Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
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Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
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Licensing Royalty Revenues Fell 1.9%
Year-to-year royalties generated from the sale of licensed merchandise fell 1.9% in '10 to $5.065B, according to an annual licensing industry survey released today by the Int'l Licensing Industry Merchandisers' Association. Sports licensing revenue fell 2.2% last year, ...
Marketplace Roundup
In N.Y., Claire Atkinson notes cable networks are “on track to close out the upfront ad-selling season with about $1 billion more in their pockets than they had last year.” Market sources said that the “dramatic rise in cable advertising revenue -- broadcast TV is expected to log a ...
Potential Heritage Sponsor Reportedly In Works
South Carolina state Rep. Andy Patrick said a potential sponsor for the PGA Tour The Heritage is "pretty far along in the process," and a deal should be in place by month's end "if all things continue on the course they're on right now," according to Josh McCann of the Hilton Head ISLAND PACKET ...
Tags: Marketing and Sponsorship, PGA Tour, FedEx, Golf
Michigan, Notre Dame Unveil Special Uniforms
Univ. of Michigan AD Dave Brandon on Friday introduced the adidas "legacy" uniforms the school's football team will wear when it plays its first home night game on Sept. 10 against Notre Dame, according to Jim Knight of ANNARBOR.com. UM players "will sport a jersey with a maize block 'M,' a sm ...
Marketplace Roundup
Renaud Lavoie of RDS reported the NHL told Bruins LW Shawn Thornton "he can't wear his Red Sox cap anymore when he's doing TV interviews." Thornton during his press availability last Tuesday was wearing the cap ( TWITTER.com, 6/9 ). NESN.com’s Ryan Tepperman noted before the NHL Playoffs beg ...
LOCOG To Investigate Honda Campaign
LOCOG officials have said that they will “investigate whether Honda’s latest digital campaign, fronted by four Olympic hopefuls, has breached Olympic rules on advertising, a claim denied by the car maker,” according to Loulla-Mae Eleftheriou-Smith of MARKETINGMAGAZINE.co.uk. Honda ...
Tags: Honda, BMW Inc., Marketing and Sponsorship
Canucks' Sedin Twins Yet To Capitalize Off-Ice
Canucks C Henrik Sedin and his twin brother, LW Daniel, "have flown under the radar compared with many other NHL stars" because of their "disengaged personalities and by playing in a small media market," according to Gerald Narciso of the N.Y. TIMES. Each has won an NHL scoring title in the last two ...
Tags: Marketing and Sponsorship, Hockey, Vancouver Canucks, Boston Bruins
adidas Has Big Plans For Derrick Rose
After winning the NBA MVP award in just his third season, Bulls G Derrick Rose has “suddenly found himself one of the league’s most marketable stars,” according to Joel Brigham of HOOPSWORLD.com. Rose has become the "golden boy for adidas Global Basketball." He has “his ...
Tags: Adidas, Marketing and Sponsorship
Northwestern Mutual Signs Golfer Mark Wilson
Mark Wilson, a two-time winner this year on the PGA Tour, has struck a multiyear endorsement deal with Northwestern Mutual. Beginning with next week’s U.S. Open, Wilson will wear the marks of the insurance and financial company on his apparel. Terms of the agreement between Wilson and Northwes ...
Marketplace Roundup
In L.A., Meg James reports despite “sour economic news and declining ratings, the major broadcast networks garnered substantial rate increases for commercial time sold for their upcoming TV season.” ABC, CBS and NBC on Thursday said that they “had completed their advanced advertisi ...
