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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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PGA Tour Stars Make Boy Band Video
PGA Tour golfers Ben Crane, Rickie Fowler, Hunter Mahan and Bubba Watson have teamed “to form a foursome set to storm both the course and the charts: the Golf Boys,” according to Chris Cutmore of the London DAILY MAIL. The mock group has released their debut video, 'Oh Oh Oh,' ...
Tags: Marketing and Sponsorship, PGA Tour, Golf
Polo Debuts New Open Merchandise Pavilion
Polo Ralph Lauren is “dressing up” the U.S. Open at Congressional this week with a “redesigned 36,000-square-foot merchandise pavilion, new styles that commemorate the U.S. Open, and an upscale feel to the shopping experience inside a tent that looks nothing like a temporary struc ...
Carlsberg Extends FA Deal Through '14
Carlsberg has signed a deal with England's FA that extends its "long-standing relationship as the official beer" of the England men's soccer team, according to Oliver Luft of MARKETING magazine. The new deal runs through '14, "improving Carlsberg's sponsorship rights, and comes ahead" of the F ...
Capital One New Sponsor Of CWS Fan Fest
Capital One, an NCAA corporate champion, has agreed to a three-year deal to be presenting sponsor of the College World Series fan festival. The CWS opens Saturday in Omaha at the new TD Ameritrade Park. This marks the first CWS in the new ballpark and the first time one of the NCAA's corporate champ ...
Marketplace Roundup
The official Bruins Stanley Cup championship locker room apparel is currently on sale at the Bruins' Pro Shop at TD Garden, NHL.com and the NHL store in N.Y. All Boston-area Modell's locations were scheduled to re-open immediately following last night's game, while area Dick's Sporting Goods stores ...
Montreal Impact Sign Jersey Deal With BMO
Canadian bank BMO has signed a five-year jersey sponsorship deal with the Montreal Impact, slated to make their MLS debut in '12. The team has yet to release images of the jersey, but Impact President Joey Saputo said it will remain blue. The Canadian bank, which in '07 signed a jersey sponsorship ...
Tags: Marketing and Sponsorship, Soccer
Samsung Asks LOCOG To Protect Sponsorship
Samsung has asked LOCOG officials “to protect its Olympic sponsorship from ambush marketing" ahead of the '12 London Games, according to Roger Blitz of the FINANCIAL TIMES." Samsung, an IOC TOP sponsor, said that it expects LOCOG to "react rapidly to any unauthorised attempts by riv ...
Serves & Volleys
In Scotland, Dominic Jeff reported the Royal Bank of Scotland this week was scheduled to announce a "new sponsorship deal with Andy Murray despite making big cutbacks since its taxpayer bail-out.” The bank is "a long-standing backer of the Scottish tennis ace and his brother Jamie, with the la ...
Tags: Marketing and Sponsorship, Tennis
Marketplace Roundup
In Dallas, Marianne Brown noted sporting goods stores across the Dallas-Ft. Worth region have "gotten new shipments” of official Mavericks championship T-shirts or will get them soon. Fourteen Academy Sports & Outdoors locations opened at 7:00am CT yesterday “to meet the de ...
Mavs Title Gear Sells Quickly In Texas
Dallas-area stores "opened their doors to fans eagerly waiting in line to buy the official NBA Champions locker room T-shirts ... as the final seconds ticked away" during Sunday's Mavericks-Heat NBA Finals Game Six, according to Sandra Baker of the FT. WORTH STAR-TELEGRAM. Those T-shirts "went quick ...
Tags: Dallas Mavericks, Basketball, Marketing and Sponsorship
