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NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

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Tags: Marketing and Sponsorship, NBC, NASCAR

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Nike Marks 25th Anniversary Of "Just Do It" Slogan

Nike will mark the 25th anniversary of its "Just Do It" slogan tomorrow by launching an ad campaign entitled "Possibilities," highlighted by a 90-second commercial "featuring LeBron James and Serena Williams and narrated by actor Bradley Cooper," according to Jeffrey Martin of USA TODAY. The slo ...

Tags: Nike, Marketing and Sponsorship

New "SNF" Spots Star NBCUniversal Celebs

NBCUniversal is "trying to widen the audience" for “SNF” with a series of promos that "burnish the pigskin showcase among not only sports fans but also celebrity-watchers and current-affairs aficionados," according to Brian Steinberg of VARIETY. The video vignettes, which appeared o ...

Tags: NBC, NFL, Marketing and Sponsorship

Sharapova Name-Change Talk Just A Diversion

Maria Sharapova's potential  name change to Sugarpova for the duration of the U.S. Open was a "publicity stunt to divert attention from Sharapova's firing of Jimmy Connors as her coach days before" the start of the tournament, according to the N.Y. POST's Page Six. Sources said that Sharapova ...

Tags: Marketing and Sponsorship, Tennis

Breeders' Cup Hires Front Row Marketing

The Breeders’ Cup has "hired Front Row Marketing Services to sell sponsorship inventory for horse racing’s annual championship event," according to Liz Mullen of SPORTSBUSINESS JOURNAL. The event has "seen a number of sponsorships, including deals with Grey Goose and Emirates, expire in ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In L.A., Nardine Saad reports in David Beckham's "latest wordless ad" for H&M, the retired soccer star is "seen behind the scenes modeling in a locker room, giving smoldering looks to the camera and smiling as his perfect hair is groomed as he models boxer briefs, tanks and ... long-sleeved ...

Tags: Marketing and Sponsorship

Sharapova Drops Name-Change Idea

Tennis player Maria Sharapova has decided "not to change her name to Sugarpova for the U.S. Open next week," according to Darren Rovell of ESPN.com. Max Eisenbud, Sharapova's agent, said that there was "serious consideration" given to changing Sharapova's name in an attempt to promote her line of ca ...

Tags: Marketing and Sponsorship, Tennis

Luck Inks Multiyear Deal With Klipsch

Colts QB Andrew Luck yesterday signed a multiyear deal with Indianapolis-based audio products company Klipsch, and said that he "will help design products for Klipsch that likely will bear his name," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Luck "emphasized that during th ...

Tags: Marketing and Sponsorship, NFL, Indianapolis Colts

Castrol Ends Sponsorship Of John Force Racing

Castrol today announced it will be ending its sponsorship of John Force Racing after next season. The decision brings an end to three decades of support during which Castrol became the foremost brand associated with Force as he won 15 NHRA Funny Car championships. In a statement, Castrol said it mad ...

Tags: Marketing and Sponsorship, Castrol North America Inc., NHRA

Corona Logo Taken Off ATP Tourney Nets

Lead ATP sponsor Corona’s logo has been off the nets of the last two North American stops as a result of a recent corporate change at the beer’s parent company. As part of Corona’s sponsorship, it is entitled to net signage at all ATP events. Corona is owned by Grupo Modelo, which ...

Tags: Marketing and Sponsorship, ATP, Anheuser Busch

NBC Asking More For EPL Ads

NBC Sports "figures it can kick up ratings" for its EPL games and "wants advertisers to pay for those higher numbers," according to Jon Lafayette of BROADCASTING & CABLE. Despite what "media buyers say is a 25%-50% price hike from what Fox and ESPN charged last year, several advertisers already ...

Tags: Marketing and Sponsorship, NBC, English Premier League, Soccer

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