Featured Story

SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 30 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/...

Read More

More Stories

11/14/12
Liverpool, Standard Chartered Discuss Extension

EPL club Liverpool is "in talks with banking firm Standard Chartered to extend and improve on a lucrative shirt sponsorship deal" currently worth US$31.7M per year, according to Chris Bascombe of the London TELEGRAPH. Less than two years into a four-year contract, Standard Chartered has been "grante ...

Tags: Marketing and Sponsorship, English Premier League, Fenway Sports Group

11/14/12
NBA, Adidas Unveil Christmas Day Uniforms

The NBA and adidas on Monday unveiled the special "BIG Color" uniforms for all 10 teams playing on Christmas Day, commemorating 65 years of NBA games on Dec. 25. The uniforms feature a monochromatic color scheme with solid color team logos, names and numbers framed with minimal accent color. The uni ...

Tags: Marketing and Sponsorship

11/14/12
Trek President On Dropping Armstrong

Trek Bicycle Corp. President John Burke said his company's decision to end its sponsorship arrangement with cyclist Lance Armstrong was "agonizing," according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Burke said, "Here’s someone who had been a great partner with Trek for a long time. Y ...

Tags: Marketing and Sponsorship

11/14/12
Marketplace Roundup

In Milwaukee, Joe Taschler notes Southwest Airlines' status as a major sponsor of the Packers includes “in-stadium digital branding and the Southwest Deck at the Tundra Tailgate Zone at Lambeau Field. Packers DE Jerel Worthy and LB Brad Jones “worked alongside Southwest emplo ...

Tags: Marketing and Sponsorship

11/13/12
O'Bannon Case: NCAA Knew EA Was Using Likenesses

The NCAA “knew that Electronic Arts Sports made video games intending to match real-life characteristics of actual college athletes,” according to newly-released e-mails from the Ed O'Bannon lawsuit cited by Jon Solomon of the BIRMINGHAM NEWS. Lawyers for the plaintiffs, in an Aug. 31 mo ...

Tags: Marketing and Sponsorship

11/13/12
TWC, MSG Sign Sponsorship Deal

Time Warner Cable and Madison Square Garden today will announce that TWC has “signed a contract to be a long-term sponsor of the Garden,” according to Richard Sandomir of the N.Y. TIMES. TWC “becomes an official partner of the Knicks and the Rangers and replaces Absolut as the nami ...

Tags: Marketing and Sponsorship, Time Warner, Madison Square Garden

11/13/12
Manziel Jerseys Selling Out At A&M

Texas A&M Univ. is capitalizing on QB Johnny Manziel's “early greatness in a big way,” according to a front-page piece by Brent Zwerneman of the HOUSTON CHRONICLE. The school has “ordered a glut of ‘No. 2’ jerseys -- albeit without his last name to avoid any NCAA vi ...

Tags: Marketing and Sponsorship

11/13/12
Injured Rose Stays Visible In Marketplace

Bulls G Derrick Rose is “trying to stay almost as visible as when he was on the basketball court,” according to Maureen Morrison of AD AGE. Rose is not only “playing off his injury in TV commercials for the D Rose collection shoe from Adidas, but he is featured in the latest &lsquo ...

Tags: Marketing and Sponsorship

11/13/12
AFL Signs Title Sponsor For '13 Season

The Arena Football League has signed a one-year title sponsorship deal with Net10 Wireless for the '13 season. The prepaid cell phone company last season sponsored national broadcasts of the AFL on NFL Network, but will become the league’s first title sponsorship for the upcoming season.  ...

Tags: Marketing and Sponsorship, Arena Football League

11/13/12
USA Hockey Inks Deal With Toyota

USA Hockey has signed Toyota as its new automotive sponsor. The deal, which runs through the '14 Sochi Games, will see the automaker become title sponsor of the USA Hockey National Championships. Financial terms were not available. Toyota is USA Hockey's first auto sponsor since '04, when GM ended i ...

Tags: Marketing and Sponsorship, Hockey, Toyota

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug