Featured Story

Names In The News

Published in SportsBusiness Daily on

Former NHLer STEVE MOORE yesterday "received an out-of-court settlement" in his civil suit against the Canucks and NHL free agent TODD BERTUZZI . The suit was "scheduled to go to trial Sept. 8 in Toronto, and witnesses were to include" NHL Commissioner GARY BETTMAN . A lawyer for Bertuzzi said t...

Read More

Tags: People and Pop Culture

More Stories

Sources: Kenseth To Drive For JGR

Joe Gibbs Racing next week plans to announce that NASCAR driver Matt Kenseth will “take over the No. 20 team driven by Joey Logano with Home Depot as his primary sponsor” beginning with the '13 season, according to sources cited by David Newton of ESPN.com. Kenseth announced in June he w ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Marriott Launching NFL-Based Promo

Marriott is launching a "Greatness on the Road" player of the week award to support the second year of its NFL corporate sponsorship. The program for Marriott’s Courtyard brand, the league’s official hotel, will be supported with an ad buy across NFL Network’s expanded Thursday nig ...

Tags: Marketing and Sponsorship, NFL

Elway, Flutie Appear In New Dove Ads

Unilever has tapped Pro Football HOFer John Elway and former NFLer Doug Flutie "as the next pitchmen for its Dove products for men in a TV and online push set to kick off this weekend and coincide with the college football season,” according to Frank Quaratiello of the BOSTON HERALD. Fluti ...

Tags: Marketing and Sponsorship, NFL

Drink Set To Include DiMaggio's Image

Arizona Beverages is “limbering up to launch a new, caffeinated cold drink in a can -- and is angling to score another hit by slapping Joe DiMaggio’s image on it,” according to James Covert of the N.Y. POST. The New York-based iced tea company has created a “lightly carb ...

Tags: Marketing and Sponsorship

Pippen Drops Holdout, Will Appear In "NBA 2K13"

Basketball HOFer Scottie Pippen has "put a halt to his personal holdout over the licensing of his digital likeness and will now appear" in "NBA 2K13" along with the rest of the '92 Dream Team when the video game is released Oct. 2, according to Jon Robinson of ESPN.com. 2K Sports said in a statement ...

Tags: Marketing and Sponsorship

Lewis, Rudd Star In Ads Promoting "Madden"

EA Sports' "Madden NFL 13" was released today, and the video game company this year enlisted actor Paul Rudd and Ravens LB Ray Lewis, a former "Madden" cover athlete, "to appear in a series of five viral videos," according to John Gaudiosi of the HOLLYWOOD REPORTER. The "humorous video series de ...

Tags: Marketing and Sponsorship, NFL, Electronic Arts

Nike Could Replace Umbro As England Kit Supplier

Nike is "on the verge of signing the deal to be the official kit provider" for the England men's national soccer team, according to Lawton & Bellwood of the London DAILY MAIL. Nike is "believed to be launching a new England away strip as early as next spring, despite the fact the exist ...

Tags: Marketing and Sponsorship, Nike, Umbro

Ferguson Cracks Down On Players' Comp Cars

Many of EPL club Manchester United's "millionaire superstars have been banned from accepting free luxury sports cars as part of a lifestyle crackdown from hardline manager Sir Alex Ferguson," according to Martin Rogers of YAHOO SPORTS. ManU recently completed "a lucrative sponsorship deal with ...

Tags: Marketing and Sponsorship, English Premier League, Manchester United, General Motors

Jerry Jones Raps In Papa John's Ad

Cowboys Owner Jerry Jones is appearing in a new regional Papa John's Pizza ad in which he makes his rap debut. The ad, called "Hip Hop Jerry," promotes the pizza chain's Cowboys 5-Star Combo and will run in the Dallas/Ft. Worth, Austin and Waco markets through Super Bowl XLVII in February ( Papa ...

Tags: Marketing and Sponsorship, Dallas Cowboys

Oregon Schools Join Forces On Sales Pitches

IMG College, which manages media interests for the Univ. of Oregon, and its counterpart at Oregon State Univ., Learfield's Beaver Sports Properties, “have made a number of joint pitches to companies regarded as potential sponsors and advertisers" in the wake of the launch of the Pac-12 Networ ...

Tags: Marketing and Sponsorship, IMG

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug