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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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08/01/12
Marketplace Roundup

NFL Media yesterday announced a new campaign titled, “It’s Serious Fun,” via David&Goliath, L.A. The campaign recently debuted with three TV spots: “Rooftop” and “Mountain” for NFL Network’s "Thursday Night Football" and “Wheat Field&rdqu ...

Tags: Marketing and Sponsorship, Adidas, PepsiCo

07/31/12
Chevrolet Inks ManU Shirt Sponsorship

General Motors' Chevrolet brand yesterday formally unveiled its seven-year shirt sponsorship deal with EPL club Manchester United valued at nearly US$600M, one day after GM Global Chief Marketing Officer Joel Ewanick was " ousted in connection with a deal " that provided sponsorship of the club, acc ...

Tags: Marketing and Sponsorship, English Premier League, General Motors, Soccer

07/31/12
EyeBlack Inks Deal With Little League Baseball

EyeBlack announced today it has signed a deal with Little League Baseball Inc. to become an approved licensee of the youth sports organization through the next season. Per the deal, Little League Baseball, Little League Softball and the Little League Challenger Division will all see their logos fe ...

Tags: Marketing and Sponsorship

07/31/12
Marketplace Roundup

The N.Y. Post reported Prince Sports "has won court approval of its restructuring plan giving ownership of the company to lenders." Under Prince's reorganization plan, lender ABG-Prince "will get all the reorganized company's equity in exchange" for its $67.2M secured debt. Unsecured creditors owed ...

Tags: Marketing and Sponsorship

07/30/12
Deutsche Bank Ready To Re-Up PGA Tour Deal

Deutsche Bank and the PGA Tour have agreed in principle to a "four-year contract extension that, barring any setbacks, will keep the German bank as title sponsor of the Deutsche Bank Championship through 2016," according to Michael Whitmer of the BOSTON GLOBE. The bank's current contract was "set to ...

Tags: Marketing and Sponsorship, PGA Tour

07/30/12
Yankees Stars Receive Personal Workout Gear

The latest trend inside the Yankees clubhouse “is having personalized workout shirts -- unique, generally not-for-sale gear designed by shoe companies, given to top talent” like RF Nick Swisher, SS Derek Jeter and 2B Robinson Cano, according to Daniel Barbarisi of the WALL STREET JOURNAL ...

Tags: Marketing and Sponsorship

07/30/12
Nebraska Unveils New Adidas Uniform

Adidas on Friday introduced the “much-awaited alternate uniform design” for the Univ. of Nebraska football team, which the team will wear on Sept. 29 “in a home game against Wisconsin,” according to Sam McKewon of the OMAHA WORLD-HERALD. Wisconsin this week will also “u ...

Tags: Marketing and Sponsorship, Adidas

07/27/12
Tebow-Mania Hits Cortland County, New York

While Jets QB Mark Sanchez "remains the face" of the franchise, newly-acquired QB Tim Tebow "owns the early momentum as the franchise's new football and evangelical force of nature," according to Jim Corbett in a sports section cover story for USA TODAY. Cortland County (New York) Convention & V ...

Tags: Marketing and Sponsorship, New York Jets

07/27/12
Under Armour Unveils Northwestern Football Jerseys

Under Armour Thursday unveiled new football uniforms for Northwestern Univ. to debut during the ‘12 season. The schools’ partnership with UA was announced in December and the company will outfit all teams in a multiyear agreement. The focal point of the football jerseys is a prominent ...

Tags: Marketing and Sponsorship, Under Armour

07/27/12
Top NHL Pick Signs Deal With Warrior

Oilers RW Nail Yakupov, the No. 1 overall pick in last month’s NHL Draft, has signed a multiyear equipment and apparel deal with Warrior Sports. The deal includes helmet, stick, protective gear and undergear, said Ian Pulver, who represents Yakupov along with lead agent Igor Larionov. Pulver d ...

Tags: Marketing and Sponsorship

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