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Nature's Bakery Intends To Countersue SHR In Ongoing NASCAR Sponsorship Feud

Published in SportsBusiness Daily on 02 / 17 / 17

Nature’s Bakery on Thursday announced intentions to countersue NASCAR team Stewart-Haas Racing over its Danica Patrick sponsorship issue. SHR sued Nature’s Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note to SHR in mid-January saying it wa...

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Tags: Marketing and Sponsorship, NASCAR

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