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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

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ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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ND Top-Selling CFB Team On Fanatics.com

Notre Dame’s resurgence on the football field this year has paid dividends with e-commerce specialist Fanatics.com. The Fighting Irish has been the site's top seller since Aug. 30 -- when the college football season began -- while Alabama is second, followed by Oregon, Ohio State and Flor ...

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12/14/12
Q&A With Under Armour Uniform Designer

Under Armour Senior On-Field Senior Design Manager Adam Clement recently discussed the "controversial flag-based design" football uniforms for the Univ. of Maryland in a two-part Q&A with Paul Lukas of ESPN.com. Below is an excerpt from the Q&A. Q : When we were kids growing up, a team ...

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12/14/12
Nike Taking Over United Soccer League Sponsorship

Nike on Wednesday said that it is “taking over as sponsor of the United Soccer League three years after the company sold its majority stake in the minor league circuit.” In Portland, Erik Siemers noted Nike “inherited ownership of the USL" in '07 when it acquired U.K.-based Umbro, ...

Tags: Marketing and Sponsorship, Soccer

12/14/12
Marketplace Roundup

In N.Y., Stuart Elliott notes former NHLer Sean Avery is “involved in the campaign for the Stuart Weitzman line for spring and summer 2013, which will bring in the supermodel Kate Moss as the brand’s new face.” After Avery previewed the Weitzman ads, the Lipman agency “previe ...

Tags: Marketing and Sponsorship

12/13/12
PRCA To Market Rodeo Internationally

The Professional Rodeo Cowboys Association is “investing in international media buys in Australia, Brazil and China in hopes of exporting the rodeo brand to grow the sport and bringing more value to its cowboy-theme product,” according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. The me ...

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12/13/12
Illinois Inks Deal With Learfield Sports

The Univ. of Illinois has selected Learfield Sports as the Division of Intercollegiate Athletics exclusive athletics marketing partner and multimedia rights holder for the next 10 years. The move marks the first time the DIA has outsourced its multimedia rights in a comprehensive package. The f ...

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12/13/12
AFL Inks Title Partner Deal With NET10 Wireless

The Arena Football League and no-contract cell phone company NET10 Wireless yesterday announced a deal making NET10 the AFL's first title partner. The league for the '13 season will be branded as the "NET10 Wireless Arena Football League." The partnership includes a new co-branded logo to be used th ...

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12/13/12
Former Vibram CEO To Launch Athletic Footwear Line

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Tags: Marketing and Sponsorship

12/12/12
Gildan To Advertise For First Time In Super Bowl

Apparel company Gildan today will announce that it will air a spot during Super Bowl XLVII on CBS, marking the “first time the brand has advertised” in the game, according to Stuart Elliott of the N.Y. TIMES. The spot is “scheduled for the third quarter,” and will featu ...

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Bolt To Appear In Virgin Media Spot

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