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Indianapolis Motor Speedway Using Tagline “This Is May” To Promote '18 Indy 500

Published in SportsBusiness Daily on 01 / 18 / 18

Indianapolis Motor Speedway is using the tagline “This is May” to promote this year’s Indy 500. The campaign is similar to last year’s "Greatest Spectacle in Racing" effort in that it will show off various parts of the raceday experience as well as the many events leading up ...

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Tags: Marketing and Sponsorship, IndyCar

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Geico Signs Endorsement With Undefeated Boxer

Geico has signed a partnership deal with undefeated welterweight boxer Dusty Hernandez-Harrison that was negotiated by the fighter's promoter, Roc Nation Sports. Geico will be a presenting partner for select Hernandez-Harrison fights on broadcast television. The insurance company's logo also wi ...

Tags: Marketing and Sponsorship, Geico

Michigan State Done With Lime Green Jerseys

The Michigan State men's basketball team will not wear the Nike "lime-green uniforms again" this year after last Saturday's game against Maryland, but they will be "available for purchase at various retail outlets next month," according to Joe Rexrode of the DETROIT FREE PRESS. MSU was one of severa ...

Tags: Marketing and Sponsorship, Nike

Players Get Colorful For Aussie Open

The Australian Open is the "opening style salvo of the year," as it "sets the tone" for the season, according to Vanessa Friedman of the N.Y. TIMES. The trends being unveiled this year are colorful, the "kind of saturated, sunset color most often associated with tropical drinks, as opposed to tennis ...

Tags: Marketing and Sponsorship

Newton Puts Under Armour On Center Stage

See Cam Newton 's entire endorsement portfolio Panthers QB Cam Newton's appearance in Super Bowl 50 represents another "huge marketing opportunity for Under Armour" following the MVP seasons for Nationals RF Bryce Harper and Warriors G Stephen Curry, as well as the "memorable early succ ...

Tags: Marketing and Sponsorship, Under Armour

Microsoft Taking Hit For Pats' Tablet Issues

The Microsoft Surface Pro tablets used by the Patriots during the AFC Championship game did not function properly due to a “technical malfunction on the sidelines,” but Microsoft was the "one that took a hit,” according to CNBC's Jon Fortt. The tablets were "quickly restored" ...

Tags: Marketing and Sponsorship, Microsoft, NFL

Lesser-Known Bai, SoFi Making Super Bowl Debuts

Bai, the maker of low-calorie health beverages, will "make its first Super Bowl appearance with a commercial" via Barton F. Graf, N.Y., according to David Gianatasio of ADWEEK. Bai will "run a single 30-second spot." Media placement is "being handled by Maxus," and Bai "has yet to finalize ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

Snapchat Sells Out For Super Bowl Live Story

Snapchat has "sold out its Live Story with the NFL" for Super Bowl 50 after "missing out on the big game last year," according to Garett Sloane of DIGIDAY. Sources said that Marriott, Budweiser, Pepsi and Amazon "are all going to be Snapchat Super Bowl sponsors." Video ads will "run amid the Live St ...

Tags: Marketing and Sponsorship

Fermata Takes Over PGA Tour Licensing Business

SPORTSBUSINESS JOURNAL's Michael Smith reports Fermata Partners has "supplanted IMG as the PGA Tour’s trademark licensing agency, ending a 20-year commercial relationship between the tour and IMG." The company "takes over the tour’s global licensing business exclusively as part of a new ...

Tags: Marketing and Sponsorship, Golf

Marketplace Roundup

In Chicago, Lewis Lazare reports BMO Harris has launched a new campaign via FCB, Chicago, highlighting its "ongoing sponsorship deal" with the Blackhawks and Bulls. Two new ads promoting the bank's team-branded debit Mastercards utilize the tagline, "We're Here To Help." Viewers will see player ...

Tags: Marketing and Sponsorship

Adidas Considers Ending Its IAAF Sponsorship

adidas today said that it is "in 'close contact' with track and field's governing body, the IAAF, about the sport's doping and corruption scandals," amid reports it is considering ending its sponsorship, according to Nesha Starcevic of the AP. The BBC reported that adidas "told the IAAF it was termi ...

Tags: Marketing and Sponsorship, Adidas

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