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Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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Cam Could Wear Gold UA Cleats In Super Bowl

Panthers QB Cam Newton "will debut gold cleats at the Super Bowl" from sponsor Under Armour if he wins the NFL MVP Award the night before the game, according to Jeff Barker of the Baltimore SUN. The cleats will be "autographed and sold" on UA's website, with "half of the proceeds" going to the Cam N ...

Tags: Marketing and Sponsorship, Under Armour, Carolina Panthers

Topgolf Acquires World Golf Tour

Topgolf has acquired sports gaming company World Golf Tour, the "leading web and mobile golf game, with more than 14 million players worldwide across online, social and mobile platforms," according to Sean Lester of the DALLAS MORNING NEWS. The move "creates the world’s largest digital golf au ...

Tags: Marketing and Sponsorship, Golf

Intuit Ad To Feature Small Coffee Biz

New York-based Death Wish Coffee "won a nationwide competition" for small businesses sponsored by software developer Intuit and will be featured in a 30-second Super Bowl ad, according to Lindsay Ellis of the Albany TIMES UNION. Death Wish's video "was a winner out of 15,000 entries to lan ...

Tags: Marketing and Sponsorship, Super Bowl

Marketplace Roundup

The WALL STREET JOURNAL's Mike Shields reported Nestle-owned DiGiorno will debut a new TV ad campaign ahead of the Super Bowl, but instead of "running its traditional, 30-second ad," the frozen pizza brand has "opted to run TV commercials pulled from the brand’s recently launched Internet ad c ...

Tags: Marketing and Sponsorship

WNBA Launching New Marketing Campaign

The WNBA will begin marketing around its upcoming 20th anniversary season on Saturday with an ad campaign titled “Watch Me Work” that will tip off during the Spurs-Cavaliers primetime game on ABC. The initial 30-second spot features Mercury C Brittney Griner and G Diana Taurasi, Spa ...

Tags: Marketing and Sponsorship, WNBA

NHL Panthers Selling Kevin Spacey Hoodie

The NHL Panthers' tradition of "awarding a blue hoodie with the smiling visage of actor Kevin Spacey" to the player of the game has "become so popular that the team began selling the sweatshirts in the team store at the BB&T Center Tuesday," according to Harvey Fialkov of the South Florida SUN-S ...

Tags: Marketing and Sponsorship, Florida Panthers

Amazon Will Make Super Bowl Debut

Amazon is headed to the Super Bowl "for the first time with an ad for its new Alexa-powered speaker Echo," according to Jeff Beer of FAST COMPANY. Pro Football HOFer Dan Marino and actor Alec Baldwin appear in the spot, "plotting a Super Bowl party" and "enlist the help of the brand's new echo ...

Tags: Marketing and Sponsorship, Super Bowl

Players' Tribune Signs Deal With American Family

The Players’ Tribune today announced that it has signed American Family Insurance as its first-ever corporate partner. As part of the agreement, AmFam will be the exclusive sponsor of TPT Assist, the section of the website devoted to highlighting athletes’ charities and causes. Fina ...

Tags: Marketing and Sponsorship

MLB Rolling Out New Spring Training Uniforms

MLB is working with its Authentic Collection partners Majestic and New Era to roll out for the ’16 season a new on-field uniform and hat look for Spring Training, as well as a new uniform system for Spring Training, the regular season and postseason. The new Spring Training look will feature h ...

Tags: Marketing and Sponsorship, MLB, New Era

Fowler Appears In New Farmers Insurance Ad

Golfer Rickie Fowler will star in a new ad for Farmers Insurance that will debut today around the first round of the PGA Tour Farmers Insurance Open in San Diego. The ad, titled "Romantic Rodent," depicts a previous claim Farmers covered for a client that involved a lost piece of jewelry at a golf c ...

Tags: Marketing and Sponsorship, PGA Tour

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