of Basketball HOFers instead of children, and in a “sight gag that also serves to link the two series of commercials, the new ones, like the original ones, take place in a ...

Tags: Marketing and Sponsorship

04/01/13
Coke, AT&T To Sponsor "Conan" Shows In ATL

The first of four episodes of TBS’ “Conan” will be taped in Atlanta today at The Tabernacle, with a pair of NCAA corporate champions, Coca-Cola and AT&T, serving as presenting sponsors. The shows air tonight through Thursday at 11:00pm ET and serve as part of the promotional bu ...

Tags: Marketing and Sponsorship, TBS/TNT, Coca-Cola

04/01/13
Sprint, Earnhardt Team For Texting Initiative

NASCAR driver Dale Earnhardt Jr. “teamed up with Sprint for a 30-second ad” to promote Sprint’s Drive First app, which “can block and send automatic replies to text messages while you drive,” according to NASCAR.com. The spot was shot at Charlotte Motor Speedway in ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

04/01/13
Golf Channel, NBC Launch Promo Around U.S. Open

Golf Channel and NBC have launched a sweepstakes that will award four tandems of father/sons and father/daughters with a trip to the U.S. Open. At GolfChannel.com/FathersDay, viewers can upload photos of their father or a father figure through the site or via Instagram. Golf Channel Senior VP/Market ...

Tags: Golf Channel, NBC, Marketing and Sponsorship

03/29/13
AT&T Pushes Promoted Trend On Twitter

Many brands were readying for the start of the NCAA Tournament by buying "Promoted Tweets in real time around the ups and downs of numerous college basketball games,” but no company “got in the game like AT&T," according to Christopher Heine of ADWEEK. The company, as "part ...

Tags: Marketing and Sponsorship

03/29/13
AOL Behind Phil Jackson Twitter Stunt

Former NBA coach Phil Jackson Wednesday made “what seemed like a grand but bumbling entrance on Twitter,” but it was just part of a promo with AOL, according to Jason Del Ray of AD AGE. Jackson’s second tweet, posted on Thursday afternoon, links “to a video hosted on ...

Tags: Marketing and Sponsorship

03/29/13
Marketplace Roundup

In DC, Sarah Kogod noted Redskins RB Alfred Morris on Wednesday filmed an ad for locally-based Easterns Motors Group. The crew of “no fewer than 10 people on hand for the shoot included cameramen, photographers, marketing folks, and assistant for Morris.” Morris joked, “This is a l ...

Tags: Marketing and Sponsorship

03/28/13
Nike Still Benefiting From Tiger Ad

Tiger Woods is the favorite to win the Masters next month after returning to the top position in the World Golf Rankings, and Nike with its controversial new ad "wants to make sure as many people know about it as possible," according to Mark Purdy of the SAN JOSE MERCURY NEWS. Purdy: "Mission accomp ...

Tags: Marketing and Sponsorship, Golf

03/28/13
St. Andrews Seeking Trademark

The St. Andrews Links Trust, which oversees the management and maintenance of several golf courses including the famed Old Course, is "seeking to trademark the name 'St. Andrews,'" according to Jaime Diaz of GOLF WORLD. The non-profit Links Trust is "making its latest request to the European Union." ...

Tags: Marketing and Sponsorship

03/28/13
High Stakes In England's Bid To Qualify For World Cup

The England men's national soccer team remains in jeopardy of failing to qualify for next summer's FIFA World Cup for the first time since '94, something that would "have serious implications" for the Football Association's bank balance, according to Simon Hart of the London TELEGRAPH. The organizat ...

Tags: Soccer, Marketing and Sponsorship

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