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Verizon Ending IndyCar Entitlement After '18; Search For New Partner To Start Immediately

Published in SportsBusiness Daily on 10 / 23 / 17

Verizon has chosen not to renew its IndyCar entitlement deal that ends after next season, series CEO Mark Miles confirmed on Friday, making the telecom carrier a lame-duck partner for '18. Verizon’s deal is worth around $10M annually and started in ’14 after it replaced apparel company I...

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Tags: Marketing and Sponsorship, IndyCar, Verizon

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NBA Placing Kia Patch On 'All-Star Jerseys

The NBA is planning to put a​ sponsored​ patch​ "with a Kia Motors Corp. logo on the upper left chest of player jerseys" for both the '16 and '17 All-Star games, according to Sara Germano of the WALL STREET JOURNAL. The patch, "part of an advertising buy between media rights holder Turner Sport ...

Tags: Marketing and Sponsorship, NBA, Kia Motors

Marketplace Roundup

AD AGE's Anthony Crupi wrote on a night when DraftKings and FanDuel "combined to spend nearly a half-million dollars on ESPN, NBCSN, TNT, FS1 and NFL Network, the daily fantasy sports giants were all but AWOL" during Mets-Royals World Series Game 1. DraftKings "ponied up for a single 30-second spot ...

Tags: Marketing and Sponsorship

McDonald's Debuts New NFL Spots

New spots for McDonald's debuting yesterday suggest that die-hard NFL fans "might root for different teams in order to win prizes in 'Game Time Gold,' a new game that hits restaurants Nov. 3," according to Jessica Wohl of AD AGE. The game includes "weekly giveaways of $500,000 and trips to Supe ...

Tags: Marketing and Sponsorship, McDonalds, NFL

PGA Tour, Microsoft Sign Three-Year Deal

The PGA Tour and Microsoft have signed a three-year deal that will create a new advanced tier of golf analytics to be used across all of the Tour’s broadcast outlets and digital devices. Financial terms of the deal were not disclosed, but Microsoft and the Tour will create a new technolog ...

Tags: Marketing and Sponsorship, PGA Tour, Microsoft

Chinese Smartphone Maker Signs With Bulls, Cavs

Chinese smartphone maker ZTE has signed sponsorship deals with the Bulls and Cavaliers, adding to the company’s roster of NBA team deals that also includes the Knicks, Warriors and Rockets. Both deals are three-year agreements. The Bulls’ agreement is an exclusive deal that makes ZTE the ...

Tags: Marketing and Sponsorship, Chicago Bulls, Cleveland Cavaliers

Russell Wilson Tops Q2 NFLPA Sales

Seahawks QB Russell Wilson is the current retail leader on the NFLPA’s current Top 50 player sales list. The union's Q2 list is based on total sales of officially licensed merchandise, tracking the FY to date (March 1-Aug. 31). Patriots QB Tom Brady, who was No. 1 in Q1, which ended May 3 ...

Tags: Marketing and Sponsorship, NFL

Marketplace Roundup

Fox Networks Group Exec VP/Advertising Sales Bruce Lefkowitz said that the net "had sold more inventory" for the Royals-Mets World Series Games 1-5 than it has in "recent memory." AD AGE's Anthony Crupi reported Lefkowitz has "taken advantage of an active financial services/insurance market to attra ...

Tags: Marketing and Sponsorship

Rogers, Google Creating NHL Ads In Real Time

Rogers Communications during last night's Maple Leafs game launched "an experimental advertising campaign in partnership with Google" in which online ad space is "bought through automated exchanges, known as 'programmatic' advertising," according to Susan Krashinsky of the GLOBE & MAIL. In ...

Tags: Marketing and Sponsorship, Google, Rogers Communications, NHL

Mets Fans Reluctant To Buy Murphy Merchandise

Mets fans "are reluctant to buy team gear" with 2B Daniel Murphy's name on it "because they know he could hit the road after the World Series," according to Rosenbaum, Fenton & Wilson of the N.Y. POST. Uncertainty about his future when he becomes a free agent "has led to unsold stacks of Mets je ...

Tags: Marketing and Sponsorship, New York Mets, MLB

Sprint Prepping Return To NASCAR's Cup Series In '16

Sprint is preparing to return in '16 "for a lame-duck year as title sponsor of NASCAR’s Cup Series, though the sponsor was open to leaving early if the opportunity arose," according to sources cited by Adam Stern in this week's SPORTSBUSINESS JOURNAL. Sources said that the K.C.-based cellphone ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

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