Featured Story

College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

Read More

More Stories

01/22/13
49ers Merchandise Sales Up 240%

49ers fever "has gripped the Bay Area, and merchants are poised to cash in" on the team's first Super Bowl appearance in 18 years, according to a front-page piece by Heather Somerville of the SAN JOSE MERCURY NEWS. Niners gear was a "hot seller even before Sunday's NFC Championship victory," as ...

Tags: Marketing and Sponsorship, San Francisco 49ers

01/22/13
Cessna, Textron To Sponsor Jamie McMurray

Cessna, the Kansas-based airplane manufacturer, and its parent company Textron signed a multi-year agreement with Ganassi Racing that will make them a co-primary sponsor of Earnhardt Ganassi Racing’s No. 1 Sprint Cup Chevy driven by Jamie McMurray. The deal, which is expected to be announced t ...

Tags: Marketing and Sponsorship

01/22/13
Goody's Inks Earnhardt Jr. For Multimedia Campaign

Goody's yesterday announced that NASCAR driver Dale Earnhardt Jr. is joining NASCAR team Owner Richard Petty in a new multimedia campaign beginning early this year. Goody's Powder will be the title sponsor for the NASCAR Sprint Cup Series Goody's Fast Relief 500 on Oct. 27 at Martinsville Speedway i ...

Tags: Marketing and Sponsorship, NASCAR

01/22/13
SHR Still Selling Race Sponsorships For '13

Stewart-Haas Racing “still needs to sell roughly 20 race sponsorships for the Sprint Cup Series this season,” according to Nate Ryan of USA TODAY. The team learned over the summer “of the impending departures” of the U.S. Army from Ryan Newman's No. 39 Chevy and Office D ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

01/22/13
Marketplace Roundup

Bob Evans Restaurants and the Blue Jackets yesterday announced an expansion of their corporate partnership. Bob Evans will present the “Chili Chant” during Blue Jackets games that allows ticket holders to redeem their game tickets for a free cup of chili at a Bob Evans location the day ...

Tags: Marketing and Sponsorship

01/21/13
Enterprise Renews NHL Sponsorship

Enterprise Rent-A-Car last week "inked a new three-year deal" with the NHL that contains "options for two- or three-year extensions," according to Mike Reynolds of MULTICHANNEL NEWS. Enterprise's initial three-year deal with the league expired at the end of the '11-12 season, and Chief Marketin ...

Tags: Marketing and Sponsorship, NHL

01/21/13
McIlroy Uses Titleist Putter After Nike Deal

Rory McIlroy caused “a stir on Friday at the Abu Dhabi HSBC Golf Championship when he reverted back to his old Titleist Scotty Cameron putter for Round 2” less than one week into his career with Nike Golf, according to Rex Hoggard of GOLFCHANNEL.com. McIlroy kept his Nike “head cov ...

Tags: Marketing and Sponsorship, Nike, Golf

01/21/13
SCA Promotions Plans To Sue Armstrong

Texas-based insurance firm SCA Promotions "plans to file a lawsuit against” Lance Armstrong for $12M (all figures U.S.), according to Ian McCourt of the GUARDIAN. SCA released a statement saying that even though execs are “happy about Armstrong's confession, they still intend to pursue t ...

Tags: Marketing and Sponsorship

01/18/13
Buffalo Wild Wings To Become NCAA Partner

Buffalo Wild Wings, a major advertiser during March Madness, is taking the next step by becoming an NCAA corporate partner. The Minneapolis-based dining chain will have marketing, media and promotional rights to all 89 of the NCAA championships, most notably the men's basketball tournament. The rest ...

Tags: Marketing and Sponsorship, NCAA

01/18/13
Magic Signs Deal With Chase

Chase has signed a sponsorship deal with the Magic that makes the bank one of the team’s seven “Champions of the Community.” As the official financial services partner for the team, the deal also gives Chase naming rights to the Amway Center’s club level, the arena’s bo ...

Tags: Marketing and Sponsorship, Orlando Magic

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug