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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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FS1 Promo To Debut During MLB ASG

A 90-second ad featuring a "roster of high-profile athletes" promoting the August 17 launch of Fox Sports 1 will "premiere in the fifth inning" of Fox' broadcast of the MLB All-Star Game next Tuesday, according to Anthony Crupi of ADWEEK. The ad was shot "over a period of 10 days in six location ...

Tags: Marketing and Sponsorship

Under Armour Unveils New Football Ad

Under Armour yesterday unveiled its new football spot, titled "Ready For August," coinciding with the start of a new phase in its "I Will" global marketing campaign. The ad represents UA's first preseason football campaign since '10 and gives a nod to UA's origin as a football-specific brand. ES ...

Tags: Marketing and Sponsorship, Under Armour

Will Murray Capitalize On Marketing Potential?

Wimbledon champion Andy Murray is represented by Simon Fuller's XIX Entertainment, which “has also been responsible for a number” of David Beckham's key sponsorship deals, but experts believe that Murray is "unlikely to be as active as Beckham in terms of branding and sponsorship,” ...

Tags: Marketing and Sponsorship, Tennis

EA Teams With MLS For All-Star Fan Vote

Fans for this month's MLS All-Star Game have “a new way of voting for the 11th man in the lineup,” as EA Sports is “teaming up with the league” for the AT&T MLS All-Star "In the Game" Challenge, according to Xander Zellner of USA TODAY. Whenever someone scores during play ...

Tags: Marketing and Sponsorship, Electronic Arts, MLS

Toyota To Sponsor Fall NHRA Event In Vegas

The NHRA signed Toyota to a multiyear title sponsorship of its fall event at Las Vegas Motor Speedway. The event, which will be called the Toyota Nationals, will be held Oct. 24-27. Toyota receives on-site visibility and commercial inventory in ESPN2's coverage of the event. It will take place ...

Tags: Marketing and Sponsorship, Toyota, NHRA

Chips & Putts

In Nebraska, Kevin Cole noted the USGA opened its merchandise tent at Omaha Country Club Sunday in advance of the U.S. Senior Open, and Bruno Event Team Senior Dir of Merchandise Nick Piccirilli said that this "marks the first time the USGA has ever offered merchandise for sale to the public before ...

Tags: Marketing and Sponsorship, Golf

Murray's Earning Potential Rises

Andy Murray yesterday won his first Wimbledon title and the victory could “open up” his “earning potential,” according to Danielle Rossingh of BLOOMBERG NEWS. Branding consultant Jonathan Gabay said that the victory, the first by a Brit in 77 years, could “triple M ...

Tags: Marketing and Sponsorship, Tennis, Wimbledon

New Balance Expands MLB Endorsements

New Balance for years "did not endorse athletes in major professional sports," but starting in '10, the company "chose to dive into baseball endorsements instead of those from other sports because its baseball cleats were some of the company’s strongest products," according to Gail Waterhouse ...

Tags: Marketing and Sponsorship, New Balance, MLB

Faldo Says Nike Deal Negatively Impacting McIlroy

CBS' Nick Faldo thinks golfer Rory McIlroy's "slump can be pinned to an equipment change" after he left Acushnet for a deal with Nike , according to Randy King of the ROANOKE TIMES. Faldo said, "Rory very simply messed with a winning formula. He went from rookie of the year to world No. 1 and been ...

Tags: Marketing and Sponsorship, Golf, Nike

Marketplace Roundup

A WALL STREET JOURNAL editorial stated the White House’s attempt to use the NFL to promote the Patient Protection & Affordable Care Act is “especially brazen given that unlike hospitals and drug makers, the NFL had nothing to do with the law's enactment and little stake in its s ...

Tags: Marketing and Sponsorship

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