Featured Story

Sources: Nike "Extensively Reviewing" How LeBron James' Jersey Tore In Season Opener

Published in SportsBusiness Daily on 10 / 19 / 17

Nike execs are "extensively reviewing" why the back of Cavaliers F LeBron James' jersey "split down the middle" during Tuesday night's Celtics-Cavs NBA regular season opener, according to sources cited by Darren Rovell of ESPN.com. When Celtics F Jaylen Brown "grabbed at James' jersey while defendin...

Read More

Tags: Marketing and Sponsorship, Nike, NBA

More Stories

Marketplace Roundup

In Boston, Sarah Shemkus reports locally based candy company UnReal Brands' sales "surged" last Friday after Patriots QB Tom Brady "released a video declaring he had hidden autographs and other surprises in 50 buckets of its candy at Whole Foods stores throughout New England." Company Founder Michae ...

Tags: Marketing and Sponsorship

Nike To Place Ads In Weather Channel Mobile App

Nike starting next month will "begin placing ads in the Weather Channel mobile app, offering suggestions for cold-weather apparel based on local weather conditions," according to Sydney Ember of the N.Y. TIMES. If it is cool and dark, for instance, "an ad might appear for a reflective running vest a ...

Tags: Marketing and Sponsorship, Nike

Visa Threatens To End FIFA Sponsorship

Visa has told FIFA that it "could cut ties with soccer's scandal-tarnished governing body if the credit card company is not satisfied with the reforms being implemented," according to Rob Harris of the AP. Visa Vice Chair Ellen Richey yesterday appeared at a British parliamentary hearing alongside e ...

Tags: Marketing and Sponsorship, Visa, FIFA

MLB Stars Appear In New Stand Up 2 Cancer PSA

Cancer research advocacy group Stand Up 2 Cancer is initiating a new PSA campaign in collaboration with current partner and founding donor MLB. The new campaign entitled “Potential,” debuting tomorrow during Game 3 of the World Series, will feature several of the game’s young stars ...

Tags: Marketing and Sponsorship, MLB

NBA Placing Kia Patch On 'All-Star Jerseys

The NBA is planning to put a​ sponsored​ patch​ "with a Kia Motors Corp. logo on the upper left chest of player jerseys" for both the '16 and '17 All-Star games, according to Sara Germano of the WALL STREET JOURNAL. The patch, "part of an advertising buy between media rights holder Turner Sport ...

Tags: Marketing and Sponsorship, NBA, Kia Motors

Marketplace Roundup

AD AGE's Anthony Crupi wrote on a night when DraftKings and FanDuel "combined to spend nearly a half-million dollars on ESPN, NBCSN, TNT, FS1 and NFL Network, the daily fantasy sports giants were all but AWOL" during Mets-Royals World Series Game 1. DraftKings "ponied up for a single 30-second spot ...

Tags: Marketing and Sponsorship

McDonald's Debuts New NFL Spots

New spots for McDonald's debuting yesterday suggest that die-hard NFL fans "might root for different teams in order to win prizes in 'Game Time Gold,' a new game that hits restaurants Nov. 3," according to Jessica Wohl of AD AGE. The game includes "weekly giveaways of $500,000 and trips to Supe ...

Tags: Marketing and Sponsorship, McDonalds, NFL

PGA Tour, Microsoft Sign Three-Year Deal

The PGA Tour and Microsoft have signed a three-year deal that will create a new advanced tier of golf analytics to be used across all of the Tour’s broadcast outlets and digital devices. Financial terms of the deal were not disclosed, but Microsoft and the Tour will create a new technolog ...

Tags: Marketing and Sponsorship, PGA Tour, Microsoft

Chinese Smartphone Maker Signs With Bulls, Cavs

Chinese smartphone maker ZTE has signed sponsorship deals with the Bulls and Cavaliers, adding to the company’s roster of NBA team deals that also includes the Knicks, Warriors and Rockets. Both deals are three-year agreements. The Bulls’ agreement is an exclusive deal that makes ZTE the ...

Tags: Marketing and Sponsorship, Chicago Bulls, Cleveland Cavaliers

Russell Wilson Tops Q2 NFLPA Sales

Seahawks QB Russell Wilson is the current retail leader on the NFLPA’s current Top 50 player sales list. The union's Q2 list is based on total sales of officially licensed merchandise, tracking the FY to date (March 1-Aug. 31). Patriots QB Tom Brady, who was No. 1 in Q1, which ended May 3 ...

Tags: Marketing and Sponsorship, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug