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Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

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12/18/12
Marketplace Roundup

The AFP reported golfer Ryo Ishikawa "lost his major sponsor" when Panasonic announced it would not renew a deal with him next month. The company also said that it would end sponsorship of golf's Asian Tour Panasonic Open after its sixth edition in September '13 as the company is "undertaking variou ...

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12/17/12
Oakley Suing McIlroy, Nike Over Contract Breach

Oakley has "sued golfer Rory McIlroy and Nike, saying they breached the world's top-ranked golfer's existing contract"  when he signed with Nike , according to Lester Munson of ESPN.com. A lawsuit filed Dec. 10 in federal court in Santa Ana, Calif., alleged that Oakley "tried to use i ...

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12/17/12
MasterCard Renews PGA Tour Deal

MasterCard’s longtime position as a PGA Tour official marketing partner “will continue through 2016, based on a renewal signed with the tour last week,” according to Michael Smith of SPORTSBUSINESS JOURNAL. The company, which “has been a tour partner since 1995, plans to roll ...

Tags: Marketing and Sponsorship, MasterCard, PGA Tour

12/17/12
White Sox To Sponsor Youth Baseball Teams

The White Sox will provide local youth baseball players with "jerseys and caps that are variations of White Sox uniforms, and each youth team's name will include at least the word ‘Sox,'" according to Rex Huppke of the CHICAGO TRIBUNE. The club has created partnerships with Oak Park Youth Base ...

Tags: Marketing and Sponsorship, Chicago White Sox

12/17/12
Marketplace Roundup

Men’s grooming brand Axe will make its Super Bowl debut when it airs a 30-second TV spot during CBS’ Feb. 3 broadcast of the game. The ad, entitled “Lifeguard,” was created by BBH London ( Axe ). Meanwhile, AD AGE’s E.J. Schultz reports MillerCoors has bought time for s ...

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12/14/12
ND Top-Selling CFB Team On Fanatics.com

Notre Dame’s resurgence on the football field this year has paid dividends with e-commerce specialist Fanatics.com. The Fighting Irish has been the site's top seller since Aug. 30 -- when the college football season began -- while Alabama is second, followed by Oregon, Ohio State and Flor ...

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12/14/12
Q&A With Under Armour Uniform Designer

Under Armour Senior On-Field Senior Design Manager Adam Clement recently discussed the "controversial flag-based design" football uniforms for the Univ. of Maryland in a two-part Q&A with Paul Lukas of ESPN.com. Below is an excerpt from the Q&A. Q : When we were kids growing up, a team ...

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12/14/12
Nike Taking Over United Soccer League Sponsorship

Nike on Wednesday said that it is “taking over as sponsor of the United Soccer League three years after the company sold its majority stake in the minor league circuit.” In Portland, Erik Siemers noted Nike “inherited ownership of the USL" in '07 when it acquired U.K.-based Umbro, ...

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12/14/12
Marketplace Roundup

In N.Y., Stuart Elliott notes former NHLer Sean Avery is “involved in the campaign for the Stuart Weitzman line for spring and summer 2013, which will bring in the supermodel Kate Moss as the brand’s new face.” After Avery previewed the Weitzman ads, the Lipman agency “previe ...

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12/13/12
PRCA To Market Rodeo Internationally

The Professional Rodeo Cowboys Association is “investing in international media buys in Australia, Brazil and China in hopes of exporting the rodeo brand to grow the sport and bringing more value to its cowboy-theme product,” according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. The me ...

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