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The Daily's Hot Reads For Wednesday: A Pair Of Aces

Published in SportsBusiness Daily on 10 / 01 / 14

The HOUSTON CHRONICLE's John McClain writes of Cowboys Owner Jerry Jones and Texans Owner Bob McNair , "They have different personalities and management styles, but both are passionate about football and the NFL. They're respected voices who serve on league committees and believe they should do ...

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Aerosmith, Kravitz Join Pepsi Campaign

Pepsi on Friday unveiled two more musical acts as part of its campaign to have rock stars write anthems for seven NFL teams. Aerosmith has released an anthem titled “Legendary Child -- Patriots Anthem” for the Patriots, and Lenny Kravitz is releasing “Like A Jet” for the Jets ...

Tags: Marketing and Sponsorship, PepsiCo

Colts Putting ChuckStrong Bracelets On Sale

The Colts on Friday will begin selling $2 orange ChuckStrong bracelets "through Colts Pro Shops at Circle Centre Mall and Lucas Oil Stadium" to raise money for leukemia research, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The team began the ChuckStrong initiative after ...

Tags: Marketing and Sponsorship, Indianapolis Colts

A-B, Trek, Other Sponsors Drop Armstrong

Anheuser-Busch, Trek BicycleCorp., energy drink maker FRS Co., energy foods maker Honey Stinger and Easton-Bell Sports Inc., which manufactures Giro helmets, yesterday joined the “stampede of marketers" cutting ties with cyclist Lance Armstrong, according to Albergotti, O’Connell & V ...

Tags: Marketing and Sponsorship

Ending Armstrong Deal Big Move For Nike

The move by Nike to drop its sponsorship of cyclist Lance Armstrong is a "defining moment in the Armstrong saga, as the corporation has a history of sticking with its athletes," according to William Fotheringham of the GUARDIAN. The company notably stuck with Tiger Woods "during his marital troubles ...

Tags: Marketing and Sponsorship, Nike

Bauer To Bid For NHL Jerseys In '16

With Reebok's NHL jersey licensing contract set to expire in '16, Bauer Performance Sports said that it “plans to be a contender," which could create “a David and Goliath contest” between the two companies, according to Dana Flavelle of the TORONTO STAR. adidas subsidiary Reeb ...

Tags: Marketing and Sponsorship, NHL, Reebok, Bauer Inc.

Danica's Future With Go Daddy's Uncertain

The future of NASCAR driver Danica Patrick as “Go Daddy's go-to girl appears to be in limbo," as Go Daddy's new ad agency of record, Deutsch, N.Y., "will have freedom to drop the sexy racing star from the Web domain company's Super Bowl ad lineup,” according to Bruce Horovitz of USA TODA ...

Tags: Marketing and Sponsorship, NASCAR

MLB Enforcing Gatorade-Only Policy

During the MLB postseason there appears to be “a specialized subset of the brand police: the Gatorade SWAT Team,” according to Paul Lukas of BLOOMBERG NEWS. Gatorade has been the "official isotonic beverage" of MLB since '90, and this year the Gatorade-only policy is “spelled out o ...

Tags: Marketing and Sponsorship, MLB

Marketplace Roundup

MARKETING WEEK’s Sebastian Joseph noted EPL club Newcastle fans are “calling on kit maker Puma to drop Wonga's logo from replica shirts.” The Newcastle United Supporters Trust (NUST) "wants the kit supplier and the controversial payday loans company to offer fans the option to buy ...

Tags: Marketing and Sponsorship

Nike Terminates Relationship With Armstrong

Nike today terminated its relationship with cyclist Lance Armstrong due to the “seemingly insurmountable evidence” that he participated in doping and, in the process, “misled” the company. Nike in a statement said, “Nike does not condone the use of illegal performance e ...

Tags: Marketing and Sponsorship, Nike

Children's Miracle Network Drops PGA Tour Deal

Children's Miracle Network Hospitals will let its title sponsorship of the PGA Tour Fall Series event at Disney's Magnolia Golf Course in Orlando “to expire after next month's event, ending a six-year relationship and sending the late-year mainstay in search of new backing,” according ...

Tags: Marketing and Sponsorship, PGA Tour

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