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MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR's Official Beer

Published in SportsBusiness Daily on 11 / 22 / 17

MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light's official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport's offseason begins. Coors Light has been the official be...

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Tags: Marketing and Sponsorship, NASCAR, MillerCoors

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Wix.com, DreamWorks Partner For Super Bowl Ad

Website developer Wix.com is "going animated for Super Bowl 50," as it is "partnering with DreamWorks Animation, forgoing the traditional client-agency route, for its second spot in the big game," according to Jeanine Poggi of AD AGE. Wix' internal creative team "will work directly" with DreamWorks ...

Tags: Marketing and Sponsorship, Super Bowl

Pure Michigan Continuing Marketing With Tigers, MIS

Pure Michigan, the state's travel and tourism campaign, "will continue" advertising at Tigers games and at Michigan Int'l Speedway's August NASCAR weekend, according to Bill Shea of CRAIN'S DETROIT BUSINESS. Pure Michigan "will spend $325,000 annually over three years under a marketing relationship ...

Tags: Marketing and Sponsorship, NASCAR, MLB, Detroit Tigers

NFL TV Partners Continue Airing "Concussion" Ads

The NFL's TV partners "haven't shied away from airing promotional spots for the upcoming Will Smith drama 'Concussion,'" according to Anthony Crupi of AD AGE. Since a 30-second "Concussion" trailer "first began airing on Nov. 17, Sony and distributor Columbia Pictures have invested" some $14M in nat ...

Tags: Marketing and Sponsorship, NFL

Butterfinger Returning To Super Bowl

Butterfinger yesterday "announced its return to the Super Bowl, after sitting out last year," with the launch of its "Bolder Than Bold" campaign, according to Katie Richards of ADWEEK. Professional skydiver Carson Schram delivered the announcement "while jumping from a plane at 12,000 feet." The ent ...

Tags: Marketing and Sponsorship, NFL

Nationwide Renews With Memorial Through '21

The PGA Tour's Memorial Tournament has "extended its contract" with presenting sponsor Nationwide through '21 and increased its purse by 37%, from $6.2M to $8.5M, according to Rob Oller of the COLUMBUS DISPATCH. The overall purse will "increase by $200,000 per year through the length of the contract ...

Tags: Marketing and Sponsorship, Nationwide Insurance, PGA Tour

Kyrie Is "Professor Irving" In Ad

In Cleveland, Chris Fedor noted Nike yesterday "unveiled" the character "Professor Irving" in a commercial spot accompanying Cavaliers G Kyrie Irving's new signature shoe, the Kyrie 2, "which is now available in stores." Professor Irving "uses math to promote the new sneakers." The Kyrie 2s "share s ...

Tags: Marketing and Sponsorship, NBA

Marketplace Roundup

One-car NASCAR Sprint Cup Series team Tommy Baldwin Racing yesterday announced a multiyear extension with primary sponsor Toy State that gives the organization perhaps its first legitimate sense of stability since entering the sport in ’09. Toy State, which entered the sport this past season w ...

Tags: Marketing and Sponsorship

PayPal To Run Super Bowl Ad On "Future Of Money"

PayPal will "air its first-ever Super Bowl commercial to introduce its 'global vision for the future of money,'" according to Jeanine Poggi of AD AGE. Super Bowl 50, which will air on CBS on Feb. 7, is taking place at Levi's Stadium, "near where PayPal and other tech companies reside." PayPal said t ...

Tags: Marketing and Sponsorship, Super Bowl, CBS

Morgan Stanley Inks Deal With Senior Bowl

Morgan Stanley Global Sports & Entertainment has completed a sponsorship agreement with the Reese’s Senior Bowl that will enable the Wall Street firm to introduce its financial education courses to the players. The deal represents Morgan Stanley’s first commercial alignment with an e ...

Tags: Marketing and Sponsorship, Morgan Stanley

Sharapova Appears In Porsche Ad

In conjunction with the Porsche-supported Maria Sharapova & Friends event this weekend in L.A., the automaker is premiering its new 911 commercial on U.S. TV. Called "Compete," the commercial features Sharapova, Muhammad Ali and chess world champion Magnus Carlsen competing against themselv ...

Tags: Marketing and Sponsorship

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