Featured Story

NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

Read More

Tags: Marketing and Sponsorship, NBC, NASCAR

More Stories

U.S. Open Apparel Bolder, More Colorful

Coming on the "heels of the all-white Wimbledon, tennis shoe and apparel manufacturers gear up for a chance to showcase all things spectacle at the U.S. Open," according to Tim Newcomb of SI.com. Nike for the first time will "unveil reflective material on footwear and outerwear," and adidas will off ...

Tags: Marketing and Sponsorship, Tennis

Wheels & Deals

NASCAR CMO Steve Phelps said for HP's collaboration with the organization to create the Fan & Media Engagement Center, the technology company "takes all that big data and pushes it down into something that's actionable for us." Appearing on CNBC's "Squawk Box", Phelps said the "actionable data ...

Tags: Marketing and Sponsorship

GM To Return To Super Bowl Advertising

General Motors is "set to rejoin the ranks of Super Bowl advertisers after making a colorful exit from the big event in 2013," according to Brian Steinberg of VARIETY. Chevrolet will "launch 12 new cars and trucks in the U.S. between mid-2013 and the end of 2014, offering a good reason for an appear ...

Tags: Marketing and Sponsorship, General Motors

Fowler, Blixt Sport Matching Orange Puma Outfits

Golfers Ricky Fowler and Jonas Blixt -- both Puma endorsers -- were paired together during the final round of The Barclays PGA Tour event yesterday and amusingly wore almost identical bright orange outfits. The duo even had matching pink golf bags. ESPN's Linda Cohn posited, "What are you going to ...

Tags: Marketing and Sponsorship, PGA Tour, Puma

Kurt Busch Signs With SHR For '14

NASCAR driver Kurt Busch today said that he signed a "multi-year deal" to drive for Stewart-Haas Racing beginning next season, according to Lee Spencer of FOXSPORTS.com. Busch currently drives for Furniture Row Racing ( FOXSPORTS.com, 8/26 ). ESPN's David Newton reported that Busch "will be spon ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

The AP's Arnie Stapleton noted Broncos QB Peyton Manning has teamed with Broncos Exec VP/Football Operations John Elway, Fox' John Lynch and Pistons G Chauncey Billups "in a humorous ad campaign" that launches today "promoting the 2014 BMW Championship golf tournament at Cherry Hills Country Club." ...

Tags: Marketing and Sponsorship

Fox Seeks $4M For 30-second SB Spot

Fox is seeking around $4M for a 30-second ad in Super Bowl XLVIII, a "slight tick up from the average price secured by CBS" -- between $3.7-3.8M -- in '13, according to sources cited by Brian Steinberg of VARIETY. Fox Sports Media Group Exec VP/Sales Neil Mulcahy said that the net has sold "approxim ...

Tags: Marketing and Sponsorship, Fox

NFL Mobile Looking To Better Monetize App

NFL Mobile GM Manish Jha is restructuring the league’s “signature mobile app in an effort to turn this highly engaged mobile audience into a significant revenue stream," according to John McDermott of AD AGE. Jha said that NFL Mobile is "selling pre-roll inventory for its on-demand video ...

Tags: Marketing and Sponsorship, NFL

Kobe Unveils New Talent In Lenovo Ad

Lakers G Kobe Bryant is one of Lenovo’s "main international pitch men" and is featured in the company's "latest advertisement touting their place as the fastest growing mobile brand," according to Brett Pollakoff of NBCSPORTS.com. The spot features Bryant "explaining how the brand always k ...

Tags: Marketing and Sponsorship, Lenovo

Dodgers Merchandise In High Demand

The Dodgers enter play Friday with a 9.5 game lead in the NL West following a recent historic winning stretch, and Dodgers fans are “generating extra and unexpected sales business for Southland restaurants, sports bars and apparel shops,” according to Paresh Dave of the L.A. TIMES. L.A.- ...

Tags: Marketing and Sponsorship, Los Angeles Dodgers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug